{"id":225102,"date":"2020-01-28T15:30:00","date_gmt":"2020-01-28T15:30:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-seo-hogyan-optimalizald-a-listadat-az-optimalis-amazon-rangsorolas-erdekeben\/"},"modified":"2020-01-28T15:30:00","modified_gmt":"2020-01-28T15:30:00","slug":"amazon-seo-hogyan-optimalizald-a-listadat-az-optimalis-amazon-rangsorolas-erdekeben","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-seo-hogyan-optimalizald-a-listadat-az-optimalis-amazon-rangsorolas-erdekeben\/","title":{"rendered":"Amazon SEO: Hogyan optimaliz\u00e1ld a list\u00e1dat az optim\u00e1lis Amazon rangsorol\u00e1s \u00e9rdek\u00e9ben"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-59001-identifier\">Lehet, hogy tudod: Kiv\u00e1l\u00f3 term\u00e9ket k\u00edn\u00e1lsz az Amazonon, de amikor az Amazon keres\u0151t haszn\u00e1lod, a list\u00e1d nem jelenik meg a legjobb keres\u00e9si eredm\u00e9nyek k\u00f6z\u00f6tt. A legrosszabb esetben m\u00e9g az 1. oldalon sem tal\u00e1lod magad. Ez jelent\u0151sen cs\u00f6kkenti annak es\u00e9ly\u00e9t, hogy ezt a term\u00e9ket megv\u00e1s\u00e1rolj\u00e1k. Mert melyik felhaszn\u00e1l\u00f3 n\u00e9zi meg a 2. oldalt \u00e9s azon t\u00fal? J\u00f3 Amazon SEO optimaliz\u00e1l\u00e1ssal jelent\u0151sen jav\u00edthatod a list\u00e1dat, ez\u00e1ltal a term\u00e9ked rangsorol\u00e1s\u00e1t a keres\u00e9si eredm\u00e9nyek k\u00f6z\u00f6tt, \u00e9s tal\u00e1n m\u00e9g az els\u0151 helyet is biztos\u00edthatod.<\/p><p class=\"theme-wp-block gb-responsive-877522-identifier\">K\u00fcl\u00f6n\u00f6sen az online kiskereskedelemben \u00fajonnan \u00e9rkez\u0151k gyakran sok k\u00e9rd\u00e9st tesznek fel az Amazon SEO-val kapcsolatban, amelyekre az online \u00f3ri\u00e1s maga nem ad vagy csak hom\u00e1lyos v\u00e1laszokat. Ez\u00e9rt alaposabban megvizsg\u00e1ltuk, hogy mely alapokat kell mindenkinek alaposan elsaj\u00e1t\u00edtania, \u00e9s mely int\u00e9zked\u00e9sek kulcsfontoss\u00e1g\u00faak az Amazonon t\u00f6rt\u00e9n\u0151 listaoptimaliz\u00e1l\u00e1shoz.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-165867-identifier\" id=\"was-ist-amazon-seo-2022\">Mi az Amazon SEO?<\/h2><p class=\"theme-wp-block gb-responsive-990514-identifier\">Az &#8220;SEO&#8221; a <strong>K<\/strong>eres\u0151 <strong>O<\/strong>ptimaliz\u00e1l\u00e1s r\u00f6vid\u00edt\u00e9se, \u00e9s a sz\u00f6vegek \u00e9s weboldalak optimaliz\u00e1l\u00e1s\u00e1ra utal, amelynek c\u00e9lja, hogy a lehet\u0151 legmagasabb helyez\u00e9st \u00e9rj\u00e9k el a keres\u00e9si eredm\u00e9nyek k\u00f6z\u00f6tt, p\u00e9ld\u00e1ul a Google vagy az Amazon eset\u00e9ben.<\/p><p class=\"theme-wp-block gb-responsive-480005-identifier\">\u00c1ltal\u00e1ban az SEO a Google-ra val\u00f3 optimaliz\u00e1l\u00e1st jelenti. Azonban egy weboldal m\u00e1s keres\u0151motorok, p\u00e9ld\u00e1ul az Amazon keres\u0151je sz\u00e1m\u00e1ra is el\u0151k\u00e9sz\u00edthet\u0151. Az SEO-t els\u0151sorban azok az elad\u00f3k v\u00e9gzik, akik szeretn\u00e9k n\u00f6velni a list\u00e1juk l\u00e1that\u00f3s\u00e1g\u00e1t az Amazon keres\u0151j\u00e9nek felhaszn\u00e1l\u00f3i sz\u00e1m\u00e1ra. Itt az SEO kifejezetten az organikus rangsorol\u00e1sra utal, azaz a nem fizetett keres\u00e9si eredm\u00e9nyekre.<\/p><p class=\"theme-wp-block gb-responsive-279131-identifier\">A term\u00e9k l\u00e1that\u00f3s\u00e1ga mindig relat\u00edv: Az A kulcssz\u00f3 eset\u00e9n a term\u00e9k az els\u0151 helyen szerepelhet, m\u00edg a B kulcssz\u00f3 eset\u00e9n egy\u00e1ltal\u00e1n nem rangsorolhat. Ennek az az oka, hogy az sz\u00e1m\u00edt, hogyan \u00e9rt\u00e9keli a keres\u0151algoritmus a lista relevanci\u00e1j\u00e1t a keres\u00e9si lek\u00e9rdez\u00e9shez k\u00e9pest. Ezt k\u00fcl\u00f6nb\u00f6z\u0151 t\u00e9nyez\u0151k alapj\u00e1n \u00e9rt\u00e9keli, p\u00e9ld\u00e1ul hogy mely kulcsszavak szerepelnek a term\u00e9k c\u00edm\u00e9ben. Min\u00e9l magasabb a relevancia, ann\u00e1l nagyobb a v\u00e1s\u00e1rl\u00e1s val\u00f3sz\u00edn\u0171s\u00e9ge \u00e1ltal\u00e1ban.<\/p><p class=\"theme-wp-block gb-responsive-353130-identifier\">Ez vil\u00e1goss\u00e1 teszi, mennyire fontos az Amazon SEO \u00e9s a lehet\u0151 legmagasabb helyez\u00e9s a kattint\u00e1si ar\u00e1ny \u00e9s a v\u00e1s\u00e1rl\u00e1s val\u00f3sz\u00edn\u0171s\u00e9ge szempontj\u00e1b\u00f3l egy list\u00e1n.<\/p><p class=\"theme-wp-block gb-responsive-778368-identifier\"><\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-981509-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tKezdje el utaz\u00e1s\u00e1t az elad\u00f3b\u00f3l a legjobban eladott\u00e1 &#8211; a SELLERLOGIC-val.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tSzerezzen be egy ingyenes pr\u00f3b\u00e1t ma, \u00e9s n\u00e9zze meg, hogyan seg\u00edthetnek a megfelel\u0151 szolg\u00e1ltat\u00e1sok abban, hogy a j\u00f3b\u00f3l a LEGJOBB legyen. Ne v\u00e1rjon. Cselekedjen most.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Kezdje most<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-17258-identifier\" id=\"wer-sollte-seine-amazon-seo-aufpolieren\">Kinek kellene csiszolnia az Amazon SEO-j\u00e1t?<\/h2><p class=\"theme-wp-block gb-responsive-14775-identifier\">Azok, akik az e-kereskedelem \u00f3ri\u00e1s\u00e1nak piacter\u00e9n kereskednek, jellemz\u0151en k\u00e9tf\u00e9le term\u00e9kkel foglalkoznak: m\u00e1rk\u00e1s \u00e1rukkal vagy saj\u00e1t m\u00e1rk\u00e1s term\u00e9kekkel. M\u00edg a m\u00e1rk\u00e1s \u00e1rukat harmadik felek \u00e9rt\u00e9kes\u00edtik, \u00e9s gyakran m\u00e1rk\u00e1s term\u00e9kek, a saj\u00e1t m\u00e1rk\u00e1s term\u00e9kek a saj\u00e1t m\u00e1rk\u00e1juk alatt ker\u00fclnek forgalomba. Ennek jelent\u0151s hat\u00e1sa van az Amazon SEO optim\u00e1lis megk\u00f6zel\u00edt\u00e9s\u00e9re. Mivel a tartalmat &#8211; p\u00e9ld\u00e1ul a term\u00e9kc\u00edmeket vagy le\u00edr\u00e1sokat &#8211; \u00e1ltal\u00e1ban a m\u00e1rka tulajdonosa kezeli.<\/p><p class=\"theme-wp-block gb-responsive-155865-identifier\"><\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-526907-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-423839-identifier\"><strong>Mi az Amazon lista?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-639098-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Az Amazon \u00f6kosziszt\u00e9m\u00e1j\u00e1ban a lista a term\u00e9k r\u00e9szletez\u0151 oldal\u00e1ra utal, amely az e-kereskedelmi \u00f3ri\u00e1s katal\u00f3gus\u00e1ban szerepl\u0151 bejegyz\u00e9sk\u00e9nt szolg\u00e1l. Itt a v\u00e1s\u00e1rl\u00f3k megtal\u00e1lhatj\u00e1k az \u00f6sszes relev\u00e1ns inform\u00e1ci\u00f3t a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9s meghozatal\u00e1hoz. Az Amazonon a lista meghat\u00e1rozott elemekb\u0151l \u00e1ll, amelyeket a lista tulajdonosa a saj\u00e1t preferenci\u00e1i szerint t\u00f6lthet ki:<\/span><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-925588-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-752375-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Term\u00e9kc\u00edm<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-137425-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Term\u00e9k k\u00e9p(ei)<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307113-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">M\u00e1rka<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-990187-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Term\u00e9k \u00e1r<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-369389-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">jelenlegi elad\u00f3<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-875036-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">esetleg m\u00e1s elad\u00f3k<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-113477-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">esetleg vari\u00e1nsok vagy tov\u00e1bbi inform\u00e1ci\u00f3k, mint p\u00e9ld\u00e1ul illeszked\u00e9s, sz\u00edn, m\u00e9ret<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-410664-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Felsorol\u00e1sok (n\u00e9met\u00fcl: Aufz\u00e4hlungspunkte)<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-786186-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Term\u00e9k le\u00edr\u00e1s<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-81282-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Term\u00e9k inform\u00e1ci\u00f3k, mint p\u00e9ld\u00e1ul m\u00e9retek, jellemz\u0151k, ASIN, bestseller rang, stb.<\/span><\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-83438-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">A lista teh\u00e1t az az oldal, amelyre a felhaszn\u00e1l\u00f3 eljut, amikor kiv\u00e1laszt egy term\u00e9ket \u00e9s r\u00e1kattint a v\u00e1s\u00e1rl\u00e1si folyamat sor\u00e1n a keres\u00e9si tal\u00e1latok oldal\u00e1n.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-564386-identifier\">P\u00e9lda: \u00d6n, mint elad\u00f3, h\u00e1tizs\u00e1kokat forgalmaz az Amazonon, \u00e9s k\u00edn\u00e1lja a <a href=\"https:\/\/www.amazon.de\/Deuter-Speed-Lite-Rucksack-Cranberry-Maron\/dp\/B074D2DLKS\/ref=sr_1_1_sspa?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&amp;crid=TT74NJBEZAB1&amp;keywords=deuter%2Brucksack&amp;qid=1579863366&amp;sprefix=deuter%2Caps%2C177&amp;sr=8-1-spons&amp;spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUExM0JKRElUWVdUTUcxJmVuY3J5cHRlZElkPUEwMjgyODA4M0JZM0lFSkJFQVlHQSZlbmNyeXB0ZWRBZElkPUEwMzAyNDkyUVpKTVk1REpMUlFMJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ&amp;th=1&amp;psc=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Speed Lite 12 Deutert\u0151l<\/a>. Ezut\u00e1n a m\u00e1rka tulajdonosa szerkeszti a list\u00e1t, m\u00edg \u00d6n egyszer\u0171en hozz\u00e1adja az aj\u00e1nlat\u00e1t a m\u00e1r megl\u00e9v\u0151 term\u00e9koldalhoz az EAN haszn\u00e1lat\u00e1val. Minden aj\u00e1nlat teh\u00e1t ugyanazon term\u00e9koldalon szerepel. Az egyes elad\u00f3k ezut\u00e1n versenyeznek a s\u00e1rga bev\u00e1s\u00e1rl\u00f3kos\u00e1r mez\u0151 megnyer\u00e9s\u00e9\u00e9rt, az \u00fagynevezett Buy Box-\u00e9rt. Az elad\u00f3knak nincs befoly\u00e1suk a keres\u00e9si tal\u00e1latok k\u00f6z\u00f6tti rangsorra \u2013 \u00e9s gyakran be kell \u00e9rni\u00fck egy gyeng\u00e9n optimaliz\u00e1lt list\u00e1val.<\/p><p class=\"theme-wp-block gb-responsive-16275-identifier\">Ellent\u00e9tben a saj\u00e1t m\u00e1rk\u00e1s term\u00e9kekkel vagy mint m\u00e1rka tulajdonos. Itt az elad\u00f3knak mindenk\u00e9ppen foglalkozniuk kell a rangsorol\u00e1si t\u00e9nyez\u0151kkel, \u00e9s akt\u00edvan dolgozniuk kell az Amazon SEO-jukon. Ezzel a tud\u00e1ssal az elad\u00f3k jav\u00edthatj\u00e1k a list\u00e1ikat, \u00e9s a magasabb rangsor eredm\u00e9nyek\u00e9nt t\u00f6bb elad\u00e1st \u00e9s nagyobb bev\u00e9telt gener\u00e1lhatnak. Al\u00e1bb tippeket \u00e9s tr\u00fckk\u00f6ket mutatunk be az Amazon SEO-j\u00e1hoz, hogy a lehet\u0151 legjobban optimaliz\u00e1lhassa a list\u00e1j\u00e1t.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-513859-identifier\" id=\"tab-con-9\">SEO optimaliz\u00e1l\u00e1s az Amazon elad\u00f3k sz\u00e1m\u00e1ra: Hogyan m\u0171k\u00f6dik a rangsorol\u00e1s az Amazonon?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-940397-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur.jpeg\" alt=\"\" class=\"wp-image-53513\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-647654-identifier\">Az Amazon c\u00e9lja mindig az elad\u00e1s. Mert az online \u00f3ri\u00e1s sz\u00e1m\u00e1ra m\u00e1sodlagos, hogy saj\u00e1t mag\u00e1t vagy keresked\u0151it \u00e9rt\u00e9kes\u00edti. Az Amazon minden befejezett elad\u00e1sb\u00f3l keres. Az optimaliz\u00e1l\u00e1shoz a keresked\u0151k hasonl\u00f3 eszk\u00f6z\u00f6ket haszn\u00e1lhatnak, mint a Google SEO-ban. Azonban az Amazonon a v\u00e1s\u00e1rl\u00f3k keres\u00e9si sz\u00e1nd\u00e9ka teljesen m\u00e1s. \u0150k term\u00e9keket akarnak tal\u00e1lni \u00e9s v\u00e1s\u00e1rolni. Mivel k\u00f6zvetlen\u00fcl nem tudj\u00e1k megvizsg\u00e1lni az \u00e1rukat, a term\u00e9k r\u00e9szletez\u0151 oldalak k\u00fcl\u00f6nleges jelent\u0151s\u00e9ggel b\u00edrnak. A kulcssz\u00f3 itt: Kulcsszavak! <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/ezert-javithatja-a-rangsorolasat-a-megfelelo-amazon-kulcsszoeszkozzel\/\">A megfelel\u0151 Amazon kulcssz\u00f3eszk\u00f6zzel a kutat\u00e1s gyorsan elv\u00e9gezhet\u0151.<\/a> Mert az algoritmus mindig azt k\u00e9rdezi: Megfelel-e a keres\u00e9si eredm\u00e9ny a keres\u00e9si lek\u00e9rdez\u00e9snek?<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-750066-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-941670-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Kit\u00e9r\u0151: K\u00f6zvetett <strong>Rangsorol\u00e1si T\u00e9nyez\u0151k<\/strong><\/strong><\/span><\/p><p class=\"theme-wp-block gb-responsive-49254-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">A list\u00e1val az Amazon elad\u00f3k bizony\u00edtott eszk\u00f6zt kaptak a rangsoruk jav\u00edt\u00e1s\u00e1ra a keres\u00e9si tal\u00e1latok list\u00e1j\u00e1ban, az \u00fagynevezett SERP-ekben. Azonban m\u00e1s szempontokat csak k\u00f6zvetetten lehet befoly\u00e1solni a j\u00f3 Amazon SEO-val. Ezek k\u00f6z\u00e9 tartozik a kattint\u00e1si ar\u00e1ny (CTR), az oldalon t\u00f6lt\u00f6tt id\u0151 \u00e9s a konverzi\u00f3s ar\u00e1ny (CR). Min\u00e9l magasabbak ezek a mutat\u00f3k, ann\u00e1l ink\u00e1bb felt\u00e9telezi az algoritmus, hogy a keres\u00e9si lek\u00e9rdez\u00e9sre kiel\u00e9g\u00edt\u0151 v\u00e1laszt adtak. Ez viszont n\u00f6veli annak val\u00f3sz\u00edn\u0171s\u00e9g\u00e9t, hogy a k\u00f6vetkez\u0151 keres\u00e9si lek\u00e9rdez\u00e9st ugyanazokra vagy kapcsol\u00f3d\u00f3 kulcsszavakra hasonl\u00f3 m\u00f3don v\u00e1laszolj\u00e1k meg.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-776811-identifier\">A j\u00f3 Amazon SEO a megadott inform\u00e1ci\u00f3k min\u0151s\u00e9g\u00e9n alapul. Ez n\u00f6veli a kattint\u00e1si ar\u00e1nyt, ez\u00e1ltal a konverzi\u00f3t. A sz\u00e9p az, hogy m\u00edg a Google-on a rangsor jav\u00edt\u00e1sa h\u00f3napokat vagy ak\u00e1r \u00e9veket is ig\u00e9nybe vehet, az Amazon SEO-ban az els\u0151 sikerek n\u00e9ha m\u00e1r n\u00e9h\u00e1ny percen bel\u00fcl l\u00e1that\u00f3ak. Ha ez nem motiv\u00e1ci\u00f3 a mai nap elkezd\u00e9s\u00e9re, mi az?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-938011-identifier\" id=\"wie-funktioniert-der-a9-algorithmus-von-amazon\">Hogyan m\u0171k\u00f6dik az Amazon A9 algoritmus?<\/h2><p class=\"theme-wp-block gb-responsive-317164-identifier\">Mindenekel\u0151tt fontos megismerkedni az A9 m\u0171k\u00f6d\u00e9s\u00e9vel, amely a keres\u0151motor m\u00f6g\u00f6tt \u00e1ll\u00f3 algoritmus \u2013 nem utols\u00f3sorban az\u00e9rt, mert v\u00e9gs\u0151 soron el\u0151nyt jelenthet a t\u00f6bbi piact\u00e9ri elad\u00f3val szemben, \u00e9s \u00f6sszess\u00e9g\u00e9ben t\u00f6bb elad\u00e1shoz vezethet.<\/p><p class=\"theme-wp-block gb-responsive-342934-identifier\">A keres\u00e9s elv\u00e9gz\u00e9s\u00e9hez az Amazon keres\u0151motorja meghat\u00e1rozza, hogy mely term\u00e9kek illeszkednek legjobban a v\u00e1s\u00e1rl\u00f3 keres\u00e9si lek\u00e9rdez\u00e9s\u00e9hez, majd az eredm\u00e9nyeket a term\u00e9k teljes\u00edtm\u00e9nye alapj\u00e1n \u00e9rt\u00e9keli a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-884215-identifier\" id=\"die-wichtigsten-faktoren-fur-den-a9-algorithmus\">A legfontosabb rangsorol\u00e1si t\u00e9nyez\u0151k az A9 algoritmus sz\u00e1m\u00e1ra<\/h3><p class=\"theme-wp-block gb-responsive-149845-identifier\">Az A9 keres\u0151algoritmus k\u00e9t alapelvre \u00e9p\u00fcl: a relevanci\u00e1ra \u00e9s a teljes\u00edtm\u00e9nyre. Egy magas elad\u00e1si teljes\u00edtm\u00e9nnyel rendelkez\u0151 term\u00e9k val\u00f3sz\u00edn\u0171bb, hogy magasabb helyez\u00e9st \u00e9r el az Amazon keres\u00e9si tal\u00e1latai k\u00f6z\u00f6tt, mint egy kevesebb elad\u00e1ssal rendelkez\u0151 term\u00e9k. Hasonl\u00f3k\u00e9ppen, egy term\u00e9koldal, amely olyan kulcsszavakat haszn\u00e1l, amelyek megfelelnek a v\u00e1s\u00e1rl\u00f3 keres\u00e9si lek\u00e9rdez\u00e9s\u00e9nek, a algoritmus \u00e1ltal relev\u00e1nsabbnak min\u0151s\u00fcl, \u00e9s ez\u00e9rt val\u00f3sz\u00edn\u0171leg el\u0151r\u00e9bb ker\u00fcl.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-504342-identifier\" id=\"relevanz\">Relevancia<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548879-identifier\" id=\"1-produkttitel\">#1: Term\u00e9kc\u00edm<\/h4><p class=\"theme-wp-block gb-responsive-953319-identifier\">Az Amazon SEO szempontj\u00e1b\u00f3l a c\u00edm kulcsfontoss\u00e1g\u00fa. A c\u00edmnek tartalmaznia kell a legrelev\u00e1nsabb kulcsszavakat, \u00e9s azt, ami \u00e1ltal\u00e1ban a term\u00e9k csomagol\u00e1s\u00e1n szerepel. Ide\u00e1lis esetben a m\u00e1rkanevet is bele kell foglalni a c\u00edmbe. Ez az egyik els\u0151 elem, amely felkelti a v\u00e1s\u00e1rl\u00f3 figyelm\u00e9t, m\u00e9g miel\u0151tt r\u00e1kattintana egy list\u00e1ra. Ez\u00e9rt rendk\u00edv\u00fcl fontos a CTR szempontj\u00e1b\u00f3l is, hogy optimaliz\u00e1ljuk a c\u00edmet az Amazonon. Itt az elad\u00f3knak a legfontosabb kulcssz\u00f3t kell elhelyezni\u00fck az elej\u00e9n. A relev\u00e1ns inform\u00e1ci\u00f3knak, mint p\u00e9ld\u00e1ul a m\u00e1rkanev, az egyedi \u00e9rt\u00e9kes\u00edt\u00e9si pontok \u00e9s a kulcsfontoss\u00e1g\u00fa term\u00e9kjellemz\u0151k, ezt k\u00f6vet\u0151en kell szerepelni\u00fck. Min\u00e9l t\u00f6bb relev\u00e1ns kulcssz\u00f3 \u00e9p\u00edthet\u0151 be, ann\u00e1l jobb.<\/p><div class=\"wp-block-image gb-responsive-614731-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"285\" height=\"495\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/01\/23140553\/amazon-seo-so-verbessern-sie-ihr-listing-im-produkttitel-heute.png\" alt=\"Amazon SEO: So verbessern Sie Ihr Listing \u2013 Gute Produkttitel erstellen.\" class=\"wp-image-17619\" style=\"width:177px;height:308px\"><\/figure><\/div><p class=\"theme-wp-block gb-responsive-152333-identifier\">Norm\u00e1l esetben legfeljebb 200 karakter* \u00e1ll rendelkez\u00e9sre a Seller Centralban az Amazon term\u00e9kc\u00edm\u00e9nek optimaliz\u00e1l\u00e1s\u00e1ra. A hangs\u00falynak azon kell lennie, hogy a lehet\u0151 legvonz\u00f3bb\u00e1 \u00e9s &#8220;kattinthat\u00f3bb\u00e1&#8221; tegye azt a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3 sz\u00e1m\u00e1ra. \u00c1ltal\u00e1ban a r\u00f6videbb c\u00edmeket t\u00f6bben kattintj\u00e1k, mint a hosszabbakat. Az Amazon maximum 80 karaktert javasol, de a c\u00e9lk\u00f6z\u00f6ns\u00e9gt\u0151l f\u00fcgg\u0151en 120-150 karakter is optim\u00e1lis lehet. Ugyanakkor a relev\u00e1ns kulcsszavaknak is illeszkedni\u00fck kell. Ez\u00e9rt a c\u00edm ide\u00e1lis hossza a term\u00e9kt\u0151l \u00e9s a kateg\u00f3ri\u00e1t\u00f3l f\u00fcgg\u0151en v\u00e1ltozik.<\/p><p class=\"theme-wp-block gb-responsive-886128-identifier\">Az Amazon saj\u00e1t <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/GYTR6SYGFA5E3EQC?language=de_DE&amp;ref=efph_GYTR6SYGFA5E3EQC_cont_G200270100\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ir\u00e1nyelveit is k\u00f6zz\u00e9tette<\/a> a term\u00e9kc\u00edmek t\u00e9m\u00e1j\u00e1ban, amelyek n\u00e9h\u00e1ny kiz\u00e1r\u00e1si krit\u00e9riumot is tartalmaznak.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809048-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-4048-identifier\">A c\u00edmeknek meg kell felelni\u00fck a term\u00e9kkateg\u00f3ri\u00e1jukra vonatkoz\u00f3 aj\u00e1nlott hossz\u00fas\u00e1gnak, bele\u00e9rtve a sz\u00f3k\u00f6z\u00f6ket is.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-284562-identifier\">A c\u00edmeknek nem szabad tartalmazniuk prom\u00f3ci\u00f3s kifejez\u00e9seket, mint p\u00e9ld\u00e1ul &#8220;ingyenes sz\u00e1ll\u00edt\u00e1s&#8221; vagy &#8220;min\u0151s\u00e9g garant\u00e1lt.&#8221;<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-806767-identifier\">A c\u00edmeknek nem szabad tartalmazniuk d\u00edsz\u00edt\u0151 karaktereket (pl.: ~ ! * $ ? _ ~ { } # < > | * ; ^ \u00ac \u00a6).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-474198-identifier\">A c\u00edmeknek tartalmazniuk kell a term\u00e9k azonos\u00edt\u00e1s\u00e1ra szolg\u00e1l\u00f3 inform\u00e1ci\u00f3kat, mint p\u00e9ld\u00e1ul &#8220;t\u00faracip\u0151&#8221; vagy &#8220;erny\u0151.&#8221;<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-99386-identifier\">Itt van egy p\u00e9lda egy term\u00e9kc\u00edmre az &#8220;Kieg\u00e9sz\u00edt\u0151k&#8221; kateg\u00f3ri\u00e1b\u00f3l, amely n\u00e9h\u00e1ny kiz\u00e1r\u00e1si krit\u00e9riumot is tartalmaz. A c\u00edmeknek meg kell felelni\u00fck a term\u00e9kkateg\u00f3ri\u00e1jukra vonatkoz\u00f3 aj\u00e1nlott hossz\u00fas\u00e1gnak, bele\u00e9rtve a sz\u00f3k\u00f6z\u00f6ket is&#8230;<\/p><p class=\"theme-wp-block gb-responsive-662148-identifier\">[M\u00e1rka] + [Oszt\u00e1ly] + [Term\u00e9k neve] + [M\u00e9ret \u00e9s sz\u00edn] (vari\u00e1ci\u00f3val rendelkez\u0151 term\u00e9kek eset\u00e9n) +<meta charset=\"utf-8\"><\/meta>[Term\u00e9k le\u00edr\u00e1s]<\/p><p class=\"theme-wp-block gb-responsive-520488-identifier\">P\u00e9lda: Ray-Ban + Unisex + Wayfarer + Napszem\u00fcveg<\/p><p class=\"theme-wp-block gb-responsive-308029-identifier\"><\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-330874-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-571391-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">*<strong>Figyelem a karakterek sz\u00e1m\u00e1ra<\/strong>. A c\u00edmek, felsorol\u00e1sok stb. megengedett hossza term\u00e9kkateg\u00f3ri\u00e1nk\u00e9nt v\u00e1ltozhat. Annak \u00e9rdek\u00e9ben, hogy a term\u00e9kle\u00edr\u00e1sok \u00e9s hasonl\u00f3k probl\u00e9mamentesen megjelenjenek \u00e9s kereshet\u0151k legyenek, a legjobb, ha betartjuk az <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=200270100&amp;language=de_DE&amp;ref=efph_200270100_cont_41\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon st\u00edlusir\u00e1nyelveit<\/a>.<\/span><\/p><\/blockquote><h4 class=\"theme-wp-block wp-block-heading gb-responsive-631740-identifier\" id=\"2-bullet-points\">#2: Felsorol\u00e1sok<\/h4><p class=\"theme-wp-block gb-responsive-448374-identifier\">A m\u00e1sodik helyet az Amazon SEO elemz\u00e9s\u00e9ben a \u00fagynevezett felsorol\u00e1sok foglalj\u00e1k el, amelyeket n\u00e9ha term\u00e9kjellemz\u0151knek is neveznek. A Seller Centralban \u2013 a &#8220;Le\u00edr\u00e1s&#8221; szakasz alatt \u2013 megadhatja a term\u00e9keihez tartoz\u00f3 felsorol\u00e1sokat. Ezek a c\u00edm \u00e9s az \u00e1r alatt, felsorol\u00e1sk\u00e9nt jelennek meg. Ez\u00e9rt ezek az els\u0151 dolgok k\u00f6z\u00e9 tartoznak, amelyek felkeltik a v\u00e1s\u00e1rl\u00f3 figyelm\u00e9t. Az algoritmus ezt a t\u00e9nyt is jutalmazza, \u00e9s a felsorol\u00e1sokat ennek megfelel\u0151en fontosnak \u00e9rt\u00e9keli. Ez\u00e9rt a legfontosabb kulcsszavakat, amelyek nem f\u00e9rtek el a term\u00e9kc\u00edmben, itt kell felt\u00fcntetni. Fontos, hogy pontosan \u00e9s vil\u00e1gosan fogalmazzunk, ahelyett, hogy hossz\u00fa \u00e9rtekez\u00e9seket \u00edrn\u00e1nk \u2013 b\u00e1r a kateg\u00f3ri\u00e1t\u00f3l f\u00fcgg\u0151en ak\u00e1r 250 karakter is megengedett pontonk\u00e9nt.<\/p><p class=\"theme-wp-block gb-responsive-903175-identifier\">Ezenk\u00edv\u00fcl aj\u00e1nlott egy strat\u00e9gi\u00e1t kidolgozni a felsorol\u00e1sok eg\u00e9sz\u00e9re, nem csup\u00e1n egyetlen pontra. El\u0151sz\u00f6r egy r\u00f6vid \u00f6sszefoglal\u00f3t lehetne tartalmazni a term\u00e9kr\u0151l, majd a csomagban tal\u00e1lhat\u00f3 kieg\u00e9sz\u00edt\u0151k \u00e9s a term\u00e9k egyedi \u00e9rt\u00e9kes\u00edt\u00e9si pontjainak le\u00edr\u00e1s\u00e1t. V\u00e9g\u00fcl lenne hely m\u00e1s fontos jellemz\u0151knek \u00e9s egy konkr\u00e9t cselekv\u00e9sre \u00f6szt\u00f6nz\u00e9snek (CTA). Ily m\u00f3don a felsorol\u00e1sok t\u00fckr\u00f6zhetik a v\u00e1s\u00e1rl\u00f3 v\u00e1s\u00e1rl\u00e1si folyamat\u00e1t.<\/p><p class=\"theme-wp-block gb-responsive-982528-identifier\">A felsorol\u00e1sok vagy jellemz\u0151k sorrendje nem relev\u00e1ns az A9 sz\u00e1m\u00e1ra; azonban \u00e9rdemes figyelembe venni, hogy sok potenci\u00e1lis v\u00e1s\u00e1rl\u00f3 csak ezeket a felsorol\u00e1sokat olvassa el, \u00e9s nem g\u00f6rget le a term\u00e9kle\u00edr\u00e1sra. Ez\u00e9rt sz\u00e1njon id\u0151t, \u00e9s gondosan v\u00e1lassza ki a kulcsszavait.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-268006-identifier\" id=\"3-produktbilder\">#3: Term\u00e9k k\u00e9pek<\/h4><p class=\"theme-wp-block gb-responsive-505279-identifier\">Ha a rangsora j\u00f3, de a CTR gyenge, \u00e9rdemes alaposabban megvizsg\u00e1lni a term\u00e9k k\u00e9peit. M\u00edg a kulcsszavakat itt nem lehet felt\u00fcntetni, a k\u00e9pek rendk\u00edv\u00fcl fontosak a list\u00e1hoz \u00e9s a CTR-hez. Mert az els\u0151 k\u00e9p<meta charset=\"utf-8\"><\/meta>a c\u00edm mellett a keres\u00e9si tal\u00e1latokban jelenik meg, \u00e9s nagym\u00e9rt\u00e9kben meghat\u00e1rozza, hogy a v\u00e1s\u00e1rl\u00f3 az \u00d6n list\u00e1j\u00e1ra vagy a versenyt\u00e1rsa list\u00e1j\u00e1ra kattint-e. Az alacsony konverzi\u00f3s ar\u00e1ny nem felt\u00e9tlen\u00fcl a gyenge Amazon SEO k\u00f6vetkezm\u00e9nye.<\/p><p class=\"theme-wp-block gb-responsive-625715-identifier\">Ez\u00e9rt mindenk\u00e9ppen optimaliz\u00e1lnia kell a term\u00e9kfot\u00f3kat az Amazon sz\u00e1m\u00e1ra. A lehet\u0151 legmagasabb min\u0151s\u00e9g\u0171eknek kell lenni\u00fck, \u00e9s legal\u00e1bb 1000 x 1000 pixel m\u00e9ret\u0171ek. Azonban a 1600 pixel vagy ann\u00e1l nagyobb m\u00e9g jobb, mivel ez lehet\u0151v\u00e9 teszi a n\u00e9z\u0151 sz\u00e1m\u00e1ra, hogy haszn\u00e1lja a n\u00e9pszer\u0171 zoom funkci\u00f3t. A f\u00e9nyk\u00e9p 80-90 sz\u00e1zal\u00e9k\u00e1t a term\u00e9knek kell kit\u00f6ltenie. Sok elad\u00f3 j\u00f3 tapasztalatokat szerzett hat-nyolc f\u00e9nyk\u00e9ppel Full HD vagy 1:1 form\u00e1tumban.<\/p><p class=\"theme-wp-block gb-responsive-934685-identifier\">Miel\u0151tt profi f\u00e9nyk\u00e9p\u00e9szt b\u00e9relne az Amazon SEO-j\u00e1hoz, el\u0151sz\u00f6r ellen\u0151rizze az <a href=\"https:\/\/t3n.de\/news\/amazon-ki-loesung-produktbilder-erstellung-1622341\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon \u00e1ltal meghat\u00e1rozott k\u00e9pk\u00f6vetelm\u00e9nyeket<\/a>, k\u00fcl\u00f6n\u00f6sen a f\u0151 k\u00e9pre vonatkoz\u00f3an. Ennek jelen kell lennie; k\u00fcl\u00f6nben az algoritmus figyelmen k\u00edv\u00fcl hagyja az eg\u00e9sz term\u00e9ket. Csak tiszta feh\u00e9r h\u00e1tt\u00e9rrel kell rendelkeznie; log\u00f3k, keretek, v\u00edzjelek, \u00e1rkateg\u00f3ri\u00e1k, gombok stb. nem megengedettek. Vannak <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/t3n.de\/news\/amazon-ki-loesung-produktbilder-erstellung-1622341\/\">Amazon \u00e1ltal birtokolt AI eszk\u00f6z\u00f6k a k\u00e9pk\u00e9sz\u00edt\u00e9shez<\/a> is.<\/p><p class=\"theme-wp-block gb-responsive-450831-identifier\">A k\u00f6vetkez\u0151 k\u00e9peken az elad\u00f3knak nagyobb rugalmass\u00e1guk van. Mivel az els\u0151 k\u00e9pnek az eg\u00e9sz term\u00e9ket kell mutatnia, \u00e9rtelmes, hogy a t\u00f6bbi f\u00e9nyk\u00e9pen megv\u00e1ltoztassuk a perspekt\u00edv\u00e1t. Itt bemutathatja a term\u00e9ket \u00e9s kiemelheti a fontos r\u00e9szleteket. A magyar\u00e1z\u00f3 sz\u00f6vegek \u00e9s a term\u00e9k k\u00fcl\u00f6nb\u00f6z\u0151 sz\u00ednv\u00e1ltozatai kifejezetten aj\u00e1nlottak. Vide\u00f3 is lehets\u00e9ges \u2013 \u00e9s ez tov\u00e1bbi id\u0151t n\u00f6vel a term\u00e9koldalon, ami viszont er\u0151s\u00edti a rangsort.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-134971-identifier\" id=\"4-produktbeschreibung\">#4: Term\u00e9kle\u00edr\u00e1s<\/h4><p class=\"theme-wp-block gb-responsive-76444-identifier\">A term\u00e9kle\u00edr\u00e1s nem az egyik legfontosabb t\u00e9nyez\u0151. Azonban \u00e9rdemes optimaliz\u00e1lni a term\u00e9kle\u00edr\u00e1st az Amazon SEO r\u00e9szek\u00e9nt. Mert ez lehet a d\u00f6nt\u0151 t\u00e9nyez\u0151 a konverzi\u00f3s sk\u00e1l\u00e1n, amely egy hat\u00e1rozatlan v\u00e1s\u00e1rl\u00f3t meggy\u0151z\u00f6tt v\u00e1s\u00e1rl\u00f3v\u00e1 alak\u00edt. A Seller Central megfelel\u0151 mez\u0151je ak\u00e1r 2000 karakter teret is k\u00edn\u00e1l. Ezenk\u00edv\u00fcl a Google is indexeli az Amazon term\u00e9koldalakat, \u00edgy a term\u00e9kle\u00edr\u00e1s val\u00f3ban hozz\u00e1j\u00e1rulhat a k\u00fcls\u0151 forgalom n\u00f6vel\u00e9s\u00e9hez.<\/p><p class=\"theme-wp-block gb-responsive-523756-identifier\">Itt is az elad\u00f3knak relev\u00e1ns tov\u00e1bbi kulcsszavakat kell be\u00e9p\u00edteni\u00fck. Azonban a hangs\u00falynak mindenk\u00e9ppen a (\u00e9rt\u00e9kes\u00edt\u00e9si pszichol\u00f3giai) tartalom min\u0151s\u00e9g\u00e9n, az \u00fcgyf\u00e9l sz\u00e1m\u00e1ra ny\u00fajtott inform\u00e1ci\u00f3s \u00e9rt\u00e9ken \u00e9s az optim\u00e1lis olvashat\u00f3s\u00e1gon kell lennie. Ez mag\u00e1ban foglalja p\u00e9ld\u00e1ul a helyes helyes\u00edr\u00e1st \u00e9s nyelvtant, egy\u00e9rtelm\u0171 strukt\u00far\u00e1t vagy \u00e9rtelmes alc\u00edmeket.<br>A hat\u00e1rozatlan v\u00e1s\u00e1rl\u00f3k \u00e9rt\u00e9kes\u00edt\u00e9ss\u00e9 alak\u00edt\u00e1s\u00e1hoz az \u00e9rzelmess\u00e9g kulcsfontoss\u00e1g\u00fa a term\u00e9kle\u00edr\u00e1sban. Az elad\u00f3k p\u00e9ld\u00e1ul k\u00f6vethetik az <a href=\"https:\/\/de.wikipedia.org\/wiki\/AIDA-Modell\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AIDA modellt<\/a>, \u00e9s feltehetik maguknak a k\u00e9rd\u00e9st, hogy mi\u00e9rt kellene az \u00fcgyf\u00e9lnek \u00e9rdekl\u0151dnie ez ir\u00e1nt a konkr\u00e9t term\u00e9k ir\u00e1nt. Hogyan \u00e9bresztheti a term\u00e9kle\u00edr\u00e1s a v\u00e1s\u00e1rl\u00e1s ir\u00e1nti konkr\u00e9t v\u00e1gyat az \u00fcgyf\u00e9lben? Ezt \u00e1ltal\u00e1ban a k\u00f6zvetlen megsz\u00f3l\u00edt\u00e1s \u00e9s az \u00e9rzelmileg el\u0151k\u00e9sz\u00edtett \u00e9rt\u00e9kes\u00edt\u00e9si \u00e9rvek r\u00e9v\u00e9n lehet a legjobban el\u00e9rni.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-311815-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-106342-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Kit\u00e9r\u0151: A+ Tartalom<\/strong><\/span><\/p><p class=\"theme-wp-block gb-responsive-452067-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">A \u00fagynevezett <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ Tartalom<\/a> r\u00e9v\u00e9n az elad\u00f3k a term\u00e9klist\u00e1z\u00e1s le\u00edr\u00e1s\u00e1t 2000-r\u0151l 7000 karakterre b\u0151v\u00edthetik. Tov\u00e1bbi elemek, p\u00e9ld\u00e1ul k\u00e9pek \u00e9s grafik\u00e1k is lehets\u00e9gesek. Ez k\u00fcl\u00f6n\u00f6sen hasznos lehet, amikor egy term\u00e9k sok magyar\u00e1zatot ig\u00e9nyel, k\u00fcl\u00f6nleges diz\u00e1jnnal rendelkezik, vagy specifikus jellemz\u0151ket tartalmaz. M\u00e9g SEO szempontb\u00f3l is sz\u00e1mos el\u0151nye van. B\u00e1r az Amazon nem indexeli az A+ Tartalmat, a megn\u00f6vekedett konverzi\u00f3s ar\u00e1ny m\u00e9gis pozit\u00edvan befoly\u00e1solhatja a rangsort. Azok a kulcsszavak, amelyeknek egy\u00e9bk\u00e9nt nincs hely\u00fck a c\u00edmben, felsorol\u00e1sokban, le\u00edr\u00e1sban vagy h\u00e1tt\u00e9rben, itt szerepelhetnek. Mivel az Amazonnal ellent\u00e9tben a Google regisztr\u00e1lja a kieg\u00e9sz\u00edt\u0151 tartalmat. Ily m\u00f3don az A+ Tartalom kulcssz\u00f3optimaliz\u00e1l\u00e1sa jav\u00edthatja az organikus rangsort a Google-on.<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-39268-identifier\" id=\"performance\">Teljes\u00edtm\u00e9ny<\/h3><p class=\"theme-wp-block gb-responsive-262861-identifier\">A legjobb list\u00e1z\u00e1s semmire sem j\u00f3, ha \u00d6n, mint elad\u00f3, nem ny\u00fajt j\u00f3 teljes\u00edtm\u00e9nyt. Ebben az esetben alig tudja fenntartani a j\u00f3 rangsort hosszabb t\u00e1von. Ez\u00e9rt soha ne t\u00e1maszkodjon kiz\u00e1r\u00f3lag az Amazon SEO-ra. A teljes\u00edtm\u00e9nyt\u00e9nyez\u0151k is jelent\u0151s szerepet j\u00e1tszanak, \u00e9s az \u00fcgyf\u00e9lszolg\u00e1lat\u00e1nak meg kell felelnie az e-kereskedelmi platform magas k\u00f6vetelm\u00e9nyeinek.<\/p><p class=\"theme-wp-block gb-responsive-395587-identifier\"><meta charset=\"utf-8\"><\/meta>Ezeket a teljes\u00edtm\u00e9nyt\u00e9nyez\u0151ket p\u00e9ld\u00e1ul a kattint\u00e1si ar\u00e1ny, a konverzi\u00f3s ar\u00e1ny \u00e9s az elad\u00e1sok alapj\u00e1n m\u00e9rik. Akik t\u00f6bbet adnak el, nagyobb l\u00e1that\u00f3s\u00e1ggal rendelkeznek a term\u00e9keikkel. Ez \u00e9rthet\u0151, mivel a sok elad\u00e1s a felett \u00e1tlagos min\u0151s\u00e9g \u00e9s a el\u00e9gedett v\u00e1s\u00e1rl\u00f3k mutat\u00f3ja. Az Amazon pedig nem szeret m\u00e1st, mint az el\u00e9gedett v\u00e1s\u00e1rl\u00f3kat. Milyen szempontokat kell itt k\u00fcl\u00f6n\u00f6sen figyelembe venni?<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-326397-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-940994-identifier\"><strong>Term\u00e9k\u00e1r<\/strong>: Nemcsak az algoritmus, hanem az \u00fcgyf\u00e9l sz\u00e1m\u00e1ra is versenyk\u00e9pes \u00e1r kulcsfontoss\u00e1g\u00fa. Ez\u00e9rt a <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-repricing-strategies\/\">professzion\u00e1lis \u00e1roptimaliz\u00e1l\u00e1s<\/a> elengedhetetlen.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828641-identifier\"><strong>Term\u00e9kmin\u0151s\u00e9g:<\/strong> Ez nemcsak a term\u00e9k min\u0151s\u00e9g\u00e9t\u0151l f\u00fcgg, hanem a term\u00e9kle\u00edr\u00e1s min\u0151s\u00e9g\u00e9t\u0151l is. Gondoskodjon arr\u00f3l, hogy mindkett\u0151 folyamatosan magas sz\u00ednvonalat tartson fenn.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-800974-identifier\"><strong>El\u00e9rhet\u0151s\u00e9g:<\/strong> Sem az Amazon, sem az \u00fcgyfelek nem szeretik, ha a term\u00e9kek nem el\u00e9rhet\u0151k. &#8220;Jelenleg nem el\u00e9rhet\u0151&#8221; teh\u00e1t nem jelenhet meg a r\u00e9szletes oldalon.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-564702-identifier\"><strong>Sz\u00e1ll\u00edt\u00e1si k\u00f6lts\u00e9gek:<\/strong> Ide\u00e1lis esetben a sz\u00e1ll\u00edt\u00e1snak ingyenesnek kell lennie \u2013 ha ez nem lehets\u00e9ges, akkor legal\u00e1bb a lehet\u0151 legalacsonyabbnak.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-588324-identifier\"><strong>V\u00e1laszad\u00e1si ar\u00e1ny:<\/strong> Az \u00fcgyf\u00e9lmegkeres\u00e9sekre 24 \u00f3r\u00e1n bel\u00fcl v\u00e1laszolni kell. A gyenge \u00fcgyf\u00e9lszolg\u00e1latot az Amazon rangsorveszt\u00e9ssel vagy ak\u00e1r <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/az-amazon-elado-fiok-hogyan-hozhatja-letre-fiokjat-valhat-sikeres-eladova-es-kerulheti-el-a-fiok-felfuggeszteset\/\">fi\u00f3k felf\u00fcggeszt\u00e9s\u00e9vel<\/a> b\u00fcnteti.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-932179-identifier\"><strong>Bestseller rang:<\/strong> Gy\u0151z\u0151dj\u00f6n meg arr\u00f3l, hogy a term\u00e9k\u00e9t a megfelel\u0151 kateg\u00f3ri\u00e1ba sorolja, hogy el\u00e9rje a bestseller rangot. Ez mindenk\u00e9ppen ad egy Push-ot a rangsor\u00e1nak.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-993731-identifier\"><strong>V\u00e9lem\u00e9nyek:<\/strong> A term\u00e9k\u00e9nek sok aktu\u00e1lis v\u00e9lem\u00e9nye kell, hogy legyen, magas \u00e9rt\u00e9kel\u00e9sekkel az \u00fcgyfelekt\u0151l. Azonban vigy\u00e1zzon a hamis v\u00e9lem\u00e9nyekre.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-640980-identifier\"><strong>Elad\u00f3 \u00e9rt\u00e9kel\u00e9s:<\/strong> Ha \u00d6n, mint elad\u00f3, nem ny\u00fajt j\u00f3 teljes\u00edtm\u00e9nyt, az logikusan negat\u00edvan befoly\u00e1solja a list\u00e1z\u00e1sainak rangsor\u00e1t.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-956747-identifier\"><strong>Visszat\u00e9r\u00edt\u00e9si ar\u00e1ny \u00e9s panaszok<\/strong>: Min\u00e9l kevesebb, ann\u00e1l jobb.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-368465-identifier\"><strong>Szab\u00e1lyzat megs\u00e9rt\u00e9sek<\/strong>: Min\u00e9l kevesebb, ann\u00e1l jobb. A legjobb, ha egy\u00e1ltal\u00e1n nem gy\u0171jt \u00f6ssze.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-142080-identifier\"><strong>Am\u00fagy<\/strong>: Az Amazon nem k\u00fcl\u00f6nb\u00f6zteti meg a bev\u00e9telt, hogy hogyan keletkezett. M\u00e9g az Amazon Hirdet\u00e9sek vagy k\u00fcls\u0151 hirdet\u00e9sek r\u00e9v\u00e9n gener\u00e1lt elad\u00e1sok is n\u00f6velik a term\u00e9k l\u00e1that\u00f3s\u00e1g\u00e1t. Ez\u00e9rt a keresked\u0151knek mindenk\u00e9ppen be kell vonniuk a PPC hirdet\u00e9seket a programjukba, \u00e9s p\u00e9ld\u00e1ul futtatniuk kell <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-sponsored-products-how-to-place-your-products-before-the-organic-search-results\/\">Szponzor\u00e1lt Term\u00e9k Hirdet\u00e9seket<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-345908-identifier\" id=\"amazon-ranking-optimieren-das-backend\">Optimaliz\u00e1lja az Amazon rangsort: A h\u00e1tt\u00e9r<\/h2><p class=\"theme-wp-block gb-responsive-576863-identifier\">Ahogyan a Google e-kereskedelmi SEO-j\u00e1ban, az Amazon keres\u00e9s optimaliz\u00e1l\u00e1sa sem csak a frontendben v\u00e9gezhet\u0151. A keresked\u0151k a h\u00e1tt\u00e9rben is t\u00e1rolhatnak kulcsszavakat, \u00e9s \u00edgy kommunik\u00e1lhatj\u00e1k az algoritmusnak, hogy mely keres\u00e9si kifejez\u00e9sek relev\u00e1nsak az adott list\u00e1z\u00e1s sz\u00e1m\u00e1ra.<\/p><p class=\"theme-wp-block gb-responsive-550624-identifier\">Azonban az Amazon h\u00e1tt\u00e9r keres\u00e9si kifejez\u00e9seinek optimaliz\u00e1l\u00e1s\u00e1hoz t\u00f6bb t\u00e9nyez\u0151t is figyelembe kell venni. P\u00e9ld\u00e1ul a maxim\u00e1lisan megengedett 249 karakteres sz\u00e1mot nem szabad t\u00fall\u00e9pni. A hely megtakar\u00edt\u00e1sa \u00e9rdek\u00e9ben a sz\u00f3szoros ism\u00e9tl\u00e9seket ker\u00fclni kell, m\u00edg a k\u00f6t\u0151jelek haszn\u00e1lata j\u00f3 \u00f6tlet. Ez lehet\u0151v\u00e9 teszi a kulcssz\u00f3 k\u00fcl\u00f6nb\u00f6z\u0151 v\u00e1ltozatainak kombin\u00e1l\u00e1s\u00e1t.<\/p><p class=\"theme-wp-block gb-responsive-707124-identifier\">Mindazon\u00e1ltal a k\u00f6t\u0151jeleket \u00e1tgondoltan kell haszn\u00e1lni, p\u00e9ld\u00e1ul amikor sok k\u00fcl\u00f6nb\u00f6z\u0151 kulcssz\u00f3t vagy \u00edr\u00e1st kell lefedni. <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/finding-entering-and-optimizing-amazon-backend-search-terms-here-s-how\/\">Tudjon meg t\u00f6bbet arr\u00f3l, hogyan tal\u00e1lhat, adhat meg \u00e9s optimaliz\u00e1lhat Amazon h\u00e1tt\u00e9r keres\u00e9si kifejez\u00e9seket<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-922502-identifier\">\u00cdme n\u00e9h\u00e1ny tipp a h\u00e1tt\u00e9r keres\u00e9si kifejez\u00e9sek kiv\u00e1laszt\u00e1s\u00e1hoz:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-387856-identifier\"><li class=\"theme-wp-block gb-responsive-611688-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A keres\u00e9si kifejez\u00e9seket sz\u00f3k\u00f6z\u00f6kkel v\u00e1lassza el.<\/li><li class=\"theme-wp-block gb-responsive-385245-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ne \u0432\u043a\u043b\u044e\u0447\u0430\u0439\u0442\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a ASIN, \u0432\u0430\u0448\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0432 \u043f\u043e\u043b\u0435 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432.<\/li><li class=\"theme-wp-block gb-responsive-578569-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ker\u00fclje az olyan megfogalmaz\u00e1sokat, mint &#8220;\u00faj&#8221; vagy &#8220;most akci\u00f3s&#8221;.<\/li><li class=\"theme-wp-block gb-responsive-753781-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ne haszn\u00e1ljon szubjekt\u00edv megfogalmaz\u00e1sokat, mint &#8220;legjobb&#8221; vagy &#8220;csod\u00e1latos&#8221;.<\/li><li class=\"theme-wp-block gb-responsive-228571-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ne ism\u00e9telje meg a kulcsszavakat, mivel ez nem n\u00f6veli a term\u00e9k l\u00e1that\u00f3s\u00e1g\u00e1t.<\/li><li class=\"theme-wp-block gb-responsive-266504-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Maradjon a megadott hat\u00e1r\u00e9rt\u00e9k alatt (N\u00e9metorsz\u00e1gban 250 b\u00e1jt). Ha ezt t\u00fall\u00e9pi, a mez\u0151ben tett bejegyz\u00e9se m\u00e1r nem lesz indexelve.<\/li><li class=\"theme-wp-block gb-responsive-856619-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tartalmazzon szinonim\u00e1kat.<\/li><li class=\"theme-wp-block gb-responsive-271368-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Adjon meg \u00edr\u00e1sm\u00f3dbeli v\u00e1ltozatokat; a helytelen \u00edr\u00e1sm\u00f3dok jelz\u00e9se nem sz\u00fcks\u00e9ges.<\/li><li class=\"theme-wp-block gb-responsive-791584-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Adjon meg r\u00f6vid\u00edt\u00e9seket \u00e9s alternat\u00edv neveket.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-737137-identifier\">A nagy- \u00e9s kisbet\u0171k itt nem relev\u00e1nsak.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-844251-identifier\">Amazon SEO: A legfontosabb rangsorol\u00e1si t\u00e9nyez\u0151k \u00e1ttekint\u00e9se<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-728000-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-835608-identifier\">Optimaliz\u00e1lt term\u00e9kc\u00edm<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-226900-identifier\">Optimaliz\u00e1lt attrib\u00fatumok\/felsorol\u00e1sok<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-505090-identifier\">Kulcsszavak a term\u00e9kle\u00edr\u00e1sban<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163104-identifier\">Term\u00e9k\u00e1r<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-942110-identifier\">H\u00e1tt\u00e9r kulcsszavak\/keres\u00e9si kifejez\u00e9sek az Amazon Seller Centralban<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-760772-identifier\">Elad\u00e1si rangok \u00e9s bestseller term\u00e9kek<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426775-identifier\">Elad\u00f3 teljes\u00edtm\u00e9ny<div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-774854-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-531238-identifier\">V\u00e1laszad\u00e1si ar\u00e1ny<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-316517-identifier\">Elad\u00f3 \u00e9rt\u00e9kel\u00e9sek<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-291597-identifier\">Szab\u00e1lyzat megs\u00e9rt\u00e9sek<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-23068-identifier\">Visszat\u00e9r\u00edt\u00e9si ar\u00e1ny<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-806644-identifier\">\u00dcgyf\u00e9lel\u00e9gedetts\u00e9g<\/li><\/ul><\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-662942-identifier\">K\u00f6zvetett t\u00e9nyez\u0151k<div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-874372-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-448799-identifier\">\u00c1tkattint\u00e1si ar\u00e1ny \u00e9s tart\u00f3zkod\u00e1si id\u0151\/id\u0151 az oldalon<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-15593-identifier\">Konverzi\u00f3k \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9sek<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-495877-identifier\">Term\u00e9k k\u00e9pek<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-498521-identifier\">Term\u00e9k le\u00edr\u00e1sa<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-728292-identifier\">A+ Tartalom<\/li><\/ul><\/div><\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-26751-identifier\" id=\"tab-con-4\">K\u00f6vetkeztet\u00e9s: Egy j\u00f3 lista er\u0151fesz\u00edt\u00e9st ig\u00e9nyel<\/h2><figure class=\"theme-wp-block wp-block-image size-large is-resized gb-responsive-847406-identifier\"><img decoding=\"async\" width=\"844\" height=\"359\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo.jpeg\" alt=\"Er\u0151fesz\u00edt\u00e9st ig\u00e9nyel: J\u00f3 Amazon SEO\" class=\"wp-image-1795\" style=\"width:844px;height:359px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo-407x173.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo-768x327.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-897243-identifier\">Egy vonz\u00f3 \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9st \u00f6szt\u00f6nz\u0151 lista, amely a lehet\u0151 legmagasabb helyez\u00e9st \u00e9ri el az Amazonon, nem j\u00f6n l\u00e9tre egyik napr\u00f3l a m\u00e1sikra. A kulcsszavakat kutatni kell, sz\u00f6vegeket kell \u00edrni, nagy felbont\u00e1s\u00fa k\u00e9peket kell k\u00e9sz\u00edteni, \u00e9s mindent be kell vinni a Seller Centralba. M\u00e9g ezut\u00e1n sem adja el mag\u00e1t a term\u00e9k. A siker nyomon k\u00f6vet\u00e9se \u00e9s a folyamatos kiigaz\u00edt\u00e1sok a jelenlegi piaci helyzethez t\u00f6ltik ki a teend\u0151k list\u00e1j\u00e1t. M\u00edg sok keresked\u0151 <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/ezekkel-a-6-amazon-elemzoeszkozzel-idot-penzt-es-idegeket-takaritasz-meg\/\">egy megfelel\u0151 Amazon SEO eszk\u00f6zt<\/a> haszn\u00e1l erre a c\u00e9lra, a munkaterhel\u00e9st nem szabad al\u00e1becs\u00fclni.<\/p><p class=\"theme-wp-block gb-responsive-403723-identifier\">A keresked\u0151knek azonban alig van alternat\u00edv\u00e1juk. Akik nem akarj\u00e1k feladni a sok v\u00e1s\u00e1rl\u00f3t, k\u00e9nytelenek eladni \u00e1rucikkeiket az Amazonon is. A mag\u00e1nc\u00edmk\u00e9s elad\u00f3k \u00e9s a m\u00e1rkatulajdonosok csak akkor rendelkeznek es\u00e9llyel a magas rangsorol\u00e1sra, ha optimaliz\u00e1lj\u00e1k list\u00e1ikat. Ez mag\u00e1ban foglalja p\u00e9ld\u00e1ul a c\u00edmeket, a bullet pointokat \u00e9s a teljes\u00edtm\u00e9nyt. Akiknek nincs idej\u00fck foglalkozni az Amazon SEO-val, szakosodott Amazon SEO \u00fcgyn\u00f6ks\u00e9get kell felvenni\u00fck.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-289700-identifier\"><strong>Gyakran Ism\u00e9telt K\u00e9rd\u00e9sek<\/strong><\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1613392812215\"><strong class=\"schema-faq-question\">Mi az Amazon SEO? <strong>Mit jelent az &#8220;SEO&#8221;?<\/strong><\/strong> <p class=\"schema-faq-answer\">Az &#8220;Amazon SEO&#8221; a sz\u00f6vegek, k\u00e9pek stb. c\u00e9lzott optimaliz\u00e1l\u00e1s\u00e1t jelenti az Amazon keres\u00e9shez. Jellemz\u0151en ez term\u00e9kadatlapokat foglal mag\u00e1ban, amelyek \u00fagy vannak strukt\u00far\u00e1lva, hogy a lehet\u0151 legmagasabb helyez\u00e9st \u00e9rj\u00e9k el egy adott keres\u00e9si kifejez\u00e9sre a keres\u00e9si eredm\u00e9nyek k\u00f6z\u00f6tt. A r\u00f6vid\u00edt\u00e9s kiterjeszthet\u0151 a Keres\u0151optimaliz\u00e1l\u00e1sra.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613393118742\"><strong class=\"schema-faq-question\">\u00c9rdemes az Amazon SEO vagy a rangsorol\u00e1s optimaliz\u00e1l\u00e1sa?<\/strong> <p class=\"schema-faq-answer\">K\u00fcl\u00f6n\u00f6sen a mag\u00e1nc\u00edmk\u00e9k eset\u00e9ben a term\u00e9koldal optimaliz\u00e1l\u00e1sa elengedhetetlen. Jellemz\u0151en az Amazon keres\u00e9sben a verseny egy term\u00e9k eset\u00e9ben nagyon magas. SEO n\u00e9lk\u00fcl ez\u00e9rt alig lehets\u00e9ges, hogy a v\u00e1s\u00e1rl\u00f3k megtal\u00e1lj\u00e1k ezt a term\u00e9ket a sok m\u00e1s felsorolt t\u00e9tel k\u00f6z\u00f6tt, mivel alig van v\u00e1s\u00e1rl\u00f3, aki a 2. oldaln\u00e1l tov\u00e1bb n\u00e9zel\u0151dne.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613393325638\"><strong class=\"schema-faq-question\">Milyen t\u00e9nyez\u0151k fontosak az Amazon SEO szempontj\u00e1b\u00f3l?<\/strong> <p class=\"schema-faq-answer\">Az Amazon SEO hasonl\u00f3an m\u0171k\u00f6dik, mint a Google SEO. A v\u00e1s\u00e1rl\u00f3 keres\u00e9si kifejez\u00e9sei \u00f6sszevet\u00e9sre ker\u00fclnek a term\u00e9koldalon tal\u00e1lhat\u00f3 tartalommal. Ha a megfelel\u0151 kulcsszavak ott megjelennek, az jelzi az oldal relevanci\u00e1j\u00e1t e keres\u00e9si lek\u00e9rdez\u00e9s szempontj\u00e1b\u00f3l. Ez\u00e9rt a kulcsszavaknak els\u0151sorban a c\u00edmben, a bullet pointokban, a h\u00e1tt\u00e9rben \u00e9s a term\u00e9k le\u00edr\u00e1s\u00e1ban kell megjelenni\u00fck. Egy\u00e9b fontos t\u00e9nyez\u0151k k\u00f6z\u00e9 tartozik az \u00e1r \u00e9s az elad\u00f3k teljes\u00edtm\u00e9nye.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261287650\"><strong class=\"schema-faq-question\"><strong>Sz\u00fcks\u00e9ge van egy Amazon SEO \u00fcgyn\u00f6ks\u00e9gre?<\/strong><\/strong> <p class=\"schema-faq-answer\">Nem, az SEO-t j\u00f3l lehet kezelni szakosodott \u00fcgyn\u00f6ks\u00e9g n\u00e9lk\u00fcl is. Azonban azok, akiknek nincs tapasztalatuk, \u00e9s m\u00e9g meg kell tanulniuk az alapokat, vagy nem tudj\u00e1k, milyen a j\u00f3 tartalom, hasznot h\u00fazhatnak a tan\u00e1csad\u00e1sb\u00f3l.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261311214\"><strong class=\"schema-faq-question\"><strong>Milyen Amazon eszk\u00f6z\u00f6kre van sz\u00fcks\u00e9gem?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ez a k\u00e9rd\u00e9s \u00e1ltal\u00e1noss\u00e1gban alig v\u00e1laszolhat\u00f3 meg. Azonban n\u00e9h\u00e1ny program elengedhetetlen: az Amazon kulcssz\u00f3 eszk\u00f6z mellett \u00e9s egy <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/ezekkel-a-6-amazon-elemzoeszkozzel-idot-penzt-es-idegeket-takaritasz-meg\/\">Amazon elemz\u0151 eszk\u00f6z<\/a>, a piact\u00e9ri elad\u00f3knak is mindenk\u00e9ppen meg kell ismerkedni\u00fck a t\u00e9m\u00e1kkal <a href=\"https:\/\/www.sellerlogic.com\/hu\/amazon-dynamic-repricing-tool\/\">Repricer<\/a>, profit dashboard \u00e9s FBA visszat\u00e9r\u00edt\u00e9s.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261325947\"><strong class=\"schema-faq-question\"><strong>Fontos a hirdet\u00e9s az Amazon SEO szempontj\u00e1b\u00f3l?<\/strong><\/strong> <p class=\"schema-faq-answer\">Az Amazon Hirdet\u00e9snek nincs k\u00f6zvetlen hat\u00e1sa az SEO-ra. Azonban a marketing int\u00e9zked\u00e9sek m\u00e9gis hasznosak, mivel jav\u00edtj\u00e1k a teljes\u00edtm\u00e9nyt (p\u00e9ld\u00e1ul az \u00e1tkattint\u00e1si ar\u00e1nyt) \u00e9s \u00edgy n\u00f6velik egy aj\u00e1nlat l\u00e1that\u00f3s\u00e1g\u00e1t is.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722344472305\"><strong class=\"schema-faq-question\"><strong>\u00c9rdemes az Amazon SEO?<\/strong><\/strong> <p class=\"schema-faq-answer\">Igen, hat\u00e1rozottan. A lista optimaliz\u00e1l\u00e1sa n\u00e9lk\u00fcl szinte lehetetlen j\u00f3 poz\u00edci\u00f3t el\u00e9rni az Amazon keres\u00e9s\u00e9ben. Ez\u00e9rt k\u00fcl\u00f6n\u00f6sen fontos a kezd\u0151k sz\u00e1m\u00e1ra, hogy jav\u00edts\u00e1k SEO-jukat \u00e9s optimaliz\u00e1lt list\u00e1kat biztos\u00edtsanak. Ezeket a list\u00e1kat ezut\u00e1n a tov\u00e1bbi SEO keret\u00e9ben rang\/kulcssz\u00f3 figyel\u00e9s sor\u00e1n kell nyomon k\u00f6vetni.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-976874-identifier has-small-font-size\">K\u00e9pj\u00f3v\u00e1hagy\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9 akarawit \u2013 stock.adobe.com \/ \u00a9 mh.desing \u2013 stock.adobe.com \/ \u00a9 Rymden \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Lehet, hogy tudod: Kiv\u00e1l\u00f3 term\u00e9ket k\u00edn\u00e1lsz az Amazonon, de amikor az Amazon keres\u0151t haszn\u00e1lod, a list\u00e1d nem jelenik meg a legjobb keres\u00e9si eredm\u00e9nyek k\u00f6z\u00f6tt. A legrosszabb esetben m\u00e9g az 1. oldalon sem tal\u00e1lod magad. Ez jelent\u0151sen cs\u00f6kkenti annak es\u00e9ly\u00e9t, hogy ezt a term\u00e9ket megv\u00e1s\u00e1rolj\u00e1k. Mert melyik felhaszn\u00e1l\u00f3 n\u00e9zi meg a 2. oldalt \u00e9s azon t\u00fal?<\/p>\n","protected":false},"author":3,"featured_media":53510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1224],"tags":[],"class_list":["post-225102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-az-amazonon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00f6bb elad\u00e1s az Amazon SEO-val: \u00cdme, hogyan<\/title>\n<meta name=\"description\" content=\"N\u00f6velje rangsor\u00e1t az Amazon SEO-val: \u00cdme, hogyan optimaliz\u00e1lhatja list\u00e1it \u00e9s gener\u00e1lhat t\u00f6bb elad\u00e1st.\" \/>\n<meta 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