{"id":225018,"date":"2020-04-16T03:17:00","date_gmt":"2020-04-16T03:17:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/csak-ellopott-minden-eo-eo-az-amazon-politikai-az-szellemi-tulajdon-vedelmere\/"},"modified":"2020-04-16T03:17:00","modified_gmt":"2020-04-16T03:17:00","slug":"csak-ellopott-minden-eo-eo-az-amazon-politikai-az-szellemi-tulajdon-vedelmere","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/csak-ellopott-minden-eo-eo-az-amazon-politikai-az-szellemi-tulajdon-vedelmere\/","title":{"rendered":"&#8220;Csak ellopott minden, eo, eo&#8221;? Az Amazon politik\u00e1i az szellemi tulajdon v\u00e9delm\u00e9re"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-704574-identifier\">Hogyan \u00e9nekelt m\u00e1r\u00a0<em>Die Prinzen<\/em>? \u201eEz mind csak ellopott \u00e9s elrabolt, csak kih\u00fazott \u00e9s elrabolt. \/ Eln\u00e9z\u00e9st, ezt megengedtem magamnak.\u201c Ami a m\u0171v\u00e9szetben \u00e9s a kult\u00far\u00e1ban tal\u00e1n m\u00e9g intertextu\u00e1lis hivatkoz\u00e1sk\u00e9nt elmegy, az azonban a v\u00e1llalkoz\u00f3k \u00e9s keresked\u0151k sz\u00e1m\u00e1ra messzemen\u0151 k\u00f6vetkezm\u00e9nyekkel j\u00e1rhat: m\u00e1solatok, hamis\u00edtv\u00e1nyok, enged\u00e9ly n\u00e9lk\u00fcli m\u00e1rkahaszn\u00e1lat \u00e9s hasonl\u00f3 dolgok nem sz\u00e1m\u00edtanak k\u00f6nny\u0171 v\u00e9ts\u00e9gnek. A saj\u00e1t online boltjukban a letilt\u00e1si nyilatkozatok a postal\u00e1d\u00e1ba ker\u00fclnek. De az Amazonnak is vannak ir\u00e1nyelvei a szellemi tulajdon vissza\u00e9l\u00e9seinek megel\u0151z\u00e9s\u00e9re.<\/p><p class=\"theme-wp-block gb-responsive-484515-identifier\">A legrosszabb esetben a keresked\u0151ket a teljes fi\u00f3kblokkol\u00e1s vagy a elad\u00f3i fi\u00f3k deaktiv\u00e1l\u00e1sa, illetve az \u00e9rt\u00e9kes\u00edt\u00e9si jogosults\u00e1g megvon\u00e1sa fenyegeti, mindezzel a gazdas\u00e1gi k\u00f6vetkezm\u00e9nyekkel, amelyek ezzel j\u00e1rhatnak. Az \u00e1ltal\u00e1nos elad\u00f3i teljes\u00edtm\u00e9ny ekkor irrelev\u00e1ns, f\u00fcggetlen\u00fcl att\u00f3l, hogy mennyire j\u00f3, \u00e9s mennyire alacsony a lemond\u00e1si ar\u00e1ny vagy a k\u00e9sedelmes sz\u00e1ll\u00edt\u00e1sok sz\u00e1ma. Ez\u00e9rt a keresked\u0151knek gondosan \u00fcgyelni\u00fck kell arra, hogy ne s\u00e9rts\u00e9k meg a szellemi tulajdonjogokat. K\u00fcl\u00f6n\u00f6sen N\u00e9metorsz\u00e1g \u00e9s az Eur\u00f3pai Uni\u00f3 viszonylag szigor\u00fa v\u00e9delmi jogokat alkalmaz \u2013 amelyeket minden keresked\u0151nek be kell tartania, hogy ne kelljen sz\u00e9lesk\u00f6r\u0171 jogi k\u00f6vetkezm\u00e9nyekt\u0151l tartania.<\/p><p class=\"theme-wp-block gb-responsive-684084-identifier\">Ez a bejegyz\u00e9s azonban nem a nemzeti vagy nemzetk\u00f6zi jogi helyzetekkel foglalkozik, hanem kifejezetten az <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/csak-ellopott-minden-eo-eo-az-amazon-politikai-az-szellemi-tulajdon-vedelmere\/\">Amazon ir\u00e1nyelveivel<\/a> a szellemi tulajdon, a m\u00e1rkajogok \u00e9s a term\u00e9khamis\u00edt\u00e1s tekintet\u00e9ben.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-225107-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block\">Jogi tan\u00e1csot mindig csak egy <strong>szak\u00e9rt\u0151 \u00fcgyv\u00e9d<\/strong> adhat! K\u00e9rj\u00fck, k\u00e9ts\u00e9g eset\u00e9n mindenk\u00e9ppen forduljon egy ilyen szakemberhez.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-248329-identifier\" id=\"tab-con-6\">Mi\u00e9rt fontos az Amazon sz\u00e1m\u00e1ra a szellemi tulajdon v\u00e9delme?<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-340576-identifier\"><img decoding=\"async\" width=\"844\" height=\"357\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht.jpeg\" alt=\"Mit foglalkozik m\u00e9g az Amazon a szellemi tulajdon ir\u00e1nyelveiben a szerz\u0151i jogon k\u00edv\u00fcl?\" class=\"wp-image-1697\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht-407x172.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht-768x325.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-98604-identifier\">Az Amazon k\u00e9t funkci\u00f3ban l\u00e9p fel: El\u0151sz\u00f6r is, mint (saj\u00e1t) \u00e1ruk elad\u00f3ja, m\u00e1sodszor pedig mint platform, amely lehet\u0151v\u00e9 teszi harmadik felek sz\u00e1m\u00e1ra, hogy term\u00e9keket forgalmazzanak. Elad\u00f3k\u00e9nt az Amazonnak term\u00e9szetesen be kell tartania a vonatkoz\u00f3 nemzeti szerz\u0151i jogot. De nem lenne mindegy az online \u00f3ri\u00e1snak, ha egy keresked\u0151 szerz\u0151i jogs\u00e9rt\u00e9st k\u00f6vet el?<\/p><p class=\"theme-wp-block gb-responsive-386285-identifier\">Val\u00f3j\u00e1ban nem vil\u00e1gos, hogy a <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201361070?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon szellemi tulajdon ir\u00e1nyelveinek<\/a> betart\u00e1s\u00e1t mennyire ellen\u0151rzik \u00e9s \u00e9rv\u00e9nyes\u00edtik \u00f6n\u00e1ll\u00f3an. K\u00fcl\u00f6n\u00f6sen az eur\u00f3pai keresked\u0151k gyakran azt az \u00e9rz\u00e9st keltik, hogy a m\u00e1rk\u00e1s term\u00e9kek hamis\u00edtv\u00e1nyai vagy a szerz\u0151i jogok m\u00e1s t\u00edpus\u00fa vissza\u00e9l\u00e9sei ellen nem l\u00e9pnek fel el\u00e9g gyakran, p\u00e9ld\u00e1ul a k\u00e9tes aj\u00e1nlatok eset\u00e9ben az \u00e1zsiai t\u00e9rs\u00e9gb\u0151l.<\/p><p class=\"theme-wp-block gb-responsive-447430-identifier\">Az igazs\u00e1g az is, hogy az Amazonnak jogos \u00e9rdeke f\u0171z\u0151dik ahhoz, hogy a szerz\u0151i jogokat betarts\u00e1k a piactereken, \u00e9s hogy a term\u00e9kek eredetis\u00e9ge garant\u00e1lt legyen. Mivel a v\u00e1llalat c\u00e9lja mindig a t\u00f6k\u00e9letes v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny biztos\u00edt\u00e1sa \u2013 ha a v\u00e1s\u00e1rl\u00f3 az eredeti term\u00e9k helyett egy hamis\u00edtv\u00e1nyt kap, az frusztr\u00e1ci\u00f3hoz \u00e9s csal\u00f3d\u00e1shoz vezet, ami viszont visszak\u00fcld\u00e9seket \u00e9s p\u00e9nzvisszat\u00e9r\u00edt\u00e9seket eredm\u00e9nyez. Ezenk\u00edv\u00fcl egy ilyen v\u00e1s\u00e1rl\u00f3 legk\u00f6zelebb tal\u00e1n a versenyt\u00e1rsakn\u00e1l rendel, ami bev\u00e9telkies\u00e9st jelent az e-kereskedelmi \u00f3ri\u00e1s sz\u00e1m\u00e1ra, legal\u00e1bbis az \u00e9rt\u00e9kes\u00edt\u00e9si d\u00edjak form\u00e1j\u00e1ban. Nem sz\u00e1m\u00edt, hogy <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/private-label-oder-handelsware\/\" target=\"_blank\" rel=\"noreferrer noopener\">kereskedelmi \u00e1rukr\u00f3l vagy mag\u00e1nc\u00edmk\u00e9kr\u0151l<\/a> van sz\u00f3.<\/p><p class=\"theme-wp-block gb-responsive-631120-identifier\">Egy m\u00e1sik hat\u00e1s az, hogy a t\u00e9nyleges jogtulajdonosok is arra t\u00f6rekednek, hogy megakad\u00e1lyozz\u00e1k a m\u00e1rkajogaik megs\u00e9rt\u00e9s\u00e9t. Nemcsak a m\u00e1rk\u00e1k tulajdonosai tehetnek bejelent\u00e9st a szerz\u0151i joguk megs\u00e9rt\u00e9se miatt, hanem kapcsolatba l\u00e9pnek az Amazonnal is, hogy \u00e9rv\u00e9nyes\u00edts\u00e9k a szellemi tulajdon v\u00e9delm\u00e9re vonatkoz\u00f3 ir\u00e1nyelveket \u00e9s t\u00f6r\u00f6lj\u00e9k a vissza\u00e9l\u00e9sszer\u0171 aj\u00e1nlatokat, mint p\u00e9ld\u00e1ul a hamis\u00edtott \u00e1rukat.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-399263-identifier\" id=\"tab-con-7\">Mi a szellemi tulajdon az Amazonn\u00e1l?<\/h2><p class=\"theme-wp-block gb-responsive-528381-identifier\">Alapvet\u0151en az online \u00f3ri\u00e1s \u00e9s a keresked\u0151k is k\u00f6telesek betartani a vonatkoz\u00f3 jogszab\u00e1lyokat az adott orsz\u00e1gban vagy gazdas\u00e1gi t\u00e9rs\u00e9gben, ahol az \u00e1rukat \u00e9rt\u00e9kes\u00edt\u00e9sre k\u00edn\u00e1lj\u00e1k. Egy keresked\u0151, aki a n\u00e9met piact\u00e9ren \u00e9rt\u00e9kes\u00edt, teh\u00e1t ismernie \u00e9s figyelembe kell vennie a n\u00e9met jogi helyzetet. Az Eur\u00f3pai Uni\u00f3 vagy az Eur\u00f3pai Gazdas\u00e1gi T\u00e9rs\u00e9g (EGT) tagjai, ide\u00e9rtve Izlandot, Norv\u00e9gi\u00e1t \u00e9s Liechtensteint, eset\u00e9ben az eur\u00f3pai jogszab\u00e1lyok is szerepet j\u00e1tszanak.<\/p><p class=\"theme-wp-block gb-responsive-907058-identifier\">Ezek alapj\u00e1n orient\u00e1l\u00f3dnak az Amazon szellemi tulajdon v\u00e9delm\u00e9r\u0151l sz\u00f3l\u00f3 ir\u00e1nyelvei is. Mindig a vonatkoz\u00f3 szerz\u0151i jog \u00e9s a kapcsol\u00f3d\u00f3 jogszab\u00e1lyok, p\u00e9ld\u00e1ul a szabadalmi jog a meghat\u00e1roz\u00f3. Az Amazon az ir\u00e1nyelveit k\u00fcl\u00f6nb\u00f6z\u0151 szakaszokra osztja:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809499-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-853094-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">szerz\u0151i jog,<\/li><li class=\"theme-wp-block gb-responsive-375698-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">m\u00e1rka,<\/li><li class=\"theme-wp-block gb-responsive-101426-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">szabadalom,<\/li><li class=\"theme-wp-block gb-responsive-33611-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">haszn\u00e1lati minta,<\/li><li class=\"theme-wp-block gb-responsive-185533-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">p\u00e1rhuzamos import \u00e9s<\/li><li class=\"theme-wp-block gb-responsive-600226-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">formatervez\u00e9s<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-777705-identifier\">A k\u00f6vetkez\u0151kben r\u00e9szletesen megvizsg\u00e1ljuk a ter\u00fcleteket, \u00e9s tiszt\u00e1zzuk, hogy milyen hat\u00e1sai vannak az Amazon szellemi tulajdonra vonatkoz\u00f3 ir\u00e1nyelveinek az \u00d6n sz\u00e1m\u00e1ra keresked\u0151k\u00e9nt, \u00e9s mit tehet, ha azzal v\u00e1dolj\u00e1k, hogy megs\u00e9rtette ezeket az ir\u00e1nyelveket.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-209194-identifier\" id=\"tab-con-8\">A szerz\u0151i jog az Amazonn\u00e1l<\/h3><div class=\"wp-block-image is-style-default gb-responsive-744012-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen.jpg\" alt=\"Mit jelent az Amazonn\u00e1l a \u201eszellemi tulajdon\u201d? Ezt mindenesetre nem lehet \u00e9rt\u00e9kes\u00edteni.\" class=\"wp-image-1719\" style=\"width:500px;height:333px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen-407x271.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen.jpg 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-584341-identifier\">Jellemz\u0151 a szerz\u0151i jogra, hogy ahhoz nincs sz\u00fcks\u00e9g form\u00e1lis regisztr\u00e1ci\u00f3ra vagy hasonl\u00f3 akt\u00edv l\u00e9p\u00e9sre a jogtulajdonos r\u00e9sz\u00e9r\u0151l \u2013 ellent\u00e9tben p\u00e9ld\u00e1ul a szabadalmi joggal. \u00c1ltal\u00e1ban a m\u0171 alkot\u00f3ja, mint p\u00e9ld\u00e1ul egy k\u00e9p vagy reg\u00e9ny szerz\u0151je, birtokolja a szerz\u0151i jogokat; \u0151 rendelkezik az egyed\u00fcli hasznos\u00edt\u00e1si jogokkal.<\/p><p class=\"theme-wp-block gb-responsive-243349-identifier\">A szerz\u0151i jog a sz\u00e9pirodalom, tudom\u00e1ny \u00e9s m\u0171v\u00e9szet m\u0171veire vonatkozik (\u00a7 2 UrhG), n\u00e9h\u00e1ny EU-\u00e1llamban azonban a ipari mint\u00e1kra \u00e9s formatervez\u00e9sekre is (t\u00f6bbek k\u00f6z\u00f6tt N\u00e9metorsz\u00e1gban). Ennek megfelel\u0151en tilos enged\u00e9ly n\u00e9lk\u00fcli m\u00e1solatokat \u00e9rt\u00e9kes\u00edteni, v\u00e9dett eredeti m\u0171veket enged\u00e9ly n\u00e9lk\u00fcl felhaszn\u00e1lni vagy ilyen \u00e1rut behozni az EGT-be.<\/p><p class=\"theme-wp-block gb-responsive-894893-identifier\">Ez\u00e9rt az Amazon szellemi tulajdon v\u00e9delm\u00e9r\u0151l sz\u00f3l\u00f3 ir\u00e1nyelve <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201361070?language=de_DE\">a <strong>term\u00e9kfot\u00f3kra<\/strong> is vonatkozik<\/a>, amelyek szint\u00e9n szerz\u0151i jogi v\u00e9delem alatt \u00e1llhatnak. M\u00e9g ha a keresked\u0151k jogosultak is egy m\u00e1rk\u00e1s term\u00e9k \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9re, ez nem jelenti azt, hogy egyszer\u0171en m\u00e1s keresked\u0151k term\u00e9kfot\u00f3it tehetik k\u00f6zz\u00e9 a term\u00e9k r\u00e9szletez\u0151 oldal\u00e1n. Azonban a keresked\u0151 \u00e1ltal k\u00e9sz\u00edtett k\u00e9pek haszn\u00e1lata megengedett, mivel ezekhez mint alkot\u00f3k rendelkeznek a sz\u00fcks\u00e9ges jogokkal.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-773022-identifier\" id=\"tab-con-9\">Honnan tudom, hogy egy term\u00e9ket a szerz\u0151i jog szerint \u00e9rt\u00e9kes\u00edthetek-e?<\/h4><p class=\"theme-wp-block gb-responsive-314912-identifier\">K\u00fcl\u00f6nb\u00f6z\u0151 forgat\u00f3k\u00f6nyvek l\u00e9teznek, amelyek lehet\u0151v\u00e9 teszik a keresked\u0151k sz\u00e1m\u00e1ra, hogy v\u00e9dett term\u00e9ket \u2013 p\u00e9ld\u00e1ul egy k\u00f6nyvet \u2013 \u00e9rt\u00e9kes\u00edtsenek. Ezt az Amazon a szellemi tulajdonra vonatkoz\u00f3 ir\u00e1nyelveiben is t\u00e1rgyalja:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-125539-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-253948-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>A keresked\u0151 az alkot\u00f3.<\/strong> A saj\u00e1t m\u0171v\u00e9t term\u00e9szetesen mindenki eladhatja, ahogy szeretn\u00e9.<\/li><li class=\"theme-wp-block gb-responsive-856822-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>A jogtulajdonos vagy alkot\u00f3 enged\u00e9lyezte az \u00e9rt\u00e9kes\u00edt\u00e9st.<\/strong> A keresked\u0151knek azonban \u00fcgyelni\u00fck kell arra, hogy ezt k\u00e9ts\u00e9g eset\u00e9n bizony\u00edtani tudj\u00e1k.<\/li><li class=\"theme-wp-block gb-responsive-773216-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>A term\u00e9k \u00e9rt\u00e9kes\u00edt\u00e9se a kimer\u00fcl\u00e9si elv keretein bel\u00fcl megengedett.<\/strong> Ennek \u00e9rtelm\u00e9ben az \u201eeredeti, jogszer\u0171en megszerzett fizikai term\u00e9k [&#8230;] viszontelad\u00e1sa [a szerz\u0151i jog tulajdonos\u00e1nak enged\u00e9lye n\u00e9lk\u00fcl] megengedett\u201d.<\/li><\/ol><\/div><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-535607-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-984673-identifier\"><strong>Figyelem!<\/strong> A kimer\u00fcl\u00e9si elv Eur\u00f3p\u00e1ban csak az import\u00e1lt term\u00e9kekre vonatkozik, ha azokat kor\u00e1bban <strong>jogszer\u0171en behozt\u00e1k az EGT-be vagy ott \u00e9rt\u00e9kes\u00edtett\u00e9k<\/strong>, azaz a jogtulajdonos vagy annak beleegyez\u00e9s\u00e9vel egy jogosult szem\u00e9ly \u00e1ltal. A keresked\u0151knek ez\u00e9rt mindenk\u00e9ppen <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/szakertoi-interju-a-jol-forrasozott-informacio-a-csata-fele-ime-hogyan-keszitheted-fel-magad-valsaghelyzetben\/\" target=\"_blank\" rel=\"noreferrer noopener\">figyelni\u00fck kell a beszerz\u00e9si forr\u00e1suk megb\u00edzhat\u00f3s\u00e1g\u00e1ra<\/a>, hogy megakad\u00e1lyozz\u00e1k a p\u00e1rhuzamos importot!<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-167546-identifier\" id=\"tab-con-10\">A m\u00e1rkajog az Amazonn\u00e1l<\/h3><div class=\"wp-block-image gb-responsive-369409-identifier\"><figure class=\"theme-wp-block alignright size-large\"><img decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum.jpeg\" alt='Az Amazon \u201eSzellemi tulajdon\u201d ir\u00e1nyelve a m\u00e1rkajogot is t\u00e1rgyalja.' class=\"wp-image-1724\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum.jpeg 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-797300-identifier\">Az Amazon a szellemi tulajdon v\u00e9delm\u00e9r\u0151l sz\u00f3l\u00f3 ir\u00e1nyelveiben r\u00e9szletesen foglalkozik a m\u00e1rkajogs\u00e9rt\u00e9s \u00e9s \u00e1ltal\u00e1ban a m\u00e1rk\u00e1k t\u00e9m\u00e1j\u00e1val is. Ezek \u00e1ltal\u00e1ban v\u00e9dettek, \u00e9s m\u00e1sok nem haszn\u00e1lhatj\u00e1k \u0151ket egyszer\u0171en \u00fagy.<\/p><p class=\"theme-wp-block gb-responsive-580713-identifier\">A szerz\u0151i joggal ellent\u00e9tben a m\u00e1rk\u00e1kat \u00e1ltal\u00e1ban regisztr\u00e1lni kell ahhoz, hogy v\u00e9dve legyenek a jogosulatlan felhaszn\u00e1l\u00e1s ellen. N\u00e9metorsz\u00e1gban a megfelel\u0151 hat\u00f3s\u00e1g a <a href=\"https:\/\/www.dpma.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DPMA<\/a>, eur\u00f3pai szinten pedig az <a href=\"https:\/\/euipo.europa.eu\/ohimportal\/de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EUIPO<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-333207-identifier\">Fontos tudni: <strong>A m\u00e1rkav\u00e9delem mindig ter\u00fcleti alap\u00fa.<\/strong> Aki a DPMA-n\u00e1l regisztr\u00e1lta a m\u00e1rk\u00e1j\u00e1t, nem v\u00e1rhatja el, hogy K\u00edn\u00e1ban is fell\u00e9phet a nem enged\u00e9lyezett haszn\u00e1lat ellen. A v\u00e9delem a m\u00e1rka jogosulatlan haszn\u00e1lat\u00e1ra vonatkozik, k\u00fcl\u00f6n\u00f6sen, ha ezzel a v\u00e1s\u00e1rl\u00f3kat megt\u00e9vesztik, p\u00e9ld\u00e1ul a term\u00e9keket k\u00edn\u00e1l\u00f3 szem\u00e9ly vagy a term\u00e9kekkel kapcsolatban \u00e1ll\u00f3 szem\u00e9ly kil\u00e9te tekintet\u00e9ben.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-962357-identifier\" id=\"tab-con-11\">A m\u00e1rk\u00e1k bizonyos felt\u00e9telek mellett forgalmazhat\u00f3k<\/h4><p class=\"theme-wp-block gb-responsive-678166-identifier\">A regisztr\u00e1lt, v\u00e9dett m\u00e1rk\u00e1s term\u00e9keket harmadik felek is forgalmazhatj\u00e1k \u2013 ha bizonyos k\u00f6vetelm\u00e9nyek teljes\u00fclnek. M\u00e1sr\u00e9szt a m\u00e1rk\u00e1jogosult megtilthatja a m\u00e1rk\u00e1ja haszn\u00e1lat\u00e1t is. Az Amazon szellemi tulajdon v\u00e9delm\u00e9r\u0151l sz\u00f3l\u00f3 ir\u00e1nyelvei k\u00fcl\u00f6nb\u00f6z\u0151 eseteket ismernek e tekintetben:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-853370-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-669340-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A term\u00e9k <strong>azonos<\/strong> azzal, amelyre a m\u00e1rk\u00e1jogosult regisztr\u00e1lta a m\u00e1rk\u00e1j\u00e1t.<\/li><li class=\"theme-wp-block gb-responsive-200243-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A term\u00e9k <strong>nagy hasonl\u00f3s\u00e1got<\/strong> mutat azzal, amelyre a m\u00e1rk\u00e1jogosult regisztr\u00e1lta a m\u00e1rk\u00e1j\u00e1t.<\/li><li class=\"theme-wp-block gb-responsive-270403-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A ugyanazon vagy hasonl\u00f3 m\u00e1rka haszn\u00e1lata <strong>tisztess\u00e9gtelen el\u0151nyt<\/strong> jelent.<\/li><li class=\"theme-wp-block gb-responsive-639912-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A megk\u00fcl\u00f6nb\u00f6ztet\u0151 jegyek vagy a <strong>m\u00e1rka<\/strong> vagy a m\u00e1rk\u00e1jogosult h\u00edrneve jogellenesen s\u00e9r\u00fcl.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-128047-identifier\">A j\u00f3 h\u00edr minden Amazon-keresked\u0151 sz\u00e1m\u00e1ra:\u00a0<strong>Ez nem jelenti azt, hogy a m\u00e1rk\u00e1s term\u00e9keket alapvet\u0151en nem lehet \u00e9rt\u00e9kes\u00edteni.<\/strong>\u00a0Aki betart bizonyos el\u0151\u00edr\u00e1sokat, az nyugodtan k\u00edn\u00e1lhat m\u00e1rk\u00e1s \u00e1rut az Amazonon, m\u00e9g akkor is, ha \u0151 maga nem a m\u00e1rka tulajdonosa. Ehhez sz\u00fcks\u00e9ges, hogy<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-955078-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-195770-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=201165970&amp;language=de_DE&amp;ref=efph_201165970_cont_201361070\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">eredeti \u00e1rukkal kereskedni<\/a>,<\/li><li class=\"theme-wp-block gb-responsive-878842-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">az\u00a0<strong>m\u00e1rkanev\u00e9n<\/strong>\u00a0az eredeti \u00e9rtelemben k\u00edn\u00e1lva van.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-243660-identifier\">Aki p\u00e9ld\u00e1ul Deuter h\u00e1tizs\u00e1kokat szeretne \u00e9rt\u00e9kes\u00edteni, az ezt az Amazonon a szellemi tulajdon v\u00e9delm\u00e9r\u0151l sz\u00f3l\u00f3 ir\u00e1nyelvek szerint megteheti, felt\u00e9ve, hogy az \u00e1ruk val\u00f3ban eredeti Deuter h\u00e1tizs\u00e1kok \u00e9s a Deuter m\u00e1rkanev\u00e9n k\u00edn\u00e1lj\u00e1k \u0151ket.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-272349-identifier\" id=\"tab-con-1\">Hasonl\u00f3s\u00e1g versus Kompatibilit\u00e1s<\/h4><p class=\"theme-wp-block gb-responsive-803929-identifier\">Ugyan\u00edgy \u00e1ltal\u00e1ban megengedett egy m\u00e1rka megnevez\u00e9se, hogy p\u00e9ld\u00e1ul egy nem m\u00e1rk\u00e1s term\u00e9k kompatibilit\u00e1s\u00e1t bemutassuk. Aki mobiltelefon tokokat \u00e1rus\u00edt, \u00edgy t\u00e1j\u00e9koztathat arr\u00f3l, hogy ezek a Samsung, Apple vagy Huawei m\u00e1rk\u00e1k modelljeihez is illeszkednek.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-140503-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block\"><strong>Azonban nem megengedett hasonl\u00f3s\u00e1got l\u00e9trehozni!<\/strong>\u00a0Ha a mobiltelefon tokok p\u00e9ld\u00e1j\u00e1n\u00e1l maradunk: Tilos azt \u00edrni, hogy a mobiltelefon tok olyan hasonl\u00f3, mint a Huawei-\u00e9, vagy ak\u00e1r jobb, mint a Samsung-\u00e9.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-922694-identifier\">Ahhoz, hogy eld\u00f6nts\u00e9k, egy term\u00e9k \u00e9rt\u00e9kes\u00edthet\u0151-e az Amazonon, a keresked\u0151knek fel kell tenni\u00fck maguknak a k\u00e9rd\u00e9st,<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-490730-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-569322-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">hogy az \u00e1ruk egy\u00a0<strong>megb\u00edzhat\u00f3 forr\u00e1sb\u00f3l<\/strong>\u00a0sz\u00e1rmaznak-e, p\u00e9ld\u00e1ul egy szerz\u0151d\u00e9ses keresked\u0151t\u0151l.<\/li><li class=\"theme-wp-block gb-responsive-920686-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">hogy vannak-e\u00a0<strong>bizony\u00edt\u00e9kok<\/strong>, amelyek igazolj\u00e1k az eredetis\u00e9get (pl. sz\u00e1ml\u00e1k).<\/li><li class=\"theme-wp-block gb-responsive-542374-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">hogy az Amazon term\u00e9kadatlapj\u00e1n tal\u00e1lhat\u00f3 inform\u00e1ci\u00f3k\u00a0<strong>f\u00e9lrevezet\u0151ek<\/strong>\u00a0lehetnek, \u00e9s nem a hasonl\u00f3s\u00e1got, hanem a kompatibilit\u00e1st \u00edrj\u00e1k le.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-853348-identifier\" id=\"tab-con-14\">Szabadalmak, haszn\u00e1lati mint\u00e1k \u00e9s formatervek<\/h3><p class=\"theme-wp-block gb-responsive-633115-identifier\">A szerz\u0151i jog \u00e9s a m\u00e1rkajog mellett az Amazon a szellemi tulajdonr\u00f3l sz\u00f3l\u00f3 ir\u00e1nyelveiben eml\u00edti a szabadalmakat, haszn\u00e1lati mint\u00e1kat \u00e9s formaterveket is. Mindh\u00e1rom v\u00e9delmi forma, ak\u00e1rcsak a m\u00e1rkajog, ter\u00fcleti alap\u00fa.<\/p><p class=\"theme-wp-block gb-responsive-385634-identifier\">A k\u00e9t el\u0151bbi abban k\u00fcl\u00f6nb\u00f6zik, hogy nem egy kreat\u00edv munk\u00e1t v\u00e9denek, hanem egy adott tal\u00e1lm\u00e1nyt egy meghat\u00e1rozott id\u0151tartamra. A feltal\u00e1l\u00f3 egy\u00a0<strong>szabadalom<\/strong>\u00a0\u00e1ltal megszerzi a jogot a gy\u00e1rt\u00e1s, haszn\u00e1lat, \u00e9rt\u00e9kes\u00edt\u00e9s \u00e9s import tilalm\u00e1ra. Ugyanez vonatkozik a\u00a0<strong>haszn\u00e1lati mint\u00e1kra<\/strong>, azonban a megszerz\u00e9shez sz\u00fcks\u00e9ges akad\u00e1lyok alacsonyabbak, \u00e9s a jogv\u00e9delem kev\u00e9sb\u00e9 \u00e1tfog\u00f3.<\/p><p class=\"theme-wp-block gb-responsive-649436-identifier\">Egy\u00a0<strong>formaterv<\/strong>\u00a0viszont csup\u00e1n egy term\u00e9k megjelen\u00e9s\u00e9re vonatkozik. Van lehet\u0151s\u00e9g egy formaterv regisztr\u00e1l\u00e1s\u00e1ra, ami korl\u00e1tlan v\u00e9delmet biztos\u00edt. De a nem regisztr\u00e1lt formatervek is v\u00e9dettek lehetnek h\u00e1rom \u00e9vig.<\/p><p class=\"theme-wp-block gb-responsive-726721-identifier\">Ha egy term\u00e9k szabadalom, haszn\u00e1lati minta vagy formaterv \u00e1ltal v\u00e9dett, akkor az Amazonon t\u00f6rt\u00e9n\u0151 \u00e9rt\u00e9kes\u00edt\u00e9s tilthat\u00f3, ha a keresked\u0151 nem rendelkezik megfelel\u0151 jogokkal. Miel\u0151tt egy aj\u00e1nlatot k\u00f6zz\u00e9tesznek, ki kell z\u00e1rni, hogy az szellemi tulajdon \u201elop\u00e1s\u00e1r\u00f3l\u201d van sz\u00f3.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-360858-identifier\" id=\"tab-con-2\">Milyen k\u00f6vetkezm\u00e9nyekkel j\u00e1rhat egy ir\u00e1nyelv megs\u00e9rt\u00e9se?<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-6392-identifier\"><img decoding=\"async\" width=\"844\" height=\"425\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen.jpeg\" alt=\"Hogyan lehet megv\u00e9deni a szellemi tulajdont az Amazonon?\" class=\"wp-image-2148\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen-407x205.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen-768x387.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-699340-identifier\">Ha jogilag k\u00fcl\u00f6n\u00f6sen v\u00e9dett term\u00e9keket jogosulatlanul \u00e9rt\u00e9kes\u00edt, az jelent\u0151s k\u00f6vetkezm\u00e9nyekkel j\u00e1rhat az \u00d6n sz\u00e1m\u00e1ra. Egyr\u00e9szt jogi probl\u00e9m\u00e1k mer\u00fclhetnek fel \u2013 az egyszer\u0171 figyelmeztet\u00e9sekt\u0151l kezdve a magas k\u00e1rt\u00e9r\u00edt\u00e9si ig\u00e9nyekig \u00e9s b\u00f6rt\u00f6nb\u00fcntet\u00e9sekig. M\u00e1sr\u00e9szt az Amazon maga is \u00e9rv\u00e9nyes\u00edti a szellemi tulajdon v\u00e9delm\u00e9r\u0151l sz\u00f3l\u00f3 ir\u00e1nyelveit a Marketplace-en.<\/p><p class=\"theme-wp-block gb-responsive-606434-identifier\">Ha az Amazon \u00e9rtes\u00edt\u00e9st kap arr\u00f3l, hogy egy aj\u00e1nlat megs\u00e9rti az ir\u00e1nyelveket vagy a hat\u00e1lyos t\u00f6rv\u00e9nyeket, akkor\u00a0<strong>\u00e1ltal\u00e1ban t\u00f6rli ezt az aj\u00e1nlatot<\/strong>\u00a0\u00e9s e-mailben\u00a0<strong>figyelmeztet\u00e9st<\/strong>\u00a0k\u00fcld a keresked\u0151nek. T\u00f6bb megs\u00e9rt\u00e9s eset\u00e9n ez t\u00f6bb figyelmeztet\u00e9s is lehet.<\/p><p class=\"theme-wp-block gb-responsive-319327-identifier\">Ezenk\u00edv\u00fcl az e-kereskedelmi \u00f3ri\u00e1s fenntartja a jogot, hogy\u00a0<strong>megsemmis\u00edtse a megfelel\u0151\u00a0<a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/az-amazon-altal-teljesitett-kinek-alkalmas-az-amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">FBA \u00e1rut<\/a>\u00a0a rakt\u00e1raiban<\/strong>\u00a0\u2013 term\u00e9szetesen a \u00e9rintett elad\u00f3 k\u00f6lts\u00e9g\u00e9re \u2013 \u00e9s sz\u00fcks\u00e9g eset\u00e9n\u00a0<strong>felf\u00fcggessze az elad\u00f3i fi\u00f3kot<\/strong>. Az Amazon \u00e1ltal az elad\u00f3 sz\u00e1m\u00e1ra t\u00f6rt\u00e9n\u0151 kifizet\u00e9s tov\u00e1bbi visszatart\u00e1sra ker\u00fcl, am\u00edg a v\u00e1s\u00e1rl\u00f3 meg nem kapja a megrendelt eredeti \u00e1rut.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-716878-identifier\" id=\"tab-con-3\">Fellebbez\u00e9s \u2013 Bizony\u00edt\u00e9kok beny\u00fajt\u00e1sa<\/h3><p class=\"theme-wp-block gb-responsive-202948-identifier\">De Amazon is hib\u00e1zik \u2013 az FBA-rakt\u00e1rakban\u00a0<a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/fba-fehler-kosten-geld\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9pp\u00fagy, mint p\u00e9ld\u00e1ul a jogtulajdonosok hamis panaszai miatt<\/a>. Azok a keresked\u0151k, akik figyelmeztet\u00e9st kaptak, v\u00e1laszolhatnak erre az e-mailre \u00e9s fellebbezhetnek, p\u00e9ld\u00e1ul ha soha nem \u00e9rt\u00e9kes\u00edtettek ilyen term\u00e9ket, vagy jogosultak az \u00e1ru \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9re.<\/p><p class=\"theme-wp-block gb-responsive-142217-identifier\">Az Amazon szellemi tulajdon v\u00e9delm\u00e9r\u0151l sz\u00f3l\u00f3 ir\u00e1nyelveiben azonban a v\u00e1llalat r\u00e1mutat, hogy ilyen esetben\u00a0<strong>bizony\u00edt\u00e9kokra<\/strong>\u00a0van sz\u00fcks\u00e9ge: \u201eHa \u00fagy v\u00e9li, hogy jogtulajdonosnak vagy az Amazonnak t\u00e9ved\u00e9se t\u00f6rt\u00e9nt a term\u00e9kaj\u00e1nlatai elt\u00e1vol\u00edt\u00e1sakor szerz\u0151i jogs\u00e9rt\u00e9s miatt, v\u00e1laszoljon a figyelmeztet\u0151 e-mailre, \u00e9s adjon meg konkr\u00e9t okokat, ami\u00e9rt \u00fagy v\u00e9li, hogy hiba t\u00f6rt\u00e9nt. Sz\u00fcks\u00e9g eset\u00e9n ny\u00fajtson be sz\u00e1ml\u00e1t vagy rendel\u00e9si sz\u00e1mot, amely igazolja a term\u00e9k eredetis\u00e9g\u00e9t.\u201d<\/p><p class=\"theme-wp-block gb-responsive-730098-identifier\">Egy m\u00e1sik lehet\u0151s\u00e9g, hogy\u00a0<strong>kapcsolatba l\u00e9pjen az eredeti jogtulajdonossal<\/strong>\u00a0\u00e9s k\u00e9rje, hogy vonja vissza a panaszt.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-61690-identifier\" id=\"tab-con-12\">Fi\u00f3kfelf\u00fcggeszt\u00e9s: Int\u00e9zked\u00e9si terv k\u00e9sz\u00edt\u00e9se<\/h3><p class=\"theme-wp-block gb-responsive-640010-identifier\">A helyzet nehezebb, ha a keresked\u0151 fi\u00f3kj\u00e1t m\u00e1r felf\u00fcggesztett\u00e9k. Ilyen esetekben az Amazon \u00e1ltal\u00e1ban egy \u00fagynevezett\u00a0<strong>int\u00e9zked\u00e9si tervet<\/strong>\u00a0k\u00e9r a keresked\u0151t\u0151l, amely k\u00fcl\u00f6nb\u00f6z\u0151 inform\u00e1ci\u00f3kat kell, hogy tartalmazzon. Az Amazon a szellemi tulajdonr\u00f3l sz\u00f3l\u00f3 ir\u00e1nyelveiben azt is megadja, hogy szeretn\u00e9 tudni az illeg\u00e1lis \u00e9rt\u00e9kes\u00edt\u00e9s okait, valamint hogy milyen l\u00e9p\u00e9seket tesz a keresked\u0151 a j\u00f6v\u0151beli jogs\u00e9rt\u00e9sek megel\u0151z\u00e9se \u00e9rdek\u00e9ben.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-454168-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-189391-identifier\">Az int\u00e9zked\u00e9si terv az Amazon n\u00e9pszer\u0171 eszk\u00f6ze, amelyet sok m\u00e1s esetben is alkalmaznak a szab\u00e1lyok megs\u00e9rt\u00e9sekor az online piactereken. Az \u00e9rintett keresked\u0151knek nem szabad f\u00e9lv\u00e1llr\u00f3l venni\u00fck a kidolgoz\u00e1s\u00e1t. A kommunik\u00e1ci\u00f3 az Amazonnal tov\u00e1bbra is neh\u00e9z, \u00e9s a megold\u00e1sok mindig kedvez\u0151bbek a web\u00e1ruh\u00e1z \u00f3ri\u00e1s\u00e1nak, mint a magyar\u00e1zkod\u00e1sok. Sz\u00fcks\u00e9g eset\u00e9n \u00e9rdemes lehet egy szakemberhez, p\u00e9ld\u00e1ul egy speci\u00e1lis \u00fcgyn\u00f6ks\u00e9ghez fordulni. Tov\u00e1bbi inform\u00e1ci\u00f3kat tal\u00e1lhat a\u00a0<a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/hogyan-4-lepes-a-tokeletes-amazon-akciotervhez\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hogyan k\u00e9sz\u00edtsek int\u00e9zked\u00e9si tervet az Amazon sz\u00e1m\u00e1ra?<\/a><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-206029-identifier\">R\u00e9szletes inform\u00e1ci\u00f3kat az Amazon szellemi tulajdon v\u00e9delm\u00e9r\u0151l sz\u00f3l\u00f3 ir\u00e1nyelveinek \u00e9rv\u00e9nyes\u00edt\u00e9s\u00e9r\u0151l az \u00e9rintettek a\u00a0<a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=201361070&amp;language=de-DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Seller Central s\u00fag\u00f3oldalain<\/a>\u00a0tal\u00e1lnak.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-489609-identifier\" id=\"tab-con-13\">\u00d6sszegz\u00e9s: A v\u00e9delmi jogokat mindenk\u00e9ppen figyelembe kell venni!<\/h2><p class=\"theme-wp-block gb-responsive-845388-identifier\">Ahogy l\u00e1ttuk, az Amazon szellemi tulajdon v\u00e9delm\u00e9r\u0151l sz\u00f3l\u00f3 ir\u00e1nyelveinek megs\u00e9rt\u00e9se s\u00falyos k\u00f6vetkezm\u00e9nyekkel j\u00e1rhat. Az e-kereskedelmi \u00f3ri\u00e1s nemcsak figyelmeztet\u00e9seket k\u00fcld, hanem a term\u00e9kaj\u00e1nlatokat t\u00f6rli, az FBA-term\u00e9keket megsemmis\u00edti, \u00e9s sz\u00e9ls\u0151s\u00e9ges esetben ak\u00e1r a \u00e9rt\u00e9kes\u00edt\u00e9si jogosults\u00e1got is visszavonhatja. Ebben az esetben a keresked\u0151 \u00e1ltal\u00e1nos teljes\u00edtm\u00e9nye m\u00e1r nem sz\u00e1m\u00edt, f\u00fcggetlen\u00fcl att\u00f3l, hogy mennyire j\u00f3, \u00e9s mennyire alacsony p\u00e9ld\u00e1ul a lemond\u00e1si ar\u00e1ny vagy a k\u00e9sedelmes sz\u00e1ll\u00edt\u00e1sok sz\u00e1ma. K\u00fcl\u00f6n\u00f6sen azok sz\u00e1m\u00e1ra, akik bev\u00e9tel\u00fcket f\u0151k\u00e9nt az Amazonon kereszt\u00fcl szerzik, a fi\u00f3k felf\u00fcggeszt\u00e9se katasztr\u00f3f\u00e1val \u00e9r fel.<\/p><p class=\"theme-wp-block gb-responsive-360441-identifier\">Amazonon k\u00edv\u00fcl a szerz\u0151i jogok vagy a m\u00e1rkajogok megs\u00e9rt\u00e9se is sok p\u00e9nzbe \u00e9s idegess\u00e9gbe ker\u00fclhet, p\u00e9ld\u00e1ul figyelmeztet\u00e9sek form\u00e1j\u00e1ban. Ezt a keresked\u0151k elker\u00fclhetik egy\u00a0<a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/6-tipp-hogyan-kezdjen-hozza-a-jo-amazon-fba-termek-kutatashoz\/\" target=\"_blank\" rel=\"noreferrer noopener\">alapos term\u00e9kkutat\u00e1ssal<\/a>\u00a0\u00e9s a megfelel\u0151 term\u00e9kadatlap pontos megfogalmaz\u00e1s\u00e1val. K\u00e9ts\u00e9g eset\u00e9n azonban mindig aj\u00e1nlott egy \u00fcgyv\u00e9d bevon\u00e1sa.<\/p><p class=\"theme-wp-block gb-responsive-788799-identifier has-small-font-size\">K\u00e9pforr\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9 peshkov \u2013 stock.adobe.com \/ \u00a9 tiero \u2013 stock.adobe.com \/ \u00a9 \u0100nanda \u2013 stock.adobe.com \/ \u00a9 REDPIXEL \u2013 stock.adobe.com \/ \u00a9 Brad Pict \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Hogyan \u00e9nekelt m\u00e1r\u00a0Die Prinzen? \u201eEz mind csak ellopott \u00e9s elrabolt, csak kih\u00fazott \u00e9s elrabolt. \/ Eln\u00e9z\u00e9st, ezt megengedtem magamnak.\u201c Ami a m\u0171v\u00e9szetben \u00e9s a kult\u00far\u00e1ban tal\u00e1n m\u00e9g intertextu\u00e1lis hivatkoz\u00e1sk\u00e9nt elmegy, az azonban a v\u00e1llalkoz\u00f3k \u00e9s keresked\u0151k sz\u00e1m\u00e1ra messzemen\u0151 k\u00f6vetkezm\u00e9nyekkel j\u00e1rhat: m\u00e1solatok, hamis\u00edtv\u00e1nyok, enged\u00e9ly n\u00e9lk\u00fcli m\u00e1rkahaszn\u00e1lat \u00e9s hasonl\u00f3 dolgok nem sz\u00e1m\u00edtanak k\u00f6nny\u0171 v\u00e9ts\u00e9gnek. A saj\u00e1t online<\/p>\n","protected":false},"author":3,"featured_media":1693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1221],"tags":[],"class_list":["post-225018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eladas-az-amazonon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon: \u00c9rt\u00e9kes\u00edt\u00e9si jogosults\u00e1gok visszavonva?<\/title>\n<meta name=\"description\" content=\"Amazon Marketplace: \u00c9rt\u00e9kes\u00edt\u00e9si jogosults\u00e1gok visszavonva? 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