{"id":224937,"date":"2020-11-17T10:51:00","date_gmt":"2020-11-17T10:51:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-a-tartalom-sablonok-es-legjobb-gyakorlatok-milyen-modulok-vannak\/"},"modified":"2020-11-17T10:51:00","modified_gmt":"2020-11-17T10:51:00","slug":"amazon-a-tartalom-sablonok-es-legjobb-gyakorlatok-milyen-modulok-vannak","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-a-tartalom-sablonok-es-legjobb-gyakorlatok-milyen-modulok-vannak\/","title":{"rendered":"Amazon A+ Tartalom Sablonok \u00e9s Legjobb Gyakorlatok: Milyen modulok vannak?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-161672-identifier\">Az Amazon term\u00e9kadatlapja \u00e1ltal\u00e1ban egy vil\u00e1gos fel\u00e9p\u00edt\u00e9st \u00e9s szigor\u00fa szab\u00e1lyokat k\u00f6vet. A keresked\u0151knek itt alig van tervez\u00e9si szabads\u00e1guk: a term\u00e9k c\u00edm, a bulletpointok \u00e9s a le\u00edr\u00e1s k\u00f6z\u00f6tt kev\u00e9s hely marad saj\u00e1t \u00f6tleteknek, k\u00fcl\u00f6nleges v\u00e1s\u00e1rl\u00f3i megsz\u00f3l\u00edt\u00e1soknak vagy kreat\u00edv marketingint\u00e9zked\u00e9seknek. Hogy van ig\u00e9ny ebbe az ir\u00e1nyba, azt az online platform m\u00e1r \u00e9vekkel ezel\u0151tt felismerte \u2013 \u00e9s el\u0151sz\u00f6r a besz\u00e1ll\u00edt\u00f3k, majd az elad\u00f3k sz\u00e1m\u00e1ra bevezette a \u00fagynevezett Amazon A+ Tartalmat. A sablonok m\u00e9g a l\u00e9trehoz\u00e1sban is seg\u00edtenek, \u00e9s megk\u00f6nny\u00edtik a m\u00e1rka tulajdonosa vagy a r\u00e9szletes oldal kezel\u0151je sz\u00e1m\u00e1ra, hogy a v\u00e1s\u00e1rl\u00f3knak j\u00f3 \u00e9s hasznos tartalmat biztos\u00edtson, m\u00e9g sok grafikai szaktud\u00e1s n\u00e9lk\u00fcl is.<\/p><p class=\"theme-wp-block gb-responsive-197472-identifier\">A keresked\u0151k k\u00fcl\u00f6nb\u00f6z\u0151 modulok k\u00f6z\u00fcl v\u00e1laszthatnak, \u00e9s ezeket az ig\u00e9nyeiknek megfelel\u0151en \u00f6ssze\u00e1ll\u00edthatj\u00e1k. Ez\u00e9rt megn\u00e9zt\u00fck, milyen sablonok \u00e1llnak rendelkez\u00e9sre, \u00e9s milyen c\u00e9lokra alkalmasak a k\u00fcl\u00f6nb\u00f6z\u0151 modulok.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-476401-identifier\">Mi az Amazon A+ Tartalom?<\/h2><p class=\"theme-wp-block gb-responsive-897197-identifier\">Minden term\u00e9k, amely az online \u00f3ri\u00e1s oldalain megtal\u00e1lhat\u00f3, rendelkezik egy saj\u00e1t ASIN-nal (\u201eAmazon Standard Identification Number\u201d), \u00e9s mindenki, aki ugyanazt a term\u00e9ket k\u00edn\u00e1lja az Amazonon, keresked\u0151k\u00e9nt be\u00e1ll a m\u00e1r ezt a term\u00e9ket \u00e9rt\u00e9kes\u00edt\u0151k list\u00e1j\u00e1ba. \u00c1ltal\u00e1ban a v\u00e1s\u00e1rl\u00f3k att\u00f3l az elad\u00f3t\u00f3l v\u00e1s\u00e1rolnak, aki \u00e9ppen <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-14-legfontosabb-kriterium-az-buy-box-megnyeresehez-az-amazonon-es-hogyan-tartsuk-ellenorzes-alatt-a-mutatoinkat\/\">nyerte a Buy Box-t<\/a>. Az adott term\u00e9kadatlapot ezekben az esetekben egyetlen keresked\u0151 kezeli, aki \u00e1ltal\u00e1ban a m\u00e1rka tulajdonosa.<\/p><p class=\"theme-wp-block gb-responsive-68396-identifier\">M\u00e1s a Private Label term\u00e9kek eset\u00e9ben. Ezek \u00e1ltal\u00e1ban olyan term\u00e9kek, amelyeket gyakran csak egy keresked\u0151 k\u00edn\u00e1l a saj\u00e1t m\u00e1rk\u00e1j\u00e1val. Kiv\u00e9telt k\u00e9peznek a nagy kereskedelmi m\u00e1rk\u00e1k, amelyeket harmadik felek is \u00e9rt\u00e9kes\u00edtenek. De itt is igaz, hogy \u00e1ltal\u00e1ban a m\u00e1rka tulajdonosa kezeli a r\u00e9szletes oldalt \u2013 az \u00fagynevezett list\u00e1t \u2013 \u00e9s hat\u00e1rozza meg az ott megjelen\u0151 tartalmakat, mint p\u00e9ld\u00e1ul a c\u00edm, bulletpointok stb. Ezen a term\u00e9koldalon a keresked\u0151k sz\u00e1m\u00e1ra egy mez\u0151 is rendelkez\u00e9sre \u00e1ll a term\u00e9kle\u00edr\u00e1sra, amelyet legfeljebb 2.000 karakterrel t\u00f6lthetnek ki.<\/p><p class=\"theme-wp-block gb-responsive-967764-identifier\">Az Amazon A+ Tartalom 5.000 karakterrel b\u0151v\u00edti ezt a term\u00e9kle\u00edr\u00e1st, \u00f6sszesen 7.000 karakterre, hogy a keresked\u0151k a lehet\u0151 legvonz\u00f3bb m\u00f3don mutathass\u00e1k be term\u00e9keiket. Ezenk\u00edv\u00fcl term\u00e9kk\u00e9peket, grafik\u00e1kat \u00e9s ak\u00e1r vide\u00f3kat is be lehet \u00e1ll\u00edtani, hogy a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3nak a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9s a lehet\u0151 legegyszer\u0171bb legyen.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-637658-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-93747-identifier\">Ezenk\u00edv\u00fcl mind a besz\u00e1ll\u00edt\u00f3k, mind az elad\u00f3k sz\u00e1m\u00e1ra el\u00e9rhet\u0151 a pr\u00e9mium v\u00e1ltozat: Amazon A+ Pr\u00e9mium Tartalom, amely olyan el\u0151ny\u00f6ket k\u00edn\u00e1l, mint a vide\u00f3loopok, interakt\u00edv tartalmak vagy egy GYIK szekci\u00f3. Azonban az elad\u00f3knak ehhez aktiv\u00e1lniuk kell magukat, \u00e9s <a href=\"https:\/\/sellercentral.amazon.de\/help\/hub\/reference\/external\/G202102930?ref=efph_202134820_cont_G202102950&amp;locale=de-DE#wjz_cjc_jcb__section_i34_gm5_k5b\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">bizonyos felt\u00e9teleknek kell megfelelni\u00fck<\/a>. P\u00e9ld\u00e1ul a term\u00e9kkatal\u00f3gus \u00f6sszes ASIN-j\u00e1nak A+ Tartalmat kell tartalmaznia ahhoz, hogy pr\u00e9mium tartalmakat haszn\u00e1lhassanak az Amazonon.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-323811-identifier\">Hogy keresked\u0151k\u00e9nt haszn\u00e1lhatja-e a kor\u00e1bbi EBC-t a term\u00e9k\u00e9hez, az a k\u00f6vetkez\u0151 felt\u00e9telekt\u0151l f\u00fcgg:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-244333-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-498607-identifier\">\u00d6n rendelkezik a Global Catalog Identifier (GCID) szerint a term\u00e9k ASIN-j\u00e1val, \u00e9s szerkesztheti a term\u00e9kadatlapot.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-146442-identifier\">M\u00e1r regisztr\u00e1lta a m\u00e1rk\u00e1j\u00e1t az Amazon Brand Registry programban.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-75211-identifier\">A term\u00e9ke nem olyan cikk, amely a K\u00f6nyvek, M\u00e9dia, Vide\u00f3 vagy Digit\u00e1lis kateg\u00f3ri\u00e1kba sorolhat\u00f3. Ezekhez a kateg\u00f3ri\u00e1khoz nem \u00e1llnak rendelkez\u00e9sre b\u0151v\u00edtm\u00e9nyek.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-135838-identifier\">Milyen c\u00e9lokat k\u00f6vethetek az Amazon A+ Tartalommal?<\/h2><p class=\"theme-wp-block gb-responsive-531277-identifier\">Els\u0151sorban arr\u00f3l van sz\u00f3, hogy megmutassuk a v\u00e1s\u00e1rl\u00f3knak, hogy a saj\u00e1t term\u00e9k\u00fcnk a legjobb v\u00e1laszt\u00e1s, ezzel n\u00f6velve a konverzi\u00f3s ar\u00e1nyt. Az A+ Tartalom a term\u00e9kk\u00e9pgal\u00e9ria meghosszabb\u00edtott karjak\u00e9nt \u00e9rtelmezhet\u0151, amely elegend\u0151 helyet \u00e9s lehet\u0151s\u00e9get biztos\u00edt arra, hogy a k\u00f6zponti v\u00e1s\u00e1rl\u00e1si okokn\u00e1l egy kicsit t\u00f6bb magyar\u00e1z\u00f3 \u00e9s meggy\u0151z\u0151 munk\u00e1t v\u00e9gezz\u00fcnk. Ez a hely a term\u00e9kk\u00e9pgal\u00e9ri\u00e1ban, k\u00fcl\u00f6n\u00f6sen a \u201emagas \u00e9rdekl\u0151d\u00e9s\u0171\u201d term\u00e9kek eset\u00e9ben rendszerint nem \u00e1ll rendelkez\u00e9sre. Ez\u00e9rt \u00e9rdemes a k\u00e9t ter\u00fcletet, a gal\u00e9ri\u00e1t \u00e9s az A+-t strat\u00e9giailag egy egys\u00e9gk\u00e9nt kezelni, \u00e9s a tartalmi hangs\u00falyokat c\u00e9lzottan elhelyezni, hogy a v\u00e1s\u00e1rl\u00f3k a megfelel\u0151 inform\u00e1ci\u00f3t a megfelel\u0151 id\u0151ben kapj\u00e1k meg, hogy a lehet\u0151 leggyorsabban a v\u00e1s\u00e1rl\u00e1s befejez\u00e9s\u00e9hez jussanak. Tov\u00e1bbi c\u00e9lok lehetnek a v\u00e1s\u00e1rl\u00f3i szolg\u00e1ltat\u00e1sok tehermentes\u00edt\u00e9se, p\u00e9ld\u00e1ul az\u00e1ltal, hogy a visszat\u00e9r\u0151 t\u00e9m\u00e1kat el\u0151re bemutatjuk. Ezenk\u00edv\u00fcl az A+ inspir\u00e1ci\u00f3ra is alkalmas, p\u00e9ld\u00e1ul receptjavaslatokon kereszt\u00fcl proakt\u00edvan k\u00f6zel\u00edthetj\u00fck a v\u00e1s\u00e1rl\u00f3khoz az alkalmaz\u00e1si aj\u00e1nl\u00e1sokat. V\u00e9g\u00fcl az A+ a megfelel\u0151 hely mindenf\u00e9le kifog\u00e1s kezel\u00e9s\u00e9re is. De a term\u00e9kt\u0151l f\u00fcgg\u0151en k\u00fcl\u00f6nb\u00f6z\u0151 megk\u00f6zel\u00edt\u00e9sek \u00e9rdemesek erre.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-779577-identifier\">Inform\u00e1ci\u00f3kat k\u00f6zvet\u00edteni<\/h3><p class=\"theme-wp-block gb-responsive-844543-identifier\">Van p\u00e9ld\u00e1ul egy olyan term\u00e9ke, amelynek magas a magyar\u00e1zati ig\u00e9nye? Akkor \u00e9rdemes kihaszn\u00e1lni a plusz helyet, amelyet az Amazon A+ Tartalom biztos\u00edt, hogy elmagyar\u00e1zza a term\u00e9k\u00e9t. Ebbe a kateg\u00f3ri\u00e1ba tartoznak p\u00e9ld\u00e1ul az okostelefonok.<\/p><div class=\"wp-block-image gb-responsive-89681-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln-.png\"><img decoding=\"async\" width=\"844\" height=\"364\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--844x364.png\" alt=\"Amazon A+ Tartalom P\u00e9lda Inform\u00e1ci\u00f3k K\u00f6zvet\u00edt\u00e9se\" class=\"wp-image-1072\" title=\"Amazon A+ Tartalom P\u00e9lda Inform\u00e1ci\u00f3k K\u00f6zvet\u00edt\u00e9se\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--407x176.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--768x331.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--844x364.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln-.png 1134w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-415388-identifier\">Ebben a p\u00e9ld\u00e1ban az okostelefon h\u00e1rom funkci\u00f3j\u00e1t vonz\u00f3 m\u00f3don mutatja be az Amazon A+ Tartalom, hogy r\u00e9szletesebben le\u00edrja \u0151ket: a Dual-SIM funkci\u00f3t, a j\u00f3 akkumul\u00e1tor-\u00fczemid\u0151t \u00e9s az arcfelismer\u00e9ssel t\u00f6rt\u00e9n\u0151 felold\u00e1st. Minden funkci\u00f3t egy k\u00e9ppel illusztr\u00e1lnak, amely el\u0151sz\u00f6r felh\u00edvja a figyelmet, majd egy r\u00f6vid sz\u00f6veg magyar\u00e1zza el. \u00cdgy a v\u00e1s\u00e1rl\u00f3knak relev\u00e1ns inform\u00e1ci\u00f3kat k\u00f6zvet\u00edtenek an\u00e9lk\u00fcl, hogy egy unalmas, hossz\u00fa sz\u00f6veget kellene olvasniuk, amit v\u00e9g\u00fcl senki sem akar elolvasni. F\u0151leg nem, ha t\u00f6bb term\u00e9ket hasonl\u00edtanak \u00f6ssze, \u00e9s minden oldalon egy eposzt kell olvasniuk az \u201eegyedi\u201d funkci\u00f3kr\u00f3l. Itt \u00fcgyesen kiemelkedhet a versenyt\u00e1rsak k\u00f6z\u00fcl, ha az Amazon A+ Tartalm\u00e1t a c\u00e9lcsoport ig\u00e9nyeinek megfelel\u0151en alak\u00edtja.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-827332-identifier\">USP kiemel\u00e9se<\/h3><p class=\"theme-wp-block gb-responsive-688777-identifier\">Az A+ Tartalommal a Unique Selling Pointokat is hangs\u00falyozhatja, teh\u00e1t azokat a pontokat, amelyek a term\u00e9ket egyediv\u00e9 teszik. Ha a term\u00e9ke elt\u00e9r a versenyt\u00e1rsak\u00e9t\u00f3l, ezt \u00e9rdemes vil\u00e1gosan megmutatni, mivel ez lehet a d\u00f6nt\u0151 t\u00e9nyez\u0151, ami\u00e9rt egy v\u00e1s\u00e1rl\u00f3 \u00d6nn\u00e9l v\u00e1s\u00e1rol, nem pedig egy versenyt\u00e1rsn\u00e1l.<\/p><div class=\"wp-block-image gb-responsive-147276-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel.png\"><img decoding=\"async\" width=\"1076\" height=\"704\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel.png\" alt=\"Amazon A+ Tartalom USP kiemel\u00e9se P\u00e9lda\" class=\"wp-image-1076\" style=\"width:844px\" title=\"Amazon A+ Tartalom USP kiemel\u00e9se P\u00e9lda\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel-407x266.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel-768x502.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel-844x552.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel.png 1076w\" sizes=\"(max-width: 1076px) 100vw, 1076px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-939384-identifier\">Ebben a p\u00e9ld\u00e1ban a keresked\u0151 az Amazon A+ Tartalm\u00e1val egy\u00e9rtelm\u0171en megmutatja, hogy a feh\u00e9rjepor veg\u00e1n, magas min\u0151s\u00e9g\u0171 \u00f6sszetev\u0151kb\u0151l \u00e1ll, \u00e9s min\u0151s\u00e9gi \u00edg\u00e9retet tesz. Ezekkel a pontokkal elk\u00fcl\u00f6n\u00edti mag\u00e1t m\u00e1s feh\u00e9rjeporokt\u00f3l, amelyek \u00e1llati anyagokb\u00f3l k\u00e9sz\u00fclnek vagy nem min\u0151s\u00e9giak. Itt is a h\u00e1rom pont els\u0151 pillant\u00e1sra l\u00e1that\u00f3, \u00edgy k\u00f6zvetlen\u00fcl felh\u00edvj\u00e1k a v\u00e1s\u00e1rl\u00f3 figyelm\u00e9t, \u00e9s befoly\u00e1solhatj\u00e1k a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9s\u00e9t. Azonban az Amazon r\u00e9szletes oldal\u00e1nak A+ tartalma nagyon sok sz\u00f6vegb\u0151l \u00e1ll. N\u00e9zze meg lentebb, hogyan lehetne ezt m\u00e9g jobban csin\u00e1lni.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-943153-identifier\">Virtu\u00e1lis v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny l\u00e9trehoz\u00e1sa<\/h3><p class=\"theme-wp-block gb-responsive-147564-identifier\">Amikor a v\u00e1s\u00e1rl\u00f3k egy boltban v\u00e1s\u00e1rolnak, teljesen m\u00e1s \u00e9lm\u00e9nyt tapasztalnak, mint a legt\u00f6bb esetben, amikor online v\u00e1s\u00e1rolnak.<\/p><p class=\"theme-wp-block gb-responsive-294676-identifier\">Kipr\u00f3b\u00e1lhatj\u00e1k a term\u00e9keket, megfoghatj\u00e1k \u00e9s minden oldalr\u00f3l megvizsg\u00e1lhatj\u00e1k \u0151ket. Emellett k\u00e9rhetnek egy elad\u00f3t, aki v\u00e1laszol a k\u00e9rd\u00e9seikre \u00e9s bemutatja nekik az alternat\u00edv\u00e1kat.<\/p><p class=\"theme-wp-block gb-responsive-152925-identifier\">Mindez hi\u00e1nyzik az Amazonon \u00e9s hasonl\u00f3 oldalakon t\u00f6rt\u00e9n\u0151 v\u00e1s\u00e1rl\u00e1skor. Ez\u00e9rt keresked\u0151k\u00e9nt \u00e9rdemes a v\u00e1s\u00e1rl\u00f3i utat a term\u00e9koldal\u00e1n a boltban szerzett \u00e9lm\u00e9nyhez a lehet\u0151 legk\u00f6zelebb hozni. Haszn\u00e1lja az Amazon A+ Tartalmat, \u00e9s mutassa be term\u00e9k\u00e9t minden r\u00e9szlet\u00e9ben. Ha t\u00e1sk\u00e1t \u00e1rul, megmutathatja az \u00f6sszes rekeszt, \u00e9s betekint\u00e9st ny\u00fajthat a t\u00e1ska belsej\u00e9be. Term\u00e9kk\u00e9pekkel, amelyek \u00f6sszehasonl\u00edt\u00f3 t\u00e1rgyakat is tartalmaznak, megmutathatja a v\u00e1s\u00e1rl\u00f3knak, hogy val\u00f3j\u00e1ban mekkora a t\u00e1ska. \u00cdgy sokan jobban fel tudj\u00e1k m\u00e9rni a val\u00f3di m\u00e9retet, mint ha csak absztrakt m\u00e9reteket olvasn\u00e1nak a term\u00e9kle\u00edr\u00e1sban. Mennyi is 58 cm val\u00f3j\u00e1ban?<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-525914-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-950943-identifier\">Az Amazonon ugyan nem \u00e1ll\u00edthat be virtu\u00e1lis boltasszisztenst, de a GYIK szekci\u00f3val legal\u00e1bb a v\u00e1s\u00e1rl\u00f3k leggyakoribb k\u00e9rd\u00e9seire v\u00e1laszolhat, \u00e9s \u00edgy p\u00e9ld\u00e1ul tan\u00e1csot adhat a funkci\u00f3kkal kapcsolatban.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-579332-identifier\">Az Amazon A+ Tartalommal lehet\u0151s\u00e9g van \u00f6sszehasonl\u00edt\u00f3 t\u00e1bl\u00e1zatot is beilleszteni a term\u00e9kadatlapra. \u00cdgy \u00f6sszehasonl\u00edthatja a list\u00e1zott term\u00e9ket m\u00e1s term\u00e9kekkel a k\u00edn\u00e1lat\u00e1b\u00f3l. Vegy\u00fck \u00fajra a t\u00e1sk\u00e1t a fenti p\u00e9ld\u00e1b\u00f3l. Lehet, hogy a t\u00e1ska egy kicsit t\u00fal kicsi a v\u00e1s\u00e1rl\u00f3nak, mert irodai t\u00e1skak\u00e9nt haszn\u00e1lj\u00e1k, \u00e9s a laptop mellett az eb\u00e9dnek \u00e9s a k\u00e1v\u00e9sb\u00f6gr\u00e9nek is helyet kell biztos\u00edtania. Ha most k\u00edn\u00e1l egy olyan t\u00e1sk\u00e1t is, amely \u00e9ppen ezeket az ig\u00e9nyeket kiel\u00e9g\u00edti, az csak egy kattint\u00e1snyira van. A v\u00e1s\u00e1rl\u00f3 a \u00f6sszehasonl\u00edt\u00f3 t\u00e1bl\u00e1zat alapj\u00e1n l\u00e1thatja, hogy \u00d6n ezt k\u00edn\u00e1lja, \u00e9s val\u00f3sz\u00edn\u0171leg r\u00e1kattint.<\/p><p class=\"theme-wp-block gb-responsive-772227-identifier\">Ezzel p\u00e1rhuzamosan a v\u00e1s\u00e1rl\u00f3k figyelm\u00e9t a saj\u00e1t term\u00e9keire ir\u00e1ny\u00edtja, nem pedig a versenyt\u00e1rsai\u00e9ra. Mert akarja vagy sem: a versenyt\u00e1rsai is csak egy kattint\u00e1snyira vannak.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-814757-identifier\">A m\u00e1rk\u00e1ja t\u00f6rt\u00e9net\u00e9nek elmes\u00e9l\u00e9se<\/h3><p class=\"theme-wp-block gb-responsive-832177-identifier\">Lehet, hogy nemcsak a term\u00e9ke k\u00fcl\u00f6nleges, hanem az eg\u00e9sz v\u00e1llalkoz\u00e1sa is? K\u00fcl\u00f6n\u00f6sen fenntarthat\u00f3 vagy t\u00e1rsadalmilag elk\u00f6telezett? Akkor mutassa be ezt az Amazon A+ Tartalm\u00e1ban, \u00e9s tegye ezt az \u00d6n Unique Selling Point-j\u00e1v\u00e1.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-596145-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tKezdje el utaz\u00e1s\u00e1t az Elad\u00f3b\u00f3l a Legjobb Elad\u00f3v\u00e1 &#8211; az SELLERLOGIC-val.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tSzerezzen be egy ingyenes pr\u00f3b\u00e1t ma, \u00e9s n\u00e9zze meg, hogyan seg\u00edthetnek a megfelel\u0151 szolg\u00e1ltat\u00e1sok abban, hogy a j\u00f3b\u00f3l a LEGJOBB legyen. Ne v\u00e1rjon. Cselekedjen most.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Kezdje most<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-615330-identifier\">Hogyan k\u00e9sz\u00edtsek A+ Tartalmat?<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-22937-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-317006-identifier\">Kattintson a Seller Centralban a navig\u00e1ci\u00f3s s\u00e1vban a Hirdet\u00e9sre, \u00e9s v\u00e1lassza ki az A+ Tartalomkezel\u0151t a leg\u00f6rd\u00fcl\u0151 men\u00fcb\u0151l.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-314258-identifier\">Most keressen egy ASIN-t a keres\u0151mez\u0151n, hogy megl\u00e9v\u0151 A+ Tartalmat m\u00f3dos\u00edtson, vagy kattintson az A+ Tartalom l\u00e9trehoz\u00e1sa gombra.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-129256-identifier\">Most elnevezheti a tartalmat, hogy k\u00e9s\u0151bb megtal\u00e1lja az Tartalomkezel\u0151ben.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-561847-identifier\">V\u00e1lassza ki a nyelvet, amelyre a tartalmat l\u00e9tre kell hozni.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-502148-identifier\">T\u00f6ltse fel a v\u00e1llalati log\u00f3j\u00e1t, \u00e9s adjon hozz\u00e1 egy term\u00e9kle\u00edr\u00e1st. Ezt a k\u00e9t pontot ki kell t\u00f6ltenie. Ezt a kis lakat jelzi a modulok jobb fels\u0151 sark\u00e1ban.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307731-identifier\">Most a \u201eModul hozz\u00e1ad\u00e1sa\u201d gombra kattintva tov\u00e1bbi szakaszokat adhat hozz\u00e1. V\u00e1lasszon egy sablont az Amazon A+ Tartalm\u00e1hoz \u2013 k\u00fcl\u00f6nleges grafikai ismeretekre nincs sz\u00fcks\u00e9g.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-670327-identifier\">T\u00f6ltse ki a modulokat tartalommal. Ha csak a modul egyes r\u00e9szeit szeretn\u00e9 haszn\u00e1lni, a bal oldalon tal\u00e1lhat\u00f3 kis x-szel elt\u00e1vol\u00edthat m\u00e1s elemeket.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-996448-identifier\">Egy eg\u00e9sz modult a megfelel\u0151 modul jobb fels\u0151 sark\u00e1ban tal\u00e1lhat\u00f3 x-szel t\u00f6r\u00f6lhet.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-246718-identifier\">Ezzel a modul\u00e1ris rendszerrel most teljesen egyedileg alak\u00edthatja ki az oldal\u00e1t.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-311536-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel.png\"><img decoding=\"async\" width=\"844\" height=\"640\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-844x640.png\" alt=\"Amazon A+ Tartalom V\u00e1llalat Bemutat\u00e1sa P\u00e9lda\" class=\"wp-image-1080\" title=\"Amazon A+ Tartalom V\u00e1llalat Bemutat\u00e1sa P\u00e9lda\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-407x308.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-768x582.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-844x640.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel.png 1020w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-135499-identifier\">Ebben a p\u00e9ld\u00e1ban m\u00e9hviasz-t\u00f6rl\u0151k ker\u00fclnek \u00e9rt\u00e9kes\u00edt\u00e9sre. A term\u00e9k ezen a ter\u00fcleten val\u00f3 megk\u00fcl\u00f6nb\u00f6ztet\u00e9se neh\u00e9z. Ez\u00e9rt \u00e9rdemes kiemelni a v\u00e1llalat egyedis\u00e9g\u00e9t. A m\u00e9hviasz-t\u00f6rl\u0151k v\u00e1s\u00e1rl\u00f3i val\u00f3sz\u00edn\u0171leg nagyon k\u00f6rnyezettudatosak, \u00e9s olyan v\u00e1llalatot szeretn\u00e9nek t\u00e1mogatni, amely a term\u00e9kek \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9n t\u00fal is elk\u00f6telezett a k\u00f6rnyezetv\u00e9delem ir\u00e1nt. \u00cdgy a v\u00e1s\u00e1rl\u00f3k ugyanazt a term\u00e9ket v\u00e1s\u00e1rolj\u00e1k, de tudj\u00e1k, hogy csak enn\u00e9l a c\u00e9gn\u00e9l j\u00e1rulnak hozz\u00e1 a k\u00f6rnyezetv\u00e9delemhez. A f\u00e9nyk\u00e9p, a kiemelt pontok \u00e9s a r\u00f6vid sz\u00f6veg nagyon szeml\u00e9letesen mes\u00e9lik el a t\u00f6rt\u00e9netet, \u00e9s k\u00f6nnyen fogyaszthat\u00f3k.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-992249-identifier\">Amazon A+ Pr\u00e9mium<\/h2><p class=\"theme-wp-block gb-responsive-783037-identifier\">Az A+ Pr\u00e9mium Tartalom neve nem igaz\u00e1n \u00edrja le j\u00f3l, hogy val\u00f3j\u00e1ban mi rejlik m\u00f6g\u00f6tte. Ez ugyanis egy tov\u00e1bbi sz\u00e1m\u00fa specifikus modul az A+ ter\u00fcleten, amelyek a klasszikus A+ modulokhoz k\u00e9pest bizonyos helyeken optimaliz\u00e1lva lettek, \u00e9s r\u00e9szben \u00faj lehet\u0151s\u00e9geket k\u00edn\u00e1lnak a tartalom megjelen\u00edt\u00e9s\u00e9re.<\/p><p class=\"theme-wp-block gb-responsive-486504-identifier\">Egy jobb n\u00e9v ez\u00e9rt A+ Advanced vagy A+ Next Gen lenne.<\/p><p class=\"theme-wp-block gb-responsive-715193-identifier\">Konkr\u00e9tan az A+ Pr\u00e9mium modulokkal lehet\u0151s\u00e9g van a tartalom &#8220;eszk\u00f6zspecifikus&#8221; megjelen\u00edt\u00e9s\u00e9re, m\u00e9gpedig k\u00fcl\u00f6n a desktop \u00e9s a mobil eszk\u00f6z\u00f6k sz\u00e1m\u00e1ra.<\/p><p class=\"theme-wp-block gb-responsive-118826-identifier\">Az eredm\u00e9nyek jobb megjelen\u00edt\u00e9st, valamint homog\u00e9nebb, k\u00f6vetkezetesebb tartalom\u00e1br\u00e1zol\u00e1st jelentenek a standard modulokhoz k\u00e9pest.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-845868-identifier\"><img decoding=\"async\" width=\"844\" height=\"692\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-844x692.jpg\" alt=\"A-Plus-Content az Amazonon vonz\u00f3 grafik\u00e1kkal \u00e9s k\u00e9pekkel vonzza az olvas\u00f3kat.\" class=\"wp-image-56175\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-407x334.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-768x630.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-844x692.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-1536x1259.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon.jpg 1952w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-374989-identifier\">A p\u00e9ld\u00e1ban 2 pr\u00e9mium A+ banner l\u00e1that\u00f3, amelyek az A+ menedzserben egym\u00e1s alatt helyezkednek el. A bannerek k\u00f6z\u00f6tt sem az asztali, sem a mobil megjelen\u00edt\u00e9sn\u00e9l nincs \u00e1tmenet. A klasszikus modulokn\u00e1l mindk\u00e9t banner egy feh\u00e9r r\u00e9szen kereszt\u00fcl lenne elv\u00e1lasztva.<\/p><p class=\"theme-wp-block gb-responsive-642322-identifier\">Az \u00faj modulok teljes potenci\u00e1lj\u00e1t azonban csak akkor lehet kihaszn\u00e1lni, ha az els\u0151 l\u00e9p\u00e9sben megk\u00e9rdezz\u00fck magunkt\u00f3l, hogy melyik tartalom lenne \u00e9rtelmesen kommunik\u00e1lva ebben a ter\u00fcleten, \u00e9s a m\u00e1sodik l\u00e9p\u00e9sben, hogy mely \u00faj modulfunkci\u00f3k teszik lehet\u0151v\u00e9 sz\u00e1momra a legjobban ennek a tartalomnak a k\u00f6zvet\u00edt\u00e9s\u00e9t. Teh\u00e1t el\u0151sz\u00f6r a &#8220;MI&#8221;-r\u0151l van sz\u00f3, \u00e9s csak ut\u00e1na a &#8220;HOGYAN&#8221;-r\u00f3l.<\/p><p class=\"theme-wp-block gb-responsive-736488-identifier\">Konkr\u00e9tan vannak \u00faj modulok, amelyek sokkal jobb \u00f6sszehasonl\u00edt\u00e1st tesznek lehet\u0151v\u00e9 k\u00fcl\u00f6nb\u00f6z\u0151 term\u00e9kmodellek k\u00f6z\u00f6tt, \u00edgy a \u00f6sszehasonl\u00edt\u00e1s \u00e9s a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9s szinte els\u0151 pillant\u00e1sra lehets\u00e9ges.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-569399-identifier\"><img decoding=\"async\" width=\"844\" height=\"372\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-844x372.jpg\" alt=\"A-Plus-Content optikai hozz\u00e1adott \u00e9rt\u00e9ket k\u00edn\u00e1l az olvas\u00f3k sz\u00e1m\u00e1ra.\" class=\"wp-image-56177\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-407x179.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-768x338.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-844x372.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-1536x677.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content.jpg 1616w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-602573-identifier\">Ezen k\u00edv\u00fcl most m\u00e1r vannak kereszt\u00e9rt\u00e9kes\u00edt\u00e9si modulok, amelyek sokkal jobban alkalmasak a term\u00e9kv\u00e1laszt\u00e9k kommunik\u00e1l\u00e1s\u00e1ra a portf\u00f3li\u00f3ban, mik\u00f6zben figyelembe veszik az \u00fcgyfelek ig\u00e9nyeit.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-306004-identifier\"><img decoding=\"async\" width=\"844\" height=\"323\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-844x323.jpg\" alt=\"Mi az A-Plus-Content? Egy eszk\u00f6z az elk\u00f6telez\u0151d\u00e9s \u00e9s az interakci\u00f3 el\u0151seg\u00edt\u00e9s\u00e9re\" class=\"wp-image-56178\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-407x156.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-768x294.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-844x323.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-1536x588.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-2048x784.jpg 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-76774-identifier\">V\u00e9g\u00fcl k\u00fcl\u00f6nb\u00f6z\u0151 diavet\u00edt\u0151 modulok teszik lehet\u0151v\u00e9 a t\u00e9m\u00e1nak sokf\u00e9le aspektus\u00e1nak k\u00f6vetkezetes \u00e9s \u00f6sszef\u00fcgg\u0151 \u00e1br\u00e1zol\u00e1s\u00e1t an\u00e9lk\u00fcl, hogy t\u00f6bb bannert kellene haszn\u00e1lni.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-510538-identifier\"><img decoding=\"async\" width=\"844\" height=\"346\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-844x346.jpg\" alt=\"A-Plus-Content: T\u00f6bb p\u00e9lda egy term\u00e9kr\u0151l v\u00e1ltozatoss\u00e1got k\u00edn\u00e1l a v\u00e1s\u00e1rl\u00f3knak.\" class=\"wp-image-56180\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-407x167.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-768x315.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-844x346.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-1536x629.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele.jpg 1609w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-351167-identifier\">Az A+ pr\u00e9mium tartalmat azonban nem lehet korl\u00e1tlanul \u00e9s \u00e1ltal\u00e1nosan aj\u00e1nlani. Els\u0151sorban egy sor modulr\u00f3l van sz\u00f3, amelyek specifikus tulajdons\u00e1gokkal rendelkeznek. F\u0151leg a desktop \u00e9s mobil form\u00e1tumok miatt a grafikai tervez\u00e9sre ford\u00edtott id\u0151 \u00e9s ezzel egy\u00fctt a k\u00f6lts\u00e9gek a standard modulokhoz k\u00e9pest magasabbak.<\/p><p class=\"theme-wp-block gb-responsive-118933-identifier\">A keresked\u0151knek teh\u00e1t ink\u00e1bb strat\u00e9giailag kellene gondolkodniuk a tartalmuk elhelyez\u00e9s\u00e9r\u0151l \u00e9s feloszt\u00e1s\u00e1r\u00f3l a k\u00e9pgal\u00e9ria \u00e9s az A+ ter\u00fclet k\u00f6z\u00f6tt, \u00e9s csak akkor kellene fontol\u00f3ra venni\u00fck az A+ pr\u00e9miumot, ha egy\u00e9rtelm\u0171 hozz\u00e1adott \u00e9rt\u00e9k v\u00e1rhat\u00f3 a marketingben, amely igazolja a magasabb beszerz\u00e9si k\u00f6lts\u00e9geket.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-549976-identifier\">Amazon A+ Content sablonok: Milyen modulok \u00e1llnak rendelkez\u00e9sre?<\/h2><p class=\"theme-wp-block gb-responsive-69273-identifier\">B\u00e1r a keresked\u0151k nagyobb szabads\u00e1got kapnak a tervez\u00e9sben az Amazon A+ tartalom haszn\u00e1lat\u00e1val \u2013 a sablonok vil\u00e1gos keretet adnak. Ez val\u00f3sz\u00edn\u0171leg sz\u00e1nd\u00e9kos, mivel sok piact\u00e9ri elad\u00f3 ugyan kiv\u00e1l\u00f3an ismeri a term\u00e9k\u00e9t, de \u00e1ltal\u00e1ban nem grafikus tervez\u0151k. \u00cdgy a keresked\u0151k sz\u00e1m\u00e1ra, hogy egy\u00e1ltal\u00e1n haszn\u00e1lhass\u00e1k az Amazon A+ tartalmat, fontosak az olyan sablonok, amelyeket a lehet\u0151 legegyszer\u0171bben lehet l\u00e9trehozni. Ezen k\u00edv\u00fcl az e-kereskedelmi \u00f3ri\u00e1s mindig is arra t\u00f6rekedett, hogy fenntartsa a bizonyos rendet \u00e9s egys\u00e9gess\u00e9get a k\u00edn\u00e1lati portf\u00f3li\u00f3ban, hogy a v\u00e1s\u00e1rl\u00f3 j\u00f3l eligibil\u00e1ljon.<\/p><p class=\"theme-wp-block gb-responsive-576110-identifier\">Ennek megfelel\u0151en a tartalom l\u00e9trehoz\u00e1sa modul\u00e1ris rendszerben m\u0171k\u00f6dik. K\u00fcl\u00f6nb\u00f6z\u0151 el\u0151re elk\u00e9sz\u00edtett modulok tetsz\u0151legesen kombin\u00e1lhat\u00f3k \u00e9s tartalommal t\u00f6lthet\u0151k fel. Az al\u00e1bbi \u00e9p\u00edt\u0151elemek \u00e1llnak rendelkez\u00e9sre.<\/p><p class=\"theme-wp-block gb-responsive-581821-identifier\"><strong>C\u00e9glog\u00f3<\/strong><\/p><p class=\"theme-wp-block gb-responsive-62257-identifier\">Ez a modul csup\u00e1n a saj\u00e1t c\u00e9glog\u00f3 elhelyez\u00e9s\u00e9nek lehet\u0151s\u00e9g\u00e9t tartalmazza.<\/p><p class=\"theme-wp-block gb-responsive-488152-identifier\"><strong>K\u00e9pfejl\u00e9c sz\u00f6veggel<\/strong><\/p><p class=\"theme-wp-block gb-responsive-33482-identifier\">Ez az egyik legegyszer\u0171bb Amazon A+ tartalom sablon. A fels\u0151 r\u00e9sz\u00e9n egy fekv\u0151 k\u00e9p tal\u00e1lhat\u00f3, alatta egy fejl\u00e9c \u00e9s azt k\u00f6vet\u0151en egy sz\u00f6veg.<\/p><p class=\"theme-wp-block gb-responsive-976288-identifier\"><strong>Standard k\u00e9p \u00e9s \u00e1tfed\u00e9s vil\u00e1gos sz\u00f6veggel<\/strong><\/p><p class=\"theme-wp-block gb-responsive-162408-identifier\">Ezzel a kiss\u00e9 f\u00e9lrevezet\u0151en elnevezett modulral szint\u00e9n egy fekv\u0151 heroshotot \u00e9rt\u00fcnk. Azonban a fekete sz\u00f6vegr\u00e9sz egy vil\u00e1gos \u00e1tfed\u00e9sben ker\u00fcl elhelyez\u00e9sre a k\u00e9pen.<\/p><p class=\"theme-wp-block gb-responsive-463081-identifier\"><strong>Standard k\u00e9p \u00e9s \u00e1tfed\u00e9s s\u00f6t\u00e9t sz\u00f6veggel<\/strong><\/p><p class=\"theme-wp-block gb-responsive-732905-identifier\">Ez a vil\u00e1gos \u00e1tfed\u00e9s\u0171 modul megfelel\u0151je. A heroshoton egy s\u00f6t\u00e9t \u00e1tfed\u00e9s tal\u00e1lhat\u00f3 feh\u00e9r felirattal.<\/p><p class=\"theme-wp-block gb-responsive-307364-identifier\"><strong>Standard egyedi k\u00e9p \u00e9s jel\u00f6l\u00e9sek<\/strong><\/p><p class=\"theme-wp-block gb-responsive-593715-identifier\">Ez a h\u00e1rom oszlopos modul az Amazon A+ tartalom sablonok k\u00f6z\u00fcl bal oldalon egy k\u00e9pb\u0151l, a k\u00f6z\u00e9ps\u0151 r\u00e9szben egy sz\u00f6vegdobozb\u00f3l \u00e9s jobbra egy kiemelt r\u00e9szb\u0151l \u00e1ll, amely itt p\u00e9ldak\u00e9nt felsorol\u00e1sos pontokkal van kit\u00f6ltve.<\/p><p class=\"theme-wp-block gb-responsive-659641-identifier\"><strong>Standard \u00f6sszehasonl\u00edt\u00f3 t\u00e1bl\u00e1zat<\/strong><\/p><p class=\"theme-wp-block gb-responsive-651393-identifier\">Ebben a klasszikus t\u00e1bl\u00e1zatban p\u00e9ld\u00e1ul a keresked\u0151 portf\u00f3li\u00f3j\u00e1b\u00f3l k\u00fcl\u00f6nb\u00f6z\u0151 term\u00e9kek \u00e1ll\u00edthat\u00f3k szembe a megfelel\u0151 r\u00e9szletes oldal cikk\u00e9vel.<\/p><p class=\"theme-wp-block gb-responsive-195986-identifier\"><strong>Standard: n\u00e9gy k\u00e9p\/sz\u00f6veg kvadr\u00e1ns<\/strong><\/p><p class=\"theme-wp-block gb-responsive-514192-identifier\">Ez a modul n\u00e9gy, n\u00e9gyzet alakban elrendezett k\u00e9pb\u0151l \u00e1ll, mellett\u00fck egy fejl\u00e9c tal\u00e1lhat\u00f3. Az egyes k\u00e9pek alatt pedig hely van a sz\u00f6veg sz\u00e1m\u00e1ra.<\/p><p class=\"theme-wp-block gb-responsive-404250-identifier\"><strong>T\u00f6bb k\u00e9p modul A<\/strong><\/p><p class=\"theme-wp-block gb-responsive-850459-identifier\">Ez az Amazon A+ tartalom sablon modul interakt\u00edv kialak\u00edt\u00e1s\u00fa. A n\u00e9gy k\u00e9phez mindegyikhez egy fejl\u00e9c \u00e9s sz\u00f6veg tartozik. Az egyik kis k\u00e9pre kattintva megjelenik a megfelel\u0151 sz\u00f6veg, valamint a k\u00e9p nagyobb v\u00e1ltozata.<\/p><p class=\"theme-wp-block gb-responsive-282359-identifier\"><strong>Standard egyedi k\u00e9p balra<\/strong><\/p><p class=\"theme-wp-block gb-responsive-803610-identifier\">Itt a k\u00e9p bal oldalon tal\u00e1lhat\u00f3, a fejl\u00e9c \u00e9s a sz\u00f6veg a bal modulr\u00e9szben van.<\/p><p class=\"theme-wp-block gb-responsive-200242-identifier\"><strong>Standard egyedi k\u00e9p jobbra<\/strong><\/p><p class=\"theme-wp-block gb-responsive-527222-identifier\">Term\u00e9szetesen l\u00e9tezik egy megfelel\u0151 modul is, amely a sz\u00f6veget a k\u00e9p jobb oldal\u00e1n integr\u00e1lja.<\/p><p class=\"theme-wp-block gb-responsive-88543-identifier\"><strong>Standard egyedi k\u00e9p \u00e9s oldals\u00e1v<\/strong><\/p><p class=\"theme-wp-block gb-responsive-162766-identifier\">Ez az Amazon A+ tartalom sablon \u00e9p\u00edt\u0151elem ism\u00e9t h\u00e1rom oszlopos kialak\u00edt\u00e1s\u00fa, \u00e9s hasonl\u00edt az \u201eEgyedi k\u00e9p \u00e9s jel\u00f6l\u00e9sek\u201d modulra. Egy k\u00e9p mellett k\u00e9t oszlop tal\u00e1lhat\u00f3 sz\u00f6veggel. A bal oszlopba egy tov\u00e1bbi k\u00e9p is hozz\u00e1adhat\u00f3.<\/p><p class=\"theme-wp-block gb-responsive-854104-identifier\"><strong>Standard: h\u00e1rom k\u00e9p \u00e9s sz\u00f6veg<\/strong><\/p><p class=\"theme-wp-block gb-responsive-226260-identifier\">Egy szint\u00e9n h\u00e1rom oszlopos kialak\u00edt\u00e1s\u00fa modul: minden k\u00e9p alatt egy sz\u00f6vegt\u00e9r tal\u00e1lhat\u00f3 fejl\u00e9cel.<\/p><p class=\"theme-wp-block gb-responsive-905254-identifier\"><strong>Standard sz\u00f6veg \/ Sz\u00f6veg a term\u00e9kle\u00edr\u00e1shoz<\/strong><\/p><p class=\"theme-wp-block gb-responsive-494818-identifier\">A lehet\u0151 legegyszer\u0171bb modulok, amelyek csup\u00e1n egy sz\u00f6vegt\u00e9rb\u0151l \u00e1llnak.<\/p><p class=\"theme-wp-block gb-responsive-17762-identifier\"><strong>Standard egyedi k\u00e9p specifik\u00e1ci\u00f3s r\u00e9szletekkel<\/strong><\/p><p class=\"theme-wp-block gb-responsive-442976-identifier\">Ezen a modulon az inform\u00e1ci\u00f3k egy h\u00e1rom oszlopos diz\u00e1jnban tal\u00e1lhat\u00f3k, amely egy k\u00e9pb\u0151l \u00e9s k\u00e9t sz\u00f6vegb\u0151l \u00e1ll\u00f3 oszlopb\u00f3l \u00e1ll.<\/p><p class=\"theme-wp-block gb-responsive-37172-identifier\"><strong>Standard: n\u00e9gy k\u00e9p \u00e9s sz\u00f6veg<\/strong><\/p><p class=\"theme-wp-block gb-responsive-191359-identifier\">N\u00e9gy k\u00e9p-sz\u00f6veg kombin\u00e1ci\u00f3 van egym\u00e1s mellett elhelyezve.<\/p><p class=\"theme-wp-block gb-responsive-318930-identifier\"><strong>M\u0171szaki standard adatok<\/strong><\/p><p class=\"theme-wp-block gb-responsive-954742-identifier\">Ez a nagyon n\u00e9pszer\u0171 modul az Amazon A+ tartalom sablonok k\u00f6z\u00fcl hasonl\u00f3an a \u00f6sszehasonl\u00edt\u00f3 t\u00e1bl\u00e1zathoz lehet\u0151v\u00e9 teszi a term\u00e9k m\u0171szaki adatainak feldolgoz\u00e1s\u00e1t.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-214817-identifier\"><img decoding=\"async\" width=\"844\" height=\"802\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices.jpg\" alt=\"K\u00e9p az \u00f6sszes modulform\u00e1tumr\u00f3l az egykori Amazon Enhanced Brand Content sablonban.\" class=\"wp-image-1683\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices-407x387.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices-768x730.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-744976-identifier\">Amazon A+ tartalom sablon l\u00e9trehoz\u00e1sa: P\u00e9lda \u00e9s legjobb gyakorlatok<\/h2><p class=\"theme-wp-block gb-responsive-330694-identifier\">Az Amazon m\u00e1r <a href=\"https:\/\/aplusemc.s3.amazonaws.com\/Marketing\/A%2B+Content+Manager_DE.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ebben a PDF-ben<\/a> ismertette azokat az egyes l\u00e9p\u00e9seket, amelyek sz\u00fcks\u00e9gesek vonz\u00f3 A+ tartalom l\u00e9trehoz\u00e1s\u00e1hoz. Ez\u00e9rt itt csak egy r\u00f6vid \u00e1ttekint\u00e9st szeretn\u00e9nk adni.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-422975-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-575159-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Navig\u00e1ljon a Seller Centralban az \u201eRekl\u00e1m\u201d men\u00fcpontra, majd v\u00e1lassza ki a leg\u00f6rd\u00fcl\u0151 men\u00fcb\u0151l az A+ tartalomkezel\u0151t.<\/li><li class=\"theme-wp-block gb-responsive-274853-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Most vagy egy ASIN-t kereshet, hogy a m\u00e1r megl\u00e9v\u0151 A+ tartalmat m\u00f3dos\u00edtsa, vagy r\u00e1kattinthat a \u201eHozzon l\u00e9tre A+ tartalmat\u201d gombra, ha \u00faj tartalmat szeretne l\u00e9trehozni.<\/li><li class=\"theme-wp-block gb-responsive-432501-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Adjon nevet a tartalomnak, hogy k\u00e9s\u0151bb k\u00f6nnyen megtal\u00e1lhat\u00f3 legyen.<\/li><li class=\"theme-wp-block gb-responsive-880993-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V\u00e1lassza ki azt a nyelvet, amelyre a tartalmakat l\u00e9tre kell hozni.<\/li><li class=\"theme-wp-block gb-responsive-91394-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ezut\u00e1n fel kell t\u00f6ltenie a v\u00e1llalati log\u00f3j\u00e1t, valamint ki kell t\u00f6ltenie a term\u00e9kle\u00edr\u00e1st. Mindk\u00e9t pont k\u00f6telez\u0151.<\/li><li class=\"theme-wp-block gb-responsive-884455-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A \u201eModul hozz\u00e1ad\u00e1sa\u201d seg\u00edts\u00e9g\u00e9vel most tov\u00e1bbi szakaszokat adhat hozz\u00e1 \u00e9s kombin\u00e1lhat az Amazon A+ tartalom sablonj\u00e1hoz.<\/li><li class=\"theme-wp-block gb-responsive-10206-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">N\u00e9h\u00e1ny modul a tartalmi testreszab\u00e1son t\u00fal is szerkeszthet\u0151. T\u00e1vol\u00edtsa el az esetlegesen sz\u00fcks\u00e9gtelen elemeket a kis \u201eX\u201d megnyom\u00e1s\u00e1val.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-117092-identifier\">Ezen modul\u00e1ris rendszernek k\u00f6sz\u00f6nhet\u0151en a grafikai tehets\u00e9ggel rendelkez\u0151 felhaszn\u00e1l\u00f3k is vonz\u00f3 Amazon A+ tartalom sablonokat hozhatnak l\u00e9tre. Azonban hogy a tartalom v\u00e9g\u00fcl mennyire t\u00e1mogatja a konverzi\u00f3s ar\u00e1nyt, nagym\u00e9rt\u00e9kben f\u00fcgg az inform\u00e1ci\u00f3k min\u0151s\u00e9g\u00e9t\u0151l, p\u00e9ld\u00e1ul a haszn\u00e1lt sz\u00f6vegekt\u0151l \u00e9s k\u00e9pekt\u0151l.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-279020-identifier\">Legjobb gyakorlatok: Felt\u00e9tlen\u00fcl figyelembe kell venni<\/h3><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-868-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-558879-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>TF*IDF-elemz\u00e9s<\/strong>: Az A+ tartalom az Amazon \u00e1ltal nem ker\u00fcl index\u00e1l\u00e1sra, ennek ellen\u00e9re a keresked\u0151knek \u00e9rdemes a tartalmukat TF*IDF-elemz\u00e9s seg\u00edts\u00e9g\u00e9vel ellen\u0151rizni (n\u00e9met\u00fcl r\u00e9szben WDF*IDF r\u00f6vid\u00edt\u00e9ssel is). B\u00e1r az Amazon maga nem m\u00e1solja a kieg\u00e9sz\u00edt\u0151 tartalmakat, a Google ezt megteszi. Ily m\u00f3don az A+ tartalom t\u00e1mogatja a term\u00e9k SEO-rangsorol\u00e1s\u00e1t a Google keres\u0151motorj\u00e1ban.<\/li><li class=\"theme-wp-block gb-responsive-131618-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>K\u00e9poptimaliz\u00e1l\u00e1s<\/strong>: Az Amazon n\u00e9h\u00e1ny adatot megad a haszn\u00e1lt k\u00e9pekre vonatkoz\u00f3an, p\u00e9ld\u00e1ul a felbont\u00e1sra, amelyeket felt\u00e9tlen\u00fcl be kell tartani. Ha a k\u00e9sz\u00edt\u0151 nem tartja be ezeket az el\u0151\u00edr\u00e1sokat, az torz k\u00e9pekhez vagy ak\u00e1r az \u00faj tartalom t\u00f6rl\u00e9s\u00e9hez vezethet.<\/li><li class=\"theme-wp-block gb-responsive-47100-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Bannerek \u00e9s r\u00e9szletes k\u00e9pek<\/strong>: A hagyom\u00e1nyos r\u00e9szletes oldalak tartalm\u00e1hoz k\u00e9pest az Amazon A+ tartalommal a sablon ellen\u00e9re sokkal szabadabban lehet j\u00e1tszani. Ezt a keresked\u0151k kihaszn\u00e1lhatj\u00e1k az\u00e1ltal, hogy k\u00e9peket \u00e9s sz\u00f6veget k\u00e9sz\u00edtenek kifejezetten a kieg\u00e9sz\u00edt\u0151 tartalmakhoz. Term\u00e9kadatok mutathat\u00f3k be, a v\u00e1llalati t\u00f6rt\u00e9net elmondhat\u00f3, vagy k\u00fcl\u00f6nleges funkci\u00f3k magyar\u00e1zhat\u00f3k el.<\/li><li class=\"theme-wp-block gb-responsive-447621-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Kereszt- \u00e9s upselling<\/strong>: Ezt a lehet\u0151s\u00e9get a keresked\u0151k semmik\u00e9ppen sem szabad kihagyni: Az A+ tartalom r\u00e9v\u00e9n a keresked\u0151k rendelkeznek a r\u00e9szletes oldalon megjelen\u00edtett megfelel\u0151 term\u00e9kek felett. Ily m\u00f3don a saj\u00e1t portf\u00f3li\u00f3jukat \u00e9rt\u00e9kes\u00edt\u00e9si szempontb\u00f3l vonz\u00f3an mutathatj\u00e1k be, p\u00e9ld\u00e1ul olyan term\u00e9kek kiemel\u00e9s\u00e9vel, amelyek illeszkednek a r\u00e9szletes oldalon szerepl\u0151 term\u00e9khez.<\/li><li class=\"theme-wp-block gb-responsive-98114-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Lektor\u00e1l\u00e1s<\/strong>: Az A+ tartalom \u2013 miut\u00e1n elk\u00e9sz\u00fclt \u2013 csak egy Amazon-alkalmazott \u00e1ltal szerkeszthet\u0151. Ez\u00e9rt a teljes k\u00f6r\u0171 lektor\u00e1l\u00e1s rendk\u00edv\u00fcl fontos. Ellenkez\u0151 esetben a v\u00e1s\u00e1rl\u00f3k egy ideig \u00e9lvezhetik a hib\u00e1kat, mivel a m\u00f3dos\u00edt\u00e1sok ak\u00e1r h\u00e9t napig is eltarthatnak.<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-753596-identifier\">K\u00f6vetkeztet\u00e9s: Drag &#038; Drop seg\u00edts\u00e9g\u00e9vel j\u00f3 Amazon A+ tartalom sablonokhoz<\/h2><div class=\"wp-block-image gb-responsive-987259-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"422\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices.jpeg\" alt=\"A+ Tartalom: Az Amazon a sablonokkal rendk\u00edv\u00fcl megk\u00f6nny\u00edti az \u00f6n\u00e1ll\u00f3 l\u00e9trehoz\u00e1st.\" class=\"wp-image-1651\" style=\"width:422px;height:211px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices-407x204.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices-768x384.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-267649-identifier\">Meggy\u0151z\u0151 A+ tartalom l\u00e9trehoz\u00e1sa nem rak\u00e9tatudom\u00e1ny. B\u00e1r a k\u00e9sz modulok bizonyos strukt\u00far\u00e1t adnak, ez a legt\u00f6bb keresked\u0151 sz\u00e1m\u00e1ra ink\u00e1bb megk\u00f6nnyebb\u00fcl\u00e9st jelent, mintsem korl\u00e1toz\u00e1st. Ezen modul\u00e1ris rendszer r\u00e9v\u00e9n a legk\u00f6nnyebben vonz\u00f3 tartalom hozhat\u00f3 l\u00e9tre, amely a v\u00e1s\u00e1rl\u00f3kat arra \u00f6szt\u00f6nzi, hogy val\u00f3ban megv\u00e1s\u00e1roljanak egy term\u00e9ket.<\/p><p class=\"theme-wp-block gb-responsive-570819-identifier\">Az A+ azonban nem alkalmas egy gyenge elad\u00e1s\u00fa term\u00e9k fellend\u00edt\u00e9s\u00e9re, hanem ink\u00e1bb kiv\u00e1l\u00f3 t\u00e1mogat\u00e1st ny\u00fajt azoknak a term\u00e9keknek, amelyek m\u00e1r j\u00f3l eladnak, vagy amelyek k\u00fcl\u00f6n\u00f6sen magyar\u00e1zatra szorulnak \u2013 felt\u00e9ve, hogy a min\u0151s\u00e9g megfelel\u0151. A k\u00e9peknek \u00e9s sz\u00f6vegeknek \u00e1ltal\u00e1ban kifejezetten az Amazon A+ tartalom sablonokhoz kell k\u00e9sz\u00fclni\u00fck, \u00edgy jelent\u0151s munk\u00e1t jelenthet a kieg\u00e9sz\u00edt\u0151 tartalmak l\u00e9trehoz\u00e1sa. Gondolja \u00e1t teh\u00e1t alaposan, hogy mely term\u00e9kadatlapok eset\u00e9ben \u00e9rdemes strat\u00e9giailag tov\u00e1bbi tartalmakat l\u00e9trehozni.<\/p><p class=\"theme-wp-block gb-responsive-732348-identifier has-small-font-size\">K\u00e9pforr\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9 Rawpixel.com \u2013 stock.adobe.com \/ \u00a9 Michail Petrov \u2013 stock.adobe.com \/ K\u00e9perny\u0151k\u00e9p @ Amazon \/ \u00a9 kirasolly \u2013 stock.adobe.com<a href=\"https:\/\/www.sellerlogic.com\/hu\/amazon-dynamic-repricing-tool\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Az Amazon term\u00e9kadatlapja \u00e1ltal\u00e1ban egy vil\u00e1gos fel\u00e9p\u00edt\u00e9st \u00e9s szigor\u00fa szab\u00e1lyokat k\u00f6vet. A keresked\u0151knek itt alig van tervez\u00e9si szabads\u00e1guk: a term\u00e9k c\u00edm, a bulletpointok \u00e9s a le\u00edr\u00e1s k\u00f6z\u00f6tt kev\u00e9s hely marad saj\u00e1t \u00f6tleteknek, k\u00fcl\u00f6nleges v\u00e1s\u00e1rl\u00f3i megsz\u00f3l\u00edt\u00e1soknak vagy kreat\u00edv marketingint\u00e9zked\u00e9seknek. Hogy van ig\u00e9ny ebbe az ir\u00e1nyba, azt az online platform m\u00e1r \u00e9vekkel ezel\u0151tt felismerte \u2013 \u00e9s el\u0151sz\u00f6r<\/p>\n","protected":false},"author":3,"featured_media":1467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1206],"tags":[],"class_list":["post-224937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hirdessen-az-amazonnal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon A Plus Tartalom \u2013 Haszn\u00e1lja a sablonokat okosan<\/title>\n<meta name=\"description\" content=\"Amazon A Plus Tartalom Elad\u00f3k Sz\u00e1m\u00e1ra: Ezek a Modulok 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