
{"id":224967,"date":"2021-08-24T07:47:00","date_gmt":"2021-08-24T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/igy-tunsz-ki-a-versenytarsaid-kozul-az-amazonon-a-dinamikus-arazassal\/"},"modified":"2021-08-24T07:47:00","modified_gmt":"2021-08-24T07:47:00","slug":"igy-tunsz-ki-a-versenytarsaid-kozul-az-amazonon-a-dinamikus-arazassal","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/igy-tunsz-ki-a-versenytarsaid-kozul-az-amazonon-a-dinamikus-arazassal\/","title":{"rendered":"\u00cdgy t\u0171nsz ki a versenyt\u00e1rsaid k\u00f6z\u00fcl az Amazonon a Dinamikus \u00c1raz\u00e1ssal!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-133969-identifier\">Aki professzion\u00e1lisan \u00e1rul az Amazonon, az el\u0151bb-ut\u00f3bb nem ker\u00fclheti el a t\u00e9m\u00e1t: Amazon Dinamikus \u00c1raz\u00e1s. Az \u00e1rak automatikus be\u00e1ll\u00edt\u00e1sa m\u00e1r r\u00e9g\u00f3ta elterjedt, legyen sz\u00f3 kereskedelmi \u00e1rucikkekr\u0151l vagy mag\u00e1nc\u00edmk\u00e9kr\u0151l. Az \u00fajra\u00e1raz\u00e1s a online \u00e9s m\u00e9g offline vil\u00e1g szerves r\u00e9sz\u00e9v\u00e9 v\u00e1lt. M\u00e9g a v\u00e1s\u00e1rl\u00f3k is hozz\u00e1szoktak az \u00e1rfolyam-ingadoz\u00e1sokhoz az Amazon piacterein. A \u00fajra\u00e1raz\u00e1ssal ellent\u00e9tben a Dinamikus \u00c1raz\u00e1s v\u00e1ltozata m\u00e9g nem annyira ismert. \u00c9ppen ez\u00e9rt potenci\u00e1lja van arra, hogy nyom\u00e1st gyakoroljon a versenyre.<\/p><p class=\"theme-wp-block gb-responsive-281121-identifier\">De k\u00fcl\u00f6n\u00f6sen a versenyt\u00e1rsak term\u00e9k\u00e1rai nagy szerepet j\u00e1tszanak. De olyan t\u00e9nyez\u0151k is, mint a haszonkulcs, a legv\u00e1s\u00e1rl\u00f3k\u00e9pesebb napszak vagy a k\u00edv\u00e1nt \u00e9rt\u00e9kes\u00edt\u00e9si mennyis\u00e9g, figyelembe vannak v\u00e9ve a Dinamikus \u00c1raz\u00e1s sor\u00e1n. Az Amazon Repricer sok van \u2013 mi\u00e9rt kellene a v\u00e1llalatoknak \u00e9ppen egy olyan eszk\u00f6zre t\u00e1maszkodniuk, amely dinamikus \u00e1rstrat\u00e9gi\u00e1t tesz lehet\u0151v\u00e9? Hiszen az \u00e1rakat manu\u00e1lisan is be lehet \u00e1ll\u00edtani, vagy egyszer\u0171en haszn\u00e1lhatj\u00e1k az Amazon ingyenes \u00fajra\u00e1raz\u00f3 eszk\u00f6z\u00e9t. Vagy m\u00e9gsem?<\/p><p class=\"theme-wp-block gb-responsive-606474-identifier\">Spoiler: Mert nem m\u0171k\u00f6dik, vagy ak\u00e1r \u00e1rt.<\/p><p class=\"theme-wp-block gb-responsive-125194-identifier\">Mi\u00e9rt a Dinamikus \u00c1raz\u00e1s a megold\u00e1s az Amazonon? Ezt k\u00f6z\u00f6sen fogjuk felfedezni ebben a blogbejegyz\u00e9sben.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-49921-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-114295-identifier\"><meta charset=\"utf-8\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Dinamikus \u00c1raz\u00e1s az Amazonon: Defin\u00edci\u00f3<\/strong><br>A \u201eDinamikus \u00c1raz\u00e1s\u201d alatt az Amazonon \u00e9s \u00e1ltal\u00e1ban az e-kereskedelemben az \u00e1rak szoftver \u00e1ltali be\u00e1ll\u00edt\u00e1s\u00e1t \u00e9rtj\u00fck a jelenlegi piaci helyzet alapj\u00e1n. K\u00fcl\u00f6n\u00f6sen a versenyt\u00e1rsak term\u00e9k\u00e1rai j\u00e1tszanak nagy szerepet. De olyan t\u00e9nyez\u0151k is, mint a haszonkulcs, a legv\u00e1s\u00e1rl\u00f3k\u00e9pesebb napszak vagy a k\u00edv\u00e1nt \u00e9rt\u00e9kes\u00edt\u00e9si mennyis\u00e9g, figyelembe vannak v\u00e9ve a Dinamikus \u00c1raz\u00e1s sor\u00e1n. <\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-640220-identifier\" id=\"amazon-repricing-fur-fortgeschrittene-dynamisch-in-die-buy-box\">Amazon \u00dajra\u00e1raz\u00e1s Halad\u00f3knak: Dinamikusan a Buy Box<\/h2><p class=\"theme-wp-block gb-responsive-499346-identifier\">Az \u00e1rfolyam-ingadoz\u00e1sok az Amazonon norm\u00e1lisak, a dinamikus \u00e1rak szorosabb \u00e9rtelemben azonban m\u00e9g nem mindenki fedezte fel mag\u00e1nak. Nyilv\u00e1nval\u00f3, hogy amint az elad\u00f3k egy <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-5-legjobb-es-leghasznosabb-amazon-eladoi-eszkoz-a-piacon-utmutato-2025\/\">eszk\u00f6z<\/a> seg\u00edts\u00e9g\u00e9vel kezelik az \u00e1raikat, akkor <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-14-legnagyobb-hiba-a-arazas-ujraertekeleseben\/\">\u00fajra\u00e1raz\u00e1sr\u00f3l<\/a> besz\u00e9l\u00fcnk \u2013 de a dinamikus ebben gyakran kev\u00e9s. Ehelyett merev szab\u00e1lyok hat\u00e1rozz\u00e1k meg, hogy az eszk\u00f6z mit tegyen \u00e9s milyen k\u00f6r\u00fclm\u00e9nyek k\u00f6z\u00f6tt. A \u201edinamika\u201d itt \u00e1ltal\u00e1ban csak egy ir\u00e1nyban l\u00e9tezik, m\u00e9gpedig lefel\u00e9. <\/p><p class=\"theme-wp-block gb-responsive-651056-identifier\">Ez a szab\u00e1lyalap\u00fa vagy statikus Repricer \u00e9s \u00edgy az \u00e1ltal\u00e1nos \u00fajra\u00e1raz\u00e1s h\u00edrnev\u00e9t rontotta. B\u00e1r az Amazonon egy j\u00f3 Dinamikus \u00c1raz\u00e1si strat\u00e9gia eg\u00e9szen m\u00e1sk\u00e9pp n\u00e9z ki. Mert ha mindenki csak cs\u00f6kkenti az \u00e1raikat, az sehova sem vezet, csak a haszon hat\u00e1r\u00e1ig \u2013 vagy ak\u00e1r al\u00e1. Ilyen \u00e1rharcok voltak \u00e9s m\u00e9g mindig vannak az online piactereken. De nyeres\u00e9g n\u00e9lk\u00fcl vagy ak\u00e1r m\u00ednuszban val\u00f3 \u00e9rt\u00e9kes\u00edt\u00e9s soha nem lehet opci\u00f3 egy v\u00e1llalkoz\u00e1s sz\u00e1m\u00e1ra.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-380476-identifier\" id=\"manuelle-preisgestaltung-als-losung\">Manu\u00e1lis \u00e1rk\u00e9pz\u00e9s mint megold\u00e1s?<\/h3><p class=\"theme-wp-block gb-responsive-611196-identifier\">Ugyanakkor az Amazon keresked\u0151k sz\u00e1m\u00e1ra rendk\u00edv\u00fcl fontos, hogy lehet\u0151leg min\u00e9l t\u00f6bb aj\u00e1nlatuk nyerje el a Buy Box-t, \u00e9s <a href=\"https:\/\/www.onlinehaendler-news.de\/online-handel\/praxistipps\/23737-dynamic-pricing-amazon-buy-box-erobern\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ebben a term\u00e9k \u00e1ra d\u00f6nt\u0151 szerepet j\u00e1tszik<\/a>. V\u00e9g\u00fcl is a tranzakci\u00f3k k\u00f6r\u00fclbel\u00fcl 90%-a a term\u00e9koldal jobb fels\u0151 sark\u00e1ban tal\u00e1lhat\u00f3 kis s\u00e1rga mez\u0151n kereszt\u00fcl t\u00f6rt\u00e9nik. Aki a tov\u00e1bbi elad\u00f3k list\u00e1j\u00e1ba ker\u00fcl, alig kap valamit a tort\u00e1b\u00f3l. Ezenk\u00edv\u00fcl makacsul tartja mag\u00e1t az a pletyka, hogy a Buy Box csak a legalacsonyabb aj\u00e1nlati \u00e1rral nyerhet\u0151 el \u00e9s tarthat\u00f3 meg. <\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-803715-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-23794-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Mi az a Buy Box?<\/strong><br>A Buy Box az Amazon k\u00f6z\u00e9ppontja. A Dinamikus \u00c1raz\u00e1s fontos r\u00e9sze az \u00e9rt\u00e9kes\u00edt\u00e9si strat\u00e9gi\u00e1nak, de nem az egyetlen. Olvassa el itt, mi\u00e9rt van olyan nagy jelent\u0151s\u00e9ge a bev\u00e1s\u00e1rl\u00f3kos\u00e1r mez\u0151nek, \u00e9s hogyan biztos\u00edthatja, hogy az aj\u00e1nlata elnyerje a Buy Box-t: <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/infografika-ezek-a-13-lepes-az-amazon-buy-box-nyeresegehez\/\" target=\"_blank\" rel=\"noreferrer noopener\">Minden fontos a bev\u00e1s\u00e1rl\u00f3kos\u00e1r mez\u0151r\u0151l<\/a>.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-520610-identifier\">Mi k\u00f6vetkezik teh\u00e1t? Ha a statikus Repricer csup\u00e1n \u00e1rzuhan\u00e1shoz \u00e9s negat\u00edv haszonkulcsokhoz vezet, akkor a k\u00f6vetkeztet\u00e9s az, hogy a term\u00e9k\u00e1rakat manu\u00e1lisan kell be\u00e1ll\u00edtani? Ez a megold\u00e1s kivitelezhet\u0151, ha legfeljebb \u00f6t term\u00e9kkel \u00e9s legal\u00e1bb napi 24 \u00f3r\u00e1ban dolgozik. Mert ehhez a v\u00e1llalatoknak t\u00f6bbek k\u00f6z\u00f6tt:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-368140-identifier wp-block-list\"><li class=\"theme-wp-block\">mindig figyelemmel k\u00eds\u00e9rni\u00fck kell az \u00f6sszes versenyt\u00e1rsukat,<\/li><li class=\"theme-wp-block\">ismerni\u00fck kell a napi aktu\u00e1lis <a href=\"https:\/\/www.sellerlogic.com\/hu\/resources\/wb-en-202002\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Box-metrik\u00e1ikat<\/a>, <\/li><li class=\"theme-wp-block\">figyelni az \u00e1rk\u00fcl\u00f6nbs\u00e9geket<\/li><li class=\"theme-wp-block\">\u00e9s a saj\u00e1t \u00e1raikat naponta t\u00f6bbsz\u00f6r ennek megfelel\u0151en igaz\u00edtani \u00e9s tesztelni, hogy melyik \u00e1rk\u00fcl\u00f6nbs\u00e9ggel tarthat\u00f3 meg a bev\u00e1s\u00e1rl\u00f3kos\u00e1r mez\u0151.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-549457-identifier\">Nemcsak irre\u00e1lisnak hangzik, hanem az is.<\/p><p class=\"theme-wp-block gb-responsive-453502-identifier\">A rossz h\u00edr az, hogy egy ember lehetetlen\u00fcl m\u00e9rlegelheti az \u00f6sszes t\u00e9nyez\u0151t, amelyek befoly\u00e1solj\u00e1k azokat az algoritmikus d\u00f6nt\u00e9shozatali mechanizmusokat, amelyek meghat\u00e1rozz\u00e1k az aj\u00e1nlatot a bev\u00e1s\u00e1rl\u00f3kos\u00e1r mez\u0151ben. A j\u00f3 h\u00edr az, hogy ezt senkinek sem kell megtennie, mert l\u00e9tezik intelligens Dinamikus \u00c1raz\u00e1si szoftver az e-kereskedelem sz\u00e1m\u00e1ra.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-788828-identifier\" id=\"was-machen-amazon-tools-mit-dynamic-pricing-technologie-anders\">Mit csin\u00e1lnak az Amazon-eszk\u00f6z\u00f6k a Dinamikus \u00c1raz\u00e1si technol\u00f3gi\u00e1val m\u00e1sk\u00e9pp?<\/h3><div class=\"wp-block-image gb-responsive-37583-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"317\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141124\/amazon-dynamic-pricing-algorithm-strategy.jpeg\" alt=\"\u00cdgy t\u0171nsz ki az Amazonon a Dinamikus \u00c1raz\u00e1ssal a versenyt\u00e1rsaid k\u00f6z\u00fcl!\" class=\"wp-image-12718\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141124\/amazon-dynamic-pricing-algorithm-strategy-407x153.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141124\/amazon-dynamic-pricing-algorithm-strategy-768x288.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141124\/amazon-dynamic-pricing-algorithm-strategy.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-953112-identifier\">A k\u00e9rd\u00e9s most teh\u00e1t az, hogy mi\u00e9rt seg\u00edtenek a dinamikus \u00e1rak az Amazon keresked\u0151knek nemcsak az \u00e1rharc elker\u00fcl\u00e9s\u00e9ben, hanem abban is, hogy a term\u00e9k \u00e1ra hossz\u00fa t\u00e1von emelkedjen. Igen, j\u00f3l olvastad, a term\u00e9k \u00e1rkateg\u00f3ri\u00e1ja az Amazonon a Dinamikus \u00c1raz\u00e1s r\u00e9v\u00e9n felfel\u00e9 mozdulhat el. De err\u0151l k\u00e9s\u0151bb t\u00f6bbet.<\/p><p class=\"theme-wp-block gb-responsive-472480-identifier\">El\u0151sz\u00f6r is fontos tudni, hogyan m\u0171k\u00f6dik egy intelligens, dinamikus Repricer. Folyamatosan elemzi a piaci helyzetet, \u00e9s nyomon k\u00f6veti a versenyt\u00e1rsak \u00e1rv\u00e1ltoz\u00e1sait vagy elmozdul\u00e1sait egy term\u00e9kn\u00e9l. Ezen adatmennyis\u00e9g alapj\u00e1n a felhaszn\u00e1l\u00f3 \u00e1rai m\u00f3dosulnak \u2013 \u00e9s nem ugyanazokkal a szab\u00e1lyokkal, mint ahogyan a statikus eszk\u00f6z\u00f6k teszik, hanem a piac \u00e9s a saj\u00e1t piaci r\u00e9szesed\u00e9s ig\u00e9nyeihez igazodva.<\/p><p class=\"theme-wp-block gb-responsive-806667-identifier\">Ha az Amazon a szoftvernek visszajelzi, hogy a felhaszn\u00e1l\u00f3 egy adott \u00e1rral elnyerte a Buy Box-t, akkor egy szab\u00e1lyalap\u00fa Repricer munk\u00e1ja, mint az Amazon\u00e9, befejez\u0151dik. A Dinamikus \u00c1raz\u00e1si eszk\u00f6z\u00f6k, mint a SELLERLOGIC Repricer, ezzel szemben ism\u00e9t megemelik a felhaszn\u00e1l\u00f3 term\u00e9k\u00e1r\u00e1t, am\u00edg meg nem \u00e1llap\u00edtj\u00e1k az optim\u00e1lis, teh\u00e1t a legmagasabb \u00e1rat, amellyel a Buy Box m\u00e9g megtarthat\u00f3.<\/p><p class=\"theme-wp-block gb-responsive-656802-identifier\">Mert ahogy mondtuk: nem felt\u00e9tlen\u00fcl a legolcs\u00f3bb \u00e1rverseny az, amelyik elnyeri a bev\u00e1s\u00e1rl\u00f3kos\u00e1r mez\u0151t, hanem a sz\u00e1ll\u00edt\u00e1si id\u0151, a sz\u00e1ll\u00edt\u00e1s m\u00f3dja \u00e9s sok m\u00e1s t\u00e9nyez\u0151 is nagy szerepet j\u00e1tszik. Ily m\u00f3don a <a href=\"https:\/\/www.sellerlogic.com\/hu\/amazon-dynamic-repricing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">SELLERLOGIC Repricer nemcsak a Buy Box-t szerzi meg, hanem a legmagasabb \u00e1rat is<\/a> a felhaszn\u00e1l\u00f3 sz\u00e1m\u00e1ra, ezzel egyidej\u0171leg n\u00f6velve az \u00e9rt\u00e9kes\u00edt\u00e9st \u00e9s a haszonkulcsot. <\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-842557-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-555171-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Amazon bels\u0151 \u00e1rkateg\u00f3ri\u00e1ja<br><\/strong> Egy\u00e9bk\u00e9nt: Az Amazon bels\u0151leg minden term\u00e9khez meghat\u00e1roz egy bizonyos \u00e1rkateg\u00f3ri\u00e1t, amelyen bel\u00fcl az aj\u00e1nlatok jogosultak a Buy Box elnyer\u00e9s\u00e9re. Az Amazon-Repricer-k, amelyek t\u00e1mogatj\u00e1k a Dinamikus \u00c1raz\u00e1st, lehet\u0151v\u00e9 teszik, hogy ez az \u00e1rkateg\u00f3ria felfel\u00e9 elmozduljon, \u00edgy a Buy Box egyre magasabb \u00e1rakkal tarthat\u00f3 meg.<\/span><\/p><\/blockquote><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iUmVwcmljaW5nIGxlaWNodCBnZW1hY2h0IiB3aWR0aD0iNTAwIiBoZWlnaHQ9IjI4MSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9PREFaZWI1TWVCaz9mZWF0dXJlPW9lbWJlZCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlOyB3ZWItc2hhcmUiIHJlZmVycmVycG9saWN5PSJzdHJpY3Qtb3JpZ2luLXdoZW4tY3Jvc3Mtb3JpZ2luIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-713517-identifier\" id=\"und-private-label-auf-die-richtige-strategie-kommt-es-an\">\u00c9s a mag\u00e1nc\u00edmke? A megfelel\u0151 strat\u00e9gi\u00e1n m\u00falik!<\/h2><p class=\"theme-wp-block gb-responsive-270079-identifier\">A sok eszk\u00f6z Buy Box-ra val\u00f3 \u00f6sszpontos\u00edt\u00e1sa miatt nem meglep\u0151, hogy az Amazonon a Dinamikus \u00dajra\u00e1raz\u00e1s els\u0151sorban a kereskedelmi \u00e1rucikkek elad\u00f3i k\u00f6r\u00e9ben elterjedt. Az igaz\u00e1n j\u00f3 eszk\u00f6z\u00f6k azonban m\u00e9g t\u00f6bbet tudnak, \u00e9s a bev\u00e1s\u00e1rl\u00f3kos\u00e1r mez\u0151re t\u00f6rt\u00e9n\u0151 teljesen automatikus \u00e1rbe\u00e1ll\u00edt\u00e1s mellett tov\u00e1bbi optimaliz\u00e1l\u00e1si strat\u00e9gi\u00e1kat is k\u00edn\u00e1lnak. Ez\u00e9rt ezek az eszk\u00f6z\u00f6k \u00e9rdekesek a <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/privat-cimke-az-amazonon-elonyok-hatranyok-es-hogyan-kereskedjunk-sikeresen-a-sajat-markankkal\/\" target=\"_blank\" rel=\"noreferrer noopener\">mag\u00e1nc\u00edmk\u00e9k<\/a> keresked\u0151i sz\u00e1m\u00e1ra is, akik a Buy Box-t \u00e1ltal\u00e1ban automatikusan a list\u00e1jukhoz rendelik. <\/p><p class=\"theme-wp-block gb-responsive-525421-identifier\">Ide tartoznak p\u00e9ld\u00e1ul az id\u0151szak- \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9salap\u00fa strat\u00e9gi\u00e1k, amelyek lehet\u0151v\u00e9 teszik, hogy az \u00e1rat a napszak vagy a jelenlegi kereslet f\u00fcggv\u00e9ny\u00e9ben alak\u00edts\u00e1k az Amazonon. A Dinamikus \u00c1raz\u00e1s az e-kereskedelemben szoftver seg\u00edts\u00e9g\u00e9vel p\u00e9ld\u00e1ul k\u00e9pes jav\u00edtani egy lista rangsorol\u00e1s\u00e1t az Amazon keres\u00e9s\u00e9ben vagy n\u00f6velni a keresletet.<\/p><p class=\"theme-wp-block gb-responsive-209233-identifier\">Ha teh\u00e1t az Amazonon sok \u00e1rfolyam-ingadoz\u00e1s figyelhet\u0151 meg egy mag\u00e1nc\u00edmke term\u00e9k\u00e9n\u00e9l, akkor ez val\u00f3sz\u00edn\u0171leg szint\u00e9n egy Repricer haszn\u00e1lat\u00e1val f\u00fcgg \u00f6ssze. A SELLERLOGIC Repricer ilyen \u00e1rstrat\u00e9gi\u00e1kat is k\u00edn\u00e1l. Ide tartozik p\u00e9ld\u00e1ul<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-848714-identifier wp-block-list\"><li class=\"theme-wp-block\">a \u201ePush\u201c strat\u00e9gia,<\/li><li class=\"theme-wp-block\">a \u201eNapi Push\u201c strat\u00e9gia,<\/li><li class=\"theme-wp-block\">a \u201ePoz\u00edci\u00f3\u201c strat\u00e9gia \u00e9s<\/li><li class=\"theme-wp-block\">a manu\u00e1lis strat\u00e9gia.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-549042-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><a href=\"https:\/\/www.sellerlogic.com\/hu\/amazon-dynamic-repricing-tool\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"\u00cdgy t\u0171nsz ki az Amazonon a Dinamikus \u00c1raz\u00e1ssal a versenyt\u00e1rsaid k\u00f6z\u00fcl!\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-469564-identifier\" id=\"der-amazon-marketplace-und-dynamic-pricing-ist-das-legal\">Az Amazon Piact\u00e9r \u00e9s a Dinamikus \u00c1raz\u00e1s: Leg\u00e1lis ez?<\/h2><p class=\"theme-wp-block gb-responsive-37846-identifier\">Vil\u00e1gos v\u00e1lasz: Igen! Az Amazonnak m\u00e9g \u00e9rdeke is, mert a dinamikus \u00e1rbe\u00e1ll\u00edt\u00e1s nemcsak azt eredm\u00e9nyezi, hogy a keresked\u0151k n\u00f6velik a haszonkulcsukat \u2013 az Amazon is \u00edgy t\u00f6bb bev\u00e9telt gener\u00e1l jutal\u00e9k form\u00e1j\u00e1ban. Min\u00e9l vonz\u00f3bb\u00e1 v\u00e1lik a piact\u00e9r az \u00faj elad\u00f3k sz\u00e1m\u00e1ra, ann\u00e1l t\u00f6bb aj\u00e1nlat ker\u00fcl be, ami viszont \u00faj v\u00e1s\u00e1rl\u00f3kat vonz.<\/p><p class=\"theme-wp-block gb-responsive-944331-identifier\">Ez abban is t\u00fckr\u00f6z\u0151dik, hogy az Amazonon a Dinamikus \u00c1raz\u00e1si eszk\u00f6z\u00f6k sz\u00e1m\u00e1ra el\u00e9rhet\u0151 az AWS interf\u00e9sz, \u00e9s a szolg\u00e1ltat\u00f3knak \u00e1tfog\u00f3 auditokon kell \u00e1tesni\u00fck, hogy p\u00e9ld\u00e1ul akkredit\u00e1lj\u00e1k a szervereik biztons\u00e1g\u00e1t.<\/p><div class=\"wp-block-image gb-responsive-309753-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141122\/dynamic-pricing-strategy-amazon.jpeg\" alt=\"\u00cdgy t\u0171nsz ki az Amazonon a Dinamikus \u00c1raz\u00e1ssal a versenyt\u00e1rsaid k\u00f6z\u00fcl!\" class=\"wp-image-12726\" width=\"422\" height=\"281\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141122\/dynamic-pricing-strategy-amazon-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141122\/dynamic-pricing-strategy-amazon-768x512.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141122\/dynamic-pricing-strategy-amazon.jpeg 844w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-805179-identifier\" id=\"fazit-auf-amazon-ist-dynamic-pricing-auf-dem-vormarsch\">\u00d6sszegz\u00e9s: Az Amazonon a Dinamikus \u00c1raz\u00e1s terjed\u00e9sben van<\/h2><p class=\"theme-wp-block gb-responsive-744713-identifier\">Az Amazon dinamikus \u00e1rk\u00e9pz\u00e9s n\u00e9lk\u00fcl alig elk\u00e9pzelhet\u0151, m\u00e9g ha nem is minden keresked\u0151 ismerte fel az el\u0151ny\u00f6ket. A j\u00f6v\u0151ben f\u0151k\u00e9nt azok az elad\u00f3k lesznek sikeresek, akik intelligens Big Data szoftver seg\u00edts\u00e9g\u00e9vel kezelik az \u00e1raikat. M\u00e1r most is <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/repricer-az-amazonon-a-tanulmany-szerint-ezek-a-leg-sikeresebb-modszerek-a-buy-box-profitert\/\" target=\"_blank\" rel=\"noreferrer noopener\">egy tanulm\u00e1ny bizony\u00edtotta, hogy m\u00e1r 50% az aj\u00e1nlatoknak t\u00f6bb mint 14 \u00e1rv\u00e1ltoz\u00e1st hajt v\u00e9gre naponta, \u00e9s a Dinamikus Amazon \u00dajra\u00e1raz\u00e1s j\u00f6vedelmez\u0151bb<\/a>. <\/p><p class=\"theme-wp-block gb-responsive-124867-identifier\">Ez a tanulm\u00e1ny egy\u00e9rtelm\u0171en megmutatja: aki sikeresen szeretne \u00e1rulni az Amazonon, az hossz\u00fa t\u00e1von nem ker\u00fclheti el, hogy foglalkozzon az \u00fajra\u00e1raz\u00e1ssal. Fontos azonban, hogy figyeljen arra, hogy egy dinamikus eszk\u00f6zr\u0151l legyen sz\u00f3, amely a felhaszn\u00e1l\u00f3 ig\u00e9nyeihez igaz\u00edthat\u00f3.<\/p><p class=\"theme-wp-block gb-responsive-443613-identifier\"><strong>Gyakran Ism\u00e9telt K\u00e9rd\u00e9sek<\/strong><\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1628839245019\"><strong class=\"schema-faq-question\">Mi az a dinamikus \u00e1rk\u00e9pz\u00e9s?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">A \u201edinamikus \u00e1rk\u00e9pz\u00e9s\u201d alatt az Amazonon, valamint \u00e1ltal\u00e1ban az e-kereskedelemben az \u00e1rak szoftver \u00e1ltali m\u00f3dos\u00edt\u00e1s\u00e1t \u00e9rtj\u00fck a jelenlegi piaci helyzet alapj\u00e1n. K\u00fcl\u00f6n\u00f6sen a versenyt\u00e1rsak term\u00e9k\u00e1rai j\u00e1tszanak nagy szerepet, de olyan t\u00e9nyez\u0151k is figyelembe v\u00e9telre ker\u00fclnek, mint a haszonkulcs, a v\u00e1s\u00e1rl\u00f3er\u0151s napszak vagy m\u00e1s t\u00e9nyez\u0151k.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1628839261568\"><strong class=\"schema-faq-question\">Milyen el\u0151nyei \u00e9s h\u00e1tr\u00e1nyai vannak a dinamikus \u00e1rk\u00e9pz\u00e9snek?<\/strong> <p class=\"schema-faq-answer\">A szab\u00e1lyalap\u00fa Repricer-t\u00f3l elt\u00e9r\u0151en a dinamikus \u00e1rk\u00e9pz\u0151 eszk\u00f6z\u00f6k a Big Data seg\u00edts\u00e9g\u00e9vel nagyon sok k\u00fcl\u00f6nb\u00f6z\u0151 t\u00e9nyez\u0151t bevonnak az \u00e1rk\u00e9pz\u00e9sbe. Ennek k\u00f6vetkezt\u00e9ben sokkal hat\u00e9konyabban tudnak reag\u00e1lni a piaci \u00e1rstrukt\u00far\u00e1ban bek\u00f6vetkez\u0151 elmozdul\u00e1sokra. Ezen k\u00edv\u00fcl p\u00e9ld\u00e1ul az SELLERLOGIC Repricer az Buy Box nyeres\u00e9ge ut\u00e1n ism\u00e9t megemeli a term\u00e9k \u00e1r\u00e1t, \u00edgy nem alakul ki \u00e1rverseny. M\u00e1sr\u00e9szt a keresked\u0151knek azonban r\u00e9szben \u00e1t kell adniuk az ir\u00e1ny\u00edt\u00e1st, \u00e9s b\u00edznia kell\u00fck az eszk\u00f6zben.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1628839291282\"><strong class=\"schema-faq-question\">Milyen term\u00e9kek eset\u00e9ben hasznosak a Repricing eszk\u00f6z\u00f6k?<\/strong> <p class=\"schema-faq-answer\">F\u0151leg a kereskedelmi \u00e1ruk eset\u00e9ben szinte lehetetlen Repricer n\u00e9lk\u00fcl sikeresen \u00e9rt\u00e9kes\u00edteni az Amazonon. Mert a manu\u00e1lis \u00e1rak m\u00f3dos\u00edt\u00e1sa eset\u00e9n naponta t\u00fal sok \u00e1rv\u00e1ltoz\u00e1s zajlik. De a Private Label term\u00e9kek is profit\u00e1lhatnak az SELLERLOGIC Repricer \u00e1ltal k\u00edn\u00e1lt id\u0151szak- \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9salap\u00fa strat\u00e9gi\u00e1kb\u00f3l.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1628839318876\"><strong class=\"schema-faq-question\">Milyen t\u00e9nyez\u0151k j\u00e1tszanak szerepet a dinamikus \u00e1rk\u00e9pz\u00e9sben?<\/strong> <p class=\"schema-faq-answer\">A legfontosabb t\u00e9nyez\u0151k a versenyt\u00e1rsak \u00e1rai \u00e9s \u00e1rv\u00e1ltoz\u00e1sai, valamint az \u00e1ltal\u00e1nos \u00e1rfejl\u0151d\u00e9s. De a sz\u00e1ll\u00edt\u00e1si m\u00f3d (FBA vs. FBM), a sz\u00e1ll\u00edt\u00e1si sebess\u00e9g, a jelenlegi kereslet vagy az elad\u00f3 \u00e1ltal\u00e1nos teljes\u00edtm\u00e9nye is fontos lehet.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1628839334491\"><strong class=\"schema-faq-question\">Megengedett a dinamikus \u00e1rk\u00e9pz\u00e9s?<\/strong> <p class=\"schema-faq-answer\">Igen, az e-kereskedelemben \u00e1ltal\u00e1ban, \u00e9s az Amazonon is megengedett a dinamikus \u00e1rk\u00e9pz\u00e9s.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-336071-identifier has-small-font-size\">K\u00e9pforr\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9ZinetroN \u2013 stock.adobe.com \/ \u00a9Alex from the Rock \u2013 stock.adobe.com \/ \u00a9Blue Planet Studio \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Aki professzion\u00e1lisan \u00e1rul az Amazonon, az el\u0151bb-ut\u00f3bb nem ker\u00fclheti el a t\u00e9m\u00e1t: Amazon Dinamikus \u00c1raz\u00e1s. Az \u00e1rak automatikus be\u00e1ll\u00edt\u00e1sa m\u00e1r r\u00e9g\u00f3ta elterjedt, legyen sz\u00f3 kereskedelmi \u00e1rucikkekr\u0151l vagy mag\u00e1nc\u00edmk\u00e9kr\u0151l. Az \u00fajra\u00e1raz\u00e1s a online \u00e9s m\u00e9g offline vil\u00e1g szerves r\u00e9sz\u00e9v\u00e9 v\u00e1lt. M\u00e9g a v\u00e1s\u00e1rl\u00f3k is hozz\u00e1szoktak az \u00e1rfolyam-ingadoz\u00e1sokhoz az Amazon piacterein. A \u00fajra\u00e1raz\u00e1ssal ellent\u00e9tben a Dinamikus \u00c1raz\u00e1s<\/p>\n","protected":false},"author":3,"featured_media":28593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1227],"tags":[],"class_list":["post-224967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tippek-es-trukkok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dinamikus \u00e1rk\u00e9pz\u00e9s az Amazonon: Hogyan n\u00f6velik a keresked\u0151k a bev\u00e9tel\u00fcket<\/title>\n<meta name=\"description\" content=\"A dinamikus \u00e1rk\u00e9pz\u00e9s elengedhetetlen az Amazonon a sikeres \u00fczlethez. Az Buy Box megnyer\u00e9se, a haszonkulcs n\u00f6vel\u00e9se, a bev\u00e9tel n\u00f6vel\u00e9se: \u00cdme, hogyan csin\u00e1ld.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/igy-tunsz-ki-a-versenytarsaid-kozul-az-amazonon-a-dinamikus-arazassal\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dinamikus \u00e1rk\u00e9pz\u00e9s az Amazonon: Hogyan n\u00f6velik a keresked\u0151k a bev\u00e9tel\u00fcket\" \/>\n<meta property=\"og:description\" content=\"A dinamikus \u00e1rk\u00e9pz\u00e9s elengedhetetlen az Amazonon a sikeres \u00fczlethez. Az Buy Box megnyer\u00e9se, a haszonkulcs n\u00f6vel\u00e9se, a bev\u00e9tel n\u00f6vel\u00e9se: \u00cdme, hogyan csin\u00e1ld.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/hu\/blog\/igy-tunsz-ki-a-versenytarsaid-kozul-az-amazonon-a-dinamikus-arazassal\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-24T07:47:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23135450\/amazon-dynamic-pricing.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/igy-tunsz-ki-a-versenytarsaid-kozul-az-amazonon-a-dinamikus-arazassal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/igy-tunsz-ki-a-versenytarsaid-kozul-az-amazonon-a-dinamikus-arazassal\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"\u00cdgy t\u0171nsz ki a versenyt\u00e1rsaid k\u00f6z\u00fcl az Amazonon a Dinamikus \u00c1raz\u00e1ssal!\",\"datePublished\":\"2021-08-24T07:47:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/igy-tunsz-ki-a-versenytarsaid-kozul-az-amazonon-a-dinamikus-arazassal\/\"},\"wordCount\":2256,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/igy-tunsz-ki-a-versenytarsaid-kozul-az-amazonon-a-dinamikus-arazassal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23135450\/amazon-dynamic-pricing.jpeg\",\"articleSection\":[\"Tippek \u00e9s Tr\u00fckk\u00f6k\"],\"inLanguage\":\"hu-HU\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/igy-tunsz-ki-a-versenytarsaid-kozul-az-amazonon-a-dinamikus-arazassal\/\",\"url\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/igy-tunsz-ki-a-versenytarsaid-kozul-az-amazonon-a-dinamikus-arazassal\/\",\"name\":\"Dinamikus \u00e1rk\u00e9pz\u00e9s az Amazonon: Hogyan n\u00f6velik a keresked\u0151k a bev\u00e9tel\u00fcket\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/igy-tunsz-ki-a-versenytarsaid-kozul-az-amazonon-a-dinamikus-arazassal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/igy-tunsz-ki-a-versenytarsaid-kozul-az-amazonon-a-dinamikus-arazassal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23135450\/amazon-dynamic-pricing.jpeg\",\"datePublished\":\"2021-08-24T07:47:00+00:00\",\"description\":\"A dinamikus \u00e1rk\u00e9pz\u00e9s elengedhetetlen az Amazonon a sikeres \u00fczlethez. 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