{"id":225333,"date":"2022-07-05T06:03:00","date_gmt":"2022-07-05T06:03:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/"},"modified":"2022-07-05T06:03:00","modified_gmt":"2022-07-05T06:03:00","slug":"uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/","title":{"rendered":"\u00daj tanulm\u00e1ny: Az Amazon el\u0151nyben r\u00e9szes\u00edti mag\u00e1t a Buy Box-ben?"},"content":{"rendered":"

A v\u00e1d: Az Amazon el\u0151nyben r\u00e9szes\u00edti mag\u00e1t a Buy Box oda\u00edt\u00e9l\u00e9s\u00e9ben. A pletyk\u00e1k \u00e9vek \u00f3ta l\u00e9teznek. K\u00fcl\u00f6n\u00f6sen az Amazon elad\u00f3k k\u00f6z\u00f6ss\u00e9g\u00e9ben a v\u00e1d m\u00e1r igazs\u00e1gk\u00e9nt t\u0171nik fel. Jelenleg nincs szil\u00e1rd bizony\u00edt\u00e9k a versenyszab\u00e1lyok megker\u00fcl\u00e9s\u00e9re, de legal\u00e1bb az antitr\u00f6szt hat\u00f3s\u00e1gok is vizsg\u00e1lj\u00e1k a v\u00e1llalatot.<\/p>

Mivel az Amazon \u00e1ltal bet\u00f6lt\u00f6tt kett\u0151s szerep k\u00fcl\u00f6n\u00f6sen probl\u00e9m\u00e1s: A c\u00e9g egyszerre a platform tulajdonosa \u00e9s egy elad\u00f3 ezen a platformon. B\u00e1r az Amazonnak nincs monop\u00f3liuma, nagyon magas piaci r\u00e9szesed\u00e9ssel b\u00edr a n\u00e9met online kiskereskedelemben.<\/p>

Most m\u00e1r az ARD \u00fczleti magazin Plusminus is foglalkozott az Amazonnal \u00e9s a Buy Box k\u00f6r\u00fcli pletyk\u00e1kkal. Egy \u00e1r-elemz\u0151 c\u00e9ggel egy\u00fcttm\u0171k\u00f6dve t\u00f6bb t\u00edzezer term\u00e9ket figyeltek meg \u00e9s \u00e9rt\u00e9keltek. Az eredm\u00e9nyek meglehet\u0151sen meglep\u0151ek \u2013 de elt\u00e9rnek att\u00f3l, amit a legt\u00f6bb piact\u00e9ri elad\u00f3 val\u00f3sz\u00edn\u0171leg felt\u00e9telezne.<\/p>

Mi\u00e9rt olyan fontos a Buy Box?<\/h2>

A Plusminus az Amazon Buy Box<\/a> -ra \u00f6sszpontos\u00edtott. A s\u00e1rga gomb, amely lehet\u0151v\u00e9 teszi a term\u00e9kek kos\u00e1rba helyez\u00e9s\u00e9t, minden kiskereskedelmi platform v\u00e1s\u00e1rl\u00f3ja sz\u00e1m\u00e1ra ismert. Az elad\u00f3k, k\u00fcl\u00f6n\u00f6sen a kiskereskedelmi \u00e1ruk eset\u00e9ben, sz\u00e1m\u00e1ra a kos\u00e1r mez\u0151 kulcsszerepet j\u00e1tszik.<\/p>

Mivel az Amazon nem k\u00fcl\u00f6n term\u00e9koldalt hoz l\u00e9tre minden aj\u00e1nlathoz (ahogy p\u00e9ld\u00e1ul az eBay teszi), az \u00f6sszes azonos term\u00e9k aj\u00e1nlat\u00e1t egy r\u00e9szletes oldalon egyes\u00edti. Annak eld\u00f6nt\u00e9s\u00e9re, hogy melyik elad\u00f3 kapja meg a be\u00e9rkez\u0151 rendel\u00e9st, \u00e9s \u00edgy ki adta el a term\u00e9ket a k\u00e9szlet\u00e9b\u0151l, az Amazon algoritmus k\u00fcl\u00f6nb\u00f6z\u0151 param\u00e9tereket vesz figyelembe, bele\u00e9rtve az \u00e1rat, a sz\u00e1ll\u00edt\u00e1si m\u00f3dot, a sz\u00e1ll\u00edt\u00e1si sebess\u00e9get \u00e9s a v\u00e1s\u00e1rl\u00f3i v\u00e9lem\u00e9nyeket.<\/p>

Most a t\u00e9ny az, hogy a v\u00e1s\u00e1rl\u00f3k t\u00falnyom\u00f3 t\u00f6bbs\u00e9ge k\u00f6zvetlen\u00fcl a s\u00e1rga gombon kereszt\u00fcl rendel, \u00e9s nem f\u00e1rad el megn\u00e9zni a term\u00e9k egy\u00e9b aj\u00e1nlatait. Ez\u00e9rt aki megnyeri a Buy Box-et, az k\u00f6r\u00fclbel\u00fcl a forgalom 90%-\u00e1t kapja. Akik nem nyerik meg a Buy Buy Box-et, gyakorlatilag \u00fcres k\u00e9zzel t\u00e1voznak. \u00cdgy a kos\u00e1r mez\u0151\u00e9rt folytatott verseny kulcsfontoss\u00e1g\u00fa, \u00e9s az oda\u00edt\u00e9l\u00e9si krit\u00e9riumok versenyjogi szempontb\u00f3l relev\u00e1nsak. Ha az Amazon itt el\u0151nyben r\u00e9szes\u00edten\u00e9 mag\u00e1t, akkor vissza\u00e9lhetne piaci erej\u00e9vel.<\/p>

Az Amazon el\u0151nyben r\u00e9szes\u00edti mag\u00e1t \u00e9s saj\u00e1t aj\u00e1nlatait? \u2013 Tanulm\u00e1nyi eredm\u00e9nyek<\/h2>

A Plusminus az Amazon tanulm\u00e1ny\u00e1hoz 64,000 term\u00e9ket vizsg\u00e1lt meg az online \u00f3ri\u00e1s piacter\u00e9n. Az elemz\u00e9s sor\u00e1n figyelembe vett\u00e9k az \u00e1rat \u00e9s a sz\u00e1ll\u00edt\u00e1si sebess\u00e9get, de m\u00e1s krit\u00e9riumokat, p\u00e9ld\u00e1ul az elad\u00f3 megb\u00edzhat\u00f3s\u00e1g\u00e1t vagy v\u00e1s\u00e1rl\u00f3i \u00e9rt\u00e9kel\u00e9s\u00e9t nem vettek figyelembe. A tanulm\u00e1nyban szerepl\u0151 \u00f6sszes term\u00e9ket t\u00f6bb elad\u00f3, valamint maga az Amazon is k\u00edn\u00e1lta.<\/p>

\u00bb A Plusminus szerint a 64,000 term\u00e9k k\u00f6z\u00fcl Amazon birtokolta a Buy Box-et<\/strong> 20,000 esetben. Ez \u00e9ppen t\u00f6bb mint 31%<\/strong>.<\/span><\/p>

\u00bb K\u00f6r\u00fclbel\u00fcl 8,000 term\u00e9k eset\u00e9ben (12.5%<\/strong>) az Amazon birtokolta a Buy Box-et, b\u00e1r voltak m\u00e1s elad\u00f3k, akik alacsonyabb \u00e1rat k\u00edn\u00e1ltak. Itt az Amazon \u00e1tlagosan 1.83 eur\u00f3val volt dr\u00e1g\u00e1bb<\/strong>, de \u00e1ltal\u00e1ban \u0151 volt a leggyorsabb sz\u00e1ll\u00edt\u00e1si id\u0151vel rendelkez\u0151 elad\u00f3 is.<\/span><\/p>

\u00bb 156 term\u00e9k eset\u00e9ben azonban az Amazon nemcsak a magasabb \u00e1ron birtokolta a Buy Box-et, hanem volt legal\u00e1bb egy m\u00e1sik elad\u00f3, aki olyan gyorsan tudott sz\u00e1ll\u00edtani, mint az Amazon<\/strong>. Ez a vizsg\u00e1lt term\u00e9kek mind\u00f6ssze 0.25%<\/strong>-\u00e1t teszi ki.<\/span><\/p><\/blockquote>

A 156 elad\u00f3 sz\u00e1m\u00e1ra jelent\u0151s vesztes\u00e9get jelenthet, ha az Amazon val\u00f3ban el\u0151nyben r\u00e9szes\u00edten\u00e9 mag\u00e1t itt, \u00e9s figyelmen k\u00edv\u00fcl hagyn\u00e1 a versenyszab\u00e1lyokat. Azonban a teljes tanulm\u00e1ny tekintet\u00e9ben az eredm\u00e9ny elt\u00e9r att\u00f3l, amit sok piact\u00e9ri elad\u00f3 val\u00f3sz\u00edn\u0171leg el\u0151zetesen felt\u00e9telezett. A 156 a 64,000 term\u00e9kb\u0151l elhanyagolhat\u00f3an kis r\u00e9szesed\u00e9s.<\/p>

Tov\u00e1bb\u00e1, a Plusminus tanulm\u00e1ny az Amazon Buy Box-\u00e9t kiz\u00e1r\u00f3lag k\u00e9t oda\u00edt\u00e9l\u00e9si krit\u00e9rium alapj\u00e1n vizsg\u00e1lja: az \u00e1r \u00e9s a sz\u00e1ll\u00edt\u00e1si sebess\u00e9g. Mindk\u00e9t szempont k\u00e9ts\u00e9gtelen\u00fcl nagyon fontos, de nem ezek az egyetlen d\u00f6nt\u0151 t\u00e9nyez\u0151k. Legal\u00e1bb tizenegy m\u00e1sik Buy Box krit\u00e9rium<\/a> is azonos\u00edthat\u00f3, amelyek szint\u00e9n szerepet j\u00e1tszanak a kos\u00e1r mez\u0151 oda\u00edt\u00e9l\u00e9s\u00e9ben. Ezek figyelmen k\u00edv\u00fcl hagy\u00e1sa csak torz k\u00e9pet ad a val\u00f3s\u00e1gr\u00f3l.<\/p>

Hogyan nyerik meg a piact\u00e9ri elad\u00f3k a Buy Box-et a lehet\u0151 legmagasabb \u00e1ron<\/h2>

A Buy Box birtokl\u00e1sa nem a legalacsonyabb, hanem a magasabb \u00e1ron val\u00f3ban lehets\u00e9ges a kiskereskedelmi \u00e1ruk t\u00f6bbs\u00e9ge sz\u00e1m\u00e1ra. Azonban az \u00e1rak manu\u00e1lis be\u00e1ll\u00edt\u00e1sa rem\u00e9nytelen v\u00e1llalkoz\u00e1s \u2013 t\u00fal sok krit\u00e9riumot \u00e9s versenyt\u00e1rsat kell figyelembe venni. Egy megfelel\u0151 \u00e1rk\u00e9pz\u0151 eszk\u00f6zzel ez meglehet\u0151sen megb\u00edzhat\u00f3an kezelhet\u0151. Pontosan ezt csin\u00e1lja az SELLERLOGIC \u00e9vek \u00f3ta az \u00fcgyfelei sz\u00e1m\u00e1ra. Egy Buy Box r\u00e9szesed\u00e9s 95%-a<\/a> nem ritka.<\/p>\t\t

\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Annemarie Raluca Schuster<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\t\t\t\t
A SiAura Material alap\u00edt\u00f3ja \u00e9s \u00fcgyvezet\u0151 igazgat\u00f3ja<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t

\u201eV\u00e9gs\u0151 soron a v\u00e1llalatok csak szoftverrel tudj\u00e1k megval\u00f3s\u00edtani a sikeres \u00e1rk\u00e9pz\u00e9si strat\u00e9gi\u00e1t; manu\u00e1lisan ez nem kivitelezhet\u0151. A SELLERLOGIC Repricer-vel 95%-ra tudtam n\u00f6velni a Buy Box r\u00e9szesed\u00e9semet!\u201d<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

A Plusminus \u00e1ltal v\u00e9gzett Amazon tanulm\u00e1ny\u00e1val ellent\u00e9tben az Repricer alapvet\u0151en figyelembe veszi a fontos Buy Box krit\u00e9riumokat. Ennek eredm\u00e9nyek\u00e9nt nem a legalacsonyabb, hanem a lehet\u0151 legmagasabb \u00e1ron nyeri el a Buy Box-et, a k\u00edn\u00e1l\u00f3 elad\u00f3 egy\u00e9b mutat\u00f3inak aktu\u00e1lis \u00e1llapot\u00e1t\u00f3l f\u00fcgg\u0151en.<\/p>

\u00d6n is szeretne k\u00f6zel 100%-os Buy Box r\u00e9szesed\u00e9st el\u00e9rni? Akkor pr\u00f3b\u00e1lja ki az SELLERLOGIC Repricer-t most 14 napig ingyen<\/a>!<\/p>

K\u00f6vetkeztet\u00e9s: Plusminus tanulm\u00e1ny az Amazon Buy Box<\/h2>

Az Amazon kett\u0151s szerepe a c\u00e9g magas piaci r\u00e9szesed\u00e9s\u00e9vel kapcsolatban az e-kereskedelemben bizonyosan probl\u00e9m\u00e1s, m\u00e9g akkor is, ha nincs klasszikus monop\u00f3lium az online kiskereskedelemben. Azonban ennek a nagyszab\u00e1s\u00fa tanulm\u00e1nynak az eredm\u00e9nye, amely k\u00f6zel 64 000 term\u00e9ket vizsg\u00e1lt, azt is megmutatja, mi\u00e9rt olyan fontos, hogy ne csak az \u00e1rra vagy a sz\u00e1ll\u00edt\u00e1si sebess\u00e9gre \u00f6sszpontos\u00edtsunk, mint a d\u00f6nt\u0151 metrik\u00e1kra.<\/p>

Ezenk\u00edv\u00fcl sok m\u00e1s, az \u00fcgyfelek szempontj\u00e1b\u00f3l relev\u00e1ns krit\u00e9rium is l\u00e9tezik, amelyek befoly\u00e1solj\u00e1k azt az \u00e1rat, amellyel egy elad\u00f3 megnyerheti a Buy Box aj\u00e1nlat\u00e1t. Csak intelligens szoftverrel van \u00e9rtelme az Amazon elad\u00f3k sz\u00e1m\u00e1ra a \u00e1raz\u00e1snak, \u00e9s ami a legfontosabb, gazdas\u00e1gilag is megval\u00f3s\u00edthat\u00f3 ma. Fontos, hogy dinamikus Repricer v\u00e1lasszunk, amely nemcsak az \u00e1rat, hanem m\u00e1s fontos metrik\u00e1kat \u00e9s versenyt\u00e1rsakat is figyelemmel k\u00eds\u00e9r.<\/p>

K\u00e9p j\u00f3v\u00e1\u00edr\u00e1s: \u00a9 Nuthawut \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

A v\u00e1d: Az Amazon el\u0151nyben r\u00e9szes\u00edti mag\u00e1t a Buy Box oda\u00edt\u00e9l\u00e9s\u00e9ben. A pletyk\u00e1k \u00e9vek \u00f3ta l\u00e9teznek. K\u00fcl\u00f6n\u00f6sen az Amazon elad\u00f3k k\u00f6z\u00f6ss\u00e9g\u00e9ben a v\u00e1d m\u00e1r igazs\u00e1gk\u00e9nt t\u0171nik fel. Jelenleg nincs szil\u00e1rd bizony\u00edt\u00e9k a versenyszab\u00e1lyok megker\u00fcl\u00e9s\u00e9re, de legal\u00e1bb az antitr\u00f6szt hat\u00f3s\u00e1gok is vizsg\u00e1lj\u00e1k a v\u00e1llalatot. Mivel az Amazon \u00e1ltal bet\u00f6lt\u00f6tt kett\u0151s szerep k\u00fcl\u00f6n\u00f6sen probl\u00e9m\u00e1s: A c\u00e9g egyszerre<\/p>\n","protected":false},"author":3,"featured_media":21030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1209],"tags":[],"class_list":["post-225333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-minden-az-buy-box-rol"],"yoast_head":"\n\u00daj tanulm\u00e1ny: A piact\u00e9ri elad\u00f3k rendszerszinten h\u00e1tr\u00e1nyos helyzetben vannak?<\/title>\n<meta name=\"description\" content=\"Egy nagyszab\u00e1s\u00fa tanulm\u00e1nyban a Plusminus magazin megvizsg\u00e1lta az Amazon Buy Box-re val\u00f3 oda\u00edt\u00e9l\u00e9s\u00e9t. Az eredm\u00e9nyek meglep\u0151ek!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00daj tanulm\u00e1ny: A piact\u00e9ri elad\u00f3k rendszerszinten h\u00e1tr\u00e1nyos helyzetben vannak?\" \/>\n<meta property=\"og:description\" content=\"Egy nagyszab\u00e1s\u00fa tanulm\u00e1nyban a Plusminus magazin megvizsg\u00e1lta az Amazon Buy Box-re val\u00f3 oda\u00edt\u00e9l\u00e9s\u00e9t. Az eredm\u00e9nyek meglep\u0151ek!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-05T06:03:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"\u00daj tanulm\u00e1ny: Az Amazon el\u0151nyben r\u00e9szes\u00edti mag\u00e1t a Buy Box-ben?\",\"datePublished\":\"2022-07-05T06:03:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/\"},\"wordCount\":1238,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg\",\"articleSection\":[\"Minden az Buy Box-r\u00f3l\"],\"inLanguage\":\"hu-HU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/\",\"url\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/\",\"name\":\"\u00daj tanulm\u00e1ny: A piact\u00e9ri elad\u00f3k rendszerszinten h\u00e1tr\u00e1nyos helyzetben vannak?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg\",\"datePublished\":\"2022-07-05T06:03:00+00:00\",\"description\":\"Egy nagyszab\u00e1s\u00fa tanulm\u00e1nyban a Plusminus magazin megvizsg\u00e1lta az Amazon Buy Box-re val\u00f3 oda\u00edt\u00e9l\u00e9s\u00e9t. Az eredm\u00e9nyek meglep\u0151ek!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/#breadcrumb\"},\"inLanguage\":\"hu-HU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hu-HU\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Das ARD-Wirtschaftsmagazin Plusminus hat die Amazon Buy Box untersucht.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/hu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Minden az Buy Box-r\u00f3l\",\"item\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/category\/minden-az-buy-box-rol\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00daj tanulm\u00e1ny: Az Amazon el\u0151nyben r\u00e9szes\u00edti mag\u00e1t a Buy Box-ben?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/hu\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/hu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hu-HU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/hu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu-HU\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu-HU\",\"@id\":\"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/hu\/blog\/author\/robinbals\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00daj tanulm\u00e1ny: A piact\u00e9ri elad\u00f3k rendszerszinten h\u00e1tr\u00e1nyos helyzetben vannak?","description":"Egy nagyszab\u00e1s\u00fa tanulm\u00e1nyban a Plusminus magazin megvizsg\u00e1lta az Amazon Buy Box-re val\u00f3 oda\u00edt\u00e9l\u00e9s\u00e9t. Az eredm\u00e9nyek meglep\u0151ek!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/","og_locale":"hu_HU","og_type":"article","og_title":"\u00daj tanulm\u00e1ny: A piact\u00e9ri elad\u00f3k rendszerszinten h\u00e1tr\u00e1nyos helyzetben vannak?","og_description":"Egy nagyszab\u00e1s\u00fa tanulm\u00e1nyban a Plusminus magazin megvizsg\u00e1lta az Amazon Buy Box-re val\u00f3 oda\u00edt\u00e9l\u00e9s\u00e9t. Az eredm\u00e9nyek meglep\u0151ek!","og_url":"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2022-07-05T06:03:00+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"\u00daj tanulm\u00e1ny: Az Amazon el\u0151nyben r\u00e9szes\u00edti mag\u00e1t a Buy Box-ben?","datePublished":"2022-07-05T06:03:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/"},"wordCount":1238,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/hu\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg","articleSection":["Minden az Buy Box-r\u00f3l"],"inLanguage":"hu-HU"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/","url":"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/","name":"\u00daj tanulm\u00e1ny: A piact\u00e9ri elad\u00f3k rendszerszinten h\u00e1tr\u00e1nyos helyzetben vannak?","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/hu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg","datePublished":"2022-07-05T06:03:00+00:00","description":"Egy nagyszab\u00e1s\u00fa tanulm\u00e1nyban a Plusminus magazin megvizsg\u00e1lta az Amazon Buy Box-re val\u00f3 oda\u00edt\u00e9l\u00e9s\u00e9t. Az eredm\u00e9nyek meglep\u0151ek!","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/#breadcrumb"},"inLanguage":"hu-HU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/"]}]},{"@type":"ImageObject","inLanguage":"hu-HU","@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140250\/plusminus-amazon.jpeg","width":844,"height":443,"caption":"Das ARD-Wirtschaftsmagazin Plusminus hat die Amazon Buy Box untersucht."},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/hu\/blog\/uj-tanulmany-az-amazon-elonyben-reszesiti-magat-a-buy-box-ben\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/hu\/"},{"@type":"ListItem","position":2,"name":"Minden az Buy Box-r\u00f3l","item":"https:\/\/www.sellerlogic.com\/hu\/blog\/category\/minden-az-buy-box-rol\/"},{"@type":"ListItem","position":3,"name":"\u00daj tanulm\u00e1ny: Az Amazon el\u0151nyben r\u00e9szes\u00edti mag\u00e1t a Buy Box-ben?"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/hu\/#website","url":"https:\/\/www.sellerlogic.com\/hu\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/hu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/hu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hu-HU"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/hu\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/hu\/","logo":{"@type":"ImageObject","inLanguage":"hu-HU","@id":"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"hu-HU","@id":"https:\/\/www.sellerlogic.com\/hu\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/hu\/blog\/author\/robinbals\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/posts\/225333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/comments?post=225333"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/posts\/225333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/media\/21030"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/media?parent=225333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/categories?post=225333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/hu\/wp-json\/wp\/v2\/tags?post=225333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}