{"id":224904,"date":"2023-02-28T11:30:00","date_gmt":"2023-02-28T11:30:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/duplazd-meg-a-szorakozast-az-amazon-masodik-buy-box-ja-keszen-all-hogy-felforgassa-a-piacteri-jatekot\/"},"modified":"2023-02-28T11:30:00","modified_gmt":"2023-02-28T11:30:00","slug":"duplazd-meg-a-szorakozast-az-amazon-masodik-buy-box-ja-keszen-all-hogy-felforgassa-a-piacteri-jatekot","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/duplazd-meg-a-szorakozast-az-amazon-masodik-buy-box-ja-keszen-all-hogy-felforgassa-a-piacteri-jatekot\/","title":{"rendered":"Dupl\u00e1zd meg a sz\u00f3rakoz\u00e1st: Az Amazon m\u00e1sodik Buy Box-ja k\u00e9szen \u00e1ll, hogy felforgassa a piact\u00e9ri j\u00e1t\u00e9kot!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-946512-identifier\">Az Amazon m\u00e1sodik Buy Box-ja mindenkit izgalomban tart: J\u00e1t\u00e9kmegv\u00e1ltoztat\u00f3! Forradalmi! Val\u00f3j\u00e1ban a dolgok nemcsak a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra v\u00e1ltozhatnak meg, hanem a piact\u00e9ri elad\u00f3knak is alkalmazkodniuk kell az \u00faj k\u00f6r\u00fclm\u00e9nyekhez. Eddig az Buy Box a term\u00e9kadatlap mez\u0151ben tal\u00e1lhat\u00f3 kis s\u00e1rga bev\u00e1s\u00e1rl\u00f3kocsi volt. A j\u00f6v\u0151ben azonban minden list\u00e1n k\u00e9t verzi\u00f3ja is lehet.<\/p><p class=\"theme-wp-block gb-responsive-510416-identifier\">K\u00e9sz\u00fclj fel a v\u00e1s\u00e1rl\u00e1si forradalomra a vil\u00e1g legnagyobb piacter\u00e9n! A napok, amikor egyetlen elad\u00f3 elnyomta az \u00f6sszes elad\u00e1st az Buy Box-ben, v\u00e9get \u00e9rhetnek, mivel az Amazon bevezeti a lehet\u0151s\u00e9get, hogy legal\u00e1bb k\u00e9t elad\u00f3 megossza a reflektorf\u00e9nyt. Fedezd fel, hogyan form\u00e1lj\u00e1k ezek a v\u00e1ltoz\u00e1sok az online v\u00e1s\u00e1rl\u00e1s j\u00f6v\u0151j\u00e9t, \u00e9s hogy a dinamikus \u00e1rk\u00e9pz\u00e9s az Buy Box elhelyez\u00e9s\u00e9hez m\u00e9g mindig relev\u00e1ns-e &#8211; olvass tov\u00e1bb!<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-758335-identifier\">Milyen hat\u00e1ssal van az Buy Box a teljes\u00edtm\u00e9nyre?<\/h2><p class=\"theme-wp-block gb-responsive-747076-identifier\">Az Amazon Buy Box-j\u00e1nak felt\u00f6r\u00e9se az online elad\u00f3k szent gr\u00e1lja, \u00e9s nem v\u00e9letlen\u00fcl &#8211; a leny\u0171g\u00f6z\u0151 90%-os elad\u00e1s a term\u00e9koldalon tal\u00e1lhat\u00f3 kis s\u00e1rga gombon kereszt\u00fcl t\u00f6rt\u00e9nik.<\/p><p class=\"theme-wp-block gb-responsive-190481-identifier\">Az online kiskereskedelem ki\u00e9lezett verseny\u00e9ben az Buy Box algoritmus bonyolults\u00e1g\u00e1nak elsaj\u00e1t\u00edt\u00e1sa jelentheti a k\u00fcl\u00f6nbs\u00e9get ak\u00f6z\u00f6tt, hogy csak meg\u00e9l\u00fcnk vagy vir\u00e1gz\u00f3 \u00fczletet m\u0171k\u00f6dtet\u00fcnk, k\u00fcl\u00f6n\u00f6sen a nagykeresked\u0151k sz\u00e1m\u00e1ra. Az Buy Box megnyer\u00e9s\u00e9nek \u00e9s fenntart\u00e1s\u00e1nak k\u00e9pess\u00e9ge nemcsak az elad\u00e1sokat n\u00f6veli, hanem a platformon val\u00f3 l\u00e1that\u00f3s\u00e1got is fokozza, l\u00e9trehozva egy pozit\u00edv visszacsatol\u00f3 hurkot, amely m\u00e9g magasabb elad\u00e1sokat gener\u00e1lhat.<\/p><p class=\"theme-wp-block gb-responsive-838286-identifier\">B\u00e1r sz\u00e1mos t\u00e9nyez\u0151 hat\u00e1rozza meg az Buy Box-re val\u00f3 jogosults\u00e1got, mint p\u00e9ld\u00e1ul a term\u00e9k el\u00e9rhet\u0151s\u00e9ge, \u00e1ra \u00e9s az elad\u00f3 teljes\u00edtm\u00e9nymutat\u00f3i, ezeknek az elemeknek a meg\u00e9rt\u00e9se \u00e9s optimaliz\u00e1l\u00e1sa sok online elad\u00f3 sz\u00e1m\u00e1ra kih\u00edv\u00e1st jelenthet. Azonban azok, akik sikeresen felt\u00f6rik az Buy Box-et, hatalmas n\u00f6veked\u00e9si \u00e9s nyeres\u00e9gess\u00e9gi potenci\u00e1lt nyithatnak meg, megszil\u00e1rd\u00edtva hely\u00fcket a legjobban teljes\u00edt\u0151k k\u00f6z\u00f6tt az e-kereskedelem folyamatosan fejl\u0151d\u0151 vil\u00e1g\u00e1ban.<\/p><p class=\"theme-wp-block gb-responsive-465906-identifier\">Az Amazon m\u00e1sodik Buy Box-j\u00e1nak bevezet\u00e9se nem csup\u00e1n egy m\u00e1sodik es\u00e9ly az online kiskeresked\u0151k sz\u00e1m\u00e1ra &#8211; ez egy j\u00e1t\u00e9kmegv\u00e1ltoztat\u00f3 l\u00e9p\u00e9s. Most m\u00e1r a m\u00e1sodik helyezett keresked\u0151knek is van lehet\u0151s\u00e9g\u00fck ragyogni \u00e9s felh\u00edvni a figyelmet aj\u00e1nlataikkal. V\u00e1rhat\u00f3, hogy a m\u00e1sodik aj\u00e1nlat megn\u00f6vekedett l\u00e1that\u00f3s\u00e1g\u00e1val t\u00f6bb elad\u00e1st gener\u00e1l, \u00e9s az eloszl\u00e1s alapvet\u0151en megv\u00e1ltozik: a 90 % \/ 10 % helyett most m\u00e1r elk\u00e9pzelhet\u0151 egy m\u00e1sik eloszl\u00e1s, p\u00e9ld\u00e1ul 50 % \/ 40 % \/ 10 %. De ez m\u00e9g h\u00e1tra van.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-746108-identifier\">Egy kis h\u00e1tt\u00e9r: Az Amazon m\u00e1sodik Buy Box-j\u00e1nak sz\u00fclet\u00e9se<\/h2><p class=\"theme-wp-block gb-responsive-859690-identifier\">Ahogy j\u00f3l tudjuk, az Amazon kett\u0151s funkci\u00f3val rendelkezik, mint platform: a c\u00e9g egy piacteret m\u0171k\u00f6dtet, ahol az elad\u00f3k \u00e9rt\u00e9kes\u00edthetik term\u00e9keiket, \u00e9s saj\u00e1t magak\u00e9nt is elad\u00f3k\u00e9nt m\u0171k\u00f6dik.<\/p><p class=\"theme-wp-block gb-responsive-507841-identifier\">Nem titok, hogy az Amazon hozz\u00e1f\u00e9r\u00e9ssel rendelkezik egy hatalmas adathalmozhoz \u00e9s nem nyilv\u00e1nos \u00fczleti inform\u00e1ci\u00f3khoz harmadik f\u00e9l szolg\u00e1ltat\u00f3kt\u00f3l. Mint adatvez\u00e9relt v\u00e1llalat, az Amazon k\u00e9pes kihaszn\u00e1lni ezt az inform\u00e1ci\u00f3t saj\u00e1t n\u00f6veked\u00e9s\u00e9nek \u00e9s siker\u00e9nek el\u0151mozd\u00edt\u00e1s\u00e1ra. Az is vil\u00e1gos, hogy az Amazon felhaszn\u00e1lhatja a megszerzett inform\u00e1ci\u00f3t saj\u00e1t siker\u00e9nek \u00e9s n\u00f6veked\u00e9s\u00e9nek \u00e9rdek\u00e9ben. Az Amazon m\u00e1r t\u00f6bbsz\u00f6r is kritik\u00e1t kapott a versenyjog kihaszn\u00e1l\u00e1sa \u00e9s a Buy Box oda\u00edt\u00e9l\u00e9s\u00e9nek befoly\u00e1sol\u00e1sa miatt.<\/p><p class=\"theme-wp-block gb-responsive-801888-identifier\">Mi t\u00f6rt\u00e9nt kor\u00e1bban: <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_22_4522\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Az Eur\u00f3pai Bizotts\u00e1g 2019 k\u00f6zepe t\u00e1j\u00e1n vizsg\u00e1latot ind\u00edtott <\/a>\u00e9s 2020 v\u00e9g\u00e9n egy el\u0151zetes v\u00e9lem\u00e9nyben meg\u00e1llap\u00edtotta, hogy az Amazon m\u00e1r nem haszn\u00e1lhatja az adatokat a tisztess\u00e9ges verseny \u00e9rdek\u00e9ben a piact\u00e9ren. Eddig, eddig rendben.<\/p><p class=\"theme-wp-block gb-responsive-755132-identifier\">De most el\u00e9rkez\u00fcnk a legkritikusabb \u00e9rvel\u00e9shez az Buy Box 2 Amazonra t\u00f6rt\u00e9n\u0151 bevezet\u00e9s\u00e9vel kapcsolatban. A m\u00e1sodik vizsg\u00e1lat sor\u00e1n a Bizotts\u00e1g tudni akarta:<br><br>1. Hogyan lehets\u00e9ges, hogy a megfelel\u0151 Buy Box nyertes gyakorlatilag az egyetlen keresked\u0151, aki megkapja az \u00e9rt\u00e9kes\u00edt\u00e9st, \u00e9s<br>2. Mi a kapcsolat az Buy Box r\u00e9szesed\u00e9sek oda\u00edt\u00e9l\u00e9se \u00e9s a keresked\u0151k r\u00e9sz\u00e9r\u0151l az FBA program haszn\u00e1lata k\u00f6z\u00f6tt.<\/p><p class=\"theme-wp-block gb-responsive-23228-identifier\">Az Amazon sz\u00e1m\u00e1ra a nyer-nyer helyzet a Bizotts\u00e1g sz\u00e1m\u00e1ra vil\u00e1gos volt:. <br><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\">A bev\u00e1s\u00e1rl\u00f3kos\u00e1r mez\u0151 \u00e9s a Prime program k\u00f6lcs\u00f6nhat\u00e1sa<\/a> k\u00e9t f\u0151 k\u00f6vetkezm\u00e9nnyel j\u00e1r. El\u0151sz\u00f6r is, igazs\u00e1gtalanul el\u0151nyben r\u00e9szes\u00edti az Amazon saj\u00e1t aj\u00e1nlatait \u00e9s azokat az elad\u00f3kat, akik a Fulfillment by Amazon-t haszn\u00e1lj\u00e1k. M\u00e1sodszor, megnehez\u00edti a fogyaszt\u00f3k sz\u00e1m\u00e1ra, hogy l\u00e1ss\u00e1k azokat az aj\u00e1nlatokat, amelyeket az online kiskeresked\u0151k k\u00edn\u00e1lnak, akik nem haszn\u00e1lj\u00e1k az FBA-t. Ez azt jelenti, hogy a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3k lemaradhatnak a jobb aj\u00e1nlatokr\u00f3l.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-522994-identifier\">A M\u00e1sodik Buy Box Sz\u00fclet\u00e9se az Amazonon<\/h3><p class=\"theme-wp-block gb-responsive-105995-identifier\">Miut\u00e1n szembes\u00fclt a jelent\u0151s b\u00edrs\u00e1g fenyeget\u00e9s\u00e9vel \u00fczleti gyakorlatai miatt, az Amazon k\u00e9nytelen volt megtenni a k\u00f6vetkez\u0151 k\u00f6telezetts\u00e9geket:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-333406-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-202049-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Az Amazon biztos\u00edtotta, hogy nem haszn\u00e1lja fel a f\u00fcggetlen elad\u00f3k nem nyilv\u00e1nos adatait saj\u00e1t \u00e9rt\u00e9kes\u00edt\u00e9seihez,<\/li><li class=\"theme-wp-block gb-responsive-908540-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">hogy minden aj\u00e1nlatot a bev\u00e1s\u00e1rl\u00f3kos\u00e1r mez\u0151ben elfogults\u00e1g n\u00e9lk\u00fcl kezeljen,<\/li><li class=\"theme-wp-block gb-responsive-75525-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00e9s hogy a versenyk\u00e9pes aj\u00e1nlatot a Buy Box aj\u00e1nlat mellett jelen\u00edtse meg, felt\u00e9ve, hogy a versenyk\u00e9pes aj\u00e1nlat jelent\u0151s elt\u00e9r\u00e9st mutat az \u00e1r \u00e9s\/vagy a sz\u00e1ll\u00edt\u00e1s tekintet\u00e9ben.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-4365-identifier\">2023 j\u00fanius\u00e1ig a m\u00e1sodik Buy Box v\u00e9grehajt\u00e1s\u00e1t minden EU-s orsz\u00e1gban be kell fejezni, kiv\u00e9ve Olaszorsz\u00e1got. Ezenk\u00edv\u00fcl az Amazon a k\u00f6vetkez\u0151 k\u00f6telez\u0151 \u00e9rv\u00e9ny\u0171 k\u00f6telezetts\u00e9geket v\u00e1llalta a <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/az-amazon-fba-elonyei-minden-amit-tudni-erdemes\/\">Prime program (Amazon FBA)<\/a> kapcs\u00e1n:<br><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-913900-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-650231-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nem diszkriminat\u00edv felt\u00e9teleket \u00e9s krit\u00e9riumokat \u00e1llap\u00edt meg a Prime programhoz val\u00f3 jogosults\u00e1ggal rendelkez\u0151 keresked\u0151k \u00e9s aj\u00e1nlataik sz\u00e1m\u00e1ra.<\/li><li class=\"theme-wp-block gb-responsive-555056-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Lehet\u0151v\u00e9 teszi a Prime elad\u00f3k sz\u00e1m\u00e1ra, hogy szabadon v\u00e1lassz\u00e1k meg logisztikai \u00e9s sz\u00e1ll\u00edt\u00e1si szolg\u00e1ltat\u00f3ikat, \u00e9s k\u00f6zvetlen\u00fcl t\u00e1rgyaljanak a kiv\u00e1lasztott c\u00e9gekkel.<\/li><li class=\"theme-wp-block gb-responsive-571677-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nem haszn\u00e1lja fel a Prime-on kereszt\u00fcl szerzett inform\u00e1ci\u00f3kat a harmadik f\u00e9l fuvaroz\u00f3k felt\u00e9teleir\u0151l \u00e9s teljes\u00edtm\u00e9ny\u00e9r\u0151l saj\u00e1t logisztikai szolg\u00e1ltat\u00e1saihoz.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-792661-identifier\">Forradalmi! J\u00e1t\u00e9kmegv\u00e1ltoztat\u00f3! &#8211; A szakemberek reakci\u00f3ja a 2. Buy Box-re az Amazonon<\/h2><p class=\"theme-wp-block gb-responsive-882055-identifier\">A m\u00e1sodik bev\u00e1s\u00e1rl\u00e1si mez\u0151 nemr\u00e9giben t\u00f6rt\u00e9nt bevezet\u00e9se m\u00e1ris sz\u00e1mos reakci\u00f3t v\u00e1ltott ki az ipar\u00e1gi szak\u00e9rt\u0151k \u00e9s az online elad\u00f3k r\u00e9sz\u00e9r\u0151l egyar\u00e1nt. <a href=\"https:\/\/www.wuv.de\/Info\/W-V-meets-INTERNET-WORLD\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ingrid Lommer az Internet World Business-t\u0151l<\/a> felkapta <a href=\"https:\/\/www.linkedin.com\/posts\/ronny-marx_gamechanger-buybox-amazon-activity-7011208637075357696-CHEZ\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ronny Marx #Gamechanger<\/a> hashtagj\u00e1t, \u00e9s megvizsg\u00e1lta az els\u0151 v\u00e1ltoz\u00e1sokat, amelyeket az Amazon m\u00e1r tesztelhet.<\/p><p class=\"theme-wp-block gb-responsive-194616-identifier\">A legjobban \u00e9rintettek a \u00faj fejlem\u00e9nyek \u00e1ltal a piact\u00e9ri elad\u00f3k, akik szeretn\u00e9k meg\u00e9rteni, hogyan befoly\u00e1solja \u0151ket, ha a &#8220;rossz&#8221; Buy Box-ban helyezkednek el, \u00e9s ez hogyan hat a hirdet\u00e9seikre \u00e9s hirdet\u00e9si k\u00f6lts\u00e9gvet\u00e9s\u00fckre. A szab\u00e1ly szerint &#8220;aki birtokolja az Buy Box-t, annak kell fizetnie a hirdet\u00e9sek\u00e9rt,&#8221; ami \u00fajabb bonyodalmat jelent az online kiskeresked\u0151k sz\u00e1m\u00e1ra. Ezenk\u00edv\u00fcl n\u00e9mi z\u0171rzavar van a m\u00e1sodik Buy Box lehets\u00e9ges kialak\u00edt\u00e1sa k\u00f6r\u00fcl, ami jelenleg ink\u00e1bb z\u0171rzavart okoz, mintsem jav\u00edtan\u00e1 a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9nyt.<\/p><p class=\"theme-wp-block gb-responsive-891843-identifier\">A m\u00e1sodik Buy Box term\u00e9koldalakon \u00e9s a keres\u00e9sben t\u00f6rt\u00e9n\u0151 bevezet\u00e9s\u00e9r\u0151l folytatott diskurzus tov\u00e1bbra is zajlik, a kiskeresked\u0151k \u00e9s \u00fcgyn\u00f6ks\u00e9gi vezet\u0151k k\u00e9rd\u00e9seket vetnek fel az Buy Box nyomon k\u00f6vet\u00e9s\u00e9vel \u00e9s a k\u00e9t aj\u00e1nlat k\u00f6z\u00f6tti verseny alakul\u00e1s\u00e1val kapcsolatban. Ezeket az aggodalmakat egy nemr\u00e9giben megjelent bejegyz\u00e9sben (csak n\u00e9met\u00fcl el\u00e9rhet\u0151) emelte ki <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7021443367825768449\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Michael Frontzek<\/a>, t\u00fckr\u00f6zve a m\u00e1sodik Buy Box k\u00f6vetkezm\u00e9nyeivel kapcsolatos nagyobb vil\u00e1goss\u00e1g \u00e9s inform\u00e1ci\u00f3 ir\u00e1nti ig\u00e9nyt.<\/p><p class=\"theme-wp-block gb-responsive-950268-identifier\">Mivel az ipar\u00e1g tov\u00e1bbra is k\u00fczd e fejlem\u00e9ny hat\u00e1saival, vil\u00e1gos, hogy a m\u00e1sodik bev\u00e1s\u00e1rl\u00e1si mez\u0151 bevezet\u00e9se jelent\u0151s k\u00f6vetkezm\u00e9nyekkel j\u00e1r az online kiskeresked\u0151k sz\u00e1m\u00e1ra. Csak az id\u0151 fogja megmutatni, hogyan fejl\u0151dik az e-kereskedelmi t\u00e1j a leg\u00fajabb v\u00e1ltoz\u00e1sra reag\u00e1lva.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-365059-identifier\"><img decoding=\"async\" width=\"844\" height=\"475\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-844x475.png\" alt=\"Dupl\u00e1zd meg a sz\u00f3rakoz\u00e1st: Az Amazon m\u00e1sodik Buy Box-ja k\u00e9szen \u00e1ll, hogy felforgassa a piact\u00e9ri j\u00e1t\u00e9kot!\" class=\"wp-image-25141\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-407x229.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-768x432.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-844x475.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission.png 1200w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-47713-identifier\">A M\u00e1sodik Buy Box \u00e9s az \u00c1raz\u00e1s<\/h2><p class=\"theme-wp-block gb-responsive-752082-identifier\">A 2. Buy Box nyertes\u00e9nek kiv\u00e1laszt\u00e1s\u00e1ra vonatkoz\u00f3 krit\u00e9riumok m\u00e9g nem ker\u00fcltek meghat\u00e1roz\u00e1sra. Nem biztos, hogy a m\u00e1sodik aj\u00e1nlat csak FBM-mel ker\u00fcl elhelyez\u00e9sre, vagy hogy a csomagok jogosultak lesznek.<br><br>Azonban egy dolog v\u00e1ltozatlan marad: az \u00e1r tov\u00e1bbra is d\u00f6nt\u0151 t\u00e9nyez\u0151 az Buy Box oda\u00edt\u00e9l\u00e9s\u00e9ben. Azok az elad\u00f3k, akik optimaliz\u00e1lj\u00e1k az \u00e1raikat, j\u00f3 es\u00e9llyel ker\u00fclnek a lista \u00e9l\u00e9re, \u00e9s nyernek l\u00e1that\u00f3s\u00e1got \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9st.<br><br>Itt j\u00f6nnek k\u00e9pbe az \u00e1raz\u00e1si eszk\u00f6z\u00f6k, mint p\u00e9ld\u00e1ul az SELLERLOGIC, mivel lehet\u0151v\u00e9 teszik az elad\u00f3 sz\u00e1m\u00e1ra, hogy teljes m\u00e9rt\u00e9kben ellen\u0151rizze a term\u00e9k \u00e1r\u00e1t, \u00e9s megnyerje az Buy Box-t &#8211; legyen az 1. vagy 2. sz\u00e1m\u00fa. A m\u00e1sodik Buy Box bevezet\u00e9se lehet\u0151s\u00e9get teremt arra, hogy hasonl\u00f3 l\u00e1that\u00f3s\u00e1got \u00e9rj\u00fcnk el magasabb \u00e1rral, \u00edgy az \u00e1raz\u00e1si eszk\u00f6z\u00f6k fontosabb\u00e1 v\u00e1lnak, mint valaha.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-134633-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-190300-identifier\">&#8220;Technikailag az Amazon eddig nem jelentett be v\u00e1ltoz\u00e1sokat. Felt\u00e9telezem, hogy az FBM elad\u00f3knak nagyobb es\u00e9ly\u00fck lesz t\u00f6bb \u00e9rt\u00e9kes\u00edt\u00e9st gener\u00e1lni a m\u00e1sodik Buy Box-el, de ez m\u00e9g kider\u00fcl. Aj\u00e1nl\u00e1sunk az, hogy k\u00f6vess\u00e9k nyomon saj\u00e1t teljes\u00edtm\u00e9ny\u00fcket, dinamikusan \u00e1ll\u00edts\u00e1k be az \u00e1rakat, \u00e9s legyenek tiszt\u00e1ban azzal, mi a helyes \u00e9s fontos a saj\u00e1t \u00fczlet\u00fck sz\u00e1m\u00e1ra.&#8221;<\/p>\n<cite>Igor Branopolski, SELLERLOGIC<\/cite><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-270423-identifier\">V\u00e9gs\u0151 Gondolatok<\/h2><p class=\"theme-wp-block gb-responsive-826592-identifier\">A m\u00e1sodik Buy Box nemr\u00e9giben t\u00f6rt\u00e9nt bevezet\u00e9se az online kiskereskedelmi platformokon rem\u00e9nyt keltett a tisztess\u00e9gesebb verseny ir\u00e1nt sok online kiskeresked\u0151 sz\u00e1m\u00e1ra, k\u00fcl\u00f6n\u00f6sen azok sz\u00e1m\u00e1ra, akik az e-kereskedelmi \u00f3ri\u00e1s, az Amazon ellen versenyeznek, mivel az Buy Box kulcsfontoss\u00e1g\u00fa sikerfaktork\u00e9nt szolg\u00e1l a platformon. E pozit\u00edv fejlem\u00e9ny ellen\u00e9re a hat\u00e1s\u00e1nak m\u00e9rt\u00e9ke tov\u00e1bbra is bizonytalan, \u00e9s a folyamatban l\u00e9v\u0151 diskurzus ezen a szakaszon nagyr\u00e9szt spekulat\u00edv.<\/p><p class=\"theme-wp-block gb-responsive-312008-identifier\">Az \u00e9rdekelt felek m\u00e1r most is els\u0151 benyom\u00e1st szerezhetnek a m\u00e1sodik Buy Box potenci\u00e1lis hat\u00e1s\u00e1r\u00f3l, ha felfedezik azokat az aj\u00e1nlatokat, amelyeket m\u00e1r mindk\u00e9t Buy Box-el hirdetnek. Azonban a szerkeszt\u0151i csapat ink\u00e1bb a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3k reakci\u00f3ira \u00f6sszpontos\u00edt az \u00faj fejlem\u00e9nnyel kapcsolatban. Vajon a 2. Buy Box bevezet\u00e9se t\u00f6bb z\u0171rzavart okoz a v\u00e1s\u00e1rl\u00f3k k\u00f6r\u00e9ben, vagy seg\u00edt megoldani a k\u00e9rd\u00e9st k\u00e9t kulcsfontoss\u00e1g\u00fa ponttal kapcsolatban? El\u0151sz\u00f6r is, hogy az azonos term\u00e9kek \u00e1ra sz\u00e9les sk\u00e1l\u00e1n v\u00e1ltozhat, \u00e9s m\u00e1sodszor, hogy az Amazon nem az egyetlen elad\u00f3 a platformon.<\/p><p class=\"theme-wp-block gb-responsive-585865-identifier\">M\u00edg a rem\u00e9ny az, hogy a m\u00e1sodik Buy Box bevezet\u00e9se fokozott versenyhez \u00e9s nagyobb \u00e1tl\u00e1that\u00f3s\u00e1ghoz vezet a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra, m\u00e9g k\u00e9rd\u00e9ses, hogy ez val\u00f3ban \u00edgy lesz-e. Ahogy az e-kereskedelmi t\u00e1j folyamatosan fejl\u0151dik, \u00e9rdekes lesz nyomon k\u00f6vetni ennek a fejlem\u00e9nynek a hat\u00e1s\u00e1t az online kiskereskedelem \u00e1ltal\u00e1nos dinamik\u00e1j\u00e1ra.<\/p><p class=\"theme-wp-block gb-responsive-31288-identifier has-small-font-size\">K\u00e9pj\u00f3v\u00e1hagy\u00e1s: \u00a9 Porechenskaya &#8211; stock.adobe.com \/ Eur\u00f3pai Bizotts\u00e1g<\/p>","protected":false},"excerpt":{"rendered":"<p>Az Amazon m\u00e1sodik Buy Box-ja mindenkit izgalomban tart: J\u00e1t\u00e9kmegv\u00e1ltoztat\u00f3! Forradalmi! Val\u00f3j\u00e1ban a dolgok nemcsak a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra v\u00e1ltozhatnak meg, hanem a piact\u00e9ri elad\u00f3knak is alkalmazkodniuk kell az \u00faj k\u00f6r\u00fclm\u00e9nyekhez. Eddig az Buy Box a term\u00e9kadatlap mez\u0151ben tal\u00e1lhat\u00f3 kis s\u00e1rga bev\u00e1s\u00e1rl\u00f3kocsi volt. A j\u00f6v\u0151ben azonban minden list\u00e1n k\u00e9t verzi\u00f3ja is lehet. K\u00e9sz\u00fclj fel a v\u00e1s\u00e1rl\u00e1si forradalomra<\/p>\n","protected":false},"author":21,"featured_media":25182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1221,1209],"tags":[],"class_list":["post-224904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eladas-az-amazonon","category-minden-az-buy-box-rol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon M\u00e1sodik Buy Box: Mit jelent ez az Amazon elad\u00f3i sz\u00e1m\u00e1ra<\/title>\n<meta name=\"description\" content=\"Amazon M\u00e1sodik Buy Box-ja j\u00e1t\u00e9kv\u00e1ltoztat\u00f3v\u00e1 v\u00e1lhat az Amazon elad\u00f3i sz\u00e1m\u00e1ra. 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