{"id":6283,"date":"2021-01-07T10:39:09","date_gmt":"2021-01-07T10:39:09","guid":{"rendered":"https:\/\/www.sellerlogic.com\/?page_id=6283"},"modified":"2025-06-27T12:17:23","modified_gmt":"2025-06-27T12:17:23","slug":"wb-fr-202002","status":"publish","type":"page","link":"https:\/\/www.sellerlogic.com\/fr\/ressources\/wb-fr-202002\/","title":{"rendered":"Workbook: In 13 Schritten in die Buy Box FR"},"content":{"rendered":"\n\t<div  class=\"theme-wp-block theme-block-main-header is-style-default desktop-content-align-y-center desktop-content-align-x-center xl-content-align-y-center xl-content-align-x-center lg-content-align-y-center lg-content-align-x-center md-content-align-y-center md-content-align-x-center sm-content-align-y-center sm-content-align-x-center gb-responsive-870765-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon desktop-align-full xl-align-full lg-align-full md-align-full sm-align-full theme-block-cover\">\n\t\t<div class=\"bg-cover theme-lazy-load-bg\"><\/div>\n\t\t<div class=\"wrap-content-main-header\">\n\t\t\t\n\t\t<div  class=\"theme-wp-block theme-block-text-and-text desktop-blockDirection-row xl-blockDirection-row lg-blockDirection-row md-blockDirection-row sm-blockDirection-row gb-responsive-668047-identifier\">\n\t\t<div class=\"tat-column-wrap-wrapper\">\n\t\t\t<div class=\"tat-column-wrapper\">\n\t\t\t\t\n\t<div  class=\"theme-wp-block theme-block-text-and-text-column gb-responsive-12402-identifier desktop-horizontal-center xl-horizontal-center lg-horizontal-center md-horizontal-center sm-horizontal-center\">\n\t\t<div class=\"inner-wrap-column-content\">\n\t\t\t<div class=\"inner-column-content\">\n\t\t\t\t\n\t\t<h1  class=\"theme-wp-block theme-block-heading desktop-text-center xl-text-center lg-text-center md-text-center sm-text-center is-style-default gb-responsive-934842-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center aligncenter h1 has-text-align\">\n\t\tEn 13 \u00e9tapes dans la Buy Box\t<\/h1>\n\n\n\n\t\t<h2  class=\"theme-wp-block theme-block-heading desktop-text-center xl-text-center lg-text-center md-text-center sm-text-center is-style-default gb-responsive-854417-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center aligncenter h2 has-text-align\">\n\t\tComment optimiser vos chiffres !\t<\/h2>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div  class=\"theme-wp-block theme-block-text-and-text-column gb-responsive-288701-identifier\">\n\t\t<div class=\"inner-wrap-column-content\">\n\t\t\t<div class=\"inner-column-content\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div>\n\n\n\n<div class=\"theme-wp-block wp-block-columns gb-responsive-25107-identifier is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"theme-wp-block wp-block-column gb-responsive-617598-identifier is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"theme-wp-block gb-responsive-348831-identifier wp-block-heading\">13 \u00e9tapes &#8211; une Buy Box<\/h2>\n\n\n\n<div class=\"theme-wp-block wp-block-image gb-responsive-796372-identifier\"><figure class=\"alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/01\/23142705\/wb-bb-kritierien-grafik_FR.png\" alt=\"Workbook: In 13 Schritten in die Buy Box FR\" class=\"wp-image-6284\" width=\"385\" height=\"420\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/01\/23142705\/wb-bb-kritierien-grafik_FR-407x443.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/01\/23142705\/wb-bb-kritierien-grafik_FR.png 738w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/figure><\/div>\n\n\n\n<p class=\"theme-wp-block is-style-default gb-responsive-367803-identifier\">Connaissez-vous tous les crit\u00e8res importants pour gagner la Buy Box ? Il ne suffit pas d&#8217;optimiser vos prix ou vos d\u00e9lais d&#8217;exp\u00e9dition. D&#8217;autres param\u00e8tres importants tels que le service \u00e0 la client\u00e8le ne doivent pas \u00eatre omis !<\/p>\n\n\n\n<p class=\"theme-wp-block is-style-default gb-responsive-832605-identifier\">Car seule la pr\u00e9sence de vos produits dans la Buy Box vous permet d&#8217;atteindre un niveau de ventes suffisant. Apr\u00e8s tout, 90% des clients passent commande \u00e0 partir du champ qui m\u00e8ne directement au panier.<\/p>\n\n\n\n<p class=\"theme-wp-block is-style-default gb-responsive-299470-identifier\"><strong><strong><strong>T\u00e9l\u00e9chargez notre guide gratuit d\u00e8s maintenant. D\u00e9couvrez les crit\u00e8res essentiels \u00e0 remplir et comment optimiser vos chiffres : du minimum requis \u00e0 la valeur id\u00e9ale en passant par le calcul optimal !<\/strong><\/strong><\/strong><\/p>\n\n\n\n<div class=\"theme-wp-block wp-block-columns gb-responsive-865137-identifier is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"theme-wp-block wp-block-column gb-responsive-773470-identifier is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"wb-form\" class=\"theme-wp-block wb-form\"><form id=\"leadform\" action=\"#\" method=\"post\"><label>Nom et pr\u00e9nom<sup style=\"color: rgb(255, 0, 0);\">*<\/sup><\/label><br> <input type=\"text\" placeholder=\"Nom et pr\u00e9nom\" name=\"first-name\" id=\"first-name\" required=\"required\" style=\"padding: 10px; font-size: 18px; width: 100%; margin-bottom: 15px; color: rgb(88, 88, 88);\"><br> <label>Adresse \u00e9lectronique<sup style=\"color: rgb(255, 0, 0);\">*<\/sup><\/label><br> <input type=\"email\" required=\"required\" placeholder=\"Adresse \u00e9lectronique\" name=\"email\" id=\"email\" style=\"padding: 10px; font-size: 18px; width: 100%; margin-bottom: 15px; color: rgb(88, 88, 88);\"><br> <label>T\u00e9l\u00e9phone<sup style=\"color: rgb(255, 0, 0);\">*<\/sup> <span style=\"font-size: 12px;\">(Veuillez entrer le code de pays)<\/span><\/label><br> <input type=\"number\" required=\"required\" placeholder=\"T\u00e9l\u00e9phone\" name=\"telephone\" id=\"telephone\" style=\"padding: 10px; font-size: 18px; width: 100%; margin-bottom: 15px; color: rgb(88, 88, 88);\"><br> <label>URL de votre boutique sur Amazon<sup style=\"color: rgb(255, 0, 0);\">*<\/sup><\/label><br> <input type=\"text\" required=\"required\" placeholder=\"site web\" name=\"website\" id=\"website\" style=\"padding: 10px; font-size: 18px; width: 100%; margin-bottom: 15px; color: rgb(88, 88, 88);\"><br><label>Nombre de SKU<\/label><br> <input type=\"text\" placeholder=\"Nombre de SKU\" name=\"sku_count\" id=\"sku_count\" style=\"padding: 10px; font-size: 18px; width: 100%; margin-bottom: 15px; color: rgb(88, 88, 88);\"><br><input type=\"submit\" value=\"T\u00e9l\u00e9chargez le guide maintenant !\" id=\"submit\" style=\"padding: 10px; font-size: 18px; width: 100%; margin-bottom: 15px; color: rgb(255, 255, 255); background-color: rgb(255, 170, 1); cursor: pointer;\"> <p style=\"margin-bottom: 10px; font-size: 12px;\">Le traitement des donn\u00e9es est effectu\u00e9 conform\u00e9ment \u00e0 notre <a href=\"https:\/\/www.sellerlogic.com\/fr\/politique-de-confidentialite\/\" target=\"_blank\" draggable=\"false\" rel=\"noopener\">politique de confidentialit\u00e9<\/a>.<\/p><\/form><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"theme-wp-block wp-block-column gb-responsive-603254-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>13 \u00e9tapes &#8211; une Buy Box Connaissez-vous tous les crit\u00e8res importants pour gagner la Buy Box ? Il ne suffit pas d&#8217;optimiser vos prix ou vos d\u00e9lais d&#8217;exp\u00e9dition. D&#8217;autres param\u00e8tres importants tels que le service \u00e0 la client\u00e8le ne doivent pas \u00eatre omis ! Car seule la pr\u00e9sence de vos produits dans la Buy Box<\/p>\n","protected":false},"author":8,"featured_media":5134,"parent":5390,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-6283","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En 13 \u00e9tapes dans la &quot;Buy Box&quot;- y compris les calculs<\/title>\n<meta name=\"description\" content=\"Quels crit\u00e8res l&#039;algorithme Amazon utilise-t-il et quelles mesures les vendeurs doivent-ils respecter pour gagner l&#039;Amazon Buy Box ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/fr\/ressources\/wb-fr-202002\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En 13 \u00e9tapes dans la &quot;Buy Box&quot;- y compris les calculs\" \/>\n<meta property=\"og:description\" content=\"Quels crit\u00e8res l&#039;algorithme Amazon utilise-t-il et quelles mesures les vendeurs doivent-ils respecter pour gagner l&#039;Amazon Buy Box ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/fr\/ressources\/wb-fr-202002\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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