{"id":224952,"date":"2021-05-18T10:15:00","date_gmt":"2021-05-18T10:15:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-markaregistracio-a-markaregistracio-magyarazata-lepesrol-lepesre-utmutatoval\/"},"modified":"2021-05-18T10:15:00","modified_gmt":"2021-05-18T10:15:00","slug":"amazon-markaregistracio-a-markaregistracio-magyarazata-lepesrol-lepesre-utmutatoval","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-markaregistracio-a-markaregistracio-magyarazata-lepesrol-lepesre-utmutatoval\/","title":{"rendered":"Amazon M\u00e1rkaregistr\u00e1ci\u00f3: A M\u00e1rkaregistr\u00e1ci\u00f3 Magyar\u00e1zata \u2013 L\u00e9p\u00e9sr\u0151l L\u00e9p\u00e9sre \u00datmutat\u00f3val"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-978875-identifier\">Az Amazon m\u00e1rkaregistr\u00e1ci\u00f3, m\u00e1s n\u00e9ven Brand Registry, lehet\u0151v\u00e9 teszi a keresked\u0151k sz\u00e1m\u00e1ra, hogy hivatalosan bejegyezz\u00e9k m\u00e1rk\u00e1ikat az Amazonon. Ennek k\u00fcl\u00f6nb\u00f6z\u0151 el\u0151nyei vannak, amelyeket a piact\u00e9ri elad\u00f3knak nem szabad figyelmen k\u00edv\u00fcl hagyniuk. Az e-kereskedelmi \u00f3ri\u00e1s szerint a m\u00e1rkaregistr\u00e1ci\u00f3 r\u00e9v\u00e9n m\u00e1r milli\u00f3sz\u00e1mra siker\u00fclt blokkolni a csal\u00e1rd aj\u00e1nlatokat. A regisztr\u00e1lt v\u00e1llalatok \u00e1tlagosan 99%-kal kevesebb gyan\u00fas jogs\u00e9rt\u00e9st tapasztaltak.<\/p><p class=\"theme-wp-block gb-responsive-603329-identifier\">Ez mind a v\u00e1s\u00e1rl\u00f3k, mind a kereskedelmi platform sz\u00e1m\u00e1ra el\u0151ny\u00f6kkel j\u00e1r. De a keresked\u0151k is profit\u00e1lnak az Amazon Brand Registry-b\u0151l. Term\u00e9szetesen az elad\u00f3k a v\u00e9delem \u00e9s az online piact\u00e9r lehet\u0151s\u00e9gei n\u00e9lk\u00fcl is \u00e9rt\u00e9kes\u00edthetnek. Azonban ezzel bizonyos kock\u00e1zatot v\u00e1llalnak, \u00e9s lemondanak sok hirdet\u00e9si lehet\u0151s\u00e9gr\u0151l, amelyek jelenleg csak vagy f\u0151k\u00e9nt a bejegyzett m\u00e1rk\u00e1k tulajdonosai sz\u00e1m\u00e1ra el\u00e9rhet\u0151k az Amazon m\u00e1rkaregistr\u00e1ci\u00f3 keret\u00e9ben. Megmagyar\u00e1zzuk, mi\u00e9rt olyan fontos a Brand Registry, milyen el\u0151ny\u00f6kre sz\u00e1m\u00edthat, \u00e9s adunk egy l\u00e9p\u00e9sr\u0151l l\u00e9p\u00e9sre \u00fatmutat\u00f3t, hogyan lehet sikeresen bejegyezni a m\u00e1rk\u00e1j\u00e1t.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-486048-identifier\">Az Amazon m\u00e1rkaregistr\u00e1ci\u00f3 el\u0151nyei<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-934294-identifier\">#1 Form\u00e1lja meg a term\u00e9koldalt \u00e9s \u0151rizze meg a m\u00e1rkak\u00e9p\u00e9t<\/h3><p class=\"theme-wp-block gb-responsive-964556-identifier\">Ez az \u00d6n m\u00e1rk\u00e1ja, \u00e9s \u00edgy \u00d6nnek kell rendelkeznie a term\u00e9koldalak \u00e9s a m\u00e1rkak\u00e9p felett. Ha az Amazonon bejegyzi a m\u00e1rk\u00e1j\u00e1t, nemcsak saj\u00e1t mag\u00e1nak alak\u00edthatja a term\u00e9kek r\u00e9szletes oldalait, hanem ezeket kezelheti is. Teh\u00e1t teljes m\u00e9rt\u00e9kben \u00d6n, mint m\u00e1rkatulajdonos d\u00f6nt arr\u00f3l, hogyan szeretn\u00e9 bemutatni a m\u00e1rk\u00e1j\u00e1t.<\/p><p class=\"theme-wp-block gb-responsive-120896-identifier\">Az Amazon m\u00e1rkaregistr\u00e1ci\u00f3 tov\u00e1bbi el\u0151ny\u00f6ket is k\u00edn\u00e1l: Harmadik felek m\u00e1r nem tudj\u00e1k m\u00f3dos\u00edtani vagy testre szabni a term\u00e9koldalait. \u00cdgy teljes m\u00e9rt\u00e9kben \u00d6n ir\u00e1ny\u00edt, \u00e9s biztos\u00edthatja, hogy a term\u00e9koldal k\u00e9pviselje a v\u00e1llalkoz\u00e1sa \u00e9rdekeit \u00e9s optim\u00e1lisan mutassa be a term\u00e9ket.<\/p><p class=\"theme-wp-block gb-responsive-466590-identifier\">Ha bejegyzi a m\u00e1rk\u00e1j\u00e1t, az Amazon lehet\u0151v\u00e9 teszi, hogy k\u00fcl\u00f6nb\u00f6z\u0151 m\u00e9di\u00e1kat, p\u00e9ld\u00e1ul vide\u00f3kat haszn\u00e1ljon a term\u00e9koldal\u00e1n. Ezeket a lehet\u0151s\u00e9geket optim\u00e1lisan kihaszn\u00e1lhatja a m\u00e1rk\u00e1z\u00e1sra, \u00e9s m\u00e9g jobban le\u00edrhatja \u00e9s bemutathatja a term\u00e9ket. Ezzel egy\u00e9bk\u00e9nt egyszer\u0171en n\u00f6velheti a konverzi\u00f3s ar\u00e1ny\u00e1t.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-544102-identifier\">#2 V\u00e9dje meg term\u00e9klist\u00e1it a csal\u00e1sokt\u00f3l \u00e9s a hijackingt\u0151l.<\/h3><p class=\"theme-wp-block gb-responsive-432757-identifier\">V\u00e9dje meg list\u00e1it az Amazon m\u00e1rkaregistr\u00e1ci\u00f3 haszn\u00e1lat\u00e1val, ahelyett, hogy k\u00e9s\u0151bb f\u00e1rads\u00e1gos kommunik\u00e1ci\u00f3val oldan\u00e1 meg a hijacking eset\u00e9t a Seller Supporttal. Mert a szellemi tulajdonjogok megs\u00e9rt\u00e9se (p\u00e9ld\u00e1ul hamis\u00edtv\u00e1nyok) k\u00f6nnyebben azonos\u00edthat\u00f3 \u00e9s nyomon k\u00f6vethet\u0151. \u00cdgy megakad\u00e1lyozza, hogy a versenyt\u00e1rsak \u00e9s csal\u00f3k hijackelj\u00e9k vagy szabot\u00e1lj\u00e1k list\u00e1it, p\u00e9ld\u00e1ul sz\u00e1nd\u00e9kosan megv\u00e1ltoztatva a tartalmat.<\/p><p class=\"theme-wp-block gb-responsive-335035-identifier\">A bejegyzett m\u00e1rk\u00e1k v\u00e9delme \u00e9rdek\u00e9ben az online \u00f3ri\u00e1s bevezette a \u201eProject Zero\u201d-t. Ez azt jelenti az \u00d6n sz\u00e1m\u00e1ra: Min\u00e9l t\u00f6bb adatot szolg\u00e1ltat az Amazon m\u00e1rkaregistr\u00e1ci\u00f3 keret\u00e9ben, ann\u00e1l intelligensebb\u00e9 v\u00e1lik az algoritmus. Az e-kereskedelmi \u00f3ri\u00e1s csapata folyamatosan dolgozik a fejleszt\u00e9seken, \u00edgy automatikusan \u00e9szlelve:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-150576-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847721-identifier\">List\u00e1k, amelyek nem tartoznak az \u00d6n m\u00e1rk\u00e1j\u00e1hoz, de haszn\u00e1lj\u00e1k a log\u00f3it stb.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-620349-identifier\">Log\u00f3k, amelyek olyan term\u00e9kekre vannak nyomtatva, amelyek nem tartoznak az \u00d6n m\u00e1rk\u00e1j\u00e1hoz.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-473941-identifier\">Elad\u00f3knak, akik \u00e1ll\u00edt\u00f3lagos term\u00e9keket k\u00fcldenek az \u00d6n m\u00e1rk\u00e1j\u00e1b\u00f3l olyan orsz\u00e1gokb\u00f3l, ahol \u00d6n egy\u00e1ltal\u00e1n nem gy\u00e1rt.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-273775-identifier\"><strong>J\u00f3 tudni: <\/strong>Az Amazon m\u00e1rkaregistr\u00e1ci\u00f3s IP Accelerator r\u00e9v\u00e9n lehet\u0151s\u00e9ge van arra, hogy m\u00e1r a hivatalos m\u00e1rkaregistr\u00e1ci\u00f3 el\u0151tt kapcsolatba l\u00e9pjen szakk\u00e9pzett jogi \u00e9s szabadalmi \u00fcgyv\u00e9di irod\u00e1kkal.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-853876-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-70627-identifier\"><strong>Am\u00fagy<\/strong>: A bejegyzett Amazon m\u00e1rk\u00e1k r\u00e9szt vehetnek a Transparency programban. Ebben az esetben a m\u00e1rkaterm\u00e9kek hiteless\u00e9g\u00e9t egyedi k\u00f3dok alapj\u00e1n ellen\u0151rzik, ami tov\u00e1bbi v\u00e9delmet ny\u00fajt a hamis\u00edtv\u00e1nyok ellen.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-99678-identifier\">#3 Push n\u00f6velje az elad\u00e1sait.<\/h3><p class=\"theme-wp-block gb-responsive-479096-identifier\">Ha az Amazonon bejegyzi a m\u00e1rk\u00e1j\u00e1t, az a v\u00e1s\u00e1rl\u00e1si sz\u00e1mait is befoly\u00e1solja. Aki egyszer m\u00e1r \u00e1ldozata volt a hamis list\u00e1knak, tudja, mennyire hossz\u00fa t\u00e1von befoly\u00e1solhatja ez a teljes\u00edtm\u00e9nyt. Mert a v\u00e1s\u00e1rl\u00f3i bizalom elveszik, \u00e9s id\u0151be telik, am\u00edg ezt \u00fajra fel\u00e9p\u00edti.<\/p><p class=\"theme-wp-block gb-responsive-183311-identifier\">A m\u00e1rk\u00e1ja v\u00e9delme az ilyen t\u00e1mad\u00e1sokkal szemben \u00e9s a sok hirdet\u00e9si lehet\u0151s\u00e9g, amely az Amazon m\u00e1rkaregistr\u00e1ci\u00f3 keret\u00e9ben rendelkez\u00e9s\u00e9re \u00e1ll, hossz\u00fa t\u00e1von pozit\u00edv hat\u00e1ssal van az elad\u00e1si sz\u00e1maira.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-485280-identifier\">#4 Ingyenes hozz\u00e1f\u00e9r\u00e9st kap hasznos Amazon-eszk\u00f6z\u00f6kh\u00f6z.<\/h3><p class=\"theme-wp-block gb-responsive-557949-identifier\">Ha n\u00f6velni szeretn\u00e9 az elad\u00e1si sz\u00e1mait, akkor min\u00e9l pontosabb ismeretekkel kell rendelkeznie a v\u00e1s\u00e1rl\u00f3i viselked\u00e9sr\u0151l. De nem olyan egyszer\u0171 hozz\u00e1jutni ezekhez az adatokhoz. Szerencs\u00e9re azok az elad\u00f3k, akik bejelentkeztek az Amazon m\u00e1rkaregistr\u00e1ci\u00f3ba N\u00e9metorsz\u00e1gban, a \u201eM\u00e1rkaanal\u00edzis\u201d keret\u00e9ben \u00e1tfog\u00f3 adatokat tekinthetnek meg az Amazon v\u00e1s\u00e1rl\u00f3inak keres\u00e9si \u00e9s v\u00e1s\u00e1rl\u00e1si szok\u00e1sair\u00f3l. \u00cdgy p\u00e9ld\u00e1ul a v\u00e1s\u00e1rl\u00f3k \u00e1ltal haszn\u00e1lt keres\u00e9si kifejez\u00e9seket felhaszn\u00e1lhatja az Amazon PPC kamp\u00e1nyaihoz.<\/p><p class=\"theme-wp-block gb-responsive-72074-identifier\">Sokoldal\u00fa elemz\u0151funkci\u00f3k seg\u00edtenek \u00d6nnek az Amazon m\u00e1rkaregistr\u00e1ci\u00f3 keret\u00e9ben a m\u00e1rk\u00e1ja kezel\u00e9s\u00e9ben \u00e9s teljes\u00edtm\u00e9ny\u00e9nek \u00e9rt\u00e9kel\u00e9s\u00e9ben. Ezenk\u00edv\u00fcl e szoftver seg\u00edts\u00e9g\u00e9vel gyorsabban kider\u00edtheti, hogy valaki vissza\u00e9l-e a m\u00e1rk\u00e1j\u00e1val:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-439954-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-961958-identifier\">Keres\u00e9s a list\u00e1k k\u00f6z\u00f6tt, amelyek haszn\u00e1lj\u00e1k a m\u00e1rka k\u00e9peit \u00e9s tartalm\u00e1t.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-133721-identifier\">Keres\u00e9s az ASIN-ek \u00e9s jogellenesen l\u00e9trehozott list\u00e1k k\u00f6z\u00f6tt.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-4733-identifier\">Jelentse be a jogs\u00e9rt\u00e9seket egyszer\u0171en \u00e9s gyorsan az Amazonnak.<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-139797-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tKezdje el utaz\u00e1s\u00e1t az Elad\u00f3b\u00f3l a Legjobb Elad\u00f3v\u00e1 &#8211; az SELLERLOGIC-val.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tSzerezzen be egy ingyenes pr\u00f3b\u00e1t ma, \u00e9s n\u00e9zze meg, hogyan seg\u00edthetnek a megfelel\u0151 szolg\u00e1ltat\u00e1sok abban, hogy a j\u00f3b\u00f3l a LEGJOBB legyen. Ne v\u00e1rjon. Cselekedjen most.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Kezdje most<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-334050-identifier\">#5 Haszn\u00e1lja ki a tov\u00e1bbi hirdet\u00e9si lehet\u0151s\u00e9geket az Amazonon.<\/h3><p class=\"theme-wp-block gb-responsive-787683-identifier\">Azok a keresked\u0151k, akik az Amazonon bejegyzik a m\u00e1rk\u00e1jukat, emellett n\u00e9h\u00e1ny hirdet\u00e9si lehet\u0151s\u00e9get is kapnak, amelyek m\u00e1sok sz\u00e1m\u00e1ra nem el\u00e9rhet\u0151k. Nemcsak a Sponsored Brands keret\u00e9ben helyezheti el a m\u00e1rk\u00e1j\u00e1t a szerves keres\u00e9si eredm\u00e9nyek felett, hanem saj\u00e1t kis ter\u00fcletet is l\u00e9trehozhat az Amazon univerzumban: az <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/mi-az-amazon-brand-store-hogyan-hozhat-letre-sajat-amazon-boltjat\/\">Amazon Brand Store<\/a>-t. Ezenk\u00edv\u00fcl jobb term\u00e9koldalakat is kialak\u00edthat, mivel most m\u00e1r haszn\u00e1lhatja az A+ tartalmat.<\/p><p class=\"theme-wp-block gb-responsive-935286-identifier\">Ha t\u00f6bbet szeretne megtudni az Amazon hirdet\u00e9sekr\u0151l, n\u00e9zze meg a blogbejegyz\u00e9s\u00fcnket err\u0151l: <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/hirdessen-az-amazonon-2025-ben-minden-amit-tudnia-kell\/\">Hogyan emelje ki term\u00e9keit<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-593457-identifier\">#6 Szerezzen t\u00f6bb \u00e9rt\u00e9kel\u00e9st.<\/h3><p class=\"theme-wp-block gb-responsive-915414-identifier\">Ha egy \u00faj list\u00e1t szeretne n\u00e9pszer\u0171s\u00edteni, az egyik legnehezebb feladat val\u00f3sz\u00edn\u0171leg a v\u00e1s\u00e1rl\u00f3i v\u00e9lem\u00e9nyek gener\u00e1l\u00e1sa. A j\u00f3 h\u00edr: Ha bejegyzi a m\u00e1rk\u00e1j\u00e1t az Amazon m\u00e1rkaregistr\u00e1ci\u00f3ba, hozz\u00e1f\u00e9r\u00e9st kap az Amazon Vine-hoz.<\/p><p class=\"theme-wp-block gb-responsive-799503-identifier\">Ez a szolg\u00e1ltat\u00e1s lehet\u0151v\u00e9 teszi, hogy term\u00e9keit hiteles\u00edtett v\u00e1s\u00e1rl\u00f3knak k\u00fcldje el, akik tesztelik \u00e9s \u00e9rt\u00e9kelik azokat. De vigy\u00e1zat! Ne feledje, hogy ezek az \u00e9rt\u00e9kel\u00e9sek brut\u00e1lisan \u0151szint\u00e9k lehetnek, \u00e9s nem felt\u00e9tlen\u00fcl csak a term\u00e9ke pozit\u00edv oldalait emelik ki. Itt m\u00e9g t\u00f6bb tippet tal\u00e1l arr\u00f3l, hogyan gy\u0171jthet v\u00e9lem\u00e9nyeket \u2013 \u00e9s mit \u00e9rdemes ink\u00e1bb elker\u00fclni: <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/6-vegso-tipp-az-amazonon-torteno-tobb-ertekeles-generalasahoz\/\">6 v\u00e9gs\u0151 tipp a t\u00f6bb \u00e9rt\u00e9kel\u00e9s\u00e9rt<\/a>.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-731834-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de.jpeg\" alt=\"M\u00e1rkaregistr\u00e1ci\u00f3 Amazon DE\" class=\"wp-image-10130\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-767772-identifier\">L\u00e9p\u00e9sr\u0151l l\u00e9p\u00e9sre: \u00cdgy regisztr\u00e1lja m\u00e1rk\u00e1j\u00e1t az Amazon m\u00e1rkaregistr\u00e1ci\u00f3ban<\/h2><p class=\"theme-wp-block gb-responsive-632540-identifier\">A legjobb el\u0151re: Az Amazon m\u00e1rk\u00e1j\u00e1nak regisztr\u00e1l\u00e1sa ingyenes. Ez az eszk\u00f6z teh\u00e1t a piact\u00e9ri elad\u00f3k sz\u00e1m\u00e1ra elengedhetetlen: sok el\u0151nyt \u00e9lvezhet an\u00e9lk\u00fcl, hogy ez\u00e9rt b\u00e1rmit is kellene fizetnie.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-453873-identifier\">1. l\u00e9p\u00e9s: Ellen\u0151rizze az Amazon m\u00e1rkaregistr\u00e1ci\u00f3 k\u00f6vetelm\u00e9nyeit.<\/h3><p class=\"theme-wp-block gb-responsive-191091-identifier\">Az online \u00f3ri\u00e1s term\u00e9szetesen ellen\u0151rizni fogja, hogy megfelel-e a krit\u00e9riumoknak a m\u00e1rk\u00e1ja Amazonra val\u00f3 bejegyz\u00e9s\u00e9hez:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979065-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-146961-identifier\">A m\u00e1rk\u00e1j\u00e1nak a nemzeti m\u00e1rkaregisterben vagy m\u00e1r bejegyzett \u00e9s akt\u00edv kell legyen, vagy legal\u00e1bb a m\u00e1rkaregistr\u00e1ci\u00f3t k\u00e9rv\u00e9nyezni kell. Ez minden olyan orsz\u00e1gra vonatkozik, ahol eladni k\u00edv\u00e1nja a m\u00e1rk\u00e1j\u00e1t.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163693-identifier\">Sz\u00f6veges (sz\u00f3v\u00e9djegy) vagy k\u00e9palap\u00fa m\u00e1rk\u00e1nak kell lennie.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-400930-identifier\">Az orsz\u00e1gra vonatkoz\u00f3 k\u00f6vetelm\u00e9nyeket teljes\u00edteni kell.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-975545-identifier\">L\u00e9teznie kell egy Amazon elad\u00f3i fi\u00f3knak.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-946486-identifier\">A m\u00e1rk\u00e1n \u00e9rt\u00e9kes\u00edtett term\u00e9keknek, bele\u00e9rtve a csomagol\u00e1st is, fel kell t\u00fcntetni\u00fck a m\u00e1rkanevet \u00e9s\/vagy a m\u00e1rkalog\u00f3t.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-762538-identifier\">2. l\u00e9p\u00e9s: Jelentkezzen be az Amazon m\u00e1rkaregistr\u00e1ci\u00f3ba.<\/h3><p class=\"theme-wp-block gb-responsive-103141-identifier\">Ha teljes\u00edti a fenti krit\u00e9riumokat, bejelentkezhet az <a href=\"https:\/\/brandregistry.amazon.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon Brand Registry-be ezen a linken<\/a>. Ehhez sz\u00fcks\u00e9ge van a Seller Central- vagy Vendor Central-hozz\u00e1f\u00e9r\u00e9s\u00e9re. K\u00e9rj\u00fck, tartsa k\u00e9szen ezeket az inform\u00e1ci\u00f3kat:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-745508-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-991778-identifier\">den Markennamen<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-660874-identifier\">die staatliche Marken-Registrierungsnummer<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-684810-identifier\">ein hochaufl\u00f6sendes Bild der Marke (bei bildbasierten Marken) und Bilder des Produkts \/ der Verpackung<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-353372-identifier\">die Produktkategorien, in denen die Marke gelistet werden soll<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-442157-identifier\">die L\u00e4nder, in denen die Markenprodukte hergestellt und vertrieben werden sollen<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-680402-identifier\">Schritt 3: Registrieren Sie Ihr Business in der Amazon-Markenregistrierung<\/h3><p class=\"theme-wp-block gb-responsive-532793-identifier\">Klicken Sie auf \u201eEine neue Marke registrieren\u201c und lassen Sie sich durch den Prozess f\u00fchren, w\u00e4hrend dem Sie die notwendigen Informationen eingeben m\u00fcssen. Je mehr Angaben Sie machen, desto besser kann das Tool Ihre Marke sp\u00e4ter sch\u00fctzen<\/p><p class=\"theme-wp-block gb-responsive-261038-identifier\">Nach \u00dcbermittlung dieser Daten wird der E-Commerce-Gigant \u00fcberpr\u00fcfen, ob Sie der Rechteinhaber der angegebenen Marke sind. Anschlie\u00dfend wird im Rahmen der Amazon Brand Registry ein Verifizierungscode an den zust\u00e4ndigen Ansprechpartner der Marke geschickt. Dieser muss wiederum zur\u00fcck an Amazon gesendet werden, um die Registrierung abzuschlie\u00dfen<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-929019-identifier\">Wer darf eine gesch\u00fctzte Marke nutzen<\/h2><p class=\"theme-wp-block gb-responsive-190695-identifier\">Nur Markeninhaber k\u00f6nnen ihre Marke im Markenregister eintragen und bei Amazon als Marke registrieren lassen. Sowohl im Registrierungsprozess als auch nach der Amazon Brand Registry k\u00f6nnen aber zus\u00e4tzliche Benutzer und Lizenznehmer hinzugef\u00fcgt werden. Diese ben\u00f6tigen ein eigenes Markenregistrierungskonto, das mit ihrem bereits existierenden Seller oder Vendor Central eingerichtet werden kann. Inhaber der Markenrechte k\u00f6nnen weitere Nutzer hinzuf\u00fcgen, indem sie sich an den Markenregistrierungs-Support wenden<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-858202-identifier\">Kosten der Amazon-Markenregistrierung<\/h2><p class=\"theme-wp-block gb-responsive-308139-identifier\">Es ist komplett kostenfrei, Ihre Marke bei Amazon zu registrieren. Allerdings kostet die Markenanmeldung beim DPMA (Deutsches Patent- und Markenamt) etwa 300 \u20ac. Darin enthalten sind drei Waren- und Dienstleistungsklassen. Jede weitere Klasse kostet zus\u00e4tzlich 100 \u20ac<\/p><p class=\"theme-wp-block gb-responsive-834374-identifier\">M\u00f6chten Sie Ihr Produkt auch in weiteren EU-L\u00e4ndern verkaufen, m\u00fcssen Sie es bei der EUIPO anmelden. Die Grundgeb\u00fchr betr\u00e4gt hier 850 \u20ac und beinhaltet nur eine Klasse<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-947128-identifier\">Muss ich die Amazon Brand Registry nutzen, um bei Amazon zu verkaufen<\/h2><p class=\"theme-wp-block gb-responsive-518970-identifier\">Nein, nat\u00fcrlich k\u00f6nnen Sie auch ohne Markenregistrierung bei Amazon verkaufen. Die Erfahrung vieler Verk\u00e4ufer zeigt jedoch, dass dies riskant ist. Denn damit entf\u00e4llt auch der Schutz Ihrer Marke durch den Onlineriesen. So k\u00f6nnen Ihre Markenprodukte leichter gef\u00e4lscht und verkauft oder Ihre Produktseite von Ihren Konkurrenten gehackt werden<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390529-identifier\">Fazit<\/h2><p class=\"theme-wp-block gb-responsive-78634-identifier\">Lohnt sich die Amazon-Markenregistrierung? Der wohl gr\u00f6\u00dfte Vorteil ist der Markenschutz. Schlie\u00dflich ist es enorm wichtig, dass Sie die Kontrolle \u00fcber Ihre Marke behalten. Ihre Brand richtig in Szene zu setzen und zu pr\u00e4sentieren, ist essentiell und pr\u00e4gt Ihr Markenimage<\/p><p class=\"theme-wp-block gb-responsive-16207-identifier\">Aber auch der zus\u00e4tzliche Advertising Content, der f\u00fcr Markeninhaber freigeschaltet wird, ist von hoher Bedeutung. Denn dadurch steigen Conversion Rates, Traffic und Sales<\/p><p class=\"theme-wp-block gb-responsive-837682-identifier\">Und zu guter Letzt: Die M\u00f6glichkeit, mutma\u00dfliche Rechtsverletzungen gegen Ihre Marke (z.B. F\u00e4lschungen) zu identifizieren, ist extrem wichtig. Durch die eingerichteten Suchfunktionen k\u00f6nnen Sie im Handumdrehen potenziell gef\u00e4lschte Listings und Produkte ausfindig machen und gegen diese Vorgehen<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-394793-identifier\">H\u00e4ufig gestellte Fragen<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726660191681\"><strong class=\"schema-faq-question\"><strong>Was ist die Amazon Brand Registry bzw. Markenregistrierung?<\/strong><\/strong> <p class=\"schema-faq-answer\">Bei der Amazon-Markenregistrierung handelt es sich um ein Amazon-eigenes Markenregister, in das Onlineh\u00e4ndler Ihre Marke eintragen k\u00f6nnen, insbesondere um sich vor Rechtsverletzungen wie F\u00e4lschungen zu sch\u00fctzen.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660199918\"><strong class=\"schema-faq-question\"><strong>Wie lange dauert die Markenregistrierung bei Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Normalerweise ist der Prozess innerhalb von zwei Wochen abgeschlossen. Der Status kann jederzeit in der Brand Registry \u00fcber das Fallprotokoll abgefragt werden.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660214450\"><strong class=\"schema-faq-question\"><strong>Was kostet die Amazon Brand Registry?<\/strong><\/strong> <p class=\"schema-faq-answer\">Die Markenregistrierung bei Amazon ist f\u00fcr H\u00e4ndler kostenlos. Lediglich die Anmeldung beim Deutschen Patent- und Markenamt kostet ca. 300 \u20ac. Bei der EUIPO, dem europ\u00e4ischen Pendant, kostet sie rund 850 \u20ac.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660234510\"><strong class=\"schema-faq-question\"><strong>Welche Produktgruppen k\u00f6nnen nicht als Amazon-Marke gesch\u00fctzt werden?<\/strong><\/strong> <p class=\"schema-faq-answer\">Folgende Produktgruppen sind nicht in der Amazon Brand Registry registrierbar:<br> &#8211;  Musik<br> &#8211;  B\u00fccher<br> &#8211;  Videos<br> &#8211;  Andere Datentr\u00e4ger<br> &#8211;  Sammlerst\u00fccke<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660279985\"><strong class=\"schema-faq-question\"><strong>Wie viel kostet es, eine Marke eintragen zu lassen?<\/strong><\/strong> <p class=\"schema-faq-answer\">Die Eintragung einer Marke in die Markenregistrierung steht allen Amazon-Verk\u00e4ufern kostenfrei zur Verf\u00fcgung.<\/p> <\/div><\/div><p class=\"theme-wp-block is-style-default gb-responsive-778636-identifier has-small-font-size\">K\u00e9pforr\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9Visual Generation \u2013 stock.adobe.com \/ \u00a9Visual Generation \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Az Amazon m\u00e1rkaregistr\u00e1ci\u00f3, m\u00e1s n\u00e9ven Brand Registry, lehet\u0151v\u00e9 teszi a keresked\u0151k sz\u00e1m\u00e1ra, hogy hivatalosan bejegyezz\u00e9k m\u00e1rk\u00e1ikat az Amazonon. Ennek k\u00fcl\u00f6nb\u00f6z\u0151 el\u0151nyei vannak, amelyeket a piact\u00e9ri elad\u00f3knak nem szabad figyelmen k\u00edv\u00fcl hagyniuk. Az e-kereskedelmi \u00f3ri\u00e1s szerint a m\u00e1rkaregistr\u00e1ci\u00f3 r\u00e9v\u00e9n m\u00e1r milli\u00f3sz\u00e1mra siker\u00fclt blokkolni a csal\u00e1rd aj\u00e1nlatokat. A regisztr\u00e1lt v\u00e1llalatok \u00e1tlagosan 99%-kal kevesebb gyan\u00fas jogs\u00e9rt\u00e9st tapasztaltak. Ez<\/p>\n","protected":false},"author":5,"featured_media":56235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1221,1227],"tags":[],"class_list":["post-224952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eladas-az-amazonon","category-tippek-es-trukkok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hogyan v\u00e9dje meg m\u00e1rk\u00e1j\u00e1t az Amazon m\u00e1rkaregistr\u00e1ci\u00f3val<\/title>\n<meta name=\"description\" content=\"Az Amazon m\u00e1rkaregistr\u00e1ci\u00f3val a m\u00e1rk\u00e1j\u00e1t nem lehet elt\u00e9r\u00edteni. Tanulja meg itt l\u00e9p\u00e9sr\u0151l l\u00e9p\u00e9sre, hogyan regisztr\u00e1lja m\u00e1rk\u00e1j\u00e1t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-markaregistracio-a-markaregistracio-magyarazata-lepesrol-lepesre-utmutatoval\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hogyan v\u00e9dje meg m\u00e1rk\u00e1j\u00e1t az Amazon m\u00e1rkaregistr\u00e1ci\u00f3val\" \/>\n<meta property=\"og:description\" content=\"Az Amazon m\u00e1rkaregistr\u00e1ci\u00f3val a m\u00e1rk\u00e1j\u00e1t nem lehet elt\u00e9r\u00edteni. 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