{"id":225120,"date":"2020-03-20T12:37:00","date_gmt":"2020-03-20T12:37:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/repricer-az-amazonon-a-tanulmany-szerint-ezek-a-leg-sikeresebb-modszerek-a-buy-box-profitert\/"},"modified":"2020-03-20T12:37:00","modified_gmt":"2020-03-20T12:37:00","slug":"repricer-az-amazonon-a-tanulmany-szerint-ezek-a-leg-sikeresebb-modszerek-a-buy-box-profitert","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/repricer-az-amazonon-a-tanulmany-szerint-ezek-a-leg-sikeresebb-modszerek-a-buy-box-profitert\/","title":{"rendered":"Repricer az Amazonon: A tanulm\u00e1ny szerint ezek a leg sikeresebb m\u00f3dszerek a Buy Box profit\u00e9rt"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-119906-identifier\">A Northeastern University Boston \u201eAz algoritmikus \u00e1rk\u00e9pz\u00e9s empirikus elemz\u00e9se az Amazon piact\u00e9ren\u201d c\u00edm\u0171 tanulm\u00e1nya meg\u00e1llap\u00edtotta, hogyan haszn\u00e1lj\u00e1k az online keresked\u0151k Repricer-t, milyen \u00e1rstrat\u00e9gi\u00e1ik vannak, \u00e9s mennyire elterjedt az Repricer az Amazonon. A kutat\u00f3csoport az Amazont v\u00e1lasztotta, mert az online \u00f3ri\u00e1s a vil\u00e1g legnagyobb piacterek\u00e9nt v\u00e1lt az amerikai, eur\u00f3pai \u00e9s \u00e1zsiai online keresked\u0151k forgalmaz\u00e1si hely\u00e9v\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-969619-identifier\">N\u00e9gy h\u00f3napos id\u0151szak alatt a kutat\u00f3csoport nyilv\u00e1nos adatokat gy\u0171jt\u00f6tt \u00f6ssze k\u00f6zel 1.700 bestseller term\u00e9kr\u0151l az Amazonon. Ezzel 500 online keresked\u0151t tudtak azonos\u00edtani, akik nagyon val\u00f3sz\u00edn\u0171, hogy Repricer-t haszn\u00e1lnak. Ezt k\u00f6vet\u0151en a tanulm\u00e1nyhoz m\u00f3dszereket dolgoztak ki az \u00e1rk\u00e9pz\u00e9si algoritmusok, valamint az Repricer viselked\u00e9s\u00e9nek azonos\u00edt\u00e1s\u00e1ra \u00e9s elemz\u00e9s\u00e9re a piact\u00e9ren. A kutat\u00f3csoport felt\u00e9rk\u00e9pezte az online keresked\u0151k jellemz\u0151it, \u00e9s jellemezte a repricing strat\u00e9gi\u00e1k hat\u00e1sait a piact\u00e9r dinamik\u00e1j\u00e1ra.<\/p><p class=\"theme-wp-block gb-responsive-72367-identifier\"><em>Aki ezen a ponton egy kis felfriss\u00edt\u0151 kurzusra van sz\u00fcks\u00e9ge, itt mindent megtal\u00e1l a k\u00f6vetkez\u0151 t\u00e9m\u00e1r\u00f3l: \u201e<a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-14-legnagyobb-hiba-a-arazas-ujraertekeleseben\/\">Mi is az a repricing, \u00e9s mely 14 legnagyobb hib\u00e1t kell elker\u00fclni\u00fck a keresked\u0151knek?<\/a>\u201d <\/em><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-661974-identifier\" id=\"tab-con-6\">A teoretikus v\u00e1s\u00e1rl\u00f3 Prime-fi\u00f3k n\u00e9lk\u00fcl v\u00e1s\u00e1rol.<\/h2><p class=\"theme-wp-block gb-responsive-684279-identifier\">B\u00e1r az amerikai \u00f3ri\u00e1s, az Amazon vil\u00e1gszerte t\u00f6bb mint <a href=\"https:\/\/t3n.de\/news\/amazon-hat-weltweit-150-millionen-1247966\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">150 milli\u00f3 Prime-felhaszn\u00e1l\u00f3t<\/a> sz\u00e1ml\u00e1l, a Northeastern University Boston kutat\u00f3i az adatok gy\u0171jt\u00e9se sor\u00e1n egy nem Prime felhaszn\u00e1l\u00f3i fi\u00f3kot v\u00e1lasztottak. <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/a-14-legfontosabb-kriterium-az-buy-box-megnyeresehez-az-amazonon-es-hogyan-tartsuk-ellenorzes-alatt-a-mutatoinkat\/\" target=\"_blank\" rel=\"noreferrer noopener\">A FBA-sz\u00e1ll\u00edt\u00e1s nagy hat\u00e1ssal van az Buy Box r\u00e9szesed\u00e9sek oda\u00edt\u00e9l\u00e9s\u00e9re<\/a>. A tud\u00f3sok szempontj\u00e1b\u00f3l a Prime-sz\u00e1ll\u00edt\u00e1st nem k\u00edn\u00e1l\u00f3 online keresked\u0151k aj\u00e1nlatai val\u00f3sz\u00edn\u0171leg el lettek volna rejtve az Amazon algoritmus \u00e1ltal. Ez jelent\u0151sen megv\u00e1ltoztatn\u00e1 a tanulm\u00e1ny eredm\u00e9nyeit.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-698953-identifier\" id=\"tab-con-1\">Mi t\u0171nik fel azonnal a kutat\u00f3csoportnak?<\/h3><p class=\"theme-wp-block gb-responsive-719966-identifier\">A tanulm\u00e1ny sor\u00e1n a tud\u00f3sok megfigyelt\u00e9k, hogy azok az online keresked\u0151k, akik Repricer-t haszn\u00e1lnak, sikeresebbeknek t\u0171nnek, mint azok az elad\u00f3k, akik nem alkalmaznak ilyet. Az els\u0151 elad\u00f3i csoport b\u00e1r kevesebb term\u00e9ket k\u00edn\u00e1l, viszont jelent\u0151sen t\u00f6bb v\u00e1s\u00e1rl\u00f3i visszajelz\u00e9st kap. Ez arra utal, hogy \u00edgy sokkal magasabb \u00e9rt\u00e9kes\u00edt\u00e9si volumen \u00e9rhet\u0151 el.<\/p><p class=\"theme-wp-block gb-responsive-5873-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ezen k\u00edv\u00fcl a Repricer-t haszn\u00e1l\u00f3 online keresked\u0151k gyakrabban nyerik el a Buy Box-t, b\u00e1r nem \u0151k k\u00edn\u00e1lj\u00e1k a legolcs\u00f3bb \u00e1rat. A kutat\u00f3k azonban azt is \u00e9szrevett\u00e9k, hogy a legolcs\u00f3bb \u00e1rral val\u00f3 pr\u00f3b\u00e1lkoz\u00e1s a <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/infografika-ezek-a-13-lepes-az-amazon-buy-box-nyeresegehez\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Box<\/a> megszerz\u00e9s\u00e9re jelent\u0151s \u00e1r-ingadoz\u00e1sokhoz vezet a megfelel\u0151 aj\u00e1nlatokn\u00e1l. Ez viszont zavarba hozza a v\u00e1s\u00e1rl\u00f3kat, \u00e9s v\u00e1s\u00e1rl\u00f3i el\u00e9gedetlens\u00e9ghez vezet.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-988948-identifier\" id=\"tab-con-2\">A tanulm\u00e1ny eredm\u00e9nyeinek \u00f6sszefoglal\u00e1sa<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-532157-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-345481-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A megfigyel\u00e9sek sor\u00e1n <strong>csak 13% az aj\u00e1nlatoknak statikus \u00e1ra van a Buy Box-ben.<\/strong><strong> 50% a term\u00e9keknek azonban t\u00f6bb mint 14 v\u00e1ltoz\u00e1st mutat naponta<\/strong><strong>.<\/strong> <\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-729172-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5.jpg\" alt=\"Id\u00e9zet a Northeastern Boston University tanulm\u00e1nyb\u00f3l a Repricer-n val\u00f3 alkalmaz\u00e1s\u00e1r\u00f3l az Amazonon\" class=\"wp-image-1884\" style=\"width:443px;height:432px\" title=\"SELLERLOGIC-tanulm\u00e1ny-Quotes-Repricer-Amazon-5\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-768106-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-497135-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Aki megnyeri a Buy Box-t, az a bestseller term\u00e9kek 31%-\u00e1n\u00e1l \u00e1lland\u00f3. Az Amazon t\u00f6bbi aj\u00e1nlat\u00e1n\u00e1l a Buy Box-nyertesek \u00e9s \u00e1raik nagyon dinamikusak. N\u00e9h\u00e1ny term\u00e9k naponta t\u00f6bb sz\u00e1z \u00e1rkorrekci\u00f3n megy kereszt\u00fcl.<\/li><li class=\"theme-wp-block gb-responsive-614802-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Csak 60% a legjobb elad\u00f3k nyerik el a Buy Box-t.<\/strong> \u00d6sszefoglalva a tanulm\u00e1ny eredm\u00e9nyei azt mutatj\u00e1k, hogy NEM CSAK az \u00e1r d\u00f6nt\u0151 a Buy Box oda\u00edt\u00e9l\u00e9s\u00e9n\u00e9l.<\/li><li class=\"theme-wp-block gb-responsive-209413-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A jelent\u0151s eredm\u00e9nyek \u00e9rdek\u00e9ben a kutat\u00f3csoport figyelembe vette az \u00e1rat, az elad\u00f3 visszajelz\u00e9seit \u00e9s a visszajelz\u00e9sek sz\u00e1m\u00e1t \u2013 ezek is hat\u00e1ssal vannak a Buy Box r\u00e9szesed\u00e9s oda\u00edt\u00e9l\u00e9s\u00e9re. Az Amazon szerint \u00e9s sz\u00e1mos online keresked\u0151 megfigyel\u00e9sei alapj\u00e1n azonban tov\u00e1bbi t\u00e9nyez\u0151k, mint az \u00e9rt\u00e9kes\u00edt\u00e9si volumen, a reakci\u00f3id\u0151, a pontos sz\u00e1ll\u00edt\u00e1s stb. d\u00f6nt\u0151ek a Buy Box oda\u00edt\u00e9l\u00e9s\u00e9n\u00e9l. Ezeket a t\u00e9nyez\u0151ket azonban a tanulm\u00e1ny keretein bel\u00fcl nem tudt\u00e1k m\u00e9rni, ez\u00e9rt nem k\u00e9pezik a tanulm\u00e1ny eredm\u00e9nyeinek r\u00e9sz\u00e9t.<\/li><li class=\"theme-wp-block gb-responsive-311292-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A megfigyel\u00e9si id\u0151szak alatt a kutat\u00f3k tesztelt\u00e9k azt az elm\u00e9letet, hogy a legalacsonyabb \u00e1r 100%-ban megnyeri a Buy Box-t. Ez csup\u00e1n az esetek 50-60%-\u00e1ban t\u00f6rt\u00e9nik meg.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-662244-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik.jpg\" alt=\"Id\u00e9zet a Northeastern Boston University tanulm\u00e1nyb\u00f3l a Repricer-n val\u00f3 alkalmaz\u00e1s\u00e1r\u00f3l az Amazonon\" class=\"wp-image-2413\" style=\"width:443px\" title=\"SELLERLOGIC-tanulm\u00e1ny-Quotes-Repricer-Amazon-4\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-411659-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-939883-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A t\u00e9nyez\u0151k s\u00falyoz\u00e1s\u00e1n\u00e1l, amelyek a megfigyel\u00e9si id\u0151szak alatt <strong>a Buy Box megnyer\u00e9s\u00e9\u00e9rt voltak felel\u0151sek, a \u201cLegalacsonyabb \u00c1r K\u00fcl\u00f6nbs\u00e9ge\u201d \u00e9s a \u201cLegalacsonyabb \u00c1r Ar\u00e1ny\u201d<\/strong> kapt\u00e1k a legmagasabb \u00e9rt\u00e9keket \u2013 0,36 \u00e9s 0,33. A <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/az-amazon-altal-teljesitett-kinek-alkalmas-az-amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">FBA haszn\u00e1lata<\/a> mind\u00f6ssze 0,02-es \u00e9rt\u00e9kkel szerepelt. Ez a s\u00falyoz\u00e1s kiz\u00e1r\u00f3lag annak k\u00f6sz\u00f6nhet\u0151, hogy a kiv\u00e1lasztott Nem-Prime Felhaszn\u00e1l\u00f3i Fi\u00f3k eset\u00e9ben az FBA aj\u00e1nlat nem j\u00e1tszik nagy szerepet.<\/li><li class=\"theme-wp-block gb-responsive-846399-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>A leggyakrabban haszn\u00e1lt \u00e1rstrat\u00e9gi\u00e1k: a legalacsonyabb vagy a m\u00e1sodik legalacsonyabb \u00e1r az Amazonhoz k\u00e9pest.<\/strong><\/li><li class=\"theme-wp-block gb-responsive-901513-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>A leggyakrabban alkalmazott \u00e1rstrat\u00e9gia az, hogy a legalacsonyabb \u00e1r alatt helyezkedjen el.<\/strong> Az adatok gy\u0171jt\u00e9se sor\u00e1n az Amazont is online keresked\u0151k\u00e9nt elemezt\u00e9k. Az eredm\u00e9nyek vil\u00e1gosan mutatj\u00e1k, <a href=\"https:\/\/www.amazon-watchblog.de\/\/marktplatz\/2039-amazon-produkte-teurer.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hogy az Amazon nem felt\u00e9tlen\u00fcl a t\u00f6 t\u00f6bbi elad\u00f3 \u00e1r\u00e1n\u00e1l alacsonyabb.<\/a><\/li><li class=\"theme-wp-block gb-responsive-478815-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Amazon szerepe elad\u00f3k\u00e9nt:<\/strong> Az Amazon tov\u00e1bbra is domin\u00e1l a saj\u00e1t platformj\u00e1n, \u00e9s a megfigyel\u00e9si id\u0151szak alatt k\u00f6r\u00fclbel\u00fcl 75%-\u00e1t k\u00edn\u00e1lja az \u00f6sszes legjobban eladott term\u00e9knek. Ha az Amazon \u201cNem-Repricer-keresked\u0151kkel\u201d versenyez, az online \u00f3ri\u00e1s az esetek 96%-\u00e1ban a legjobb helyez\u00e9seket foglalja el. Ha a Buy Box bizonyos term\u00e9kekn\u00e9l \u201cRepricer-elad\u00f3kt\u00f3l\u201d sz\u00e1rmazik, az Amazon az esetek 88%-\u00e1ban a legjobb 5 k\u00f6z\u00f6tt szerepel. <\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-303599-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie.jpg\" alt=\"Repricer az Amazonon: A tanulm\u00e1ny szerint ezek a leg sikeresebb m\u00f3dszerek a Buy Box megnyer\u00e9s\u00e9re\" class=\"wp-image-2787\" style=\"width:443px\" title=\"SELLERLOGIC-tanulm\u00e1ny-Quotes-Repricer-Amazon-7\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-584253-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-4957-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Norm\u00e1l esetben az \u00e1rk\u00fcl\u00f6nbs\u00e9g az Amazon \u00e9s a k\u00f6vetkez\u0151 legalacsonyabb \u00e1r k\u00f6z\u00f6tt k\u00f6r\u00fclbel\u00fcl 15-30% k\u00f6z\u00f6tt mozog. Ez a kutat\u00f3k szerint a keresked\u0151k \u00e1ltal az Amazonnak fizetend\u0151 d\u00edjaknak k\u00f6sz\u00f6nhet\u0151.<\/li><li class=\"theme-wp-block gb-responsive-913709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A tanulm\u00e1ny sor\u00e1n ism\u00e9t vil\u00e1goss\u00e1 v\u00e1lt, hogy azok az online keresked\u0151k, akik Repricer-t haszn\u00e1lnak, viszonylag kis sz\u00e1m\u00fa term\u00e9kre \u00f6sszpontos\u00edtanak, amelyeket nagy mennyis\u00e9gben, alacsony keresked\u0151i \u00e1rakon v\u00e1s\u00e1rolhatnak meg.<\/li><li class=\"theme-wp-block gb-responsive-792759-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Az online keresked\u0151k, akik Repricer-t alkalmaznak, l\u00e9nyegesen t\u00f6bb visszajelz\u00e9st kapnak<\/strong> mint a \u201cNem-Repricer-keresked\u0151k\u201d. Ennek k\u00e9t oka lehet: El\u0151sz\u00f6r is, ezek az elad\u00f3k sokkal magasabb forgalmat bonyol\u00edtanak le, mint a \u201cNem-Repricer-keresked\u0151k\u201d. M\u00e1sodszor, a sikeres elad\u00f3k akt\u00edvan l\u00e9pnek fel, amikor <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/5-tipp-a-negativ-velemenyek-kezelesere-hogyan-javithatod-az-ugyfelkommunikaciodat\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00e1s\u00e1rl\u00f3i visszajelz\u00e9seket k\u00e9rnek be<\/a>.<\/li><li class=\"theme-wp-block gb-responsive-159830-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V\u00e9g\u00fcl: <strong>Az Repricer-elad\u00f3k sikeresebbek a Buy Box megnyer\u00e9s\u00e9ben?<\/strong> A vizsg\u00e1lat azt mutatta, hogy ez val\u00f3ban \u00edgy van: az Repricer-val rendelkez\u0151 elad\u00f3k sokkal nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel nyerik el a Buy Box-t. A tanulm\u00e1ny azt is kimutatta, hogy az Repricer-elad\u00f3k ink\u00e1bb <strong>magasabb vagy azonos \u00e1ron versenyeznek a Buy Box-\u00e9rt, mint azok a keresked\u0151k, akik csak a legalacsonyabb \u00e1rra t\u00e1maszkodnak.<\/strong> De b\u00e1r az Repricer-elad\u00f3k nem a legalacsonyabb \u00e1rakat k\u00edn\u00e1lj\u00e1k, a kor\u00e1bbi \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6rt\u00e9net\u00fck, a v\u00e1s\u00e1rl\u00f3i visszajelz\u00e9sek \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9si volumen\u00fck r\u00e9v\u00e9n siker\u00fcl elnyerni\u00fck a Buy Box-t \u00e9s t\u00f6bb bev\u00e9telt gener\u00e1lniuk.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-347111-identifier\" id=\"tab-con-3\">Fazit<\/h2><p class=\"theme-wp-block gb-responsive-491579-identifier\">Ahogy m\u00e1r besz\u00e1moltunk r\u00f3la, a legalacsonyabb \u00e1r az Amazonon nem garancia a Buy Box megnyer\u00e9s\u00e9re \u2013 <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/inditsa-el-a-megfelelo-arazasi-strategiaval-talalja-meg-azt-a-strategiat-amely-valoban-illik-az-uzletehez-a-sellerlogic-repricer-beleertve-a-gyakorlati-peldakat\/\" target=\"_blank\" rel=\"noreferrer noopener\">ink\u00e1bb a strat\u00e9gi\u00e1n m\u00falik<\/a>. A Northeastern University Boston tanulm\u00e1nya meger\u0151s\u00edti, hogy csak azok az elad\u00f3k, akik foglalkoznak az Amazon legfontosabb mutat\u00f3ival, alaposan ismerik a piacot, \u00e9s megfelel\u0151en pozicion\u00e1lj\u00e1k term\u00e9keiket, lehetnek sikeresek az Amazonon. Az Repricer-k alkalmaz\u00e1sa a sikeres elad\u00f3k strat\u00e9gi\u00e1i k\u00f6z\u00e9 tartozik. F\u0151leg akkor, ha nem csup\u00e1n az a c\u00e9l, hogy elnyerj\u00e9k a Buy Box-t, hanem a lehet\u0151 legjobb \u00e1ron \u00e9rt\u00e9kes\u00edtsenek. Ha a keresked\u0151 k\u00f6zvetlen\u00fcl versenyez az Amazonnal, az Repricer-k alkalmaz\u00e1sa elengedhetetlen.<\/p><p class=\"theme-wp-block gb-responsive-34096-identifier\">Az Repricer kiv\u00e1laszt\u00e1sakor az Amazon-keresked\u0151nek nemcsak az egyes szolg\u00e1ltat\u00f3k el\u0151nyeit \u00e9s h\u00e1tr\u00e1nyait kell figyelembe vennie, hanem a megfelel\u0151 technol\u00f3gi\u00e1val is foglalkoznia kell. K\u00fcl\u00f6nbs\u00e9get tesz\u00fcnk a szab\u00e1lyalap\u00fa \u00e9s a dinamikus Repricer-k k\u00f6z\u00f6tt. Ha meg szeretn\u00e9 tartani a teljes ellen\u0151rz\u00e9st az \u00e1rkorrekci\u00f3s strat\u00e9gi\u00e1j\u00e1n, akkor egy szab\u00e1lyalap\u00fa Repricer a megfelel\u0151 term\u00e9k \u2013 azonban sok id\u0151t ig\u00e9nyel. Egy dinamikus Repricer adatokat gy\u0171jt, ki\u00e9rt\u00e9keli azokat, \u00e9s folyamatosan igaz\u00edtja az \u00e1rkorrekci\u00f3s strat\u00e9gi\u00e1t.<\/p><p class=\"theme-wp-block gb-responsive-563665-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-aroptimalizalas-5-ok-amiert-egy-repricer-elengedhetetlen\/\" target=\"_blank\" rel=\"noreferrer noopener\">A dinamikus Repricer-k gyakran j\u00f6vedelmez\u0151bbek<\/a> \u2013 a szab\u00e1lyok ellentmondhatnak egym\u00e1snak, \u00e9s gyakran ahhoz vezetnek, hogy az \u00e1rakat csak lefel\u00e9 \u00e1ll\u00edtj\u00e1k be. A dinamikus \u00e1rk\u00e9pz\u00e9sn\u00e9l a szab\u00e1lyokat az Repricer maga hat\u00e1rozza meg \u00e9s igaz\u00edtja \u2013 a piaci helyzett\u0151l f\u00fcgg\u0151en.<\/p><p class=\"theme-wp-block gb-responsive-547191-identifier has-small-font-size\"><em>*Forr\u00e1s: Chen, L., Mislove, A., &#038; Wilson, C. (2016). <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/dl.acm.org\/doi\/10.1145\/2872427.2883089?cookieSet=1\">Az algoritmikus \u00e1rk\u00e9pz\u00e9s empirikus elemz\u00e9se az Amazon piacter\u00e9n.<\/a> A 25. Nemzetk\u00f6zi Vil\u00e1gh\u00e1l\u00f3 Konferencia Proceedings.<\/em><\/p><p class=\"theme-wp-block gb-responsive-521120-identifier has-small-font-size\">K\u00e9pforr\u00e1s: \u00a9 Feng Yu \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>A Northeastern University Boston \u201eAz algoritmikus \u00e1rk\u00e9pz\u00e9s empirikus elemz\u00e9se az Amazon piact\u00e9ren\u201d c\u00edm\u0171 tanulm\u00e1nya meg\u00e1llap\u00edtotta, hogyan haszn\u00e1lj\u00e1k az online keresked\u0151k Repricer-t, milyen \u00e1rstrat\u00e9gi\u00e1ik vannak, \u00e9s mennyire elterjedt az Repricer az Amazonon. A kutat\u00f3csoport az Amazont v\u00e1lasztotta, mert az online \u00f3ri\u00e1s a vil\u00e1g legnagyobb piacterek\u00e9nt v\u00e1lt az amerikai, eur\u00f3pai \u00e9s \u00e1zsiai online keresked\u0151k forgalmaz\u00e1si hely\u00e9v\u00e9. N\u00e9gy<\/p>\n","protected":false},"author":8,"featured_media":2791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1209,1227],"tags":[],"class_list":["post-225120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-minden-az-buy-box-rol","category-tippek-es-trukkok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A tanulm\u00e1ny meger\u0151s\u00edti az Repricer-k \u00e9rt\u00e9k\u00e9t a Buy Box nyeres\u00e9g szempontj\u00e1b\u00f3l<\/title>\n<meta name=\"description\" content=\"Az Repricer-k sz\u00e9les k\u00f6rben haszn\u00e1latosak az e-kereskedelemben. De mely m\u00f3dszerek vezetnek sikerhez? 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