{"id":224922,"date":"2020-06-16T08:36:00","date_gmt":"2020-06-16T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/finding-entering-and-optimizing-amazon-backend-search-terms-here-s-how\/"},"modified":"2020-06-16T08:36:00","modified_gmt":"2020-06-16T08:36:00","slug":"finding-entering-and-optimizing-amazon-backend-search-terms-here-s-how","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/finding-entering-and-optimizing-amazon-backend-search-terms-here-s-how\/","title":{"rendered":"Finding, entering, and optimizing Amazon backend search terms \u2013 Here&#8217;s how!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-5234-identifier\">A tiszta kereskedelmi \u00e1ruk keresked\u0151i ritk\u00e1n \u00e9lvezik, m\u00edg a Private Label elad\u00f3k \u00faj ASIN-ek eset\u00e9n ezzel foglalkozhatnak: a kulcsszavakkal. Sokan k\u00f6zvetlen\u00fcl a term\u00e9koldalon tal\u00e1lhat\u00f3 term\u00e9kc\u00edm \u00e9s -le\u00edr\u00e1s optimaliz\u00e1l\u00e1s\u00e1ra gondolnak, azonban az Amazon algoritmus\u00e1nak legal\u00e1bb annyira fontosak azok a keres\u00e9si kifejez\u00e9sek is, amelyeket a h\u00e1tt\u00e9rben r\u00f6gz\u00edtenek.<\/p><p class=\"theme-wp-block gb-responsive-733596-identifier\">Ebben a tekintetben a keresked\u0151nek nemcsak az a k\u00e9rd\u00e9s mer\u00fcl fel, hogy mely kulcsszavak illenek legjobban a term\u00e9k\u00e9hez \u2013 az is zavar\u00f3 lehet, hogy az Amazon hogyan tudja optim\u00e1lisan kiolvasni a keres\u00e9si kifejez\u00e9seket. Ez\u00e9rt megvizsg\u00e1ltuk, hogy milyen el\u0151\u00edr\u00e1sok vonatkoznak a kulcsszavakra az Amazonon, hogyan kell ezeket ide\u00e1lisan haszn\u00e1lni, \u00e9s hogy val\u00f3ban sz\u00fcks\u00e9g van-e kulcssz\u00f3-kutat\u00f3 eszk\u00f6z\u00f6kre.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-567313-identifier\">Mik a keres\u00e9si kifejez\u00e9sek az Amazonon?<\/h2><p class=\"theme-wp-block gb-responsive-20417-identifier\">Szinte minden v\u00e1s\u00e1rl\u00f3, aki az e-kereskedelem \u00f3ri\u00e1s\u00e1nak k\u00fcl\u00f6nb\u00f6z\u0151 piacterein mozog, egy bizonyos keres\u00e9si magatart\u00e1ssal rendelkezik: a v\u00e1s\u00e1rl\u00e1si \u00e9rdekl\u0151d\u00e9ssel. Ehhez a legt\u00f6bb esetben a kezd\u0151lap fels\u0151 r\u00e9sz\u00e9n tal\u00e1lhat\u00f3 keres\u0151mez\u0151t haszn\u00e1lja. Azok a kulcsszavak, amelyeket ott adnak meg a konkr\u00e9t term\u00e9kek megtal\u00e1l\u00e1s\u00e1hoz, Amazon keres\u00e9si kifejez\u00e9sek, m\u00e1s n\u00e9ven kulcsszavak.<\/p><p class=\"theme-wp-block gb-responsive-240532-identifier\">A megfelel\u0151 term\u00e9k megtal\u00e1l\u00e1s\u00e1hoz a keres\u00e9si kifejez\u00e9shez az A9 algoritmus \u00f6sszehasonl\u00edtja a keres\u00e9si k\u00e9r\u00e9s kulcsszav\u00e1t a h\u00e1tt\u00e9rben r\u00f6gz\u00edtett kifejez\u00e9sekkel. Az online \u00f3ri\u00e1s egy exkluz\u00edv megk\u00f6zel\u00edt\u00e9st alkalmaz: csak azok a term\u00e9kek tal\u00e1lhat\u00f3k meg a keres\u0151s\u00e1von kereszt\u00fcl, amelyekn\u00e9l az \u00f6sszes a keres\u00e9si k\u00e9r\u00e9sben haszn\u00e1lt kulcssz\u00f3 is szerepel a h\u00e1tt\u00e9rben. Ez azonban nemcsak a keres\u00e9si kifejez\u00e9sek mez\u0151j\u00e9re vonatkozik, hanem a c\u00edm, a bulletpointok \u00e9s bizonyos m\u00e9rt\u00e9kig m\u00e9g a le\u00edr\u00e1s mez\u0151ire is.<\/p><p class=\"theme-wp-block gb-responsive-779264-identifier\">Ez\u00e9rt \u00e9rv\u00e9nyes: Min\u00e9l t\u00f6bb Amazon keres\u00e9si kifejez\u00e9s tal\u00e1lhat\u00f3 a h\u00e1tt\u00e9rben, ann\u00e1l jobb val\u00f3sz\u00edn\u0171leg a term\u00e9k rangsorol\u00e1sa is. Ezenk\u00edv\u00fcl ezeknek a kulcsszavaknak a lehet\u0151 legmagasabb relevanci\u00e1val kell rendelkezni\u00fck a term\u00e9kkel kapcsolatban.<\/p><figure class=\"theme-wp-block wp-block-pullquote gb-responsive-745507-identifier is-style-default desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon has-black-color has-text-color\" style=\"border-color:#0054cc\"><blockquote><p><\/p><p>A term\u00e9klist\u00e1k frontendj\u00e9nek optimaliz\u00e1l\u00e1s\u00e1r\u00f3l m\u00e1r \u00edrtunk a <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-seo-hogyan-optimalizald-a-listadat-az-optimalis-amazon-rangsorolas-erdekeben\/\" target=\"_blank\" rel=\"noreferrer noopener\">term\u00e9kadatlapok SEO-optimaliz\u00e1l\u00e1s\u00e1r\u00f3l sz\u00f3l\u00f3 bejegyz\u00e9s\u00fcnkben<\/a>.<\/p><\/blockquote><\/figure><p class=\"theme-wp-block gb-responsive-361578-identifier\">Ezenk\u00edv\u00fcl l\u00e9teznek \u00fagynevezett st\u00edlus kulcsszavak is. Ezek relev\u00e1nsak egy term\u00e9k k\u00fcl\u00f6nb\u00f6z\u0151 kateg\u00f3ri\u00e1kba val\u00f3 besorol\u00e1s\u00e1hoz, teh\u00e1t csak k\u00f6zvetetten kapcsol\u00f3dnak egy konkr\u00e9t keres\u00e9si k\u00e9r\u00e9shez. Csak akkor jelenik meg egy lista st\u00edlus kulcsszavakkal, ha a felhaszn\u00e1l\u00f3k a keres\u00e9si eredm\u00e9nyeiket a sz\u0171r\u0151opci\u00f3k seg\u00edts\u00e9g\u00e9vel tov\u00e1bb sz\u0171k\u00edtik, \u00e9s p\u00e9ld\u00e1ul egy adott kateg\u00f3ri\u00e1t v\u00e1lasztanak. Azonban a keresked\u0151k itt nem adhatnak meg szabadon Amazon keres\u00e9si kifejez\u00e9seket, hanem a javaslatok k\u00f6z\u00fcl kell v\u00e1lasztaniuk a c\u00e9lcsoport, t\u00e9ma stb. alapj\u00e1n.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-383586-identifier\">A keres\u00e9si kifejez\u00e9sek el\u0151\u00edr\u00e1sai az Amazon \u00e1ltal<\/h2><p class=\"theme-wp-block gb-responsive-803770-identifier\">\u00c1ltal\u00e1ban az online \u00f3ri\u00e1s visszafogottabb a saj\u00e1t algoritmus\u00e1nak m\u0171k\u00f6d\u00e9s\u00e9r\u0151l \u00e9s a rangsorol\u00e1si t\u00e9nyez\u0151k s\u00falyoz\u00e1s\u00e1r\u00f3l tett kijelent\u00e9sekkel. A kulcsszavak t\u00e9m\u00e1j\u00e1ban azonban az Amazon kiv\u00e9telt tesz, \u00e9s konkr\u00e9t <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G23501?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">tippeket k\u00edn\u00e1l a keres\u00e9si kifejez\u00e9sek helyes haszn\u00e1lat\u00e1ra<\/a> a h\u00e1tt\u00e9rben.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-88551-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-145060-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A <strong>maxim\u00e1lis hossz<\/strong> jelenleg 249 karakter (2020 j\u00faniusi \u00e1llapot). <\/li><li class=\"theme-wp-block gb-responsive-546355-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Nagy- \u00e9s kisbet\u0171s \u00edr\u00e1sm\u00f3d<\/strong> nem sz\u00e1m\u00edt.<\/li><li class=\"theme-wp-block gb-responsive-76826-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>\u00cdr\u00e1sjelek<\/strong>, mint p\u00e9ld\u00e1ul a vessz\u0151k, nem sz\u00fcks\u00e9gesek. El\u00e9g, ha a szavakat sz\u00f3k\u00f6z\u00f6kkel v\u00e1lasztjuk el.<\/li><li class=\"theme-wp-block gb-responsive-42522-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sz\u00f3rokon<\/strong>, megengedett \u00edr\u00e1sm\u00f3dok, <strong>r\u00f6vid\u00edt\u00e9sek<\/strong> \u00e9s alternat\u00edv megnevez\u00e9sek haszn\u00e1lata aj\u00e1nlott, helyes\u00edr\u00e1si hib\u00e1k azonban nem.<\/li><li class=\"theme-wp-block gb-responsive-269428-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sz\u00f3ism\u00e9tl\u00e9sek<\/strong> viszont feleslegesek.<\/li><li class=\"theme-wp-block gb-responsive-530079-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Felki\u00e1lt\u00f3jelek<\/strong> semmik\u00e9ppen sem haszn\u00e1lhat\u00f3k, k\u00fcl\u00f6nben egy term\u00e9k csak akkor jelenik meg, ha a keres\u00e9si kifejez\u00e9s az Amazonon pontosan megegyezik a haszn\u00e1lt kulcssz\u00f3val.<\/li><li class=\"theme-wp-block gb-responsive-405688-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>V\u00e9djegyek<\/strong> (a saj\u00e1t is) nem megengedettek.<\/li><li class=\"theme-wp-block gb-responsive-809713-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"> <strong>ASIN-eket<\/strong> nem szabad Amazon keres\u00e9si kifejez\u00e9sk\u00e9nt megadni.<\/li><li class=\"theme-wp-block gb-responsive-453197-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Meg\u00e1ll\u00edt\u00f3- \u00e9s <strong>t\u00f6lt\u0151szavak<\/strong> (\u201eegy\u201d, \u201e\u00e9s\u201d, \u201e\u00e9rt\u201d, \u201ea\u201d stb.) nem aj\u00e1nlottak.<\/li><li class=\"theme-wp-block gb-responsive-936861-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Az is elegend\u0151, ha vagy <strong>egyes sz\u00e1mot vagy t\u00f6bbes sz\u00e1mot<\/strong> haszn\u00e1lunk.<\/li><li class=\"theme-wp-block gb-responsive-362167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Szubjekt\u00edv<\/strong> (\u201elegolcs\u00f3bb\u201d, \u201elegjobb\u201d stb.) vagy <strong>id\u0151szakos<\/strong> (\u201e\u00faj\u201d, \u201emost akci\u00f3s\u201d stb.) megjegyz\u00e9sek nem megengedettek.<\/li><li class=\"theme-wp-block gb-responsive-895810-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ugyan\u00edgy a s\u00e9rt\u0151 vagy b\u00e1nt\u00f3 kifejez\u00e9sek \u00e9s <strong>hamis \u00e1ll\u00edt\u00e1sok<\/strong> tilosak.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-138806-identifier\">Hogyan kell optim\u00e1lisan megadni az Amazon keres\u00e9si kifejez\u00e9seket?<\/h3><p class=\"theme-wp-block gb-responsive-735981-identifier\">A legnagyobb akad\u00e1lyt bizony\u00e1ra a maxim\u00e1lis karakterkorl\u00e1t jelenti. A h\u00e1tt\u00e9rben az Amazon kevesebb mint 250 b\u00e1jtot (karaktert) enged\u00e9lyez a keres\u00e9si kifejez\u00e9sekhez. A sz\u00f3k\u00f6z\u00f6k is belesz\u00e1m\u00edtanak. Ez nem sok hely. Az egyes kifejez\u00e9sek sorrendje \u00e9pp\u00fagy irrelev\u00e1ns, mint a k\u00f6zels\u00e9g\u00fck egym\u00e1shoz \u2013 ez elt\u00e9r\u00e9s a klasszikus Google-kulcsszavakt\u00f3l. Ez\u00e9rt \u00e9rtelmetlen a kifejez\u00e9sek ism\u00e9tl\u00e9se, ehelyett az Amazon elad\u00f3knak annyi keres\u00e9si kifejez\u00e9st kell megpr\u00f3b\u00e1lniuk elhelyezni, amennyit csak lehet.<\/p><p class=\"theme-wp-block gb-responsive-432587-identifier\"><strong>A legjobb tipp<\/strong> a k\u00f6t\u0151jelek haszn\u00e1lata. Ezzel k\u00fcl\u00f6nb\u00f6z\u0151 v\u00e1ltozatai az Amazon keres\u00e9si kifejez\u00e9seknek egybe\u00edrhat\u00f3k. A \u201eKlettersteig-Set\u201d p\u00e9ld\u00e1ul lefedi a \u201eKlettersteig\u201d, \u201eSet\u201d, \u201eKlettersteig-Set\u201d, \u201eKlettersteigset\u201d \u00e9s \u201eKlettersteig Set\u201d kifejez\u00e9seket. A t\u00f6bbes sz\u00e1m\u00fa form\u00e1k \u00e9s a kisbet\u0171s \u00edr\u00e1sm\u00f3d is hozz\u00e1ad\u00f3dik. Ennek ellen\u00e9re a k\u00f6t\u0151jeleket megfontoltan kell haszn\u00e1lni, p\u00e9ld\u00e1ul mindig akkor, amikor sok k\u00fcl\u00f6nb\u00f6z\u0151 kulcssz\u00f3t vagy \u00edr\u00e1sm\u00f3dot kell lefedni.<\/p><p class=\"theme-wp-block gb-responsive-248814-identifier\">Tov\u00e1bbi kulcsszavak lehetnek p\u00e9ld\u00e1ul a \u201eKarabiner\u201d vagy a \u201eBandfalld\u00e4mpfer\u201d. Mivel a sz\u00f3ism\u00e9tl\u00e9sek, a t\u00f6lt\u0151szavak vagy az \u00edr\u00e1sjelek csak feleslegesen foglalj\u00e1k a karaktereket, elegend\u0151 ezeket hozz\u00e1adni an\u00e9lk\u00fcl, hogy \u00fajra kombin\u00e1ln\u00e1nk \u0151ket a \u201eKlettersteig-Set\u201d-tel.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-519030-identifier desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-143639-identifier\"><strong>Figyelem!<\/strong> Felt\u00e9tlen\u00fcl tartsa be a <strong>maxim\u00e1lis karakterkorl\u00e1tot 249 b\u00e1jt<\/strong>! E hat\u00e1r\u00e9rt\u00e9k t\u00fall\u00e9p\u00e9se az \u00f6sszes kulcssz\u00f3 figyelmen k\u00edv\u00fcl hagy\u00e1s\u00e1hoz vezet ebben a mez\u0151ben. El\u0151fordulhat az is, hogy az Amazon egyes keres\u00e9si kifejez\u00e9seket t\u00f6bb karakterrel \u00e9rt\u00e9kel, p\u00e9ld\u00e1ul mert a hossz\u00fa mag\u00e1nhangz\u00f3k legal\u00e1bb k\u00e9t b\u00e1jtnak felelnek meg. A k\u00f6t\u0151jeleket is belesz\u00e1m\u00edtj\u00e1k.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-703635-identifier\">Hol tudj\u00e1k az Amazon keresked\u0151k megadni vagy t\u00f6r\u00f6lni a keres\u00e9si kifejez\u00e9seket?<\/h3><p class=\"theme-wp-block gb-responsive-62097-identifier\">A sikeres \u00e9rt\u00e9kes\u00edt\u00e9shez az Amazonon elengedhetetlenek a keres\u00e9si kifejez\u00e9sek. Az Amazon a Seller Centralban a \u201eK\u00e9szlet\u201d rovatban teszi lehet\u0151v\u00e9 a megad\u00e1st.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-938011-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-71748-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A \u201eK\u00e9szlet kezel\u00e9se\u201d alatt a keresked\u0151k megtal\u00e1lj\u00e1k term\u00e9keiket.<\/li><li class=\"theme-wp-block gb-responsive-446286-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ha minden term\u00e9kn\u00e9l a \u201eSzerkeszt\u00e9s\u201d gombra kattint, egy \u00faj oldal ny\u00edlik meg.<\/li><li class=\"theme-wp-block gb-responsive-834201-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A \u201eKulcsszavak\u201d f\u00fcl\u00f6n a \u201eKeres\u00e9si kifejez\u00e9sek\u201d mez\u0151ben adhat\u00f3k meg a kulcsszavak.<\/li><li class=\"theme-wp-block gb-responsive-542919-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ott lehet\u0151s\u00e9g van a megadott kulcsszavak t\u00f6rl\u00e9s\u00e9re vagy a m\u00e1r megl\u00e9v\u0151 kifejez\u00e9sek friss\u00edt\u00e9s\u00e9re is.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-393835-identifier\"><strong>Kulcssz\u00f3 keres\u00e9se: A kutat\u00e1s egyszer\u0171s\u00edtve<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-896162-identifier\">Aki p\u00e9ld\u00e1ul az Amazon FBA \u00fczlet\u00e9hez keres\u00e9si kifejez\u00e9seket szeretne tal\u00e1lni bizonyos term\u00e9kekhez, k\u00fcl\u00f6nb\u00f6z\u0151 kutat\u00e1si lehet\u0151s\u00e9gei vannak. A legfontosabb el\u0151re: Haszn\u00e1lja az esz\u00e9t! \u00d6n ismeri a legjobban a v\u00e1s\u00e1rl\u00f3it \u00e9s a term\u00e9keit. Tudja, hogy van egy kifinomult funkci\u00f3, egy rejtett jellemz\u0151 vagy egy k\u00fcl\u00f6nleges diz\u00e1jn. K\u00e9rdezze meg mag\u00e1t\u00f3l, hogy mit keresne, hogy megtal\u00e1lja ezt a term\u00e9ket, \u00e9s vegye fel a c\u00e9lcsoportja n\u00e9z\u0151pontj\u00e1t.<\/p><p class=\"theme-wp-block gb-responsive-695589-identifier\">Egy m\u00e1sik lehet\u0151s\u00e9g az automatikus kieg\u00e9sz\u00edt\u00e9s (\u201eAutosuggest\u201d). Amint a keres\u00e9si mez\u0151be keres\u00e9si kifejez\u00e9seket \u00edrnak be, a szoftver tov\u00e1bbi megfelel\u0151 kulcsszavakat javasol, amelyeket a m\u00faltban gyakran kerestek a megadott kifejez\u00e9ssel kapcsolatban. Ezekb\u0151l az autosuggest javaslatokb\u00f3l a keresked\u0151k kiolvashatj\u00e1k, hogy mely kulcsszavak k\u00fcl\u00f6n\u00f6sen relev\u00e1nsak, mert a felhaszn\u00e1l\u00f3k k\u00fcl\u00f6n\u00f6sen gyakran kerestek r\u00e1juk. Azok, amelyek illeszkednek, \u00e1tvehet\u0151k.<\/p><p class=\"theme-wp-block gb-responsive-940414-identifier\">A professzion\u00e1lis online keresked\u0151k azonban gyorsan hat\u00e1rba \u00fctk\u00f6znek ezekkel a m\u00f3dszerekkel, mivel mindk\u00e9t elj\u00e1r\u00e1s id\u0151ig\u00e9nyes \u00e9s kev\u00e9ss\u00e9 pontos. Ezenk\u00edv\u00fcl \u00edgy nem lehet \u00e9szlelni a keres\u00e9si volumenet sem. Ez\u00e9rt \u00e9rdemes lehet speci\u00e1lis kulcssz\u00f3-kutat\u00f3 eszk\u00f6z\u00f6ket is haszn\u00e1lni, p\u00e9ld\u00e1ul a Perpetua vagy a Sistrix \u00e1ltal. Vannak <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/ezert-javithatja-a-rangsorolasat-a-megfelelo-amazon-kulcsszoeszkozzel\/\" target=\"_blank\" rel=\"noreferrer noopener\">ingyenes \u00e9s fizet\u0151s eszk\u00f6z\u00f6k<\/a> is, amelyek k\u00f6z\u00fcl az ut\u00f3bbiak \u00e1ltal\u00e1ban sz\u00e9lesebb funkcionalit\u00e1ssal rendelkeznek, \u00e9s p\u00e9ld\u00e1ul a keres\u00e9si volument is megjelen\u00edtik. Gyakran tartozik hozz\u00e1juk egy olyan funkci\u00f3 is, amellyel elemezhet\u0151k azok az Amazon keres\u00e9si kifejez\u00e9sek, amelyeket a versenyt\u00e1rsak haszn\u00e1lnak. \u00cdgy a kulcssz\u00f3eszk\u00f6z\u00f6k seg\u00edts\u00e9g\u00e9vel k\u00fcl\u00f6n\u00f6sen nagy bev\u00e9telt hoz\u00f3 kifejez\u00e9sek sz\u0171rhet\u0151k ki.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-831545-identifier\">M\u00e1rkakeres\u00e9si kifejez\u00e9sek: Tartsd t\u00e1vol magad!<\/h2><p class=\"theme-wp-block gb-responsive-680686-identifier\">Az Amazonon k\u00edv\u00fcl \u00e1ltal\u00e1ban <a href=\"https:\/\/www.e-recht24.de\/news\/markenrecht\/7825-adwords-werbung-darf-man-mit-fremden-marken-in-den-keywords-werben.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">megengedett, hogy idegen m\u00e1rk\u00e1k kulcsszavaira hirdet\u00e9si kamp\u00e1nyokat ind\u00edtsanak<\/a>, amennyiben alapvet\u0151en vil\u00e1gosan l\u00e1that\u00f3, hogy melyik m\u00e1rk\u00e1r\u00f3l van sz\u00f3 a term\u00e9k eset\u00e9ben. Ezenk\u00edv\u00fcl vil\u00e1gosan l\u00e1that\u00f3nak kell lennie, hogy hirdet\u00e9sr\u0151l van sz\u00f3. A hirdet\u00e9sben mag\u00e1ban az idegen m\u00e1rkanevet nem szabad felt\u00fcntetni, \u00e9s egy\u00e9bk\u00e9nt is ker\u00fclni kell minden tartalmi kapcsolatot a term\u00e9k \u00e9s az idegen m\u00e1rkanev k\u00f6z\u00f6tt.<\/p><p class=\"theme-wp-block gb-responsive-996164-identifier\">Az Amazon azonban kiz\u00e1rja az idegen m\u00e1rkanevek haszn\u00e1lat\u00e1t a h\u00e1tt\u00e9rkulcsszavakban. \u00c1ltal\u00e1noss\u00e1gban a szab\u00e1lyzat szerint a saj\u00e1t m\u00e1rka eml\u00edt\u00e9se nem megengedett. <a href=\"https:\/\/www.ratgeberrecht.eu\/markenrecht-aktuell\/zur-zulaessigkeit-von-marken-suchbegriffen-auf-amazon.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ezt a keresked\u0151knek is be kell tartaniuk<\/a>, amikor megadj\u00e1k az Amazon keres\u00e9si kifejez\u00e9seiket. Ellenkez\u0151 esetben ez ak\u00e1r az Amazon \u00e1ltali szankci\u00f3hoz, ak\u00e1r a m\u00e1rkatulajdonos jogi figyelmeztet\u00e9s\u00e9hez vezethet.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-338531-identifier\">K\u00f6vetkeztet\u00e9s<\/h2><p class=\"theme-wp-block gb-responsive-137657-identifier\">Aki sikeresen szeretne Amazonon Private Label term\u00e9keket \u00e9rt\u00e9kes\u00edteni, mindenk\u00e9ppen foglalkoznia kell a fontos Amazon SEO t\u00e9nyez\u0151kkel \u00e9s a megfelel\u0151 kulcsszavak kiv\u00e1laszt\u00e1s\u00e1val. Vannak kulcsszavak, amelyek p\u00e9ld\u00e1ul a term\u00e9k c\u00edm\u00e9ben szerepelnek, \u00e9s olyanok, amelyek csak a h\u00e1tt\u00e9rben ker\u00fclnek megad\u00e1sra. Fontos, hogy a kifejez\u00e9seket relevancia szerint prioriz\u00e1ljuk. Az is l\u00e9nyeges, hogy a Seller Centralban val\u00f3 megad\u00e1s m\u00f3dja jelent\u0151sen befoly\u00e1solja, hogy egy term\u00e9k milyen helyez\u00e9st \u00e9r el egy adott kulcssz\u00f3 eset\u00e9n a rangsorban, \u00e9s hogyan tal\u00e1lj\u00e1k meg a felhaszn\u00e1l\u00f3k. A st\u00edlus kulcsszavakat sem szabad elfelejteni, amelyek seg\u00edts\u00e9g\u00e9vel a term\u00e9kek kateg\u00f3ri\u00e1kba sorolhat\u00f3k.<\/p><p class=\"theme-wp-block gb-responsive-502443-identifier\">Ezenk\u00edv\u00fcl a keresked\u0151knek mindenk\u00e9ppen meg kell ismerkedni\u00fck az Amazon \u00e1ltal a keres\u00e9si kifejez\u00e9sekre vonatkoz\u00f3 el\u0151\u00edr\u00e1sokkal, \u00e9s p\u00e9ld\u00e1ul nem szabad m\u00e1rkaneveket haszn\u00e1lniuk \u2013 sem idegen, sem saj\u00e1t m\u00e1rk\u00e1t. Ehelyett a term\u00e9k tartalmi aspektusaira, funkci\u00f3j\u00e1ra \u00e9s diz\u00e1jnj\u00e1ra kell \u00f6sszpontos\u00edtaniuk.<\/p><p class=\"theme-wp-block gb-responsive-602783-identifier has-small-font-size\">K\u00e9pforr\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9 Tierney \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>A tiszta kereskedelmi \u00e1ruk keresked\u0151i ritk\u00e1n \u00e9lvezik, m\u00edg a Private Label elad\u00f3k \u00faj ASIN-ek eset\u00e9n ezzel foglalkozhatnak: a kulcsszavakkal. Sokan k\u00f6zvetlen\u00fcl a term\u00e9koldalon tal\u00e1lhat\u00f3 term\u00e9kc\u00edm \u00e9s -le\u00edr\u00e1s optimaliz\u00e1l\u00e1s\u00e1ra gondolnak, azonban az Amazon algoritmus\u00e1nak legal\u00e1bb annyira fontosak azok a keres\u00e9si kifejez\u00e9sek is, amelyeket a h\u00e1tt\u00e9rben r\u00f6gz\u00edtenek. Ebben a tekintetben a keresked\u0151nek nemcsak az a k\u00e9rd\u00e9s mer\u00fcl<\/p>\n","protected":false},"author":3,"featured_media":1841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-224922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon SEO: A keres\u00e9si kifejez\u00e9sek helyes megad\u00e1sa<\/title>\n<meta name=\"description\" content=\"Az Amazonon a keres\u00e9si kifejez\u00e9sek rendk\u00edv\u00fcl fontosak. \u00cdgy kombin\u00e1lhatja kulcsszavait az optim\u00e1lis rangsorol\u00e1s \u00e9rdek\u00e9ben a 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