{"id":225447,"date":"2021-04-12T14:03:50","date_gmt":"2021-04-12T14:03:50","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-vine\/"},"modified":"2021-04-12T14:03:50","modified_gmt":"2021-04-12T14:03:50","slug":"amazon-vine","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/hu\/wiki\/amazon-vine\/","title":{"rendered":"Amazon Vine"},"content":{"rendered":"<h2 class=\"theme-wp-block wp-block-heading gb-responsive-724157-identifier\">Mi az Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-72637-identifier\">Az &#8220;Amazon Vine \u2013 Term\u00e9ktesztel\u0151k Klubja&#8221; programot az Amazon l\u00e9trehozta, amely lehet\u0151v\u00e9 teszi az elad\u00f3k sz\u00e1m\u00e1ra, hogy v\u00e9lem\u00e9nyeket gener\u00e1ljanak term\u00e9keikr\u0151l. Hasonl\u00f3an m\u00e1s eszk\u00f6z\u00f6kh\u00f6z (p\u00e9ld\u00e1ul A+ Tartalom), a Vine program kezdetben csak a besz\u00e1ll\u00edt\u00f3k sz\u00e1m\u00e1ra volt el\u00e9rhet\u0151. 2019 \u00f3ta a m\u00e1rkaregistr\u00e1ci\u00f3val rendelkez\u0151 elad\u00f3k is r\u00e9szes\u00fclhetnek bel\u0151le.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-114756-identifier\">Mivel a term\u00e9kv\u00e9lem\u00e9nyek kulcsfontoss\u00e1g\u00fa t\u00e9nyez\u0151t jelentenek az Amazon algoritmus\u00e1ban a term\u00e9klist\u00e1k \u00e9rt\u00e9kel\u00e9s\u00e9ben, az Amazon Vine fontos eszk\u00f6z lehet \u00faj elad\u00f3k vagy \u00faj term\u00e9kek sz\u00e1m\u00e1ra a sz\u00fcks\u00e9ges v\u00e9lem\u00e9nyek megszerz\u00e9s\u00e9re. V\u00e9lem\u00e9nyek n\u00e9lk\u00fcl szinte lehetetlen j\u00f3 rangsort el\u00e9rni vagy megnyerni a Buy Box-t. Ez\u00e9rt a Vine program jelent\u0151sen n\u00f6velheti egy term\u00e9k ismerts\u00e9g\u00e9t \u00e9s l\u00e1that\u00f3s\u00e1g\u00e1t. Ezenk\u00edv\u00fcl a v\u00e9lem\u00e9nyek alapvet\u0151en seg\u00edtenek a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3k t\u00e9nyleges v\u00e1s\u00e1rl\u00e1sokk\u00e1 alak\u00edt\u00e1s\u00e1ban.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-63848-identifier\">Hogyan tesztelhetik az elad\u00f3k term\u00e9keiket az Amazon Vine-on?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-622026-identifier\">Elvileg b\u00e1rmely elad\u00f3, aki professzion\u00e1lis elad\u00f3i fi\u00f3kkal rendelkezik a Seller Centralban, hozz\u00e1f\u00e9rhet az <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help-page.html?itemID=NATSPKW5NBLLWPQ&amp;language=de_DE&amp;ref=efph_NATSPKW5NBLLWPQ_bred_X3CEV63Y4ZZAP37\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Vine<\/a>-hoz az &#8220;Hirdet\u00e9s&#8221; alatt. Ott egyedi term\u00e9kek regisztr\u00e1lhat\u00f3k a programba az <a href=\"https:\/\/www.sellerlogic.com\/hu\/wiki\/asin\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASIN<\/a> seg\u00edts\u00e9g\u00e9vel. Nincs k\u00f6zvetlen kiz\u00e1r\u00e1s egy adott term\u00e9kkateg\u00f3ri\u00e1b\u00f3l. Az elad\u00f3k csak bizonyos vari\u00e1ci\u00f3kat is regisztr\u00e1lhatnak egy term\u00e9kb\u0151l; azonban az Amazon azt javasolja, hogy minden vari\u00e1ci\u00f3t biztos\u00edtsanak, mivel ez n\u00f6veli a val\u00f3sz\u00edn\u0171s\u00e9g\u00e9t annak, hogy a term\u00e9ktesztel\u0151 pozit\u00edv v\u00e9lem\u00e9nyt ad, ha v\u00e1laszthatja a prefer\u00e1lt v\u00e1ltozat\u00e1t.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-20909-identifier\">A k\u00f6vetkez\u0151 k\u00f6vetelm\u00e9nyeknek kell teljes\u00fclni\u00fck ahhoz, hogy a term\u00e9kek r\u00e9szt vehessenek az Amazon Vine-ban:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305482-identifier\"><li class=\"theme-wp-block gb-responsive-578103-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ez egy m\u00e1rkaregistr\u00e1ci\u00f3val rendelkez\u0151 term\u00e9k az Amazon Brand Registry-ben.<\/li><li class=\"theme-wp-block gb-responsive-830259-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A term\u00e9k kevesebb mint 30 alkalommal lett \u00e9rt\u00e9kelve a term\u00e9k r\u00e9szletez\u0151 oldal\u00e1n<\/li><li class=\"theme-wp-block gb-responsive-377167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00daj \u00e1llapotban kell lennie, \u00e9s el\u00e9rhet\u0151nek kell lennie a regisztr\u00e1ci\u00f3 id\u0151pontj\u00e1ban<\/li><li class=\"theme-wp-block gb-responsive-261717-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A term\u00e9ket <a href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/brexit-az-amazon-fba-leallitja-a-keszletatvitelt-az-eu-es-az-egyesult-kiralysag-kozott-ime-mit-tehetnek-a-kereskedok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fulfillment by Amazon (FBA)<\/a> szolg\u00e1ltat\u00e1ssal kell sz\u00e1ll\u00edtani, \u00e9s m\u00e1r rakt\u00e1ron kell lennie.<\/li><li class=\"theme-wp-block gb-responsive-484218-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A list\u00e1z\u00e1snak tartalmaznia kell egy le\u00edr\u00e1st \u00e9s egy k\u00e9pet<\/li><li class=\"theme-wp-block gb-responsive-557879-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">A term\u00e9k nem lehet erotikus t\u00e1rgy.<\/li><li class=\"theme-wp-block gb-responsive-965137-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ezenk\u00edv\u00fcl nem lehet kieg\u00e9sz\u00edt\u0151, de \u00f6n\u00e1ll\u00f3an haszn\u00e1lhat\u00f3 kell legyen. (Kiv\u00e9telt k\u00e9peznek a k\u00f6z\u00f6ns\u00e9ges term\u00e9kekhez tartoz\u00f3 kieg\u00e9sz\u00edt\u0151k, p\u00e9ld\u00e1ul n\u00e9pszer\u0171 mobiltelefonok tokjai.)<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-188429-identifier\">A term\u00e9kek honnan sz\u00e1rmaznak a Vine tesztel\u0151k sz\u00e1m\u00e1ra?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-113949-identifier\">A tesztterm\u00e9keket az elad\u00f3k biztos\u00edtj\u00e1k a tesztel\u0151k sz\u00e1m\u00e1ra, \u00e9s az FBA-n kereszt\u00fcl teljes\u00edtik. Minden elad\u00f3nak korl\u00e1tozott sz\u00e1m\u00fa regisztr\u00e1ci\u00f3ja \u00e1ll rendelkez\u00e9sre. Ezek jellemz\u0151en 90 napig akt\u00edvak a kezd\u00e9si d\u00e1tumt\u00f3l, hacsak az \u00f6sszes egys\u00e9get el\u0151bb nem \u00e9rt\u00e9kelik. Ha a hat\u00e1r\u00e9rt\u00e9k el\u00e9rhet\u0151, az elad\u00f3knak v\u00e1rniuk kell, am\u00edg egy term\u00e9k megl\u00e9v\u0151 Amazon Vine r\u00e9szv\u00e9tele v\u00e9get \u00e9r, miel\u0151tt \u00fajra regisztr\u00e1ln\u00e1nak.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-165619-identifier\">A tesztterm\u00e9keket az elad\u00f3k biztos\u00edtj\u00e1k a tesztel\u0151k sz\u00e1m\u00e1ra, \u00e9s az FBA-n kereszt\u00fcl teljes\u00edtik. Minden elad\u00f3nak korl\u00e1tozott sz\u00e1m\u00fa regisztr\u00e1ci\u00f3ja \u00e1ll rendelkez\u00e9sre. Ezek jellemz\u0151en 90 napig akt\u00edvak a kezd\u00e9si d\u00e1tumt\u00f3l, hacsak az \u00f6sszes egys\u00e9get el\u0151bb nem \u00e9rt\u00e9kelik. Ha a hat\u00e1r\u00e9rt\u00e9k el\u00e9rhet\u0151, az elad\u00f3knak v\u00e1rniuk kell, am\u00edg egy term\u00e9k megl\u00e9v\u0151 Amazon Vine r\u00e9szv\u00e9tele v\u00e9get \u00e9r, miel\u0151tt \u00fajra regisztr\u00e1ln\u00e1nak.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-58480-identifier\">Az Amazon Vine \u00e9rt\u00e9kel\u0151k k\u00f6telesek pozit\u00edv \u00e9rt\u00e9kel\u00e9st \u00edrni?<\/h3>A Amazon Vine programban r\u00e9szt vev\u0151 \u00e9rt\u00e9kel\u0151knek nem k\u00f6telez\u0151 pozit\u00edv \u00e9rt\u00e9kel\u00e9st \u00edrniuk, \u00e9s egy\u00e1ltal\u00e1n nem k\u00f6telez\u0151 \u00e9rt\u00e9kel\u00e9st k\u00f6zz\u00e9tenni\u00fck. Ezzel kapcsolatban <a class=\"theme-wp-block\" href=\"https:\/\/www.amazon.de\/gp\/vine\/help\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon kijelenti<\/a>: &#8220;\u00c9rt\u00e9kelj\u00fck a term\u00e9kr\u0151l alkotott \u0151szinte v\u00e9lem\u00e9nyeket &#8211; pozit\u00edv vagy negat\u00edv.&#8221; Ez azt is jelenti, hogy a negat\u00edv \u00e9rt\u00e9kel\u00e9seket nem lehet t\u00f6r\u00f6lni, amennyiben megfelelnek a <a class=\"theme-wp-block\" href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=hp_left_v4_sib?ie=UTF8&amp;nodeId=201929730\" target=\"_blank\" rel=\"noreferrer noopener\">k\u00f6z\u00f6ss\u00e9gi ir\u00e1nyelveknek<\/a>.<p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572095-identifier\">Mivel csak az Amazon v\u00e1s\u00e1rl\u00f3i v\u00e1lhatnak Vine term\u00e9ktesztel\u0151kk\u00e9, ha megh\u00edv\u00e1st kapnak, egy bizonyos szint\u0171 min\u0151s\u00e9gellen\u0151rz\u00e9s biztos\u00edtott. Ezenk\u00edv\u00fcl az Amazon figyelemmel k\u00eds\u00e9ri az akt\u00edv Vine r\u00e9sztvev\u0151ket, \u00e9s elt\u00e1vol\u00edthatja \u0151ket, ha m\u00e1r nem felelnek meg a r\u00e9szv\u00e9teli krit\u00e9riumoknak.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518831-identifier\">Ennek megfelel\u0151en csak a kiv\u00e1lasztott v\u00e1s\u00e1rl\u00f3k v\u00e1lhatnak Amazon Vine tagokk\u00e1\/term\u00e9ktesztel\u0151kk\u00e9, mivel az Amazon meg akarja akad\u00e1lyozni, hogy megb\u00edzhatatlan felhaszn\u00e1l\u00f3k csak a ingyenes term\u00e9kek miatt regisztr\u00e1ljanak.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-687885-identifier\">Mennyibe ker\u00fcl, hogy egy Amazon Vine tesztel\u0151 \u00e9rt\u00e9kelje a term\u00e9keket?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-70560-identifier\">Jelenleg a Vine regisztr\u00e1ci\u00f3k ingyenesek. Ha d\u00edjat kellene felsz\u00e1m\u00edtani, azt a regisztr\u00e1ci\u00f3s folyamat sor\u00e1n a &#8220;Regisztr\u00e1ci\u00f3s r\u00e9szletek&#8221; oldalon t\u00fcntetn\u00e9k fel. M\u00e9g nem vil\u00e1gos, hogy a piact\u00e9ri elad\u00f3k milyen k\u00f6lts\u00e9gekre sz\u00e1m\u00edthatnak.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-573205-identifier\">A elad\u00f3k jogilag felb\u00e9relhetnek term\u00e9ktesztel\u0151ket az Amazon Vine programon k\u00edv\u00fcl?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572682-identifier\">A term\u00e9kek Amazon tesztel\u0151inek megtal\u00e1l\u00e1s\u00e1hoz az elad\u00f3k a m\u00faltban k\u00fcl\u00f6nb\u00f6z\u0151 strat\u00e9gi\u00e1kat dolgoztak ki. Azonban az Amazon term\u00e9kek jogszer\u0171 \u00e9rt\u00e9kel\u00e9se csak organikusan lehets\u00e9ges. Hat\u00e1rozottan illeg\u00e1lis jutalmat felaj\u00e1nlani egy pozit\u00edv \u00e9rt\u00e9kel\u00e9s\u00e9rt vagy hamis \u00e9rt\u00e9kel\u00e9seket gy\u00e1rtani.<\/p><a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/hu\/blog\/6-vegso-tipp-az-amazonon-torteno-tobb-ertekeles-generalasahoz\/\" target=\"_blank\" rel=\"noreferrer noopener\">B\u00e1r az elad\u00f3knak vannak finom lehet\u0151s\u00e9geik<\/a>, ezek nagyon korl\u00e1tozottak, \u00e9s \u00f3vatosan kell alkalmazni \u0151ket. Ennek megfelel\u0151en az Amazon Vine tesztel\u0151k lehetnek az egyetlen m\u00f3dja annak, hogy t\u00f6bb \u00e9rt\u00e9kel\u00e9st nyerjenek egy term\u00e9khez \u2013 k\u00fcl\u00f6n\u00f6sen a term\u00e9k bevezet\u00e9s\u00e9t k\u00f6vet\u0151 id\u0151szakban.","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1838,1862,1859],"class_list":["post-225447","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon","wiki_archive-ertekesites","wiki_archive-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Vine: K\u00f6vetelm\u00e9nyek, Folyamat \u00e9s D\u00edjak<\/title>\n<meta name=\"description\" content=\"Az Amazon Vine lehet\u0151v\u00e9 teszi, hogy a term\u00e9keket val\u00f3s v\u00e1s\u00e1rl\u00f3k tesztelj\u00e9k. \u00cdme, hogyan m\u0171k\u00f6dik \u00e9s mire \u00e9rdemes figyelni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/hu\/wiki\/amazon-vine\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Vine: K\u00f6vetelm\u00e9nyek, Folyamat \u00e9s D\u00edjak\" \/>\n<meta property=\"og:description\" content=\"Az Amazon Vine lehet\u0151v\u00e9 teszi, hogy a term\u00e9keket val\u00f3s v\u00e1s\u00e1rl\u00f3k tesztelj\u00e9k. \u00cdme, hogyan m\u0171k\u00f6dik \u00e9s mire \u00e9rdemes figyelni.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/hu\/wiki\/amazon-vine\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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