{"id":225051,"date":"2021-12-23T16:21:56","date_gmt":"2021-12-23T16:21:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-retargeting-a-megfelelo-celzassal-a-vasarlok-elerese-az-amazonon-kivul\/"},"modified":"2021-12-23T16:21:56","modified_gmt":"2021-12-23T16:21:56","slug":"amazon-retargeting-a-megfelelo-celzassal-a-vasarlok-elerese-az-amazonon-kivul","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-retargeting-a-megfelelo-celzassal-a-vasarlok-elerese-az-amazonon-kivul\/","title":{"rendered":"Amazon Retargeting \u2013 a megfelel\u0151 c\u00e9lz\u00e1ssal a v\u00e1s\u00e1rl\u00f3k el\u00e9r\u00e9se az Amazonon k\u00edv\u00fcl"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-497066-identifier\">Tudta, hogy az Amazon Retargeting seg\u00edts\u00e9g\u00e9vel potenci\u00e1lis v\u00e1s\u00e1rl\u00f3kat sokkal k\u00f6nnyebben v\u00e1s\u00e1rl\u00e1sra \u00f6szt\u00f6n\u00f6zhet, mint ha egyszer\u0171en hagyn\u00e1 \u0151ket t\u00e1vozni? \u00c1tlagosan hat-h\u00e9t napig tart, am\u00edg a v\u00e1s\u00e1rl\u00f3k az els\u0151 term\u00e9kkeres\u00e9s ut\u00e1n v\u00e1s\u00e1rolnak. A retargeting seg\u00edts\u00e9g\u00e9vel term\u00e9keit ebben a d\u00f6nt\u0151 id\u0151szakban az Amazonon \u00e9s azon k\u00edv\u00fcl is hirdetheti, \u00edgy a lehet\u0151 legjobban \u00f6szt\u00f6n\u00f6zheti a v\u00e1s\u00e1rl\u00e1st.<\/p><p class=\"theme-wp-block gb-responsive-813080-identifier\">M\u00e9g nem is olyan r\u00e9gen csak a besz\u00e1ll\u00edt\u00f3k rendelkeztek lehet\u0151s\u00e9ggel Amazon Retargeting hirdet\u00e9sek futtat\u00e1s\u00e1ra. De 2020 k\u00f6zepe \u00f3ta az Amazon az online keresked\u0151k sz\u00e1m\u00e1ra is k\u00edn\u00e1lja a retargetinget, mint egy tov\u00e1bbi lehet\u0151s\u00e9get, hogy hirdet\u00e9seket vil\u00e1gosan meghat\u00e1rozott c\u00e9lcsoportoknak jelen\u00edtsenek meg.<\/p><p class=\"theme-wp-block gb-responsive-164226-identifier\">Hogyan haszn\u00e1lhatja ezt a hirdet\u00e9si form\u00e1t, \u00e9s mikor \u00e9ri meg ennek a hirdet\u00e9snek a haszn\u00e1lata?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390905-identifier\" id=\"was-ist-amazon-retargeting-und-wie-funktioniert-das\">Mi az Amazon Retargeting \u00e9s hogyan m\u0171k\u00f6dik?<\/h2><p class=\"theme-wp-block gb-responsive-225161-identifier\">Biztosan t\u00f6bbsz\u00f6r is \u00e9szrevette, hogy m\u00e1r n\u00e9h\u00e1ny perccel vagy \u00f3r\u00e1val egy Amazonon vagy egy online boltban v\u00e9gzett term\u00e9kkeres\u00e9s ut\u00e1n hirdet\u00e9seket l\u00e1t a megl\u00e1togatott term\u00e9koldalakr\u00f3l vagy hasonl\u00f3 term\u00e9kekr\u0151l. Ekkor sokan azt gondolj\u00e1k, hogy a Facebook \u00e9s t\u00e1rsai figyelik vagy ak\u00e1r lehallgatj\u00e1k \u0151ket (ijeszt\u0151!). Val\u00f3j\u00e1ban minden sokkal egyszer\u0171bb: a retargeting hirdet\u00e9seket \u00d6nnek, mint c\u00e9lcsoportnak, az\u00e9rt jelen\u00edtett\u00e9k meg, mert \u00d6n hozz\u00e1j\u00e1rult az adatai feldolgoz\u00e1s\u00e1hoz a Facebook-, Google- vagy Amazon-fi\u00f3kj\u00e1ban.<\/p><p class=\"theme-wp-block gb-responsive-275461-identifier\">A retargeting a programmatic advertising egy form\u00e1ja. Ebben az esetben a hirdet\u00e9si helyeket az online bolt hat\u00e1rain t\u00fal a hirdet\u0151knek adj\u00e1k \u00e1t, hogy a m\u00e9g &#8220;meleg&#8221; v\u00e1s\u00e1rl\u00f3kat visszavezess\u00e9k a v\u00e1s\u00e1rl\u00e1si folyamatba \u00e9s befejezz\u00e9k a v\u00e1s\u00e1rl\u00e1st. De a retargeting nem az Amazon tal\u00e1lm\u00e1nya. S\u0151t, az Amazon sokkal k\u00e9s\u0151bb ind\u00edtotta el a retargeting hirdet\u00e9seket az elad\u00f3k sz\u00e1m\u00e1ra, mint p\u00e9ld\u00e1ul az internetes \u00f3ri\u00e1sok, a Facebook \u00e9s a Google.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-411627-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-20549-identifier\">A retargeting az online marketingben egy nyomk\u00f6vet\u00e9si elj\u00e1r\u00e1st jelent, amely sor\u00e1n egy weboldal l\u00e1togat\u00f3it \u2013 \u00e1ltal\u00e1ban egy web\u00e1ruh\u00e1zat \u2013 megjel\u00f6lik, majd m\u00e1s weboldalakon c\u00e9lzott hirdet\u00e9sekkel keresik meg \u0151ket.<\/p>\n<cite><a href=\"https:\/\/de.wikipedia.org\/wiki\/Retargeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a><\/cite><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-233782-identifier\" id=\"wie-wird-der-kunde-genau-angesprochen\">Hogyan sz\u00f3l\u00edtj\u00e1k meg pontosan az \u00fcgyfelet?<\/h3><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-322434-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-586261-identifier\">Az \u00e9rdekl\u0151d\u0151k megl\u00e1togatj\u00e1k a term\u00e9koldal\u00e1t.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-517022-identifier\">De t\u00e1voznak v\u00e1s\u00e1rl\u00e1s n\u00e9lk\u00fcl\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-730480-identifier\">A term\u00e9keinek hirdet\u00e9s\u00e9t l\u00e1tj\u00e1k b\u00f6ng\u00e9sz\u00e9s k\u00f6zben\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293857-identifier\">A v\u00e1s\u00e1rl\u00e1si \u00e9rdekl\u0151d\u00e9s \u00fajra felkelt\u0151dik\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163306-identifier\">V\u00e1s\u00e1rl\u00e1sra k\u00e9sz \u00fcgyfelek a term\u00e9ket a kos\u00e1rba teszik!<\/li><\/ol><\/div><div class=\"wp-block-image gb-responsive-478096-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg\" alt=\"amazon retargeting on facebook - so geht retargeting\" class=\"wp-image-17733\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-528627-identifier\">Az Amazon Retargeting seg\u00edts\u00e9g\u00e9vel teh\u00e1t azokra a szem\u00e9lyekre \u00f6sszpontos\u00edt, akik bizonyos term\u00e9koldalakat l\u00e1togattak meg, vagy a m\u00faltban term\u00e9keket v\u00e1s\u00e1roltak \u00d6nt\u0151l.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-227006-identifier\" id=\"welche-werbemoglichkeiten-stehen-ihnen-auf-amazon-uberhaupt-zur-verfugung\">Milyen hirdet\u00e9si lehet\u0151s\u00e9gek \u00e1llnak rendelkez\u00e9s\u00e9re az Amazonon?<\/h3><p class=\"theme-wp-block gb-responsive-725392-identifier\">A retargeting int\u00e9zked\u00e9sek csak akkor kezd\u0151dhetnek, ha elegend\u0151 forgalom van a term\u00e9kadatlapokon. Ehhez \u00e1ltal\u00e1ban <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\">PPC-kamp\u00e1nyokat<\/a> kell futtatnia. Az Amazon t\u00f6bb hirdet\u00e9si szolg\u00e1ltat\u00e1st \u00f6sszefog, hogy lehet\u0151v\u00e9 tegye a hirdet\u0151k sz\u00e1m\u00e1ra saj\u00e1t term\u00e9keik \u00e9s m\u00e1rk\u00e1ik n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9t. Miel\u0151tt elkezden\u00e9nk, szeretn\u00e9nk egy kis kit\u00e9r\u0151t tenni a lent haszn\u00e1lt kifejez\u00e9sekbe.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-268844-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-350917-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/hirdessen-az-amazonon-2025-ben-minden-amit-tudnia-kell\/\">Amazon Advertising<\/a> az Amazon hirdet\u00e9si platformja, amelyen kereszt\u00fcl hirdet\u00e9seket hozhat l\u00e9tre \u00e9s jelen\u00edthet meg az Amazonon.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-869355-identifier\">A PPC a Pay-per-Click (kattint\u00e1s alap\u00fa) r\u00f6vid\u00edt\u00e9se, \u00e9s olyan hirdet\u00e9si kamp\u00e1nyokat jel\u00f6l, ahol kattint\u00e1sonk\u00e9nt fizet.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-756861-identifier\">A CPC a Cost-per-Click (kattint\u00e1sonk\u00e9nti k\u00f6lts\u00e9g) r\u00f6vid\u00edt\u00e9se, \u00e9s mag\u00e1t a sz\u00e1ml\u00e1z\u00e1si m\u00f3dszert jelenti.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307242-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-hirdetesi-oszloptol-a-digitalis-korig-hogyan-profitalhat-az-amazon-dsp-bol\/\">A DSP a Demand Side Platform<\/a> r\u00f6vid\u00edt\u00e9se. A DSP egy szoftver, amely lehet\u0151v\u00e9 teszi a hirdet\u0151k sz\u00e1m\u00e1ra, hogy c\u00e9lzottan hirdessenek m\u00e1s weboldalakon az Amazonon k\u00edv\u00fcl, Amazon Retargeting kamp\u00e1nyokat folytassanak, \u00e9s saj\u00e1t c\u00e9lcsoportokat, mint p\u00e9ld\u00e1ul hirdet\u0151i k\u00f6z\u00f6ns\u00e9geket vagy hasonl\u00f3 k\u00f6z\u00f6ns\u00e9geket hozzanak l\u00e9tre.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-128533-identifier\">A targeting egy elj\u00e1r\u00e1s, amely sor\u00e1n a felhaszn\u00e1l\u00f3kat preferenci\u00e1ik \u00e9s keres\u00e9si sz\u00e1nd\u00e9kaik alapj\u00e1n sz\u00f3l\u00edtj\u00e1k meg az Amazonon \u00e9s azon k\u00edv\u00fcl. Az Amazon Advertising csak kulcssz\u00f3-, term\u00e9k- \u00e9s korl\u00e1tozott c\u00e9lcsoport-targetingot enged\u00e9lyez (\u00e9rdekl\u0151d\u00e9s, v\u00e1s\u00e1rl\u00e1si sz\u00e1nd\u00e9k, helysz\u00edn stb. alapj\u00e1n).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-967733-identifier\">Felhaszn\u00e1l\u00f3alap\u00fa targeting \u2013 X felhaszn\u00e1l\u00f3 megl\u00e1togatta Y term\u00e9kadatlapj\u00e1t, illetve bizonyos \u00e9rdekl\u0151d\u00e9sei vannak, \u00e9s ezen inform\u00e1ci\u00f3k alapj\u00e1n c\u00e9lozz\u00e1k meg, \u00e9s hirdet\u00e9sekkel keresik meg.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-537815-identifier\">A retargeting egy elj\u00e1r\u00e1s, amely sor\u00e1n a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3kat a term\u00e9koldal\u00e1nak megl\u00e1togat\u00e1sa ut\u00e1n \u00fajra megkeresik, hogy a v\u00e1s\u00e1rl\u00e1st m\u00e9gis befejezz\u00e9k. Az Amazon Retargeting seg\u00edts\u00e9g\u00e9vel azonban a hasonl\u00f3 k\u00f6z\u00f6ns\u00e9gek r\u00e9v\u00e9n olyan \u00fcgyfelek is megc\u00e9lozhat\u00f3k, akik p\u00e9ld\u00e1ul egy versenyt\u00e1rs term\u00e9ke ir\u00e1nt \u00e9rdekl\u0151dtek.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-141785-identifier\">Ezek a hirdet\u00e9si lehet\u0151s\u00e9gek \u00e1llnak rendelkez\u00e9s\u00e9re online keresked\u0151k\u00e9nt az Amazonon:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-333029-identifier\" id=\"sponsored-products\">Szponzor\u00e1lt term\u00e9kek<\/h4><p class=\"theme-wp-block gb-responsive-373993-identifier\">A legn\u00e9pszer\u0171bb hirdet\u00e9sek az online keresked\u0151kn\u00e9l az Amazonon. A szponzor\u00e1lt term\u00e9kek kulcssz\u00f3- \u00e9s ASIN-alap\u00fa hirdet\u00e9sek, amelyek jav\u00edtj\u00e1k az egyes term\u00e9kek l\u00e1that\u00f3s\u00e1g\u00e1t a keres\u00e9si eredm\u00e9nyekben \u00e9s a term\u00e9kadatlapokon. A sz\u00e1ml\u00e1z\u00e1s CPC alapj\u00e1n t\u00f6rt\u00e9nik<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-954686-identifier\"><img decoding=\"async\" width=\"844\" height=\"742\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png\" alt=\"\u00dajrac\u00e9lz\u00e1s az Amazonon \u2013 Szponzor\u00e1lt term\u00e9kek\" class=\"wp-image-17726\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-407x358.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-768x675.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-441041-identifier\" id=\"sponsored-brands\">Szponzor\u00e1lt m\u00e1rk\u00e1k<\/h4><p class=\"theme-wp-block gb-responsive-633607-identifier\">A szponzor\u00e1lt m\u00e1rk\u00e1k alkalmasak a m\u00e1rkaismerts\u00e9g n\u00f6vel\u00e9s\u00e9re, \u00e9s megjelennek a keres\u00e9si eredm\u00e9nyekben \u00e9s a piact\u00e9r term\u00e9koldalain. A hirdet\u0151 lehet\u0151s\u00e9get kap arra, hogy a szponzor\u00e1lt m\u00e1rk\u00e1val a m\u00e1rk\u00e1j\u00e1t a tal\u00e1latok tetej\u00e9n h\u00e1rom term\u00e9kkel \u00e9s a m\u00e1rkalog\u00f3val n\u00e9pszer\u0171s\u00edtse. Az \u00fcgyfelek egy landing page-re vagy a boltba ir\u00e1ny\u00edthat\u00f3k. A sz\u00e1ml\u00e1z\u00e1s CPC alapj\u00e1n t\u00f6rt\u00e9nik<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-225037-identifier\"><img decoding=\"async\" width=\"844\" height=\"486\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png\" alt=\"Amazon \u00dajrac\u00e9lz\u00f3 Pixel - Szponzor\u00e1lt M\u00e1rk\u00e1k Hirdet\u00e9sek\" class=\"wp-image-17720\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-407x234.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-768x442.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-470153-identifier\" id=\"sponsored-display-ads\">Szponzor\u00e1lt megjelen\u00edt\u00e9si hirdet\u00e9sek<\/h4><p class=\"theme-wp-block gb-responsive-558421-identifier\">A szponzor\u00e1lt megjelen\u00edt\u00e9si hirdet\u00e9sek k\u00fcl\u00f6nbs\u00e9ge a szponzor\u00e1lt term\u00e9kekhez \u00e9s m\u00e1rk\u00e1khoz k\u00e9pest a hirdet\u00e9sek megjelen\u00edt\u00e9s\u00e9ben rejlik. A szponzor\u00e1lt term\u00e9kek \u00e9s m\u00e1rk\u00e1k kulcssz\u00f3-alap\u00faak, \u00e9s csak az Amazonon jelennek meg. A szponzor\u00e1lt megjelen\u00edt\u00e9si hirdet\u00e9sek felhaszn\u00e1l\u00f3i alap\u00fa adatokat \u00e9s \u00e9rdekl\u0151d\u00e9seket haszn\u00e1lnak, \u00e9s k\u00edv\u00fcl is megjelen\u00edthet\u0151k az Amazonon. Ennek k\u00f6vetkezt\u00e9ben a szponzor\u00e1lt megjelen\u00edt\u00e9si hirdet\u00e9sek nagyobb el\u00e9r\u00e9st biztos\u00edtanak, ott \u00e9rik el az \u00fcgyfelet, ahol \u00e9ppen tart\u00f3zkodik, \u00e9s az Amazonon is haszn\u00e1lhat\u00f3k \u00fajrac\u00e9lz\u00e1sra. A sz\u00e1ml\u00e1z\u00e1s CPC alapj\u00e1n t\u00f6rt\u00e9nik<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-888858-identifier\" id=\"werbemittel-von-amazon-dsp\">Amazon DSP hirdet\u00e9si eszk\u00f6z\u00f6k<\/h3><p class=\"theme-wp-block gb-responsive-15348-identifier\">Ahogy m\u00e1r eml\u00edtett\u00fck, a DSP egy olyan technol\u00f3gia, amely lehet\u0151v\u00e9 teszi a hirdet\u00e9sek megjelen\u00edt\u00e9s\u00e9t programozott hirdet\u00e9seken kereszt\u00fcl az Amazonon k\u00edv\u00fcl is. A programozott hirdet\u00e9sekhez m\u00e9diahelyeket, teh\u00e1t hirdet\u00e9si fel\u00fcleteket lehet v\u00e1s\u00e1rolni, amelyek az Amazonon k\u00edv\u00fcl helyezhet\u0151k el. Nem sz\u00fcks\u00e9ges Amazon elad\u00f3k\u00e9nt regisztr\u00e1lni ahhoz, hogy DSP hirdet\u00e9seket lehessen futtatni.<\/p><p class=\"theme-wp-block gb-responsive-848078-identifier\">Annak \u00e9rdek\u00e9ben, hogy a hirdet\u00e9sek a lehet\u0151 legnagyobb k\u00f6z\u00f6ns\u00e9get sikeresen el\u00e9rj\u00e9k \u00e9s v\u00e1s\u00e1rl\u00e1sra \u00f6szt\u00f6n\u00f6zzenek, az Amazon k\u00fcl\u00f6nb\u00f6z\u0151 form\u00e1tumokat k\u00edn\u00e1l. Hirdet\u0151k\u00e9nt rugalmasan d\u00f6nthet arr\u00f3l, hogy saj\u00e1t hirdet\u00e9seit haszn\u00e1lja, vagy az Amazon hirdet\u00e9si eszk\u00f6zeit, mint p\u00e9ld\u00e1ul online hirdet\u00e9si sablonokat vagy a videohirdet\u00e9s-k\u00e9sz\u00edt\u0151t.<\/p><p class=\"theme-wp-block gb-responsive-913090-identifier\">A hagyom\u00e1nyos PPC-hirdet\u00e9sekkel ellent\u00e9tben a DSP-n kereszt\u00fcli hirdet\u00e9sek sz\u00e1ml\u00e1z\u00e1sa CPM (Cost-per-Mile) alapj\u00e1n t\u00f6rt\u00e9nik. Az Amazon maga is r\u00e1mutat, hogy a piact\u00f3l f\u00fcgg\u0151en k\u00f6r\u00fclbel\u00fcl 35.000 $ minim\u00e1lis k\u00f6lts\u00e9gvet\u00e9ssel \u00e9rdemes sz\u00e1molni. Mivel a DSP hirdet\u00e9seket az Amazonon k\u00edv\u00fcl is megjelen\u00edtik, azokat az Amazon \u00fajrac\u00e9lz\u00e1s\u00e1ra is felhaszn\u00e1lhatj\u00e1k.<\/p><p class=\"theme-wp-block gb-responsive-300820-identifier\">Ezekkel a hirdet\u00e9si lehet\u0151s\u00e9gekkel online keresked\u0151k\u00e9nt lehet\u0151s\u00e9ge van az Amazon DSP-n \u00fajrac\u00e9lz\u00e1st ind\u00edtani:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-971434-identifier\" id=\"display-ads\">Megjelen\u00edt\u00e9si hirdet\u00e9sek<\/h4><p class=\"theme-wp-block gb-responsive-17283-identifier\">A megjelen\u00edt\u00e9si hirdet\u00e9sek olyan hirdet\u00e9sek, amelyek sz\u00f6veget \u00e9s vizu\u00e1lis elemeket tartalmaznak egy cselekv\u00e9sre \u00f6szt\u00f6nz\u0151 (CTA) gombbal, \u00e9s egy c\u00e9loldalra vezetnek. A hirdet\u00e9sek \u00e1ltal\u00e1ban a weboldal fels\u0151 vagy oldals\u00f3 sz\u00e9l\u00e9n, vagy a tartalomban helyezkednek el. Itt tal\u00e1l egy <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-advertising?ref_=a20m_us_p_dsp_faq_blg_da\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00fatmutat\u00f3t a megjelen\u00edt\u00e9si hirdet\u00e9sek k\u00e9sz\u00edt\u00e9s\u00e9hez<\/a>, valamint <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-ads-examples?ref_=a20m_us_lbr_gd_dispad_gd_daex\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">legjobb p\u00e9ld\u00e1kat a vizu\u00e1lis elemekre \u00e9s CTA-elemre<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-375387-identifier\" id=\"audio-ads\">Hangkamp\u00e1nyok<\/h4><p class=\"theme-wp-block gb-responsive-456738-identifier\">Ha szeretn\u00e9 kieg\u00e9sz\u00edteni a megjelen\u00edt\u00e9si hirdet\u00e9si strat\u00e9gi\u00e1j\u00e1t hanghirdet\u00e9sekkel, az Amazon ezt a hirdet\u00e9si form\u00e1t is k\u00edn\u00e1lja. A hanghirdet\u00e9sek 10 \u00e9s 30 m\u00e1sodperc k\u00f6z\u00f6ttiek lehetnek, \u00e9s rendszeres id\u0151k\u00f6z\u00f6nk\u00e9nt a dalok k\u00f6z\u00f6tti sz\u00fcnetekben j\u00e1tsz\u00f3dnak le az Amazon Music-on.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548942-identifier\" id=\"video-ads\">Videohirdet\u00e9sek<\/h4><p class=\"theme-wp-block gb-responsive-600446-identifier\">A videohirdet\u00e9sek m\u00e1rk\u00e1k, keresked\u0151k \u00e9s \u00fcgyn\u00f6ks\u00e9gek sz\u00e1m\u00e1ra el\u00e9rhet\u0151k. A hirdet\u0151k ezeket f\u00fcggetlen\u00fcl att\u00f3l futtathatj\u00e1k, hogy \u00e1rulnak-e term\u00e9keket az Amazonon vagy sem. A hirdet\u00e9sek vagy az Amazon streaming tartalmainak elej\u00e9n, vagy a k\u00f6zep\u00e9n jelennek meg.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-534876-identifier\" id=\"dynamik-in-der-schaltung-der-anzeigen\">A hirdet\u00e9sek megjelen\u00edt\u00e9s\u00e9nek dinamik\u00e1ja<\/h3><p class=\"theme-wp-block gb-responsive-212182-identifier\">Szeretne t\u00f6bb dinamik\u00e1t a retargeting hirdet\u00e9sek megjelen\u00edt\u00e9s\u00e9ben? Az Amazon DSP ezt a lehet\u0151s\u00e9get dinamikus \u00e9s reszponz\u00edv hirdet\u00e9si form\u00e1tumok form\u00e1j\u00e1ban k\u00edn\u00e1lja \u2013 Dynamic E-Commerce Ads (DEA) \u00e9s Responsive E-Commerce Creatives (REC). Ezzel az Amazon seg\u00edti az online keresked\u0151ket, lehet\u0151v\u00e9 t\u00e9ve sz\u00e1mukra, hogy az online \u00f3ri\u00e1s tapasztalatait minim\u00e1lis er\u0151fesz\u00edt\u00e9ssel kihaszn\u00e1lj\u00e1k.<\/p><p class=\"theme-wp-block gb-responsive-55413-identifier\">A DEA-k haszn\u00e1latakor az Amazon az adott ASIN term\u00e9kadatai alapj\u00e1n optimaliz\u00e1lja a hirdet\u00e9si elemeket, \u00e9s k\u00fcl\u00f6nb\u00f6z\u0151 v\u00e1ltozatokat tesztel a k\u00e9pek, sz\u00f6vegek, elrendez\u00e9sek \u00e9s diz\u00e1jnok ter\u00e9n, hogy a megjelen\u00edt\u00e9sekkel a legjobb eredm\u00e9nyt \u00e9rje el.<\/p><p class=\"theme-wp-block gb-responsive-408041-identifier\">A k\u00f6vetkez\u0151 param\u00e9terek automatikusan az adott Amazon-term\u00e9kb\u0151l ker\u00fclnek kiolvas\u00e1sra \u00e9s megjelen\u00edt\u00e9sre:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431923-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-7676-identifier\">Term\u00e9kc\u00edm<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988921-identifier\">Term\u00e9kk\u00e9p<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518957-identifier\">Prime-log\u00f3<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-521781-identifier\">\u00c1r<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-503012-identifier\">V\u00e9lem\u00e9nyek<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-930528-identifier\">\u00e9s cselekv\u00e9sre \u00f6szt\u00f6nz\u0151 gomb<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-251814-identifier\">Egy nagyon \u00e1tfog\u00f3 \u00fatmutat\u00f3t a vizu\u00e1lis elemekr\u0151l, a hirdet\u00e9sek elhelyez\u00e9s\u00e9r\u0151l, a szab\u00e1lyokr\u00f3l \u00e9s a j\u00f3v\u00e1hagy\u00e1si folyamatr\u00f3l <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-specs\/ecommerce?ref_=a20m_us_spcs_ecm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">itt tal\u00e1l az Amazonon<\/a>.<\/p><div class=\"wp-block-image gb-responsive-606578-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg\" alt=\"Amazon \u00dajrac\u00e9lz\u00e1si Kamp\u00e1ny Dinamikus E-Commerce Hirdet\u00e9sekkel (DEA)\" class=\"wp-image-17710\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA-407x339.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-161178-identifier\" id=\"welche-targeting-optionen-stehen-ihnen-bei-amazon-retargeting-zur-verfugung\">Milyen c\u00e9lz\u00e1si lehet\u0151s\u00e9gek \u00e1llnak rendelkez\u00e9s\u00e9re az Amazon \u00fajrac\u00e9lz\u00e1s sor\u00e1n?<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-228702-identifier\" id=\"asin-retargeting-product-views\">ASIN \u00fajrac\u00e9lz\u00e1s \u2013 Term\u00e9kmegtekint\u00e9sek<\/h4><p class=\"theme-wp-block gb-responsive-891270-identifier\">A term\u00e9kmegtekint\u00e9sek a klasszikus v\u00e1ltozat az \u00fajrac\u00e9lz\u00e1si hirdet\u00e9sekhez, \u00e9s nagyon n\u00e9pszer\u0171, mivel a legmagasabb hirdet\u00e9si k\u00f6lts\u00e9g megt\u00e9r\u00fcl\u00e9st (ROAS) \u00edg\u00e9ri. Egy potenci\u00e1lis v\u00e1s\u00e1rl\u00f3 megn\u00e9z egy term\u00e9ket, de nem v\u00e1s\u00e1rolja meg. Addig c\u00e9lzott, am\u00edg meg nem v\u00e1s\u00e1rolja a term\u00e9ket, vagy ki nem esik a hirdet\u00e9si keretb\u0151l.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-148884-identifier\" id=\"asin-retargeting-product-searches\">ASIN \u00fajrac\u00e9lz\u00e1s \u2013 Term\u00e9kkeres\u00e9sek<\/h4><p class=\"theme-wp-block gb-responsive-101289-identifier\">Egy felhaszn\u00e1l\u00f3 megad egy adott keres\u0151sz\u00f3t, amely a hirdetett ASIN-hez kapcsol\u00f3dik. Ezen ASIN-ra c\u00e9lz\u00e1s \u00e1ll\u00edthat\u00f3 be. A kulcssz\u00f3t azonban algoritmikusan az Amazon hat\u00e1rozza meg. Az online keresked\u0151nek nincs betekint\u00e9se ebbe a kiv\u00e1laszt\u00e1si folyamatba.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-311963-identifier\" id=\"asin-retargeting-brand-views\">ASIN \u00fajrac\u00e9lz\u00e1s \u2013 M\u00e1rkamegtekint\u00e9sek<\/h4><p class=\"theme-wp-block gb-responsive-671483-identifier\">Ha egy felhaszn\u00e1l\u00f3 egy m\u00e1rka term\u00e9keit n\u00e9zi meg egy adott id\u0151szakon bel\u00fcl, akkor c\u00e9lzottan hirdethet\u0151.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-363068-identifier\" id=\"asin-retargeting-brand-purchases\">ASIN \u00fajrac\u00e9lz\u00e1s \u2013 M\u00e1rkav\u00e1s\u00e1rl\u00e1sok<\/h4><p class=\"theme-wp-block gb-responsive-209571-identifier\">Ha egy felhaszn\u00e1l\u00f3 megv\u00e1s\u00e1rol egy term\u00e9ket egy adott m\u00e1rk\u00e1t\u00f3l, \u00e9s szeretn\u00e9k neki m\u00e1s term\u00e9keket ugyanatt\u00f3l a m\u00e1rk\u00e1t\u00f3l bemutatni, akkor \u0151 is c\u00e9lzottan hirdethet\u0151. Ez egy lehet\u0151s\u00e9g, amely k\u00fcl\u00f6n\u00f6sen <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/hogyan-erheti-el-a-megfelelo-vasarlokat-az-amazon-display-hirdetesekkel-beleertve-a-lepesrol-lepesre-utmutatot\/\">kereszt- \u00e9s feljebb\u00e9rt\u00e9kes\u00edt\u00e9si term\u00e9kekn\u00e9l<\/a> alkalmas.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-781386-identifier\" id=\"asin-retargeting-product-purchases\">ASIN \u00fajrac\u00e9lz\u00e1s \u2013 Term\u00e9kv\u00e1s\u00e1rl\u00e1sok<\/h4><p class=\"theme-wp-block gb-responsive-798139-identifier\">Egy felhaszn\u00e1l\u00f3 rendel egy fogyaszt\u00e1si term\u00e9ket, p\u00e9ld\u00e1ul t\u00e1pl\u00e1l\u00e9kkieg\u00e9sz\u00edt\u0151t, amelyet rendszeres id\u0151k\u00f6z\u00f6nk\u00e9nt \u00fajra lehet rendelni. \u00cdgy az Amazon \u00fajrac\u00e9lz\u00e1s seg\u00edts\u00e9g\u00e9vel c\u00e9lzottan tov\u00e1bb hirdethet\u0151, hogy a lehet\u0151 legjobban ott v\u00e9gezze el az \u00fajrarendel\u00e9st.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-862483-identifier\" id=\"asin-retargeting-similarities-product-views\">ASIN \u00fajrac\u00e9lz\u00e1s \u2013 Hasonl\u00f3s\u00e1gok term\u00e9kmegtekint\u00e9sek<\/h4><p class=\"theme-wp-block gb-responsive-699982-identifier\">Ha egy felhaszn\u00e1l\u00f3 m\u00e1s m\u00e1rk\u00e1k hasonl\u00f3 term\u00e9keit n\u00e9zi meg, akkor erre c\u00e9lz\u00e1st lehet be\u00e1ll\u00edtani. Azonban itt az Amazon algoritmus d\u00f6nt arr\u00f3l, hogy mely ASIN-kat v\u00e1lasztja ki.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-93676-identifier\" id=\"asin-retargeting-competitor-conquesting\">ASIN \u00fajrac\u00e9lz\u00e1s \u2013 Versenyt\u00e1rsak megh\u00f3d\u00edt\u00e1sa<\/h4><p class=\"theme-wp-block gb-responsive-869853-identifier\">A versenyt\u00e1rsak megh\u00f3d\u00edt\u00e1sa egy hasonl\u00f3 lehet\u0151s\u00e9g, mint a hasonl\u00f3s\u00e1gok term\u00e9kmegtekint\u00e9sek \u00fajrac\u00e9lz\u00e1sa. Itt azonban lehet\u0151s\u00e9ge van kifejezetten bizonyos ASIN-kat kiv\u00e1lasztani. A hasonl\u00f3s\u00e1gok term\u00e9kmegtekint\u00e9sekn\u00e9l ezt az Amazon v\u00e9gzi el \u00d6n helyett.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-11279-identifier\" id=\"mit-welchen-kosten-ist-bei-amazon-retargeting-zu-rechnen\">Milyen k\u00f6lts\u00e9gekkel kell sz\u00e1molni az Amazon \u00fajrac\u00e9lz\u00e1s sor\u00e1n?<\/h2><p class=\"theme-wp-block gb-responsive-48702-identifier\">\u00c1ltal\u00e1ban az Amazonon csak akkor fizet a hirdet\u00e9sek\u00e9rt, ha egy felhaszn\u00e1l\u00f3 r\u00e1kattint a hirdet\u00e9s\u00e9re (CPC \u2013 Kattint\u00e1sonk\u00e9nti k\u00f6lts\u00e9g). Az Amazon DSP-n\u00e9l a hirdet\u00e9s megjelen\u00edt\u00e9s\u00e9\u00e9rt a X sz\u00e1m\u00fa szem\u00e9lynek fizet. Ezt \u201eimpresszi\u00f3-alap\u00fa sz\u00e1ml\u00e1z\u00e1snak\u201d nevezik \u2013 CPM \u2013 K\u00f6lts\u00e9g ezer megjelen\u00edt\u00e9s\u00e9rt, teh\u00e1t 1.000 megtekint\u00e9senk\u00e9nt.<\/p><p class=\"theme-wp-block gb-responsive-563121-identifier\">Az Amazon Hirdet\u00e9sekkel ellent\u00e9tben az Amazon DSP-n\u00e9l nemcsak a Self Service elj\u00e1r\u00e1st haszn\u00e1lhatja, hanem a Managed Service elj\u00e1r\u00e1st is. A Self Service elj\u00e1r\u00e1s keretein bel\u00fcl teljes ellen\u0151rz\u00e9se van a hirdet\u00e9si kamp\u00e1ny felett, \u00e9s nem mer\u00fclnek fel adminisztr\u00e1ci\u00f3s d\u00edjak. A Managed Services eset\u00e9ben \u00e1ltal\u00e1ban k\u00f6r\u00fclbel\u00fcl 10.000 EUR minim\u00e1lis k\u00f6lts\u00e9gvet\u00e9sre van sz\u00fcks\u00e9g. Ezen szolg\u00e1ltat\u00e1s keret\u00e9ben az Amazon saj\u00e1t maga k\u00e9sz\u00edti el a hirdet\u00e9seket az online keresked\u0151 sz\u00e1m\u00e1ra, \u00e9s egy <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/hogyan-erheti-el-a-megfelelo-vasarlokat-az-amazon-display-hirdetesekkel-beleertve-a-lepesrol-lepesre-utmutatot\/\">kamp\u00e1nymenedzser<\/a> \u00e1ll rendelkez\u00e9s\u00e9re.<\/p><p class=\"theme-wp-block gb-responsive-894981-identifier\">Pontos inform\u00e1ci\u00f3kat arr\u00f3l, hogyan regisztr\u00e1lhat az Amazon DSP-re, <a href=\"https:\/\/advertising.amazon.com\/de-de\/solutions\/products\/amazon-dsp?tag=googhydr-20&amp;hvadid=448098134638&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=4567055610199769961&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9044735&amp;hvtargid=kwd-401268851195&amp;ref=pd_sl_4puf98unj7_b_sspa_ggl_d_de_ct_448098134638\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">k\u00f6zvetlen\u00fcl az Amazonon<\/a> kaphat.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-962597-identifier\" id=\"welche-vorteile-hat-amazon-retargeting\">Milyen el\u0151nyei vannak az Amazon \u00fajrac\u00e9lz\u00e1snak?<\/h2><p class=\"theme-wp-block gb-responsive-71449-identifier\">Mire j\u00f3 az \u00fajrac\u00e9lz\u00e1s?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-127780-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-285777-identifier\">A retargeting nemcsak dr\u00e1ga term\u00e9kekhez alkalmas, amelyeket neh\u00e9z elmagyar\u00e1zni a v\u00e1s\u00e1rl\u00f3nak, \u00e9s amelyekhez t\u00f6bb id\u0151re van sz\u00fcks\u00e9g\u00fck a v\u00e1s\u00e1rl\u00e1s lebonyol\u00edt\u00e1s\u00e1hoz. Javaslat: A retargeting seg\u00edts\u00e9g\u00e9vel jelent\u0151sen t\u00f6bb elad\u00e1s \u00e9rhet\u0151 el a k\u00f6z\u00e9pkateg\u00f3ri\u00e1s szegmensekben vagy egy niche-ben \u2013 amennyiben a c\u00e9lok helyesen vannak megfogalmazva. Drog\u00e9ri\u00e1s term\u00e9kek, mint a sampon vagy a pelenka, j\u00f3 p\u00e9ld\u00e1k, mivel j\u00f3l id\u0151z\u00edtve hirdethet\u0151k \u00e9s \u00e1ltal\u00e1ban \u00fajrav\u00e1s\u00e1rolj\u00e1k \u0151ket.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18719-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-259390-identifier\">De a dr\u00e1ga term\u00e9kek eset\u00e9ben is \u00e9rv\u00e9nyes: Aki a v\u00e1s\u00e1rl\u00e1sra k\u00e9sz \u00fcgyfeleket olyan sok\u00e1ig k\u00f6veti a hirdet\u00e9sekkel, am\u00edg \u201egyeng\u00e9k\u201d nem lesznek, az nagyobb sikert fog el\u00e9rni a hirdetett term\u00e9k t\u00e9nyleges elad\u00e1s\u00e1ban.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-52605-identifier\">Az Amazon Retargeting sok p\u00e9nzt megtakar\u00edt a c\u00e9lcsoportok automatikus kiz\u00e1r\u00e1s\u00e1nak k\u00f6sz\u00f6nhet\u0151en, akik m\u00e1r megv\u00e1s\u00e1rolt\u00e1k a term\u00e9k\u00e9t.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-887115-identifier\">Ugyanakkor lehet\u0151s\u00e9ge van arra, hogy az Amazon kiz\u00e1rja azokat a felhaszn\u00e1l\u00f3kat a hirdet\u00e9si kamp\u00e1nyb\u00f3l, akik l\u00e1tt\u00e1k a hirdet\u00e9st, \u00e9s nemcsak AZT az egy term\u00e9ket, hanem egy hasonl\u00f3t is a megfelel\u0151 kateg\u00f3ri\u00e1b\u00f3l v\u00e1s\u00e1roltak. Ez ism\u00e9t k\u00f6lts\u00e9geket takar\u00edt meg, \u00e9s m\u00e9gis hozza a k\u00edv\u00e1nt elad\u00e1st.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-689918-identifier\">A retargeting a legjobb eszk\u00f6z, hogy a k\u00fcls\u0151 forgalmat visszavezesse az Amazon term\u00e9koldal\u00e1ra. A retargeting hirdet\u00e9sek futtat\u00e1s\u00e1val magas ROAS-t \u00e9s a bev\u00e9teln\u00f6veked\u00e9st lehet fenntartani.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-929971-identifier\">Az Amazon mint kompetens partner az \u00d6n oldal\u00e1n \u00e1ll, \u00e9s er\u0151sen \u00e9rdekelt az \u00e9rt\u00e9kes\u00edt\u00e9sben. A v\u00e1s\u00e1rl\u00f3i adatelemz\u00e9s tekintet\u00e9ben nincs m\u00e1s hirdet\u00e9si platform, amely jobb \u00e9s pontosabb c\u00e9lz\u00e1st k\u00edn\u00e1lna.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-683222-identifier\" id=\"fazit\">K\u00f6vetkeztet\u00e9s<\/h2><p class=\"theme-wp-block gb-responsive-348050-identifier\">Az Amazon AZ term\u00e9kkeres\u0151, ami a piact\u00e9ri v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra nagyon nagy el\u0151ny. De az elad\u00f3k sz\u00e1m\u00e1ra ez nagy kih\u00edv\u00e1st jelent, hogy meg\u00e1llj\u00e1k a hely\u00fcket a magas versennyel szemben. Ha jobban szeretn\u00e9 el\u00e9rni a potenci\u00e1lis c\u00e9lcsoportj\u00e1t, a PPC- \u00e9s retargeting-hirdet\u00e9sek futtat\u00e1sa elengedhetetlen. \u00cdgy a v\u00e1s\u00e1rl\u00f3k v\u00e1s\u00e1rl\u00e1si \u00e9rdekl\u0151d\u00e9seik alapj\u00e1n egyedi hirdet\u00e9sekkel c\u00e9lozhat\u00f3k meg \u00e9s k\u00f6vethet\u0151k.<\/p><p class=\"theme-wp-block gb-responsive-459123-identifier\">Az Amazon Retargeting csak egy r\u00e9sze a nagy eg\u00e9sznek. A hirdet\u00e9s futtat\u00e1sa csak akkor van \u00e9rtelme, ha egy potenci\u00e1lis v\u00e1s\u00e1rl\u00f3 m\u00e1r megn\u00e9zte egy Amazon term\u00e9ket. Ez azt jelenti, hogy elegend\u0151 forgalmat kell gener\u00e1lnia a term\u00e9kadatlapokon, hogy az Amazon a hirdet\u00e9seket egy\u00e1ltal\u00e1n hat\u00e9konyan tudja megjelen\u00edteni.<\/p><p class=\"theme-wp-block gb-responsive-2992-identifier\">Ez azt jelenti az \u00d6n sz\u00e1m\u00e1ra, hogy a retargetinget csak a teljes marketingkoncepci\u00f3ja egy pill\u00e9rek\u00e9nt kellene kezelnie az Amazonon. PPC-kamp\u00e1nyok n\u00e9lk\u00fcl a koncepci\u00f3 val\u00f3sz\u00edn\u0171leg nem fog m\u0171k\u00f6dni, \u00e9s sok p\u00e9nzt vesz\u00edt a rosszul megfogalmazott c\u00e9lok miatt.<\/p><p class=\"theme-wp-block gb-responsive-767103-identifier\">Ha helyesen szeretn\u00e9 befektetni a hirdet\u00e9si k\u00f6lts\u00e9gvet\u00e9s\u00e9t, foglalkoznia kell a programmatic advertising-gal, vagy szakembereket kell bevonnia. Egy dolog azonban vil\u00e1gos \u2013 marketing n\u00e9lk\u00fcl nagyon neh\u00e9z lesz el\u00e9rni az \u00fcgyfeleket saj\u00e1t term\u00e9keivel.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-679166-identifier\" id=\"faq\">GYIK<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1640245984398\"><strong class=\"schema-faq-question\">Mi az Amazon PPC?<\/strong> <p class=\"schema-faq-answer\">A PPC a Pay-per-Click (kattint\u00e1s alap\u00fa) r\u00f6vid\u00edt\u00e9se, \u00e9s olyan hirdet\u00e9si kamp\u00e1nyokat jel\u00f6l, ahol kattint\u00e1sonk\u00e9nt fizet.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246404783\"><strong class=\"schema-faq-question\">Mi az Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">A DSP a Demand Side Platform (keresleti oldal platform) r\u00f6vid\u00edt\u00e9se. A DSP egy olyan technol\u00f3gia, amely lehet\u0151v\u00e9 teszi a hirdet\u0151k sz\u00e1m\u00e1ra, hogy c\u00e9lzottan hirdessenek m\u00e1s webhelyeken az Amazonon k\u00edv\u00fcl, retargetinget v\u00e9gezzenek, \u00e9s saj\u00e1t c\u00e9lcsoportjaikat, mint p\u00e9ld\u00e1ul az Advertiser Audiences vagy a Lookalike Audiences, megsz\u00f3l\u00edts\u00e1k.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246104930\"><strong class=\"schema-faq-question\">Mi az Amazon Retargeting?<\/strong> <p class=\"schema-faq-answer\">A retargeting egy olyan elj\u00e1r\u00e1s, amely sor\u00e1n a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3kat a term\u00e9koldal\u00e1nak megl\u00e1togat\u00e1sa ut\u00e1n \u00fajra megsz\u00f3l\u00edtj\u00e1k, hogy v\u00e9g\u00fcl m\u00e9gis befejezz\u00e9k a v\u00e1s\u00e1rl\u00e1st.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246136866\"><strong class=\"schema-faq-question\">Hogyan m\u0171k\u00f6dik az Amazon Retargeting?<\/strong> <p class=\"schema-faq-answer\">Az Amazon Retargeting seg\u00edts\u00e9g\u00e9vel a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3i eml\u00e9keztethet\u0151k a v\u00e1s\u00e1rl\u00e1sra az Amazonon bel\u00fcl \u00e9s k\u00edv\u00fcl is.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-737141-identifier has-small-font-size\">K\u00e9pforr\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9 TarikVision \u2013 stock.adobe.com \/ K\u00e9p a @ Amazon-t\u00f3l \/ K\u00e9p a @ Amazon-t\u00f3l \/ K\u00e9p a @ Amazon-t\u00f3l<\/p>","protected":false},"excerpt":{"rendered":"<p>Tudta, hogy az Amazon Retargeting seg\u00edts\u00e9g\u00e9vel potenci\u00e1lis v\u00e1s\u00e1rl\u00f3kat sokkal k\u00f6nnyebben v\u00e1s\u00e1rl\u00e1sra \u00f6szt\u00f6n\u00f6zhet, mint ha egyszer\u0171en hagyn\u00e1 \u0151ket t\u00e1vozni? \u00c1tlagosan hat-h\u00e9t napig tart, am\u00edg a v\u00e1s\u00e1rl\u00f3k az els\u0151 term\u00e9kkeres\u00e9s ut\u00e1n v\u00e1s\u00e1rolnak. A retargeting seg\u00edts\u00e9g\u00e9vel term\u00e9keit ebben a d\u00f6nt\u0151 id\u0151szakban az Amazonon \u00e9s azon k\u00edv\u00fcl is hirdetheti, \u00edgy a lehet\u0151 legjobban \u00f6szt\u00f6n\u00f6zheti a v\u00e1s\u00e1rl\u00e1st. M\u00e9g nem is<\/p>\n","protected":false},"author":8,"featured_media":17741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1206],"tags":[],"class_list":["post-225051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hirdessen-az-amazonnal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retargeting hirdet\u00e9sek az Amazonon egy pillant\u00e1sra<\/title>\n<meta name=\"description\" content=\"Retargeting hirdet\u00e9sek az Amazonon: Hogyan \u00e9rheti el sikeresen az \u00fcgyfeleit, \u00e9s milyen c\u00e9lz\u00e1si lehet\u0151s\u00e9gek \u00e1llnak rendelkez\u00e9s\u00e9re? 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