{"id":225411,"date":"2021-04-12T13:24:04","date_gmt":"2021-04-12T13:24:04","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-remission\/"},"modified":"2021-04-12T13:24:04","modified_gmt":"2021-04-12T13:24:04","slug":"amazon-remission","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/hu\/wiki\/amazon-remission\/","title":{"rendered":"Amazon Visszat\u00e9r\u00edt\u00e9s"},"content":{"rendered":"

A kiskereskedelemben a “visszat\u00e9r\u00edt\u00e9s” a term\u00e9kek gy\u00e1rt\u00f3hoz val\u00f3 visszajuttat\u00e1s\u00e1t jelenti. N\u00e9metorsz\u00e1gban a visszat\u00e9r\u00edt\u00e9s joga m\u00e9g jogilag is r\u00f6gz\u00edtve van a k\u00f6nyvekre, \u00fajs\u00e1gokra \u00e9s foly\u00f3iratokra vonatkoz\u00f3an. A visszat\u00e9r\u00edt\u00e9s joga arra szolg\u00e1l, hogy sz\u00e9les v\u00e1laszt\u00e9kot biztos\u00edtson, mivel ilyen jog n\u00e9lk\u00fcl az eg\u00e9sz \u00e9rt\u00e9kes\u00edt\u00e9si kock\u00e1zat a kiskereskedelmi szektorra h\u00e1rulna. Az eredm\u00e9ny jelent\u0151sen cs\u00f6kkent v\u00e1laszt\u00e9k lenne a polcokon. Az Amazon kontextus\u00e1ban a “visszat\u00e9r\u00edt\u00e9s” szint\u00e9n a term\u00e9kek visszajuttat\u00e1s\u00e1ra utal, de \u00e1ltal\u00e1ban a Fulfillment by Amazon (FBA)<\/a> keretein bel\u00fcl.<\/p>

Mi az Amazon visszat\u00e9r\u00edt\u00e9s?<\/h2>

A FBA programban r\u00e9szt vev\u0151 elad\u00f3k a teljes\u00edt\u00e9st az Amazonra b\u00edzz\u00e1k. Ez azt jelenti, hogy az e-kereskedelmi \u00f3ri\u00e1s gondoskodik a term\u00e9kek t\u00e1rol\u00e1s\u00e1r\u00f3l, a rendel\u00e9sek \u00f6sszeszerel\u00e9s\u00e9r\u0151l, kisz\u00e1ll\u00edt\u00e1s\u00e1r\u00f3l, valamint az \u00fcgyf\u00e9lszolg\u00e1latr\u00f3l \u00e9s a visszat\u00e9r\u00edt\u00e9sekr\u0151l. Ehhez az elad\u00f3 az \u00e1ruj\u00e1t egy Amazon logisztikai k\u00f6zpontba k\u00fcldi. Ezeknek a t\u00e1rolt term\u00e9keknek a visszat\u00e9r\u00edt\u00e9se \u00e1ltal\u00e1ban akkor indokolt, ha egy bizonyos id\u0151 ut\u00e1n nem keltek el. A visszat\u00e9r\u00edt\u00e9s tan\u00e1csos lehet hib\u00e1s, eladhatatlan term\u00e9kek eset\u00e9n is, esetleg a megsemmis\u00edt\u00e9st is bele\u00e9rtve.<\/p>

365 napos t\u00e1rol\u00e1si id\u0151 ut\u00e1n az Amazon hossz\u00fa t\u00e1v\u00fa t\u00e1rol\u00e1si d\u00edjat<\/a> sz\u00e1m\u00edt fel, amely 170 eur\u00f3 k\u00f6bm\u00e9terenk\u00e9nt. Jellemz\u0151en az ilyen magas t\u00e1rol\u00e1si k\u00f6lts\u00e9gekkel val\u00f3 \u00e9rt\u00e9kes\u00edt\u00e9s m\u00e1r nem \u00e9ri meg, ez\u00e9rt az elad\u00f3k visszat\u00e9r\u00edt\u00e9si megrendel\u00e9st adhatnak le az Amazon fi\u00f3kjuk Seller Central-j\u00e1ban. A c\u00e9g ezut\u00e1n visszak\u00fcldi az \u00e1rut, vagy megsemmis\u00edti azt, ha azt k\u00e9rik.<\/p>

Hogyan ind\u00edthatj\u00e1k az Amazon elad\u00f3k a visszat\u00e9r\u00edt\u00e9st?<\/h2>

A Seller Centralban az Amazon k\u00fcl\u00f6nb\u00f6z\u0151 jelent\u00e9seket biztos\u00edt, bele\u00e9rtve a “Visszat\u00e9r\u00edt\u00e9s aj\u00e1nlott” jelent\u00e9st is. Ez a jelent\u00e9s jelzi, hogy melyik k\u00e9szlet esetleg hossz\u00fa t\u00e1v\u00fa d\u00edjakat vonhat maga ut\u00e1n a k\u00f6vetkez\u0151 k\u00e9szletellen\u0151rz\u00e9s sor\u00e1n. Jellemz\u0151en ez a jelent\u00e9s olyan egys\u00e9geket tartalmaz, amelyek m\u00e1r t\u00f6bb mint 270 napja vannak a rakt\u00e1rban. Ennek elker\u00fcl\u00e9se \u00e9rdek\u00e9ben az Amazon elad\u00f3k k\u00e9rhetik a visszat\u00e9r\u00edt\u00e9st.<\/p>

Hogyan lehet visszak\u00fcldeni az \u00e1rukat az Amazon FBA rakt\u00e1rb\u00f3l?<\/h3>

Az “K\u00e9szlet” > “K\u00e9szlet Fulfillment by Amazon \u00e1ltal” men\u00fcpont alatt tal\u00e1lhat\u00f3 a “Visszat\u00e9r\u00edt\u00e9si rendel\u00e9s l\u00e9trehoz\u00e1sa” funkci\u00f3 a fels\u0151 leg\u00f6rd\u00fcl\u0151 ter\u00fcleten. Itt az elad\u00f3k hozz\u00e1adhatj\u00e1k vagy elt\u00e1vol\u00edthatj\u00e1k a term\u00e9keket, \u00e9s m\u00f3dos\u00edthatj\u00e1k a mennyis\u00e9get.<\/p>

Egy visszat\u00e9r\u00edt\u00e9si rendel\u00e9sben legfeljebb 150 term\u00e9k enged\u00e9lyezett, \u00e9s az \u00f6sszes term\u00e9knek vagy vissza kell ker\u00fclni, vagy meg kell semmis\u00edteni. Ha egyes term\u00e9keket meg kell semmis\u00edteni, m\u00edg m\u00e1sokat vissza kell k\u00fcldeni, vagy ha t\u00f6bb mint 150 term\u00e9ket kell visszat\u00e9r\u00edteni, akkor t\u00f6bb rendel\u00e9st kell l\u00e9trehozni. A term\u00e9keket jellemz\u0151en m\u0171anyagba csomagolva k\u00fcldik vissza.<\/p>

Mik a d\u00edjak az Amazon \u00e1tutal\u00e1s\u00e1\u00e9rt?<\/h2>

Term\u00e9szetesen minden Amazon \u00e1tutal\u00e1si megb\u00edz\u00e1s tov\u00e1bbi k\u00f6lts\u00e9gekkel j\u00e1r. Ezeket a jelenlegi FBA d\u00edj \u00e1ttekint\u00e9s<\/a> 3.1. pontj\u00e1ban tal\u00e1lhat\u00f3k. Minden d\u00edj \u00e1fa \u00e9s egy\u00e9b ad\u00f3k n\u00e9lk\u00fcl van felt\u00fcntetve.<\/p>

\"FBA<\/figure>

Forr\u00e1s: Amazon<\/a><\/p>

A t\u00e9nylegesen alkalmazand\u00f3 d\u00edjak az Amazon \u00e1tutal\u00e1s\u00e1\u00e9rt k\u00fcl\u00f6nb\u00f6z\u0151 t\u00e9nyez\u0151kt\u0151l f\u00fcggenek, mint p\u00e9ld\u00e1ul a c\u00e9lc\u00edm, valamint a term\u00e9k s\u00falya \u00e9s m\u00e9retei (norm\u00e1l m\u00e9ret\/oversize). P\u00e9ld\u00e1ul egy 501 \u00e9s 1000 gramm k\u00f6z\u00f6tti s\u00faly\u00fa norm\u00e1l m\u00e9ret\u0171 term\u00e9k helyi visszak\u00fcld\u00e9se eset\u00e9n 0,45 eur\u00f3 d\u00edjat sz\u00e1m\u00edtanak fel egys\u00e9genk\u00e9nt. Ugyanannyi s\u00faly\u00fa oversize term\u00e9k eset\u00e9n a d\u00edj 1,00 eur\u00f3ra van be\u00e1ll\u00edtva.<\/p>

Ezenk\u00edv\u00fcl az Amazon k\u00fcl\u00f6nb\u00f6z\u0151 k\u00f6lts\u00e9geket sz\u00e1m\u00edt fel a hat\u00e1rokon \u00e1tny\u00fal\u00f3 \u00e1tutal\u00e1sokra k\u00fcl\u00f6nb\u00f6z\u0151 z\u00f3n\u00e1k alapj\u00e1n. Az 1. z\u00f3n\u00e1ba t\u00f6rt\u00e9n\u0151 visszak\u00fcld\u00e9sek olcs\u00f3bbak, mint a 2. z\u00f3n\u00e1ba t\u00f6rt\u00e9n\u0151 visszak\u00fcld\u00e9sek. A d\u00edjak 0,65 eur\u00f3n\u00e1l kezd\u0151dnek. Ha azonban a visszak\u00fcld\u00e9s a pan-eur\u00f3pai sz\u00e1ll\u00edt\u00e1s keret\u00e9ben t\u00f6rt\u00e9nik a keresked\u0151 els\u0151 boltj\u00e1nak c\u00edm\u00e9re, az Amazon csak a helyi d\u00edjakat sz\u00e1m\u00edtja fel erre az \u00e1tutal\u00e1sra, m\u00e9g akkor is, ha a k\u00e9szlet k\u00fclf\u00f6ld\u00f6n volt.<\/p>

\"Amazon<\/figure><\/div>

A term\u00e9kek megsemmis\u00edt\u00e9s\u00e9nek d\u00edjai hasonl\u00f3 tartom\u00e1nyban vannak, mint a visszak\u00fcld\u00e9sek d\u00edjai, \u00e9s 0,25 eur\u00f3t\u00f3l 3,00 eur\u00f3ig terjednek nagyon nagy, neh\u00e9z egys\u00e9gek eset\u00e9n.<\/p>

A keresked\u0151k visszak\u00fcldhetik az \u00e1tutal\u00e1sokat az Amazonhoz?<\/h2>

A visszak\u00fcld\u00f6tt term\u00e9kek, amelyeket \u00e1tutal\u00e1soknak neveznek, visszak\u00fcldhet\u0151k a logisztikai k\u00f6zpontba a keresked\u0151k \u00e1ltal. Fontos azonban figyelembe venni, hogy az Amazon \u00e1tutal\u00e1sokat \u00e1ltal\u00e1ban az\u00e9rt hajtj\u00e1k v\u00e9gre, hogy elker\u00fclj\u00e9k a hossz\u00fa t\u00e1v\u00fa t\u00e1rol\u00e1si d\u00edjakat. Fontos meghat\u00e1rozni, hogy \u00e9rdemes-e a term\u00e9ket a k\u00e9szletben tartani, vagy hogy lassan mozg\u00f3v\u00e1 v\u00e1lt-e, vagy m\u00e1r nem eladhat\u00f3.<\/p>

Mindenesetre a keresked\u0151knek el\u0151sz\u00f6r ellen\u0151rizni\u00fck kell, hogy a term\u00e9kek esetleg hib\u00e1sak vagy s\u00e9r\u00fcltek-e, \u00e9s gy\u0171jtsenek \u00f6ssze n\u00e9h\u00e1ny visszak\u00fcld\u00e9st, miel\u0151tt \u00fajra felt\u00f6lten\u00e9k az Amazon \u00e1tutal\u00e1sukat, hogy megtakar\u00edtsanak a sz\u00e1ll\u00edt\u00e1si k\u00f6lts\u00e9geken.<\/p>

A k\u00e9pek forr\u00e1sai a k\u00e9pek sorrendj\u00e9ben: \u00a9 K\u00e9perny\u0151k\u00e9pek @Amazon.de<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1838],"class_list":["post-225411","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"\nAmazon \u00e1tutal\u00e1si sz\u00e1m: Mi az?<\/title>\n<meta name=\"description\" content=\"Amazon \u00e1tutal\u00e1s: Ezt kell tudniuk az FBA keresked\u0151knek az Amazon \u00e1ru visszak\u00fcld\u00e9s\u00e9r\u0151l.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/hu\/wiki\/amazon-remission\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon \u00e1tutal\u00e1si sz\u00e1m: Mi az?\" \/>\n<meta property=\"og:description\" content=\"Amazon \u00e1tutal\u00e1s: Ezt kell tudniuk az FBA keresked\u0151knek az Amazon \u00e1ru visszak\u00fcld\u00e9s\u00e9r\u0151l.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/hu\/wiki\/amazon-remission\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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