{"id":225042,"date":"2020-06-30T10:47:00","date_gmt":"2020-06-30T10:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/szamolja-ki-a-lemondasi-aranyt-es-novelje-az-eladoi-teljesitmenyt-tippek-az-amazon-kereskedoknek-beleertve-a-szamitasi-kepletet\/"},"modified":"2020-06-30T10:47:00","modified_gmt":"2020-06-30T10:47:00","slug":"szamolja-ki-a-lemondasi-aranyt-es-novelje-az-eladoi-teljesitmenyt-tippek-az-amazon-kereskedoknek-beleertve-a-szamitasi-kepletet","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/szamolja-ki-a-lemondasi-aranyt-es-novelje-az-eladoi-teljesitmenyt-tippek-az-amazon-kereskedoknek-beleertve-a-szamitasi-kepletet\/","title":{"rendered":"Sz\u00e1molja ki a lemond\u00e1si ar\u00e1nyt \u00e9s n\u00f6velje az elad\u00f3i teljes\u00edtm\u00e9nyt \u2013 Tippek az Amazon keresked\u0151knek (bele\u00e9rtve a sz\u00e1m\u00edt\u00e1si k\u00e9pletet)"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-997895-identifier\">A rendel\u00e9s be\u00e9rkezik \u2013 de az \u00e1ru kisz\u00e1ll\u00edt\u00e1sa nem lehets\u00e9ges. Ez nem egy sz\u00e9p forgat\u00f3k\u00f6nyv, sem a v\u00e1s\u00e1rl\u00f3, sem a keresked\u0151 sz\u00e1m\u00e1ra. Mert azon k\u00edv\u00fcl, hogy egy lemond\u00e1s miatt k\u00e9szp\u00e9nz veszhet el, ez a helyzet nem \u00e9ppen kedvez\u0151 a v\u00e1s\u00e1rl\u00f3i h\u0171s\u00e9g szempontj\u00e1b\u00f3l. Az Amazon-keresked\u0151k azonban egy tov\u00e1bbi probl\u00e9m\u00e1val is szembes\u00fclnek: a \u00fagynevezett\u00a0<strong>lemond\u00e1si ar\u00e1ny a megrendel\u00e9s teljes\u00edt\u00e9se el\u0151tt egy nagyon fontos mutat\u00f3<\/strong>, amely k\u00f6zvetlen\u00fcl befoly\u00e1solja az elad\u00f3i teljes\u00edtm\u00e9ny sz\u00e1m\u00edt\u00e1s\u00e1t.<\/p><p class=\"theme-wp-block gb-responsive-112747-identifier\">\u00cdgy ez a\u00a0<a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legfontosabb-amazon-kpi-k-egy-pillantasra-ezeket-a-mutatokat-mindenkeppen-figyelembe-kell-venni-a-kereskedoknek\/\">Amazon KPI<\/a>\u00a0is befoly\u00e1solja, hogy milyen es\u00e9lyei vannak keresked\u0151k\u00e9nt a\u00a0<strong>nyeres\u00e9gre az <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/infografika-ezek-a-13-lepes-az-amazon-buy-box-nyeresegehez\/\">Buy Box<\/a><\/strong>\u00a0tekintet\u00e9ben, illetve hogy a term\u00e9kei hogyan rangsorol\u00f3dnak a keres\u00e9si eredm\u00e9nyek k\u00f6z\u00f6tt. Ennek megfelel\u0151en mindenkinek, aki az Amazonon \u00e9rt\u00e9kes\u00edt, figyelemmel kell k\u00eds\u00e9rnie a lemond\u00e1si ar\u00e1nyt. De mely helyzeteket r\u00f6gz\u00edti a lemond\u00e1si ar\u00e1ny a megrendel\u00e9s teljes\u00edt\u00e9se el\u0151tt, \u00e9s hogyan ker\u00fclheti el ezeket?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-712708-identifier\">Mi a lemond\u00e1si ar\u00e1ny a teljes\u00edt\u00e9s el\u0151tt?<\/h2><p class=\"theme-wp-block gb-responsive-847030-identifier\">Az Amazonn\u00e1l a lemond\u00e1s m\u00e1s defin\u00edci\u00f3val b\u00edr, mint amit a keresked\u0151k \u00e1ltal\u00e1ban megszoktak. A lemond\u00e1si ar\u00e1ny nem azt m\u00e9ri \u2013 ahogy azt els\u0151re tal\u00e1n felt\u00e9telezn\u00e9nk \u2013, hogy a v\u00e1s\u00e1rl\u00f3k h\u00e1ny lemond\u00e1st kezdem\u00e9nyeztek. <strong>Ez a mutat\u00f3 ink\u00e1bb azt m\u00e9ri, hogy a piact\u00e9ri elad\u00f3 h\u00e1nyszor mondott le egy rendel\u00e9st az utols\u00f3 h\u00e9t napban<\/strong>, miel\u0151tt be tudta volna fejezni a megrendel\u00e9s teljes\u00edt\u00e9s\u00e9t, \u00e9s ezt viszony\u00edtja az adott id\u0151szak \u00f6sszes rendel\u00e9s\u00e9hez.<\/p><p class=\"theme-wp-block gb-responsive-710931-identifier\">Ez azt is jelenti: Ez a KPI csak akkor relev\u00e1ns, ha a piact\u00e9ri elad\u00f3k saj\u00e1t maguk k\u00fcldik el a rendel\u00e9seiket, teh\u00e1t p\u00e9ld\u00e1ul\u00a0<strong><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fbm\/\">Keresked\u0151 \u00e1ltali teljes\u00edt\u00e9s (FBM)<\/a><\/strong>\u00a0vagy\u00a0<strong>Prime keresked\u0151k \u00e1ltal<\/strong>. Ha azonban a megrendel\u00e9s teljes\u00edt\u00e9st a <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/brexit-az-amazon-fba-leallitja-a-keszletatvitelt-az-eu-es-az-egyesult-kiralysag-kozott-ime-mit-tehetnek-a-kereskedok\/\">Fulfillment by Amazon (FBA)<\/a> keretein bel\u00fcl \u00e1tadt\u00e1k az online \u00f3ri\u00e1snak, akkor a lemond\u00e1si ar\u00e1ny a teljes\u00edt\u00e9s el\u0151tt nem sz\u00e1m\u00edt bele az elad\u00f3i \u00e9rt\u00e9kel\u00e9sbe.<\/p><p class=\"theme-wp-block gb-responsive-922282-identifier\">Az Amazon a lemond\u00e1si ar\u00e1nyt a teljes\u00edt\u00e9s el\u0151tt els\u0151sorban a keresked\u0151\u00a0<strong>k\u00e9szletkezel\u00e9s\u00e9nek<\/strong>\u00a0indik\u00e1torak\u00e9nt m\u00e9ri. Mert a legt\u00f6bb esetben a keresked\u0151k nem tudj\u00e1k teljes\u00edteni a rendel\u00e9st, mert a term\u00e9k nincs rakt\u00e1ron. A v\u00e1s\u00e1rl\u00f3k Amazon-fi\u00f3kjukon kereszt\u00fcl t\u00f6rt\u00e9n\u0151 lemond\u00e1sai nem sz\u00e1m\u00edtanak bele, m\u00e9g akkor sem, ha ezek a megrendel\u00e9s teljes\u00edt\u00e9se el\u0151tt t\u00f6rt\u00e9ntek.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-318820-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tKezdje el utaz\u00e1s\u00e1t az Elad\u00f3b\u00f3l a Legjobb Elad\u00f3v\u00e1 &#8211; az SELLERLOGIC-val.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tSzerezzen be egy ingyenes pr\u00f3b\u00e1t ma, \u00e9s n\u00e9zze meg, hogyan seg\u00edthetnek a megfelel\u0151 szolg\u00e1ltat\u00e1sok abban, hogy a j\u00f3b\u00f3l a LEGJOBB legyen. Ne v\u00e1rjon. Cselekedjen most.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Kezdje most<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-307259-identifier\">Mi\u00e9rt negat\u00edv a magas lemond\u00e1si ar\u00e1ny a teljes\u00edt\u00e9s el\u0151tt?<\/h3><p class=\"theme-wp-block gb-responsive-694955-identifier\">Az Amazon \u00e9rthet\u0151en\u00a0<strong>a lehet\u0151 legalacsonyabban<\/strong>\u00a0szeretn\u00e9 tartani a lemond\u00e1si ar\u00e1nyt. Ennek f\u0151k\u00e9nt k\u00e9t oka van:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305458-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-550364-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">El\u0151sz\u00f6r is nemcsak a keresked\u0151\u00a0<strong>bev\u00e9telei vesznek el<\/strong>, hanem maga az Amazon is, p\u00e9ld\u00e1ul \u00e9rt\u00e9kes\u00edt\u00e9si jutal\u00e9kok form\u00e1j\u00e1ban.<\/li><li class=\"theme-wp-block gb-responsive-723499-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">M\u00e1sodszor a lemond\u00e1s frusztr\u00e1ci\u00f3t okoz a v\u00e1s\u00e1rl\u00f3k k\u00f6r\u00e9ben.\u00a0<strong>El\u00e9gedetlen v\u00e1s\u00e1rl\u00f3k<\/strong>\u00a0azonban lehet, hogy nem v\u00e1s\u00e1rolnak \u00fajra, \u00e9s a versenyt\u00e1rsakhoz v\u00e1ndorolnak. Az abszol\u00fat v\u00e1s\u00e1rl\u00f3k\u00f6zpont\u00fas\u00e1g elv\u00e9vel az Amazon messzire jutott \u2013 \u00e9s ez\u00e9rt ezt a szempontot is \u00e9rv\u00e9nyes\u00edti.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-193822-identifier\">Mindk\u00e9t szempont meggy\u0151zi a piact\u00e9ri elad\u00f3kat, hogy lehet\u0151leg min\u00e9l kevesebb rendel\u00e9st t\u00f6r\u00f6ljenek. Fontosabb m\u00e9g: <strong>A teljes\u00edtm\u00e9nyre gyakorolt hat\u00e1s hatalmas.<\/strong> Az elad\u00f3i teljes\u00edtm\u00e9ny az Amazon algoritmus\u00e1nak fontos mutat\u00f3ja az Buy Box oda\u00edt\u00e9l\u00e9s\u00e9hez.<\/p><p class=\"theme-wp-block gb-responsive-631275-identifier\">A \u00fagynevezett bev\u00e1s\u00e1rl\u00f3kos\u00e1r mez\u0151 nyeres\u00e9ge azonban <strong>d\u00f6nt\u0151 fontoss\u00e1g\u00fa a magas konverzi\u00f3s ar\u00e1nyhoz<\/strong>. K\u00f6r\u00fclbel\u00fcl 90 sz\u00e1zal\u00e9kos v\u00e1s\u00e1rl\u00f3 a s\u00e1rga gombon kereszt\u00fcl v\u00e1s\u00e1rol. Teh\u00e1t aki nem jelenik meg ott, alig kap elad\u00e1st. Csak akkor tudnak az elad\u00f3k \u00e9rv\u00e9nyes\u00fclni a versenyt\u00e1rsaikkal szemben, ha a t\u00f6rl\u00e9si ar\u00e1ny a teljes\u00edt\u00e9s el\u0151tt 0 % fel\u00e9 tend\u00e1l.<\/p><p class=\"theme-wp-block gb-responsive-49244-identifier\">Hasonl\u00f3 \u00e9rv\u00e9nyes a <strong>Priv\u00e1t C\u00edmke-keresked\u0151kre<\/strong> is. Magasan megjelenni a keres\u00e9si eredm\u00e9nyek k\u00f6z\u00f6tt nem csup\u00e1n a <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-seo-hogyan-optimalizald-a-listadat-az-optimalis-amazon-rangsorolas-erdekeben\/\">professzion\u00e1lis SEO-optimaliz\u00e1l\u00e1s<\/a> k\u00e9rd\u00e9se. Ha a t\u00f6bbi \u00e9rt\u00e9k nem megfelel\u0151, akkor neh\u00e9z j\u00f3 rangsort el\u00e9rni, mert az algoritmus arra van programozva, hogy a v\u00e1s\u00e1rl\u00f3nak azokat a term\u00e9keket mutassa, amelyek a legnagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel fogj\u00e1k \u0151t el\u00e9gedett\u00e9 tenni.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-17299-identifier\">Wie wird die Stornorate vor Erf\u00fcllung berechnet?<\/h3><p class=\"theme-wp-block gb-responsive-964241-identifier\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/200205250?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Az Amazon ir\u00e1nyelvei szerint<\/a> a t\u00f6rl\u00e9si ar\u00e1nynak a teljes\u00edt\u00e9s el\u0151tt <strong>2,5% alatt<\/strong> kell maradnia ahhoz, hogy az elad\u00f3 az Amazonon \u00e9rt\u00e9kes\u00edthessen. Ha egy keresked\u0151nek t\u00f6bb t\u00f6rl\u00e9st kell v\u00e9grehajtania, akkor <strong>elad\u00f3 fi\u00f3kj\u00e1nak felf\u00fcggesztet\u00e9se<\/strong> fenyegeti.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-2207-identifier\">Stornoquote: Formel zur Berechnung<\/h4><p class=\"theme-wp-block gb-responsive-460695-identifier\">A t\u00f6rl\u00e9si ar\u00e1ny kisz\u00e1m\u00edt\u00e1sa viszonylag egyszer\u0171. Ehhez a t\u00f6r\u00f6lt rendel\u00e9seket elosztjuk az \u00f6sszes rendel\u00e9s sz\u00e1m\u00e1val, \u00e9s ezt az eredm\u00e9nyt 100-zal megszorozzuk.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-263401-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-9158-identifier\"><\/p><p>T\u00f6rl\u00e9si ar\u00e1ny % = (T\u00f6r\u00f6lt rendel\u00e9sek \/ \u00d6sszes rendel\u00e9s sz\u00e1ma) x 100<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-921155-identifier\">A 2,5% alatti \u00e9rt\u00e9k ugyan nem vesz\u00e9lyezteti az \u00e9rt\u00e9kes\u00edt\u00e9si enged\u00e9lyt, m\u00e9gis a t\u00f6rl\u00e9si ar\u00e1nynak a teljes\u00edt\u00e9s el\u0151tt sokkal alacsonyabbnak kell lennie, lehet\u0151leg <strong>0% fel\u00e9 kell tend\u00e1lnia<\/strong>. Csak akkor van es\u00e9ly <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-14-legfontosabb-kriterium-az-buy-box-megnyeresehez-az-amazonon-es-hogyan-tartsuk-ellenorzes-alatt-a-mutatoinkat\/\">az Buy Box megnyer\u00e9s\u00e9re<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-613833-identifier\">Tippek a alacsony t\u00f6rl\u00e9si ar\u00e1nyhoz<\/h2><p class=\"theme-wp-block gb-responsive-632526-identifier\">Ahhoz, hogy Amazon-keresked\u0151k\u00e9nt alacsonyan tartsuk a t\u00f6rl\u00e9si ar\u00e1nyt, els\u0151sorban egy dolog fontos: <strong>j\u00f3 \u00e1rukezel\u00e9s<\/strong>! A digitaliz\u00e1ci\u00f3nak k\u00f6sz\u00f6nhet\u0151en sok folyamat automatiz\u00e1lhat\u00f3: Intelligens rendszerek p\u00e9ld\u00e1ul el\u0151rejelzik a k\u00f6vetkez\u0151 hetek v\u00e1rhat\u00f3 elad\u00e1sait, \u00e9s figyelmeztetnek, ha a <strong>k\u00e9szlet<\/strong> cs\u00f6kken.<\/p><p class=\"theme-wp-block gb-responsive-345524-identifier\">M\u00e9g jobb: Aki automatikusan <strong>\u00f6sszek\u00f6ti bels\u0151 \u00e1rukezel\u0151 rendszer\u00e9t az Amazonnal<\/strong>, az m\u00e1r ott elker\u00fcli a t\u00falv\u00e1s\u00e1rl\u00e1sokat, ahol azok keletkeznek, \u00e9s \u00edgy a t\u00f6rl\u00e9si ar\u00e1nyt a teljes\u00edt\u00e9s el\u0151tt mag\u00e1t\u00f3l alacsonyan tartja. Ezenk\u00edv\u00fcl a keresked\u0151knek k\u00fcl\u00f6n\u00f6sen a <strong>n\u00e9pszer\u0171 term\u00e9kek v\u00e1s\u00e1rl\u00e1si fejl\u0151d\u00e9s\u00e9t<\/strong> is figyelemmel kell k\u00eds\u00e9rni\u00fck. Ha a forgalom n\u00f6veked\u00e9se k\u00f6rvonalaz\u00f3dik, vagy ak\u00e1r v\u00e1s\u00e1rl\u00e1si <strong>trend<\/strong> alakul ki az Amazonon ezek k\u00f6z\u00fcl az egyik term\u00e9k eset\u00e9ben, \u00e9rdemes lehet a rakt\u00e1ri mennyis\u00e9geket kor\u00e1n n\u00f6velni. Itt is vannak intelligens megold\u00e1sok, amelyek megk\u00f6nny\u00edtik az \u00e9let\u00e9t. A <a href=\"https:\/\/www.sellerlogic.com\/hu\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> seg\u00edts\u00e9g\u00e9vel m\u00e1sodpercek alatt azonos\u00edthat\u00f3k a sl\u00e1gerterm\u00e9kek \u00e9s a \u201epolcmeleg\u00edt\u0151k\u201d, \u00edgy nemcsak a t\u00f6rl\u00e9sek ker\u00fclhet\u0151k el, hanem a forgalom is hat\u00e9konyan n\u00f6velhet\u0151.<\/p><p class=\"theme-wp-block gb-responsive-399066-identifier\">Az ilyen folyamatok megval\u00f3s\u00edt\u00e1sa azonban nemcsak id\u0151ig\u00e9nyes, hanem k\u00f6lts\u00e9ges is. Ezenk\u00edv\u00fcl az elad\u00f3knak, hogy saj\u00e1t maguk k\u00fcldjenek, a n\u00f6vekv\u0151 forgalommal egyre t\u00f6bb szem\u00e9lyzetre is sz\u00fcks\u00e9g\u00fck van. Aki ezeket az er\u0151forr\u00e1sokat nem tudja vagy nem akarja biztos\u00edtani, annak \u00e9rdemes <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/az-amazon-altal-teljesitett-kinek-alkalmas-az-amazon-fba\/\">az Amazon FBA programj\u00e1t ig\u00e9nybe venni<\/a>. Ezzel nemcsak a teljes teljes\u00edt\u00e9st \u2013 a t\u00e1rol\u00e1st\u00f3l a csomagol\u00e1son \u00e1t a sz\u00e1ll\u00edt\u00e1sig \u2013 lefedik. A sok <strong>ig\u00e9nyes mutat\u00f3val<\/strong> kapcsolatban, amelyek a t\u00f6rl\u00e9si ar\u00e1ny mellett szerepet j\u00e1tszanak az Buy Box eset\u00e9ben, az elad\u00f3knak akkor m\u00e1r nem kell agg\u00f3dniuk.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-69984-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-120593-identifier\">El\u0151fordul, hogy a v\u00e1s\u00e1rl\u00f3k t\u00f6r\u00f6lni szeretn\u00e9k rendel\u00e9s\u00fcket, \u00e9s k\u00f6zvetlen\u00fcl az elad\u00f3hoz fordulnak ezzel. Ennek k\u00fcl\u00f6nb\u00f6z\u0151 okai lehetnek, p\u00e9ld\u00e1ul ha csak a rendel\u00e9s egy r\u00e9sz\u00e9t szeretn\u00e9k visszavenni, a m\u00e1sikat viszont tov\u00e1bbra is meg akarj\u00e1k v\u00e1s\u00e1rolni. Ha a keresked\u0151 erre reag\u00e1l, \u00e9s t\u00f6rli a rendel\u00e9st, az a t\u00f6rl\u00e9si ar\u00e1nyhoz sz\u00e1m\u00edt a teljes\u00edt\u00e9s el\u0151tt. <strong>Ez\u00e9rt az ilyen esetekben a v\u00e1s\u00e1rl\u00f3kat mindig arra kell k\u00e9rni, hogy a saj\u00e1t Amazon-felhaszn\u00e1l\u00f3i fi\u00f3kjukon kereszt\u00fcl hivatalos \u00faton t\u00f6r\u00f6lj\u00e9k a rendel\u00e9st.<\/strong> Ha csak egy r\u00e9sz\u00e9t kell t\u00f6r\u00f6lni, a keresked\u0151 ezt r\u00e9szleges visszat\u00e9r\u00edt\u00e9ssel megoldhatja. Kiv\u00e9telt k\u00e9peznek csup\u00e1n azok az e-mailek, amelyek t\u00e1rgya \u201eRendel\u00e9s t\u00f6rl\u00e9si k\u00e9relem Amazon-v\u00e1s\u00e1rl\u00f3t\u00f3l &#8230;\u201d \u2013 itt az Amazon automatikusan \u00e9szleli, hogy a v\u00e1s\u00e1rl\u00f3 r\u00e9sz\u00e9r\u0151l t\u00f6rl\u00e9si k\u00e9relemr\u0151l van sz\u00f3.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-585377-identifier\">K\u00f6vetkeztet\u00e9s: Mindig figyelni a t\u00f6rl\u00e9si ar\u00e1nyra!<\/h2><p class=\"theme-wp-block gb-responsive-628043-identifier\">A t\u00fal magas t\u00f6rl\u00e9si ar\u00e1ny a rendel\u00e9sek teljes\u00edt\u00e9se el\u0151tt t\u00f6bb szinten is probl\u00e9m\u00e1s: <strong>Bev\u00e9tel<\/strong> v\u00e9sz el, a v\u00e1s\u00e1rl\u00f3 val\u00f3sz\u00edn\u0171leg nem rendel m\u00e1sodszor \u00d6nt\u0151l, \u00e9s az Amazon is b\u00fcntetni fogja \u2013 a <strong>2,5%-os hat\u00e1r\u00e9rt\u00e9k t\u00fall\u00e9p\u00e9se<\/strong> eset\u00e9n ak\u00e1r az elad\u00f3 fi\u00f3kj\u00e1nak deaktiv\u00e1l\u00e1s\u00e1val is.<\/p><p class=\"theme-wp-block gb-responsive-501728-identifier\">\u00c1ltal\u00e1noss\u00e1gban a t\u00f6rl\u00e9si ar\u00e1nynak az Amazonon lehet\u0151leg <strong>0% fel\u00e9 kell tend\u00e1lnia<\/strong>. Csak \u00edgy van j\u00f3 es\u00e9lye az Amazon Buy Box megnyer\u00e9s\u00e9re vagy egy magas rangsorra. Mivel az elad\u00f3i t\u00f6rl\u00e9sek \u00e1ltal\u00e1ban a k\u00e9szlet hi\u00e1ny\u00e1ra vezethet\u0151k vissza, \u00e9rdemes egy professzion\u00e1lis \u00e1rukezel\u00e9sre t\u00e1maszkodni, \u00e9s ezt automatikusan \u00f6sszekapcsolni az Amazonnal. \u00cdgy elker\u00fclhet\u0151k a t\u00falv\u00e1s\u00e1rl\u00e1sok, \u00e9s a darabsz\u00e1mok folyamatosan ellen\u0151rizhet\u0151k.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-761271-identifier\">GYIK<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1723813545480\"><strong class=\"schema-faq-question\"><strong>Was ist Storno?<\/strong><\/strong> <p class=\"schema-faq-answer\">Alapvet\u0151en a t\u00f6rl\u00e9si ar\u00e1ny azt mutatja meg, hogy a tervezett foglal\u00e1sok vagy tranzakci\u00f3k k\u00f6z\u00fcl mennyi lett v\u00e9g\u00fcl t\u00f6r\u00f6lve az \u00f6sszes tervezett foglal\u00e1shoz vagy tranzakci\u00f3hoz viszony\u00edtva. De mit jelent a t\u00f6rl\u00e9s az Amazonn\u00e1l? A t\u00f6rl\u00e9s itt m\u00e1s jelent\u00e9ssel b\u00edr. Az Amazonn\u00e1l a t\u00f6rl\u00e9si ar\u00e1ny (vagy t\u00f6rl\u00e9si r\u00e1ta) az online keresked\u0151 \u00e1ltal az elm\u00falt h\u00e9t napban v\u00e9grehajtott t\u00f6rl\u00e9sek sz\u00e1ma.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813568672\"><strong class=\"schema-faq-question\"><strong>Wie hoch darf die Stornorate vor Erf\u00fcllung eines (Amazon-)H\u00e4ndlers sein?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">Ahhoz, hogy ne t\u00f6rt\u00e9njen fi\u00f3k felf\u00fcggeszt\u00e9s, a t\u00f6rl\u00e9si ar\u00e1nynak 2,5 % alatt kell maradnia. Egy eg\u00e9szs\u00e9ges online kereskedelmi v\u00e1llalkoz\u00e1s eset\u00e9ben, amely kezeli az \u00e1rukezel\u00e9s\u00e9t, azonban ink\u00e1bb 0 % fel\u00e9 tend\u00e1l.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813604932\"><strong class=\"schema-faq-question\"><strong>Welche Nachteile hat eine hohe Stornoquote im E-Commerce?<\/strong><\/strong> <p class=\"schema-faq-answer\">A magas t\u00f6rl\u00e9si ar\u00e1ny \u2013 k\u00fcl\u00f6n\u00f6sen az Amazon-keresked\u0151k sz\u00e1m\u00e1ra \u2013 h\u00e1tr\u00e1nyos. Egyr\u00e9szt a t\u00f6rl\u00e9sek nemcsak bev\u00e9telkies\u00e9st jelentenek a keresked\u0151k sz\u00e1m\u00e1ra, hanem az e-kereskedelmi platform sz\u00e1m\u00e1ra is, mivel mindk\u00e9t f\u00e9l elvesz\u00edti a jutal\u00e9kot az elad\u00e1sb\u00f3l. Emellett a v\u00e1s\u00e1rl\u00f3k el\u00e9gedetlens\u00e9g\u00e9hez is vezetnek, ami miatt azok tart\u00f3zkodnak a tov\u00e1bbi v\u00e1s\u00e1rl\u00e1sokt\u00f3l, \u00e9s ink\u00e1bb a versenyt\u00e1rsakhoz fordulnak.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813640003\"><strong class=\"schema-faq-question\"><strong>Was kann ich tun, um meine Stornorate niedrig zu halten?<\/strong><\/strong> <p class=\"schema-faq-answer\">A legt\u00f6bb elad\u00f3i t\u00f6rl\u00e9s \u00fcres rakt\u00e1rakra vezethet\u0151 vissza. Ez\u00e9rt fektessen id\u0151t \u00e9s energi\u00e1t egy szil\u00e1rd \u00e1rukezel\u00e9sbe, vagy keressen egy eszk\u00f6zt vagy szolg\u00e1ltat\u00f3t, aki elv\u00e9gzi ezt a feladatot \u00d6n helyett.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-848607-identifier has-small-font-size\">K\u00e9pforr\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440 \u0411\u0430\u0439\u0434\u0443 \u2013 stock.adobe.com<a href=\"https:\/\/www.sellerlogic.com\/hu\/amazon-dynamic-repricing-tool\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A rendel\u00e9s be\u00e9rkezik \u2013 de az \u00e1ru kisz\u00e1ll\u00edt\u00e1sa nem lehets\u00e9ges. Ez nem egy sz\u00e9p forgat\u00f3k\u00f6nyv, sem a v\u00e1s\u00e1rl\u00f3, sem a keresked\u0151 sz\u00e1m\u00e1ra. Mert azon k\u00edv\u00fcl, hogy egy lemond\u00e1s miatt k\u00e9szp\u00e9nz veszhet el, ez a helyzet nem \u00e9ppen kedvez\u0151 a v\u00e1s\u00e1rl\u00f3i h\u0171s\u00e9g szempontj\u00e1b\u00f3l. Az Amazon-keresked\u0151k azonban egy tov\u00e1bbi probl\u00e9m\u00e1val is szembes\u00fclnek: a \u00fagynevezett\u00a0lemond\u00e1si ar\u00e1ny a megrendel\u00e9s<\/p>\n","protected":false},"author":3,"featured_media":54353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1209],"tags":[],"class_list":["post-225042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-minden-az-buy-box-rol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calculate cancellation rate: Everything about the cancellation rate before fulfillment<\/title>\n<meta name=\"description\" content=\"Calculate cancellation rate: At Amazon, the cancellation rate before fulfillment is an important indicator of seller performance. 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