{"id":241823,"date":"2023-03-28T08:02:00","date_gmt":"2023-03-28T08:02:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/"},"modified":"2025-09-13T10:31:19","modified_gmt":"2025-09-13T10:31:19","slug":"strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/","title":{"rendered":"<strong>\u30a2\u30de\u30be\u30f3\u306eKPI: \u30a2\u30de\u30be\u30f3\u30c7\u30fc\u30bf\u304c\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3064\u3044\u3066\u4f55\u3092\u793a\u3057\u3066\u3044\u308b\u304b<\/strong>"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-951547-identifier\">\u6570\u767e\u4e07\u306e\u6bce\u65e5\u306e\u8a2a\u554f\u8005\u3092\u6301\u3064\u30a2\u30de\u30be\u30f3\u306f\u3001\u8ca9\u58f2\u8005\u306b\u88fd\u54c1\u3092\u5c55\u793a\u3057\u8ca9\u58f2\u3059\u308b\u305f\u3081\u306e\u5de8\u5927\u306a\u6f5c\u5728\u80fd\u529b\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306f\u3001\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u307e\u3059\u307e\u3059\u591a\u304f\u306e\u8ca9\u58f2\u8005\u3092\u5f15\u304d\u4ed8\u3051\u3001\u7d50\u679c\u3068\u3057\u3066\u5e38\u306b\u5897\u5927\u3059\u308b\u7af6\u4e89\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u975e\u5e38\u306b\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u74b0\u5883\u3067\u88fd\u54c1\u3092\u6210\u529f\u88cf\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30a2\u30de\u30be\u30f3\u5e83\u544a\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3069\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3069\u306e\u88fd\u54c1\u306b\u9069\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u5e83\u544a\u306f\u3069\u308c\u307b\u3069\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p><p class=\"theme-wp-block gb-responsive-538895-identifier\">\u3053\u306e\u6642\u70b9\u3067\u3001\u30a2\u30de\u30be\u30f3\u306eKPI\u304c\u767b\u5834\u3057\u307e\u3059\u3002\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u306f\u3001\u8ca9\u58f2\u8005\u304c\u30a2\u30de\u30be\u30f3\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3057\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af\u3068\u3057\u3066\u7406\u89e3\u3055\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30a2\u30de\u30be\u30f3\u306e\u3069\u306eKPI\u304c\u5b9f\u969b\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u30a2\u30de\u30be\u30f3\u30c7\u30fc\u30bf\u306f\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3064\u3044\u3066\u4f55\u3092\u793a\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30a2\u30de\u30be\u30f3\u306eKPI\u304c\u8ca9\u58f2\u8005\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3067\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u306e\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-485814-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135528\/Autorenbild_Moritz-Meyer_MOVESELL-scaled.jpg);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">\u30b2\u30b9\u30c8\u6295\u7a3f<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Moritz Meyer<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>&#8230;\u306f<a href=\"https:\/\/movesell.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Movesell GmbH<\/a>\u306e\u5171\u540c\u5275\u8a2d\u8005\u517c\u30de\u30cd\u30fc\u30b8\u30f3\u30b0\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3067\u3059\u3002<\/p><p>\u30ad\u30fc\u30eb\u306e\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u306f\u30012017\u5e74\u304b\u3089\u30a2\u30de\u30be\u30f3\u3067\u306e\u6210\u9577\u3001\u53ce\u76ca\u6027\u3001\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3092\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u3001SEO\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5206\u91ce\u3067\u30a2\u30de\u30be\u30f3\u306e\u5c02\u9580\u5bb6\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002\u72ec\u81ea\u306eMOVESELL\u30a2\u30de\u30be\u30f3\u5206\u6790\u30c4\u30fc\u30ebROPT\u306e\u5c02\u9580\u5bb6\u3068\u3057\u3066\u306e\u4ed5\u4e8b\u306b\u52a0\u3048\u3066\u3001\u30e2\u30ea\u30c3\u30c4\u306f\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u52d5\u5411\u3092\u628a\u63e1\u3057\u3001\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002\u5f7c\u306f\u5b9a\u671f\u7684\u306bLinkedIn\u3067\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u5c02\u9580\u77e5\u8b58\u3092\u5171\u6709\u3057\u3066\u3044\u307e\u3059\u3002<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block gb-responsive-942441-identifier wp-block-heading\"><strong>\u306a\u305c\u30a2\u30de\u30be\u30f3\u306eKPI\u306f\u91cd\u8981\u306a\u306e\u304b\uff1f<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-890291-identifier\">\u307e\u305a\u7b2c\u4e00\u306b\u3001\u306a\u305c\u30a2\u30de\u30be\u30f3\u306eKPI\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f\u30a2\u30de\u30be\u30f3\u3067\u306e\u8ca9\u58f2\u3068\u30a2\u30de\u30be\u30f3\u5e83\u544a\u306e\u5229\u7528\u306f\u3001\u591a\u304f\u306e\u6c7a\u5b9a\u306b\u3088\u3063\u3066\u5f62\u4f5c\u3089\u308c\u307e\u3059\u3002\u3069\u306e\u88fd\u54c1\u304c\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3092\u901a\u3058\u3066\u6d41\u901a\u306b\u9069\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u88fd\u54c1\u304c\u4ed6\u306e\u88fd\u54c1\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b\u306e\u304b\uff1f\u3069\u306e\u4fa1\u683c\u304c\u6a5f\u80fd\u3057\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3069\u308c\u307b\u3069\u306e\u5f71\u97ff\u3092\u793a\u3059\u306e\u304b\uff1f<\/p><p class=\"theme-wp-block gb-responsive-532194-identifier\">KPI\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8ca9\u58f2\u8005\u306f\u88fd\u54c1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3057\u3001\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u3066\u4e0d\u8db3\u3092\u7279\u5b9a\u3057\u88dc\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a2\u30de\u30be\u30f3\u306eKPI\u306f\u3001\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u306e\u5b9a\u7fa9\u3068\u30a2\u30de\u30be\u30f3\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u60c5\u5831\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059<\/p><h2 class=\"theme-wp-block gb-responsive-409983-identifier wp-block-heading\"><strong>\u30a2\u30de\u30be\u30f3\u306e\u95a2\u9023KPI<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-731137-identifier\">\u30a2\u30de\u30be\u30f3\u306e\u591a\u304f\u306e<a href=\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/\">KPI<\/a>\u3092\u898b\u3066\u3044\u308b\u3068\u3001\u30c7\u30fc\u30bf\u306e\u91cf\u306b\u5727\u5012\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u7570\u306a\u308b\u5e83\u544a\u5f62\u5f0f\u3001\u696d\u754c\u3001\u914d\u9001\u65b9\u6cd5\u306b\u5bfe\u3057\u3066\u7279\u5b9a\u306eKPI\u304c\u898b\u3064\u304b\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u8ca9\u58f2\u8005\u3068\u30d9\u30f3\u30c0\u30fc\u306e\u305f\u3081\u306e\u7279\u5b9a\u306eKPI\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3089\u3059\u3079\u3066\u304c\u672c\u5f53\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p><p class=\"theme-wp-block gb-responsive-923258-identifier\">\u306f\u3044\u3068\u3044\u3044\u3048\u3067\u3059\u3002\u30a2\u30de\u30be\u30f3\u306e\u500b\u3005\u306eKPI\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u5f71\u97ff\u7bc4\u56f2\u306b\u5bfe\u3057\u3066\u5e38\u306b\u6b63\u5f53\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u81ea\u5206\u306e\u30a2\u30de\u30be\u30f3\u3067\u306e\u6d3b\u52d5\u306b\u3064\u3044\u3066\u306e\u58f0\u660e\u3092\u51fa\u3059\u30a2\u30de\u30be\u30f3\u306eKPI\u3092\u77e5\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u5341\u5206\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3088\u304f\u4f7f\u7528\u3055\u308c\u308bKPI\u30923\u3064\u306e\u30c6\u30fc\u30de\u9818\u57df\u306b\u5206\u3051\u3066\u3001\u5f90\u3005\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u306e\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u306f\u3001KPI\u304c\u8ca9\u58f2\u8005\u307e\u305f\u306f\u30d9\u30f3\u30c0\u30fc\u306b\u3088\u308a\u9069\u7528\u3055\u308c\u308b\u304b\u3069\u3046\u304b\u3092\u7279\u306b\u8003\u616e\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u30c6\u30fc\u30de\u5225\u306e\u9069\u7528\u306b\u57fa\u3065\u3044\u3066KPI\u3092\u5206\u985e\u3057\u307e\u3059<\/p><h3 class=\"theme-wp-block gb-responsive-756932-identifier wp-block-heading\"><strong>\u5168\u4f53\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306eKPI<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-887449-identifier\">\u6700\u521d\u306b\u3001\u30a2\u30de\u30be\u30f3\u306e\u5168\u4f53\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306eKPI\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u30a2\u30de\u30be\u30f3\u3067\u306e\u81ea\u793e\u88fd\u54c1\u306b\u9069\u7528\u3055\u308c\u308b\u5e83\u544a\u3068\u306f\u72ec\u7acb\u3057\u3066\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u8ca9\u58f2\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002<\/p><h3 class=\"theme-wp-block gb-responsive-132972-identifier wp-block-heading\"><strong>\u88fd\u54c1\u306e\u6210\u529f\u3068\u5931\u6557\u3092\u6e2c\u5b9a\u3059\u308b<\/strong><\/h3>\u30a2\u30de\u30be\u30f3\u3067\u306e\u88fd\u54c1\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3084\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u306eKPI\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af\u306f\u3001\u9078\u629e\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u30bb\u30c3\u30c8\u304c\u691c\u7d22\u30af\u30a8\u30ea\u3068\u3069\u308c\u3060\u3051\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3001\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3067\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u4f4d\u7f6e\u306e\u53ef\u8996\u6027\u304c\u3069\u308c\u307b\u3069\u9ad8\u3044\u304b\u3092\u793a\u3059\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3082\u3001\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3059\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u95a2\u9023\u6027\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u63d0\u4f9b\u3055\u308c\u305f\u88fd\u54c1\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u304b\u3069\u3046\u304b\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u8ca9\u58f2\u8005\u304c\u88fd\u54c1\u306ebuy box\u3092\u6240\u6709\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u8ca9\u58f2\u6a5f\u4f1a\u304c\u5897\u3048\u308b\u305f\u3081\u3001\u6240\u6709\u6a29\u306e\u76e3\u8996\u306f\u591a\u304f\u306e\u8ca9\u58f2\u8005\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u95a2\u5fc3\u4e8b\u3067\u3059\u3002LBB\uff08Lost Buy Box\uff09\u3084Buy Box\u306e\u52dd\u7387\uff08%\uff09\u306a\u3069\u306eKPI\u306f\u3001\u8ca9\u58f2\u8005\u304c\u8a2d\u5b9a\u3057\u305f\u4fa1\u683c\u306e\u305f\u3081\u306b\u81ea\u793e\u88fd\u54c1\u306e\u30d0\u30a4\u30dc\u30c3\u30af\u30b9\u3092\u5931\u3063\u305f\u56de\u6570\u3084\u3001\u3059\u3079\u3066\u306eASIN\u306b\u5bfe\u3057\u3066\u30d0\u30a4\u30dc\u30c3\u30af\u30b9\u304c\u3069\u308c\u3060\u3051\u306e\u5272\u5408\u3067\u7372\u5f97\u3055\u308c\u305f\u304b\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002\u9ad8\u3044LBB\u5024\u306f\u3001\u7af6\u4e89\u3084\u305d\u308c\u306b\u4f34\u3046\u4fa1\u683c\u5909\u52d5\u306b\u9069\u5fdc\u3057\u306a\u3044\u554f\u984c\u306e\u3042\u308b\u4fa1\u683c\u653f\u7b56\u3092\u793a\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u9ad8\u3044\u30d0\u30a4\u30dc\u30c3\u30af\u30b9\u7372\u5f97\u7387\u306f\u91cd\u8981\u306a\u8ca9\u58f2\u6a5f\u4f1a\u3092\u793a\u5506\u3057\u307e\u3059\u3002<strong class=\"theme-wp-block\">RepOOS<\/strong> KPI\u306f\u3001\u9078\u629e\u3057\u305f\u671f\u9593\u5185\u306bASIN\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306e\u3046\u3061\u3001\u8a2a\u554f\u6642\u306b\u5229\u7528\u3067\u304d\u306a\u304b\u3063\u305f\u304c\u3001\u30d9\u30f3\u30c0\u30fc\u306e\u6ce8\u6587\u30d7\u30ed\u30bb\u30b9\u306e\u81ea\u52d5\u8a08\u7b97\u30d7\u30ed\u30bb\u30b9\u3067\u518d\u6ce8\u6587\u53ef\u80fd\u3068\u3057\u3066\u8a18\u9332\u3055\u308c\u305f\u3082\u306e\u3092\u793a\u3057\u307e\u3059\u3002\u9ad8\u3044\u5024\u306f\u3001\u88fd\u54c1\u306e\u7d99\u7d9a\u7684\u306a\u53ef\u7528\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u5728\u5eab\u7ba1\u7406\u3084\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u30d7\u30ed\u30bb\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u8ca9\u58f2\u8005\u306f\u3001\u8ca9\u58f2\u3055\u308c\u305f\u88fd\u54c1\u306e\u3059\u3079\u3066\u306e\u30b3\u30b9\u30c8\u3092\u5dee\u3057\u5f15\u3044\u305f\u5f8c\u306b\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u304c\u5f97\u3089\u308c\u308b\u304b\u3092\u30a2\u30de\u30be\u30f3\u30c7\u30fc\u30bf\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u9ad8\u3044<strong class=\"theme-wp-block\">\u30cd\u30c3\u30c8PPM<\/strong>\uff08\u30cd\u30c3\u30c8\u7d14\u88fd\u54c1\u30de\u30fc\u30b8\u30f3\uff09\u306f\u3001\u5229\u76ca\u306e\u3042\u308b\u88fd\u54c1\u3068\u9ad8\u3044\u30de\u30fc\u30b8\u30f3\u3092\u793a\u3057\u307e\u3059\u3002<div class=\"wp-block-image gb-responsive-112874-identifier\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/U%CC%88berblick-u%CC%88ber-relevante-KPIs-auf-Amazon.jpg\" alt=\"<strong>\u30a2\u30de\u30be\u30f3\u306eKPI: \u30a2\u30de\u30be\u30f3\u30c7\u30fc\u30bf\u304c\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3064\u3044\u3066\u4f55\u3092\u793a\u3057\u3066\u3044\u308b\u304b<\/strong>&#8221; class=&#8221;wp-image-25603&#8243; width=&#8221;710&#8243; height=&#8221;631&#8243;><\/figure><\/div><h3 class=\"theme-wp-block gb-responsive-73139-identifier wp-block-heading\"><strong>\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u305f\u3081\u306eKPI<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-471541-identifier\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u306f\u3001\u6301\u7d9a\u7684\u306a\u9867\u5ba2\u57fa\u76e4\u3092\u78ba\u7acb\u3059\u308b\u4e0a\u3067\u6700\u3082\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u76e3\u8996\u3059\u308b\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306aKPI\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3053\u308c\u3089\u306f\u9867\u5ba2\u306e\u65c5\u3084\u8ca9\u58f2\u8005\u3068\u9867\u5ba2\u306e\u9593\u306e\u63a5\u70b9\u306e\u7570\u306a\u308b\u5074\u9762\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\u3057\u305f\u304c\u3063\u3066\u3001\u8ffd\u8de1\u756a\u53f7\u306e<strong class=\"theme-wp-block\">\u6709\u52b9\u6027\u306e\u5272\u5408<\/strong>\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6ce8\u6587\u306e\u72b6\u6cc1\u3092\u78ba\u8a8d\u3067\u304d\u308b\u5834\u5408\u3001\u3088\u308a\u30dd\u30b8\u30c6\u30a3\u30d6\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002\u9ad8\u3044<strong class=\"theme-wp-block\">\u9045\u5ef6\u914d\u9054\u7387<\/strong>\u3084\u9577\u3044<strong class=\"theme-wp-block\">\u5e73\u5747\u914d\u9001\u671f\u9593<\/strong>\u306f\u3001\u4f8b\u3048\u3070\u3001\u914d\u9001\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u9867\u5ba2\u4f53\u9a13\u304c\u60aa\u3044\u3053\u3068\u3092\u793a\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u540c\u69d8\u306b\u3001\u8ca9\u58f2\u8005\u304b\u3089\u306e\u9577\u3044<strong class=\"theme-wp-block\">\u5e73\u5747\u5fdc\u7b54\u6642\u9593<\/strong>\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u5fdc\u3058\u308b\u305f\u3081\u306b\u904e\u53bb90\u65e5\u9593\u306b\u5fc5\u8981\u3060\u3063\u305f\u3082\u306e\u3067\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u60aa\u3044\u4f53\u9a13\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u72b6\u6cc1\u306f\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u4e0d\u6e80\u3001\u8fd4\u54c1\u3001\u307e\u305f\u306f\u5e73\u5747\u8ca9\u58f2\u8005\u8a55\u4fa1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4f4e\u3044\u5e73\u5747\u8ca9\u58f2\u8005\u8a55\u4fa1\u306f\u3001\u88fd\u54c1\u81ea\u4f53\u306e\u6b20\u9665\u304b\u3089\u751f\u3058\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u3001\u3053\u308c\u306f<strong class=\"theme-wp-block\">\u6ce8\u6587\u6b20\u9665\u7387<\/strong>\u306b\u53cd\u6620\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u6279\u5224\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u30ec\u30d3\u30e5\u30fc\u3092\u5e38\u306b\u76e3\u8996\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u306f\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u5fdc\u7b54\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<h3 class=\"theme-wp-block gb-responsive-164936-identifier wp-block-heading\"><strong>\u65b0\u898f\u9867\u5ba2\u306e\u305f\u3081\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-355150-identifier\">\u9867\u5ba2\u57fa\u76e4\u306e\u5b89\u5b9a\u3057\u305f\u6210\u9577\u306f\u3001\u81ea\u793e\u88fd\u54c1\u306e\u8ca9\u58f2\u5897\u52a0\u3068\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u306b\u95a2\u3059\u308b\u52d5\u5411\u306e\u6d1e\u5bdf\u306f\u3001\u8ca9\u58f2\u8005\u306b\u9867\u5ba2\u57fa\u76e4\u306e\u69cb\u6210\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\u9ad8\u3044\u300c\u65b0\u898f\u9867\u5ba2\u300d\u6ce8\u6587\u6570\u3084\u300c\u65b0\u898f\u9867\u5ba2\u300d\u53ce\u76ca\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af\u306e\u5024\u3001\u304a\u3088\u3073\u305d\u308c\u305e\u308c\u306e\u7dcf\u9867\u5ba2\u57fa\u76e4\u306b\u5bfe\u3059\u308b\u5272\u5408\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306b\u3088\u3063\u3066\u3069\u308c\u3060\u3051\u306e\u6ce8\u6587\u304c\u884c\u308f\u308c\u3001\u3069\u308c\u3060\u3051\u306e\u53ce\u76ca\u304c\u751f\u6210\u3055\u308c\u305f\u304b\u3092\u793a\u3057\u307e\u3059\u3002<h2 class=\"theme-wp-block gb-responsive-964822-identifier wp-block-heading\"><strong>\u30a2\u30de\u30be\u30f3\u306e\u5e83\u544aKPI<\/strong><\/h2>\u30a2\u30de\u30be\u30f3\u5e83\u544a\u3092\u898b\u308b\u3068\u3001\u3055\u307e\u3056\u307e\u306a\u76f8\u4e92\u306b\u95a2\u9023\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u3059\u3050\u306b\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u306e\u6210\u529f\u3068\u30b3\u30b9\u30c8\u3092\u826f\u304f\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u500b\u3005\u306eKPI\u306e\u8003\u616e\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<h3 class=\"theme-wp-block gb-responsive-893740-identifier wp-block-heading\"><strong>\u30a2\u30de\u30be\u30f3\u306e\u5e83\u544a\u30b3\u30b9\u30c8\u306b\u95a2\u3059\u308bKPI<\/strong><\/h3>\u5e83\u544a\u30b3\u30b9\u30c8\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001KPI\u306e<strong class=\"theme-wp-block\">CPC<\/strong>\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u3084<strong class=\"theme-wp-block\">\u5e83\u544a\u8cbb<\/strong>\uff08\u5e83\u544a\u7d4c\u8cbb\uff09\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002CPC\u306f\u3001\u8a2d\u5b9a\u3055\u308c\u305f\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u969b\u306b\u767a\u751f\u3059\u308b\u5e83\u544a\u30b3\u30b9\u30c8\u3092\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u6ce8\u6587\u6642\u306b\u767a\u751f\u3059\u308b\u5e83\u544a\u30b3\u30b9\u30c8\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u5e83\u544a\u8cbb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af\u306f\u3001\u7dcf\u5e83\u544a\u30b3\u30b9\u30c8\u306e\u6982\u8981\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5e83\u544a\u7d4c\u8cbb\u3092\u6700\u9069\u5316\u3057\u7ba1\u7406\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3053\u308c\u3089\u306eKPI\u3092\u76e3\u8996\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u308c\u3089\u306f\u9054\u6210\u3055\u308c\u305f\u53ce\u76ca\u6027\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u306a\u3044\u305f\u3081\u3001\u9ad8\u3044\u5e83\u544a\u30b3\u30b9\u30c8\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u53ce\u76ca\u6027\u304c\u9054\u6210\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<h3 class=\"theme-wp-block gb-responsive-494126-identifier wp-block-heading\"><strong>\u30a2\u30de\u30be\u30f3\u3067\u306e\u5e83\u544a\u6210\u529f\u306e\u6e2c\u5b9a<\/strong><\/h3>\u5e83\u544a\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u500b\u3005\u306e\u5e83\u544a\u306e\u53ef\u8996\u6027\u3068\u5229\u7528\u72b6\u6cc1\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30de\u30be\u30f3\u306eKPI\u3067\u3042\u308b<strong class=\"theme-wp-block\">\u30af\u30ea\u30c3\u30af\u6570<\/strong>\u3001<strong class=\"theme-wp-block\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570<\/strong>\u3001<strong class=\"theme-wp-block\">\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09<\/strong>\u3001<strong class=\"theme-wp-block\">\u30d3\u30e5\u30fc\u7387\uff08VTR\uff09<\/strong>\u3001\u304a\u3088\u3073<strong class=\"theme-wp-block\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30b7\u30a7\u30a2<\/strong>\u304c\u3053\u306e\u76ee\u7684\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-3383-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570<\/strong>\u306f\u5e83\u544a\u306e\u53ef\u8996\u6027\u3092\u793a\u3057\u3001\u4f55\u4eba\u304c\u5e83\u544a\u3092\u898b\u305f\u304b\u3092\u793a\u3057\u307e\u3059\u3002<strong>\u30af\u30ea\u30c3\u30af\u6570<\/strong>\u306f\u9867\u5ba2\u306e\u65c5\u306e\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u9032\u307f\u3001\u5e83\u544a\u306e\u30d3\u30e5\u30fc\u3092\u8868\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001<strong>\u30af\u30ea\u30c3\u30af\u7387<\/strong>\u304c\u7b97\u51fa\u3055\u308c\u3001\u5e83\u544a\u3092\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u3069\u308c\u3060\u3051\u306e\u5272\u5408\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u3092\u793a\u3057\u307e\u3059\u3002<strong>VTR<\/strong>\u306f\u3053\u308c\u3089\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af\u3092\u52d5\u753b\u5f62\u5f0f\u306b\u95a2\u9023\u4ed8\u3051\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5f8c\u306b\u52d5\u753b\u304c\u3069\u308c\u3060\u3051\u8996\u8074\u3055\u308c\u305f\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/li>\u8ffd\u52a0\u306e\u5e83\u544a\u6210\u529f\u306e\u6307\u6a19\u306f\u3001\u30a2\u30de\u30be\u30f3\u306eKPI\u3067\u3042\u308b<strong class=\"theme-wp-block\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30b7\u30a7\u30a2<\/strong>\u306b\u3088\u3063\u3066\u63d0\u4f9b\u3055\u308c\u3001\u3053\u308c\u306f\u81ea\u793e\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30c8\u30c3\u30d7\u691c\u7d22\u7d50\u679c\u306e\u7dcf\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u4e2d\u3067\u53d7\u3051\u53d6\u3063\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u5272\u5408\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<li class=\"theme-wp-block\"><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387 (CR)<\/strong> \u306f\u3001\u9867\u5ba2\u306e\u65c5\u5168\u4f53\u3092\u542b\u307f\u3001\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u4eba\u306e\u3046\u3061\u5b9f\u969b\u306b\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u305f\u4eba\u306e\u6570\u3092\u793a\u3057\u307e\u3059\u3002\u307b\u3068\u3093\u3069\u306e\u5e83\u544a\u306f\u30af\u30ea\u30c3\u30af\u3054\u3068\u306b\u652f\u6255\u308f\u308c\u308b\u305f\u3081\u3001\u3053\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u306f\u5e83\u544a\u304c\u6700\u7d42\u7684\u306b\u3069\u308c\u3060\u3051\u6210\u529f\u3057\u305f\u304b\u3092\u5224\u65ad\u3059\u308b\u4e0a\u3067\u91cd\u8981\u3067\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u9069\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u629e\u3057\u3001\u88fd\u54c1\u30da\u30fc\u30b8\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002\u88fd\u54c1\u3068\u4fa1\u683c\u306e\u7af6\u4e89\u529b\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u6700\u9069\u5316\u306e\u969b\u306b\u8003\u616e\u3059\u3079\u304d\u3067\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u671b\u307e\u3057\u3044\u7bc4\u56f2\u306b\u306a\u3044\u5834\u5408\u3001\u6700\u9069\u5316\u306e\u5fc5\u8981\u6027\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u88fd\u54c1\u30da\u30fc\u30b8\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u308b<a href=\"https:\/\/movesell.de\/amazon-listing-optimieren\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/strong><\/a>\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9577\u671f\u7684\u306b\u3088\u308a\u591a\u304f\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9054\u6210\u3067\u304d\u307e\u3059\u3002<\/li><li class=\"theme-wp-block\"><strong>\u5e83\u544a\u30b7\u30a7\u30a2<\/strong> \u306f\u3001\u5e83\u544a\u53ce\u5165\u3068\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u53ce\u5165\u306e\u6bd4\u7387\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3082\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u6bd4\u7387\u3092\u8ffd\u6c42\u3059\u3079\u304d\u3067\u3059\u304c\u3001\u305d\u306e\u5024\u306f\u500b\u5225\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u6226\u7565\u7684\u76ee\u6a19\u306b\u95a2\u9023\u3057\u3066\u8a55\u4fa1\u3055\u308c\u308b\u3079\u304d\u3067\u3059\u3002<\/li><\/ul><\/div><h3 class=\"theme-wp-block gb-responsive-547627-identifier wp-block-heading\"><strong>\u30a2\u30de\u30be\u30f3\u3067\u306e\u53ce\u76ca\u6027\u306e\u305f\u3081\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-861067-identifier\">\u53ce\u76ca\u6027\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u884c\u3063\u305f\u6295\u8cc7\u3092\u5e83\u544a\u306e\u6210\u529f\u3068\u6bd4\u8f03\u3057\u307e\u3059\u3002KPI <strong>ROI (\u6295\u8cc7\u53ce\u76ca\u7387)<\/strong> \u3068 <strong>ROAS (\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c)<\/strong> \u3092\u8a08\u7b97\u3059\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30de\u30be\u30f3\u306f\u307e\u305f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19 <strong>ACoS (\u5e83\u544a\u8ca9\u58f2\u30b3\u30b9\u30c8)<\/strong> \u3068 <strong>TACoS (\u7dcf\u5e83\u544a\u8ca9\u58f2\u30b3\u30b9\u30c8)<\/strong> \u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-229214-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>ROI<\/strong> \u306f\u3001\u53ce\u76ca\u6027\u3068\u7d14\u5229\u76ca\u306e\u89b3\u70b9\u304b\u3089\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u7387\u3092\u793a\u3057\u307e\u3059\u3002\u3053\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u306f\u3001\u5229\u76ca\u3092\u6295\u8cc7\u3057\u305f\u8cc7\u672c\u3067\u5272\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002ROI \u304c 1.0 \u3088\u308a\u5927\u304d\u3044\u5834\u5408\u3001\u7d14\u5229\u76ca\u306f\u6295\u8cc7\u3057\u305f\u8cc7\u672c\u3088\u308a\u3082\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002ROI \u304c 1.0 \u672a\u6e80\u306e\u5834\u5408\u3001\u305d\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u975e\u53ce\u76ca\u7684\u3068\u898b\u306a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u308c\u3089\u306e\u4eee\u5b9a\u306f\u6ce8\u610f\u3057\u3066\u6271\u3046\u3079\u304d\u3067\u3042\u308a\u3001\u30af\u30ed\u30b9\/\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u305d\u306e\u4ed6\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u526f\u6b21\u7684\u52b9\u679c\u306f\u8003\u616e\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/li><li class=\"theme-wp-block\">\u5bfe\u7167\u7684\u306b\u3001<strong>ROAS<\/strong> \u306f\u3001\u5168\u4f53\u306e\u5e83\u544a\u8cbb\u7528\u3068\u751f\u6210\u3055\u308c\u305f\u5e83\u544a\u53ce\u5165\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u7279\u5b9a\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u4ed8\u304d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u3001\u307e\u305f\u306f\u88fd\u54c1\u306e\u5168\u4f53\u7684\u306a\u52b9\u7387\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/li><li class=\"theme-wp-block\">\u30a2\u30de\u30be\u30f3\u304c\u4f5c\u6210\u3057\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19<strong>ACoS<\/strong>\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u5e83\u544a\u8cbb\u7528\u306b\u5bfe\u3059\u308b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u53ce\u76ca\u6027\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u8ca9\u58f2\u306e\u5e73\u5747\u30b3\u30b9\u30c8\u304c\u4f4e\u3044\u307b\u3069\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3088\u308a\u53ce\u76ca\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001ACoS\u306f\u5e83\u544a\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u306e\u4e00\u3064\u3067\u3059\u3002<\/li><li class=\"theme-wp-block\"><strong>TACoS<\/strong> \u306f\u540c\u69d8\u306b\u8a08\u7b97\u3055\u308c\u307e\u3059\u304c\u3001\u5e83\u544a\u8cbb\u7528\u3060\u3051\u3067\u306a\u304f\u3001\u751f\u6210\u3055\u308c\u305f\u7dcf\u53ce\u5165\u306b\u5bfe\u3059\u308b\u7dcf\u8cbb\u7528\u3082\u8003\u616e\u306b\u5165\u308c\u308b\u305f\u3081\u3001\u5168\u4f53\u7684\u306a\u53ce\u76ca\u6027\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/li><\/ul><\/div><h3 class=\"theme-wp-block gb-responsive-705213-identifier wp-block-heading\"><strong>\u30b9\u30dd\u30f3\u30b5\u30fc\u4ed8\u304d\u30d6\u30e9\u30f3\u30c9\u52d5\u753b\u306e\u305f\u3081\u306e\u30a2\u30de\u30be\u30f3 KPI<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-309500-identifier\">\u30b9\u30dd\u30f3\u30b5\u30fc\u4ed8\u304d\u30d6\u30e9\u30f3\u30c9\u52d5\u753b\u306f\u3001\u30a2\u30de\u30be\u30f3\u5e83\u544a\u306e\u7279\u5b9a\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3042\u308a\u3001\u5e83\u544a\u306e\u6210\u529f\u3068\u95a2\u9023\u3059\u308b\u30b3\u30b9\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u7279\u5b9a\u306eKPI\u304c\u3042\u308a\u307e\u3059\u3002<\/p><h4 class=\"theme-wp-block gb-responsive-722533-identifier wp-block-heading\"><strong>\u30b9\u30dd\u30f3\u30b5\u30fc\u4ed8\u304d\u30d6\u30e9\u30f3\u30c9\u52d5\u753b\u306e\u5e83\u544a\u30b3\u30b9\u30c8\u306e\u6e2c\u5b9a<\/strong><\/h4><p class=\"theme-wp-block gb-responsive-172456-identifier\">\u3053\u3053\u3067\u3082\u3001\u30af\u30ea\u30c3\u30af\u3054\u3068\u306e\u8ab2\u91d1\u65b9\u6cd5\u304c\u9069\u7528\u3055\u308c\u3001\u52d5\u753b\u306e\u5834\u5408\u306f\u30a2\u30de\u30be\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19<strong>CPV (\u30b3\u30b9\u30c8\u30fb\u30d1\u30fc\u30fb\u30d3\u30e5\u30fc)<\/strong>\u3092\u901a\u3058\u3066\u63d0\u4f9b\u3055\u308c\u3001\u52d5\u753b\u306e\u8996\u8074\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u793a\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30a2\u30de\u30be\u30f3\u306eKPI<strong>VCPM<\/strong>\u306f\u30011000\u56de\u306e\u8868\u793a\u306b\u5bfe\u3059\u308b\u30b3\u30b9\u30c8\u3092\u8868\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6210\u529f\u3057\u305f\u30ea\u30fc\u30c1\u306b\u95a2\u9023\u3059\u308b\u30b3\u30b9\u30c8\u306e\u611f\u899a\u3092\u3088\u308a\u826f\u304f\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p><h4 class=\"theme-wp-block gb-responsive-192604-identifier wp-block-heading\"><strong>SB\u52d5\u753b\u306e\u5e83\u544a\u6210\u529f\u306e\u305f\u3081\u306eKPI<\/strong><\/h4><p class=\"theme-wp-block gb-responsive-327357-identifier\">\u4ed6\u306e\u5e83\u544a\u30bf\u30a4\u30d7\u3068\u306f\u7570\u306a\u308a\u3001\u52d5\u753b\u306e\u6210\u529f\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u52d5\u753b\u3092\u8996\u8074\u3057\u305f\u6642\u9593\u306b\u57fa\u3065\u3044\u3066\u5927\u304d\u304f\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u306f\u3001\u52d5\u753b\u304c\u7279\u5b9a\u306e\u671f\u9593\u8996\u8074\u3055\u308c\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u52d5\u753b\u304c\u3069\u308c\u307b\u3069\u95a2\u9023\u6027\u304c\u3042\u308b\u304b\u3001\u307e\u305f\u306f\u8208\u5473\u6df1\u304f\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-2863-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>\u52d5\u753b\u3001\u7b2c\u4e00\u56db\u5206\u4f4d\u6570<\/strong>: \u52d5\u753b\u304c25%\u8996\u8074\u3055\u308c\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3002<\/li><li class=\"theme-wp-block\"><strong>\u52d5\u753b\u3001\u7b2c\u4e8c\u56db\u5206\u4f4d\u6570<\/strong>: \u52d5\u753b\u304c50%\u8996\u8074\u3055\u308c\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3002<\/li><li class=\"theme-wp-block\"><strong>\u52d5\u753b\u3001\u7b2c\u4e09\u56db\u5206\u4f4d\u6570<\/strong>: \u52d5\u753b\u304c75%\u8996\u8074\u3055\u308c\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3002<\/li><li class=\"theme-wp-block\"><strong>\u5b8c\u4e86\u3057\u305f\u52d5\u753b<\/strong>: \u52d5\u753b\u304c100%\u8996\u8074\u3055\u308c\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3002<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-801715-identifier\">\u8ffd\u52a0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3068\u3057\u3066\u3001<strong>\u8868\u793a\u3055\u308c\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/strong>\u306e\u6570\u3084<strong>\u30df\u30e5\u30fc\u30c8\u304c\u89e3\u9664\u3055\u308c\u305f<\/strong>\u52d5\u753b\u306e\u6570\u306f\u3001\u6210\u529f\u3068\u898b\u306a\u3055\u308c\u308b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u305f\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u5e83\u544a\u306b\u8d77\u56e0\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u88fd\u54c1\u306e<strong>\u8a73\u7d30\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/strong>\u306e\u6570\u306f\u3001\u8ca9\u58f2\u306e\u76ee\u6a19\u306b\u5411\u3051\u305f\u5fc5\u8981\u306a\u4e2d\u9593\u30b9\u30c6\u30c3\u30d7\u3067\u3042\u308b\u305f\u3081\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u4ed8\u304d\u30d6\u30e9\u30f3\u30c9\u52d5\u753b\u306e\u6210\u529f\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p><h2 class=\"theme-wp-block gb-responsive-63359-identifier wp-block-heading\"><strong>\u7d50\u8ad6: KPI\u304c\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3064\u3044\u3066\u793a\u3059\u3082\u306e<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-768100-identifier\">\u30a2\u30de\u30be\u30f3\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306aKPI\u304c\u898b\u3064\u304b\u308a\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u5206\u91ce\u306b\u9069\u7528\u3055\u308c\u3001\u3055\u307e\u3056\u307e\u306a\u8cea\u554f\u306b\u5bfe\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u6c7a\u5b9a\u306e\u57fa\u76e4\u3092\u5f62\u6210\u3057\u305f\u308a\u3001\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u5b9a\u7fa9\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3082\u3057\u4e00\u90e8\u306e\u88fd\u54c1\u304c\u4ed6\u306e\u88fd\u54c1\u3088\u308a\u3082\u826f\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u793a\u3059\u5834\u5408\u3001\u5e83\u544a\u306e\u6210\u529f\u3084\u5e83\u544a\u306e\u53ce\u76ca\u6027\u306b\u95a2\u3059\u308b\u7279\u5b9a\u306e\u6d1e\u5bdf\u3082\u3001\u88fd\u54c1\u306e\u4fa1\u683c\u8a2d\u5b9a\u3084\u54c1\u63c3\u3048\u6226\u7565\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p class=\"theme-wp-block gb-responsive-749579-identifier\">\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u73fe\u5728\u306e\u30d7\u30ed\u30bb\u30b9\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3059\u308b\u77e5\u8b58\u304c\u5fc5\u8981\u3067\u3059\u3002\u30a2\u30de\u30be\u30f3\u3067\u306e\u58f2\u4e0a\u304c\u671b\u307e\u3057\u3044\u7d50\u679c\u3092\u9054\u6210\u3057\u306a\u3044\u5834\u5408\u3001KPI\u306f\u3057\u3070\u3057\u3070\u8aac\u660e\u3092\u63d0\u4f9b\u3057\u3001\u53ef\u80fd\u306a\u89e3\u6c7a\u7b56\u3084\u6539\u5584\u7b56\u3092\u5c0e\u304d\u51fa\u3059\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u8ca9\u58f2\u8005\u306f\u81ea\u5206\u306b\u95a2\u9023\u3059\u308bKPI\u3092\u9078\u629e\u3057\u3001\u5b9a\u671f\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u5831\u544a\u3092\u901a\u3058\u3066\u30a2\u30de\u30be\u30f3\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u306b\u5f15\u304d\u4e0a\u3052\u308b\u3079\u304d\u3067\u3059\u3002<\/p><p class=\"theme-wp-block gb-responsive-609369-identifier has-small-font-size\">\u753b\u50cf\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u306f\u3001\u753b\u50cf\u306e\u9806\u756a\u306b\u5f93\u3063\u3066\u6b21\u306e\u901a\u308a\u3067\u3059: \u00a9 Jesse Bettencourt\/peopleimages.com &#8211; adobe.com \/ \u00a9 Movesell<\/p>","protected":false},"excerpt":{"rendered":"<p>\u6570\u767e\u4e07\u306e\u6bce\u65e5\u306e\u8a2a\u554f\u8005\u3092\u6301\u3064\u30a2\u30de\u30be\u30f3\u306f\u3001\u8ca9\u58f2\u8005\u306b\u88fd\u54c1\u3092\u5c55\u793a\u3057\u8ca9\u58f2\u3059\u308b\u305f\u3081\u306e\u5de8\u5927\u306a\u6f5c\u5728\u80fd\u529b\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306f\u3001\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u307e\u3059\u307e\u3059\u591a\u304f\u306e\u8ca9\u58f2\u8005\u3092\u5f15\u304d\u4ed8\u3051\u3001\u7d50\u679c\u3068\u3057\u3066\u5e38\u306b\u5897\u5927\u3059\u308b\u7af6\u4e89\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u975e\u5e38\u306b\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u74b0\u5883\u3067\u88fd\u54c1\u3092\u6210\u529f\u88cf\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30a2\u30de\u30be\u30f3\u5e83\u544a\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3069\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3069\u306e\u88fd\u54c1\u306b\u9069\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u5e83\u544a\u306f\u3069\u308c\u307b\u3069\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u3053\u306e\u6642\u70b9\u3067\u3001\u30a2\u30de\u30be\u30f3\u306eKPI\u304c\u767b\u5834\u3057\u307e\u3059\u3002\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u306f\u3001\u8ca9\u58f2\u8005\u304c\u30a2\u30de\u30be\u30f3\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3057\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af\u3068\u3057\u3066\u7406\u89e3\u3055\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30a2\u30de\u30be\u30f3\u306e\u3069\u306eKPI\u304c\u5b9f\u969b\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u30a2\u30de\u30be\u30f3\u30c7\u30fc\u30bf\u306f\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3064\u3044\u3066\u4f55\u3092\u793a\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30a2\u30de\u30be\u30f3\u306eKPI\u304c\u8ca9\u58f2\u8005\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3067\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u306e\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u793a\u3057\u307e\u3059\u3002 \u306a\u305c\u30a2\u30de\u30be\u30f3\u306eKPI\u306f\u91cd\u8981\u306a\u306e\u304b\uff1f \u307e\u305a\u7b2c\u4e00\u306b\u3001\u306a\u305c\u30a2\u30de\u30be\u30f3\u306eKPI\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f\u30a2\u30de\u30be\u30f3\u3067\u306e\u8ca9\u58f2\u3068\u30a2\u30de\u30be\u30f3\u5e83\u544a\u306e\u5229\u7528\u306f\u3001\u591a\u304f\u306e\u6c7a\u5b9a\u306b\u3088\u3063\u3066\u5f62\u4f5c\u3089\u308c\u307e\u3059\u3002\u3069\u306e\u88fd\u54c1\u304c\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3092\u901a\u3058\u3066\u6d41\u901a\u306b\u9069\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u88fd\u54c1\u304c\u4ed6\u306e\u88fd\u54c1\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b\u306e\u304b\uff1f\u3069\u306e\u4fa1\u683c\u304c\u6a5f\u80fd\u3057\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3069\u308c\u307b\u3069\u306e\u5f71\u97ff\u3092\u793a\u3059\u306e\u304b\uff1f KPI\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8ca9\u58f2\u8005\u306f\u88fd\u54c1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3057\u3001\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u3066\u4e0d\u8db3\u3092\u7279\u5b9a\u3057\u88dc\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a2\u30de\u30be\u30f3\u306eKPI\u306f\u3001\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u306e\u5b9a\u7fa9\u3068\u30a2\u30de\u30be\u30f3\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u60c5\u5831\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059 \u30a2\u30de\u30be\u30f3\u306e\u95a2\u9023KPI \u30a2\u30de\u30be\u30f3\u306e\u591a\u304f\u306eKPI\u3092\u898b\u3066\u3044\u308b\u3068\u3001\u30c7\u30fc\u30bf\u306e\u91cf\u306b\u5727\u5012\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u7570\u306a\u308b\u5e83\u544a\u5f62\u5f0f\u3001\u696d\u754c\u3001\u914d\u9001\u65b9\u6cd5\u306b\u5bfe\u3057\u3066\u7279\u5b9a\u306eKPI\u304c\u898b\u3064\u304b\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u8ca9\u58f2\u8005\u3068\u30d9\u30f3\u30c0\u30fc\u306e\u305f\u3081\u306e\u7279\u5b9a\u306eKPI\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3089\u3059\u3079\u3066\u304c\u672c\u5f53\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u306f\u3044\u3068\u3044\u3044\u3048\u3067\u3059\u3002\u30a2\u30de\u30be\u30f3\u306e\u500b\u3005\u306eKPI\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u5f71\u97ff\u7bc4\u56f2\u306b\u5bfe\u3057\u3066\u5e38\u306b\u6b63\u5f53\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u81ea\u5206\u306e\u30a2\u30de\u30be\u30f3\u3067\u306e\u6d3b\u52d5\u306b\u3064\u3044\u3066\u306e\u58f0\u660e\u3092\u51fa\u3059\u30a2\u30de\u30be\u30f3\u306eKPI\u3092\u77e5\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u5341\u5206\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3088\u304f\u4f7f\u7528\u3055\u308c\u308bKPI\u30923\u3064\u306e\u30c6\u30fc\u30de\u9818\u57df\u306b\u5206\u3051\u3066\u3001\u5f90\u3005\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u306e\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u306f\u3001KPI\u304c\u8ca9\u58f2\u8005\u307e\u305f\u306f\u30d9\u30f3\u30c0\u30fc\u306b\u3088\u308a\u9069\u7528\u3055\u308c\u308b\u304b\u3069\u3046\u304b\u3092\u7279\u306b\u8003\u616e\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u30c6\u30fc\u30de\u5225\u306e\u9069\u7528\u306b\u57fa\u3065\u3044\u3066KPI\u3092\u5206\u985e\u3057\u307e\u3059 \u5168\u4f53\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306eKPI \u6700\u521d\u306b\u3001\u30a2\u30de\u30be\u30f3\u306e\u5168\u4f53\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306eKPI\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u30a2\u30de\u30be\u30f3\u3067\u306e\u81ea\u793e\u88fd\u54c1\u306b\u9069\u7528\u3055\u308c\u308b\u5e83\u544a\u3068\u306f\u72ec\u7acb\u3057\u3066\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u8ca9\u58f2\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002 \u88fd\u54c1\u306e\u6210\u529f\u3068\u5931\u6557\u3092\u6e2c\u5b9a\u3059\u308b \u30a2\u30de\u30be\u30f3\u3067\u306e\u88fd\u54c1\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3084\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u306eKPI\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af\u306f\u3001\u9078\u629e\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u30bb\u30c3\u30c8\u304c\u691c\u7d22\u30af\u30a8\u30ea\u3068\u3069\u308c\u3060\u3051\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3001\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3067\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u4f4d\u7f6e\u306e\u53ef\u8996\u6027\u304c\u3069\u308c\u307b\u3069\u9ad8\u3044\u304b\u3092\u793a\u3059\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3082\u3001\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3059\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u95a2\u9023\u6027\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u63d0\u4f9b\u3055\u308c\u305f\u88fd\u54c1\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u304b\u3069\u3046\u304b\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u8ca9\u58f2\u8005\u304c\u88fd\u54c1\u306ebuy box\u3092\u6240\u6709\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u8ca9\u58f2\u6a5f\u4f1a\u304c\u5897\u3048\u308b\u305f\u3081\u3001\u6240\u6709\u6a29\u306e\u76e3\u8996\u306f\u591a\u304f\u306e\u8ca9\u58f2\u8005\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u95a2\u5fc3\u4e8b\u3067\u3059\u3002LBB\uff08Lost Buy Box\uff09\u3084Buy Box\u306e\u52dd\u7387\uff08%\uff09\u306a\u3069\u306eKPI\u306f\u3001\u8ca9\u58f2\u8005\u304c\u8a2d\u5b9a\u3057\u305f\u4fa1\u683c\u306e\u305f\u3081\u306b\u81ea\u793e\u88fd\u54c1\u306e\u30d0\u30a4\u30dc\u30c3\u30af\u30b9\u3092\u5931\u3063\u305f\u56de\u6570\u3084\u3001\u3059\u3079\u3066\u306eASIN\u306b\u5bfe\u3057\u3066\u30d0\u30a4\u30dc\u30c3\u30af\u30b9\u304c\u3069\u308c\u3060\u3051\u306e\u5272\u5408\u3067\u7372\u5f97\u3055\u308c\u305f\u304b\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002\u9ad8\u3044LBB\u5024\u306f\u3001\u7af6\u4e89\u3084\u305d\u308c\u306b\u4f34\u3046\u4fa1\u683c\u5909\u52d5\u306b\u9069\u5fdc\u3057\u306a\u3044\u554f\u984c\u306e\u3042\u308b\u4fa1\u683c\u653f\u7b56\u3092\u793a\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u9ad8\u3044\u30d0\u30a4\u30dc\u30c3\u30af\u30b9\u7372\u5f97\u7387\u306f\u91cd\u8981\u306a\u8ca9\u58f2\u6a5f\u4f1a\u3092\u793a\u5506\u3057\u307e\u3059\u3002RepOOS KPI\u306f\u3001\u9078\u629e\u3057\u305f\u671f\u9593\u5185\u306bASIN\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306e\u3046\u3061\u3001\u8a2a\u554f\u6642\u306b\u5229\u7528\u3067\u304d\u306a\u304b\u3063\u305f\u304c\u3001\u30d9\u30f3\u30c0\u30fc\u306e\u6ce8\u6587\u30d7\u30ed\u30bb\u30b9\u306e\u81ea\u52d5\u8a08\u7b97\u30d7\u30ed\u30bb\u30b9\u3067\u518d\u6ce8\u6587\u53ef\u80fd\u3068\u3057\u3066\u8a18\u9332\u3055\u308c\u305f\u3082\u306e\u3092\u793a\u3057\u307e\u3059\u3002\u9ad8\u3044\u5024\u306f\u3001\u88fd\u54c1\u306e\u7d99\u7d9a\u7684\u306a\u53ef\u7528\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u5728\u5eab\u7ba1\u7406\u3084\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u30d7\u30ed\u30bb\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u8ca9\u58f2\u8005\u306f\u3001\u8ca9\u58f2\u3055\u308c\u305f\u88fd\u54c1\u306e\u3059\u3079\u3066\u306e\u30b3\u30b9\u30c8\u3092\u5dee\u3057\u5f15\u3044\u305f\u5f8c\u306b\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u304c\u5f97\u3089\u308c\u308b\u304b\u3092\u30a2\u30de\u30be\u30f3\u30c7\u30fc\u30bf\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u9ad8\u3044\u30cd\u30c3\u30c8PPM\uff08\u30cd\u30c3\u30c8\u7d14\u88fd\u54c1\u30de\u30fc\u30b8\u30f3\uff09\u306f\u3001\u5229\u76ca\u306e\u3042\u308b\u88fd\u54c1\u3068\u9ad8\u3044\u30de\u30fc\u30b8\u30f3\u3092\u793a\u3057\u307e\u3059\u3002 \u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u305f\u3081\u306eKPI \u9867\u5ba2\u6e80\u8db3\u5ea6\u306f\u3001\u6301\u7d9a\u7684\u306a\u9867\u5ba2\u57fa\u76e4\u3092\u78ba\u7acb\u3059\u308b\u4e0a\u3067\u6700\u3082\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u76e3\u8996\u3059\u308b\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306aKPI\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3053\u308c\u3089\u306f\u9867\u5ba2\u306e\u65c5\u3084\u8ca9\u58f2\u8005\u3068\u9867\u5ba2\u306e\u9593\u306e\u63a5\u70b9\u306e\u7570\u306a\u308b\u5074\u9762\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002 \u3057\u305f\u304c\u3063\u3066\u3001\u8ffd\u8de1\u756a\u53f7\u306e\u6709\u52b9\u6027\u306e\u5272\u5408\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6ce8\u6587\u306e\u72b6\u6cc1\u3092\u78ba\u8a8d\u3067\u304d\u308b\u5834\u5408\u3001\u3088\u308a\u30dd\u30b8\u30c6\u30a3\u30d6\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002\u9ad8\u3044\u9045\u5ef6\u914d\u9054\u7387\u3084\u9577\u3044\u5e73\u5747\u914d\u9001\u671f\u9593\u306f\u3001\u4f8b\u3048\u3070\u3001\u914d\u9001\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u9867\u5ba2\u4f53\u9a13\u304c\u60aa\u3044\u3053\u3068\u3092\u793a\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u540c\u69d8\u306b\u3001\u8ca9\u58f2\u8005\u304b\u3089\u306e\u9577\u3044\u5e73\u5747\u5fdc\u7b54\u6642\u9593\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u5fdc\u3058\u308b\u305f\u3081\u306b\u904e\u53bb90\u65e5\u9593\u306b\u5fc5\u8981\u3060\u3063\u305f\u3082\u306e\u3067\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u60aa\u3044\u4f53\u9a13\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u72b6\u6cc1\u306f\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u4e0d\u6e80\u3001\u8fd4\u54c1\u3001\u307e\u305f\u306f\u5e73\u5747\u8ca9\u58f2\u8005\u8a55\u4fa1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4f4e\u3044\u5e73\u5747\u8ca9\u58f2\u8005\u8a55\u4fa1\u306f\u3001\u88fd\u54c1\u81ea\u4f53\u306e\u6b20\u9665\u304b\u3089\u751f\u3058\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u3001\u3053\u308c\u306f\u6ce8\u6587\u6b20\u9665\u7387\u306b\u53cd\u6620\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u6279\u5224\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u30ec\u30d3\u30e5\u30fc\u3092\u5e38\u306b\u76e3\u8996\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u306f\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u5fdc\u7b54\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u65b0\u898f\u9867\u5ba2\u306e\u305f\u3081\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af \u9867\u5ba2\u57fa\u76e4\u306e\u5b89\u5b9a\u3057\u305f\u6210\u9577\u306f\u3001\u81ea\u793e\u88fd\u54c1\u306e\u8ca9\u58f2\u5897\u52a0\u3068\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u306b\u95a2\u3059\u308b\u52d5\u5411\u306e\u6d1e\u5bdf\u306f\u3001\u8ca9\u58f2\u8005\u306b\u9867\u5ba2\u57fa\u76e4\u306e\u69cb\u6210\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u9ad8\u3044\u300c\u65b0\u898f\u9867\u5ba2\u300d\u6ce8\u6587\u6570\u3084\u300c\u65b0\u898f\u9867\u5ba2\u300d\u53ce\u76ca\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af\u306e\u5024\u3001\u304a\u3088\u3073\u305d\u308c\u305e\u308c\u306e\u7dcf\u9867\u5ba2\u57fa\u76e4\u306b\u5bfe\u3059\u308b\u5272\u5408\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306b\u3088\u3063\u3066\u3069\u308c\u3060\u3051\u306e\u6ce8\u6587\u304c\u884c\u308f\u308c\u3001\u3069\u308c\u3060\u3051\u306e\u53ce\u76ca\u304c\u751f\u6210\u3055\u308c\u305f\u304b\u3092\u793a\u3057\u307e\u3059\u3002 \u30a2\u30de\u30be\u30f3\u306e\u5e83\u544aKPI \u30a2\u30de\u30be\u30f3\u5e83\u544a\u3092\u898b\u308b\u3068\u3001\u3055\u307e\u3056\u307e\u306a\u76f8\u4e92\u306b\u95a2\u9023\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u3059\u3050\u306b\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u306e\u6210\u529f\u3068\u30b3\u30b9\u30c8\u3092\u826f\u304f\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u500b\u3005\u306eKPI\u306e\u8003\u616e\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u30a2\u30de\u30be\u30f3\u306e\u5e83\u544a\u30b3\u30b9\u30c8\u306b\u95a2\u3059\u308bKPI \u5e83\u544a\u30b3\u30b9\u30c8\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001KPI\u306eCPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u3084\u5e83\u544a\u8cbb\uff08\u5e83\u544a\u7d4c\u8cbb\uff09\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002CPC\u306f\u3001\u8a2d\u5b9a\u3055\u308c\u305f\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u969b\u306b\u767a\u751f\u3059\u308b\u5e83\u544a\u30b3\u30b9\u30c8\u3092\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u6ce8\u6587\u6642\u306b\u767a\u751f\u3059\u308b\u5e83\u544a\u30b3\u30b9\u30c8\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u5e83\u544a\u8cbb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af\u306f\u3001\u7dcf\u5e83\u544a\u30b3\u30b9\u30c8\u306e\u6982\u8981\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5e83\u544a\u7d4c\u8cbb\u3092\u6700\u9069\u5316\u3057\u7ba1\u7406\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3053\u308c\u3089\u306eKPI\u3092\u76e3\u8996\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u308c\u3089\u306f\u9054\u6210\u3055\u308c\u305f\u53ce\u76ca\u6027\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u306a\u3044\u305f\u3081\u3001\u9ad8\u3044\u5e83\u544a\u30b3\u30b9\u30c8\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u53ce\u76ca\u6027\u304c\u9054\u6210\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002 \u30a2\u30de\u30be\u30f3\u3067\u306e\u5e83\u544a\u6210\u529f\u306e\u6e2c\u5b9a \u5e83\u544a\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u500b\u3005\u306e\u5e83\u544a\u306e\u53ef\u8996\u6027\u3068\u5229\u7528\u72b6\u6cc1\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30de\u30be\u30f3\u306eKPI\u3067\u3042\u308b\u30af\u30ea\u30c3\u30af\u6570\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3001\u30d3\u30e5\u30fc\u7387\uff08VTR\uff09\u3001\u304a\u3088\u3073\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30b7\u30a7\u30a2\u304c\u3053\u306e\u76ee\u7684\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u30a2\u30de\u30be\u30f3\u3067\u306e\u53ce\u76ca\u6027\u306e\u305f\u3081\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19 \u53ce\u76ca\u6027\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u884c\u3063\u305f\u6295\u8cc7\u3092\u5e83\u544a\u306e\u6210\u529f\u3068\u6bd4\u8f03\u3057\u307e\u3059\u3002KPI ROI (\u6295\u8cc7\u53ce\u76ca\u7387) \u3068 ROAS (\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c) \u3092\u8a08\u7b97\u3059\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30de\u30be\u30f3\u306f\u307e\u305f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19 ACoS (\u5e83\u544a\u8ca9\u58f2\u30b3\u30b9\u30c8) \u3068 TACoS (\u7dcf\u5e83\u544a\u8ca9\u58f2\u30b3\u30b9\u30c8) \u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 \u30b9\u30dd\u30f3\u30b5\u30fc\u4ed8\u304d\u30d6\u30e9\u30f3\u30c9\u52d5\u753b\u306e\u305f\u3081\u306e\u30a2\u30de\u30be\u30f3 KPI \u30b9\u30dd\u30f3\u30b5\u30fc\u4ed8\u304d\u30d6\u30e9\u30f3\u30c9\u52d5\u753b\u306f\u3001\u30a2\u30de\u30be\u30f3\u5e83\u544a\u306e\u7279\u5b9a\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3042\u308a\u3001\u5e83\u544a\u306e\u6210\u529f\u3068\u95a2\u9023\u3059\u308b\u30b3\u30b9\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u7279\u5b9a\u306eKPI\u304c\u3042\u308a\u307e\u3059\u3002 \u30b9\u30dd\u30f3\u30b5\u30fc\u4ed8\u304d\u30d6\u30e9\u30f3\u30c9\u52d5\u753b\u306e\u5e83\u544a\u30b3\u30b9\u30c8\u306e\u6e2c\u5b9a \u3053\u3053\u3067\u3082\u3001\u30af\u30ea\u30c3\u30af\u3054\u3068\u306e\u8ab2\u91d1\u65b9\u6cd5\u304c\u9069\u7528\u3055\u308c\u3001\u52d5\u753b\u306e\u5834\u5408\u306f\u30a2\u30de\u30be\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19CPV (\u30b3\u30b9\u30c8\u30fb\u30d1\u30fc\u30fb\u30d3\u30e5\u30fc)\u3092\u901a\u3058\u3066\u63d0\u4f9b\u3055\u308c\u3001\u52d5\u753b\u306e\u8996\u8074\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u793a\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30a2\u30de\u30be\u30f3\u306eKPIVCPM\u306f\u30011000\u56de\u306e\u8868\u793a\u306b\u5bfe\u3059\u308b\u30b3\u30b9\u30c8\u3092\u8868\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6210\u529f\u3057\u305f\u30ea\u30fc\u30c1\u306b\u95a2\u9023\u3059\u308b\u30b3\u30b9\u30c8\u306e\u611f\u899a\u3092\u3088\u308a\u826f\u304f\u63d0\u4f9b\u3057\u307e\u3059\u3002 SB\u52d5\u753b\u306e\u5e83\u544a\u6210\u529f\u306e\u305f\u3081\u306eKPI \u4ed6\u306e\u5e83\u544a\u30bf\u30a4\u30d7\u3068\u306f\u7570\u306a\u308a\u3001\u52d5\u753b\u306e\u6210\u529f\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u52d5\u753b\u3092\u8996\u8074\u3057\u305f\u6642\u9593\u306b\u57fa\u3065\u3044\u3066\u5927\u304d\u304f\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u306f\u3001\u52d5\u753b\u304c\u7279\u5b9a\u306e\u671f\u9593\u8996\u8074\u3055\u308c\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u52d5\u753b\u304c\u3069\u308c\u307b\u3069\u95a2\u9023\u6027\u304c\u3042\u308b\u304b\u3001\u307e\u305f\u306f\u8208\u5473\u6df1\u304f\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u8ffd\u52a0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3068\u3057\u3066\u3001\u8868\u793a\u3055\u308c\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u6570\u3084\u30df\u30e5\u30fc\u30c8\u304c\u89e3\u9664\u3055\u308c\u305f\u52d5\u753b\u306e\u6570\u306f\u3001\u6210\u529f\u3068\u898b\u306a\u3055\u308c\u308b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u305f\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u5e83\u544a\u306b\u8d77\u56e0\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u88fd\u54c1\u306e\u8a73\u7d30\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306e\u6570\u306f\u3001\u8ca9\u58f2\u306e\u76ee\u6a19\u306b\u5411\u3051\u305f\u5fc5\u8981\u306a\u4e2d\u9593\u30b9\u30c6\u30c3\u30d7\u3067\u3042\u308b\u305f\u3081\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u4ed8\u304d\u30d6\u30e9\u30f3\u30c9\u52d5\u753b\u306e\u6210\u529f\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 \u7d50\u8ad6: KPI\u304c\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3064\u3044\u3066\u793a\u3059\u3082\u306e \u30a2\u30de\u30be\u30f3\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306aKPI\u304c\u898b\u3064\u304b\u308a\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u5206\u91ce\u306b\u9069\u7528\u3055\u308c\u3001\u3055\u307e\u3056\u307e\u306a\u8cea\u554f\u306b\u5bfe\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u6c7a\u5b9a\u306e\u57fa\u76e4\u3092\u5f62\u6210\u3057\u305f\u308a\u3001\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u5b9a\u7fa9\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3082\u3057\u4e00\u90e8\u306e\u88fd\u54c1\u304c\u4ed6\u306e\u88fd\u54c1\u3088\u308a\u3082\u826f\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u793a\u3059\u5834\u5408\u3001\u5e83\u544a\u306e\u6210\u529f\u3084\u5e83\u544a\u306e\u53ce\u76ca\u6027\u306b\u95a2\u3059\u308b\u7279\u5b9a\u306e\u6d1e\u5bdf\u3082\u3001\u88fd\u54c1\u306e\u4fa1\u683c\u8a2d\u5b9a\u3084\u54c1\u63c3\u3048\u6226\u7565\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"author":3,"featured_media":25610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[2117],"tags":[],"class_list":["post-241823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hintotokotsu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPIs for Amazon Sellers: What Marketplace Data Indicates<\/title>\n<meta name=\"description\" content=\"\u30a2\u30de\u30be\u30f3\u306e\u591a\u304f\u306eKPI\u306f\u3001\u3059\u3050\u306b\u5727\u5012\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u30c7\u30fc\u30bf\u304c\u672c\u5f53\u306b\u91cd\u8981\u3067\u3042\u308b\u304b\u3092\u304a\u898b\u305b\u3057\u307e\u3059\u3002\u4eca\u3059\u3050\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPIs for Amazon Sellers: What Marketplace Data Indicates\" \/>\n<meta property=\"og:description\" content=\"\u30a2\u30de\u30be\u30f3\u306e\u591a\u304f\u306eKPI\u306f\u3001\u3059\u3050\u306b\u5727\u5012\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u30c7\u30fc\u30bf\u304c\u672c\u5f53\u306b\u91cd\u8981\u3067\u3042\u308b\u304b\u3092\u304a\u898b\u305b\u3057\u307e\u3059\u3002\u4eca\u3059\u3050\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-28T08:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-13T10:31:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"\u30a2\u30de\u30be\u30f3\u306eKPI: \u30a2\u30de\u30be\u30f3\u30c7\u30fc\u30bf\u304c\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3064\u3044\u3066\u4f55\u3092\u793a\u3057\u3066\u3044\u308b\u304b\",\"datePublished\":\"2023-03-28T08:02:00+00:00\",\"dateModified\":\"2025-09-13T10:31:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/\"},\"wordCount\":81,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg\",\"articleSection\":[\"\u30d2\u30f3\u30c8\u3068\u30b3\u30c4\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/\",\"url\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/\",\"name\":\"KPIs for Amazon Sellers: What Marketplace Data Indicates\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg\",\"datePublished\":\"2023-03-28T08:02:00+00:00\",\"dateModified\":\"2025-09-13T10:31:19+00:00\",\"description\":\"\u30a2\u30de\u30be\u30f3\u306e\u591a\u304f\u306eKPI\u306f\u3001\u3059\u3050\u306b\u5727\u5012\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u30c7\u30fc\u30bf\u304c\u672c\u5f53\u306b\u91cd\u8981\u3067\u3042\u308b\u304b\u3092\u304a\u898b\u305b\u3057\u307e\u3059\u3002\u4eca\u3059\u3050\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Presentation, whiteboard and businessman with finance strategy, erp marketing analysis and company kpi review. Accountant black man with chart, graph or financial statistics for corporate budget data.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/ja\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u672a\u5206\u985e\",\"item\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/category\/%e6%9c%aa%e5%88%86%e9%a1%9e\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u30a2\u30de\u30be\u30f3\u306eKPI: \u30a2\u30de\u30be\u30f3\u30c7\u30fc\u30bf\u304c\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3064\u3044\u3066\u4f55\u3092\u793a\u3057\u3066\u3044\u308b\u304b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/ja\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/ja\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/ja\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/author\/robinbals\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KPIs for Amazon Sellers: What Marketplace Data Indicates","description":"\u30a2\u30de\u30be\u30f3\u306e\u591a\u304f\u306eKPI\u306f\u3001\u3059\u3050\u306b\u5727\u5012\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u30c7\u30fc\u30bf\u304c\u672c\u5f53\u306b\u91cd\u8981\u3067\u3042\u308b\u304b\u3092\u304a\u898b\u305b\u3057\u307e\u3059\u3002\u4eca\u3059\u3050\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/","og_locale":"ja_JP","og_type":"article","og_title":"KPIs for Amazon Sellers: What Marketplace Data Indicates","og_description":"\u30a2\u30de\u30be\u30f3\u306e\u591a\u304f\u306eKPI\u306f\u3001\u3059\u3050\u306b\u5727\u5012\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u30c7\u30fc\u30bf\u304c\u672c\u5f53\u306b\u91cd\u8981\u3067\u3042\u308b\u304b\u3092\u304a\u898b\u305b\u3057\u307e\u3059\u3002\u4eca\u3059\u3050\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002","og_url":"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2023-03-28T08:02:00+00:00","article_modified_time":"2025-09-13T10:31:19+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"\u30a2\u30de\u30be\u30f3\u306eKPI: \u30a2\u30de\u30be\u30f3\u30c7\u30fc\u30bf\u304c\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3064\u3044\u3066\u4f55\u3092\u793a\u3057\u3066\u3044\u308b\u304b","datePublished":"2023-03-28T08:02:00+00:00","dateModified":"2025-09-13T10:31:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/"},"wordCount":81,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/ja\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg","articleSection":["\u30d2\u30f3\u30c8\u3068\u30b3\u30c4"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/","url":"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/","name":"KPIs for Amazon Sellers: What Marketplace Data Indicates","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/ja\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg","datePublished":"2023-03-28T08:02:00+00:00","dateModified":"2025-09-13T10:31:19+00:00","description":"\u30a2\u30de\u30be\u30f3\u306e\u591a\u304f\u306eKPI\u306f\u3001\u3059\u3050\u306b\u5727\u5012\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u30c7\u30fc\u30bf\u304c\u672c\u5f53\u306b\u91cd\u8981\u3067\u3042\u308b\u304b\u3092\u304a\u898b\u305b\u3057\u307e\u3059\u3002\u4eca\u3059\u3050\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg","width":844,"height":443,"caption":"Presentation, whiteboard and businessman with finance strategy, erp marketing analysis and company kpi review. Accountant black man with chart, graph or financial statistics for corporate budget data."},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/strong-amazonnokpi-amazondetagamakettopureisunopafomansunitsuite-hewo-shishiteiruka-strong\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/ja\/"},{"@type":"ListItem","position":2,"name":"\u672a\u5206\u985e","item":"https:\/\/www.sellerlogic.com\/ja\/blog\/category\/%e6%9c%aa%e5%88%86%e9%a1%9e\/"},{"@type":"ListItem","position":3,"name":"\u30a2\u30de\u30be\u30f3\u306eKPI: \u30a2\u30de\u30be\u30f3\u30c7\u30fc\u30bf\u304c\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3064\u3044\u3066\u4f55\u3092\u793a\u3057\u3066\u3044\u308b\u304b"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/ja\/#website","url":"https:\/\/www.sellerlogic.com\/ja\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/ja\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/ja\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/ja\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/ja\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/ja\/blog\/author\/robinbals\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/posts\/241823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/comments?post=241823"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/posts\/241823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/media\/25610"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/media?parent=241823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/categories?post=241823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/tags?post=241823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}