{"id":225069,"date":"2021-08-03T08:16:00","date_gmt":"2021-08-03T08:16:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/"},"modified":"2021-08-03T08:16:00","modified_gmt":"2021-08-03T08:16:00","slug":"a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/","title":{"rendered":"A Legjobb Amazon PPC Strat\u00e9gia a Hirdet\u00e9seidhez"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-615036-identifier\">Ez egy cikk, amelyet k\u00f6z\u00f6sen \u00edrtunk az amerikai partner\u00fcnkkel, a SellerMetrics-szel. N\u00e9h\u00e1ny k\u00e9perny\u0151k\u00e9p ez\u00e9rt angol nyelv\u0171.<\/p><p class=\"theme-wp-block gb-responsive-709043-identifier\">A saj\u00e1t Amazon PPC kamp\u00e1nyok kezel\u00e9se kem\u00e9ny munka. Az elad\u00f3k gyakran \u00fagy \u00e9rzik, hogy a k\u00fcl\u00f6nb\u00f6z\u0151 hirdet\u00e9st\u00edpusok \u00e9s be\u00e1ll\u00edt\u00e1sok miatt t\u00falterheltek. Gyakran m\u00e9g az Amazon FBA \u00fczlet m\u00e1s feladatai is hozz\u00e1j\u00e1rulnak, amelyekkel az elad\u00f3knak am\u00fagy is tele van a keze.<\/p><p class=\"theme-wp-block gb-responsive-447160-identifier\">Az \u00fajoncok egyik legnagyobb hib\u00e1ja a kontroll\u00e1latlan kiad\u00e1sok a saj\u00e1t Amazon PPC kamp\u00e1nyaikra. Ezt k\u00f6nnyen elker\u00fclheti, ha j\u00f3 Amazon PPC strat\u00e9gi\u00e1t dolgoz ki.<\/p><p class=\"theme-wp-block gb-responsive-891272-identifier\">Ebben a cikkben a licit\u00e1l\u00e1si strat\u00e9gi\u00e1kat t\u00e1rgyaljuk az akt\u00edv kamp\u00e1ny el\u0151tt \u00e9s alatt.<\/p><p class=\"theme-wp-block gb-responsive-933426-identifier\">Miel\u0151tt teh\u00e1t (sok p\u00e9nz\u00e9rt) egy Amazon PPC \u00fcgyn\u00f6ks\u00e9get k\u00e9rdezne meg a t\u00e9m\u00e1r\u00f3l, el\u0151sz\u00f6r olvassa el a bejegyz\u00e9s\u00fcnket.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-602904-identifier\">Mi az Amazon PPC?<\/h2><p class=\"theme-wp-block gb-responsive-490793-identifier\">A \u201ePPC\u201d az Amazonon \u00e9s m\u00e1s szolg\u00e1ltat\u00f3kn\u00e1l a \u201ePay per Click\u201d (kattint\u00e1sonk\u00e9nti fizet\u00e9s) r\u00f6vid\u00edt\u00e9se, \u00e9s a hirdetett rekl\u00e1m k\u00f6lts\u00e9gelsz\u00e1mol\u00e1si modellj\u00e9re utal. Hasonl\u00f3 modellek l\u00e9teznek a Google Ads, a Meta \u00e9s m\u00e1s platformokon is. A hirdet\u0151 minden egyes kattint\u00e1s ut\u00e1n fizet, amelyet a hirdet\u00e9se gener\u00e1l.<\/p><p class=\"theme-wp-block gb-responsive-73924-identifier\">Az el\u0151ny nyilv\u00e1nval\u00f3: Az Amazon PPC hirdet\u00e9sek eset\u00e9ben csak akkor mer\u00fclnek fel k\u00f6lts\u00e9gek, ha a hirdet\u00e9s val\u00f3ban konvert\u00e1l. Ha senki sem kattint, akkor az eg\u00e9sz semmibe sem ker\u00fcl. Ez\u00e9rt a konkr\u00e9t hirdet\u00e9si kiad\u00e1sok el\u0151re csak k\u00f6r\u00fclbel\u00fcl meghat\u00e1rozhat\u00f3k. A napi k\u00f6lts\u00e9gkerettel azonban korl\u00e1tozhat\u00f3 a kamp\u00e1ny maxim\u00e1lis hirdet\u00e9si k\u00f6lts\u00e9ge.<\/p><p class=\"theme-wp-block gb-responsive-553467-identifier\">A legt\u00f6bb esetben, \u00edgy az Amazonon is, a PPC kamp\u00e1nyok \u00e1ltal\u00e1ban kulcssz\u00f3-alap\u00faak. Ez azt jelenti, hogy a hirdet\u00e9s akkor jelenik meg, amikor a felhaszn\u00e1l\u00f3k a megadott kulcssz\u00f3ra keresnek (kulcssz\u00f3 c\u00e9lz\u00e1s). Ez\u00e9rt a kulcssz\u00f3kutat\u00e1s, amelyet el\u0151re el kell v\u00e9gezni, k\u00fcl\u00f6n\u00f6s jelent\u0151s\u00e9ggel b\u00edr. Ha itt nem az relev\u00e1ns keres\u0151szavakat hat\u00e1rozz\u00e1k meg, az esetlegesen befoly\u00e1solja az eg\u00e9sz hirdet\u00e9si csoportok \u00e9s a kamp\u00e1nystrukt\u00fara siker\u00e9t.<\/p><p class=\"theme-wp-block gb-responsive-408900-identifier\">A k\u00f6vetkez\u0151 p\u00e9ld\u00e1ban a \u201ewanderhose herren\u201d kulcssz\u00f3ra egy szponzor\u00e1lt Amazon bolt \u00e9s k\u00fcl\u00f6nb\u00f6z\u0151 Sponsored Products hirdet\u00e9sek jelennek meg. Az ut\u00f3bbiak a keres\u00e9si tal\u00e1latok felett, a szerves keres\u00e9si eredm\u00e9nyek el\u0151tt jelennek meg, valamint m\u00e9g egyszer lentebb is.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-907035-identifier\"><img decoding=\"async\" width=\"844\" height=\"618\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png\" alt=\"Nincs \u00f6tleted az Amazon PPC-r\u0151l? A tutorialunkkal ez hamarosan eg\u00e9szen m\u00e1sk\u00e9pp lesz!\" class=\"wp-image-53068\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-407x298.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-768x562.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store.png 1247w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-67250-identifier\">Mivel \u00e1ltal\u00e1ban t\u00f6bb v\u00e1llalat szeretne egy kulcssz\u00f3ra licit\u00e1lni, de a hirdet\u00e9si helyek korl\u00e1tozottak, \u00e1ltal\u00e1ban a Kattint\u00e1sonk\u00e9nti k\u00f6lts\u00e9g (CPC) m\u00f3dszert alkalmazz\u00e1k annak meghat\u00e1roz\u00e1s\u00e1ra, hogy melyik hirdet\u0151 kapja meg a megb\u00edz\u00e1st. Aki a legmagasabb \u00f6sszeget aj\u00e1nlja, az ennek megfelel\u0151en a legjobb helyet kapja a keres\u00e9si eredm\u00e9nyek k\u00f6z\u00f6tt. A m\u00f3dszer emellett Val\u00f3s idej\u0171 licit\u00e1l\u00e1st is alkalmaz, azaz a hirdet\u00e9si helyeket val\u00f3s id\u0151ben osztj\u00e1k ki \u00e9s jelen\u00edtik meg. Min\u00e9l magasabb teh\u00e1t a kattint\u00e1sonk\u00e9nti k\u00f6lts\u00e9gkeret, ann\u00e1l gyakrabban fogja az Amazon a PPC-hirdet\u00e9st \u00e1ltal\u00e1ban megjelen\u00edteni.<\/p><p class=\"theme-wp-block gb-responsive-536201-identifier\">Ahogy m\u00e1r utaltunk r\u00e1, az Amazon-elad\u00f3k k\u00fcl\u00f6nb\u00f6z\u0151 form\u00e1tum\u00fa PPC-hirdet\u00e9seket ind\u00edthatnak. Ezek k\u00f6z\u00e9 tartozik a Szponzor\u00e1lt term\u00e9kek, Szponzor\u00e1lt m\u00e1rk\u00e1k \u00e9s Szponzor\u00e1lt megjelen\u00edt\u00e9si hirdet\u00e9sek:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-336914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-377895-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Szponzor\u00e1lt term\u00e9kek<\/strong> minden Amazon-felhaszn\u00e1l\u00f3 sz\u00e1m\u00e1ra ismer\u0151s, mivel nemcsak az organikus keres\u00e9si eredm\u00e9nyek el\u0151tt, belsej\u00e9ben, mellett \u00e9s ut\u00e1n jelennek meg, hanem a term\u00e9kadatlapokon is. K\u00fcl\u00f6n\u00f6sen a keres\u00e9si eredm\u00e9nyek oldal\u00e1nak fels\u0151 r\u00e9sz\u00e9n tal\u00e1lhat\u00f3 helyek keresettek, mert k\u00f6zvetlen\u00fcl felkeltik a v\u00e1s\u00e1rl\u00f3k figyelm\u00e9t. Ezzel a form\u00e1tummal egyedi term\u00e9kek hirdethet\u0151k. Azok a v\u00e1s\u00e1rl\u00f3k, akik r\u00e1kattintanak a hirdet\u00e9sre, \u00e1ltal\u00e1ban k\u00f6zvetlen\u00fcl a megfelel\u0151 adatlapra jutnak. E hirdet\u00e9si csoport hirdet\u00e9sei rendszeres \u00e9rt\u00e9kel\u00e9st \u00e9s optimaliz\u00e1l\u00e1st ig\u00e9nyelnek.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-447015-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-795817-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Szponzor\u00e1lt m\u00e1rk\u00e1k<\/strong> szint\u00e9n meglehet\u0151sen felt\u0171n\u0151ek. Az organikus keres\u00e9si eredm\u00e9nyek \u00e9s a szponzor\u00e1lt term\u00e9kek el\u0151tt, a keres\u00e9si eredm\u00e9nyek oldal\u00e1nak tetej\u00e9n jelennek meg. E kamp\u00e1nyt\u00edpusok hirdet\u00e9sei egy m\u00e1rkalog\u00f3t, egy egyedi tervez\u00e9s\u0171 c\u00edmet \u00e9s legfeljebb h\u00e1rom term\u00e9ket mutatnak be a m\u00e1rk\u00e1t\u00f3l, amelyre a hirdet\u00e9st leadt\u00e1k. Itt is a hirdet\u0151knek rendszeresen ellen\u0151rizni\u00fck kell, hogyan teljes\u00edt a hirdet\u00e9s.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-351197-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-204988-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Szponzor\u00e1lt megjelen\u00edt\u00e9si hirdet\u00e9sek<\/strong> vizu\u00e1lisan hasonl\u00edtanak a Szponzor\u00e1lt term\u00e9kekre, de kulcssz\u00f3 alap\u00fa helyett az Amazon a v\u00e1s\u00e1rl\u00f3k \u00e1ltal gy\u0171jt\u00f6tt v\u00e1s\u00e1rl\u00e1si jeleket haszn\u00e1lja a Szponzor\u00e1lt megjelen\u00edt\u00e9si hirdet\u00e9sekhez, hogy g\u00e9pi tanul\u00e1s seg\u00edts\u00e9g\u00e9vel automatikusan azt a c\u00e9lcsoportot c\u00e9lozza meg, amely val\u00f3sz\u00edn\u0171leg r\u00e1kattint a hirdet\u00e9sre a megfelel\u0151 term\u00e9kkel.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-535575-identifier\">A k\u00f6vetkez\u0151kben szeretn\u00e9nk r\u00e9szletesebben foglalkozni az egyes form\u00e1tumokkal \u00e9s azok felhaszn\u00e1l\u00e1si c\u00e9ljaival.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-671192-identifier\">Szponzor\u00e1lt term\u00e9kek<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-622288-identifier\"><img decoding=\"async\" width=\"844\" height=\"360\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg\" alt=\"Sok keresked\u0151 \u00fcgyn\u00f6ks\u00e9get b\u00edz meg az Amazon PPC-j\u00fck kezel\u00e9s\u00e9re.\" class=\"wp-image-1759\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-407x174.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-768x328.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-441363-identifier\">A keresked\u0151k \u00e9s v\u00e1s\u00e1rl\u00f3k k\u00f6r\u00e9ben a Szponzor\u00e1lt term\u00e9k hirdet\u00e9sek a legismertebbek, b\u00e1r a v\u00e1s\u00e1rl\u00f3k nem mindig ismerik fel, hogy ezek az Amazonon hirdet\u00e9sek, mivel ezek a hirdet\u00e9sek ugyanazzal a strukt\u00far\u00e1val rendelkeznek, mint az organikus keres\u00e9si eredm\u00e9nyek, \u00e9s csak a kis sz\u00fcrke felirattal &#8220;Szponzor\u00e1lt&#8221; vannak megjel\u00f6lve. Ezeket a hirdet\u00e9seket a norm\u00e1l piact\u00e9ri elad\u00f3k a Seller Centralon, valamint a besz\u00e1ll\u00edt\u00f3k az Amazon Marketing Szolg\u00e1ltat\u00e1son kereszt\u00fcl is l\u00e9trehozhatj\u00e1k. A gener\u00e1l\u00e1s automatikusan t\u00f6rt\u00e9nik a hirdetett term\u00e9k alapj\u00e1n, bele\u00e9rtve a linkeket, amelyek a megfelel\u0151 term\u00e9kadatlapra vezetnek. A Szponzor\u00e1lt term\u00e9k hirdet\u00e9sek k\u00f6lts\u00e9ge k\u00fcl\u00f6nb\u00f6z\u0151 v\u00e1ltoz\u00f3kt\u00f3l f\u00fcgg, mint p\u00e9ld\u00e1ul a CPC \u00e1r, a napi k\u00f6lts\u00e9gkeret \u00e9s m\u00e1s hirdet\u0151k aj\u00e1nlatai.<\/p><p class=\"theme-wp-block gb-responsive-422904-identifier\">B\u00e1r a Szponzor\u00e1lt term\u00e9k hirdet\u00e9sek vagy m\u00e1s PPC-hirdet\u00e9sek nincs k\u00f6zvetlen hat\u00e1ssal egy term\u00e9k rangsorol\u00e1s\u00e1ra, k\u00f6zvetve jav\u00edthatj\u00e1k a konverzi\u00f3s ar\u00e1nyt \u00e9s n\u00f6velhetik az Amazonon gener\u00e1lt bev\u00e9telt, ami viszont befoly\u00e1solja az algoritmus sz\u00e1m\u00edt\u00e1sait. A term\u00e9koldalak relevanci\u00e1ja bizonyos kulcsszavakra d\u00f6nt\u0151 fontoss\u00e1g\u00fa a PPC-hirdet\u00e9sek siker\u00e9hez, mivel az algoritmus k\u00fcl\u00f6nb\u00f6z\u0151 t\u00e9nyez\u0151k alapj\u00e1n \u00e9rt\u00e9keli \u0151ket. Egy sikeres PPC-hirdet\u00e9s az Amazonon ez\u00e9rt megfelel\u0151 SEO-optimaliz\u00e1l\u00e1st ig\u00e9nyel a hirdetett term\u00e9kadatlap sz\u00e1m\u00e1ra.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-607894-identifier\">Term\u00e9kc\u00e9lz\u00e1s<\/h3><p class=\"theme-wp-block gb-responsive-359428-identifier\">Az Amazon a Szponzor\u00e1lt term\u00e9k hirdet\u00e9sekhez Term\u00e9kc\u00e9lz\u00e1st is k\u00edn\u00e1l, amely lehet\u0151v\u00e9 teszi a keresked\u0151k sz\u00e1m\u00e1ra, hogy m\u00e1s term\u00e9keket, kateg\u00f3ri\u00e1kat vagy m\u00e1rk\u00e1kat v\u00e1lasszanak hirdet\u00e9seik c\u00e9lpontjak\u00e9nt, ahelyett, hogy a keres\u00e9si kifejez\u00e9sekre \u00f6sszpontos\u00edtan\u00e1nak. Ezek a hirdet\u00e9sek gyakran term\u00e9koldalakon jelennek meg, \u00e9s t\u00f6bb lehet\u0151s\u00e9get k\u00edn\u00e1lnak a keresked\u0151knek a c\u00e9lcsoportjuk sz\u00e1m\u00e1ra legjobb hirdet\u00e9si helyek optimaliz\u00e1l\u00e1s\u00e1ra \u00e9s kiv\u00e1laszt\u00e1s\u00e1ra.<\/p><p class=\"theme-wp-block gb-responsive-506893-identifier\">Egy kev\u00e9sb\u00e9 ismert lehet\u0151s\u00e9g a term\u00e9kek hirdet\u00e9s\u00e9re az Amazonon a Landing Page, amely lehet\u0151v\u00e9 teszi egy vagy t\u00f6bb term\u00e9k hirdet\u00e9s\u00e9t egyedi oldalakon, speci\u00e1lis tartalmakkal, mint p\u00e9ld\u00e1ul vide\u00f3k vagy k\u00e9pek. Ezeket ideiglenes m\u00e1rkoldalakhoz is fel lehet haszn\u00e1lni, amelyek specifikus prom\u00f3ci\u00f3kkal vannak \u00f6sszekapcsolva, vagy a leadek gener\u00e1l\u00e1s\u00e1t seg\u00edtik. P\u00e9lda erre a Kindle landing page az Amazonon:<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-109671-identifier\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\"><img decoding=\"async\" width=\"844\" height=\"1002\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\" alt=\"Az Amazon PPC egy eszk\u00f6zt biztos\u00edt a landing page-ek l\u00e9trehoz\u00e1s\u00e1hoz.\" class=\"wp-image-1764\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-407x483.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-768x912.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-813766-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-248070-identifier\">Ehhez a PPC-hirdet\u00e9st\u00edpushoz az Amazon sablonokat \u00e9s landing page-eket is biztos\u00edt a modul\u00e1ris fel\u00e9p\u00edt\u00e9s alapj\u00e1n. Az egyedi oldal l\u00e9trehoz\u00e1s\u00e1hoz azonban sz\u00fcks\u00e9ges k\u00f6zvetlen\u00fcl kapcsolatba l\u00e9pni az Amazon Advertising-gal. A landing page-ekhez az Amazonnak vannak bizonyos <strong>el\u0151\u00edr\u00e1sai \u00e9s ir\u00e1nyelvei<\/strong>, amelyeket a keresked\u0151knek felt\u00e9tlen\u00fcl figyelembe kell venni\u00fck. Minden fontos inform\u00e1ci\u00f3 itt tekinthet\u0151 meg: <a href=\"https:\/\/advertising.amazon.com\/resources\/ad-specs\/landing-pages\/guidelines-components\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon Landing Page Ir\u00e1nyelvek<\/a>.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-860218-identifier\">Dinamikus e-kereskedelmi hirdet\u00e9sek<\/h3><p class=\"theme-wp-block gb-responsive-128269-identifier\">Egy m\u00e1sik hirdet\u00e9si lehet\u0151s\u00e9g az Amazon PPC univerzumban a Dinamikus e-kereskedelmi hirdet\u00e9sek (DEA), amelyek az Amazon sz\u00e9lesk\u00f6r\u0171 v\u00e1s\u00e1rl\u00f3i adataira \u00e9p\u00edtenek. Hasonl\u00f3an a Term\u00e9kc\u00e9lz\u00e1shoz, a term\u00e9keket a v\u00e1s\u00e1rl\u00f3k v\u00e1s\u00e1rl\u00e1si szok\u00e1sai alapj\u00e1n c\u00e9lozz\u00e1k meg \u00e9s val\u00f3s id\u0151ben hirdetik. A DEA az ASIN-t haszn\u00e1lja alapk\u00e9nt, \u00e9s h\u00e1tt\u00e9rk\u00e9pet ig\u00e9nyel Call-to-Action gomb n\u00e9lk\u00fcl, mivel az ilyen gombok automatikusan hozz\u00e1ad\u00f3dnak. GIF-ek \u00e9s vide\u00f3k nem lehets\u00e9gesek, de kuponok \u00e9s v\u00e1s\u00e1rl\u00f3i v\u00e9lem\u00e9nyek integr\u00e1lhat\u00f3k.<\/p><p class=\"theme-wp-block gb-responsive-999064-identifier\">A DEA legnagyobb el\u0151nye a teljesen automatikus megjelen\u00edt\u00e9s, azonban a hirdet\u0151knek \u00edgy csak korl\u00e1tozott befoly\u00e1sol\u00e1si lehet\u0151s\u00e9geik vannak. Hozz\u00e1f\u00e9r\u00e9st kapnak az Amazon demogr\u00e1fiai adataihoz \u00e9s egy hirdet\u00e9shez, amely dinamikusan alkalmazkodik a gy\u0171jt\u00f6tt adatokhoz. A dinamikus kamp\u00e1nyok k\u00e9pesek \u00e9szlelni a term\u00e9k \u00e1llapot\u00e1ban bek\u00f6vetkez\u0151 v\u00e1ltoz\u00e1sokat \u00e9s ennek megfelel\u0151en reag\u00e1lni, ami id\u0151megtakar\u00edt\u00e1st jelent a hirdet\u0151k sz\u00e1m\u00e1ra.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-269011-identifier\">Szponzor\u00e1lt m\u00e1rk\u00e1k<\/h2><div class=\"wp-block-image gb-responsive-594831-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"362\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg\" alt=\"Az Amazon PPC program k\u00f6lts\u00e9geket vonhat maga ut\u00e1n, ezek azonban v\u00e1ltoz\u00f3ak lehetnek.\" class=\"wp-image-1769\" style=\"width:779px;height:334px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-407x175.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-768x329.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-400988-identifier\">Egy m\u00e1sik n\u00e9pszer\u0171 hirdet\u00e9si form\u00e1tum az Amazon PPC keretein bel\u00fcl a Szponzor\u00e1lt m\u00e1rk\u00e1k, kor\u00e1bban Amazon Headline Search Ads n\u00e9ven ismert. A Szponzor\u00e1lt term\u00e9k hirdet\u00e9sekkel ellent\u00e9tben, ahol a konkr\u00e9t term\u00e9k hirdet\u00e9se \u00e1ll a k\u00f6z\u00e9ppontban, a Szponzor\u00e1lt m\u00e1rk\u00e1k c\u00e9lja egy adott m\u00e1rka ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9se. Ezzel a v\u00e1s\u00e1rl\u00f3kat ink\u00e1bb a marketing t\u00f6lcs\u00e9r fels\u0151 r\u00e9sz\u00e9n c\u00e9lozz\u00e1k meg, akik az Amazont arra haszn\u00e1lj\u00e1k, hogy \u00faj term\u00e9keket \u00e9s m\u00e1rk\u00e1kat ismerjenek meg \u2013 az online v\u00e1s\u00e1rl\u00f3k 75%-a haszn\u00e1lja az Amazont ezen a m\u00f3don (A 2019-es Amazon Fogyaszt\u00f3i V\u00e1s\u00e1rl\u00e1si Tanulm\u00e1ny a CPC Strategy-t\u0151l, 6. oldal).<\/p><p class=\"theme-wp-block gb-responsive-259411-identifier\">Ennek a form\u00e1tumnak a haszn\u00e1lat\u00e1hoz sz\u00fcks\u00e9ges, hogy az elad\u00f3k bejegyezz\u00e9k m\u00e1rk\u00e1jukat az Amazon Brand Registry-be. Tov\u00e1bbi inform\u00e1ci\u00f3kat tal\u00e1lhat a t\u00e9m\u00e1r\u00f3l sz\u00f3l\u00f3 cikk\u00fcnkben <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-szponzoralt-markak-hogyan-emelje-ki-a-markajat-a-tobb-ezer-kozul\/\">Amazon Szponzor\u00e1lt m\u00e1rk\u00e1k.<\/a><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-922481-identifier\">Szponzor\u00e1lt megjelen\u00edt\u00e9si hirdet\u00e9sek<\/h2><p class=\"theme-wp-block gb-responsive-934992-identifier\">Az utols\u00f3 kateg\u00f3ria, amelyet be szeretn\u00e9nk mutatni, az Amazon PPC keretein bel\u00fcl a Szponzor\u00e1lt megjelen\u00edt\u00e9si hirdet\u00e9s. Ez a Szponzor\u00e1lt term\u00e9keket kombin\u00e1lja a megjelen\u00edt\u00e9si hirdet\u00e9sekkel, \u00e9s megl\u00e9v\u0151 term\u00e9klist\u00e1k alapj\u00e1n k\u00e9sz\u00fcl. Ennek megfelel\u0151en a v\u00e1s\u00e1rl\u00f3kat a kattint\u00e1s ut\u00e1n k\u00f6zvetlen\u00fcl egy term\u00e9kadatlapra ir\u00e1ny\u00edtj\u00e1k.<\/p><p class=\"theme-wp-block gb-responsive-780461-identifier\">A k\u00fcl\u00f6nlegess\u00e9g: A Szponzor\u00e1lt megjelen\u00edt\u00e9si hirdet\u00e9seket b\u00e1r az Amazonon v\u00e1s\u00e1rolj\u00e1k, k\u00e9sz\u00edtik el, \u00e9s csak piact\u00e9ri elad\u00f3k sz\u00e1m\u00e1ra \u00e1llnak rendelkez\u00e9sre, azonban k\u00fcls\u0151 weboldalakon \u00e9s harmadik f\u00e9l alkalmaz\u00e1saiban is integr\u00e1lj\u00e1k \u0151ket.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-485973-identifier\">A megjelen\u00edt\u00e9si hirdet\u00e9sek felhaszn\u00e1l\u00e1si c\u00e9ljai<\/h3><p class=\"theme-wp-block gb-responsive-384938-identifier\">A keresked\u0151k az Amazon PPC-hirdet\u00e9sekkel \u00e9s a Szponzor\u00e1lt megjelen\u00edt\u00e9si hirdet\u00e9ssel egyar\u00e1nt kezelhetik a t\u00f6lcs\u00e9r fels\u0151 \u00e9s als\u00f3 r\u00e9sz\u00e9t: egyr\u00e9szt c\u00e9lzottan \u00faj v\u00e1s\u00e1rl\u00f3kat lehet megsz\u00f3l\u00edtani, m\u00e1sr\u00e9szt a r\u00e9gi v\u00e1s\u00e1rl\u00f3kat rokon term\u00e9kekkel lehet \u00f6szt\u00f6n\u00f6zni az \u00fajb\u00f3li v\u00e1s\u00e1rl\u00e1sra. Klasszikus retargeting is lehets\u00e9ges egy megjelen\u00edt\u00e9si hirdet\u00e9ssel, amikor a v\u00e1s\u00e1rl\u00f3nak olyan term\u00e9keket mutatnak, amelyek ir\u00e1nt a m\u00faltban \u00e9rdekl\u0151d\u00f6tt.<\/p><p class=\"theme-wp-block gb-responsive-130557-identifier\">Egy Szponzor\u00e1lt megjelen\u00edt\u00e9si hirdet\u00e9ssel az Amazon v\u00e1s\u00e1rl\u00f3i m\u00e1s weboldalakon is el\u00e9rhet\u0151k, \u00e9s a hirdet\u0151 term\u00e9k\u00e9hez ir\u00e1ny\u00edthat\u00f3k. Ez n\u00f6veli a hat\u00f3k\u00f6rt, \u00e9s nemcsak a m\u00e1rka\u00e9p\u00edt\u00e9st seg\u00edti az e-kereskedelmi platformon k\u00edv\u00fcl, hanem a v\u00e1s\u00e1rl\u00f3i h\u0171s\u00e9get is fokozza.<\/p><p class=\"theme-wp-block gb-responsive-878703-identifier\">\u00c1ltal\u00e1ban ezt a hirdet\u00e9si form\u00e1tumot az Amazon PPC-m\u00f3dszerrel osztj\u00e1k ki. A m\u00e1rk\u00e1k azonban lehet\u0151s\u00e9get kapnak arra is, hogy megjelen\u00edt\u00e9senk\u00e9nt, azaz egy-egy megjelen\u00e9s\u00e9rt fizessenek.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-136817-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/23140855\/613x345px.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">Ez a vend\u00e9gcikk a k\u00f6vetkez\u0151t\u00f3l sz\u00e1rmazik<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Rick Wong, a SellerMetrics.app t\u00e1rsalap\u00edt\u00f3ja<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Mi a <a href=\"http:\/\/sellermetrics.app\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">SellerMetrics<\/a> vagyunk, az Amazon PPC szoftver\u00fcnk seg\u00edt az Amazon elad\u00f3knak, m\u00e1rk\u00e1knak, KDP szerz\u0151knek \u00e9s \u00fcgyn\u00f6ks\u00e9geknek az Amazon PPC kamp\u00e1nyaik optimaliz\u00e1l\u00e1s\u00e1ban aj\u00e1nlati automatiz\u00e1l\u00e1s, t\u00f6meges Manual aj\u00e1nlatv\u00e1ltoz\u00e1sok \u00e9s elemz\u00e9sek r\u00e9v\u00e9n. K\u00fcldet\u00e9s\u00fcnk, hogy seg\u00edts\u00fcnk az elad\u00f3knak az Amazon PPC kamp\u00e1nyaik optimaliz\u00e1l\u00e1s\u00e1ban.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-18272-identifier\" id=\"automatische-vs-manuelle-kampagnen\">Automatikus vs. manu\u00e1lis kamp\u00e1nyok<\/h2><p class=\"theme-wp-block gb-responsive-383704-identifier\">De miel\u0151tt foglalkozn\u00e1nk az Amazon PPC strat\u00e9gi\u00e1j\u00e1val \u00e9s az aj\u00e1nlatokkal, n\u00e9zz\u00fck meg el\u0151sz\u00f6r a <a href=\"https:\/\/sellermetrics.app\/amazon-ppc-automatic-vs-manual-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">k\u00fcl\u00f6nbs\u00e9geket az automatikus \u00e9s manu\u00e1lis Amazon PPC kamp\u00e1nyok k\u00f6z\u00f6tt<\/a>. Az automatikus kamp\u00e1nyok eset\u00e9ben az Amazon automatikusan c\u00e9lozza meg a kulcsszavakat \u00e9s hasonl\u00f3 term\u00e9keket a hirdet\u00e9seiben. A manu\u00e1lis kamp\u00e1nyokn\u00e1l azonban ez a feladat az \u00d6nre h\u00e1rul:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-404780-identifier\"><li class=\"theme-wp-block gb-responsive-94638-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kulcsszavakat\/term\u00e9keket v\u00e1lasztani, amelyeket c\u00e9lozni kell, hogy r\u00e1juk licit\u00e1ljon.<\/li><li class=\"theme-wp-block gb-responsive-629072-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A megfelel\u0151 kulcssz\u00f3 egyeztet\u00e9s\u00e9nek m\u00f3dja.<\/li><li class=\"theme-wp-block gb-responsive-868471-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A kapcsol\u00f3d\u00f3 kulcsszavakra licit\u00e1lni.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-939407-identifier\">Hogy automatikus vagy manu\u00e1lis kamp\u00e1nyt v\u00e1lasszon, az att\u00f3l f\u00fcgg, hogy a term\u00e9k bevezet\u00e9si ciklus\u00e1nak melyik f\u00e1zis\u00e1ban tart\u00f3zkodik.<\/p><p class=\"theme-wp-block gb-responsive-233510-identifier\">Min\u00e9l kor\u00e1bban van a ciklusban, ann\u00e1l jobban megfelelnek az automatikus kamp\u00e1nyok. \u00cdgy el\u0151sz\u00f6r kipr\u00f3b\u00e1lhatja mag\u00e1t. K\u00e9s\u0151bbi f\u00e1zisokban a manu\u00e1lis kamp\u00e1nyok alkalmasabbak, mivel m\u00e1r pontosan tudja, mely kulcsszavak \u00e9s ASIN-ek teljes\u00edtenek j\u00f3l a term\u00e9k\u00e9vel.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-746604-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-642398-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\">Egy\u00e9bk\u00e9nt: Az automatikus <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/hirdessen-az-amazonon-2025-ben-minden-amit-tudnia-kell\/\">Amazon Advertising<\/a> kamp\u00e1nyait nem kell azonnal sz\u00fcneteltetnie, amikor az ASIN-je \u00e9rettebb\u00e9 v\u00e1lik, de akkor \u00e9rdemes t\u00f6bb k\u00f6lts\u00e9gkeretet \u00e1thelyeznie a manu\u00e1lis kamp\u00e1nyokba.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-436101-identifier\" id=\"ihre-amazon-ppc-strategie-fur-gebote\">Az Amazon PPC strat\u00e9gi\u00e1ja az aj\u00e1nlatokhoz<\/h2><p class=\"theme-wp-block gb-responsive-639070-identifier\">A kamp\u00e1nyaj\u00e1nlati strat\u00e9gi\u00e1ja meghat\u00e1rozza, mennyire agressz\u00edvek lehetnek az aj\u00e1nlatai. Ehhez h\u00e1rom lehet\u0151s\u00e9ge van. Mindegyik m\u00e1s-m\u00e1s agresszivit\u00e1si szintet k\u00e9pvisel.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-678897-identifier\"><img decoding=\"async\" width=\"844\" height=\"457\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png\" alt=\"A megfelel\u0151 aj\u00e1nlati strat\u00e9gia meghat\u00e1roz\u00e1sa az egyik legfontosabb Amazon PPC tr\u00fckk.\" class=\"wp-image-53077\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-407x220.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-768x416.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks.png 972w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-912440-identifier\">Itt vannak a lehet\u0151s\u00e9gei (cs\u00f6kken\u0151 sorrendben az agresszivit\u00e1s szerint):<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-463323-identifier\"><li class=\"theme-wp-block gb-responsive-824811-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dinamikus aj\u00e1nlatok \u2013 N\u00f6vel\u00e9s \u00e9s cs\u00f6kkent\u00e9s.<\/li><li class=\"theme-wp-block gb-responsive-935914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Fix aj\u00e1nlatok \u2013 Csak az \u00d6n \u00e1ltal tett aj\u00e1nlatot haszn\u00e1lj\u00e1k.<\/li><li class=\"theme-wp-block gb-responsive-406421-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dinamikus aj\u00e1nlatok \u2013 Csak cs\u00f6kkent\u00e9s.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-223086-identifier\" id=\"1-dynamic-bid-erhohen-und-senken\">#1: Dinamikus aj\u00e1nlat \u2013 N\u00f6vel\u00e9s \u00e9s cs\u00f6kkent\u00e9s<\/h3><p class=\"theme-wp-block gb-responsive-498204-identifier\">Ez a kamp\u00e1nyaj\u00e1nlati strat\u00e9gia val\u00f3sz\u00edn\u0171leg a h\u00e1rom v\u00e1ltozat k\u00f6z\u00fcl a legagressz\u00edvebb. Ezzel az Amazon lehet\u0151s\u00e9get kap arra, hogy az aj\u00e1nlatokat ak\u00e1r 100%-kal felfel\u00e9 vagy lefel\u00e9 m\u00f3dos\u00edtsa.<\/p><p class=\"theme-wp-block gb-responsive-996679-identifier\">Vegy\u00fcnk egy p\u00e9ld\u00e1t: Az aj\u00e1nlata egy kulcssz\u00f3ra 2,00\u20ac. Ebben az esetben az Amazon az aj\u00e1nlat\u00e1t ak\u00e1r 4,00\u20ac-ra is emelheti, ha a v\u00e1s\u00e1rl\u00e1si val\u00f3sz\u00edn\u0171s\u00e9g magas. M\u00e1sr\u00e9szt az aj\u00e1nlata 0,00\u20ac-ra is cs\u00f6kkenthet\u0151, ha az es\u00e9lyek alacsonyak.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-652676-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-468660-identifier\"><strong>Figyelem<\/strong><br><span style=\"font-size:0.9em\" class=\"has-font-size\">Vegye figyelembe, hogy a 100 % a maximum. A legt\u00f6bb esetben a aj\u00e1nlatai nem emelkednek 4,00 \u20ac-ra, \u00e9s nem cs\u00f6kkennek 0,00 \u20ac-ra, hanem az aj\u00e1nlata valahol a kett\u0151 k\u00f6z\u00f6tt lesz. <\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-593926-identifier\">Ez a strat\u00e9gia \u00d6nnek megfelel\u0151, ha k\u00e9szen \u00e1ll arra, hogy elk\u00f6lti az \u00f6sszes Amazon PPC-k\u00f6lts\u00e9gvet\u00e9s\u00e9t, amelyet erre a hirdet\u00e9si kamp\u00e1nyra sz\u00e1nt, \u00e9s ha olyan kulcsszavakra licit\u00e1l, amelyekkel biztosan \u00e9rzi mag\u00e1t.<\/p><p class=\"theme-wp-block gb-responsive-897924-identifier\">Egy\u00e9bk\u00e9nt a Dinamikus Aj\u00e1nlatok (Emel\u00e9s \u00e9s Cs\u00f6kkent\u00e9s) csak a Szponzor\u00e1lt Term\u00e9k kamp\u00e1nyokhoz haszn\u00e1lhat\u00f3k.<\/p><p class=\"theme-wp-block gb-responsive-512022-identifier\">Ha dinamikus aj\u00e1nlatot haszn\u00e1l, ez ahhoz vezethet, hogy az <strong>aj\u00e1nlata \u00e9s a CPC (kattint\u00e1sonk\u00e9nti k\u00f6lts\u00e9g) nem azonos<\/strong>, mivel \u00d6n megengedte az Amazonnak, hogy m\u00f3dos\u00edtsa az aj\u00e1nlatait. <\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589214-identifier\" id=\"2-fixed-bid\">#2: Fix\u00e1lt Aj\u00e1nlat<\/h3><p class=\"theme-wp-block gb-responsive-204391-identifier\">Ahogy a neve is sugallja, az Amazon ebben a PPC-strat\u00e9gi\u00e1ban pontosan azt az aj\u00e1nlatot (\u00e9s esetleg tov\u00e1bbi be\u00e1ll\u00edt\u00e1sokat) fogja haszn\u00e1lni, amelyet megad. Az aj\u00e1nlatai teh\u00e1t nem a v\u00e1s\u00e1rl\u00e1si val\u00f3sz\u00edn\u0171s\u00e9g alapj\u00e1n lesznek m\u00f3dos\u00edtva.<\/p><p class=\"theme-wp-block gb-responsive-311393-identifier\">Ez a strat\u00e9gia \u00d6nnek megfelel\u0151, ha kamp\u00e1nyait folyamatos aj\u00e1nlatainak m\u00f3dos\u00edt\u00e1s\u00e1val szeretn\u00e9 optimaliz\u00e1lni. Pontosan tudja, mit csin\u00e1l, \u00e9s nem akarja, hogy az Amazon befoly\u00e1solja aj\u00e1nlatait.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-642185-identifier\" id=\"3-dynamic-bid-nur-senken\">#3: Dinamikus Aj\u00e1nlat \u2013 Csak cs\u00f6kkent\u00e9s<\/h3><p class=\"theme-wp-block gb-responsive-615596-identifier\">Ez az Amazon PPC-strat\u00e9gia a legpassz\u00edvabb v\u00e1ltozata a fent eml\u00edtett strat\u00e9gi\u00e1knak. Itt az online \u00f3ri\u00e1s ak\u00e1r 100%-kal is cs\u00f6kkentheti az aj\u00e1nlatait.<\/p><p class=\"theme-wp-block gb-responsive-328282-identifier\">Vegy\u00fcnk itt is egy p\u00e9ld\u00e1t: \u00d6n 2,00 \u20ac-t aj\u00e1nl egy kulcssz\u00f3ra. Most az Amazon automatikusan cs\u00f6kkentheti az aj\u00e1nlat\u00e1t 0,00 \u20ac-ra, ha az elad\u00e1s val\u00f3sz\u00edn\u0171s\u00e9ge nagyon alacsony.<\/p><p class=\"theme-wp-block gb-responsive-295131-identifier\">Ez az Amazon PPC-optimaliz\u00e1l\u00e1s akkor van \u00e9rtelme, ha ink\u00e1bb konzervat\u00edvan j\u00e1r el, \u00e9s kevesebb olyan aukci\u00f3ra szeretne fogadni, amelyek csak alacsony sikeress\u00e9gi val\u00f3sz\u00edn\u0171s\u00e9get \u00edg\u00e9rnek.<\/p><p class=\"theme-wp-block gb-responsive-182395-identifier\">A Szponzor\u00e1lt M\u00e1rka \u00e9s Szponzor\u00e1lt Megjelen\u00edt\u00e9s eset\u00e9ben ez egy\u00e9bk\u00e9nt az Amazon PPC-strat\u00e9gia alap\u00e9rtelmezett be\u00e1ll\u00edt\u00e1sa a kamp\u00e1nyaj\u00e1nlatokhoz.<\/p><p class=\"theme-wp-block gb-responsive-169712-identifier\">A kamp\u00e1nyok sz\u00e1m\u00e1ra, amelyek m\u00e1r a kamp\u00e1nyaj\u00e1nlat-strat\u00e9gia bevezet\u00e9se el\u0151tt l\u00e9teztek, a Dinamikus Aj\u00e1nlat (csak cs\u00f6kkent\u00e9s) szint\u00e9n az alap\u00e9rtelmezett opci\u00f3.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-194298-identifier\" id=\"ihre-amazon-ppc-strategie-fur-kampagnen-gebote-muss-zu-ihren-zielen-passen\">Az Amazon PPC-strat\u00e9gi\u00e1j\u00e1nak a kamp\u00e1nyaj\u00e1nlatokhoz illeszkednie kell a c\u00e9ljaihoz!<\/h2><p class=\"theme-wp-block gb-responsive-905881-identifier\">A k\u00fcl\u00f6nb\u00f6z\u0151 kamp\u00e1nyaj\u00e1nlat-strat\u00e9gi\u00e1k k\u00fcl\u00f6nb\u00f6z\u0151 strat\u00e9giai c\u00e9lokat c\u00e9loznak meg. Miel\u0151tt kamp\u00e1nyt ind\u00edtana, el\u0151sz\u00f6r \u00e9rdemes \u00e1tgondolni, hogy mely strat\u00e9giai c\u00e9lokat kellene el\u00e9rni.<\/p><p class=\"theme-wp-block gb-responsive-311982-identifier\">\u00cdgy p\u00e9ld\u00e1ul minden n\u00f6veked\u00e9salap\u00fa c\u00e9lhoz (pl. t\u00f6bb elad\u00e1s vagy jobb rangsorol\u00e1s egy kulcssz\u00f3ra) az \u201eEmel\u00e9s \u00e9s cs\u00f6kkent\u00e9s\u201d mint Amazon PPC dinamikus aj\u00e1nlat-strat\u00e9gia megfelel\u0151.<\/p><p class=\"theme-wp-block gb-responsive-364595-identifier\">A Fix\u00e1lt Aj\u00e1nlat vagy a Dinamikus Aj\u00e1nlat (csak cs\u00f6kkent\u00e9s) viszont akkor megfelel\u0151, ha az Amazon PPC-kamp\u00e1nyait szeretn\u00e9 optimaliz\u00e1lni.<\/p><p class=\"theme-wp-block gb-responsive-956434-identifier\">Itt vannak lehets\u00e9ges strat\u00e9giai c\u00e9lok az Amazon PPC-kamp\u00e1nyaihoz:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-527642-identifier\"><li class=\"theme-wp-block gb-responsive-928843-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">M\u00e1rkaismerts\u00e9g.<\/li><li class=\"theme-wp-block gb-responsive-221709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Jobb Amazon-rangsorol\u00e1s kulcsszavakra.<\/li><li class=\"theme-wp-block gb-responsive-673671-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A versenyt\u00e1rsai elad\u00e1sainak megszerz\u00e9se.<\/li><li class=\"theme-wp-block gb-responsive-739530-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Elad\u00e1s \u00e9s bev\u00e9tel n\u00f6vel\u00e9se.<\/li><li class=\"theme-wp-block gb-responsive-597486-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nyeres\u00e9g optimaliz\u00e1l\u00e1sa.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-335319-identifier\" id=\"fortlaufendes-gebots-management\">Folyamatos Amazon PPC-aj\u00e1nlatkezel\u00e9s<\/h2><p class=\"theme-wp-block gb-responsive-440212-identifier\">Amint megkapja az akt\u00edv PPC-kamp\u00e1nyainak teljes\u00edtm\u00e9nyadatait az Amazonon, az aj\u00e1nlatait ennek megfelel\u0151en kell m\u00f3dos\u00edtania.<\/p><p class=\"theme-wp-block gb-responsive-305968-identifier\">\u00c1ltal\u00e1nos szab\u00e1lyk\u00e9nt elmondhat\u00f3, hogy egy eg\u00e9sz hetet kell v\u00e1rnia, miel\u0151tt b\u00e1rmilyen v\u00e1ltoztat\u00e1st eszk\u00f6z\u00f6lne, mert csak ezut\u00e1n rendelkezik elegend\u0151 jelent\u0151s inform\u00e1ci\u00f3val a megfelel\u0151 d\u00f6nt\u00e9sek meghozatal\u00e1hoz.<\/p><p class=\"theme-wp-block gb-responsive-844520-identifier\">Ezenk\u00edv\u00fcl tan\u00e1csos, hogy az els\u0151 Szponzor\u00e1lt Term\u00e9k kamp\u00e1ny eset\u00e9ben t\u00f6bb mint h\u00e9t napot v\u00e1rjon, miel\u0151tt m\u00f3dos\u00edtan\u00e1 az aj\u00e1nlatait. \u00cdgy biztosabb helyzetben lesz, \u00e9s t\u00f6bb adat \u00e1ll rendelkez\u00e9s\u00e9re, amikor optimaliz\u00e1lja a kamp\u00e1ny\u00e1t.<\/p><p class=\"theme-wp-block gb-responsive-305776-identifier\">Ahogy m\u00e1r eml\u00edtett\u00fck, tudat\u00e1ban kell lennie kamp\u00e1nyai strat\u00e9giai c\u00e9ljainak. Ezek befoly\u00e1solj\u00e1k a c\u00e9l-ACoS-t is, amelyet a kamp\u00e1ny\u00e1val el szeretne \u00e9rni. A c\u00e9l-ACoS szint\u00e9n befoly\u00e1solja az egyes aj\u00e1nlataival kapcsolatos d\u00f6nt\u00e9seket.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-513601-identifier\" id=\"was-ist-der-acos\">Mi az ACoS?<\/h2><p class=\"theme-wp-block gb-responsive-862514-identifier\">Miel\u0151tt a c\u00e9l-ACoS-ra t\u00e9rn\u00e9nk, \u00e9rdemes elmagyar\u00e1zni, mi is az ACoS. Az ACoS a \u201eHirdet\u00e9si K\u00f6lts\u00e9g az Elad\u00e1sra\u201d r\u00f6vid\u00edt\u00e9se, teh\u00e1t az \u00f6sszes hirdet\u00e9si kiad\u00e1s\u00e1nak \u00e9s az \u00f6sszes bev\u00e9tel\u00e9nek ar\u00e1ny\u00e1t jelenti. Megmutatja, mennyi bev\u00e9telt kap minden elk\u00f6lt\u00f6tt eur\u00f3\u00e9rt, \u00e9s azt is jelezheti, hogy az \u00d6n konkr\u00e9t eset\u00e9ben meg\u00e9ri-e a PPC az Amazonon. A k\u00f6lts\u00e9gek term\u00e9szetesen itt a d\u00f6nt\u0151 t\u00e9nyez\u0151.<\/p><p class=\"theme-wp-block gb-responsive-645761-identifier\">\u00c1ltal\u00e1nos szab\u00e1lyk\u00e9nt elmondhat\u00f3: min\u00e9l alacsonyabb az ACoS, ann\u00e1l jobb a helyzet. \u00cdgy t\u00f6bb elad\u00e1st \u00e9rhet el a kiad\u00e1saihoz viszony\u00edtva.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-46185-identifier\"><img decoding=\"async\" width=\"844\" height=\"250\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png\" alt=\"Az ACoS seg\u00edts\u00e9g\u00e9vel meghat\u00e1rozhatja, hogy meg\u00e9rik-e az Amazon PPC k\u00f6lts\u00e9gei.\" class=\"wp-image-53074\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-407x121.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-768x228.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten.png 965w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-871780-identifier\"><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/cdn.shortpixel.ai\/client\/q_glossy,ret_img,w_768,h_223\/https:\/\/sellermetrics.app\/wp-content\/uploads\/2021\/05\/formula-31-1024x297.png\"><\/a>Ha p\u00e9ld\u00e1ul 2,00 \u20ac-t k\u00f6lt egy kulcssz\u00f3ra, \u00e9s 10 \u20ac-t keres, az ACoS-a (2\/10)*100 = 20%.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-718167-identifier\" id=\"wie-sie-ihr-ziel-acos-bestimmen\">Hogyan hat\u00e1rozza meg a c\u00e9l-ACoS-t<\/h2><p class=\"theme-wp-block gb-responsive-795148-identifier\">Elm\u00e9letileg a c\u00e9l-ACoS b\u00e1rmilyen \u00e9rt\u00e9ket felvehet, amelyet megad. Ahhoz, hogy \u00e9rt\u00e9kelni tudja, hogy a c\u00e9l-ACoS j\u00f3 vagy jav\u00edt\u00e1sra szorul, el\u0151sz\u00f6r sz\u00fcks\u00e9ge van egy \u00f6sszehasonl\u00edt\u00f3 \u00e9rt\u00e9kre. Ehhez haszn\u00e1lhatja a \u201eT\u00f6r\u00e9spont ACoS\u201d-t.<\/p><p class=\"theme-wp-block gb-responsive-881098-identifier\">Ezt \u00fagy hat\u00e1rozhatja meg, hogy kisz\u00e1m\u00edtja a darabonk\u00e9nti \u00e1rr\u00e9s\u00e9t. Ehhez haszn\u00e1lhatja az Amazon FBA Kalkul\u00e1tort. Ezen alapulva kisz\u00e1m\u00edtja a nyeres\u00e9gmarzs\u00e1t sz\u00e1zal\u00e9kban. Ez az \u00d6n t\u00f6r\u00e9spont ACoS-a.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-973004-identifier\"><img decoding=\"async\" width=\"844\" height=\"641\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png\" alt=\"Amazon PPC, a t\u00f6r\u00e9spontot az Amazon Seller Centralban jelen\u00edtik meg.\" class=\"wp-image-53071\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-407x309.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-768x583.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven.png 1231w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-97029-identifier\">A fenti p\u00e9ld\u00e1ban teh\u00e1t a t\u00f6r\u00e9spont ACoS-a 67,11 % vagy 84,38 %.<\/p><p class=\"theme-wp-block gb-responsive-523535-identifier\">Az utols\u00f3 l\u00e9p\u00e9sben meghat\u00e1rozza, hogy a c\u00e9l-ACoS-a hogyan viszonyuljon a t\u00f6r\u00e9spont ACoS-hoz. Ehhez ism\u00e9t szem el\u0151tt kell tartania az Amazon PPC-strat\u00e9gi\u00e1j\u00e1t:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-32274-identifier\"><li class=\"theme-wp-block gb-responsive-729008-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Optimaliz\u00e1l\u00e1si c\u00e9l: C\u00e9l-ACoS < T\u00f6r\u00e9spont ACoS<\/li><li class=\"theme-wp-block gb-responsive-77173-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">N\u00f6veked\u00e9si c\u00e9l: C\u00e9l-ACoS > T\u00f6r\u00e9spont ACoS<\/li><li class=\"theme-wp-block gb-responsive-800373-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">M\u00e9rs\u00e9kelt c\u00e9l: C\u00e9l-ACoS = T\u00f6r\u00e9spont ACoS<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-898208-identifier\">Felszerelve a c\u00e9l-ACoS-szal, most optimaliz\u00e1lhatja az Amazon PPC-aj\u00e1nlatait a strat\u00e9gi\u00e1ja alapj\u00e1n. Az \u00faj aj\u00e1nlat\u00e1t a k\u00f6vetkez\u0151 k\u00e9plettel sz\u00e1m\u00edthatja ki:<\/p><p class=\"theme-wp-block gb-responsive-916815-identifier\">\u00daj aj\u00e1nlat = (C\u00e9l-ACoS\/ACoS)*CPC<\/p><p class=\"theme-wp-block gb-responsive-157196-identifier\">A CPC a Kattint\u00e1sonk\u00e9nti K\u00f6lts\u00e9get jelenti, teh\u00e1t a kattint\u00e1si \u00e1rakat mutatja. Javasoljuk, hogy id\u0151alap\u00fa CPC-t haszn\u00e1ljon. Az id\u0151szakot sem t\u00fal sz\u0171kre, sem t\u00fal sz\u00e9lesre nem szabad venni. A SellerMetrics-n\u00e9l 30-60 napos keretet haszn\u00e1lunk a CPC-kisz\u00e1m\u00edt\u00e1sunkhoz.<\/p><p class=\"theme-wp-block gb-responsive-176092-identifier\">Ha m\u00f3dos\u00edtani szeretn\u00e9 az aj\u00e1nlatait, ezt manu\u00e1lisan megteheti az Amazon Hirdet\u00e9si Konzolban, <a href=\"https:\/\/sellermetrics.app\/amazon-bulk-ppc-uploads\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Amazon PPC T\u00f6meges Felt\u00f6lt\u00e9sek<\/a> seg\u00edts\u00e9g\u00e9vel, vagy haszn\u00e1lhat egy Amazon PPC eszk\u00f6zt. Az utols\u00f3 k\u00e9t lehet\u0151s\u00e9g sok id\u0151t takar\u00edthat meg \u00d6nnek. F\u0151leg akkor, ha nagyobb sz\u00e1m\u00fa v\u00e1ltoztat\u00e1st szeretne v\u00e9grehajtani (esetleg t\u00f6bb Amazon PPC kamp\u00e1ny k\u00f6z\u00f6tt). Az Amazon PPC eszk\u00f6z\u00f6k k\u00fcl\u00f6n\u00f6sen relev\u00e1nsak azok sz\u00e1m\u00e1ra, akik komplex kamp\u00e1nyokat szeretn\u00e9nek futtatni, amelyek p\u00e9ld\u00e1ul k\u00fcl\u00f6nb\u00f6z\u0151 hirdet\u00e9si csoportokb\u00f3l, kulcsszavakb\u00f3l \u00e9s term\u00e9kekb\u0151l \u00e1llnak.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-195203-identifier\" id=\"fazit\">K\u00f6vetkeztet\u00e9s<\/h2><p class=\"theme-wp-block gb-responsive-386513-identifier\">K\u00e9t dolgot \u00e9rdemes megjegyeznie a cikk\u00fcnkb\u0151l:<\/p><p class=\"theme-wp-block gb-responsive-601418-identifier\">Az Amazon Hirdet\u00e9s k\u00fcl\u00f6nb\u00f6z\u0151 hirdet\u00e9si form\u00e1tumokat k\u00edn\u00e1l az online keresked\u0151k sz\u00e1m\u00e1ra, akik Amazon \u00fczlettel rendelkeznek a PPC m\u00f3dszerrel: Szponzor\u00e1lt Term\u00e9kek, Szponzor\u00e1lt M\u00e1rk\u00e1k \u00e9s Szponzor\u00e1lt Megjelen\u00edt\u00e9sek. A Szponzor\u00e1lt Term\u00e9kek k\u00f6zvetlen\u00fcl a term\u00e9kadatlapokra ir\u00e1ny\u00edtj\u00e1k a v\u00e1s\u00e1rl\u00f3kat, hogy n\u00f6velj\u00e9k az elad\u00e1sokat, m\u00edg a Szponzor\u00e1lt M\u00e1rk\u00e1k a m\u00e1rkaismerts\u00e9get k\u00edv\u00e1nj\u00e1k n\u00f6velni. A Szponzor\u00e1lt Megjelen\u00edt\u00e9si Hirdet\u00e9sek k\u00fcls\u0151 helyeken is elhelyezhet\u0151k, \u00e9s c\u00e9lzott c\u00e9lz\u00e1st alkalmaznak az Amazon adatainak felhaszn\u00e1l\u00e1s\u00e1val. Az optimaliz\u00e1l\u00e1s viszonylag egyszer\u0171.<\/p><p class=\"theme-wp-block gb-responsive-633462-identifier\">A pontos hirdet\u00e9si k\u00f6lts\u00e9gek el\u0151re nem hat\u00e1rozhat\u00f3k meg, mivel minden hirdet\u00e9s a PPC m\u00f3dszerrel ker\u00fcl kioszt\u00e1sra. A napi k\u00f6lts\u00e9gvet\u00e9s meghat\u00e1roz\u00e1s\u00e1val azonban a keresked\u0151k korl\u00e1tozhatj\u00e1k a k\u00f6lts\u00e9geket. Az Amazon PPC hirdet\u00e9sek alapvet\u0151 r\u00e9sz\u00e9t k\u00e9pezik minden professzion\u00e1lis piact\u00e9ri \u00fczletnek, \u00e9s k\u00fcl\u00f6n\u00f6sen kieg\u00e9sz\u00edtik a Private Label elad\u00f3k SEO strat\u00e9gi\u00e1j\u00e1t.<\/p><p class=\"theme-wp-block gb-responsive-876863-identifier\">Ezenk\u00edv\u00fcl tan\u00e1csos foglalkozni a aj\u00e1nlatstrat\u00e9gi\u00e1k t\u00e9m\u00e1j\u00e1val, mivel ennek sz\u00e9lesk\u00f6r\u0171 hat\u00e1sai vannak a PPC-kamp\u00e1nyaira. Tudjuk, hogy az Amazon FBA-keresked\u0151k nem \u00e9ppen t\u00fcrelmesek, \u00e9s azonnal ki szeretn\u00e9k pr\u00f3b\u00e1lni az \u00faj lehet\u0151s\u00e9geket. De ahogy fentebb is kifejtett\u00fck, fontos, hogy legal\u00e1bb egy ir\u00e1nyt meghat\u00e1rozzon, amelybe az \u00fatja tart, miel\u0151tt elindul.<\/p><p class=\"theme-wp-block gb-responsive-321136-identifier\">Egy Amazon PPC-kamp\u00e1ny egy hirdet\u00e9si kezdem\u00e9nyez\u00e9s, ahol a hirdet\u0151k fizetnek a hirdet\u00e9seik elhelyez\u00e9s\u00e9\u00e9rt az Amazonon. A PPC r\u00f6vid\u00edt\u00e9s a Pay-Per-Click kifejez\u00e9sb\u0151l sz\u00e1rmazik, ami azt jelenti, hogy a hirdet\u00e9si k\u00f6lts\u00e9gek csak a hirdet\u00e9sre val\u00f3 t\u00e9nyleges kattint\u00e1skor mer\u00fclnek fel. Ezek a kamp\u00e1nyok k\u00fcl\u00f6nb\u00f6z\u0151 hirdet\u00e9si form\u00e1tumokat haszn\u00e1lhatnak, mint p\u00e9ld\u00e1ul a Sponsored Products, Sponsored Brands \u00e9s Sponsored Displays, hogy n\u00f6velj\u00e9k a term\u00e9kek l\u00e1that\u00f3s\u00e1g\u00e1t, n\u00f6velj\u00e9k a bev\u00e9telt \u00e9s t\u00e1mogass\u00e1k a m\u00e1rkaismerts\u00e9get.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-584413-identifier\">Gyakran Ism\u00e9telt K\u00e9rd\u00e9sek<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1719913987972\"><strong class=\"schema-faq-question\"><strong>Mi a PPC jelent\u00e9se az Amazonon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Az Amazonon \u00e9s m\u00e1s szolg\u00e1ltat\u00f3kn\u00e1l a \u201ePPC\u201d a \u201ePay per Click\u201d kifejez\u00e9st jelenti. Ez egy elsz\u00e1mol\u00e1si elj\u00e1r\u00e1s a hirdet\u00e9sek eset\u00e9ben, ahol a hirdet\u0151k minden kattint\u00e1s\u00e9rt fizetnek a hirdet\u00e9s\u00fckre. Az ilyen modellek l\u00e9teznek a Google Ads-n\u00e9l is.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914003209\"><strong class=\"schema-faq-question\"><strong>Mennyibe ker\u00fcl a hirdet\u00e9s az Amazonon?<\/strong><\/strong> <p class=\"schema-faq-answer\">A hirdet\u00e9si k\u00f6lts\u00e9gek az Amazonon form\u00e1tumt\u00f3l, versenyt\u0151l \u00e9s a hirdet\u00e9s min\u0151s\u00e9g\u00e9t\u0151l f\u00fcgg\u0151en v\u00e1ltoznak. A Pay-Per-Click modell seg\u00edts\u00e9g\u00e9vel a hirdet\u0151k csak a kattint\u00e1sok\u00e9rt fizetnek. A napi k\u00f6lts\u00e9gkeret meghat\u00e1roz\u00e1s\u00e1val a teljes k\u00f6lts\u00e9gek ellen\u0151rizhet\u0151k. Aj\u00e1nlott a strat\u00e9gia rendszeres figyelemmel k\u00eds\u00e9r\u00e9se \u00e9s m\u00f3dos\u00edt\u00e1sa a legjobb \u00e1r-\u00e9rt\u00e9k ar\u00e1ny el\u00e9r\u00e9se \u00e9rdek\u00e9ben.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914016211\"><strong class=\"schema-faq-question\"><strong>Mi az Amazon PPC-kamp\u00e1ny?<\/strong><\/strong> <p class=\"schema-faq-answer\">Egy Amazon PPC-kamp\u00e1ny egy hirdet\u00e9si kezdem\u00e9nyez\u00e9s, ahol a hirdet\u0151k fizetnek a hirdet\u00e9seik elhelyez\u00e9s\u00e9\u00e9rt az Amazonon. Ezek a kamp\u00e1nyok k\u00fcl\u00f6nb\u00f6z\u0151 hirdet\u00e9si form\u00e1tumokat haszn\u00e1lhatnak, mint p\u00e9ld\u00e1ul a Sponsored Products, Sponsored Brands \u00e9s Sponsored Displays, hogy n\u00f6velj\u00e9k a term\u00e9kek l\u00e1that\u00f3s\u00e1g\u00e1t, n\u00f6velj\u00e9k a bev\u00e9telt \u00e9s t\u00e1mogass\u00e1k a m\u00e1rkaismerts\u00e9get.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914031810\"><strong class=\"schema-faq-question\"><strong>Kinek alkalmas az Amazon PPC-szoftver?<\/strong><\/strong> <p class=\"schema-faq-answer\">Az Amazon PPC-szoftver olyan elad\u00f3k sz\u00e1m\u00e1ra alkalmas, akik komplex kamp\u00e1nystrukt\u00far\u00e1kat szeretn\u00e9nek kezelni az Amazonon, kulcsszavakat kutatni \u00e9s optimaliz\u00e1lni, a k\u00f6lts\u00e9gvet\u00e9st hat\u00e9konyan kezelni, a versenyt\u00e1rsaik strat\u00e9gi\u00e1it elemezni \u00e9s a folyamatokat automatiz\u00e1lni. Az ilyen eszk\u00f6z\u00f6k betekint\u00e9st, automatiz\u00e1l\u00e1st \u00e9s optimaliz\u00e1l\u00e1si lehet\u0151s\u00e9geket k\u00edn\u00e1lnak, hogy maximaliz\u00e1lj\u00e1k PPC-kamp\u00e1nyaik teljes\u00edtm\u00e9ny\u00e9t \u00e9s el\u00e9rj\u00e9k \u00e9rt\u00e9kes\u00edt\u00e9si c\u00e9ljaikat.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-564019-identifier has-small-font-size\">K\u00e9pj\u00f3v\u00e1hagy\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9 onephoto \u2013 stock.adobe.com \/ K\u00e9p a @ Amazon-t\u00f3l \/ \u00a9 Prostock-studio \u2013 stock.adobe.com \/ \u00a9 K\u00e9p a @ Amazon-t\u00f3l \/ \u00a9 Pixel-Shot \u2013 stock.adobe.com \/ K\u00e9p a @ Amazon-t\u00f3l \/ \u00a9 SELLERLOGIC \/ K\u00e9p a @ Amazon-t\u00f3l<\/p>","protected":false},"excerpt":{"rendered":"<p>Ez egy cikk, amelyet k\u00f6z\u00f6sen \u00edrtunk az amerikai partner\u00fcnkkel, a SellerMetrics-szel. N\u00e9h\u00e1ny k\u00e9perny\u0151k\u00e9p ez\u00e9rt angol nyelv\u0171. A saj\u00e1t Amazon PPC kamp\u00e1nyok kezel\u00e9se kem\u00e9ny munka. Az elad\u00f3k gyakran \u00fagy \u00e9rzik, hogy a k\u00fcl\u00f6nb\u00f6z\u0151 hirdet\u00e9st\u00edpusok \u00e9s be\u00e1ll\u00edt\u00e1sok miatt t\u00falterheltek. Gyakran m\u00e9g az Amazon FBA \u00fczlet m\u00e1s feladatai is hozz\u00e1j\u00e1rulnak, amelyekkel az elad\u00f3knak am\u00fagy is tele van a<\/p>\n","protected":false},"author":5,"featured_media":12179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1206],"tags":[],"class_list":["post-225069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hirdessen-az-amazonnal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon PPC: \u00cdgy siker\u00fcl a licit\u00e1l\u00e1si strat\u00e9gi\u00e1val<\/title>\n<meta name=\"description\" content=\"Elad\u00e1s az Amazonon j\u00f3 PPC strat\u00e9gia n\u00e9lk\u00fcl? Neh\u00e9z. Olvasd el itt, hogyan k\u00e9sz\u00edtheted el az optim\u00e1lis strat\u00e9gi\u00e1t sz\u00e1modra\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon PPC: \u00cdgy siker\u00fcl a licit\u00e1l\u00e1si strat\u00e9gi\u00e1val\" \/>\n<meta property=\"og:description\" content=\"Elad\u00e1s az Amazonon j\u00f3 PPC strat\u00e9gia n\u00e9lk\u00fcl? Neh\u00e9z. Olvasd el itt, hogyan k\u00e9sz\u00edtheted el az optim\u00e1lis strat\u00e9gi\u00e1t sz\u00e1modra\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-03T08:16:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena Schwab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Schwab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/\"},\"author\":{\"name\":\"Lena Schwab\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\"},\"headline\":\"A Legjobb Amazon PPC Strat\u00e9gia a Hirdet\u00e9seidhez\",\"datePublished\":\"2021-08-03T08:16:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/\"},\"wordCount\":4618,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg\",\"articleSection\":[\"Hirdessen az Amazonnal\"],\"inLanguage\":\"hu-HU\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/\",\"url\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/\",\"name\":\"Amazon PPC: \u00cdgy siker\u00fcl a licit\u00e1l\u00e1si strat\u00e9gi\u00e1val\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg\",\"datePublished\":\"2021-08-03T08:16:00+00:00\",\"description\":\"Elad\u00e1s az Amazonon j\u00f3 PPC strat\u00e9gia n\u00e9lk\u00fcl? Neh\u00e9z. Olvasd el itt, hogyan k\u00e9sz\u00edtheted el az optim\u00e1lis strat\u00e9gi\u00e1t sz\u00e1modra\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719913987972\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914003209\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914016211\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914031810\"}],\"inLanguage\":\"hu-HU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hu-HU\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg\",\"width\":844,\"height\":433,\"caption\":\"Mit der richtigen Amazon PPC-Strategie braucht keiner eine Amazon PPC-Agency\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/hu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hirdessen az Amazonnal\",\"item\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/category\/hirdessen-az-amazonnal\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A Legjobb Amazon PPC Strat\u00e9gia a Hirdet\u00e9seidhez\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/hu\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/hu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hu-HU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/hu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu-HU\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\",\"name\":\"Lena Schwab\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu-HU\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f2585fde2fde12cb24e7832926f9f6b5b8840176cefaa600f77d07ad0f9ef073?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f2585fde2fde12cb24e7832926f9f6b5b8840176cefaa600f77d07ad0f9ef073?s=96&d=mm&r=g\",\"caption\":\"Lena Schwab\"},\"description\":\"Lena Schwab is a Marketing Manager who has made it her mission to make her readers\u2019 lives easier with valuable information and save them many hours of research. Her goal is to provide useful content that is practical and easy to understand, so that her readers can find the answers they are looking for quickly and effectively.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/anna-lena-schwab-0a63a5191\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/author\/lenaschwab\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719913987972\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719913987972\",\"name\":\"Mi a PPC jelent\u00e9se az Amazonon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Az Amazonon \u00e9s m\u00e1s szolg\u00e1ltat\u00f3kn\u00e1l a \u201ePPC\u201d a \u201ePay per Click\u201d kifejez\u00e9st jelenti. Ez egy elsz\u00e1mol\u00e1si elj\u00e1r\u00e1s a hirdet\u00e9sek eset\u00e9ben, ahol a hirdet\u0151k minden kattint\u00e1s\u00e9rt fizetnek a hirdet\u00e9s\u00fckre. Az ilyen modellek l\u00e9teznek a Google Ads-n\u00e9l is.\",\"inLanguage\":\"hu-HU\"},\"inLanguage\":\"hu-HU\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914003209\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914003209\",\"name\":\"Mennyibe ker\u00fcl a hirdet\u00e9s az Amazonon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A hirdet\u00e9si k\u00f6lts\u00e9gek az Amazonon form\u00e1tumt\u00f3l, versenyt\u0151l \u00e9s a hirdet\u00e9s min\u0151s\u00e9g\u00e9t\u0151l f\u00fcgg\u0151en v\u00e1ltoznak. A Pay-Per-Click modell seg\u00edts\u00e9g\u00e9vel a hirdet\u0151k csak a kattint\u00e1sok\u00e9rt fizetnek. A napi k\u00f6lts\u00e9gkeret meghat\u00e1roz\u00e1s\u00e1val a teljes k\u00f6lts\u00e9gek ellen\u0151rizhet\u0151k. Aj\u00e1nlott a strat\u00e9gia rendszeres figyelemmel k\u00eds\u00e9r\u00e9se \u00e9s m\u00f3dos\u00edt\u00e1sa a legjobb \u00e1r-\u00e9rt\u00e9k ar\u00e1ny el\u00e9r\u00e9se \u00e9rdek\u00e9ben.\",\"inLanguage\":\"hu-HU\"},\"inLanguage\":\"hu-HU\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914016211\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914016211\",\"name\":\"Mi az Amazon PPC-kamp\u00e1ny?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Egy Amazon PPC-kamp\u00e1ny egy hirdet\u00e9si kezdem\u00e9nyez\u00e9s, ahol a hirdet\u0151k fizetnek a hirdet\u00e9seik elhelyez\u00e9s\u00e9\u00e9rt az Amazonon. Ezek a kamp\u00e1nyok k\u00fcl\u00f6nb\u00f6z\u0151 hirdet\u00e9si form\u00e1tumokat haszn\u00e1lhatnak, mint p\u00e9ld\u00e1ul a Sponsored Products, Sponsored Brands \u00e9s Sponsored Displays, hogy n\u00f6velj\u00e9k a term\u00e9kek l\u00e1that\u00f3s\u00e1g\u00e1t, n\u00f6velj\u00e9k a bev\u00e9telt \u00e9s t\u00e1mogass\u00e1k a m\u00e1rkaismerts\u00e9get.\",\"inLanguage\":\"hu-HU\"},\"inLanguage\":\"hu-HU\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914031810\",\"position\":4,\"url\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914031810\",\"name\":\"Kinek alkalmas az Amazon PPC-szoftver?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Az Amazon PPC-szoftver olyan elad\u00f3k sz\u00e1m\u00e1ra alkalmas, akik komplex kamp\u00e1nystrukt\u00far\u00e1kat szeretn\u00e9nek kezelni az Amazonon, kulcsszavakat kutatni \u00e9s optimaliz\u00e1lni, a k\u00f6lts\u00e9gvet\u00e9st hat\u00e9konyan kezelni, a versenyt\u00e1rsaik strat\u00e9gi\u00e1it elemezni \u00e9s a folyamatokat automatiz\u00e1lni. Az ilyen eszk\u00f6z\u00f6k betekint\u00e9st, automatiz\u00e1l\u00e1st \u00e9s optimaliz\u00e1l\u00e1si lehet\u0151s\u00e9geket k\u00edn\u00e1lnak, hogy maximaliz\u00e1lj\u00e1k PPC-kamp\u00e1nyaik teljes\u00edtm\u00e9ny\u00e9t \u00e9s el\u00e9rj\u00e9k \u00e9rt\u00e9kes\u00edt\u00e9si c\u00e9ljaikat.\",\"inLanguage\":\"hu-HU\"},\"inLanguage\":\"hu-HU\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon PPC: \u00cdgy siker\u00fcl a licit\u00e1l\u00e1si strat\u00e9gi\u00e1val","description":"Elad\u00e1s az Amazonon j\u00f3 PPC strat\u00e9gia n\u00e9lk\u00fcl? Neh\u00e9z. Olvasd el itt, hogyan k\u00e9sz\u00edtheted el az optim\u00e1lis strat\u00e9gi\u00e1t sz\u00e1modra","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/","og_locale":"hu_HU","og_type":"article","og_title":"Amazon PPC: \u00cdgy siker\u00fcl a licit\u00e1l\u00e1si strat\u00e9gi\u00e1val","og_description":"Elad\u00e1s az Amazonon j\u00f3 PPC strat\u00e9gia n\u00e9lk\u00fcl? Neh\u00e9z. Olvasd el itt, hogyan k\u00e9sz\u00edtheted el az optim\u00e1lis strat\u00e9gi\u00e1t sz\u00e1modra","og_url":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2021-08-03T08:16:00+00:00","og_image":[{"width":844,"height":433,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg","type":"image\/jpeg"}],"author":"Lena Schwab","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Lena Schwab","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/"},"author":{"name":"Lena Schwab","@id":"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67"},"headline":"A Legjobb Amazon PPC Strat\u00e9gia a Hirdet\u00e9seidhez","datePublished":"2021-08-03T08:16:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/"},"wordCount":4618,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/hu\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg","articleSection":["Hirdessen az Amazonnal"],"inLanguage":"hu-HU"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/","url":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/","name":"Amazon PPC: \u00cdgy siker\u00fcl a licit\u00e1l\u00e1si strat\u00e9gi\u00e1val","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/hu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg","datePublished":"2021-08-03T08:16:00+00:00","description":"Elad\u00e1s az Amazonon j\u00f3 PPC strat\u00e9gia n\u00e9lk\u00fcl? Neh\u00e9z. Olvasd el itt, hogyan k\u00e9sz\u00edtheted el az optim\u00e1lis strat\u00e9gi\u00e1t sz\u00e1modra","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719913987972"},{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914003209"},{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914016211"},{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914031810"}],"inLanguage":"hu-HU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/"]}]},{"@type":"ImageObject","inLanguage":"hu-HU","@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg","width":844,"height":433,"caption":"Mit der richtigen Amazon PPC-Strategie braucht keiner eine Amazon PPC-Agency"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/hu\/"},{"@type":"ListItem","position":2,"name":"Hirdessen az Amazonnal","item":"https:\/\/www.sellerlogic.com\/hu\/blog\/category\/hirdessen-az-amazonnal\/"},{"@type":"ListItem","position":3,"name":"A Legjobb Amazon PPC Strat\u00e9gia a Hirdet\u00e9seidhez"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/hu\/#website","url":"https:\/\/www.sellerlogic.com\/hu\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/hu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/hu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hu-HU"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/hu\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/hu\/","logo":{"@type":"ImageObject","inLanguage":"hu-HU","@id":"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67","name":"Lena Schwab","image":{"@type":"ImageObject","inLanguage":"hu-HU","@id":"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f2585fde2fde12cb24e7832926f9f6b5b8840176cefaa600f77d07ad0f9ef073?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f2585fde2fde12cb24e7832926f9f6b5b8840176cefaa600f77d07ad0f9ef073?s=96&d=mm&r=g","caption":"Lena Schwab"},"description":"Lena Schwab is a Marketing Manager who has made it her mission to make her readers\u2019 lives easier with valuable information and save them many hours of research. Her goal is to provide useful content that is practical and easy to understand, so that her readers can find the answers they are looking for quickly and effectively.","sameAs":["https:\/\/www.linkedin.com\/in\/anna-lena-schwab-0a63a5191\/"],"url":"https:\/\/www.sellerlogic.com\/hu\/blog\/author\/lenaschwab\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719913987972","position":1,"url":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719913987972","name":"Mi a PPC jelent\u00e9se az Amazonon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Az Amazonon \u00e9s m\u00e1s szolg\u00e1ltat\u00f3kn\u00e1l a \u201ePPC\u201d a \u201ePay per Click\u201d kifejez\u00e9st jelenti. Ez egy elsz\u00e1mol\u00e1si elj\u00e1r\u00e1s a hirdet\u00e9sek eset\u00e9ben, ahol a hirdet\u0151k minden kattint\u00e1s\u00e9rt fizetnek a hirdet\u00e9s\u00fckre. Az ilyen modellek l\u00e9teznek a Google Ads-n\u00e9l is.","inLanguage":"hu-HU"},"inLanguage":"hu-HU"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914003209","position":2,"url":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914003209","name":"Mennyibe ker\u00fcl a hirdet\u00e9s az Amazonon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A hirdet\u00e9si k\u00f6lts\u00e9gek az Amazonon form\u00e1tumt\u00f3l, versenyt\u0151l \u00e9s a hirdet\u00e9s min\u0151s\u00e9g\u00e9t\u0151l f\u00fcgg\u0151en v\u00e1ltoznak. A Pay-Per-Click modell seg\u00edts\u00e9g\u00e9vel a hirdet\u0151k csak a kattint\u00e1sok\u00e9rt fizetnek. A napi k\u00f6lts\u00e9gkeret meghat\u00e1roz\u00e1s\u00e1val a teljes k\u00f6lts\u00e9gek ellen\u0151rizhet\u0151k. Aj\u00e1nlott a strat\u00e9gia rendszeres figyelemmel k\u00eds\u00e9r\u00e9se \u00e9s m\u00f3dos\u00edt\u00e1sa a legjobb \u00e1r-\u00e9rt\u00e9k ar\u00e1ny el\u00e9r\u00e9se \u00e9rdek\u00e9ben.","inLanguage":"hu-HU"},"inLanguage":"hu-HU"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914016211","position":3,"url":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914016211","name":"Mi az Amazon PPC-kamp\u00e1ny?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Egy Amazon PPC-kamp\u00e1ny egy hirdet\u00e9si kezdem\u00e9nyez\u00e9s, ahol a hirdet\u0151k fizetnek a hirdet\u00e9seik elhelyez\u00e9s\u00e9\u00e9rt az Amazonon. Ezek a kamp\u00e1nyok k\u00fcl\u00f6nb\u00f6z\u0151 hirdet\u00e9si form\u00e1tumokat haszn\u00e1lhatnak, mint p\u00e9ld\u00e1ul a Sponsored Products, Sponsored Brands \u00e9s Sponsored Displays, hogy n\u00f6velj\u00e9k a term\u00e9kek l\u00e1that\u00f3s\u00e1g\u00e1t, n\u00f6velj\u00e9k a bev\u00e9telt \u00e9s t\u00e1mogass\u00e1k a m\u00e1rkaismerts\u00e9get.","inLanguage":"hu-HU"},"inLanguage":"hu-HU"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914031810","position":4,"url":"https:\/\/www.sellerlogic.com\/hu\/blog\/a-legjobb-amazon-ppc-strategia-a-hirdeteseidhez\/#faq-question-1719914031810","name":"Kinek alkalmas az Amazon PPC-szoftver?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Az Amazon PPC-szoftver olyan elad\u00f3k sz\u00e1m\u00e1ra alkalmas, akik komplex kamp\u00e1nystrukt\u00far\u00e1kat szeretn\u00e9nek kezelni az Amazonon, kulcsszavakat kutatni \u00e9s optimaliz\u00e1lni, a k\u00f6lts\u00e9gvet\u00e9st hat\u00e9konyan kezelni, a versenyt\u00e1rsaik strat\u00e9gi\u00e1it elemezni \u00e9s a folyamatokat automatiz\u00e1lni. Az ilyen eszk\u00f6z\u00f6k betekint\u00e9st, automatiz\u00e1l\u00e1st \u00e9s optimaliz\u00e1l\u00e1si lehet\u0151s\u00e9geket k\u00edn\u00e1lnak, hogy maximaliz\u00e1lj\u00e1k PPC-kamp\u00e1nyaik teljes\u00edtm\u00e9ny\u00e9t \u00e9s el\u00e9rj\u00e9k \u00e9rt\u00e9kes\u00edt\u00e9si c\u00e9ljaikat.","inLanguage":"hu-HU"},"inLanguage":"hu-HU"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/posts\/225069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/comments?post=225069"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/posts\/225069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/media\/12179"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/media?parent=225069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/categories?post=225069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/tags?post=225069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}