{"id":224997,"date":"2020-07-21T12:57:00","date_gmt":"2020-07-21T12:57:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hogyan-4-lepes-a-tokeletes-amazon-akciotervhez\/"},"modified":"2020-07-21T12:57:00","modified_gmt":"2020-07-21T12:57:00","slug":"hogyan-4-lepes-a-tokeletes-amazon-akciotervhez","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/hogyan-4-lepes-a-tokeletes-amazon-akciotervhez\/","title":{"rendered":"Hogyan: 4 l\u00e9p\u00e9s a t\u00f6k\u00e9letes Amazon akci\u00f3tervhez!"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-204748-identifier\">Miel\u0151tt minden piact\u00e9ri keresked\u0151 agg\u00f3dik: az Amazon elad\u00f3 fi\u00f3kj\u00e1nak felf\u00fcggeszt\u00e9se vagy a \u00e9rt\u00e9kes\u00edt\u00e9si jogosults\u00e1g felf\u00fcggeszt\u00e9se. A legjobb esetben az online platformon csak egy kis mell\u00e9kj\u00f6vedelem keletkezik; a legrosszabb esetben egyik napr\u00f3l a m\u00e1sikra megsz\u0171nik a legfontosabb vagy ak\u00e1r az egyetlen bev\u00e9teli forr\u00e1s. A szuper katasztr\u00f3fa. A j\u00f3 h\u00edr: az \u00e9rt\u00e9kes\u00edt\u00e9si jogosults\u00e1g megvon\u00e1sa nem kell, hogy v\u00e9gleges legyen. Sok esetben azonban az Amazon egy <strong>int\u00e9zked\u00e9si tervet<\/strong> k\u00e9r a felf\u00fcggeszt\u00e9s felold\u00e1s\u00e1nak alapjak\u00e9nt, amelyet akci\u00f3tervnek (PoA) is neveznek.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-790882-identifier\">Ez az eszk\u00f6z a min\u0151s\u00e9gir\u00e1ny\u00edt\u00e1sb\u00f3l j\u00f3l ismert, de az Amazon keresked\u0151k sz\u00e1m\u00e1ra m\u00e9gis jelent\u0151s akad\u00e1lyt jelenthet. Ugyanis, ahogy az lenni szokott, az e-kereskedelmi \u00f3ri\u00e1s nem \u00e9ppen b\u0151kez\u0171 az <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201623610?language=de_DE&amp;ref=efph_201623610_cont_200370560\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">k\u00edv\u00e1nt tartalomr\u00f3l \u00e9s a prefer\u00e1lt megval\u00f3s\u00edt\u00e1sr\u00f3l sz\u00f3l\u00f3 inform\u00e1ci\u00f3kkal<\/a>. Nem meglep\u0151, hogy az interneten m\u00e1r tal\u00e1lhat\u00f3 n\u00e9h\u00e1ny szolg\u00e1ltat\u00f3, akik seg\u00edts\u00e9get k\u00edn\u00e1lnak a terv elk\u00e9sz\u00edt\u00e9s\u00e9ben. V\u00e9g\u00fcl is, sz\u00e9ls\u0151s\u00e9ges esetben eg\u00e9sz meg\u00e9lhet\u00e9sek m\u00falhatnak a siker\u00e9n vagy kudarc\u00e1n.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-518017-identifier\">De vajon sz\u00fcks\u00e9gesek-e k\u00fcls\u0151 szolg\u00e1ltat\u00f3k? Ebben a blogbejegyz\u00e9sben szeretn\u00e9nk tiszt\u00e1zni, <strong>hogyan kell helyesen elk\u00e9sz\u00edteni egy Amazon int\u00e9zked\u00e9si tervet<\/strong> \u00e9s milyen k\u00fcl\u00f6nb\u00f6z\u0151 lehet\u0151s\u00e9gei vannak a piact\u00e9ri elad\u00f3knak ehhez. Az els\u0151 l\u00e9p\u00e9s azonban az, hogy megvizsg\u00e1ljuk, milyen okok miatt ker\u00fclhet sor arra, hogy az Amazon keresked\u0151k int\u00e9zked\u00e9si tervet kell \u00edrjanak.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tKezdje el utaz\u00e1s\u00e1t az Elad\u00f3b\u00f3l a Legjobb Elad\u00f3v\u00e1 &#8211; az SELLERLOGIC-val.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tSzerezzen be egy ingyenes pr\u00f3b\u00e1t ma, \u00e9s n\u00e9zze meg, hogyan seg\u00edthetnek a megfelel\u0151 szolg\u00e1ltat\u00e1sok abban, hogy a j\u00f3b\u00f3l a LEGJOBB legyen. Ne v\u00e1rjon. Cselekedjen most.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Kezdje most<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-992094-identifier\">Mi az Amazonn\u00e1l az int\u00e9zked\u00e9si terv?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-508018-identifier\">Online kereskedelmi platformk\u00e9nt az Amazon arra t\u00f6rekszik, hogy egy bizonyos <strong>szabv\u00e1nyt \u00e1ll\u00edtson fel \u00e9s tartson fenn a piactere<\/strong>. Ehhez sz\u00e1mos <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=SNV3657R94YP9DZ&amp;language=de_DE&amp;ref=efph_SNV3657R94YP9DZ_cont_2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ir\u00e1nyelvet, meg\u00e1llapod\u00e1st \u00e9s \u00fatmutat\u00f3t<\/a> kell minden keresked\u0151nek elfogadnia a \u00e9rt\u00e9kes\u00edt\u00e9s megkezd\u00e9se el\u0151tt. Ha ezek a szab\u00e1lyok megs\u00e9rt\u00e9sre ker\u00fclnek, az e-kereskedelmi \u00f3ri\u00e1s fenntartja a jogot, hogy \u00e9rv\u00e9nyes\u00edtse azokat \u2013 p\u00e9ld\u00e1ul egy \u00e9rintett term\u00e9k vagy ak\u00e1r eg\u00e9sz elad\u00f3i fi\u00f3kok felf\u00fcggeszt\u00e9s\u00e9vel.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-366135-identifier\">Egy r\u00e9szletes int\u00e9zked\u00e9si terv az Amazon sz\u00e1m\u00e1ra arra szolg\u00e1l, hogy d\u00f6nts\u00f6n a <strong>fi\u00f3k \u00fajraaktiv\u00e1l\u00e1s\u00e1r\u00f3l<\/strong> vagy m\u00e1s szankci\u00f3k visszavon\u00e1s\u00e1r\u00f3l. Ez\u00e9rt egy ilyen tervnek p\u00e9ld\u00e1ul foglalkoznia kell,<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-419565-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-666739-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">mi az <strong>okok<\/strong>, amelyek egy probl\u00e9m\u00e1hoz vezettek,<\/li><li class=\"theme-wp-block gb-responsive-763343-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">milyen <strong>int\u00e9zked\u00e9seket<\/strong> tett a keresked\u0151 a probl\u00e9ma megold\u00e1s\u00e1ra \u00e9s<\/li><li class=\"theme-wp-block gb-responsive-760926-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">milyen <strong>v\u00e1ltoz\u00e1sokat<\/strong> tesz a keresked\u0151 bels\u0151 folyamataiban, hogy a j\u00f6v\u0151ben ilyen probl\u00e9m\u00e1k ne mer\u00fcljenek fel \u00fajra.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-360262-identifier\">Ha egyszer felf\u00fcggesztett\u00e9k az Amazon-fi\u00f3kot, akkor egy int\u00e9zked\u00e9si terv gyakran az egyetlen lehet\u0151s\u00e9g az elad\u00f3k sz\u00e1m\u00e1ra, hogy azt \u00fajra aktiv\u00e1lj\u00e1k. A <strong>felf\u00fcggeszt\u00e9s okai<\/strong> sokf\u00e9l\u00e9k lehetnek, de \u00e1ltal\u00e1ban h\u00e1rom k\u00fcl\u00f6nb\u00f6z\u0151 kateg\u00f3ri\u00e1ba sorolhat\u00f3k:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-68670-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-852251-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Hi\u00e1nyos elad\u00f3i teljes\u00edtm\u00e9ny<\/strong>: Ha egy keresked\u0151 teljes\u00edtm\u00e9nye nem felel meg a k\u00f6vetelm\u00e9nyeknek, az Amazon-int\u00e9zked\u00e9si tervhez vezethet. Egy k\u00e9sedelmes sz\u00e1ll\u00edt\u00e1s azonban \u00e1ltal\u00e1ban nem elegend\u0151 ehhez. Ha a hi\u00e1nyoss\u00e1gok gyakran el\u0151fordulnak az elad\u00f3i teljes\u00edtm\u00e9nyben \u00e9s meghaladj\u00e1k a kritikus \u00e9rt\u00e9ket, akkor szoros helyzet alakulhat ki. Milyen metrik\u00e1kat kell figyelembe venni\u00fck a keresked\u0151knek, azt a <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-14-legfontosabb-kriterium-az-buy-box-megnyeresehez-az-amazonon-es-hogyan-tartsuk-ellenorzes-alatt-a-mutatoinkat\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Box nyerem\u00e9ny\u00e9vel kapcsolatos blogbejegyz\u00e9s\u00fcnkben<\/a> tudhatj\u00e1k meg.<\/li><li class=\"theme-wp-block gb-responsive-956679-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Elad\u00e1sir\u00e1nyelvek vagy magatart\u00e1si k\u00f3dex megs\u00e9rt\u00e9se<\/strong>: Gyakran az Amazon-keresked\u0151knek int\u00e9zked\u00e9si tervet kell beny\u00fajtaniuk, ha megs\u00e9rtett\u00e9k a sz\u00e1mos <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/csak-ellopott-minden-eo-eo-az-amazon-politikai-az-szellemi-tulajdon-vedelmere\/\" target=\"_blank\" rel=\"noreferrer noopener\">ir\u00e1nyelvet<\/a>. P\u00e9ld\u00e1ul egy ok lehet, hogy az elad\u00f3k marketing c\u00e9l\u00fa e-maileket k\u00fcldtek az \u00fcgyfeleknek azzal a c\u00e9llal, hogy az \u00e9rt\u00e9kes\u00edt\u00e9si folyamatot a Marketplace platformr\u00f3l a saj\u00e1t online boltjuk fel\u00e9 ir\u00e1ny\u00edts\u00e1k, vagy <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/6-vegso-tipp-az-amazonon-torteno-tobb-ertekeles-generalasahoz\/\" target=\"_blank\" rel=\"noreferrer noopener\">term\u00e9k\u00e9rt\u00e9kel\u00e9seket illeg\u00e1lisan v\u00e1s\u00e1roltak<\/a>.<\/li><li class=\"theme-wp-block gb-responsive-819616-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>El\u00e9gtelen elad\u00f3i inform\u00e1ci\u00f3k<\/strong>: A hi\u00e1nyz\u00f3 vagy hib\u00e1s inform\u00e1ci\u00f3k az elad\u00f3r\u00f3l szint\u00e9n ahhoz vezethetnek, hogy az Amazon felf\u00fcggeszt\u00e9s ut\u00e1n int\u00e9zked\u00e9si tervet k\u00e9r.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-881541-identifier\">A probl\u00e9ma: Ha az Amazon-fi\u00f3k egyszer felf\u00fcggeszt\u00e9sre ker\u00fcl, akkor <strong>a bels\u0151 kommunik\u00e1ci\u00f3s csatorn\u00e1k<\/strong> m\u00e1r nem \u00e1llnak rendelkez\u00e9sre. \u00cdgy a keresked\u0151k nem tudnak tov\u00e1bb kommunik\u00e1lni az Amazonnal a Seller Centralon kereszt\u00fcl. Ez term\u00e9szetesen megnehez\u00edti az int\u00e9zked\u00e9si tervet is. M\u00edg egy munkat\u00e1rs v\u00e1laszol, az eltarthat egy ideig. Ez\u00e9rt mindent sz\u00fcks\u00e9geset a lehet\u0151 legjobban \u00f6sszefoglalva kell \u00e1tadni. V\u00e9g\u00fcl is a digit\u00e1lis vonal m\u00e1sik v\u00e9g\u00e9n l\u00e9v\u0151 munkat\u00e1rs naponta t\u00f6bb ilyen e-mailt olvas.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-334142-identifier\">Egy int\u00e9zked\u00e9si tervet k\u00e9sz\u00edteni az Amazon sz\u00e1m\u00e1ra: \u00cdgy m\u0171k\u00f6dik!<\/h2><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-731677-identifier\"><img decoding=\"async\" width=\"844\" height=\"211\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download.jpg\" alt=\"Az Amazon-int\u00e9zked\u00e9si terv let\u00f6lthet\u0151 sablonja nem l\u00e9tezik, mivel minden eset egyedi.\" class=\"wp-image-1640\" title=\"Az Amazon-int\u00e9zked\u00e9si terv let\u00f6lthet\u0151 sablonja nem l\u00e9tezik, mivel minden eset egyedi.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download-407x102.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download-768x192.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block is-style-default gb-responsive-765721-identifier\">Alapvet\u0151en az e-kereskedelmi \u00f3ri\u00e1s <strong>nem akar kifog\u00e1sokat<\/strong> hallani. Probl\u00e9m\u00e1k mer\u00fclnek fel, de ezek gyakran egy bels\u0151 folyamat\u00e1t\u00e1ll\u00edt\u00e1ssal megoldhat\u00f3k. Ezen kell a keresked\u0151knek koncentr\u00e1lniuk, ahelyett, hogy p\u00e9ld\u00e1ul megpr\u00f3b\u00e1ln\u00e1k bagatelliz\u00e1lni az \u00fcgyet, felel\u0151st keresni vagy menteget\u0151zni. Az Amazon az int\u00e9zked\u00e9si tervben <strong>vil\u00e1gos \u00e9s pontos megfogalmaz\u00e1st<\/strong> v\u00e1r el. A t\u00e1rgyilagoss\u00e1g a var\u00e1zssz\u00f3. A keresked\u0151 c\u00e9g\u00e9re, az \u00e9rintett term\u00e9kre vagy \u00e9rzelmi kifejez\u00e9sekre vonatkoz\u00f3 hosszas bevezet\u0151knek nincs helye egy int\u00e9zked\u00e9si tervben.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-460412-identifier\">Ehelyett a keresked\u0151knek <strong>a hiba ok\u00e1ra \u00e9s a megold\u00e1sra<\/strong> kell \u00f6sszpontos\u00edtaniuk az adott probl\u00e9ma kapcs\u00e1n. Ha a letilt\u00e1s t\u00f6bb probl\u00e9m\u00e1ra vezethet\u0151 vissza, akkor minden probl\u00e9m\u00e1t k\u00fcl\u00f6n-k\u00fcl\u00f6n is meg kell vizsg\u00e1lni. N\u00e9ha az Amazon bizony\u00edt\u00e9kokat is k\u00e9r n\u00e9h\u00e1ny term\u00e9kre. Ezeket mindig teljes terjedelm\u00fckben kell beny\u00fajtani. A web\u00e1ruh\u00e1z \u00f3ri\u00e1sa javasolja, hogy fontos inform\u00e1ci\u00f3kat, mint p\u00e9ld\u00e1ul az ASIN-eket, a besz\u00e1ll\u00edt\u00f3k el\u00e9rhet\u0151s\u00e9geit vagy a szerz\u0151d\u00e9si felt\u00e9telek z\u00e1rad\u00e9kait vizu\u00e1lisan emelj\u00e9k ki.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-788512-identifier\">A konkr\u00e9t kidolgoz\u00e1st azonban a v\u00e1llalat a keresked\u0151ire b\u00edzza. Ez egyr\u00e9szt probl\u00e9m\u00e1s, mert \u00edgy egy igazi rejt\u00e9ly alakult ki az Amazon-int\u00e9zked\u00e9si terv k\u00f6r\u00fcl, \u00e9s sok keresked\u0151 nehezen tud ilyet k\u00e9sz\u00edteni. M\u00e1sr\u00e9szt ez figyelembe veszi azt a t\u00e9nyt, hogy minden int\u00e9zked\u00e9si tervet az Amazon elad\u00f3ja egyedileg kell, hogy megfogalmazzon. <strong>Standard megold\u00e1s nem l\u00e9tezik!<\/strong><\/p><p class=\"theme-wp-block is-style-default gb-responsive-799678-identifier\">Ennek ellen\u00e9re a keresked\u0151k a <strong>min\u0151s\u00e9gir\u00e1ny\u00edt\u00e1s<\/strong> m\u00f3dszereire t\u00e1maszkodhatnak: a 4-Dimenzi\u00f3s (4D) \u00e9s a 8-Dimenzi\u00f3s jelent\u00e9sre (8D). Mivel mindk\u00e9t jelent\u00e9s vil\u00e1gos strukt\u00far\u00e1t ad meg.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-802622-identifier\">A 4D-jelent\u00e9s<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-558842-identifier\">A 4-Dimenzi\u00f3s jelent\u00e9s a legt\u00f6bb esetben, k\u00fcl\u00f6n\u00f6sen a kisebb, kev\u00e9sb\u00e9 s\u00falyos jogs\u00e9rt\u00e9sek eset\u00e9n, mint p\u00e9ld\u00e1ul egy adott term\u00e9k felf\u00fcggeszt\u00e9s\u00e9nek felold\u00e1s\u00e1ra alkalmas Amazon-int\u00e9zked\u00e9si tervk\u00e9nt szolg\u00e1l. Ez\u00e9rt itt r\u00e9szletesebben foglalkozunk vele. N\u00e9gy k\u00fcl\u00f6nb\u00f6z\u0151 <strong>dimenzi\u00f3ra<\/strong> tagol\u00f3dik:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-362630-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-660268-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D1: Probl\u00e9ma le\u00edr\u00e1sa<\/li><li class=\"theme-wp-block gb-responsive-239490-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D2: Okok elemz\u00e9se \u00e9s azonnali int\u00e9zked\u00e9sek<\/li><li class=\"theme-wp-block gb-responsive-779472-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D3: Megel\u0151z\u0151 int\u00e9zked\u00e9sek<\/li><li class=\"theme-wp-block gb-responsive-832829-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D4: Hat\u00e9konys\u00e1g igazol\u00e1sa<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-237040-identifier\">D1: A probl\u00e9ma le\u00edr\u00e1sa<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-751594-identifier\">Az els\u0151 dimenzi\u00f3 els\u0151sorban le\u00edr\u00f3 jelleg\u0171. Arr\u00f3l van sz\u00f3, hogy r\u00f6viden, de pontosan le\u00edrjuk, <strong>melyik probl\u00e9ma volt felel\u0151s a szankcion\u00e1l\u00e1s\u00e9rt<\/strong>. Megold\u00e1si javaslatok itt m\u00e9g nem k\u00edv\u00e1natosak.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-308974-identifier\">D2: Az okok elemz\u00e9se<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-267991-identifier\">Ebben a dimenzi\u00f3ban a keresked\u0151k m\u00e1r m\u00e9lyebben belemer\u00fclnek a t\u00e9m\u00e1ba, \u00e9s megvizsg\u00e1lj\u00e1k, <strong>mi\u00e9rt mer\u00fclt fel egy\u00e1ltal\u00e1n a probl\u00e9ma<\/strong>. Emellett a saj\u00e1t hib\u00e1k elemz\u00e9se is fontos. Nem c\u00e9lravezet\u0151 azonban m\u00e1sokban keresni a hib\u00e1kat. M\u00e9g ha ez igaz is lenne, az Amazon-int\u00e9zked\u00e9si tervben a lehet\u0151 legkevesebb hib\u00e1ztat\u00e1snak kellene t\u00f6rt\u00e9nnie.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-215444-identifier\">Ezenk\u00edv\u00fcl fontos, hogy ismertess\u00fck azokat az int\u00e9zked\u00e9seket, amelyeket a probl\u00e9ma megold\u00e1sa \u00e9rdek\u00e9ben tettek. Itt nem sz\u00e1nd\u00e9knyilatkozatokr\u00f3l vagy \u00edg\u00e9retekr\u0151l van sz\u00f3, hanem tettekr\u0151l. Ha a felf\u00fcggeszt\u00e9st p\u00e9ld\u00e1ul a k\u00e9sedelmes sz\u00e1ll\u00edt\u00e1sok magas ar\u00e1nya miatt rendelt\u00e9k el, akkor nem szabad azt a sz\u00e1nd\u00e9kot kifejezni, hogy a sz\u00e1ll\u00edt\u00f3t megv\u00e1ltoztatj\u00e1k \u2013 ennek a v\u00e1lt\u00e1snak m\u00e1r meg kellett t\u00f6rt\u00e9nnie.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-306904-identifier\">D3: A megel\u0151z\u0151 int\u00e9zked\u00e9sek<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-384561-identifier\">A harmadik dimenzi\u00f3 a m\u00e1sodik dimenzi\u00f3ra \u00e9p\u00fcl. Itt az \u00e9ppen <strong>megbesz\u00e9lt int\u00e9zked\u00e9seket pontosan kell ismertetni<\/strong>. Milyen v\u00e1ltoztat\u00e1sokat vezettek be, \u00e9s mely folyamatokban, valamint mi\u00e9rt vezetnek ezek a v\u00e1ltoztat\u00e1sok a probl\u00e9ma megold\u00e1s\u00e1hoz? Ha n\u00e9h\u00e1ny folyamatot \u00fajonnan vezettek be, p\u00e9ld\u00e1ul mint ellen\u0151rz\u00e9si szerv, voltak-e munkat\u00e1rsi k\u00e9pz\u00e9sek vagy szervezeti \u00e1tszervez\u00e9sek? Mindezeknek szerepelni\u00fck kell a D3-ban, hogy az Amazon-int\u00e9zked\u00e9si tervet ne utas\u00edts\u00e1k el.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589505-identifier\">D4: A hat\u00e9konys\u00e1g igazol\u00e1sa<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-360435-identifier\">Ami m\u00e1r a kor\u00e1bbi dimenzi\u00f3kban fontos volt, az D4-ben k\u00fcl\u00f6n\u00f6sen \u00e9rv\u00e9nyes: az Amazon nem azt szeretn\u00e9 olvasni az int\u00e9zked\u00e9si tervben, hogy az int\u00e9zked\u00e9sek megoldj\u00e1k a probl\u00e9m\u00e1t, hanem <strong>hogyan \u00e9rik el ezt az int\u00e9zked\u00e9sek<\/strong>.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-89503-identifier\">Milyen <strong>bizonylatok<\/strong> sz\u00fcks\u00e9gesek ebben az \u00f6sszef\u00fcgg\u00e9sben, az nagyon egyedi, \u00e9s a probl\u00e9m\u00e1t\u00f3l, valamint a megold\u00e1si megk\u00f6zel\u00edt\u00e9st\u0151l f\u00fcgg. Ha p\u00e9ld\u00e1ul a besz\u00e1ll\u00edt\u00f3t megv\u00e1ltoztatt\u00e1k, a szerz\u0151d\u00e9sk\u00f6t\u00e9si m\u00e1solatok bizony\u00edt\u00e9kk\u00e9nt szolg\u00e1lhatnak. M\u00e1s esetekben f\u00e9nyk\u00e9pek, a k\u00e9szletgazd\u00e1lkod\u00e1s jelent\u00e9sei vagy v\u00e1s\u00e1rl\u00f3i \u00e9rt\u00e9kel\u00e9sek is felhaszn\u00e1lhat\u00f3k, amelyek igazolj\u00e1k, hogy a folyamatoptimaliz\u00e1l\u00e1s \u00f3ta ilyen probl\u00e9m\u00e1k nem mer\u00fcltek fel \u00fajra. Minden esetben j\u00f3 \u00f6tlet az \u00e1ll\u00edt\u00e1sokat adatokkal \u00e9s t\u00e9nyekkel al\u00e1t\u00e1masztani.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-634549-identifier\">A 8D-jelent\u00e9s<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-478462-identifier\">A 4D-jelent\u00e9shez k\u00e9pest a 8D-jelent\u00e9s r\u00e9szletesebb, \u00e9s a probl\u00e9ma \u00e9s a megold\u00e1si megk\u00f6zel\u00edt\u00e9s mellett <strong>a megold\u00e1s megtal\u00e1l\u00e1s\u00e1t<\/strong> is le\u00edrja. Ez\u00e9rt a 8D-jelent\u00e9s p\u00e9ld\u00e1ul s\u00falyos jogs\u00e9rt\u00e9sek eset\u00e9n alkalmas Amazon-int\u00e9zked\u00e9si tervk\u00e9nt, amikor nemcsak egyes term\u00e9kek, hanem eg\u00e9sz elad\u00f3i fi\u00f3kok is felf\u00fcggeszt\u00e9sre ker\u00fcltek.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-123740-identifier\">A k\u00fcl\u00f6nb\u00f6z\u0151 dimenzi\u00f3k a k\u00f6vetkez\u0151k\u00e9ppen defini\u00e1l\u00f3dnak:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-248613-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-756780-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D1: Ki dolgozik a probl\u00e9ma megold\u00e1s\u00e1n?<\/strong> L\u00e9trehoztak egy saj\u00e1t csapatot, megb\u00edztak egy k\u00fcls\u0151 szolg\u00e1ltat\u00f3t, vagy haszn\u00e1ltak egy szoftvermegold\u00e1st, amelynek kapcsolattart\u00f3i megnevezhet\u0151k?<\/li><li class=\"theme-wp-block gb-responsive-739477-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D2: Mi a probl\u00e9ma?<\/strong> Ez a pont l\u00e9nyeg\u00e9ben a 4D-jelent\u00e9s els\u0151 dimenzi\u00f3j\u00e1nak felel meg.<\/li><li class=\"theme-wp-block gb-responsive-193756-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D3: Milyen azonnali int\u00e9zked\u00e9seket hoztak?<\/strong> Itt csup\u00e1n a probl\u00e9ma megold\u00e1s\u00e1hoz sz\u00fcks\u00e9ges legfontosabb int\u00e9zked\u00e9sek r\u00f6vid \u00f6sszefoglal\u00e1s\u00e1t kell adni.<\/li><li class=\"theme-wp-block gb-responsive-437491-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D4: Mi volt a hiba oka?<\/strong> Ezt a lehet\u0151 legobjekt\u00edvebben kell bemutatni. Ide tartozik a hiba tesztel\u00e9s, elemz\u00e9s stb. \u00e1ltali megtal\u00e1l\u00e1sa is.<\/li><li class=\"theme-wp-block gb-responsive-200557-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D5: Milyen megold\u00e1si javaslatok vannak?<\/strong> Ezen a ponton az Amazonnak az int\u00e9zked\u00e9si tervben tudom\u00e1st kell szereznie arr\u00f3l, hogy milyen k\u00fcl\u00f6nb\u00f6z\u0151 megold\u00e1si javaslatokat vitattak meg, \u00e9s ezek hogyan oldj\u00e1k meg a probl\u00e9m\u00e1t. Ezenk\u00edv\u00fcl indokolni kell, hogy milyen krit\u00e9riumok alapj\u00e1n d\u00f6nt\u00f6ttek az egyik vagy m\u00e1sik megold\u00e1s mellett.<\/li><li class=\"theme-wp-block gb-responsive-410993-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D6: Hogyan val\u00f3s\u00edtott\u00e1k meg az D5-ben szerepl\u0151 int\u00e9zked\u00e9seket?<\/strong> Itt arr\u00f3l van sz\u00f3, hogy dokument\u00e1lni kell az D5-ben szerepl\u0151 int\u00e9zked\u00e9sek bevezet\u00e9s\u00e9t.<\/li><li class=\"theme-wp-block gb-responsive-529292-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D7: Hogyan akad\u00e1lyozz\u00e1k meg az int\u00e9zked\u00e9sek a probl\u00e9ma \u00fajb\u00f3li megjelen\u00e9s\u00e9t?<\/strong> Ebben a dimenzi\u00f3ban bemutat\u00e1sra ker\u00fcl, hogyan j\u00e1rulnak hozz\u00e1 a bevezetett megold\u00e1sok a hib\u00e1k elker\u00fcl\u00e9s\u00e9hez.<\/li><li class=\"theme-wp-block gb-responsive-324487-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D8: Mit mit tanult a csapat a hibaelemz\u00e9sb\u0151l?<\/strong> Az utols\u00f3 r\u00e9szben egyfajta \u00f6sszegz\u00e9st kell k\u00e9sz\u00edteni, valamint a tanul\u00e1si g\u00f6rb\u00e9t bemutatni. Itt helyet kapnak azok a kifejt\u00e9sek is, hogy hogyan \u00e9s mi\u00e9rt ker\u00fclhet\u0151k el a j\u00f6v\u0151ben az ilyen probl\u00e9m\u00e1k.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-520572-identifier\">Sz\u00fcks\u00e9g van seg\u00edts\u00e9gre egy Amazon-int\u00e9zked\u00e9si tervhez?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-48022-identifier\">K\u00fcl\u00f6n\u00f6sen a 8D-jelent\u00e9s, de a 4D-jelent\u00e9s is magas szint\u0171 reflexi\u00f3t \u00e9s \u00f6n\u00e1ll\u00f3s\u00e1got ig\u00e9nyel. Nem mindig vil\u00e1gos azonnal, hogy mely hib\u00e1k vezettek ahhoz, hogy az online \u00f3ri\u00e1s int\u00e9zked\u00e9si tervet k\u00e9r. Ha az Amazon csup\u00e1n egy term\u00e9ket f\u00fcggesztett fel, a keresked\u0151k tal\u00e1n nyugodtan keresg\u00e9lhetnek. Ha azonban sok ASIN-r\u00f3l vagy az \u00e9rt\u00e9kes\u00edt\u00e9si jogosults\u00e1gr\u00f3l van sz\u00f3, akkor a l\u00e9tez\u00e9s a terv min\u0151s\u00e9g\u00e9t\u0151l f\u00fcgghet.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-225030-identifier\">Ugyanakkor a <strong>k\u00fcls\u0151 k\u00e9sz\u00edt\u00e9s<\/strong> nem olcs\u00f3 mulats\u00e1g. A szolg\u00e1ltat\u00f3k gyakran <strong>h\u00e1rom- vagy n\u00e9gyjegy\u0171 \u00f6sszegeket<\/strong> k\u00e9rnek. Cser\u00e9be f\u0151k\u00e9nt egyet k\u00edn\u00e1lnak: tapasztalatot \u00e9s tud\u00e1st, k\u00fcl\u00f6n\u00f6sen az Amazonnal val\u00f3 kommunik\u00e1ci\u00f3ban. Ahogy minden int\u00e9zked\u00e9si tervet egyedileg kell elk\u00e9sz\u00edteni, \u00fagy a szolg\u00e1ltat\u00f3 mellett vagy ellen val\u00f3 d\u00f6nt\u00e9s is egy\u00e9ni d\u00f6nt\u00e9s, \u00e9s sok t\u00e9nyez\u0151t\u0151l f\u00fcgg.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-998885-identifier\">Fontos tudni: <strong>van lehet\u0151s\u00e9g a jav\u00edt\u00e1sra.<\/strong> M\u00e9g ha az Amazon felf\u00fcggesztette is az elad\u00f3i fi\u00f3kot, az int\u00e9zked\u00e9si tervet nem felt\u00e9tlen\u00fcl kell els\u0151 alkalommal j\u00f3v\u00e1hagyni. \u00c1ltal\u00e1ban a keresked\u0151k akkor k\u00e9rd\u00e9seket \u00e9s \u00e9szrev\u00e9teleket kapnak, hogy mely szempontok hi\u00e1nyoznak.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-359340-identifier\">\u00d6sszegz\u00e9s: Nem egyszer\u0171 feladat!<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-696497-identifier\">Egy dolog biztos: Ha az Amazon int\u00e9zked\u00e9si tervet k\u00e9r, az nagy akad\u00e1lyt jelent a piact\u00e9ri elad\u00f3k sz\u00e1m\u00e1ra, \u00e9s ak\u00e1r a l\u00e9tez\u00e9s\u00fcket is fenyegetheti. Az e-kereskedelmi \u00f3ri\u00e1s \u00e1ltal biztos\u00edtott inform\u00e1ci\u00f3k nem felt\u00e9tlen\u00fcl seg\u00edtenek a terv elk\u00e9sz\u00edt\u00e9s\u00e9ben. A 4D-jelent\u00e9s ir\u00e1nyt adhat kisebb jogs\u00e9rt\u00e9sek eset\u00e9n, m\u00edg a 8D-jelent\u00e9s s\u00falyos probl\u00e9m\u00e1k eset\u00e9n. De m\u00e9g akkor is magas szint\u0171 \u00f6nreflexi\u00f3t ig\u00e9nyel az elad\u00f3kt\u00f3l a k\u00e9sz\u00edt\u00e9s.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-66318-identifier\">Az Amazon-int\u00e9zked\u00e9si tervhez nincs minta vagy hasonl\u00f3, mivel azok az esetek, amikor ez a min\u0151s\u00e9gbiztos\u00edt\u00f3 eszk\u00f6z haszn\u00e1latba ker\u00fcl, t\u00fal k\u00fcl\u00f6nb\u00f6z\u0151ek. Alternat\u00edv\u00e1t jelenthetnek a k\u00fcls\u0151 szolg\u00e1ltat\u00f3k, k\u00fcl\u00f6n\u00f6sen a l\u00e9tez\u00e9st fenyeget\u0151 fi\u00f3kdeaktiv\u00e1l\u00e1sok eset\u00e9n. Itt azonban h\u00e1rom- vagy n\u00e9gyjegy\u0171 k\u00f6lts\u00e9gekkel kell sz\u00e1molni.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-885231-identifier has-small-font-size\">K\u00e9pforr\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9 LIGHTFIELD STUDIOS \u2013 stock.adobe.com; \u00a9 Gajus \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Miel\u0151tt minden piact\u00e9ri keresked\u0151 agg\u00f3dik: az Amazon elad\u00f3 fi\u00f3kj\u00e1nak felf\u00fcggeszt\u00e9se vagy a \u00e9rt\u00e9kes\u00edt\u00e9si jogosults\u00e1g felf\u00fcggeszt\u00e9se. A legjobb esetben az online platformon csak egy kis mell\u00e9kj\u00f6vedelem keletkezik; a legrosszabb esetben egyik napr\u00f3l a m\u00e1sikra megsz\u0171nik a legfontosabb vagy ak\u00e1r az egyetlen bev\u00e9teli forr\u00e1s. A szuper katasztr\u00f3fa. A j\u00f3 h\u00edr: az \u00e9rt\u00e9kes\u00edt\u00e9si jogosults\u00e1g megvon\u00e1sa nem kell, hogy<\/p>\n","protected":false},"author":3,"featured_media":1596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1227],"tags":[],"class_list":["post-224997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tippek-es-trukkok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hozzon l\u00e9tre egy Amazon akci\u00f3tervet [4 l\u00e9p\u00e9ses \u00fatmutat\u00f3]<\/title>\n<meta name=\"description\" content=\"4 l\u00e9p\u00e9s az Amazon akci\u00f3terv\u00e9hez: Hogyan nyithatja meg sikeresen elad\u00f3i fi\u00f3kj\u00e1t az Amazonon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/hogyan-4-lepes-a-tokeletes-amazon-akciotervhez\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hozzon l\u00e9tre egy Amazon akci\u00f3tervet [4 l\u00e9p\u00e9ses \u00fatmutat\u00f3]\" \/>\n<meta property=\"og:description\" content=\"4 l\u00e9p\u00e9s az Amazon akci\u00f3terv\u00e9hez: Hogyan nyithatja meg sikeresen elad\u00f3i fi\u00f3kj\u00e1t az Amazonon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/hu\/blog\/hogyan-4-lepes-a-tokeletes-amazon-akciotervhez\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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