{"id":225087,"date":"2020-10-27T14:20:00","date_gmt":"2020-10-27T14:20:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/10-vegso-tipp-hogyan-csokkentheti-hatekonyan-a-visszateritesi-aranyat\/"},"modified":"2020-10-27T14:20:00","modified_gmt":"2020-10-27T14:20:00","slug":"10-vegso-tipp-hogyan-csokkentheti-hatekonyan-a-visszateritesi-aranyat","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/10-vegso-tipp-hogyan-csokkentheti-hatekonyan-a-visszateritesi-aranyat\/","title":{"rendered":"10 v\u00e9gs\u0151 tipp, hogyan cs\u00f6kkentheti hat\u00e9konyan a visszat\u00e9r\u00edt\u00e9si ar\u00e1ny\u00e1t"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-149373-identifier\">Ez az online kereskedelem egyik nagy probl\u00e9m\u00e1ja: a visszat\u00e9r\u00e9sek \u00e1rad\u00e1sa. A k\u00e9tsz\u00e1mjegy\u0171 \u00e9rt\u00e9kek gyakran nem ritkas\u00e1g, hanem ink\u00e1bb a norma. A divat kateg\u00f3ri\u00e1ban a visszat\u00e9r\u00edt\u00e9sek sz\u00e1ma rendszeresen \u00e1tl\u00e9pi az 50%-os hat\u00e1rt. Az e-kereskedelemben, ahol a haszonkulcsok hagyom\u00e1nyosan m\u00e1r eleve alacsonyak, ezek mellett meglehet\u0151sen kih\u00edv\u00e1st jelent m\u00e9g <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/profitabel-auf-amazon-verkaufen\/\">nyeres\u00e9gesen \u00e9rt\u00e9kes\u00edteni<\/a>. Ez\u00e9rt sok online keresked\u0151 pr\u00f3b\u00e1lja cs\u00f6kkenteni a visszat\u00e9r\u00edt\u00e9si ar\u00e1ny\u00e1t. <\/p><p class=\"theme-wp-block gb-responsive-420351-identifier\">Ez vonatkozik azokra az elad\u00f3kra is, akik els\u0151sorban olyan piactereken kereskednek, mint az Amazon. Itt a probl\u00e9ma m\u00e9g s\u00falyosabb, mivel a sz\u00e1ll\u00edt\u00e1si \u00f3ri\u00e1s strukt\u00far\u00e1ja megk\u00f6nny\u00edti a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra a term\u00e9kek visszak\u00fcld\u00e9s\u00e9t. R\u00e1ad\u00e1sul az Amazon keresked\u0151knek sokkal kevesebb lehet\u0151s\u00e9g\u00fck van arra, hogy jelent\u0151sen cs\u00f6kkents\u00e9k a visszat\u00e9r\u00edt\u00e9seiket.<\/p><p class=\"theme-wp-block gb-responsive-740061-identifier\">Mit tegy\u00fcnk teh\u00e1t? Harapjunk a savany\u00fa alm\u00e1ba, nyelj\u00fck le a keser\u0171 pirul\u00e1t \u00e9s fogadjuk el a helyzetet? V\u00e9g\u00fcl is ezzel minden keresked\u0151nek meg kell k\u00fczdenie, teh\u00e1t versenyk\u00e9pes szempontb\u00f3l ez kiegyenl\u00edti a helyzetet? Meg lehet tenni \u2013 de nem oldja meg a probl\u00e9m\u00e1t. M\u00e1r csak a k\u00f6rnyezet v\u00e9delme \u00e9rdek\u00e9ben is a keresked\u0151knek mindent meg kell tenni\u00fck a visszat\u00e9r\u00edt\u00e9si ar\u00e1nyuk cs\u00f6kkent\u00e9se \u00e9rdek\u00e9ben. A sz\u00e9p mell\u00e9khat\u00e1s: Aki dolgozik a visszat\u00e9r\u00edt\u00e9si ar\u00e1ny\u00e1n, \u00e1ltal\u00e1ban jav\u00edtja a k\u00edn\u00e1lat\u00e1nak min\u0151s\u00e9g\u00e9t, \u00e9s \u00edgy t\u00f6bb elad\u00e1sra is sz\u00e1m\u00edthat. Megmutatjuk, mit tehet.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-231028-identifier\">10 tipp a kevesebb visszat\u00e9r\u00e9s\u00e9rt<\/h2><p class=\"theme-wp-block gb-responsive-248416-identifier\">Az Amazon keresked\u0151knek nem k\u00f6nny\u0171 a visszat\u00e9r\u00e9sek k\u00e9rd\u00e9se. Egyr\u00e9szt nincsenek olyan lehet\u0151s\u00e9geik, mint a klasszikus online bolt \u00fczemeltet\u0151inek \u2013 olyan tippek, mint \u201eK\u00e9rdezze meg a visszak\u00fcld\u00e9s ok\u00e1t, \u00e9s tanuljon bel\u0151le\u201d vagy \u201e\u00c1ll\u00edtson be visszak\u00fcld\u00e9si d\u00edjakat\u201d, egyszer\u0171en nem val\u00f3s\u00edthat\u00f3k meg.<\/p><p class=\"theme-wp-block gb-responsive-751551-identifier\">M\u00e1sr\u00e9szt az Amazon els\u0151sorban a t\u00f6k\u00e9letes v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny ir\u00e1nt \u00e9rdekl\u0151dik, \u00e9s megk\u00f6nny\u00edti a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra a visszak\u00fcld\u00e9si nyomtatv\u00e1ny megszerz\u00e9s\u00e9t. Mert ha az \u00fcgyf\u00e9l alapvet\u0151en el\u00e9gedett, n\u0151 a val\u00f3sz\u00edn\u0171s\u00e9ge, hogy a k\u00f6vetkez\u0151 v\u00e1s\u00e1rl\u00e1s\u00e1t is az online platformon int\u00e9zi. Ezzel a filoz\u00f3fi\u00e1val az Amazon, a sok visszat\u00e9r\u00e9s ellen\u00e9re, \u00e9vente milli\u00e1rdokat keres. B\u00e1r voltak pletyk\u00e1k arr\u00f3l, hogy a c\u00e9g <a href=\"https:\/\/www.heise.de\/newsticker\/meldung\/Amazon-geht-mit-Kontensperrungen-gegen-hohe-Retourenquoten-vor-1927899.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">felf\u00fcggeszti a k\u00fcl\u00f6n\u00f6sen visszak\u00fcld\u0151 kedv\u0171 online v\u00e1s\u00e1rl\u00f3k fi\u00f3kjait<\/a>, a visszat\u00e9r\u00edt\u00e9si politika \u00e1ltal\u00e1nosan neh\u00e9z helyzetbe hozza a piact\u00e9ri elad\u00f3kat. Mert a visszat\u00e9r\u00edt\u00e9si ar\u00e1ny nem utols\u00f3sorban fontos szerepet j\u00e1tszik a <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/infografika-ezek-a-13-lepes-az-amazon-buy-box-nyeresegehez\/\">Buy Box<\/a> oda\u00edt\u00e9l\u00e9s\u00e9ben. \u00d6sszegy\u0171jt\u00f6tt\u00fcnk \u00d6nnek t\u00edz tippet, hogyan cs\u00f6kkentheti a visszat\u00e9r\u00edt\u00e9si ar\u00e1ny\u00e1t! <\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-675906-identifier\">#1: Min\u00e9l gyorsabb a sz\u00e1ll\u00edt\u00e1s, ann\u00e1l alacsonyabb a visszat\u00e9r\u00edt\u00e9si ar\u00e1ny<\/h3><p class=\"theme-wp-block gb-responsive-215075-identifier\">A k\u00f6z\u00f6ns\u00e9ges online v\u00e1s\u00e1rl\u00f3 egy t\u00fcrelmetlen \u00e9s v\u00e1ltoz\u00e9kony l\u00e9ny. \u0150 el\u0151nyben r\u00e9szes\u00edti, hogy k\u00e9s\u0151 este a kanap\u00e9r\u00f3l v\u00e1s\u00e1roljon, \u00e9s legsz\u00edvesebben m\u00e1r m\u00e1snap megkapn\u00e1 a rendel\u00e9s\u00e9t. Ha ez nem t\u00f6rt\u00e9nik meg, a v\u00e1rakoz\u00e1s \u00e1ltal\u00e1ban gyorsan elhalv\u00e1nyul. Min\u00e9l t\u00f6bb id\u0151 telik el a rendel\u00e9s lead\u00e1sa \u00e9s a csomag \u00e1tv\u00e9tele k\u00f6z\u00f6tt, ann\u00e1l val\u00f3sz\u00edn\u0171bb, hogy az \u00fcgyfelek visszak\u00fcldik az \u00e1rut.<\/p><p class=\"theme-wp-block gb-responsive-116718-identifier\">A visszak\u00fcld\u00e9si ar\u00e1ny cs\u00f6kkent\u00e9se \u00e9rdek\u00e9ben a teljes\u00edt\u00e9si \u00e9s sz\u00e1ll\u00edt\u00e1si optimaliz\u00e1l\u00e1s ez\u00e9rt elengedhetetlen. Hogy nem mindenki tud azonnali sz\u00e1ll\u00edt\u00e1st k\u00edn\u00e1lni, az vil\u00e1gos \u2013 de m\u00e9gis, azoknak az elad\u00f3knak, akik saj\u00e1t maguk int\u00e9zik a teljes\u00edt\u00e9st, \u00e9rdemes alaposan \u00e1tn\u00e9zni\u00fck a folyamataikat. Hol akadozik a dolog, \u00e9s mit tehetek ellene? Tudom optimaliz\u00e1lni a szoftveremet \u00e9s automatikus csomaglist\u00e1kat k\u00e9sz\u00edteni? T\u00f6bb szem\u00e9lyzetre van sz\u00fcks\u00e9gem? Mindezek olyan k\u00e9rd\u00e9sek, amelyek hozz\u00e1j\u00e1rulhatnak ahhoz, hogy a sz\u00e1ll\u00edt\u00e1s gyorsabban menjen, \u00e9s az \u00fcgyf\u00e9l hamarabb megkapja az \u00e1rut.<\/p><p class=\"theme-wp-block gb-responsive-356777-identifier\">Ezen k\u00edv\u00fcl lehet\u0151s\u00e9g van az\u00a0<a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/brexit-az-amazon-fba-leallitja-a-keszletatvitelt-az-eu-es-az-egyesult-kiralysag-kozott-ime-mit-tehetnek-a-kereskedok\/\">Amazon \u00e1ltali teljes\u00edt\u00e9s (FBA)<\/a>\u00a0kihaszn\u00e1l\u00e1s\u00e1ra is. Ez a szolg\u00e1ltat\u00e1s mag\u00e1ban foglalja az \u00e1ruk t\u00e1rol\u00e1s\u00e1t az e-kereskedelem \u00f3ri\u00e1s\u00e1nak sz\u00e1ll\u00edt\u00f3k\u00f6zpontjaiban, a rendel\u00e9sek \u00f6ssze\u00e1ll\u00edt\u00e1s\u00e1t, a sz\u00e1ll\u00edt\u00e1st, valamint az \u00fcgyf\u00e9lszolg\u00e1latot, bele\u00e9rtve a visszak\u00fcld\u00e9si menedzsmentet is. B\u00e1r k\u00f6zvetlen \u00faton nem cs\u00f6kkenthet\u0151 a visszak\u00fcld\u00e9si ar\u00e1ny, az FBA sz\u00e1mos el\u0151nnyel rendelkezik, amelyek kompenz\u00e1lhatj\u00e1k a t\u00fal magas ar\u00e1nyt:\u00a0<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-512821-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-342440-identifier\">A sz\u00e1ll\u00edt\u00e1s garant\u00e1ltan gyors \u00e9s nyomk\u00f6vet\u00e9ssel ell\u00e1tott.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-936002-identifier\">Az FBA r\u00e9v\u00e9n az elad\u00f3 k\u00f6lts\u00e9ges logisztik\u00e1t takar\u00edthat meg, kezdve a rakt\u00e1rhelyis\u00e9gt\u0151l eg\u00e9szen a munkav\u00e1llal\u00f3kig \u00e9s a visszak\u00fcld\u00e9si menedzsmentig.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-389997-identifier\">Ugyanakkor a k\u00f6lts\u00e9gek egy\u00e9rtelm\u0171en kisz\u00e1m\u00edthat\u00f3k, m\u00edg a keresked\u0151k saj\u00e1t teljes\u00edt\u00e9ssel rakt\u00e1rhelyis\u00e9get \u00e9s szem\u00e9lyzetet kell fenntartsanak \u2013 f\u00fcggetlen\u00fcl att\u00f3l, hogy sz\u00fcks\u00e9g van-e r\u00e1 vagy sem.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-595469-identifier\">Az FBA-term\u00e9kek automatikusan megkapj\u00e1k a k\u00edv\u00e1nt Prime-log\u00f3t, gyorsabb sz\u00e1ll\u00edt\u00e1ssal egy\u00fctt.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-54396-identifier\">Az FBA-keresked\u0151knek szinte egy\u00e1ltal\u00e1n nem kell agg\u00f3dniuk az elad\u00f3i teljes\u00edtm\u00e9ny\u00fck miatt, mivel\u00a0<a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-14-legfontosabb-kriterium-az-buy-box-megnyeresehez-az-amazonon-es-hogyan-tartsuk-ellenorzes-alatt-a-mutatoinkat\/\">a legfontosabb mutat\u00f3k<\/a>\u00a0automatikusan kiv\u00e1l\u00f3ak. Ez vonatkozik a visszak\u00fcld\u00e9sekkel kapcsolatos el\u00e9gedetlens\u00e9gi ar\u00e1nyra is, amely olyan fontos.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78572-identifier\">#2: Min\u00e9l jobb a term\u00e9kle\u00edr\u00e1s, ann\u00e1l alacsonyabb a visszak\u00fcld\u00e9si ar\u00e1ny<\/h3><p class=\"theme-wp-block gb-responsive-307409-identifier\">Ez a szempont nagyon fontos a visszak\u00fcld\u00e9si ar\u00e1ny tart\u00f3s cs\u00f6kkent\u00e9s\u00e9hez. A bolti kereskedelemmel ellent\u00e9tben az online v\u00e1s\u00e1rl\u00f3k nem tudj\u00e1k alaposan megvizsg\u00e1lni, meg\u00e9rinteni vagy kipr\u00f3b\u00e1lni a term\u00e9ket v\u00e1s\u00e1rl\u00e1s el\u0151tt. Ugyanakkor a megjelen\u00e9s, a tapint\u00e1s \u00e9s a funkcionalit\u00e1s d\u00f6nt\u0151 hat\u00e1ssal van a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9sre. Ezt a h\u00e1tr\u00e1nyt az online keresked\u0151k csak r\u00e9szben tudj\u00e1k kompenz\u00e1lni. Ann\u00e1l fontosabb, hogy itt minden lehet\u0151s\u00e9get kihaszn\u00e1ljanak.<\/p><p class=\"theme-wp-block gb-responsive-416555-identifier\">Az Amazonon elad\u00f3k sz\u00e1m\u00e1ra ez k\u00fcl\u00f6n\u00f6sen azt jelenti, hogy a term\u00e9kadatlapot ennek megfelel\u0151en kell kialak\u00edtani. Semmi sem k\u00e1rosabb a visszak\u00fcld\u00e9si ar\u00e1nyra, mint egy gyenge, kev\u00e9sb\u00e9 kifejez\u0151 term\u00e9kle\u00edr\u00e1s. Ezzel szemben a v\u00e1s\u00e1rl\u00f3nak a lehet\u0151 legvil\u00e1gosabbnak kell lennie abban, hogy mi v\u00e1r r\u00e1. Milyen term\u00e9kr\u0151l van sz\u00f3? Mire haszn\u00e1lj\u00e1k ezt a term\u00e9ket? Milyen k\u00fcl\u00f6nleges funkci\u00f3kat \u00e9s jellemz\u0151ket k\u00edn\u00e1l? Min\u00e9l vil\u00e1gosabbak az ilyen pontok a v\u00e1s\u00e1rl\u00f3 sz\u00e1m\u00e1ra, ann\u00e1l megalapozottabb d\u00f6nt\u00e9st hozhat a v\u00e1s\u00e1rl\u00e1sr\u00f3l, \u00e9s ann\u00e1l kisebb a val\u00f3sz\u00edn\u0171s\u00e9ge, hogy visszak\u00fcldi az \u00e1rut.<\/p><p class=\"theme-wp-block gb-responsive-754065-identifier\">Az Amazonon a keresked\u0151k, akik kezelnek egy list\u00e1t, azonban m\u00e9g egy lehet\u0151s\u00e9ggel rendelkeznek a visszak\u00fcld\u00e9si ar\u00e1ny cs\u00f6kkent\u00e9s\u00e9re. A \u00fagynevezett A+ tartalom r\u00e9v\u00e9n a term\u00e9kle\u00edr\u00e1s 5.000 tov\u00e1bbi karakterrel b\u0151v\u00edthet\u0151. Ezenk\u00edv\u00fcl k\u00e9pek vagy t\u00e1bl\u00e1zatok is integr\u00e1lhat\u00f3k. Az A+ tartalom ez\u00e9rt k\u00fcl\u00f6n\u00f6sen alkalmas olyan term\u00e9kek bemutat\u00e1s\u00e1ra, amelyek magyar\u00e1zatra szorulnak, a Unique Selling Pointok bemutat\u00e1s\u00e1ra vagy fontos term\u00e9kadatok magyar\u00e1zat\u00e1ra.<\/p><blockquote class=\"theme-wp-block wp-block-quote has-text-align-left desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-154398-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-128506-identifier has-medium-font-size\"><span style=\"font-size:0.8em\" class=\"has-font-size\">R\u00e9szletes cikket ezekr\u0151l a kieg\u00e9sz\u00edt\u0151 tartalmakr\u00f3l itt tal\u00e1l:\u00a0<a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">Amazon A+ tartalom \u2013 A magas konverzi\u00f3s ar\u00e1ny ingyenes m\u00f3dja?<\/a><\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-36570-identifier\">#3: A term\u00e9kfot\u00f3k szint\u00e9n cs\u00f6kkenthetik a visszak\u00fcld\u00e9sek sz\u00e1m\u00e1t<\/h3><p class=\"theme-wp-block gb-responsive-215328-identifier\">Ugyanolyan d\u00f6nt\u0151 fontoss\u00e1g\u00faak a term\u00e9k k\u00e9pei, mint a le\u00edr\u00e1s. A min\u0151s\u00e9g mellett, amelynek a lehet\u0151 legmagasabbnak kell lennie, tov\u00e1bbi szempontok is szerepet j\u00e1tszanak a visszak\u00fcld\u00e9si ar\u00e1ny cs\u00f6kkent\u00e9s\u00e9ben:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-202061-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-351064-identifier\">Nagy\u00a0<strong>sz\u00e1m<\/strong>: Csak egy term\u00e9kfot\u00f3 soha nem elegend\u0151. T\u00f6bb k\u00e9p k\u00fcl\u00f6nb\u00f6z\u0151 sz\u00f6gb\u0151l elengedhetetlen ahhoz, hogy a v\u00e1s\u00e1rl\u00f3nak re\u00e1lis benyom\u00e1st ny\u00fajtson a term\u00e9kr\u0151l.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-582707-identifier\"><strong>K\u00f6zeli felv\u00e9telek<\/strong>: Ezek gyakorlatilag helyettes\u00edtik azt a tapasztalatot, amelyet a v\u00e1s\u00e1rl\u00f3 a bolti kereskedelemben \u00e9lhet \u00e1t. \u00cdgy k\u00fcl\u00f6nleges r\u00e9szletek is bemutathat\u00f3k.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-569417-identifier\">Magas\u00a0<strong>felbont\u00e1s<\/strong>: A k\u00e9peknek a zoom funkci\u00f3 haszn\u00e1lata mellett is \u00e9lesnek kell maradniuk.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-407271-identifier\"><strong>Modellek<\/strong>: Nemcsak ruh\u00e1zati cikkekn\u00e9l, hanem minden m\u00e1s term\u00e9kn\u00e9l is, amelyet k\u00f6zel a testhez viselnek (pl. h\u00e1tizs\u00e1kok, kar\u00f3r\u00e1k stb.), a term\u00e9ket egy modellen is be kell mutatni.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-779422-identifier\">Mindezek a szempontok hozz\u00e1j\u00e1rulnak ahhoz, hogy a v\u00e1s\u00e1rl\u00f3 \u201e\u00e9rz\u00e9st\u201d kapjon a term\u00e9kr\u0151l. Min\u00e9l re\u00e1lisabb a benyom\u00e1s, amely kialakul, ann\u00e1l kisebb a val\u00f3sz\u00edn\u0171s\u00e9ge, hogy a v\u00e1s\u00e1rl\u00f3 csal\u00f3dott lesz a term\u00e9k kibont\u00e1sakor.<\/p>\t\n\t<div  class=\"theme-wp-block theme-block-media-text alignwide desktop-align-wide xl-align-wide lg-align-wide md-align-wide sm-align-wide desktop-blockDirection-row xl-blockDirection-row lg-blockDirection-row desktop-mediaPosition-left xl-mediaPosition-left lg-mediaPosition-left md-mediaPosition-left sm-mediaPosition-left gb-responsive-127825-identifier md-blockDirection-column sm-blockDirection-column has-background gb-columns-style-default\">\n\t\t<figure class=\"wp-block-theme-media-text__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1410\" height=\"927\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool.png\" class=\"attachment- size-\" alt=\"amazon-business-analytics-tool-large.png\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-104x68.png 104w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-208x137.png 208w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-medium.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-medium-large.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-large.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-1200x789.png 1200w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool.png 1410w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" \/>\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t<div class=\"wp-block-theme-media-text__content\">\n\t\t\t<h3 class=\"theme-wp-block wp-block-heading gb-responsive-650725-identifier\">Verkaufen Sie profitabel?<\/h3><p class=\"theme-wp-block gb-responsive-308743-identifier\">K\u00f6vesse nyomon term\u00e9keinek nyeres\u00e9gfejl\u0151d\u00e9s\u00e9t az SELLERLOGIC Business Analytics seg\u00edts\u00e9g\u00e9vel, \u00e9s hozzon id\u0151ben adatvez\u00e9relt d\u00f6nt\u00e9seket, hogy kihaszn\u00e1lja Amazon-\u00fczlete potenci\u00e1lj\u00e1t.<\/p><p class=\"theme-wp-block gb-responsive-74174-identifier\" style=\"line-height:1.5\"><a href=\"https:\/\/www.sellerlogic.com\/hu\/business-analytics-tool-amazon\/\">Fedezze fel most!<\/a><\/p>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-786793-identifier\">#4: A piact\u00e9ri elad\u00f3knak a rendelkez\u00e9sre \u00e1ll\u00f3 adatokat is ki kell haszn\u00e1lniuk<\/h3><p class=\"theme-wp-block gb-responsive-692353-identifier\">Term\u00e9szetesen k\u00fcl\u00f6n\u00f6sen az FBA-keresked\u0151k nem rendelkeznek ugyanazokkal a lehet\u0151s\u00e9gekkel az adatok gy\u0171jt\u00e9s\u00e9re, mint azok, akik saj\u00e1t online boltjuk van. De az Amazon-elad\u00f3k sz\u00e1m\u00e1ra is rendelkez\u00e9sre \u00e1llnak olyan inform\u00e1ci\u00f3k, amelyeket felhaszn\u00e1lhatnak a visszak\u00fcld\u00e9si ar\u00e1ny cs\u00f6kkent\u00e9s\u00e9re. K\u00fcl\u00f6n\u00f6sen a v\u00e1s\u00e1rl\u00f3i v\u00e9lem\u00e9nyeket \u00e9rdemes megeml\u00edteni. F\u0151leg a negat\u00edv \u00e9rt\u00e9kel\u00e9seket kell a keresked\u0151knek \u00e1tn\u00e9zni\u00fck. Gyakoriak bizonyos panaszok? Akkor ez mindenk\u00e9ppen jelz\u00e9s arra, hogy mi\u00e9rt k\u00fcld vissza egyes v\u00e1s\u00e1rl\u00f3k rendel\u00e9seket.<\/p><p class=\"theme-wp-block gb-responsive-799732-identifier\">Ezenk\u00edv\u00fcl az Amazon mindig megk\u00e9rdezi a visszak\u00fcld\u00e9s ok\u00e1t is. Ha a v\u00e1s\u00e1rl\u00f3 itt \u201eNem tetszik\u201d v\u00e1laszt ad, az utalhat a hi\u00e1nyos term\u00e9kfot\u00f3kra. Sok \u201eNem illik\u201d ink\u00e1bb arra utal, hogy \u00e9rdemes lenne m\u00e9rett\u00e1bl\u00e1zatot integr\u00e1lni a term\u00e9kle\u00edr\u00e1sba.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-412837-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung.jpeg\" alt=\"A visszak\u00fcld\u00e9si ar\u00e1ny cs\u00f6kkent\u00e9se robusztus csomagol\u00e1ssal\" class=\"wp-image-52888\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-836176-identifier\">#5: Robusztus csomagol\u00e1sok cs\u00f6kkentik a sz\u00e1ll\u00edt\u00e1s sor\u00e1n bek\u00f6vetkez\u0151 k\u00e1rokat<\/h3><p class=\"theme-wp-block gb-responsive-630613-identifier\">A csomagol\u00e1st sok keresked\u0151 al\u00e1becs\u00fcli, pedig nagyon fontos a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny szempontj\u00e1b\u00f3l. Ez adja az els\u0151 benyom\u00e1st, amelyr\u0151l k\u00f6ztudott, hogy d\u00f6nt\u0151 jelent\u0151s\u00e9g\u0171 lehet. A megfelel\u0151 csomagol\u00e1s azonban m\u00e9g t\u00f6bbet ny\u00fajt: v\u00e9di a term\u00e9ket. A s\u00e9r\u00fclt \u00e1rut viszont nagyon val\u00f3sz\u00edn\u0171, hogy visszak\u00fcldik. A visszak\u00fcld\u00e9si ar\u00e1ny cs\u00f6kkent\u00e9se vagy annak megakad\u00e1lyoz\u00e1sa \u00e9rdek\u00e9ben teh\u00e1t fontos, hogy robusztus csomagol\u00e1st v\u00e1lasszunk.<\/p><p class=\"theme-wp-block gb-responsive-735603-identifier\">Ez a csomagra is vonatkozik. A pontosan illeszked\u0151 kartonok kev\u00e9sb\u00e9 hajlamosak a horpad\u00e1sokra \u00e9s benyom\u00f3d\u00e1sokra, a n\u00e9mi faforg\u00e1cs pedig tov\u00e1bb cs\u00f6kkenti a sz\u00e1ll\u00edt\u00e1si folyamat sor\u00e1n bek\u00f6vetkez\u0151 s\u00e9r\u00fcl\u00e9s kock\u00e1zat\u00e1t.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-14350-identifier\">#6: J\u00f3 \u00fcgyf\u00e9lszolg\u00e1lat megoldja a probl\u00e9m\u00e1kat \u00e9s el\u0151seg\u00edti az \u00fcgyf\u00e9lh\u0171s\u00e9get<\/h3><p class=\"theme-wp-block gb-responsive-688081-identifier\">A j\u00f3 \u00fcgyf\u00e9lkapcsolat ki\u00e9p\u00edt\u00e9s\u00e9hez \u00e9s a v\u00e1s\u00e1rl\u00e1s val\u00f3sz\u00edn\u0171s\u00e9g\u00e9nek n\u00f6vel\u00e9s\u00e9hez elengedhetetlen egy hozz\u00e1f\u00e9rhet\u0151 \u00e9s szakszer\u0171 \u00fcgyf\u00e9lszolg\u00e1lat. Ez\u00e9rt aj\u00e1nlott k\u00fcl\u00f6nb\u00f6z\u0151 lehet\u0151s\u00e9geket k\u00edn\u00e1lni a gyors kapcsolatfelv\u00e9telre, hogy a k\u00e9rd\u00e9seket tiszt\u00e1zni lehessen \u00e9s a visszak\u00fcld\u00e9seket z\u00f6kken\u0151mentesen lehessen lebonyol\u00edtani. P\u00e9ld\u00e1ul a \u00e1ltal\u00e1nos forr\u00f3dr\u00f3t mellett egy chatbot is rendelkez\u00e9sre \u00e1llhat az online boltj\u00e1ban (kedvez\u0151 mell\u00e9khat\u00e1s: ez tov\u00e1bbi terhet vesz le az \u00fcgyf\u00e9lszolg\u00e1lat\u00e1r\u00f3l).<\/p><p class=\"theme-wp-block gb-responsive-566604-identifier\">Ezenk\u00edv\u00fcl az \u00fcgyf\u00e9lszolg\u00e1latnak k\u00f6nnyen el\u00e9rhet\u0151nek kell lennie, mivel a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3k gyakran m\u00e1r a v\u00e1s\u00e1rl\u00e1s el\u0151tt k\u00e9rd\u00e9sekkel fordulnak. Csapata reakci\u00f3ja ilyen helyzetekben d\u00f6nt\u0151 lehet abban, hogy egy v\u00e1s\u00e1rl\u00f3 marad-e vagy t\u00e1vozik. Az \u00fcgyf\u00e9lk\u00e9r\u00e9sek \u00fcgyes kezel\u00e9se, p\u00e9ld\u00e1ul hasonl\u00f3 term\u00e9kek aj\u00e1nl\u00e1sa, amelyek esetleg jobban megfelelnek a v\u00e1s\u00e1rl\u00f3 ig\u00e9nyeinek, nemcsak elk\u00f6telezetts\u00e9get mutat, hanem el\u00e9gedettebb v\u00e1s\u00e1rl\u00f3kat \u00e9s magasabb bev\u00e9teleket is eredm\u00e9nyez.<\/p><p class=\"theme-wp-block gb-responsive-137899-identifier\">Amazon-elad\u00f3k\u00e9nt a v\u00e1s\u00e1rl\u00f3i t\u00e1mogat\u00e1s\u00e1t teljesen ki is szervezheti az Amazon FBA haszn\u00e1lat\u00e1val.<\/p><p class=\"theme-wp-block gb-responsive-536621-identifier\">R\u00f6viden, a pozit\u00edv \u00e9s proakt\u00edv megk\u00f6zel\u00edt\u00e9s az \u00fcgyf\u00e9lszolg\u00e1latban hozz\u00e1j\u00e1rul a visszak\u00fcld\u00e9si ar\u00e1ny cs\u00f6kkent\u00e9s\u00e9hez a v\u00e1s\u00e1rl\u00f3i \u00fat k\u00e9s\u0151bbi szakaszaiban, \u00e9s jav\u00edtja az \u00fcgyf\u00e9l \u00f6sszes\u00edtett \u00e9lm\u00e9ny\u00e9t. Itt <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/bevezetes-es-ugyfelszolgalat-a-sellerlogic-csm-csapata\/\">egy p\u00e9lda egy csapatra<\/a>, amely ezeket az elemeket nap mint nap megval\u00f3s\u00edtja.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-132580-identifier\">#7 V\u00e1s\u00e1rl\u00e1si \u00f6szt\u00f6nz\u0151k l\u00e9trehoz\u00e1sa<\/h3><p class=\"theme-wp-block gb-responsive-32583-identifier\">A pr\u00e9miumok \u00e9s jutalmak hozz\u00e1j\u00e1rulhatnak a visszak\u00fcld\u00e9si ar\u00e1nyok cs\u00f6kkent\u00e9s\u00e9hez, ha strat\u00e9giailag alkalmazz\u00e1k \u0151ket. Itt t\u00f6bb lehet\u0151s\u00e9g is van az online keresked\u0151k sz\u00e1m\u00e1ra:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-478359-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-717435-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>\u00d6szt\u00f6nz\u0151k a megtartott term\u00e9kek\u00e9rt:<\/strong> N\u00e9h\u00e1ny online keresked\u0151 jutalmakat vagy kedvezm\u00e9nyeket k\u00edn\u00e1l az \u00fcgyfeleknek, akik megtartj\u00e1k term\u00e9keiket ahelyett, hogy visszak\u00fclden\u00e9k \u0151ket. Ez p\u00e9ld\u00e1ul h\u0171s\u00e9gpontok vagy kuponok biztos\u00edt\u00e1s\u00e1val t\u00f6rt\u00e9nhet a j\u00f6v\u0151beli v\u00e1s\u00e1rl\u00e1sokhoz.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-156829-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-239193-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>\u00c1tl\u00e1that\u00f3 visszak\u00fcld\u00e9si politika:<\/strong> A visszak\u00fcld\u00e9si felt\u00e9telek vil\u00e1gos kommunik\u00e1ci\u00f3j\u00e1val \u00e9s egyszer\u0171 visszak\u00fcld\u00e9si elj\u00e1r\u00e1sok biztos\u00edt\u00e1s\u00e1val az \u00fcgyfelek \u00f6szt\u00f6n\u00f6zhet\u0151k arra, hogy megtarts\u00e1k term\u00e9keiket ahelyett, hogy visszak\u00fclden\u00e9k \u0151ket. Ha az \u00fcgyfelek tudj\u00e1k, hogy sz\u00fcks\u00e9g eset\u00e9n egyszer\u0171en visszak\u00fcldhetik az \u00e1rut, val\u00f3sz\u00edn\u0171leg kev\u00e9sb\u00e9 hajlamosak ezt t\u00e9nylegesen megtenni.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-786767-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-603804-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Testreszabott aj\u00e1nlatok:<\/strong> A v\u00e1s\u00e1rl\u00e1si szok\u00e1sok \u00e9s a visszak\u00fcld\u00e9si mint\u00e1k elemz\u00e9s\u00e9vel az online keresked\u0151k testreszabott aj\u00e1nlatokat k\u00e9sz\u00edthetnek, amelyek az \u00fcgyfeleik ig\u00e9nyeire \u00e9s preferenci\u00e1ira szabottak. Ez hozz\u00e1j\u00e1rulhat ahhoz, hogy az \u00fcgyfelek el\u00e9gedettebbek legyenek v\u00e1s\u00e1rl\u00e1saikkal, \u00e9s kevesebb term\u00e9ket k\u00fcldjenek vissza.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-419488-identifier\">#8 Aki a v\u00e1s\u00e1rl\u00f3i v\u00e9lem\u00e9nyekb\u0151l tanul, jobban \u00e9rt\u00e9kes\u00edt<\/h3><p class=\"theme-wp-block gb-responsive-968276-identifier\">A visszak\u00fcld\u00e9si ar\u00e1ny cs\u00f6kkent\u00e9s\u00e9hez az e-kereskedelemben elengedhetetlen, hogy meg\u00e9rts\u00fck a term\u00e9kek visszak\u00fcld\u00e9s\u00e9nek okait. Erre egy hat\u00e9kony m\u00f3dszer, ha a v\u00e1s\u00e1rl\u00f3kat a visszak\u00fcld\u00e9s sor\u00e1n megk\u00e9rdezz\u00fck a visszak\u00fcld\u00e9s ok\u00e1r\u00f3l. Ezenk\u00edv\u00fcl a term\u00e9koldalakon egy \u00e9rt\u00e9kel\u00e9si ter\u00fclet l\u00e9trehoz\u00e1sa \u00e9rt\u00e9kes visszajelz\u00e9st ny\u00fajthat \u00d6nnek. A v\u00e1s\u00e1rl\u00f3i v\u00e9lem\u00e9nyek nemcsak megb\u00edzhat\u00f3 inform\u00e1ci\u00f3forr\u00e1st jelentenek, hanem v\u00e1ratlan k\u00e9rd\u00e9seket is tiszt\u00e1zhatnak, \u00e9s er\u0151s\u00edthetik a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3k bizalm\u00e1t. K\u00fcl\u00f6n\u00f6sen <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/6-vegso-tipp-az-amazonon-torteno-tobb-ertekeles-generalasahoz\/\">olyan platformokon, mint az Amazon, a v\u00e1s\u00e1rl\u00f3i v\u00e9lem\u00e9nyek<\/a> d\u00f6nt\u0151 szerepet j\u00e1tszanak.<\/p><p class=\"theme-wp-block gb-responsive-459360-identifier\">A v\u00e1s\u00e1rl\u00f3i v\u00e9lem\u00e9nyek \u201etan\u00edt\u00f3 jelleg\u00e9n\u201d k\u00edv\u00fcl nem lehet el\u00e9gszer hangs\u00falyozni, hogy a v\u00e1s\u00e1rl\u00f3i v\u00e9lem\u00e9nyek mint t\u00e1rsadalmi bizony\u00edt\u00e9k k\u00f6zponti szerepet j\u00e1tszanak az e-kereskedelemben. Cs\u00f6kkentik a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3k bizonytalans\u00e1g\u00e1t az\u00e1ltal, hogy betekint\u00e9st ny\u00fajtanak m\u00e1sok tapasztalataiba. Ezenk\u00edv\u00fcl az emberek hajlamosak azonosulni m\u00e1s v\u00e1s\u00e1rl\u00f3kkal \u00e9s k\u00f6vetni azok cselekedeteit. A v\u00e1s\u00e1rl\u00f3i v\u00e9lem\u00e9nyeket szak\u00e9rtelemnek tekintik, mivel betekint\u00e9st ny\u00fajtanak a term\u00e9k min\u0151s\u00e9g\u00e9be m\u00e1s v\u00e1s\u00e1rl\u00f3k szemsz\u00f6g\u00e9b\u0151l, ami n\u00f6veli a hiteless\u00e9g\u00fcket.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-20299-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality.jpeg\" alt=\"A visszak\u00fcld\u00e9si ar\u00e1ny cs\u00f6kkenthet\u0151 kiterjesztett val\u00f3s\u00e1ggal\" class=\"wp-image-52885\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-405236-identifier\">#9 Az Augmented Reality alkalmaz\u00e1s\u00e1val cs\u00f6kkenteni a visszak\u00fcld\u00e9seket<\/h3><p class=\"theme-wp-block gb-responsive-503229-identifier\">A virtu\u00e1lis pr\u00f3b\u00e1lkoz\u00e1si eszk\u00f6z\u00f6k integr\u00e1l\u00e1sa rendk\u00edv\u00fcl hat\u00e9konyan bizonyult az e-kereskedelmi keresked\u0151k sz\u00e1m\u00e1ra, hogy t\u00e1mogass\u00e1k a v\u00e1s\u00e1rl\u00f3kat a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9sekben. Ezekkel az eszk\u00f6z\u00f6kkel a v\u00e1s\u00e1rl\u00f3k most m\u00e1r virtu\u00e1lisan felpr\u00f3b\u00e1lhatj\u00e1k a ruh\u00e1kat vagy kozmetikumokat, vagy elhelyezhetik a term\u00e9keket a k\u00f6rnyezet\u00fckben, hogy megn\u00e9zz\u00e9k, j\u00f3l n\u00e9z-e ki a term\u00e9k ott. Az ut\u00f3bbi k\u00fcl\u00f6n\u00f6sen el\u0151ny\u00f6s a b\u00fatorok eset\u00e9ben, mivel ott a visszak\u00fcld\u00e9si k\u00f6lts\u00e9gek k\u00f6ztudottan magasabbak, mint p\u00e9ld\u00e1ul a ruh\u00e1zatn\u00e1l.<\/p><p class=\"theme-wp-block gb-responsive-350666-identifier\">Az AR alkalmaz\u00e1sa egy m\u00e1sik pozit\u00edv mell\u00e9khat\u00e1ssal is j\u00e1r: Az ilyen innovat\u00edv technol\u00f3gi\u00e1k szolg\u00e1ltat\u00e1sk\u00e9nt t\u00f6rt\u00e9n\u0151 biztos\u00edt\u00e1s\u00e1val az e-kereskedelemben a keresked\u0151k nemcsak a v\u00e1s\u00e1rl\u00f3i el\u00e9gedetts\u00e9get n\u00f6velik, hanem a fenntarthat\u00f3s\u00e1got is el\u0151seg\u00edtik. A technol\u00f3gi\u00e1ba t\u00f6rt\u00e9n\u0151 kezdeti befektet\u00e9s hossz\u00fa t\u00e1von megt\u00e9r\u00fcl, mivel cs\u00f6kkenti a hib\u00e1s megrendel\u00e9sek sz\u00e1m\u00e1t, ami kevesebb visszak\u00fcld\u00e9st, alacsonyabb csomagol\u00e1si ig\u00e9nyt \u00e9s alacsonyabb CO2-felhaszn\u00e1l\u00e1st eredm\u00e9nyez. Az Augmented Reality seg\u00edts\u00e9g\u00e9vel a bolt\u00fczemeltet\u0151k z\u00f6kken\u0151mentes v\u00e1s\u00e1rl\u00e1si folyamatot k\u00edn\u00e1lhatnak \u00fcgyfeleiknek, \u00e9s b\u00facs\u00fat mondhatnak a t\u00fal sok visszak\u00fcld\u00e9snek.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-98934-identifier\">#10 A \u201eMobile First\u201d alkalmaz\u00e1s\u00e1val a visszak\u00fcld\u00e9si ar\u00e1ny is cs\u00f6kkenthet\u0151<\/h3><p class=\"theme-wp-block gb-responsive-287962-identifier\">A mobil eszk\u00f6z\u00f6k v\u00e1s\u00e1rl\u00e1sra val\u00f3 egyre n\u00f6vekv\u0151 haszn\u00e1lata azt eredm\u00e9nyezte, hogy sok ember ink\u00e1bb a telefonj\u00e1n kereszt\u00fcl v\u00e9gzi a v\u00e1s\u00e1rl\u00e1sait. Ez a fejl\u0151d\u00e9s alapvet\u0151en pozit\u00edv az online keresked\u0151k sz\u00e1m\u00e1ra, mivel a lehet\u0151s\u00e9g, hogy b\u00e1rhonnan v\u00e1s\u00e1rolhassanak, arra \u00f6szt\u00f6nzi az embereket, hogy \u00e1ltal\u00e1ban t\u00f6bbet v\u00e1s\u00e1roljanak. Ez t\u00f6bb bev\u00e9telt eredm\u00e9nyez a keresked\u0151k sz\u00e1m\u00e1ra. Term\u00e9szetesen vannak h\u00e1tr\u00e1nyai is \u2013 p\u00e9ld\u00e1ul a megn\u00f6vekedett visszak\u00fcld\u00e9si ar\u00e1ny.<\/p><p class=\"theme-wp-block gb-responsive-499378-identifier\">A mobil eszk\u00f6z\u00f6kre val\u00f3 nem megfelel\u0151 optimaliz\u00e1l\u00e1s p\u00e9ld\u00e1ul magasabb visszak\u00fcld\u00e9si ar\u00e1nyhoz vezethet, mivel a mobil verzi\u00f3 rossz oldalstrukt\u00far\u00e1ja esetleg fontos inform\u00e1ci\u00f3kat v\u00e1g le, vagy a term\u00e9ket helytelen\u00fcl \u00e1br\u00e1zolja. Ennek a probl\u00e9m\u00e1nak a megel\u0151z\u00e9se \u00e9rdek\u00e9ben az online keresked\u0151knek a k\u00f6vetkez\u0151 k\u00e9rd\u00e9seket kell feltenni\u00fck:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-574273-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-93611-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">El\u00e9rhet\u0151k a term\u00e9kinform\u00e1ci\u00f3k \u00e9s m\u00e9retadatok a telefonon \u00e9ppolyan k\u00f6nnyen, mint a web\u00e1ruh\u00e1z asztali verzi\u00f3j\u00e1ban?<\/li><li class=\"theme-wp-block gb-responsive-24375-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">El\u00e9rhet\u0151 a vev\u0151szolg\u00e1lat mobil eszk\u00f6z\u00f6k\u00f6n is probl\u00e9mamentesen?<\/li><li class=\"theme-wp-block gb-responsive-812297-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Minden vizu\u00e1lis elem, mint p\u00e9ld\u00e1ul a f\u00e9nyk\u00e9pek \u00e9s vide\u00f3k, optimaliz\u00e1lt\u00e1k a mobil eszk\u00f6z\u00f6k\u00f6n val\u00f3 megjelen\u00edt\u00e9shez?<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-40265-identifier\">K\u00f6vetkeztet\u00e9s: El\u00e9gedettebb v\u00e1s\u00e1rl\u00f3k = kevesebb visszak\u00fcld\u00e9s<\/h2><p class=\"theme-wp-block gb-responsive-124169-identifier\">Ahogy gyakran a kereskedelemben, itt is az a c\u00e9l, hogy a v\u00e1s\u00e1rl\u00f3nak a lehet\u0151 legjobb szolg\u00e1ltat\u00e1st ny\u00fajtsuk \u2013 ez k\u00fcl\u00f6n\u00f6sen igaz az Amazonon t\u00f6rt\u00e9n\u0151 \u00e9rt\u00e9kes\u00edt\u00e9sre. A <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/korutazas-vagy-mennyire-fontos-a-visszateresi-arany-az-amazonon\/\">visszak\u00fcld\u00e9si ar\u00e1ny<\/a> optimaliz\u00e1l\u00e1s\u00e1hoz hozz\u00e1tartozik, hogy a term\u00e9kle\u00edr\u00e1st \u00e9s a term\u00e9kfot\u00f3kat \u00fagy optimaliz\u00e1ljuk, hogy a v\u00e1s\u00e1rl\u00f3 a lehet\u0151 legpontosabban tudja, mit v\u00e1rhat el az \u00e1rut\u00f3l \u2013 \u00e9s mit nem. D\u00f6nt\u0151 szerepet j\u00e1tszik a gyors sz\u00e1ll\u00edt\u00e1s \u00e9s egy robusztus, de magas min\u0151s\u00e9g\u0171 csomagol\u00e1s is. <\/p><p class=\"theme-wp-block gb-responsive-586377-identifier\">Ezen k\u00edv\u00fcl a piact\u00e9ri elad\u00f3k is elemezhetik a term\u00e9k\u00e9rt\u00e9kel\u00e9seket \u00e9s megvizsg\u00e1lhatj\u00e1k a visszak\u00fcld\u00e9si okokat. Csak aki minden rendelkez\u00e9sre \u00e1ll\u00f3 adatot felhaszn\u00e1l, k\u00e9pes cs\u00f6kkenteni a visszak\u00fcld\u00e9si ar\u00e1ny\u00e1t. Mellesleg a keresked\u0151k \u00edgy jav\u00edtj\u00e1k a term\u00e9k\u00fcket \u00e9s a nyeres\u00e9gess\u00e9g\u00fcket is.<\/p><p class=\"theme-wp-block gb-responsive-122559-identifier has-small-font-size\">K\u00e9pforr\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9 tostphoto &#8212; http:\/\/stock.adobe.com ; \u00a9 New Africa &#8212; http:\/\/stock.adobe.com ; \u00a9 Andrey Popov &#8212; http:\/\/stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>A visszat\u00e9r\u00e9sek nemcsak frusztr\u00e1l\u00f3ak lehetnek \u2013 hanem dr\u00e1g\u00e1k is. Ezenk\u00edv\u00fcl potenci\u00e1lisan befoly\u00e1solhatj\u00e1k az elad\u00f3i teljes\u00edtm\u00e9nyt. Megmutatjuk, mit tehet ellene, \u00e9s mindezt Amazon-kompatibilis m\u00f3don!<\/p>\n","protected":false},"author":3,"featured_media":864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1209],"tags":[],"class_list":["post-225087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-minden-az-buy-box-rol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cs\u00f6kkentse a visszak\u00fcld\u00e9si ar\u00e1nyt \u2013 L\u00e9nyeges tippek a kevesebb visszak\u00fcld\u00e9shez<\/title>\n<meta name=\"description\" content=\"A legjobb tippek a kevesebb visszak\u00fcld\u00e9shez: Hogyan cs\u00f6kkenthetik fenntarthat\u00f3 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