{"id":224856,"date":"2023-01-05T15:29:47","date_gmt":"2023-01-05T15:29:47","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kereszttermek-arazas-egy-strategia-nem-csak-magancimkes-eladok-szamara\/"},"modified":"2023-01-05T15:29:47","modified_gmt":"2023-01-05T15:29:47","slug":"kereszttermek-arazas-egy-strategia-nem-csak-magancimkes-eladok-szamara","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/kereszttermek-arazas-egy-strategia-nem-csak-magancimkes-eladok-szamara\/","title":{"rendered":"Keresztterm\u00e9k \u00c1raz\u00e1s \u2013 egy Strat\u00e9gia (Nem Csak) Mag\u00e1nc\u00edmk\u00e9s Elad\u00f3k Sz\u00e1m\u00e1ra"},"content":{"rendered":"

SELLERLOGIC mindig arra t\u00f6rekszik, hogy kiv\u00e1l\u00f3 term\u00e9keket hozzon l\u00e9tre, amelyek lehet\u0151v\u00e9 teszik az Amazon elad\u00f3k sz\u00e1m\u00e1ra, hogy jobban \u00e9s gazdas\u00e1gilag fenntarthat\u00f3bban \u00e9rt\u00e9kes\u00edtsenek. \u00daj term\u00e9kek l\u00e9trehoz\u00e1sa \u00e9s a megl\u00e9v\u0151 term\u00e9kek jav\u00edt\u00e1sa e t\u00f6rekv\u00e9sek k\u00f6z\u00e9ppontj\u00e1ban \u00e1ll. A Repricer kiterjeszt\u00e9se a term\u00e9kek k\u00f6z\u00f6tti strat\u00e9gi\u00e1val mindenf\u00e9le keresked\u0151 sz\u00e1m\u00e1ra gazdag\u00edt\u00e1st jelent.<\/p>

K\u00fcl\u00f6n\u00f6sen, amikor mag\u00e1nc\u00edmk\u00e9s term\u00e9keket \u00e9rt\u00e9kes\u00edt \u2013 amelyek \u00e1ltal\u00e1ban csak egy elad\u00f3 \u00e1ltal k\u00edn\u00e1ltak \u2013 a Buy Box \u00e1ltal\u00e1ban automatikusan megmarad, \u00e9s ez\u00e9rt nem kell \u00e9rte k\u00fczdeni. Ez azonban nem jelenti azt, hogy itt ne lenne verseny. Sokkal ink\u00e1bb ez egy m\u00e1sik szinten zajlik \u2013 nevezetesen a keres\u00e9si tal\u00e1lati oldalon, nem pedig a term\u00e9k r\u00e9szletes oldal\u00e1n.<\/p>

Verseny minden szinten<\/h2>

Itt egy p\u00e9lda a gyakorlatb\u00f3l: \u00d6n k\u00fcl\u00f6n\u00f6sen szak\u00edt\u00f3szil\u00e1rd sportzoknik gy\u00e1rt\u00f3ja, \u00e9s ezeket mag\u00e1nc\u00edmk\u00e9s term\u00e9kk\u00e9nt szeretn\u00e9 \u00e9rt\u00e9kes\u00edteni az Amazonon. Felt\u00f6lti a zoknikat az Amazonra, \u00e9s most arra v\u00e1r, hogy ezek a v\u00e1s\u00e1rl\u00f3k kosaraiba rep\u00fcljenek a polcair\u00f3l. Meggy\u0151z\u0151d\u00f6tt arr\u00f3l, hogy \u00faj term\u00e9ke magas l\u00e1that\u00f3s\u00e1got fog el\u00e9rni, hiszen v\u00e9g\u00fcl is minden relev\u00e1ns k\u00f6vetelm\u00e9nyt teljes\u00edt: j\u00f3 term\u00e9ke van, magas min\u0151s\u00e9g\u0171 f\u00e9nyk\u00e9pek a term\u00e9k r\u00e9szletes oldal\u00e1n, j\u00f3 Amazon SEO<\/a> \u00e9s \u2013 ami a legfontosabb \u2013 nincs verseny a Buy Box-\u00e9rt, mivel mag\u00e1nc\u00edmk\u00e9n kereszt\u00fcl, nem kereskedelmi \u00e1ruk\u00e9nt \u00e9rt\u00e9kes\u00edt. <\/p>

N\u00e9h\u00e1ny nap eltelt\u00e9vel alaposan megvizsg\u00e1lja az elad\u00e1si sz\u00e1mokat, \u00e9s csal\u00f3dottan tapasztalja, hogy az eredm\u00e9ny ink\u00e1bb ki\u00e1br\u00e1nd\u00edt\u00f3. Mi\u00e9rt? Egy r\u00f6vid pillant\u00e1s a keres\u00e9si tal\u00e1latokra megadja a v\u00e1laszt. Ha be\u00edrja a \u201esportzokni\u201d kifejez\u00e9st az Amazon keres\u0151s\u00e1vj\u00e1ba, a zoknijai el\u0151sz\u00f6r egy\u00e1ltal\u00e1n nem jelennek meg, viszont a versenyt\u00e1rsak\u00e9 \u2013 m\u00e1s mag\u00e1nc\u00edmk\u00e9s elad\u00f3k, akik hasonl\u00f3 term\u00e9ket k\u00edn\u00e1lnak. R\u00e1ad\u00e1sul ezek az elad\u00f3k a list\u00e1jukat 15%-kal olcs\u00f3bb \u00e1ron \u00e1ll\u00edtj\u00e1k be. Pontosan ez a d\u00f6nt\u0151 t\u00e9nyez\u0151 ebben az esetben.<\/p>\n\t

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\n\t\tMost ellen\u0151rizze a Repricer teljes\u00edtm\u00e9ny\u00e9t!\t<\/p>\n\n

SELLERLOGIC Repricer<\/p><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t

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Ak\u00e1r tesztelni szeretn\u00e9 a SELLERLOGIC Repricer-t?<\/strong><\/p>

Gy\u0151z\u0151dj\u00f6n meg r\u00f3la egy biztons\u00e1gos bemutat\u00f3 k\u00f6rnyezetben az eszk\u00f6z\u00fcnkr\u0151l \u2013 k\u00f6telezetts\u00e9g n\u00e9lk\u00fcl \u00e9s ingyenesen. Nincs mit vesz\u00edtenie! Tesztelje a SELLERLOGIC Repricer funkci\u00f3it \u00e9s jellemz\u0151it egy tesztk\u00f6rnyezetben \u2013 an\u00e9lk\u00fcl, hogy \u00f6ssze kellene kapcsolnia az Amazon-fi\u00f3kj\u00e1t.<\/p>

P.S.: A 14 napos pr\u00f3baid\u0151szak a regisztr\u00e1ci\u00f3 ut\u00e1n is rendelkez\u00e9s\u00e9re \u00e1ll!<\/p>

Most ind\u00edtsa el a bemutat\u00f3t<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n

A term\u00e9k \u00e1r\u00e1nak relevanci\u00e1ja a Buy Box-en t\u00fal<\/h2>

Az Amazon, mint a vil\u00e1g egyik leg\u00fcgyf\u00e9lorient\u00e1ltabb v\u00e1llalata, term\u00e9szetesen arra t\u00f6rekszik, hogy a term\u00e9k\u00e1rakat a platformj\u00e1n a lehet\u0151 legversenyk\u00e9pesebb\u00e9 tegye. Ez azt is jelenti, hogy azok az elad\u00f3k, akik versenyk\u00e9pes \u00e1rakon \u00e9rt\u00e9kes\u00edtenek \u00e9s \u00e1rk\u00e9pz\u00e9s\u00fck rugalmas, nagyobb l\u00e1that\u00f3s\u00e1got kapnak a platformon, \u00e9s ennek megfelel\u0151en magasabb rangsort \u00e9rnek el.<\/p>

A keres\u00e9si tal\u00e1lati oldalon az \u00e1r ugyanolyan nagy szerepet j\u00e1tszik, mint a term\u00e9k r\u00e9szletes oldal\u00e1n. Csak vizu\u00e1lisan a keres\u00e9si eredm\u00e9nyekn\u00e9l az \u00e1rakat tudatosan kiemelten jelen\u00edtik meg, \u00e9s a v\u00e1s\u00e1rl\u00f3k m\u00e1r akkor \u00e9szreveszik \u0151ket, miel\u0151tt egy\u00e1ltal\u00e1n elolvasn\u00e1k a list\u00e1t.<\/p>

\"Cross<\/figure>

R\u00f6viden: Az Amazon v\u00e1s\u00e1rl\u00f3inak v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9sei er\u0151sen f\u00fcggenek a term\u00e9k \u00e1r\u00e1t\u00f3l. Term\u00e9szetesen lesznek olyan elad\u00f3k, akik a term\u00e9keik verseny n\u00e9lk\u00fcli mivolta miatt az \u00e1rakat csup\u00e1n a k\u00edv\u00e1nt \u00e1rr\u00e9s \u00e9s kereslet alapj\u00e1n hat\u00e1rozhatj\u00e1k meg. A legt\u00f6bben azonban a verseny alapj\u00e1n is meghat\u00e1rozz\u00e1k az \u00e1raikat. \u00cdgy biztos\u00edtj\u00e1k, hogy a term\u00e9k \u00e1ra vonz\u00f3 maradjon, ami n\u00f6veli az elad\u00e1si sz\u00e1mokat, \u00e9s ezzel egy\u00fctt a rangsort az Amazon keres\u00e9s\u00e9ben.<\/p>

A fent eml\u00edtett p\u00e9ld\u00e1ban az egyik t\u00f6bb c\u00e9lzott strat\u00e9gia a m\u00e1r megl\u00e9v\u0151 term\u00e9kekhez val\u00f3 \u00e1rkorrekci\u00f3 lenne, teh\u00e1t az \u00e1r 15%-os cs\u00f6kkent\u00e9se. De ezzel m\u00e9g nincs v\u00e9ge. Mindannyian tudjuk, hogy az Amazon a vil\u00e1g egyik legdinamikusabb e-kereskedelmi platformja, \u00e9s ez a term\u00e9kek \u00e1rk\u00e9pz\u00e9s\u00e9ben is t\u00fckr\u00f6z\u0151dik. Teh\u00e1t aki sikeresen szeretne \u00e9rt\u00e9kes\u00edteni, annak l\u00e9p\u00e9st kell tartania. Ez a mag\u00e1nc\u00edmk\u00e9s elad\u00f3kra \u00e9pp\u00fagy vonatkozik, mint a kereskedelmi \u00e1ruk elad\u00f3ira.<\/p>

A SELLERLOGIC megold\u00e1s<\/h2>

A SELLERLOGIC term\u00e9kek k\u00f6z\u00f6tti strat\u00e9gi\u00e1ja lehet\u0151v\u00e9 teszi sz\u00e1mukra, hogy egy kiv\u00e1lasztott term\u00e9ket ak\u00e1r 20 hasonl\u00f3 versenyt\u00e1rsi term\u00e9kkel \u00f6sszehasonl\u00edtsanak, \u00e9s ennek megfelel\u0151en m\u00f3dos\u00edts\u00e1k az \u00e1rat. Ehhez csup\u00e1n a k\u00f6vetkez\u0151 l\u00e9p\u00e9seket kell v\u00e9grehajtaniuk.<\/p>

  1. Menjen a Repricer-ben a \u201eSaj\u00e1t term\u00e9keim\u201d men\u00fcpontra<\/li>
  2. V\u00e1lassza ki azt a term\u00e9ket, amelyre a term\u00e9kek k\u00f6z\u00f6tti strat\u00e9gi\u00e1t alkalmazni szeretn\u00e9<\/li>
  3. Az ASIN alapj\u00e1n adja meg, mely term\u00e9keket kell \u00f6sszehasonl\u00edtani.<\/li>
  4. \u00cdrja be, hogy milyen \u00e1rk\u00fcl\u00f6nbs\u00e9gek legyenek a r\u00f6gz\u00edtett term\u00e9kek \u00e9s az \u00d6n term\u00e9kei k\u00f6z\u00f6tt. Ne felejtse el a m\u00ednuszjelet haszn\u00e1lni, ha olcs\u00f3bban szeretne \u00e9rt\u00e9kes\u00edteni (pl. \u201e-0,5\u201d, ha 50 centtel olcs\u00f3bban szeretne eladni, mint a verseny).<\/li><\/ol><\/div>
    \"Term\u00e9kek<\/a>
    V\u00e1lassza ki azt a term\u00e9ket, amelyre a term\u00e9kek k\u00f6z\u00f6tti strat\u00e9gi\u00e1t alkalmazni szeretn\u00e9.<\/figcaption><\/figure>
    \"Term\u00e9kek<\/a>
    Az ASIN alapj\u00e1n adja meg, mely term\u00e9keket kell \u00f6sszehasonl\u00edtani.<\/figcaption><\/figure>
    \"Term\u00e9kek<\/a>
    \u00c1rk\u00fcl\u00f6nbs\u00e9geket a versenyt\u00e1rsi term\u00e9khez \u00edrjon be. Ebben az esetben 50 centtel t\u00f6bbet k\u00e9r, mint a verseny.<\/figcaption><\/figure>

    A be\u00e1ll\u00edt\u00e1sokat a strat\u00e9gia keretein bel\u00fcl m\u00e9g ink\u00e1bb az \u00d6n ig\u00e9nyeihez igaz\u00edthatja, \u00edgy p\u00e9ld\u00e1ul m\u00e1s elad\u00f3kat fekete list\u00e1ra vagy feh\u00e9r list\u00e1ra tehet, vagy kiv\u00e1laszthatja, hogy csak FBA vagy FBM elad\u00f3kat szeretne-e figyelembe venni. Ezekr\u0151l az opci\u00f3kr\u00f3l t\u00f6bbet megtudhat az al\u00e1bb megadott vide\u00f3ban.<\/p>

    Az automatiz\u00e1lt \u00e1roptimaliz\u00e1l\u00e1s tov\u00e1bbi el\u0151ny\u00f6ket is k\u00edn\u00e1l \u00d6nnek: A term\u00e9kek k\u00f6z\u00f6tti strat\u00e9gia alkalmaz\u00e1sa nemcsak azt biztos\u00edtja, hogy az \u00e1rk\u00e9pz\u00e9se a lehet\u0151 legvonz\u00f3bb maradjon, hanem megakad\u00e1lyozza a t\u00fal alacsony \u00e1raz\u00e1st \u00e9s az ezzel j\u00e1r\u00f3 \u00e1rr\u00e9svesztes\u00e9geket is. Mivel a Repricer a SELLERLOGIC-t\u00f3l mindig az \u00d6n \u00e1ltal megadott minimum- \u00e9s maximum\u00e1rak keretein bel\u00fcl mozog. Az \u00e1rak automatikus kisz\u00e1m\u00edt\u00e1sa az \u00d6n k\u00f6lts\u00e9gei alapj\u00e1n szint\u00e9n lehets\u00e9ges. \u00cdgy a legegyszer\u0171bb m\u00f3don meg\u0151rzi a nyeres\u00e9gess\u00e9g\u00e9t!<\/p>

    Ebben a cikkben a term\u00e9kek k\u00f6z\u00f6tti strat\u00e9gia haszn\u00e1lata a mag\u00e1nc\u00edmk\u00e9s elad\u00f3k sz\u00e1m\u00e1ra \u00e1ll a k\u00f6z\u00e9ppontban, b\u00e1r ez a kereskedelmi \u00e1ruk elad\u00f3i sz\u00e1m\u00e1ra is alkalmazhat\u00f3.<\/p>

    Egy p\u00e9lda a gyakorlatb\u00f3l: \u00d6n az Adidas c\u00e9g sportzoknijait \u00e9rt\u00e9kes\u00edti kereskedelmi \u00e1ruk\u00e9nt, \u00e9s felfigyel egy m\u00e1sik elad\u00f3ra, aki hasonl\u00f3 Snocks zoknikat \u00e1rul az Amazonon, \u00e9s dinamikus, versenyk\u00e9pes \u00e1ra miatt nagyon sikeresen teszi ezt. A SELLERLOGIC term\u00e9kek k\u00f6z\u00f6tti strat\u00e9gi\u00e1j\u00e1nak seg\u00edts\u00e9g\u00e9vel \u00d6n is alkalmazhatja a versenyt\u00e1rs \u00e1rstrat\u00e9gi\u00e1j\u00e1t, \u00edgy szint\u00e9n t\u00f6bb elad\u00e1st \u00e9rhet el.<\/p>

    R\u00e9szletes betekint\u00e9st nyerhet a term\u00e9kek k\u00f6z\u00f6tti \u00e1raz\u00e1si strat\u00e9gia m\u0171k\u00f6d\u00e9s\u00e9be \u00e9s el\u0151nyeibe itt:<\/p>

    \n

    You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

    Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

    K\u00e9pforr\u00e1s: \u00a9 Renars2014 \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

    SELLERLOGIC mindig arra t\u00f6rekszik, hogy kiv\u00e1l\u00f3 term\u00e9keket hozzon l\u00e9tre, amelyek lehet\u0151v\u00e9 teszik az Amazon elad\u00f3k sz\u00e1m\u00e1ra, hogy jobban \u00e9s gazdas\u00e1gilag fenntarthat\u00f3bban \u00e9rt\u00e9kes\u00edtsenek. \u00daj term\u00e9kek l\u00e9trehoz\u00e1sa \u00e9s a megl\u00e9v\u0151 term\u00e9kek jav\u00edt\u00e1sa e t\u00f6rekv\u00e9sek k\u00f6z\u00e9ppontj\u00e1ban \u00e1ll. A Repricer kiterjeszt\u00e9se a term\u00e9kek k\u00f6z\u00f6tti strat\u00e9gi\u00e1val mindenf\u00e9le keresked\u0151 sz\u00e1m\u00e1ra gazdag\u00edt\u00e1st jelent. K\u00fcl\u00f6n\u00f6sen, amikor mag\u00e1nc\u00edmk\u00e9s term\u00e9keket \u00e9rt\u00e9kes\u00edt \u2013 amelyek \u00e1ltal\u00e1ban csak<\/p>\n","protected":false},"author":6,"featured_media":24163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1230,1677],"tags":[],"class_list":["post-224856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eszkozok-az-amazon-eladok-szamara","category-sajat-nevben"],"yoast_head":"\nProfit\u00e1bilis m\u00f3don kihaszn\u00e1lni a term\u00e9kek k\u00f6z\u00f6tti strat\u00e9gi\u00e1t<\/title>\n<meta name=\"description\" content=\"Akik az ASIN alapj\u00e1n szeretn\u00e9k fel\u00fclm\u00falni a versenyt, sz\u00fcks\u00e9g\u00fck van a SELLERLOGIC term\u00e9kek k\u00f6z\u00f6tti strat\u00e9gi\u00e1j\u00e1ra. 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