{"id":225234,"date":"2020-02-11T07:47:00","date_gmt":"2020-02-11T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/e-kereskedelmi-szakerto-jens-armbrecht-egy-interjuban-az-amazon-beszallitoi-programjanak-elonyei\/"},"modified":"2020-02-11T07:47:00","modified_gmt":"2020-02-11T07:47:00","slug":"e-kereskedelmi-szakerto-jens-armbrecht-egy-interjuban-az-amazon-beszallitoi-programjanak-elonyei","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/e-kereskedelmi-szakerto-jens-armbrecht-egy-interjuban-az-amazon-beszallitoi-programjanak-elonyei\/","title":{"rendered":"E-kereskedelmi szak\u00e9rt\u0151 Jens Armbrecht egy interj\u00faban: Az Amazon besz\u00e1ll\u00edt\u00f3i programj\u00e1nak el\u0151nyei"},"content":{"rendered":"

Az Amazon-keresked\u0151k nemcsak elad\u00f3k\u00e9nt, hanem besz\u00e1ll\u00edt\u00f3k\u00e9nt<\/a> is \u00e9rt\u00e9kes\u00edthetik \u00e1ruikat. Ez azt jelenti, hogy nem k\u00f6zvetlen\u00fcl az v\u00e9gfelhaszn\u00e1l\u00f3knak \u00e9rt\u00e9kes\u00edtenek, hanem az Amazon besz\u00e1ll\u00edt\u00f3j\u00e1v\u00e1 v\u00e1lnak. Klasszikus B2B \u00fczlet j\u00f6n l\u00e9tre az online \u00f3ri\u00e1ssal.<\/p>

Sok f\u00f3rumon tal\u00e1lhat\u00f3k d\u00fch\u00f6s besz\u00e1ll\u00edt\u00f3k, akik a programmal kapcsolatos neh\u00e9zs\u00e9geikr\u0151l sz\u00e1molnak be. Emellett \u00fagy t\u0171nik, hogy egyre t\u00f6bb, eredetileg a besz\u00e1ll\u00edt\u00f3knak fenntartott tartalom v\u00e1lik el\u00e9rhet\u0151v\u00e9 az elad\u00f3k sz\u00e1m\u00e1ra. Hol rejlenek teh\u00e1t a besz\u00e1ll\u00edt\u00f3i program el\u0151nyei?<\/p>

Az online \u00f3ri\u00e1s ink\u00e1bb visszafogott az inform\u00e1ci\u00f3kkal a programmal kapcsolatban. Csak a Vendor-Centralban \u00e9rtes\u00fclnek a keresked\u0151k t\u00f6bbr\u0151l. Ehhez sz\u00fcks\u00e9ges a besz\u00e1ll\u00edt\u00f3i regisztr\u00e1ci\u00f3.<\/p>

Ez\u00e9rt besz\u00e9lgett\u00fcnk Jens Armbrecht-tel, az e-kereskedelem szak\u00e9rt\u0151j\u00e9vel \u00e9s a Shopvires<\/a> alap\u00edt\u00f3j\u00e1val a besz\u00e1ll\u00edt\u00f3i program el\u0151nyeir\u0151l.<\/p>

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Jens Armbrecht<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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A E-Commerce szak\u00e9rt\u0151je \u00e9s a Shopvires alap\u00edt\u00f3ja m\u00e1r 17 \u00e9ve akt\u00edv az online kereskedelemben, \u00e9s szenved\u00e9llyel foglalkozik a v\u00e1llalatok fel\u00e9p\u00edt\u00e9s\u00e9vel \u00e9s fejleszt\u00e9s\u00e9vel. A Shopvires seg\u00edts\u00e9g\u00e9vel c\u00e9geket tan\u00e1csol az e-kereskedelemmel kapcsolatos k\u00e9rd\u00e9sekben. Az \u00fczlet nagy r\u00e9sze a m\u00e1r regisztr\u00e1lt \u00e9s a j\u00f6v\u0151beli besz\u00e1ll\u00edt\u00f3k tan\u00e1csad\u00e1sa.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

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SELLERLOGIC: \u00dagy t\u0171nik, hogy a Seller Central \u00e9s a Vendor Central egyre k\u00f6zelebb ker\u00fclnek egym\u00e1shoz. Milyen el\u0151ny\u00f6ket l\u00e1t a besz\u00e1ll\u00edt\u00f3i programban a Seller Centralhoz k\u00e9pest?<\/strong><\/p>

Jens Armbrecht: \u201eEl\u0151sz\u00f6r is figyelembe kell venni, hogy kinek sz\u00f3l val\u00f3j\u00e1ban a besz\u00e1ll\u00edt\u00f3i program. A legt\u00f6bb besz\u00e1ll\u00edt\u00f3 a term\u00e9kek gy\u00e1rt\u00f3ja, amelyeket k\u00f6zvetlen\u00fcl az Amazonnak adnak el.
B\u00e1r a Seller \u00e9s a besz\u00e1ll\u00edt\u00f3k egyre ink\u00e1bb k\u00f6zel\u00edtenek egym\u00e1shoz a \u201efunkcionalit\u00e1s\u201d szempontj\u00e1b\u00f3l, mint p\u00e9ld\u00e1ul az A+ tartalom, a besz\u00e1ll\u00edt\u00f3i program tov\u00e1bbra is vonz\u00f3 marad a gy\u00e1rt\u00f3k sz\u00e1m\u00e1ra.
Ennek nagyon egyszer\u0171 oka van: Sok nagyobb gy\u00e1rt\u00f3 k\u00fcl\u00f6nb\u00f6z\u0151 okokb\u00f3l nem tud vagy nem akar k\u00f6zvetlen\u00fcl a v\u00e9gfelhaszn\u00e1l\u00f3knak eladni, ez\u00e9rt sz\u00fcks\u00e9g\u00fck van valakire, mint az Amazon.<\/p>

SELLERLOGIC: Kinek aj\u00e1nlan\u00e1 a v\u00e1lt\u00e1st a Sellerr\u0151l a besz\u00e1ll\u00edt\u00f3ra? Aj\u00e1nlana ford\u00edtva is egyes besz\u00e1ll\u00edt\u00f3knak, hogy l\u00e9pjenek \u00e1t a Seller programba?<\/strong><\/p>

Jens Armbrecht: \u201eEzt \u00e1ltal\u00e1noss\u00e1gban nem lehet megv\u00e1laszolni. A legt\u00f6bb esetben ink\u00e1bb egy hibrid strat\u00e9gia a leg\u00e9rtelmesebb, teh\u00e1t egyszerre besz\u00e1ll\u00edt\u00f3nak \u00e9s sellernek lenni.
Itt azonban nagyon pontosan tudni kell, hogy egyr\u00e9szt mit akarunk, \u00e9s m\u00e1sr\u00e9szt mit tudunk mi magunk.\u201d<\/p>

SELLERLOGIC: Sok f\u00f3rumon panaszkodnak arra, hogy a besz\u00e1ll\u00edt\u00f3i program k\u00f6lts\u00e9gei nagyon \u00e1tl\u00e1thatatlanok, p\u00e9ld\u00e1ul a hirdet\u00e9si k\u00f6lts\u00e9gt\u00e1mogat\u00e1sok. Ismeri ezt a probl\u00e9m\u00e1t? Mit tan\u00e1csolna az \u00e9rintetteknek?<\/strong><\/p>

Jens Armbrecht: \u201eIgen, val\u00f3ban hallom ezt id\u0151nk\u00e9nt. De semmik\u00e9ppen sem \u00e1tl\u00e1thatatlan. Egy pillant\u00e1s a Vendor Centralra, \u00e9s l\u00e1that\u00f3, hogy mi\u00e9rt fizetett valaki milyen \u201eb\u00fcntet\u00e9st\u201d.
Bizony\u00e1ra vannak val\u00f3di kih\u00edv\u00e1sok is, mint p\u00e9ld\u00e1ul a SIOC program – de 90%-ban a besz\u00e1ll\u00edt\u00f3n m\u00falik, mivel \u0151 nem tudja kezelni a folyamatait.<\/p>

A SIOC egy m\u00f3dszer, amelyet az Amazon haszn\u00e1l az \u00e1ruk csomagol\u00e1s\u00e1ra az \u00fcgyf\u00e9l sz\u00e1m\u00e1ra. A web\u00e1ruh\u00e1z \u00f3ri\u00e1s arra t\u00f6rekszik, hogy a lehet\u0151 legkevesebb csomagol\u00f3anyagot termeljen.<\/span><\/p><\/blockquote>

B\u00e1r az Amazon k\u00f6vetelm\u00e9nyei nagyon magasak, ezt minden besz\u00e1ll\u00edt\u00f3 el\u0151re tudja – legal\u00e1bbis, ha megfelel\u0151en t\u00e1j\u00e9koz\u00f3dott, \u00e9s nem csak a doll\u00e1rjelek voltak a szem\u00e9ben.
Eg\u00e9szen vil\u00e1gos tan\u00e1cs: Mindenkinek \u00e9rdemes el\u0151re k\u00fcls\u0151 tan\u00e1csad\u00e1st k\u00e9rnie, p\u00e9ld\u00e1ul t\u0151l\u00fcnk, hogy a v\u00e9g\u00e9n semleges \u00e9rt\u00e9kel\u00e9st kapjon arr\u00f3l, hogy egy\u00e1ltal\u00e1n teljes\u00edteni tudja-e a k\u00f6vetelm\u00e9nyeket, \u00e9s hogy a projekt ne v\u00e1ljon feneketlen k\u00fat\u00e1.<\/p>

SELLERLOGIC: N\u00e9h\u00e1ny \u00e9vvel ezel\u0151tt az egyik \u00e9rv a Vendor Central mellett az volt, hogy hozz\u00e1f\u00e9r\u00e9st biztos\u00edt a kib\u0151v\u00edtett hirdet\u00e9si form\u00e1tumokhoz, mint p\u00e9ld\u00e1ul az A+ tartalom \u00e9s az Amazon Vine. Ezek azonban m\u00e1r a Sellerek sz\u00e1m\u00e1ra is el\u00e9rhet\u0151k. \u00c9rdemes m\u00e9g mindig a besz\u00e1ll\u00edt\u00f3i st\u00e1tusz?<\/strong><\/p>

Jens Armbrecht: \u201eIgen, mivel k\u00fcl\u00f6n\u00f6sen a nagyobb gy\u00e1rt\u00f3knak egy\u00e1ltal\u00e1n nincs lehet\u0151s\u00e9g\u00fck arra, hogy egy term\u00e9ket sz\u00e1ml\u00e1val k\u00fcldjenek el egy v\u00e9gfelhaszn\u00e1l\u00f3nak, ez\u00e9rt tov\u00e1bbra is sz\u00fcks\u00e9g lesz a besz\u00e1ll\u00edt\u00f3i programra.
Minden gy\u00e1rt\u00f3nak \/ besz\u00e1ll\u00edt\u00f3nak azonban ezt alapvet\u0151en \u00e1t kell gondolnia, vagy m\u00e1sk\u00e9pp kell pozicion\u00e1lnia mag\u00e1t, hogy egyszer\u0171en agilisabb legyen, \u00e9s ne legyen annyira f\u00fcgg\u0151 egyetlen \u00fcgyf\u00e9lt\u0151l (mert az Amazon a besz\u00e1ll\u00edt\u00f3i programban nem m\u00e1s). Itt is sz\u00edvesen seg\u00edt\u00fcnk, \u00e9s kiemelj\u00fck a megfelel\u0151 el\u0151ny\u00f6ket \u00e9s h\u00e1tr\u00e1nyokat.\u201d<\/p>

\"E-Commerce<\/figure><\/div>

SELLERLOGIC: Egy m\u00e1sik el\u0151ny, amelyet sok blogbejegyz\u00e9s eml\u00edt, hogy a besz\u00e1ll\u00edt\u00f3knak m\u00e1r nem kell foglalkozniuk a logisztik\u00e1val \u00e9s az \u00fcgyf\u00e9lt\u00e1mogat\u00e1ssal. Ezt az el\u0151nyt azonban az FBA keresked\u0151k is \u00e9lvezik. Miben k\u00fcl\u00f6nb\u00f6znek a rendszerek e tekintetben?<\/strong><\/p>

Jens Armbrecht: \u201eEzt nem olyan egyszer\u0171 \u00f6sszehasonl\u00edtani. Igen, alapvet\u0151en az Amazon (r\u00e9szben) \u00e1tveszi az \u00fcgyf\u00e9lt\u00e1mogat\u00e1st, ha FBA-t haszn\u00e1lunk.
Azonban minden rendel\u00e9shez sz\u00e1ml\u00e1t kell ki\u00e1ll\u00edtani. Bizony\u00e1ra ez m\u00e1r az Amazonon kereszt\u00fcl is megoldhat\u00f3, de k\u00fcl\u00f6n\u00f6sen a nagyobb gy\u00e1rt\u00f3k sz\u00e1m\u00e1ra ez probl\u00e9m\u00e1t jelent.
Ha egy besz\u00e1ll\u00edt\u00f3i szerz\u0151d\u00e9st megfelel\u0151en t\u00e1rgyalnak meg, akkor nincsenek vissz\u00e1ru, teh\u00e1t ez egy \u00fajabb pont, amivel gy\u00e1rt\u00f3k\u00e9nt nem kell foglalkoznom.
Egy besz\u00e1ll\u00edt\u00f3i \u00fczlet lehet egy klasszikus B2B \u00fczlet, m\u00e9g ha vannak is bizonyos buktat\u00f3k.\u201d<\/p>

SELLERLOGIC: Vannak bejelent\u00e9sek tov\u00e1bbi el\u0151ny\u00f6kr\u0151l a besz\u00e1ll\u00edt\u00f3k sz\u00e1m\u00e1ra, amelyek kiz\u00e1r\u00f3lag nekik fenntartottak, \u00e9s nem nyitj\u00e1k meg a Sellerek sz\u00e1m\u00e1ra?<\/strong><\/p>

Jens Armbrecht: \u201eEgy-k\u00e9t dolgot val\u00f3ban hallottam, de err\u0151l m\u00e9g nem mondhatok semmit.\u201d<\/p>

SELLERLOGIC: K\u00f6sz\u00f6n\u00f6m sz\u00e9pen!<\/strong><\/p>

K\u00e9pforr\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9 alexmishchenko – stock.adobe.com \/ \u00a9 thodonal – stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Az Amazon-keresked\u0151k nemcsak elad\u00f3k\u00e9nt, hanem besz\u00e1ll\u00edt\u00f3k\u00e9nt is \u00e9rt\u00e9kes\u00edthetik \u00e1ruikat. Ez azt jelenti, hogy nem k\u00f6zvetlen\u00fcl az v\u00e9gfelhaszn\u00e1l\u00f3knak \u00e9rt\u00e9kes\u00edtenek, hanem az Amazon besz\u00e1ll\u00edt\u00f3j\u00e1v\u00e1 v\u00e1lnak. Klasszikus B2B \u00fczlet j\u00f6n l\u00e9tre az online \u00f3ri\u00e1ssal. Sok f\u00f3rumon tal\u00e1lhat\u00f3k d\u00fch\u00f6s besz\u00e1ll\u00edt\u00f3k, akik a programmal kapcsolatos neh\u00e9zs\u00e9geikr\u0151l sz\u00e1molnak be. Emellett \u00fagy t\u0171nik, hogy egyre t\u00f6bb, eredetileg a besz\u00e1ll\u00edt\u00f3knak fenntartott tartalom v\u00e1lik<\/p>\n","protected":false},"author":3,"featured_media":949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1227],"tags":[],"class_list":["post-225234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tippek-es-trukkok"],"yoast_head":"\nJens Armbrecht interj\u00faja: A besz\u00e1ll\u00edt\u00f3i program el\u0151nyei<\/title>\n<meta name=\"description\" content=\"\u00c9rdemes az Amazon besz\u00e1ll\u00edt\u00f3i programja? 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