{"id":225426,"date":"2021-04-12T12:10:15","date_gmt":"2021-04-12T12:10:15","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-seller-central\/"},"modified":"2021-04-12T12:10:15","modified_gmt":"2021-04-12T12:10:15","slug":"amazon-seller-central","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/hu\/wiki\/amazon-seller-central\/","title":{"rendered":"Amazon Seller Central"},"content":{"rendered":"

Ahogyan a norm\u00e1l v\u00e1s\u00e1rl\u00f3knak sz\u00fcks\u00e9g\u00fck van egy Amazon-fi\u00f3kra, a keresked\u0151knek, akik az online platformon kereszt\u00fcl szeretn\u00e9nek \u00e9rt\u00e9kes\u00edteni, szint\u00e9n sz\u00fcks\u00e9g\u00fck van hozz\u00e1f\u00e9r\u00e9sre, hogy k\u00edn\u00e1lhass\u00e1k term\u00e9keiket a piact\u00e9ren: Amazon Seller Central. B\u00e1rki l\u00e9trehozhat egy ilyen fi\u00f3kot. Azonban egy hitelk\u00e1rtya<\/a> sz\u00fcks\u00e9ges, mivel az Amazon megk\u00f6veteli azt a Seller Centralhoz. Hitelk\u00e1rtya n\u00e9lk\u00fcl nem minden funkci\u00f3 \u00e9rhet\u0151 el.<\/p>

Mi az Amazon Seller Central?<\/h2>

L\u00e9nyeg\u00e9ben ez egy eszk\u00f6z, amelyen kereszt\u00fcl a megfelel\u0151 keresked\u0151 kezelheti elad\u00f3 fi\u00f3kj\u00e1t a bejelentkez\u00e9s ut\u00e1n. Ezenk\u00edv\u00fcl az Amazon Seller Central j\u00f3 \u00e1ttekint\u00e9st ny\u00fajt a keresked\u0151 folyamatban l\u00e9v\u0151 aj\u00e1nlatair\u00f3l \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9seir\u0151l jelent\u00e9sek \u00e9s statisztik\u00e1k r\u00e9v\u00e9n. Tov\u00e1bb\u00e1, az Amazon fontos ad\u00f3z\u00e1si dokumentumokat is biztos\u00edt az ad\u00f3hivatal sz\u00e1m\u00e1ra a Seller Centralban, amelyek a “Jelent\u00e9sek” alatt tal\u00e1lhat\u00f3k.<\/p>

Ahhoz, hogy a Seller Centralon kereszt\u00fcl \u00e9rt\u00e9kes\u00edthessenek, a keresked\u0151knek m\u00e1r rendelkezni\u00fck kell egy Marketplace<\/em> fi\u00f3kkal. De mi a k\u00fcl\u00f6nbs\u00e9g a Marketplace<\/em> \u00e9s a Seller Central k\u00f6z\u00f6tt? Az Amazon szerint a k\u00fcl\u00f6nbs\u00e9gek els\u0151sorban a kiemelked\u0151en gyors kifizet\u00e9sekben \u00e9s a fontos \u00f6sszetev\u0151k, p\u00e9ld\u00e1ul a folyamatban l\u00e9v\u0151 aj\u00e1nlatok \u00e9s az \u00e1rak mindig naprak\u00e9sz \u00e1ttekint\u00e9s\u00e9ben rejlenek. Ezenk\u00edv\u00fcl a marg\u00f3k \u00e9s a bev\u00e9telek \u00e1ll\u00edt\u00f3lag nagyobbak a Seller Central keresked\u0151i sz\u00e1m\u00e1ra. K\u00f6vetkez\u00e9sk\u00e9ppen egy egyszer\u0171 Marketplace fi\u00f3k h\u00e1tr\u00e1nyt jelent.<\/p>

Mik a f\u0151 jellemz\u0151i az Amazon Seller Centralnak?<\/h2>

A legfontosabb funkci\u00f3 a “Katal\u00f3gus”<\/strong> men\u00fcpont alatt tal\u00e1lhat\u00f3. Itt a keresked\u0151k lehet\u0151s\u00e9get kapnak \u00faj SKU-kat hozz\u00e1adni a k\u00e9szlet\u00fckh\u00f6z \u00e9s \u00faj aj\u00e1nlatot l\u00e9trehozni. Ez egyedileg vagy t\u00f6bb term\u00e9kkel egyszerre is elv\u00e9gezhet\u0151. Ezenk\u00edv\u00fcl a vari\u00e1ci\u00f3s asszisztens seg\u00edts\u00e9g\u00e9vel k\u00fcl\u00f6nb\u00f6z\u0151 verzi\u00f3kat is l\u00e9trehozhatunk ugyanabb\u00f3l a term\u00e9kb\u0151l, \u00e9s nagy term\u00e9kkatal\u00f3gusokat is felt\u00f6lthet\u00fcnk k\u00e9szletf\u00e1jl seg\u00edts\u00e9g\u00e9vel. Tov\u00e1bb\u00e1, a term\u00e9kek aktiv\u00e1l\u00e1sa korl\u00e1tozott term\u00e9kkateg\u00f3ri\u00e1k sz\u00e1m\u00e1ra itt is lehets\u00e9ges.<\/p>

\"sell<\/figure><\/div>

Ezenk\u00edv\u00fcl \u00e1ltal\u00e1nos be\u00e1ll\u00edt\u00e1sokat is v\u00e9gezhet\u00fcnk az Amazon Seller Centralban. P\u00e9ld\u00e1ul a sz\u00e1ll\u00edt\u00e1si k\u00f6lts\u00e9geket nem k\u00f6zvetlen\u00fcl a term\u00e9ken, hanem a sz\u00e1ll\u00edt\u00e1si be\u00e1ll\u00edt\u00e1sokban a “Be\u00e1ll\u00edt\u00e1sok”<\/strong> men\u00fcpont alatt \u00e1ll\u00edtj\u00e1k be (ha nem FBA-t haszn\u00e1lnak). Itt a keresked\u0151k lehet\u0151s\u00e9get kapnak k\u00fcl\u00f6nb\u00f6z\u0151 sz\u00e1ll\u00edt\u00e1si modellek megad\u00e1s\u00e1ra, p\u00e9ld\u00e1ul ingyenes sz\u00e1ll\u00edt\u00e1s, fix d\u00edjak vagy s\u00falyalap\u00fa sz\u00e1m\u00edt\u00e1sok. A “Esetnapl\u00f3 kezel\u00e9se” \u00e9s az “Nyitott esetek” r\u00e9v\u00e9n a keresked\u0151k k\u00f6zvetlen\u00fcl kapcsolatba l\u00e9phetnek az elad\u00f3i t\u00e1mogat\u00e1ssal az Amazon Seller Centralon bel\u00fcl.<\/p>

Az Amazon Seller Central egy m\u00e1sik nagyon fontos funkci\u00f3ja az “K\u00e9szlet”<\/strong> men\u00fcpont alatt \u00e9rhet\u0151 el. Itt a keresked\u0151k \u00e1tfog\u00f3 \u00e1ttekint\u00e9st kapnak term\u00e9keikr\u0151l \u2013 mind a saj\u00e1t rakt\u00e1rukban, mind az Amazon rakt\u00e1r\u00e1ban, valamint a PAN EU szinten. Ez az interf\u00e9sz lehet\u0151s\u00e9get biztos\u00edt a list\u00e1k optimaliz\u00e1l\u00e1s\u00e1ra a kulcsszavak, term\u00e9kle\u00edr\u00e1sok vagy k\u00e9pek tekintet\u00e9ben. K\u00fcl\u00f6n\u00f6sen hasznos az FBA keresked\u0151k sz\u00e1m\u00e1ra a k\u00e9szlettervez\u00e9si funkci\u00f3, amely a kor\u00e1bbi \u00e9rt\u00e9kes\u00edt\u00e9sek alapj\u00e1n el\u0151rejelz\u00e9st k\u00edn\u00e1l, jelezve, hogy h\u00e1ny napig tart a k\u00e9szlet \u00e9s mennyi id\u0151s az. A “Sz\u00e1ll\u00edtm\u00e1nyok kezel\u00e9se az Amazonhoz” alatt a sz\u00e1ll\u00edt\u00e1si terveket is meg lehet tekinteni, ha a keresked\u0151k FBA-n kereszt\u00fcl sz\u00e1ll\u00edtanak.<\/p>

A “Rendel\u00e9sek”<\/strong> men\u00fcpont szint\u00e9n fontos Amazon Seller Central funkci\u00f3kat tartalmaz: el\u0151sz\u00f6r is, egy \u00e1ttekint\u00e9st az \u00f6sszes be\u00e9rkez\u0151 rendel\u00e9sr\u0151l; m\u00e1sodszor, a megfelel\u0151 rendel\u00e9si jelent\u00e9seket; \u00e9s harmadszor, az \u00f6sszes visszat\u00e9r\u00e9s kezel\u00e9s\u00e9t. K\u00fcl\u00f6nb\u00f6z\u0151 sz\u0171r\u00e9si \u00e9s rendez\u00e9si funkci\u00f3k seg\u00edtik a keresked\u0151t a list\u00e1k optimaliz\u00e1l\u00e1s\u00e1ban, p\u00e9ld\u00e1ul az Amazon Seller Centralon kereszt\u00fcli \u00e9rt\u00e9kes\u00edt\u00e9sek tekintet\u00e9ben N\u00e9metorsz\u00e1gban, Eur\u00f3p\u00e1ban<\/em> vagy olyan specifikus piactereken, mint az Amazon Spanyolorsz\u00e1g vagy az Egyes\u00fclt Kir\u00e1lys\u00e1g.<\/p>

A “Hirdet\u00e9s”<\/strong> men\u00fcpont szint\u00e9n jelent\u0151s fontoss\u00e1ggal b\u00edr az Amazon Seller Centralban a keresked\u0151k sz\u00e1m\u00e1ra. Itt \u00faj PPC kamp\u00e1nyok hozhat\u00f3k l\u00e9tre, teljes\u00edtm\u00e9ny\u00fck elemezhet\u0151, \u00e9s A+ tartalom adhat\u00f3 hozz\u00e1 a folyamatban l\u00e9v\u0151 list\u00e1khoz. Ezenk\u00edv\u00fcl lehet\u0151s\u00e9g van id\u0151korl\u00e1tos kedvezm\u00e9nyek \u00e9s kuponok be\u00e1ll\u00edt\u00e1s\u00e1ra specifikus term\u00e9kekhez.<\/p>

Gyakran al\u00e1becs\u00fclt, de hasznos funkci\u00f3: a “V\u00e1s\u00e1rl\u00f3i el\u00e9gedetts\u00e9g”<\/strong> men\u00fcpont. Itt az Amazon Seller Centralban a keresked\u0151k megtal\u00e1lhatj\u00e1k az \u00f6sszes relev\u00e1ns inform\u00e1ci\u00f3t a v\u00e1s\u00e1rl\u00f3i el\u00e9gedetts\u00e9g \u00e9rt\u00e9kel\u00e9s\u00e9hez \u00e9s ezzel egy\u00fctt a saj\u00e1t elad\u00f3i teljes\u00edtm\u00e9ny\u00fckh\u00f6z, amely d\u00f6nt\u0151 hat\u00e1ssal van a Buy Box megnyer\u00e9s\u00e9re<\/a> \u00e9s a keres\u00e9si eredm\u00e9nyekben val\u00f3 rangsorol\u00e1sra<\/a>. Ezenk\u00edv\u00fcl a v\u00e1s\u00e1rl\u00f3i visszajelz\u00e9sek is kezelhet\u0151k itt.<\/p>

Mi a k\u00fcl\u00f6nbs\u00e9g az Amazon Vendor \u00e9s a Seller Central k\u00f6z\u00f6tt?<\/h2>

H\u00e1rom k\u00fcl\u00f6nb\u00f6z\u0151 elad\u00f3t\u00edpus tal\u00e1lhat\u00f3 az online platformon: maga az Amazon, az Elad\u00f3k \u00e9s a Sz\u00e1ll\u00edt\u00f3k. Az els\u0151 kett\u0151 l\u00e1that\u00f3 a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra, m\u00edg a harmadik t\u00edpus \u2013 a Sz\u00e1ll\u00edt\u00f3 \u2013 nem jelenik meg k\u00f6zvetlen\u00fcl. A “norm\u00e1l” Elad\u00f3val ellent\u00e9tben, aki k\u00f6zvetlen\u00fcl az v\u00e9gfelhaszn\u00e1l\u00f3nak \u00e9rt\u00e9kes\u00edt a piact\u00e9ren, a Sz\u00e1ll\u00edt\u00f3 k\u00f6zvetlen\u00fcl az Amazonnak \u00e9rt\u00e9kes\u00edt. Az e-kereskedelmi \u00f3ri\u00e1s ezut\u00e1n az \u00e1rukat az v\u00e9gfelhaszn\u00e1l\u00f3nak \u00e9rt\u00e9kes\u00edti. A Sz\u00e1ll\u00edt\u00f3k gyakran gy\u00e1rt\u00f3k vagy \u00e9rt\u00e9kes\u00edt\u00e9si k\u00e9pvisel\u0151k, akik magas \u00e9rt\u00e9kes\u00edt\u00e9si volumenekkel rendelkeznek.<\/p>

Ez\u00e9rt az Amazon Seller Central \u00e9s a Vendor Central k\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 dolog: az el\u0151bbi az Elad\u00f3k fi\u00f3kkezel\u00e9se, m\u00edg az ut\u00f3bbi a Sz\u00e1ll\u00edt\u00f3k sz\u00e1m\u00e1ra k\u00e9sz\u00fclt. Ha egy keresked\u0151 egyszerre Elad\u00f3 \u00e9s Sz\u00e1ll\u00edt\u00f3, akkor k\u00e9t k\u00fcl\u00f6n hozz\u00e1f\u00e9r\u00e9se lesz.<\/p>

J\u00e1rnak k\u00f6lts\u00e9gekkel az Amazon Seller Central?<\/h2>

Aki az Amazon N\u00e9metorsz\u00e1gon vagy b\u00e1rmely m\u00e1s piact\u00e9ren kereszt\u00fcl szeretne \u00e9rt\u00e9kes\u00edteni a Seller Centralon, d\u00edjakat<\/strong><\/a> fog fizetni. Minden esetben tov\u00e1bbi sz\u00e1zal\u00e9kos \u00e9rt\u00e9kes\u00edt\u00e9si d\u00edjak mer\u00fclnek fel rendel\u00e9senk\u00e9nt, amelyek a megfelel\u0151 term\u00e9kkateg\u00f3ri\u00e1t\u00f3l f\u00fcggenek. Az Amazon azonban alap- \u00e9s professzion\u00e1lis fi\u00f3kot k\u00edn\u00e1l k\u00fcl\u00f6nb\u00f6z\u0151 \u00e1rk\u00e9pz\u00e9si strukt\u00far\u00e1kkal \u2013 hogy melyikre van sz\u00fcks\u00e9ge egy keresked\u0151nek, az nem a bev\u00e9telekt\u0151l vagy nyeres\u00e9gekt\u0151l, hanem a v\u00e1rhat\u00f3 rendel\u00e9si sz\u00e1mokt\u00f3l f\u00fcgg.<\/p>

Ha egy keresked\u0151 havonta kevesebb mint 40 term\u00e9ket \u00e9rt\u00e9kes\u00edt, ingyenesen haszn\u00e1lhatja a Seller Central Alap Fi\u00f3kot<\/strong>. Ekkor 0,99 eur\u00f3t fizet eladott term\u00e9kenk\u00e9nt, plusz a sz\u00e1zal\u00e9kos \u00e9rt\u00e9kes\u00edt\u00e9si d\u00edjat az Amazonnak.<\/p>

Ha azonban a keresked\u0151 havonta t\u00f6bb mint 40 term\u00e9ket \u00e9rt\u00e9kes\u00edt, akkor sz\u00fcks\u00e9ge lesz egy professzion\u00e1lis fi\u00f3kra<\/strong>. Ebben az esetben az Amazon egy fix d\u00edjat sz\u00e1m\u00edt fel, amely 39 eur\u00f3, plusz a megfelel\u0151 sz\u00e1zal\u00e9kos \u00e9rt\u00e9kes\u00edt\u00e9si d\u00edj \u2013 de a 0,99 eur\u00f3s d\u00edjat elengedik term\u00e9kenk\u00e9nt.<\/p>

Ennek megfelel\u0151en az Alap Fi\u00f3k m\u00e1r 40 rendel\u00e9sn\u00e9l valamivel dr\u00e1g\u00e1bb lenne, \u00e9s \u00edgy h\u00e1tr\u00e1nyban lenne a Professzion\u00e1lis Fi\u00f3kkal szemben.<\/p>

K\u00e9pj\u00f3v\u00e1hagy\u00e1sok a k\u00e9pek sorrendj\u00e9ben: \u00a9 bakhtiarzein<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1838],"class_list":["post-225426","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"\nAmazon Seller Central N\u00e9metorsz\u00e1g: Minden, amit tudni \u00e9rdemes<\/title>\n<meta name=\"description\" content=\"A keresked\u0151k az Amazon Seller Centralt haszn\u00e1lj\u00e1k N\u00e9metorsz\u00e1gban az elad\u00f3i fi\u00f3kjuk kezel\u00e9s\u00e9re. \u00cdme, hogyan m\u0171k\u00f6dik.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/hu\/wiki\/amazon-seller-central\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Seller Central N\u00e9metorsz\u00e1g: Minden, amit tudni \u00e9rdemes\" \/>\n<meta property=\"og:description\" content=\"A keresked\u0151k az Amazon Seller Centralt haszn\u00e1lj\u00e1k N\u00e9metorsz\u00e1gban az elad\u00f3i fi\u00f3kjuk kezel\u00e9s\u00e9re. \u00cdme, hogyan m\u0171k\u00f6dik.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/hu\/wiki\/amazon-seller-central\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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