{"id":224988,"date":"2020-06-02T08:14:00","date_gmt":"2020-06-02T08:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hopp-vagy-top-az-amazon-logisztika-felforgatja-a-szallitasi-ipart\/"},"modified":"2020-06-02T08:14:00","modified_gmt":"2020-06-02T08:14:00","slug":"hopp-vagy-top-az-amazon-logisztika-felforgatja-a-szallitasi-ipart","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/hopp-vagy-top-az-amazon-logisztika-felforgatja-a-szallitasi-ipart\/","title":{"rendered":"Hopp vagy top: Az Amazon Logisztika felforgatja a sz\u00e1ll\u00edt\u00e1si ipart?"},"content":{"rendered":"

M\u00e9g n\u00e9h\u00e1ny \u00e9vvel ezel\u0151tt az e-kereskedelem \u00f3ri\u00e1sa, az Amazon \u00fcgyfelei a megszokott m\u00f3don kapt\u00e1k meg rendel\u00e9seiket: DHL, Hermes vagy m\u00e1s bevett sz\u00e1ll\u00edtm\u00e1nyoz\u00f3 c\u00e9gek \u00e1ltal. Ma is egy\u00fcttm\u0171k\u00f6dik a kereskedelmi platform k\u00fcls\u0151 v\u00e1llalatokkal, hogy a vil\u00e1g minden t\u00e1j\u00e1ra eljuttathassa a rendel\u00e9seket. Azonban az Amazon Logistics<\/strong> r\u00e9v\u00e9n \u2013 t\u00f6bbek k\u00f6z\u00f6tt N\u00e9metorsz\u00e1gban \u2013 az online \u00f3ri\u00e1s saj\u00e1t strukt\u00far\u00e1kat is ki\u00e9p\u00edtett, hogy a csomagokat gyorsan \u00e9s hat\u00e9konyan eljuttassa a v\u00e1s\u00e1rl\u00f3khoz.<\/p>

El\u0151sz\u00f6r nem vett\u00e9k komolyan a terveket. De m\u00e1ra az Amazon Logisztika m\u00e1r a csomagszektorra is hat\u00e1ssal van: A DHL 2020 m\u00e1rcius\u00e1ban bejelentette, hogy egy csomagk\u00f6zpontot k\u00edv\u00e1n bez\u00e1rni Augsburg k\u00f6zel\u00e9ben<\/a>, mert a szomsz\u00e9dos Amazon logisztikai k\u00f6zpont m\u00e1r nem biztos\u00edtott elegend\u0151 k\u00fcldem\u00e9nyt. Ez semmik\u00e9ppen sem a cs\u00f6kken\u0151 rendel\u00e9si mennyis\u00e9g miatt volt \u2013 sokkal ink\u00e1bb az Amazon egyre ink\u00e1bb saj\u00e1t logisztik\u00e1j\u00e1val szolg\u00e1lja ki a sz\u00e1ll\u00edt\u00e1si volumen\u00e9t, \u00e9s \u00edgy kevesebb k\u00fcldem\u00e9nyt ad \u00e1t a DHL-nek \u00e9s m\u00e1s csomagszolg\u00e1ltat\u00f3knak<\/strong>.<\/p>

Ez a fejl\u0151d\u00e9s az ut\u00f3bbi id\u0151ben kiss\u00e9 meg\u00e1llt. \u00c9ppen a koronav\u00edrus<\/a>, amely sok ipar\u00e1gban katasztrof\u00e1lis hat\u00e1sokat gyakorolt, megmentette a DHL csomagk\u00f6zpontot: Az Amazonn\u00e1l megn\u00f6vekedett rendel\u00e9si mennyis\u00e9g miatt ism\u00e9t t\u00f6bb megb\u00edz\u00e1s \u00e9rkezett a DHL szomsz\u00e9daihoz.<\/p>

Ez a fejl\u0151d\u00e9s azonban val\u00f3sz\u00edn\u0171leg csak egy pillanatfelv\u00e9tel<\/strong> lesz. Hossz\u00fa t\u00e1von az Amazon Logisztika a saj\u00e1t kapacit\u00e1s\u00e1t is b\u0151v\u00edteni fogja. Ez hat\u00e1ssal lesz mind a sz\u00e1ll\u00edt\u00e1si ipar\u00e1gra, mind a piact\u00e9ri elad\u00f3kra \u2013 pozit\u00edv \u00e9s negat\u00edv \u00e9rtelemben egyar\u00e1nt. Ann\u00e1l ink\u00e1bb \u00e9rdemes most foglalkoznia a t\u00e9m\u00e1val, hogy felm\u00e9rhesse, hogyan \u00e9rintheti \u00d6nt az Amazon saj\u00e1t sz\u00e1ll\u00edtm\u00e1nyoz\u00e1si logisztik\u00e1j\u00e1nak ki\u00e9p\u00edt\u00e9se.<\/p>

Was genau ist Amazon Logistics?<\/h2>

A bels\u0151 sz\u00e1ll\u00edt\u00e1si szolg\u00e1ltat\u00e1ssal az Amazon f\u00fcggetlenebb\u00e9 szeretn\u00e9 tenni mag\u00e1t a bevett szolg\u00e1ltat\u00f3kt\u00f3l, mint a DHL vagy a DPD. Ehhez az e-kereskedelmi \u00f3ri\u00e1s helyi alv\u00e1llalkoz\u00f3kkal<\/strong> m\u0171k\u00f6dik egy\u00fctt, akik egy adott ter\u00fcleten csomagokat gy\u0171jtenek az Amazon eloszt\u00f3k\u00f6zpontjain\u00e1l, \u00e9s v\u00e9gzik a t\u00e9nyleges kisz\u00e1ll\u00edt\u00e1st az \u00fcgyfelekhez. Ezek \u00e1ltal\u00e1ban kisebb c\u00e9gek, 20-40 furgonnal vagy 30-70 sof\u0151rrel. Jelenleg a szolg\u00e1ltat\u00e1s N\u00e9metorsz\u00e1gban, az Egyes\u00fclt Kir\u00e1lys\u00e1gban, Spanyolorsz\u00e1gban \u00e9s az Egyes\u00fclt \u00c1llamokban<\/strong> \u00e9rhet\u0151 el, \u00e1ltal\u00e1ban nagyv\u00e1rosokban.<\/p>

A sof\u0151r\u00f6k a csomagokat egy sz\u00e1ll\u00edt\u00f3k\u00f6zpontb\u00f3l veszik fel, \u00e9s k\u00f6zvetlen\u00fcl az \u00fcgyf\u00e9lhez viszik. \u00c1ltal\u00e1ban ak\u00e1r 120 kilom\u00e9teres t\u00e1vols\u00e1gokat is megtesznek. Az el\u0151ny f\u0151k\u00e9nt abban rejlik, hogy kiv\u00e1lthat\u00f3k a k\u00fcls\u0151 strukt\u00far\u00e1k<\/strong>, mint p\u00e9ld\u00e1ul a DHL csomagk\u00f6zpontba t\u00f6rt\u00e9n\u0151 lead\u00e1s, a k\u00e9s\u0151bbi v\u00e1logat\u00e1s \u00e9s a c\u00e9lhelyre t\u00f6rt\u00e9n\u0151 sz\u00e1ll\u00edt\u00e1s. Az Amazon Logisztika a helyi v\u00e1llalatokkal val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s r\u00e9v\u00e9n sok k\u00fcldem\u00e9ny eset\u00e9ben ler\u00f6vid\u00edti a sz\u00e1ll\u00edt\u00e1st a \u00fagynevezett utols\u00f3 m\u00e9rf\u00f6ldre \u2013 ezzel nemcsak p\u00e9nzt, hanem k\u00fcl\u00f6n\u00f6sen sz\u00e1ll\u00edt\u00e1si id\u0151t is megtakar\u00edt.<\/p>

Mivel sok felhaszn\u00e1l\u00f3 a lehet\u0151 leggyorsabban szeretn\u00e9 ig\u00e9nybe venni az aznapi sz\u00e1ll\u00edt\u00e1st, vagy legk\u00e9s\u0151bb a k\u00f6vetkez\u0151 napon megkapni a rendel\u00e9s\u00e9t, az Amazon a Prime-term\u00e9kek eset\u00e9ben ezt meg is \u00edg\u00e9ri. Ez a szempont k\u00fcl\u00f6n\u00f6sen fontos a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra, n\u00f6veli a megel\u00e9gedetts\u00e9g\u00fcket, \u00e9s fokozza annak val\u00f3sz\u00edn\u0171s\u00e9g\u00e9t, hogy a k\u00f6vetkez\u0151 alkalommal is az Amazonon rendelnek. A logisztikai szolg\u00e1ltat\u00e1s hat\u00e9konyan jav\u00edtja a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9nyt \u00e9s a v\u00e1s\u00e1rl\u00f3i h\u0171s\u00e9get<\/strong>.<\/p>

Wie k\u00f6nnen Unternehmen an Amazon Logistics teilnehmen?<\/h3>Interessierte Unternehmer k\u00f6nnen \u00fcber die Website des Transportdienstes<\/a> eine erste Interessenbekundung<\/strong> einreichen, die anschlie\u00dfend von Amazon gepr\u00fcft wird. Das ist sogar dann m\u00f6glich, wenn das f\u00fcr die Zusammenarbeit n\u00f6tige Unternehmen erst noch gegr\u00fcndet werden m\u00fcsste. Laut eigener Aussage sucht Amazon kundenorientierte F\u00fchrungspers\u00f6nlichkeiten, die \u201egerne Teams in einem dynamischen, sich st\u00e4ndig weiterentwickelnden Umfeld\u201c f\u00fchren wollen.

A form\u00e1lis p\u00e1ly\u00e1zat<\/strong> ut\u00e1n, amely sor\u00e1n t\u00f6bbek k\u00f6z\u00f6tt 25.000 eur\u00f3 likvid eszk\u00f6z\u00f6ket kell igazolni, \u00e9s az Amazon r\u00e9sz\u00e9r\u0151l egy j\u00f3v\u00e1hagy\u00e1s ut\u00e1n a j\u00f6v\u0151beli sz\u00e1ll\u00edt\u00f3k t\u00f6bbhetes k\u00e9pz\u00e9sen vesznek r\u00e9szt, emellett az online \u00f3ri\u00e1s sz\u00e1mos eszk\u00f6zt biztos\u00edt, p\u00e9ld\u00e1ul navig\u00e1ci\u00f3s seg\u00e9dleteket. Amint a v\u00e1llalat megalakul \u00e9s elegend\u0151 sof\u0151r \u00e1ll rendelkez\u00e9sre, az els\u0151 csomagokat a helyi logisztikai k\u00f6zpontokb\u00f3l veszik fel \u00e9s juttatj\u00e1k el az \u00fcgyfelekhez. Az Amazon \u00e1ltal\u00e1ban minden sikeres kisz\u00e1ll\u00edt\u00e1s\u00e9rt<\/strong> fizet.<\/p>

F\u00fcr die Anstellung von Fahrern<\/strong> und die Beschaffung von Lieferwagen<\/strong> ist jedoch das Subunternehmen verantwortlich. Amazon Logistics stellt in Deutschland lediglich unterst\u00fctzende Angebote<\/strong> bereit, um niedrige Anlaufkosten zu gew\u00e4hrleisten. Dazu geh\u00f6rt auch ein Leasing-Programm f\u00fcr die Fahrzeugflotte, ein Kraftstoffprogramm, Uniformen oder Unterst\u00fctzung in rechtlichen Fragen.<\/blockquote>

Welchen Service bietet der Amazon-Versanddienst Kunden?<\/h3>Bei dem internen Versanddienst handelt es sich nicht um eine Spedition im klassischen Sinne, denn die Delivery Service Partner (Amazon Logistikpartner) arbeiten ausschlie\u00dflich f\u00fcr den E-Commerce-Riesen und sind an die Strukturen der Onlineplattform gebunden<\/strong>.In der Regel bietet der Transportdienst sogar einen besseren Service<\/strong> als andere Zusteller. Beispielsweise stellt Amazon Logistics eine detaillierte Sendungsverfolgung neben der obligatorischen Versandbest\u00e4tigung f\u00fcr jede Bestellung zur Verf\u00fcgung. So k\u00f6nnen Kunden nicht nur nachschauen, in welchem Zeitfenster<\/strong> ihre Bestellung geliefert werden soll, sondern oftmals auch den Weg des Zustellfahrzeugs nachverfolgen und einsehen, wie viele Stationen der Fahrer zuvor noch ansteuern wird. In diesem Sinne hat der Kunde bei Amazon Logistics ein Live-Tracking seiner Bestellung und kann genau sehen, wann und wo das Paket verschickt, ausgeliefert und letztendlich ankommt. Damit bietet das Versandunternehmen dem Nutzer einen erheblichen Vorteil, gegen\u00fcber der klassischen Paketverfolgung.Der gr\u00f6\u00dfte Vorteil f\u00fcr Kunden liegt aber klar in der schnellen und unkomplizierten Lieferung<\/strong>. Sie erhalten ihre Ware oftmals schon am n\u00e4chsten Tag, wissen genau, in welchem Zeitfenster sie zuhause sein sollten. Andernfalls k\u00f6nnen sie auch einen Ablageort angeben oder die Ware direkt an eine Abholstation zustellen<\/a> lassen. Wie andere Paketdienste beliefert Amazon Logistics auch am Samstag seine Kunden.

Was bedeutet Amazon Logistics f\u00fcr Marketplace-Verk\u00e4ufer?<\/h2>

Az online kereskedelmi platformon a keresked\u0151k k\u00fcl\u00f6nb\u00f6z\u0151 sz\u00e1ll\u00edt\u00e1si lehet\u0151s\u00e9geket k\u00edn\u00e1lnak. A Merchant \u00e1ltali teljes\u00edt\u00e9s (FBM) azt jelenti, hogy a term\u00e9k t\u00e1rol\u00e1s\u00e1t, csomagol\u00e1s\u00e1t \u00e9s sz\u00e1ll\u00edt\u00e1s\u00e1t maguk v\u00e9gzik. Ezzel szemben ezeket \u00e9s tov\u00e1bbi feladatokat is \u00e1tadhatnak az Amazonnak, ha r\u00e9szt vesznek a Fulfillment by Amazon programban<\/strong> (FBA). Harmadik lehet\u0151s\u00e9gk\u00e9nt a keresked\u0151k jogosultak lehetnek az elad\u00f3k \u00e1ltali Prime-ra, \u00e9s \u00edgy megkaphatj\u00e1k az \u00e9rt\u00e9kes\u00edt\u00e9st \u00f6szt\u00f6nz\u0151 Prime log\u00f3t an\u00e9lk\u00fcl, hogy FBA-t haszn\u00e1ln\u00e1nak.<\/p>

Az FBA-keresked\u0151k sz\u00e1m\u00e1ra az Amazon Logistics \u00e1ltal\u00e1ban \u00f6r\u00f6met okoz. Mert a megn\u00f6vekedett v\u00e1s\u00e1rl\u00f3i el\u00e9gedetts\u00e9g \u00e9s -h\u0171s\u00e9g k\u00f6zvetve nekik is kedvez, v\u00e9g\u00fcl is n\u0151 a val\u00f3sz\u00edn\u0171s\u00e9ge, hogy egy term\u00e9ket \u00fajra n\u00e1luk v\u00e1s\u00e1rolnak.<\/p>

Azokn\u00e1l a keresked\u0151kn\u00e9l, akik FBM-t vagy elad\u00f3k \u00e1ltali Prime-ot haszn\u00e1lnak, a lelkesed\u00e9s val\u00f3sz\u00edn\u0171leg korl\u00e1tozott. Mert sz\u00e1mukra tov\u00e1bb n\u0151 a m\u00e1r am\u00fagy is magas nyom\u00e1s, hogy gyors \u00e9s z\u00f6kken\u0151mentes sz\u00e1ll\u00edt\u00e1st<\/strong> k\u00edn\u00e1ljanak<\/strong>. M\u00e9g nem \u00e9rz\u00e9kelhet\u0151 ez a plusz nyom\u00e1s az Amazon Logistics \u00e1ltal, de ez a j\u00f6v\u0151ben megv\u00e1ltozhat. Ez\u00e9rt a Marketplace-elad\u00f3knak m\u00e1r most fel kell k\u00e9sz\u00fclni\u00fck \u00e9s finom\u00edtaniuk kell bels\u0151 folyamataikat, hogy azokat optimaliz\u00e1lj\u00e1k.<\/p>

\u00d6sszegz\u00e9s: Hopp \u00e9s top!<\/h2>

Egyr\u00e9szt sok keresked\u0151 m\u00e1r ma is \u00e9rzi, hogy a v\u00e1s\u00e1rl\u00f3k egyre gyorsabb sz\u00e1ll\u00edt\u00e1st k\u00f6vetelnek. Ezen k\u00edv\u00fcl az Amazon Logistics a sz\u00e1ll\u00edt\u00e1si id\u0151 \u00e9s a probl\u00e9mamentes szolg\u00e1ltat\u00e1s miatt felforgatja a sz\u00e1ll\u00edt\u00e1si \u00e1gazatot, \u00e9s k\u00e9rd\u00e9seket vet fel a m\u00e1r megl\u00e9v\u0151 c\u00e9gek sz\u00e1m\u00e1ra, hogy mennyire tudj\u00e1k fenntartani az \u00f6sszes jelenlegi helysz\u00ednt.<\/p>

M\u00e1sr\u00e9szt az FBA-keresked\u0151k \u00e9s a v\u00e1s\u00e1rl\u00f3k \u00f6r\u00fclnek, hogy a csomagok gyorsan meg\u00e9rkeznek, \u00e9s az \u00fcgyf\u00e9l\u00fat egyre ink\u00e1bb k\u00f6zel\u00edt a hagyom\u00e1nyos kereskedelemhez. Nemcsak a v\u00e1s\u00e1rl\u00f3k kapnak sz\u00e1ll\u00edt\u00e1si visszaigazol\u00e1st, hanem r\u00e9szletes csomagk\u00f6vet\u00e9st is. Ez n\u00f6veli a konverzi\u00f3s ar\u00e1nyt<\/a>, cs\u00f6kkenti a visszak\u00fcld\u00e9si ar\u00e1nyt \u00e9s n\u00f6veli annak val\u00f3sz\u00edn\u0171s\u00e9g\u00e9t, hogy a v\u00e1s\u00e1rl\u00f3k \u00fajra v\u00e1s\u00e1rolnak.<\/p>

K\u00e9pj\u00f3v\u00e1hagy\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9 phaisarnwong2517 \u2013 stock.adobe.com \/ \u00a9 Carlos Cuadros \u2013 pexels.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

M\u00e9g n\u00e9h\u00e1ny \u00e9vvel ezel\u0151tt az e-kereskedelem \u00f3ri\u00e1sa, az Amazon \u00fcgyfelei a megszokott m\u00f3don kapt\u00e1k meg rendel\u00e9seiket: DHL, Hermes vagy m\u00e1s bevett sz\u00e1ll\u00edtm\u00e1nyoz\u00f3 c\u00e9gek \u00e1ltal. Ma is egy\u00fcttm\u0171k\u00f6dik a kereskedelmi platform k\u00fcls\u0151 v\u00e1llalatokkal, hogy a vil\u00e1g minden t\u00e1j\u00e1ra eljuttathassa a rendel\u00e9seket. Azonban az Amazon Logistics r\u00e9v\u00e9n \u2013 t\u00f6bbek k\u00f6z\u00f6tt N\u00e9metorsz\u00e1gban \u2013 az online \u00f3ri\u00e1s saj\u00e1t strukt\u00far\u00e1kat<\/p>\n","protected":false},"author":3,"featured_media":1395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1221],"tags":[],"class_list":["post-224988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eladas-az-amazonon"],"yoast_head":"\nHopp vagy top? Hogyan befoly\u00e1solja az Amazon Logistics az online kiskeresked\u0151ket is<\/title>\n<meta name=\"description\" content=\"Az Amazon Logistics a sz\u00fcl\u0151c\u00e9g bels\u0151 csomagszolg\u00e1ltat\u00e1sa. 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