{"id":224940,"date":"2021-07-27T08:36:00","date_gmt":"2021-07-27T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/mi-az-amazon-attribution-hogyan-erthetjuk-meg-a-vasarloi-utat-optimalizalhatjuk-a-hirdeteseinket-es-novelhetjuk-az-ertekesiteseinket\/"},"modified":"2021-07-27T08:36:00","modified_gmt":"2021-07-27T08:36:00","slug":"mi-az-amazon-attribution-hogyan-erthetjuk-meg-a-vasarloi-utat-optimalizalhatjuk-a-hirdeteseinket-es-novelhetjuk-az-ertekesiteseinket","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/mi-az-amazon-attribution-hogyan-erthetjuk-meg-a-vasarloi-utat-optimalizalhatjuk-a-hirdeteseinket-es-novelhetjuk-az-ertekesiteseinket\/","title":{"rendered":"Mi az Amazon Attribution? Hogyan \u00e9rthetj\u00fck meg a v\u00e1s\u00e1rl\u00f3i utat, optimaliz\u00e1lhatjuk a hirdet\u00e9seinket \u00e9s n\u00f6velhetj\u00fck az \u00e9rt\u00e9kes\u00edt\u00e9seinket"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-179895-identifier\">Hirdet\u00e9st futtatni az Amazonon egy dolog, a hirdet\u00e9sb\u0151l sz\u00e1rmaz\u00f3 sikert el\u00e9rni eg\u00e9szen m\u00e1s. V\u00e9gs\u0151 soron a legjobb kamp\u00e1ny Mike Tysonnal mint h\u0151ssel nem hasznos sz\u00e1modra, ha nem rezon\u00e1l a c\u00e9lk\u00f6z\u00f6ns\u00e9geddel \u2013 p\u00e9ld\u00e1ul, mert r\u00f3zsasz\u00edn k\u00f6r\u00f6mlakkot \u00e1rulsz kis hercegn\u0151knek.<\/p><p class=\"theme-wp-block gb-responsive-13829-identifier\">Bevallom, ez a p\u00e9lda n\u00e9mileg sz\u00e9ls\u0151s\u00e9ges, de a k\u00f6z\u00f6ns\u00e9gc\u00e9lzott hirdet\u00e9sek relevanci\u00e1ja vitathatatlan. Itt l\u00e9p be a k\u00e9pbe az Amazon Attribution mint piact\u00e9ri elad\u00f3 sz\u00e1m\u00e1ra. Ezzel a programmal m\u00e1r egy ideje lehet\u0151s\u00e9ged van fontos betekint\u00e9seket nyerni a hirdet\u00e9si kamp\u00e1nyaid hat\u00e9konys\u00e1g\u00e1r\u00f3l. N\u00e9zz\u00fck meg k\u00f6zelebbr\u0151l ezt a szolg\u00e1ltat\u00e1st.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-222620-identifier\">Mi az <strong>Amazon Attribution?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-324567-identifier\">Az Amazon Attribution program az <a href=\"#[pref-link id=1496 pref-lang=hu]\">Amazon Advertising<\/a> (m\u00e1s n\u00e9ven Amazon AMS) r\u00e9sze, \u00e9s betekint\u00e9st ny\u00fajt az Amazonon k\u00edv\u00fcl futtatott hirdet\u00e9si er\u0151fesz\u00edt\u00e9seid hat\u00e9konys\u00e1g\u00e1ba. Ez mag\u00e1ban foglalhat p\u00e9ld\u00e1ul e-mail kamp\u00e1nyokat, k\u00f6z\u00f6ss\u00e9gi m\u00e9dia hirdet\u00e9seket vagy Google Ads-t.<\/p><p class=\"theme-wp-block gb-responsive-223590-identifier\">Ez az elemz\u0151eszk\u00f6z els\u0151sorban arr\u00f3l sz\u00f3l, hogy meghat\u00e1rozza, mekkora r\u00e9szesed\u00e9se van a nem Amazon csatorn\u00e1kon fut\u00f3 hirdet\u00e9seidnek egy term\u00e9k \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9ben, \u00e9s \u00f6sszehasonl\u00edtsa egym\u00e1ssal a k\u00fcl\u00f6nb\u00f6z\u0151 hirdet\u00e9si platformokat, hirdet\u00e9seket \u00e9s form\u00e1tumokat.<\/p><p class=\"theme-wp-block gb-responsive-452509-identifier\">K\u00f6zben a bejegyz\u00e9sek, blogok \u00e9s egy\u00e9b organikus marketingakci\u00f3k siker\u00e9t is nyomon k\u00f6vetheted az \u00e9rt\u00e9kes\u00edt\u00e9seidhez.<\/p><p class=\"theme-wp-block gb-responsive-861664-identifier\">Az Amazon Attribution h\u00e1rom strat\u00e9giai pill\u00e9ren alapul.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-575219-identifier\">Pill\u00e9r #1: \u00c9rt\u00e9kel\u00e9s<\/h3><p class=\"theme-wp-block gb-responsive-444923-identifier\">Ha sikeresen szeretn\u00e9l hirdetni az Amazonon k\u00edv\u00fcl, elemezned kell, hogy ezeknek a hirdet\u00e9si tev\u00e9kenys\u00e9geknek milyen hat\u00e1sa van. Ez az els\u0151 pill\u00e9r al\u00e1 tartozik.<\/p><p class=\"theme-wp-block gb-responsive-818858-identifier\">Az Amazon Attribution megmutatja, hogy a Facebook Ads, Google Ads stb. val\u00f3j\u00e1ban mit hoznak sz\u00e1modra. Ez lehet\u0151v\u00e9 teszi, hogy l\u00e1sd, mely hirdet\u00e9si form\u00e1kra reag\u00e1lnak a v\u00e1s\u00e1rl\u00f3id, \u00e9s mely platformokon akt\u00edvak. Lehet, hogy a Facebook Ads hatalmas sikert hoz m\u00e1s online kiskeresked\u0151knek, de a te specifikus c\u00e9lk\u00f6z\u00f6ns\u00e9ged egy\u00e1ltal\u00e1n nem reag\u00e1l r\u00e1juk, vagy csak minim\u00e1lisan, mert ink\u00e1bb a TikTokot haszn\u00e1lj\u00e1k. Tov\u00e1bbra is p\u00e9nzt fektetni ebbe a hirdet\u00e9si platformba nem lenne gazdas\u00e1gos.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-51184-identifier\">Pill\u00e9r #2: Optimaliz\u00e1l\u00e1s<\/h3><p class=\"theme-wp-block gb-responsive-316946-identifier\">Most, hogy tudod, mely csatorn\u00e1k \u00e9s form\u00e1tumok rezon\u00e1lnak a c\u00e9lk\u00f6z\u00f6ns\u00e9geddel, itt az ideje az optimaliz\u00e1l\u00e1snak \u2013 az Amazon Attribution m\u00e1sodik pill\u00e9r\u00e9nek.<\/p><p class=\"theme-wp-block gb-responsive-705081-identifier\">Az ig\u00e9ny szerinti hirdet\u00e9si elemz\u00e9sek seg\u00edts\u00e9g\u00e9vel a kamp\u00e1nyok m\u00e9g a fut\u00e1suk alatt is optimaliz\u00e1lhat\u00f3k. Ez jelent\u0151sen n\u00f6velheti a hat\u00e1st \u00e9s a hat\u00e9konys\u00e1got.<\/p><p class=\"theme-wp-block gb-responsive-551326-identifier\">Ez a l\u00e9p\u00e9s els\u0151sorban arr\u00f3l sz\u00f3l, hogy a online kamp\u00e1nyokat a k\u00f6z\u00f6ns\u00e9ghez c\u00e9lozd. Az Amazon Attribution modell sokoldal\u00fa elemz\u00e9sei seg\u00edtenek ebben.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-174863-identifier\">Pill\u00e9r #3: Tervez\u00e9s<\/h3><p class=\"theme-wp-block gb-responsive-505181-identifier\">A harmadik pill\u00e9r lehet\u0151v\u00e9 teszi, hogy megtervezd a j\u00f6v\u0151beli marketingint\u00e9zked\u00e9seidet. Az Amazon Attribution seg\u00edts\u00e9g\u00e9vel megtudhatod, hogy a c\u00e9lk\u00f6z\u00f6ns\u00e9ged \u00e9s strat\u00e9gi\u00e1id k\u00f6z\u00fcl melyek biztos\u00edtj\u00e1k a maxim\u00e1lis megt\u00e9r\u00fcl\u00e9st (ROI). Ezenk\u00edv\u00fcl a k\u00fcl\u00f6nb\u00f6z\u0151 c\u00e9loldalak lehet\u0151v\u00e9 teszik, hogy sokf\u00e9le inform\u00e1ci\u00f3t nyerj a v\u00e1s\u00e1rl\u00f3idr\u00f3l \u00e9s v\u00e1s\u00e1rl\u00e1si szok\u00e1saikr\u00f3l. Ez betekint\u00e9st ny\u00fajt abba is, hogy mely form\u00e1tumok rezon\u00e1lnak a legjobban a c\u00e9lk\u00f6z\u00f6ns\u00e9geddel.<\/p><p class=\"theme-wp-block gb-responsive-481085-identifier\">Az Amazon Attribution Konzolon kereszt\u00fcl let\u00f6lthet\u0151k olyan jelent\u00e9sek is, amelyek inform\u00e1ci\u00f3kat tartalmaznak az Amazon konverzi\u00f3kr\u00f3l. A konverzi\u00f3k k\u00f6z\u00e9 tartozik p\u00e9ld\u00e1ul a term\u00e9kadatlap megtekint\u00e9se (m\u00e1s n\u00e9ven r\u00e9szletes oldal megtekint\u00e9sek, vagy DPV), a term\u00e9kek bev\u00e1s\u00e1rl\u00f3kos\u00e1rba helyez\u00e9se \u00e9s a befejezett v\u00e1s\u00e1rl\u00e1sok.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-960520-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-39549-identifier\">Az Amazon Attribution nem ny\u00fajt inform\u00e1ci\u00f3t arr\u00f3l, hogy a m\u00e1s platformokon k\u00f6zz\u00e9tett bejegyz\u00e9sek mennyire teljes\u00edtenek, hanem arr\u00f3l, hogy hogyan befoly\u00e1solj\u00e1k a v\u00e1s\u00e1rl\u00f3id v\u00e1s\u00e1rl\u00e1si magatart\u00e1s\u00e1t az\u00e1ltal, hogy r\u00e1kattintanak a hirdet\u00e9seidre \u00e9s eljutnak a term\u00e9koldalaidra vagy m\u00e1rkaboltjaidba. Ha \u00e9rdekelnek a l\u00e1jkok \u00e9s interakci\u00f3k a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban, akkor \u00e9rdemes egy megfelel\u0151 k\u00f6z\u00f6ss\u00e9gi m\u00e9dia eszk\u00f6zt beszerezni. Ezenk\u00edv\u00fcl a betekint\u00e9sek a v\u00e1s\u00e1rl\u00f3k mozg\u00e1saira \u00e9s a forgalomra korl\u00e1toz\u00f3dnak az Amazonon k\u00edv\u00fcl.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-701247-identifier\">Ki haszn\u00e1lhatja az Amazon Attribution-t?<\/h3><p class=\"theme-wp-block gb-responsive-254620-identifier\">N\u00e9metorsz\u00e1gban minden professzion\u00e1lis elad\u00f3, aki regisztr\u00e1lta a m\u00e1rk\u00e1j\u00e1t az Amazon Brand Registry-ben, jelenleg haszn\u00e1lhatja az eszk\u00f6zt. Az \u00fcgyn\u00f6ks\u00e9gek szint\u00e9n hozz\u00e1f\u00e9rhetnek ehhez a szolg\u00e1ltat\u00e1shoz. A programhoz val\u00f3 hozz\u00e1f\u00e9r\u00e9shez haszn\u00e1lhatja az \u00f6nkiszolg\u00e1l\u00f3 konzolt vagy egy speci\u00e1lis eszk\u00f6zt az Amazon Attribution sz\u00e1m\u00e1ra, amely csatlakozik az Amazon Advertising API-hoz.<\/p><p class=\"theme-wp-block gb-responsive-472868-identifier\">Azonban a konzol nem \u00e9rhet\u0151 el minden piact\u00e9ren. Haszn\u00e1lhat\u00f3 Eur\u00f3p\u00e1ban (kiv\u00e9ve Hollandi\u00e1t \u00e9s Sv\u00e9dorsz\u00e1got), valamint az Egyes\u00fclt \u00c1llamokban \u00e9s a kanadai piactereken.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-569169-identifier\">Mennyibe ker\u00fcl az Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-301731-identifier\">Az elemz\u0151eszk\u00f6z jelenleg ingyenesen el\u00e9rhet\u0151. Az \u00e9rdekl\u0151d\u0151 elad\u00f3k az Amazon Attribution-h\u00f6z az \u00f6nkiszolg\u00e1l\u00f3 konzolon vagy az Amazon Ads partnereken kereszt\u00fcl f\u00e9rhetnek hozz\u00e1. Egy\u00e9bk\u00e9nt az Amazon Attribution linket az \u00f6nkiszolg\u00e1l\u00f3 konzolhoz e-mailben kapja meg a regisztr\u00e1ci\u00f3 ut\u00e1n.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-376674-identifier\">Hogyan m\u0171k\u00f6dik az Amazon Attribution?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-840114-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg\" alt=\"Mi az Amazon Attribution? \u00cdgy \u00e9rti meg v\u00e1s\u00e1rl\u00f3i \u00fatj\u00e1t.\" class=\"wp-image-56104\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-956181-identifier\">Az Amazon Attribution c\u00edmk\u00e9k seg\u00edts\u00e9g\u00e9vel nyomon k\u00f6veti azokat a v\u00e1s\u00e1rl\u00f3i viselked\u00e9seket, akik r\u00e1kattintottak a hirdet\u00e9s\u00e9re a piact\u00e9ren k\u00edv\u00fcl. Ezt a c\u00edmk\u00e9t hozz\u00e1 kell adnia a hirdet\u00e9se c\u00e9l URL-j\u00e9hez. Most az Amazon k\u00e9pes a viselked\u00e9st egy adott hirdet\u00e9shez kapcsolni. Egy\u00e9bk\u00e9nt az Amazon Attribution azt is nyomon k\u00f6veti, hogy hogyan viselkednek azok a v\u00e1s\u00e1rl\u00f3k, akik nem v\u00e1s\u00e1rolj\u00e1k meg a term\u00e9keit. Ez lehet\u0151v\u00e9 teszi, hogy pontosan meg\u00e9rtse, hogy a v\u00e1s\u00e1rl\u00f3i \u00fat mely pontj\u00e1n esnek ki a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3k, \u00e9s dolgozhasson ezeken a gyenges\u00e9geken.<\/p><p class=\"theme-wp-block gb-responsive-267507-identifier\">Alapvet\u0151en az Amazon Attribution elve hasonl\u00f3 a Google Analytics \u00e1ltal haszn\u00e1lt UTM param\u00e9terekhez a nyomon k\u00f6vet\u00e9shez.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-748916-identifier\">Milyen KPI-kat m\u00e9rhet az Amazon Attribution seg\u00edts\u00e9g\u00e9vel?<\/h3><p class=\"theme-wp-block gb-responsive-827163-identifier\">Ha az Amazon Attribution-t szeretn\u00e9 haszn\u00e1lni, akkor konkr\u00e9t KPI-kat k\u00f6vet. Ezek a mutat\u00f3k megmondj\u00e1k, hogy egy adott hirdet\u00e9s, platform, k\u00f6z\u00f6ns\u00e9g stb. hogyan teljes\u00edt. Ezek k\u00f6z\u00e9 tartozik p\u00e9ld\u00e1ul, \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181238-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-336678-identifier\">\u2026 a megjelen\u00edt\u00e9sek, amelyek megmondj\u00e1k, h\u00e1ny felhaszn\u00e1l\u00f3 l\u00e1tta a hirdet\u00e9st.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-229276-identifier\">\u2026 a kattint\u00e1si ar\u00e1ny, amely megmutatja, hogy egy adott hirdet\u00e9s h\u00e1ny kattint\u00e1st gener\u00e1lt \u00f6sszesen.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12409-identifier\">\u2026 a lapmegtekint\u00e9sek vagy DPV, amelyeket egy attrib\u00faci\u00f3s c\u00edmk\u00e9hez lehet kapcsolni.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-435103-identifier\">\u2026 a kos\u00e1rba helyez\u00e9sek (ATC) sz\u00e1m\u00e1t, amely megmutatja, h\u00e1nyszor adt\u00e1k hozz\u00e1 a term\u00e9ket a bev\u00e1s\u00e1rl\u00f3kos\u00e1rhoz.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-53350-identifier\">\u2026 a hirdet\u00e9si int\u00e9zked\u00e9sb\u0151l sz\u00e1rmaz\u00f3 v\u00e1s\u00e1rl\u00e1sok sz\u00e1m\u00e1t.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-952864-identifier\">\u2026 a teljes bev\u00e9telt, amelyet egy hirdet\u00e9s gener\u00e1lt a n\u00e9pszer\u0171s\u00edtett term\u00e9k elad\u00e1sai r\u00e9v\u00e9n.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-140304-identifier\">Hogyan hozhatok l\u00e9tre c\u00edmk\u00e9ket az Amazon Attribution-ben?<\/h3><p class=\"theme-wp-block gb-responsive-184976-identifier\">Miut\u00e1n bejelentkezett az Amazon Attribution Konzolba, a felhaszn\u00e1l\u00f3knak l\u00e9tre kell hozniuk egy mapp\u00e1t, ahol a kamp\u00e1nyok t\u00e1rolva lesznek. Ezut\u00e1n a felhaszn\u00e1l\u00f3k hozz\u00e1adhatj\u00e1k azokat a term\u00e9keket (vagy ASIN-j\u00fcket), amelyeket hirdetni \u00e9s nyomon k\u00f6vetni kell.<\/p><p class=\"theme-wp-block gb-responsive-50535-identifier\">Az eszk\u00f6z ezut\u00e1n l\u00e9trehozza azokat az URL c\u00edmk\u00e9ket, amelyeket meg kell adnia a c\u00e9l URL-lel egy\u00fctt az Amazonon k\u00edv\u00fcli hirdet\u00e9sekben, hogy a v\u00e1s\u00e1rl\u00f3kat megfelel\u0151en nyomon k\u00f6vethesse. Azonban a c\u00edmk\u00e9ket csak akkor haszn\u00e1lja, ha a link k\u00f6zvetlen\u00fcl a megfelel\u0151 term\u00e9k r\u00e9szletes oldal\u00e1ra vezet.<\/p><p class=\"theme-wp-block gb-responsive-235214-identifier\">Miel\u0151tt elkezden\u00e9, azonban \u00e9rdemes megfontolnia, hogy pontosan mit szeretne nyomon k\u00f6vetni az Amazon Attribution seg\u00edts\u00e9g\u00e9vel. Minden Facebook-hirdet\u00e9snek ugyanazt a c\u00edmk\u00e9t kellene haszn\u00e1lnia, \u00e9s minden Google-hirdet\u00e9snek egy m\u00e1sikat? Akkor j\u00f3l \u00f6ssze tudja hasonl\u00edtani ezt a k\u00e9t platformot egym\u00e1ssal. Azonban lehet, hogy az egyes hirdet\u00e9si form\u00e1tumokat k\u00fcl\u00f6n is elemezni szeretn\u00e9, hogy l\u00e1ssa, hogyan hatnak a c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00e9re. Ebben az esetben k\u00fcl\u00f6nb\u00f6z\u0151 c\u00edmk\u00e9ket kell haszn\u00e1lnia a megfelel\u0151 hirdet\u00e9sekhez.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-859846-identifier\">Mit hoz az Amazon Attribution-hoz val\u00f3 hozz\u00e1f\u00e9r\u00e9s?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-283824-identifier\"><img decoding=\"async\" width=\"844\" height=\"563\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg\" alt=\"M\u00e9g ha az elad\u00f3knak t\u00f6bb m\u00e1rk\u00e1juk is van, az Amazon Attribution haszn\u00e1lhat\u00f3. A b\u00e9ta f\u00e1zis most m\u00e1r szint\u00e9n befejez\u0151d\u00f6tt.\" class=\"wp-image-56107\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-768x512.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-864412-identifier\">Az online \u00f3ri\u00e1s azt \u00e1ll\u00edtja, hogy ez az eszk\u00f6z n\u00f6velni fogja az elad\u00e1sait \u00e9s maximaliz\u00e1lja a megt\u00e9r\u00fcl\u00e9st. A <a href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/introducing-amazon-attribution?ref_=a20m_us_p_attr_prmrntr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Premier Nutrition<\/a> \u00e1ltal k\u00e9sz\u00edtett esettanulm\u00e1nyban m\u00e9g 96%-os elad\u00e1sn\u00f6veked\u00e9st jelentenek az el\u0151z\u0151 negyed\u00e9vhez k\u00e9pest, \u00e9s 322%-os n\u00f6veked\u00e9st az el\u0151z\u0151 \u00e9vhez k\u00e9pest az Amazon Attribution haszn\u00e1lat\u00e1val.<\/p><p class=\"theme-wp-block gb-responsive-260659-identifier\">Azt, hogy megtripl\u00e1zz\u00e1k-e az elad\u00e1saikat, m\u00e1s k\u00e9rd\u00e9s. Azonban t\u00e9ny, hogy a tov\u00e1bbi adatok lehet\u0151v\u00e9 kell, hogy tegy\u00e9k a pontos k\u00f6vetkeztet\u00e9sek levon\u00e1s\u00e1t. \u00cdgy megtudhatja, mi vonzza a v\u00e1s\u00e1rl\u00f3it, vagy mi tartja vissza \u0151ket a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9s meghozatal\u00e1t\u00f3l. E tud\u00e1s birtok\u00e1ban kihaszn\u00e1lhatja er\u0151ss\u00e9geit \u00e9s foglalkozhat gyenges\u00e9geivel. Mindkett\u0151 magasabb elad\u00e1si sz\u00e1mokhoz vezet.<\/p><p class=\"theme-wp-block gb-responsive-137113-identifier\">Egy sz\u00e9p mell\u00e9khat\u00e1s, hogy az Amazon Attribution adatai alapj\u00e1n optimaliz\u00e1lt kamp\u00e1nyai k\u00f6zvetve jobb organikus rangsorol\u00e1shoz vezetnek. Min\u00e9l t\u00f6bb v\u00e1s\u00e1rl\u00f3 l\u00e1togat el \u00e9s konvert\u00e1l a term\u00e9koldalain, ann\u00e1l jobban \u00e9rt\u00e9keli az <a href=\"#[pref-link id=3020 pref-lang=hu]\">Amazon algoritmus<\/a> a teljes\u00edtm\u00e9ny\u00e9t, \u00e9s ennek megfelel\u0151en magasabbra rangsorol.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-837359-identifier\">Legjobb gyakorlatok: N\u00f6velje a bev\u00e9telt az Amazon Attribution seg\u00edts\u00e9g\u00e9vel<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293690-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-627552-identifier\"><strong>\u00c9rtsd meg az eszk\u00f6zt:<\/strong> Alapvet\u0151en nem tudsz semmit elrontani. Teh\u00e1t b\u00e1tran kezdj el egy durva rendszerrel, hogy meg\u00e9rtsd az eszk\u00f6zt, p\u00e9ld\u00e1ul egy c\u00edmk\u00e9vel hirdet\u00e9si platformonk\u00e9nt, \u00e9s k\u00eds\u00e9rletezz az eredm\u00e9nyekkel.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375353-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-311596-identifier\"><strong>Haszn\u00e1lj k\u00fcl\u00f6nb\u00f6z\u0151 c\u00edmk\u00e9ket hirdet\u00e9senk\u00e9nt:<\/strong> Miut\u00e1n jobban megismerkedt\u00e9l a rendszerrel, \u00e1tt\u00e9rhetsz arra, hogy hirdet\u00e9senk\u00e9nt k\u00fcl\u00f6nb\u00f6z\u0151 c\u00edmk\u00e9ket haszn\u00e1lj. \u00cdgy r\u00e9szletesebb betekint\u00e9seket gy\u0171jthetsz.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-457775-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553601-identifier\"><strong>Fektess be \u00e9s optimaliz\u00e1lj:<\/strong> Most megtudhatod, hogy az Amazonon k\u00edv\u00fcli hirdet\u00e9si int\u00e9zked\u00e9seid k\u00f6z\u00fcl melyek teljes\u00edtenek j\u00f3l, \u00e9s melyek nem felelnek meg az elv\u00e1r\u00e1soknak. Fektess be t\u00f6bb k\u00f6lts\u00e9gvet\u00e9st a sikeres kamp\u00e1nyokba, \u00e9s optimaliz\u00e1ld a gyeng\u00e9bbeket.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18900-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-207764-identifier\"><strong>Haszn\u00e1lj A\/B teszteket<\/strong> az Amazon Attribution-nal kombin\u00e1lva: \u00cdgy megtudhatod, hogy a kis v\u00e1ltoztat\u00e1sok \u2013 p\u00e9ld\u00e1ul a hirdet\u00e9s sz\u00f6veg\u00e9ben vagy diz\u00e1jnj\u00e1ban \u2013 milyen hat\u00e1ssal vannak.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959879-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-541955-identifier\"><strong>Optimaliz\u00e1ld a tartalmadat:<\/strong> Lehet, hogy a hirdet\u00e9seid nem teljes\u00edtenek rosszul, de ha egy DPV-t ritk\u00e1n k\u00f6vet ATC vagy ak\u00e1r v\u00e1s\u00e1rl\u00e1s, akkor vagy a hirdet\u00e9sed a c\u00e9l URL-re nem el\u00e9g relev\u00e1ns, vagy a term\u00e9k r\u00e9szletes oldalad, bele\u00e9rtve az <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ tartalmat<\/a>, figyelmet ig\u00e9nyel.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-638883-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-278001-identifier\"><strong>Haszn\u00e1lj retargetinget:<\/strong> L\u00e1tod, hogy a hirdet\u00e9s m\u0171k\u00f6dik, \u00e9s a term\u00e9koldalad szorgalmasan termel ATC-ket, de a v\u00e1s\u00e1rl\u00e1sok messze elmaradnak a v\u00e1rtt\u00f3l? Akkor \u00e9rdemes lehet \u00fajra megc\u00e9lozni ezeket a v\u00e1s\u00e1rl\u00f3kat, hogy meggy\u0151zd \u0151ket a v\u00e1s\u00e1rl\u00e1sr\u00f3l. <a href=\"#[pref-link id=17595 pref-lang=hu]\">Az Amazon erre is k\u00edn\u00e1l megold\u00e1st retargetinggel<\/a>.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-681733-identifier\">K\u00f6vetkeztet\u00e9s<\/h2><p class=\"theme-wp-block gb-responsive-558706-identifier\">Az Amazon Attribution seg\u00edts\u00e9g\u00e9vel az online \u00f3ri\u00e1s l\u00e9trehozott egy m\u00f3dot az elad\u00f3k sz\u00e1m\u00e1ra, hogy nyomon k\u00f6vethess\u00e9k a piact\u00e9ren k\u00edv\u00fcli hirdet\u00e9si kamp\u00e1nyok hat\u00e1sait. Az automatikusan gener\u00e1lt c\u00edmk\u00e9k hozz\u00e1ad\u00f3dnak a hirdet\u00e9sben haszn\u00e1lt c\u00e9l URL-hez, lehet\u0151v\u00e9 t\u00e9ve a program sz\u00e1m\u00e1ra, hogy nyomon k\u00f6vesse a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3k cselekedeteit.<\/p><p class=\"theme-wp-block gb-responsive-972161-identifier\">Ha hirdetsz az Amazonon k\u00edv\u00fcl, az Amazon Attribution elengedhetetlen. \u00cdgy biztos\u00edthatod, hogy a hirdet\u00e9sed el\u00e9rje a c\u00e9lk\u00f6z\u00f6ns\u00e9gedet. \u00c9p\u00edthetsz a legjobban teljes\u00edt\u0151 kamp\u00e1nyokra, \u00e9s megsz\u00fcntetheted a gyenges\u00e9geket. Ehhez nyerj betekint\u00e9st a c\u00e9lk\u00f6z\u00f6ns\u00e9ged viselked\u00e9s\u00e9b\u0151l. Melyik ponton cs\u00f6kken a konverzi\u00f3 a v\u00e1s\u00e1rl\u00f3i \u00faton? Ez sokat elmond a lehet\u0151s\u00e9geidr\u0151l az optimaliz\u00e1l\u00e1sra. Hossz\u00fa t\u00e1von t\u00f6bb bev\u00e9telt \u00e9rhetsz el, \u00e9s n\u00f6velheted az online kamp\u00e1nyaid ROI-j\u00e1t.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78884-identifier\">Gyakran Ism\u00e9telt K\u00e9rd\u00e9sek<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726218334929\"><strong class=\"schema-faq-question\"><strong>Mi az Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Az Amazon Attribution egy analitikai eszk\u00f6z, amely lehet\u0151v\u00e9 teszi a piact\u00e9ri elad\u00f3k sz\u00e1m\u00e1ra, hogy nyomon k\u00f6vethess\u00e9k hirdet\u00e9si er\u0151fesz\u00edt\u00e9seiket az Amazonon k\u00edv\u00fcli platformokon. Ily m\u00f3don olyan KPI-k, mint a megjelen\u00edt\u00e9sek \u00e9s a hirdet\u00e9s kattint\u00e1si ar\u00e1nya, vagy a hirdet\u00e9shez rendelt v\u00e1s\u00e1rl\u00e1sok m\u00e9rhet\u0151k.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218352276\"><strong class=\"schema-faq-question\"><strong>Mik az ADS az Amazonon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Az &#8220;ADS&#8221; \u00e1ltal\u00e1ban az &#8220;Amazon Advertising&#8221; vagy az &#8220;Amazon Advertising Services&#8221; r\u00f6vid\u00edt\u00e9se. Az Amazon hirdet\u00e9si platformja lehet\u0151v\u00e9 teszi a hirdet\u0151k sz\u00e1m\u00e1ra, hogy n\u00e9pszer\u0171s\u00edts\u00e9k term\u00e9keiket \u00e9s m\u00e1rk\u00e1ikat az Amazon weboldal\u00e1n a l\u00e1that\u00f3s\u00e1g n\u00f6vel\u00e9se, a v\u00e1s\u00e1rl\u00f3k c\u00e9lz\u00e1sa \u00e9s az elad\u00e1sok n\u00f6vel\u00e9se \u00e9rdek\u00e9ben. K\u00fcl\u00f6nb\u00f6z\u0151 t\u00edpus\u00fa hirdet\u00e9sek futtathat\u00f3k az Amazon Advertisingon, bele\u00e9rtve a Szponzor\u00e1lt Term\u00e9keket, Szponzor\u00e1lt M\u00e1rk\u00e1kat \u00e9s Szponzor\u00e1lt Megjelen\u00edt\u00e9si Hirdet\u00e9seket. Ezek a hirdet\u00e9sek az Amazon weboldal\u00e1nak k\u00fcl\u00f6nb\u00f6z\u0151 oldalain jelennek meg, de az Amazonnak vannak olyan szolg\u00e1ltat\u00e1sai is, amelyek lehet\u0151v\u00e9 teszik a hirdet\u00e9st k\u00fcls\u0151 weboldalakon \u00e9s platformokon.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218372245\"><strong class=\"schema-faq-question\"><strong>Mennyibe ker\u00fcl az Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Jelenleg az Amazon Attribution Console-hoz val\u00f3 hozz\u00e1f\u00e9r\u00e9s ingyenes.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218385640\"><strong class=\"schema-faq-question\"><strong>Kicsoda haszn\u00e1lhatja az Amazon Attributiont?<\/strong><\/strong> <p class=\"schema-faq-answer\">N\u00e9metorsz\u00e1gban minden professzion\u00e1lis elad\u00f3, aki regisztr\u00e1lta a m\u00e1rk\u00e1j\u00e1t az Amazon Brand Registry-ben, haszn\u00e1lhatja az eszk\u00f6zt. \u00dcgyn\u00f6ks\u00e9gek \u00e9s harmadik f\u00e9l szolg\u00e1ltat\u00f3k szint\u00e9n hozz\u00e1f\u00e9rhetnek, \u00e9s p\u00e9ld\u00e1ul nyomon k\u00f6vethetik \u00fcgyfeleik Amazon hirdet\u00e9seit.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218403228\"><strong class=\"schema-faq-question\"><strong>Hogyan m\u0171k\u00f6dik az Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">A program \u00fagynevezett c\u00edmk\u00e9ket hoz l\u00e9tre minden hirdetni k\u00edv\u00e1nt term\u00e9khez, amelyeket azt\u00e1n hozz\u00e1f\u0171znek a hirdet\u00e9s c\u00e9l URL-j\u00e9hez. Ez lehet\u0151v\u00e9 teszi a megjelen\u00edt\u00e9sek, kattint\u00e1sok, term\u00e9koldal megtekint\u00e9sek, v\u00e1s\u00e1rl\u00e1sok stb. nyomon k\u00f6vet\u00e9s\u00e9t.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-982877-identifier has-small-font-size\">K\u00e9pj\u00f3v\u00e1\u00edr\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9 Sutthiphong \u2013 stock.adobe.com \/ \u00a9 Junsei \u2013 stock.adobe.com \/ \u00a9 Jelena \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Hirdet\u00e9st futtatni az Amazonon egy dolog, a hirdet\u00e9sb\u0151l sz\u00e1rmaz\u00f3 sikert el\u00e9rni eg\u00e9szen m\u00e1s. V\u00e9gs\u0151 soron a legjobb kamp\u00e1ny Mike Tysonnal mint h\u0151ssel nem hasznos sz\u00e1modra, ha nem rezon\u00e1l a c\u00e9lk\u00f6z\u00f6ns\u00e9geddel \u2013 p\u00e9ld\u00e1ul, mert r\u00f3zsasz\u00edn k\u00f6r\u00f6mlakkot \u00e1rulsz kis hercegn\u0151knek. Bevallom, ez a p\u00e9lda n\u00e9mileg sz\u00e9ls\u0151s\u00e9ges, de a k\u00f6z\u00f6ns\u00e9gc\u00e9lzott hirdet\u00e9sek relevanci\u00e1ja vitathatatlan. Itt l\u00e9p be a k\u00e9pbe<\/p>\n","protected":false},"author":5,"featured_media":56098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1206],"tags":[],"class_list":["post-224940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hirdessen-az-amazonnal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mi az Amazon Attribution? (A legjobb gyakorlatokat is bele\u00e9rtve)<\/title>\n<meta name=\"description\" content=\"Az Amazon Attribution seg\u00edts\u00e9g\u00e9vel lehets\u00e9ges a hirdet\u00e9si kamp\u00e1nyok nyomon k\u00f6vet\u00e9se az Amazonon k\u00edv\u00fcl. Ez lehet\u0151v\u00e9 teszi az elad\u00f3k sz\u00e1m\u00e1ra, hogy optimaliz\u00e1lj\u00e1k a megt\u00e9r\u00fcl\u00e9s\u00fcket.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/mi-az-amazon-attribution-hogyan-erthetjuk-meg-a-vasarloi-utat-optimalizalhatjuk-a-hirdeteseinket-es-novelhetjuk-az-ertekesiteseinket\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mi az Amazon Attribution? 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Az Amazon hirdet\u00e9si platformja lehet\u0151v\u00e9 teszi a hirdet\u0151k sz\u00e1m\u00e1ra, hogy n\u00e9pszer\u0171s\u00edts\u00e9k term\u00e9keiket \u00e9s m\u00e1rk\u00e1ikat az Amazon weboldal\u00e1n, hogy n\u00f6velj\u00e9k a l\u00e1that\u00f3s\u00e1got, c\u00e9lozz\u00e1k meg a v\u00e1s\u00e1rl\u00f3kat \u00e9s n\u00f6velj\u00e9k az elad\u00e1sokat. Az Amazon Advertising keret\u00e9ben k\u00fcl\u00f6nb\u00f6z\u0151 t\u00edpus\u00fa hirdet\u00e9sek futtathat\u00f3k, bele\u00e9rtve a Szponzor\u00e1lt Term\u00e9keket, Szponzor\u00e1lt M\u00e1rk\u00e1kat \u00e9s Szponzor\u00e1lt Megjelen\u00edt\u00e9si Hirdet\u00e9seket. Ezek a hirdet\u00e9sek az Amazon weboldal\u00e1nak k\u00fcl\u00f6nb\u00f6z\u0151 oldalain jelennek meg, de az Amazon olyan szolg\u00e1ltat\u00e1sokat is k\u00edn\u00e1l, amelyek lehet\u0151v\u00e9 teszik a hirdet\u00e9st k\u00fcls\u0151 weboldalakon \u00e9s platformokon.","inLanguage":"hu-HU"},"inLanguage":"hu-HU"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/mi-az-amazon-attribution-hogyan-erthetjuk-meg-a-vasarloi-utat-optimalizalhatjuk-a-hirdeteseinket-es-novelhetjuk-az-ertekesiteseinket\/#faq-question-1726218372245","position":3,"url":"https:\/\/www.sellerlogic.com\/hu\/blog\/mi-az-amazon-attribution-hogyan-erthetjuk-meg-a-vasarloi-utat-optimalizalhatjuk-a-hirdeteseinket-es-novelhetjuk-az-ertekesiteseinket\/#faq-question-1726218372245","name":"Mennyibe ker\u00fcl az Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Jelenleg az Amazon Attribution Konzolhoz val\u00f3 hozz\u00e1f\u00e9r\u00e9s ingyenes.","inLanguage":"hu-HU"},"inLanguage":"hu-HU"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/mi-az-amazon-attribution-hogyan-erthetjuk-meg-a-vasarloi-utat-optimalizalhatjuk-a-hirdeteseinket-es-novelhetjuk-az-ertekesiteseinket\/#faq-question-1726218385640","position":4,"url":"https:\/\/www.sellerlogic.com\/hu\/blog\/mi-az-amazon-attribution-hogyan-erthetjuk-meg-a-vasarloi-utat-optimalizalhatjuk-a-hirdeteseinket-es-novelhetjuk-az-ertekesiteseinket\/#faq-question-1726218385640","name":"Kicsoda haszn\u00e1lhatja az Amazon Attributiont?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"N\u00e9metorsz\u00e1gban minden professzion\u00e1lis elad\u00f3, aki regisztr\u00e1lta a m\u00e1rk\u00e1j\u00e1t az Amazon Brand Registry-ben, haszn\u00e1lhatja az eszk\u00f6zt. \u00dcgyn\u00f6ks\u00e9gek \u00e9s harmadik f\u00e9l szolg\u00e1ltat\u00f3k szint\u00e9n hozz\u00e1f\u00e9rhetnek, \u00e9s p\u00e9ld\u00e1ul nyomon k\u00f6vethetik \u00fcgyfeleik Amazon hirdet\u00e9seit.","inLanguage":"hu-HU"},"inLanguage":"hu-HU"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/mi-az-amazon-attribution-hogyan-erthetjuk-meg-a-vasarloi-utat-optimalizalhatjuk-a-hirdeteseinket-es-novelhetjuk-az-ertekesiteseinket\/#faq-question-1726218403228","position":5,"url":"https:\/\/www.sellerlogic.com\/hu\/blog\/mi-az-amazon-attribution-hogyan-erthetjuk-meg-a-vasarloi-utat-optimalizalhatjuk-a-hirdeteseinket-es-novelhetjuk-az-ertekesiteseinket\/#faq-question-1726218403228","name":"Hogyan m\u0171k\u00f6dik az Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A program \u00fagynevezett c\u00edmk\u00e9ket hoz l\u00e9tre minden hirdetni k\u00edv\u00e1nt term\u00e9khez, amelyeket azt\u00e1n hozz\u00e1f\u0171znek a hirdet\u00e9s c\u00e9l URL-j\u00e9hez. Ez lehet\u0151v\u00e9 teszi a megjelen\u00edt\u00e9sek, kattint\u00e1sok, term\u00e9koldal megtekint\u00e9sek, v\u00e1s\u00e1rl\u00e1sok stb. nyomon k\u00f6vet\u00e9s\u00e9t.","inLanguage":"hu-HU"},"inLanguage":"hu-HU"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/posts\/224940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/comments?post=224940"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/posts\/224940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/media\/56098"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/media?parent=224940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/categories?post=224940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/tags?post=224940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}