{"id":225300,"date":"2017-08-09T09:59:00","date_gmt":"2017-08-09T09:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-es-arres-az-amazonon-ertekesitett-osszes-termek-20-at-veszteseggel-ertekesitik\/"},"modified":"2017-08-09T09:59:00","modified_gmt":"2017-08-09T09:59:00","slug":"amazon-fba-es-arres-az-amazonon-ertekesitett-osszes-termek-20-at-veszteseggel-ertekesitik","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-fba-es-arres-az-amazonon-ertekesitett-osszes-termek-20-at-veszteseggel-ertekesitik\/","title":{"rendered":"Amazon FBA \u00e9s \u00e1rr\u00e9s: Az Amazonon \u00e9rt\u00e9kes\u00edtett \u00f6sszes term\u00e9k 20%-\u00e1t vesztes\u00e9ggel \u00e9rt\u00e9kes\u00edtik?"},"content":{"rendered":"

A folyamatosan n\u00f6vekv\u0151 verseny miatt hatalmas \u00e1rverseny alakul ki Amazonon. Egy nagyobb elad\u00f3, k\u00f6r\u00fclbel\u00fcl 44.000 term\u00e9kkel, egyed\u00fcl N\u00e9metorsz\u00e1gban k\u00f6zel 1 milli\u00f3 \u00e1rv\u00e1ltoz\u00e1st produk\u00e1l 24 \u00f3r\u00e1n bel\u00fcl. Azok az elad\u00f3k, akik nem v\u00e9geznek \u00e1raz\u00e1si \u00fajra\u00e9rt\u00e9kel\u00e9st, szinte semmilyen es\u00e9llyel nem tudj\u00e1k alkalmazkodni az Amazonon gyorsan v\u00e1ltoz\u00f3 piaci helyzethez, vagy nyomon k\u00f6vetni a term\u00e9kek elad\u00e1si sz\u00e1mait \u00e9s helyesen reag\u00e1lni r\u00e1juk.<\/p>

\"Amazon<\/figure><\/div>

Amazon FBA: Az \u00e1rr\u00e9s kisz\u00e1m\u00edt\u00e1sa<\/h2>

Tudni akartuk, hogy egy Amazon elad\u00f3 a fent bemutatott \u00f6sszetetts\u00e9g f\u00e9ny\u00e9ben \u00e1tlagosan mennyit keres az \u00f6sszes k\u00f6lts\u00e9g levon\u00e1sa ut\u00e1n Amazonon. Az \u00e9rt\u00e9kel\u00e9shez 583.891 term\u00e9ket vizsg\u00e1ltunk meg \u00e1gazatonk\u00e9nt. A nett\u00f3 \u00e1rr\u00e9s % -ban t\u00f6rt\u00e9n\u0151 kisz\u00e1m\u00edt\u00e1sa a k\u00f6vetkez\u0151 k\u00e9plettel t\u00f6rt\u00e9nik:<\/p>

(Elad\u00e1si \u00e1r + sz\u00e1ll\u00edt\u00e1si k\u00f6lts\u00e9gek \u2013 Amazon-d\u00edj \u2013 \u00c1FA \u2013 sz\u00e1ll\u00edt\u00e1si k\u00f6lts\u00e9gek \u2013 beszerz\u00e9si \u00e1r)<\/em><\/strong><\/p>

<\/hr>

Beszerz\u00e9si \u00e1r<\/em><\/strong><\/p><\/div>

= \u00c1rr\u00e9s %<\/em><\/strong><\/p><\/div><\/div>

\"Milyen<\/figure><\/div>

Az Amazon elad\u00f3inak \u00e1tlagos nett\u00f3 \u00e1rr\u00e9se 12,5% a k\u00edn\u00e1lt term\u00e9kek 80%-\u00e1n\u00e1l. A term\u00e9kek 20%-\u00e1t vesztes\u00e9ggel \u00e9rt\u00e9kes\u00edtik. A k\u00edn\u00e1lt term\u00e9kek t\u00f6bbs\u00e9ge 10-75% \u00e1rr\u00e9ssel forog. Els\u0151 pillant\u00e1sra a negat\u00edv \u00e1rr\u00e9ssel rendelkez\u0151 term\u00e9kek ar\u00e1nya 20,15% nagyon magas.<\/p>

A negat\u00edv \u00e1rr\u00e9sek okai<\/h3>

Ha alaposabban megn\u00e9zz\u00fck ezeket a term\u00e9keket, \u00e1ltal\u00e1ban h\u00e1rom oka van ennek.<\/p>

  1. A term\u00e9k rosszul fogy, vagy ki kell \u00e1rus\u00edtani, hogy likvidit\u00e1st teremtsenek.<\/li>
  2. Ez egy \u00faj term\u00e9klist\u00e1z\u00e1s, amelyet a term\u00e9kbevezet\u00e9s sor\u00e1n harci \u00e1ron \u00e1ll\u00edtanak be, hogy a lehet\u0151 legt\u00f6bb rendel\u00e9st gener\u00e1lj\u00e1k a lehet\u0151 legr\u00f6videbb id\u0151n bel\u00fcl, \u00e9s \u00edgy gyorsan feljebb ker\u00fcljenek az Amazon rangsor\u00e1ban.<\/li>
  3. Az elad\u00e1si \u00e1r egyszer\u0171en rosszul van kalkul\u00e1lva.<\/li><\/ol><\/div>

    A j\u00f6vedelmez\u0151s\u00e9g nyomon k\u00f6vet\u00e9se egy profit ir\u00e1ny\u00edt\u00f3pulton<\/h2>

    A term\u00e9k\u00e1rr\u00e9sek k\u00f6zvetlen hat\u00e1ssal vannak egy Amazon-\u00fczlet teljes j\u00f6vedelmez\u0151s\u00e9g\u00e9re. Ez\u00e9rt minden Amazon-elad\u00f3nak rendszeresen elemeznie kell a relev\u00e1ns term\u00e9kadatokat, \u00e9s figyelemmel kell k\u00eds\u00e9rnie a fontos mutat\u00f3kat, hogy id\u0151ben reag\u00e1lhasson a negat\u00edv fejlem\u00e9nyekre.<\/p>

    Ismert, hogy az adatelemz\u00e9sek \u00f6sszetettek \u00e9s nagy id\u0151r\u00e1ford\u00edt\u00e1st ig\u00e9nyelnek. Pont itt l\u00e9p be SELLERLOGIC Business Analytics<\/a> az Amazon-keresked\u0151k sz\u00e1m\u00e1ra: \u00c1tl\u00e1that\u00f3an mutatja be a term\u00e9kek, Amazon-fi\u00f3kok \u00e9s -piacok teljes\u00edtm\u00e9ny\u00e9vel kapcsolatos \u00f6sszetett adatokat.<\/p>

    A SELLERLOGIC Business Analytics seg\u00edts\u00e9g\u00e9vel azonos\u00edthatja a nem nyeres\u00e9ges term\u00e9keket, \u00e9s megfelel\u0151 l\u00e9p\u00e9seket tehet az Amazon-\u00fczlete j\u00f6vedelmez\u0151s\u00e9g\u00e9nek fenntart\u00e1sa \u00e9rdek\u00e9ben. A r\u00e9szletes k\u00f6lts\u00e9g- \u00e9s nyeres\u00e9g\u00e1ttekint\u00e9sek emellett seg\u00edtenek adatvez\u00e9relt d\u00f6nt\u00e9sek meghozatal\u00e1ban, amelyek p\u00e9ld\u00e1ul k\u00f6lts\u00e9goptimaliz\u00e1l\u00e1st vagy ak\u00e1r a probl\u00e9m\u00e1s term\u00e9kek kivon\u00e1s\u00e1t a v\u00e1laszt\u00e9kb\u00f3l is magukban foglalhatj\u00e1k.<\/p>

    K\u00f6vetkeztet\u00e9s<\/h2>

    \u00daj \u00fcgyfelekn\u00e9l gyakran tapasztaljuk, hogy az elad\u00e1si \u00e1raik rosszul vannak kalkul\u00e1lva. A nagy elad\u00f3knak nagyon neh\u00e9z nyomon k\u00f6vetni a term\u00e9keket a k\u00fcl\u00f6nb\u00f6z\u0151 piactereken alkalmazott elt\u00e9r\u0151 \u00e9rt\u00e9kes\u00edt\u00e9si jutal\u00e9kokkal, \u00e9s id\u0151ben alkalmazkodni a piaci helyzethez. A kis elad\u00f3knak gyakran hi\u00e1nyzik a sz\u00fcks\u00e9ges szak\u00e9rtelem ahhoz, hogy a megfelel\u0151 elad\u00e1si \u00e1rat kalkul\u00e1lj\u00e1k.<\/p>

    Ker\u00fclje el a helytelen kalkul\u00e1ci\u00f3val a negat\u00edv bev\u00e9teleket, \u00e9s haszn\u00e1lja ki \u00e9rt\u00e9kes idej\u00e9t \u00e9rtelmesen. B\u00edzza SELLERLOGIC-ra az \u00e1rk\u00e9pz\u00e9st, amely folyamatosan alkalmazkodik az Amazon piaci helyzet\u00e9hez. Ezenk\u00edv\u00fcl folyamatosan figyelje a nyeres\u00e9g- \u00e9s vesztes\u00e9gfejl\u0151d\u00e9seket a SELLERLOGIC Business Analytics seg\u00edts\u00e9g\u00e9vel, \u00e9s hozzon id\u0151ben adatvez\u00e9relt d\u00f6nt\u00e9seket, hogy kihaszn\u00e1lhassa Amazon-\u00fczlete potenci\u00e1lj\u00e1t.<\/strong><\/p>

    K\u00e9pforr\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9 ra2 studio \u2013 stock.adobe.com \/ \u00a9 SELLERLOGIC GmbH \/ \u00a9 SELLERLOGIC GmbH<\/p>","protected":false},"excerpt":{"rendered":"

    A folyamatosan n\u00f6vekv\u0151 verseny miatt hatalmas \u00e1rverseny alakul ki Amazonon. Egy nagyobb elad\u00f3, k\u00f6r\u00fclbel\u00fcl 44.000 term\u00e9kkel, egyed\u00fcl N\u00e9metorsz\u00e1gban k\u00f6zel 1 milli\u00f3 \u00e1rv\u00e1ltoz\u00e1st produk\u00e1l 24 \u00f3r\u00e1n bel\u00fcl. Azok az elad\u00f3k, akik nem v\u00e9geznek \u00e1raz\u00e1si \u00fajra\u00e9rt\u00e9kel\u00e9st, szinte semmilyen es\u00e9llyel nem tudj\u00e1k alkalmazkodni az Amazonon gyorsan v\u00e1ltoz\u00f3 piaci helyzethez, vagy nyomon k\u00f6vetni a term\u00e9kek elad\u00e1si sz\u00e1mait \u00e9s helyesen<\/p>\n","protected":false},"author":8,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1221,1227],"tags":[],"class_list":["post-225300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eladas-az-amazonon","category-tippek-es-trukkok"],"yoast_head":"\nAmazon FBA: T\u00fal alacsony az \u00e1rr\u00e9s sok term\u00e9k eset\u00e9ben?<\/title>\n<meta name=\"description\" content=\"Az Amazon FBA eset\u00e9ben az \u00e1rr\u00e9s \u00e1ltal\u00e1ban alacsony. Azonban a helyzet m\u00e9g dr\u00e1maibb is lehet: Az \u00e9rt\u00e9kes\u00edtett term\u00e9kek 20%-\u00e1t vesztes\u00e9ggel \u00e9rt\u00e9kes\u00edtik?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-fba-es-arres-az-amazonon-ertekesitett-osszes-termek-20-at-veszteseggel-ertekesitik\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon FBA: T\u00fal alacsony az \u00e1rr\u00e9s sok term\u00e9k eset\u00e9ben?\" \/>\n<meta property=\"og:description\" content=\"Az Amazon FBA eset\u00e9ben az \u00e1rr\u00e9s \u00e1ltal\u00e1ban alacsony. Azonban a helyzet m\u00e9g dr\u00e1maibb is lehet: Az \u00e9rt\u00e9kes\u00edtett term\u00e9kek 20%-\u00e1t vesztes\u00e9ggel \u00e9rt\u00e9kes\u00edtik?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-fba-es-arres-az-amazonon-ertekesitett-osszes-termek-20-at-veszteseggel-ertekesitik\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-09T09:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142802\/amazon-fba-marge-berechnen.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kateryna Kogan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-fba-es-arres-az-amazonon-ertekesitett-osszes-termek-20-at-veszteseggel-ertekesitik\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-fba-es-arres-az-amazonon-ertekesitett-osszes-termek-20-at-veszteseggel-ertekesitik\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"Amazon FBA \u00e9s \u00e1rr\u00e9s: Az Amazonon \u00e9rt\u00e9kes\u00edtett \u00f6sszes term\u00e9k 20%-\u00e1t vesztes\u00e9ggel \u00e9rt\u00e9kes\u00edtik?\",\"datePublished\":\"2017-08-09T09:59:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-fba-es-arres-az-amazonon-ertekesitett-osszes-termek-20-at-veszteseggel-ertekesitik\/\"},\"wordCount\":713,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-fba-es-arres-az-amazonon-ertekesitett-osszes-termek-20-at-veszteseggel-ertekesitik\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142802\/amazon-fba-marge-berechnen.jpeg\",\"articleSection\":[\"Elad\u00e1s az Amazonon\",\"Tippek \u00e9s Tr\u00fckk\u00f6k\"],\"inLanguage\":\"hu-HU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-fba-es-arres-az-amazonon-ertekesitett-osszes-termek-20-at-veszteseggel-ertekesitik\/\",\"url\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-fba-es-arres-az-amazonon-ertekesitett-osszes-termek-20-at-veszteseggel-ertekesitik\/\",\"name\":\"Amazon FBA: T\u00fal alacsony az \u00e1rr\u00e9s sok term\u00e9k eset\u00e9ben?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-fba-es-arres-az-amazonon-ertekesitett-osszes-termek-20-at-veszteseggel-ertekesitik\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/amazon-fba-es-arres-az-amazonon-ertekesitett-osszes-termek-20-at-veszteseggel-ertekesitik\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142802\/amazon-fba-marge-berechnen.jpeg\",\"datePublished\":\"2017-08-09T09:59:00+00:00\",\"description\":\"Az Amazon FBA eset\u00e9ben az \u00e1rr\u00e9s \u00e1ltal\u00e1ban alacsony. 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