{"id":225060,"date":"2022-03-15T13:07:26","date_gmt":"2022-03-15T13:07:26","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/a-legjobb-amazon-arazasi-strategiak-kiskereskedelmi-termekek-es-markak-szamara\/"},"modified":"2022-03-15T13:07:26","modified_gmt":"2022-03-15T13:07:26","slug":"a-legjobb-amazon-arazasi-strategiak-kiskereskedelmi-termekek-es-markak-szamara","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-arazasi-strategiak-kiskereskedelmi-termekek-es-markak-szamara\/","title":{"rendered":"A legjobb Amazon \u00e1raz\u00e1si strat\u00e9gi\u00e1k kiskereskedelmi term\u00e9kek \u00e9s m\u00e1rk\u00e1k sz\u00e1m\u00e1ra"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-651137-identifier\"><em>(Utols\u00f3 friss\u00edt\u00e9s: 2022.10.31) <\/em>A term\u00e9k\u00e1rak automatikus m\u00f3dos\u00edt\u00e1sa ma m\u00e1r elterjedt az Amazon-keresked\u0151k k\u00f6r\u00e9ben. K\u00fcl\u00f6n\u00f6sen a keresett kereskedelmi \u00e1ruk eset\u00e9ben szinte lehetetlen sikeresen \u00e9rt\u00e9kes\u00edteni a k\u00fcl\u00f6nb\u00f6z\u0151 piactereken egy \u00e1raz\u00e1si eszk\u00f6z n\u00e9lk\u00fcl. De a Private Label term\u00e9kek teljes\u00edtm\u00e9ny\u00e9t is egyre gyakrabban t\u00e1mogatja egy Repricer. Felmer\u00fcl a k\u00e9rd\u00e9s, hogy a keresked\u0151k ugyan\u00fagy haszn\u00e1lhatj\u00e1k-e az \u00e1raz\u00e1si eszk\u00f6z\u00fcket a Private Label-ekhez, mint a kereskedelmi \u00e1rukhoz.<\/p><p class=\"theme-wp-block gb-responsive-358317-identifier\">Nein, nat\u00fcrlich nicht<\/p><p class=\"theme-wp-block gb-responsive-164506-identifier\">Ez els\u0151sorban annak k\u00f6sz\u00f6nhet\u0151, ahogyan az Amazon a term\u00e9keket a piacterein rendezi. Ahelyett, hogy minden aj\u00e1nlathoz saj\u00e1t term\u00e9kadatlapot k\u00e9sz\u00edtene, az Amazon k\u00fcl\u00f6nb\u00f6z\u0151 keresked\u0151k aj\u00e1nlatait ugyanannak a term\u00e9knek a term\u00e9kadatlapj\u00e1n \u00f6sszegzi. Ha most egy v\u00e1s\u00e1rl\u00f3 v\u00e1s\u00e1rol, csak az a keresked\u0151 kapja meg az \u00fczletet, aki jelenleg a legjobb aj\u00e1nlatot teszi, \u00e9s ezzel megnyerte a Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-933333-identifier\">Aki azonban megnyeri a Buy Box-t, azt a h\u00e1tt\u00e9rben l\u00e9v\u0151 algoritmus folyamatosan \u00fajrasz\u00e1molja. D\u00f6nt\u0151 t\u00e9nyez\u0151k p\u00e9ld\u00e1ul a sz\u00e1ll\u00edt\u00e1si id\u0151 \u00e9s az \u00e1r. Mivel k\u00fcl\u00f6n\u00f6sen az ut\u00f3bbi j\u00f3l befoly\u00e1solhat\u00f3, az \u00e1rak m\u00f3dos\u00edt\u00e1sa egy bevett gyakorlatt\u00e1 v\u00e1lt, amellyel az elad\u00f3k pr\u00f3b\u00e1lj\u00e1k megnyerni a Buy Box-t, \u00e9s \u00edgy min\u00e9l t\u00f6bb elad\u00e1st el\u00e9rni.<\/p><p class=\"theme-wp-block gb-responsive-89600-identifier\"><strong>A kis, de l\u00e9nyeges k\u00fcl\u00f6nbs\u00e9g<\/strong><\/p><p class=\"theme-wp-block gb-responsive-564576-identifier\">Mindez k\u00fcl\u00f6n\u00f6sen a kereskedelmi \u00e1rukra vonatkozik, amelyeket az jellemez, hogy t\u00f6bb keresked\u0151 ugyanazt a term\u00e9ket k\u00edn\u00e1lja. Legt\u00f6bbsz\u00f6r nagyobb m\u00e1rk\u00e1k term\u00e9keir\u0151l van sz\u00f3, p\u00e9ld\u00e1ul az Oral-B elektromos fogkef\u00e9ir\u0151l. A Private Label-ek eset\u00e9ben azonban a helyzet kicsit m\u00e1s. Ezeket \u00e1ltal\u00e1ban csak egyetlen elad\u00f3 k\u00edn\u00e1lja, aki \u00e1ltal\u00e1ban a m\u00e1rka tulajdonosa is. Am\u00edg ez az elad\u00f3 nem \u00e9rt\u00e9kes\u00edt term\u00e9keket m\u00e1s keresked\u0151knek, \u0151 az egyetlen aj\u00e1nlat a term\u00e9k list\u00e1j\u00e1n, \u00e9s ez\u00e9rt a legt\u00f6bb esetben automatikusan megnyeri a Buy Box-t.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tKezdje el utaz\u00e1s\u00e1t az Elad\u00f3b\u00f3l a Legjobb Elad\u00f3v\u00e1 &#8211; az SELLERLOGIC-val.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tSzerezzen be egy ingyenes pr\u00f3b\u00e1t ma, \u00e9s n\u00e9zze meg, hogyan seg\u00edthetnek a megfelel\u0151 szolg\u00e1ltat\u00e1sok abban, hogy a j\u00f3b\u00f3l a LEGJOBB legyen. Ne v\u00e1rjon. Cselekedjen most.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Kezdje most<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-97118-identifier\">Nos, nincs verseny = nincs haszon egy Repricer-nek. Igaz? Nem eg\u00e9szen. A verseny ugyan m\u00e1r nem a list\u00e1n zajlik, de k\u00fcl\u00f6nb\u00f6z\u0151 hasonl\u00f3 term\u00e9kek list\u00e1i k\u00f6z\u00f6tt igen, p\u00e9ld\u00e1ul b\u0151r kutyap\u00f3r\u00e1zok eset\u00e9ben, egyszer a <em>H\u00e4ltGut<\/em> m\u00e1rk\u00e1t\u00f3l, egyszer pedig a <em>L\u00e4uftGut<\/em> m\u00e1rk\u00e1t\u00f3l. Mindkett\u0151 k\u00fcl\u00f6n list\u00e1t kap, de versenyeznek az Amazon v\u00e1s\u00e1rl\u00f3inak v\u00e1s\u00e1rl\u00e1si hajland\u00f3s\u00e1g\u00e1\u00e9rt, valamint a keres\u00e9si eredm\u00e9nyekben val\u00f3 j\u00f3 rangsorol\u00e1s\u00e9rt az Amazon keres\u00e9s\u00e9ben. A keres\u0151optimaliz\u00e1l\u00e1s mellett itt ism\u00e9t az \u00e1r egy fontos t\u00e9nyez\u0151, hogy egy term\u00e9klista a keres\u00e9si eredm\u00e9nyekben magasan jelenik-e meg, vagy az Amazon m\u00e9ly\u00e9n, csendben els\u00fcllyed. <\/p><p class=\"theme-wp-block gb-responsive-340832-identifier\">Hogyan t\u00e1mogathat egy Repricer teh\u00e1t mind a kereskedelmi \u00e1ruk, mind a Private Label-ek eset\u00e9ben \u00e9rtelmesen az \u00e1rak m\u00f3dos\u00edt\u00e1s\u00e1ban?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-178443-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-278039-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Statikus Repricer: A statikus \u00e1raz\u00e1s sor\u00e1n meghat\u00e1rozott szab\u00e1lyok szerint optimaliz\u00e1lnak, p\u00e9ld\u00e1ul \u201e\u00c1ll\u00edtsa be a term\u00e9k \u00e1r\u00e1t mindig \u00f6t centtel alacsonyabbra \/ magasabbra, mint a legolcs\u00f3bb versenyt\u00e1rs \u00e1r, vagy egyenl\u0151re\u201d.<\/li><li class=\"theme-wp-block gb-responsive-772950-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dinamikus Repricer strat\u00e9gi\u00e1k n\u00e9lk\u00fcl: A dinamikus Repricer sok mindent jobban csin\u00e1l. \u00cdgy nemcsak egy szab\u00e1lyt hajtanak v\u00e9gre, hanem elemzik a piaci helyzetet \u00e9s intelligensen reag\u00e1lnak erre, p\u00e9ld\u00e1ul nemcsak cs\u00f6kkentik a term\u00e9k \u00e1r\u00e1t, hogy megnyerj\u00e9k a Buy Box-t, hanem ut\u00e1na ism\u00e9t emelik is azt. A Private Label-ek eset\u00e9ben azonban a haszn\u00e1lat neh\u00e9zkes, mert az ilyen eszk\u00f6z\u00f6k gyakran csak a Buy Box-re optimaliz\u00e1lnak.<\/li><li class=\"theme-wp-block gb-responsive-432602-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dinamikus Repricer k\u00fcl\u00f6nb\u00f6z\u0151 strat\u00e9gi\u00e1kkal: A j\u00f3 eszk\u00f6z\u00f6k ezzel szemben lehet\u0151s\u00e9get k\u00edn\u00e1lnak arra, hogy a Repricer m\u0171k\u00f6d\u00e9s\u00e9t a saj\u00e1t \u00fczlethez igaz\u00edts\u00e1k, p\u00e9ld\u00e1ul optimaliz\u00e1l\u00e1si strat\u00e9gi\u00e1k r\u00e9v\u00e9n. A SELLERLOGIC Repricer p\u00e9ld\u00e1ul nemcsak a Buy Box-re \u00f6sszpontos\u00edthat, hanem term\u00e9kek k\u00f6z\u00f6tt (vagy ASIN-ok k\u00f6z\u00f6tt) is, forgalom- \u00e9s id\u0151szak-alap\u00fa munk\u00e1t v\u00e9gezhet. K\u00fcl\u00f6n\u00f6sen az utols\u00f3 h\u00e1rom pont rendk\u00edv\u00fcl hasznos a Private Label keresked\u0151k sz\u00e1m\u00e1ra.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-398898-identifier\"><strong>Strat\u00e9gi\u00e1k \u00f6sszehasonl\u00edt\u00e1sa: Optimaliz\u00e1l\u00e1s a Buy Box-re, term\u00e9kek k\u00f6z\u00f6tti, forgalom- \u00e9s id\u0151szak-alap\u00fa strat\u00e9gi\u00e1k<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-168969-identifier\">A k\u00f6vetkez\u0151kben bemutatunk h\u00e1rom strat\u00e9gi\u00e1t, amelyet a <a href=\"https:\/\/www.sellerlogic.com\/hu\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer<\/a> k\u00edn\u00e1l, \u00e9s amelyek minden \u00fcgyf\u00e9l sz\u00e1m\u00e1ra d\u00edjmentesen el\u00e9rhet\u0151k. Ezek alkalmazhat\u00f3k egyedi term\u00e9kekre \u00e9s term\u00e9kcsoportokra is.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-170302-identifier\">#1: Buy Box-optimaliz\u00e1l\u00e1s<\/h3><p class=\"theme-wp-block gb-responsive-543447-identifier\">A t\u00e9ny az, hogy az elad\u00e1sok 90%-a a bev\u00e1s\u00e1rl\u00f3kos\u00e1r mez\u0151n kereszt\u00fcl t\u00f6rt\u00e9nik. Aki birtokolja a Buy Box-t, az a legt\u00f6bb elad\u00e1st megszerzi, ez\u00e9rt a Buy Box-strat\u00e9gia a kereskedelmi \u00e1ruk elad\u00f3inak sz\u00edve-lelke. Az SELLERLOGIC Repricer k\u00fcl\u00f6nlegess\u00e9ge azonban az, hogy nem csup\u00e1n a legalacsonyabb \u00e1rra t\u00e1maszkodik a Buy Box megnyer\u00e9s\u00e9hez. Ha ez a c\u00e9l egyszer el\u00e9rhet\u0151, az eszk\u00f6z nem \u00e1ll le az optimaliz\u00e1l\u00e1ssal, hanem azon dolgozik, hogy az \u00e1rat annyira emelje, hogy a Buy Box a lehet\u0151 legmagasabb \u00e1ron maradjon. Ennek k\u00f6vetkezt\u00e9ben a keresked\u0151k nemcsak t\u00f6bbet adnak el, hanem m\u00e9g magasabb \u00e1rakon \u00e9s magasabb \u00e1rr\u00e9sekkel is.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-814988-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-554292-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Egy\u00e9bk\u00e9nt: Az SELLERLOGIC Repricer m\u0171k\u00f6d\u00e9se r\u00e9v\u00e9n ak\u00e1r az <strong>Amazon bels\u0151 \u00e1rkateg\u00f3ri\u00e1ja<\/strong> is n\u00f6vekedhet, amelyet minden term\u00e9khez a be\u00e1ll\u00edtott aj\u00e1nlati \u00e1rak alapj\u00e1n rendelnek hozz\u00e1. Ez az \u00e1rkateg\u00f3ria p\u00e9ld\u00e1ul szab\u00e1lyozza, hogy mennyire lehet magas vagy alacsony egy aj\u00e1nlat \u00e1ra ahhoz, hogy egy\u00e1ltal\u00e1n kvalifik\u00e1lva legyen a Buy Box-re. Ez azt jelenti, hogy egy Repricer haszn\u00e1lata hozz\u00e1j\u00e1rulhat egy term\u00e9k \u00e1r\u00e1nak alapvet\u0151 emel\u00e9s\u00e9hez.<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-583207-identifier\">#2: Term\u00e9kek k\u00f6z\u00f6tti strat\u00e9gia<\/h3><p class=\"theme-wp-block gb-responsive-423324-identifier\">Az Amazon v\u00e1s\u00e1rl\u00f3inak v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9sei er\u0151sen f\u00fcggenek a term\u00e9k \u00e1r\u00e1t\u00f3l. Ha hasonl\u00f3 term\u00e9keket k\u00edn\u00e1lnak m\u00e1s szolg\u00e1ltat\u00f3k \u2013 \u00e9s ez \u00e1ltal\u00e1ban \u00edgy van \u2013 akkor \u00e9rdemes a gy\u00e1rt\u00f3knak \u00e9s a Private Label elad\u00f3knak \u00e1r-\u00f6sszehasonl\u00edt\u00e1st v\u00e9gezni\u00fck \u00e9s ennek megfelel\u0151 \u00e1rkorrekci\u00f3t alkalmazniuk. \u00cdgy biztos\u00edthat\u00f3, hogy a term\u00e9k \u00e1ra vonz\u00f3 maradjon, ami magasabb elad\u00e1si sz\u00e1mokhoz \u00e9s jobb rangsorol\u00e1shoz vezet az Amazon keres\u00e9s\u00e9ben.<\/p><p class=\"theme-wp-block gb-responsive-99915-identifier\">A SELLERLOGIC term\u00e9kek k\u00f6z\u00f6tti strat\u00e9gi\u00e1j\u00e1val egy kiv\u00e1lasztott term\u00e9k ak\u00e1r 20 hasonl\u00f3 versenyt\u00e1rgy term\u00e9kkel is \u00f6sszehasonl\u00edthat\u00f3, \u00e9s ennek megfelel\u0151en \u00e1razhat\u00f3. A keresked\u0151k az ASIN alapj\u00e1n meghat\u00e1rozz\u00e1k, mely term\u00e9keket haszn\u00e1lj\u00e1k az \u00f6sszehasonl\u00edt\u00e1shoz, \u00e9s r\u00f6gz\u00edtik az \u00e1rk\u00fcl\u00f6nbs\u00e9geket a h\u00e1tt\u00e9rben l\u00e9v\u0151 term\u00e9kekhez k\u00e9pest. Az Repricer ezut\u00e1n rendszeresen ellen\u0151rzi a versenyt\u00e1rsak \u00e1rait, \u00e9s sz\u00fcks\u00e9g eset\u00e9n \u00e1raz\u00e1si m\u00f3dos\u00edt\u00e1st hajt v\u00e9gre.<\/p><p class=\"theme-wp-block gb-responsive-19656-identifier\">A term\u00e9kek k\u00f6z\u00f6tti strat\u00e9gia alkalmaz\u00e1sa nemcsak vonz\u00f3 \u00e1rk\u00e9pz\u00e9st biztos\u00edt, hanem egyben megakad\u00e1lyozza a t\u00fal alacsony \u00e1raz\u00e1st \u00e9s az ezzel j\u00e1r\u00f3 \u00e1rr\u00e9svesztes\u00e9geket is.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-345069-identifier\">#3: Forgalom- \u00e9s id\u0151szak-alap\u00fa strat\u00e9gi\u00e1k<\/h3><p class=\"theme-wp-block gb-responsive-934796-identifier\">A Push-optimaliz\u00e1l\u00e1s r\u00e9v\u00e9n a keresked\u0151k az eladott darabsz\u00e1mok alapj\u00e1n m\u00f3dos\u00edthatj\u00e1k az \u00e1rukat. K\u00fcl\u00f6n\u00f6sen a Private Label elad\u00f3knak k\u00e9pesnek kell lenni\u00fck arra, hogy hosszabb id\u0151n kereszt\u00fcl ir\u00e1ny\u00edts\u00e1k az elad\u00e1si \u00e1raikat, hogy ezzel befoly\u00e1solj\u00e1k egy term\u00e9k ir\u00e1nti keresletet.<\/p><p class=\"theme-wp-block gb-responsive-406724-identifier\">P\u00e9ld\u00e1ul: Ha n\u0151 az elad\u00e1si sz\u00e1m, akkor ezen n\u00f6veked\u00e9s alapj\u00e1n fokozatosan emelhet\u0151 az \u00e1r, p\u00e9ld\u00e1ul \u00f6t sz\u00e1zal\u00e9kkal 30 eladott egys\u00e9genk\u00e9nt. K\u00fcl\u00f6nb\u00f6z\u0151 szab\u00e1lyok is kombin\u00e1lhat\u00f3k, p\u00e9ld\u00e1ul hogy az \u00e1rn\u00f6veked\u00e9s ar\u00e1nyosan magasabb legyen, min\u00e9l t\u00f6bb term\u00e9ket adtak el. Ford\u00edtva is meg lehet hat\u00e1rozni az ellenkez\u0151 esetet: X eladott egys\u00e9g ut\u00e1n az \u00e1r Y sz\u00e1zal\u00e9kponttal cs\u00f6kken.<\/p><p class=\"theme-wp-block gb-responsive-744818-identifier\">A napi Push-optimaliz\u00e1l\u00e1s szint\u00e9n az elad\u00e1si sz\u00e1mokon alapul, azonban a term\u00e9k \u00e1r\u00e1t minden \u00e9jf\u00e9lkor vagy egy k\u00edv\u00e1nt id\u0151pontban vissza\u00e1ll\u00edtj\u00e1k egy meghat\u00e1rozott kezd\u0151\u00e1rra. Ily m\u00f3don a keresked\u0151k p\u00e9ld\u00e1ul a nap kezdet\u00e9n a k\u00edv\u00e1nt minim\u00e1lis mennyis\u00e9get kedvezm\u00e9nyes \u00e1ron k\u00edn\u00e1lhatj\u00e1k, majd ezt k\u00f6vet\u0151en emelhetik az \u00e1rat.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-803645-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tKezdje el utaz\u00e1s\u00e1t az Elad\u00f3b\u00f3l a Legjobb Elad\u00f3v\u00e1 &#8211; az SELLERLOGIC-val.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tSzerezzen be egy ingyenes pr\u00f3b\u00e1t ma, \u00e9s n\u00e9zze meg, hogyan seg\u00edthetnek a megfelel\u0151 szolg\u00e1ltat\u00e1sok abban, hogy a j\u00f3b\u00f3l a LEGJOBB legyen. Ne v\u00e1rjon. Cselekedjen most.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Kezdje most<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-835668-identifier\">#4: Manu\u00e1lis strat\u00e9gia<\/h3><p class=\"theme-wp-block gb-responsive-946519-identifier\">Minden Amazon-\u00fczlet m\u00e1s, \u00e9s egy j\u00f3 \u00e1raz\u00e1si eszk\u00f6znek el\u00e9g rugalmasnak kell lennie ahhoz, hogy figyelembe vegye ezt az egyedis\u00e9get. A Private Label elad\u00f3k \u00e9s a kereskedelmi \u00e1ruk keresked\u0151i egyar\u00e1nt profit\u00e1lnak egy ilyen optimaliz\u00e1l\u00e1sb\u00f3l. Az SELLERLOGIC Repricer eset\u00e9ben a felhaszn\u00e1l\u00f3k p\u00e9ld\u00e1ul a legolcs\u00f3bb, a \u201ewhitelist\u201d-ben meghat\u00e1rozott vagy minden m\u00e1s versenyt\u00e1rsra c\u00e9lozhatnak, akik nincsenek kiz\u00e1rva a \u201eblacklist\u201d-en.<\/p><p class=\"theme-wp-block gb-responsive-783546-identifier\">Ehhez sok k\u00fcl\u00f6nb\u00f6z\u0151 t\u00e9nyez\u0151 is figyelembe vehet\u0151:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-515404-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-147824-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">k\u00edv\u00e1nt \u00e1rk\u00fcl\u00f6nbs\u00e9g<\/li><li class=\"theme-wp-block gb-responsive-891651-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Whitelist a versenyt\u00e1rsakhoz<\/li><li class=\"theme-wp-block gb-responsive-149621-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Blacklist a versenyt\u00e1rsakhoz<\/li><li class=\"theme-wp-block gb-responsive-371871-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A versenyt\u00e1rsak \u00e9rt\u00e9kel\u00e9seinek sz\u00e1ma<\/li><li class=\"theme-wp-block gb-responsive-720150-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Minim\u00e1lis elad\u00f3i \u00e9rt\u00e9kel\u00e9sek %-ban<\/li><li class=\"theme-wp-block gb-responsive-786680-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sz\u00e1ll\u00edt\u00e1si id\u0151<\/li><li class=\"theme-wp-block gb-responsive-472693-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Alkalmaz\u00e1s FBA, FBM vagy minden teljes\u00edt\u00e9si m\u00f3dszer eset\u00e9n<\/li><li class=\"theme-wp-block gb-responsive-85761-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Alkalmaz\u00e1s belf\u00f6ldi, k\u00fclf\u00f6ldi vagy mindkett\u0151 aj\u00e1nlatok eset\u00e9n<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-725895-identifier\">K\u00f6vetkeztet\u00e9s: \u00c1raz\u00e1s kereskedelmi \u00e1rukn\u00e1l \u00e9s Private Label-ekn\u00e9l<\/h2><p class=\"theme-wp-block gb-responsive-950022-identifier\">Az \u00e1raz\u00e1s nem a term\u00e9k t\u00edpus\u00e1nak k\u00e9rd\u00e9se, hanem mind a kereskedelmi \u00e1rukra, mind a Private Label-ekre (gy\u00e1rt\u00f3kra) vonatkozik. Azonban van n\u00e9h\u00e1ny k\u00fcl\u00f6nbs\u00e9g, amelyet figyelembe kell venni, mert kev\u00e9s haszna van a Buy Box-re val\u00f3 optimaliz\u00e1l\u00e1snak, ha az ember a saj\u00e1t Private Label term\u00e9k\u00e9t \u00e9rt\u00e9kes\u00edti.<\/p><p class=\"theme-wp-block gb-responsive-682870-identifier\">A kereskedelmi \u00e1ruk elad\u00f3i viszont j\u00f3l j\u00e1rnak egy Buy Box-optimaliz\u00e1l\u00e1ssal, ak\u00e1r teljesen automatiz\u00e1lt, ak\u00e1r egy\u00e9nileg be\u00e1ll\u00edtott form\u00e1ban. A term\u00e9kek k\u00f6z\u00f6tti, id\u0151szak- \u00e9s darabsz\u00e1m-alap\u00fa strat\u00e9gi\u00e1k ink\u00e1bb olyan term\u00e9kekhez illenek, amelyeket csak egy keresked\u0151 k\u00edn\u00e1l.<\/p><p class=\"theme-wp-block gb-responsive-424326-identifier\">Minden esetben a piact\u00e9ri elad\u00f3knak figyelni\u00fck kell arra, hogy dinamikus Repricer-t haszn\u00e1ljanak, amely az \u00e1rakat ism\u00e9t emeli, ahelyett, hogy mindig csak cs\u00f6kkenten\u00e9 azokat, hogy elker\u00fclj\u00e9k az \u00e1rak cs\u00f6kken\u00e9s\u00e9t.<\/p><p class=\"theme-wp-block gb-responsive-579874-identifier has-small-font-size\">K\u00e9pforr\u00e1s: \u00a9 VectorMine \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>(Utols\u00f3 friss\u00edt\u00e9s: 2022.10.31) A term\u00e9k\u00e1rak automatikus m\u00f3dos\u00edt\u00e1sa ma m\u00e1r elterjedt az Amazon-keresked\u0151k k\u00f6r\u00e9ben. K\u00fcl\u00f6n\u00f6sen a keresett kereskedelmi \u00e1ruk eset\u00e9ben szinte lehetetlen sikeresen \u00e9rt\u00e9kes\u00edteni a k\u00fcl\u00f6nb\u00f6z\u0151 piactereken egy \u00e1raz\u00e1si eszk\u00f6z n\u00e9lk\u00fcl. De a Private Label term\u00e9kek teljes\u00edtm\u00e9ny\u00e9t is egyre gyakrabban t\u00e1mogatja egy Repricer. Felmer\u00fcl a k\u00e9rd\u00e9s, hogy a keresked\u0151k ugyan\u00fagy haszn\u00e1lhatj\u00e1k-e az \u00e1raz\u00e1si eszk\u00f6z\u00fcket a Private<\/p>\n","protected":false},"author":3,"featured_media":19402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1230,1227],"tags":[],"class_list":["post-225060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eszkozok-az-amazon-eladok-szamara","category-tippek-es-trukkok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A LEGJOBB Amazon \u00c1raz\u00e1si Strat\u00e9gi\u00e1k \u00c1ttekint\u00e9se<\/title>\n<meta name=\"description\" content=\"Amazon \u00c1raz\u00e1s: A Legjobb Strat\u00e9gi\u00e1k \u00c1ruk \u00e9s M\u00e1rk\u00e1k\/Priv\u00e1t C\u00edmk\u00e9k Sz\u00e1m\u00e1ra. 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