{"id":242003,"date":"2020-06-23T08:25:00","date_gmt":"2020-06-23T08:25:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/"},"modified":"2025-09-13T12:04:29","modified_gmt":"2025-09-13T12:04:29","slug":"the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/","title":{"rendered":"The most important Amazon KPIs at a glance: These metrics should definitely be considered by sellers!"},"content":{"rendered":"

\u795e\u8a71\u306f\u6839\u5f37\u304f\u6b8b\u3063\u3066\u3044\u307e\u3059\uff1a\u30a2\u30de\u30be\u30f3\u306f\u5546\u4eba\u3092\u88d5\u798f\u306b\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u30c6\u30fc\u30de\u306b\u3059\u3067\u306b\u53d6\u308a\u7d44\u3093\u3060\u3053\u3068\u304c\u3042\u308b\u4eba\u306f\u3059\u3050\u306b\u8a8d\u8b58\u3057\u307e\u3059\uff1a\u30a2\u30de\u30be\u30f3\u306f\u8ca9\u58f2\u8005\u306b\u3068\u3063\u3066\u3046\u307e\u304f\u6a5f\u80fd\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u6c7a\u3057\u3066\u81ea\u52d5\u7684\u306b\u6210\u529f\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\uff01\u4ed6\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u540c\u69d8\u306b\u3001\u4f01\u696d\u5bb6\u306f\u30a2\u30de\u30be\u30f3\u3067\u3082\u91cd\u8981\u306aKPI\u306b\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>

\u306a\u305c\u306a\u3089\u3001E\u30b3\u30de\u30fc\u30b9\u306e\u5de8\u4eba\u306f\u3001\u6307\u6a19\u3092\u628a\u63e1\u3057\u3066\u3044\u306a\u3044\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u8ca9\u58f2\u8005\u3092\u3059\u3050\u306b\u7f70\u3059\u308b\u304b\u3089\u3067\u3059\u3002\u3057\u304b\u3057\u307e\u305a\u3001\u3044\u308f\u3086\u308b\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19<\/strong>\uff08KPI\uff09\u304c\u4f55\u3067\u3042\u308b\u304b\u3001\u305d\u3057\u3066\u305d\u308c\u304c\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u306e\u5f8c\u3001\u30a2\u30de\u30be\u30f3\u306eKPI\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>

KPIs\u3068\u306f\u4f55\u3067\u3059\u304b\u3001\u305d\u3057\u3066\u306a\u305cKPIs\u306f\u6709\u7528\u3067\u3059\u304b\uff1f<\/h2>

\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u306f\u300c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19<\/strong>\u300d\u3068\u7ffb\u8a33\u3055\u308c\u3001\u7d4c\u55b6\u5b66\u304b\u3089\u6765\u3066\u3044\u307e\u3059\u3002KPI\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u91cd\u8981\u306a\u76ee\u6a19\u304c\u3069\u306e\u7a0b\u5ea6\u9054\u6210\u3055\u308c\u305f\u304b\u3001\u307e\u305f\u306f\u3069\u306e\u7a0b\u5ea6\u307e\u3067\u9054\u6210\u3067\u304d\u305f\u304b\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002\u88fd\u9020\u696d\u306b\u304a\u3044\u3066\u306f\u3001\u91cd\u8981\u306aKPI\u306e\u4e00\u4f8b\u3068\u3057\u3066\u3001\u6a5f\u68b0\u306e\u5e73\u5747\u7a3c\u50cd\u7387\u3068\u6700\u5927\u7a3c\u50cd\u7387\u306e\u6bd4\u8f03\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>

\u3053\u306e\u6982\u5ff5\u306f\u30c7\u30b8\u30bf\u30eb\u696d\u754c<\/strong>\u3067\u3082\u5e83\u304f\u666e\u53ca\u3057\u3066\u3044\u307e\u3059\u3002\u81ea\u793e\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3084\u30a2\u30de\u30be\u30f3\u306b\u304a\u3044\u3066\u3001\u91cd\u8981\u306aKPI\u306e\u4e00\u4f8b\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3067\u3059\u3002\u4e00\u65b9\u3001\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u306f\u3001KPI\u306f\u5e83\u544a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3084\u30af\u30ea\u30c3\u30af\u7387\u306b\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002B2B\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3001\u6210\u529f\u3092\u30ea\u30fc\u30c9\u6570\u3067\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>

\u3053\u306e\u3088\u3046\u306b\u3001KPI\u306f\u91cd\u8981\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3092\u628a\u63e1\u3057\u3001\u91cd\u8981\u306a\u6210\u529f\u8981\u56e0\u3092\u4f53\u7cfb\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059<\/strong>\u3002\u6210\u529f\u3084\u5931\u6557\u3092\u6e2c\u5b9a\u3059\u308b\u4eba\u3060\u3051\u304c\u3001\u3069\u306e\u90e8\u5206\u3067\u554f\u984c\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u307e\u305f\u4f55\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3046\u3059\u308c\u3070\u3001\u610f\u5473\u3068\u7406\u89e3\u3092\u6301\u3063\u3066\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>

\u30a2\u30de\u30be\u30f3\u306b\u95a2\u9023\u3059\u308bKPI\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>

\u81ea\u793e\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3092\u6301\u3064\u8ca9\u58f2\u8005\u3068\u306f\u7570\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u8ca9\u58f2\u8005\u306f\u7279\u5225\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u30a2\u30de\u30be\u30f3\u306b\u95a2\u9023\u3059\u308bKPI\u306f\u591a\u304f\u306e\u5834\u5408\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u5de8\u4eba\u81ea\u8eab\u306b\u3088\u3063\u3066\u8a2d\u5b9a\u3055\u308c\u308b\u304b\u3089\u3067\u3059<\/strong>\u3002\u3053\u308c\u3089\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3092\u7121\u8996\u3059\u308b\u8005\u306f\u3001\u81ea\u5206\u306e\u88fd\u54c1\u3092\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u4ed8\u3051\u3057\u305f\u308a\u3001Buy Box<\/a>\u3092\u7372\u5f97\u3059\u308b\u30c1\u30e3\u30f3\u30b9\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u304c\u3067\u304d\u306a\u3044\u8005\u306f\u3001\u307b\u3068\u3093\u3069\u88fd\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>

\u3055\u3089\u306b\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u306e\u591a\u304f\u306e\u4e00\u822c\u7684\u306aKPI\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u8ca9\u58f2\u8005\u306b\u3088\u3063\u3066\u6e2c\u5b9a\u3067\u304d\u306a\u3044\u304b\u3001\u307e\u305f\u306f\u304a\u304a\u3088\u305d\u3057\u304b\u6e2c\u5b9a\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u56f0\u96e3\u304c\u3042\u308a\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u8ca9\u58f2\u6570\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u6700\u826f\u306e\u6a5f\u4f1a<\/a>\u306f\u3001\u30a2\u30de\u30be\u30f3\u304c\u8a2d\u5b9a\u3057\u305fKPI\u30e1\u30c8\u30ea\u30c3\u30af\u3092\u77e5\u308a\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u30d3\u30b8\u30cd\u30b9\u306e\u6700\u9069\u5316\u3092\u884c\u3046\u8ca9\u58f2\u8005\u306b\u3042\u308a\u307e\u3059\u3002<\/p>

\u7121\u8996\u3057\u305f\u5834\u5408\u306e\u7f70<\/h3>

\u3057\u304b\u3057\u3001\u95a2\u9023\u3059\u308b\u30a2\u30de\u30be\u30f3\u306eKPI\u3092\u76e3\u8996\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3082\u3046\u4e00\u3064\u306e\u91cd\u8981\u306a\u7406\u7531\u304c\u3042\u308a\u307e\u3059\uff1a\u30a2\u30de\u30be\u30f3\u3082\u305d\u308c\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u8ca9\u58f2\u8005\u304c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3092\u7121\u8996\u3059\u308b\u3068\u3001\u8981\u6c42\u3055\u308c\u308b\u57fa\u6e96\u3092\u6e80\u305f\u305b\u306a\u3044\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/strong>\u3053\u308c\u304c\u767a\u751f\u3059\u308b\u3068\u3001\u30a2\u30de\u30be\u30f3\u306f\u305d\u308c\u3092\u77e5\u308a\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3084Buy Box\u306e\u5229\u76ca\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5bfe\u7b56\u8a08\u753b\u3092\u4f5c\u6210\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u304b\u3063\u305f\u4eba\u306f\u8ab0\u3067\u3082\u3001\u305d\u308c\u304c\u671b\u307e\u3057\u3044\u76ee\u6a19\u3067\u306f\u306a\u304f\u3001\u7121\u99c4\u306b\u6642\u9593\u3068\u304a\u91d1\u3092\u6d88\u8cbb\u3059\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u6700\u60aa\u306e\u5834\u5408\u3001E\u30b3\u30de\u30fc\u30b9\u306e\u5de8\u4eba\u306f\u8ca9\u58f2\u8005\u30a2\u30ab\u30a6\u30f3\u30c8\u5168\u4f53\u3092\u505c\u6b62\u3059\u308b\u3053\u3068\u3055\u3048\u3042\u308a\u307e\u3059\u3002\u30a2\u30de\u30be\u30f3\u304c\u4e3b\u306a\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u305d\u308c\u306f\u5927\u60e8\u4e8b\u3067\u3059\u3002<\/p>

\u3057\u305f\u304c\u3063\u3066\u3001\u3059\u3079\u3066\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u306b\u306f\u591a\u304f\u306e\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30de\u30be\u30f3\u306eKPI\u304c\u5371\u967a\u306a\u9818\u57df\u306b\u9665\u308b\u6050\u308c\u304c\u3042\u308b\u5834\u5408\u3001\u65e9\u671f\u306b\u5bfe\u7b56\u3092\u8b1b\u3058\u3066\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u505c\u6b62\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>

\u91cd\u8981\u306aKPI\uff1a\u8ca9\u58f2\u8005\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/h3>

\u914d\u9001\u65b9\u6cd5\u3068\u914d\u9001\u6642\u9593<\/strong>\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3053\u3068\u306f\u3001\u4eca\u3084\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u8ca9\u58f2\u8005\u304c\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u30a2\u30de\u30be\u30f3\u306f\u3001\u8ca9\u58f2\u8005\u304c\u81ea\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u300cFulfillment by Amazon\u300d\uff08FBA\uff09<\/a>\u3092\u901a\u3058\u3066\u767a\u9001\u3059\u308b\u3053\u3068\u3092\u597d\u307f\u307e\u3059\u3002\u4e00\u65b9\u3067\u306f\u3001\u3053\u308c\u306b\u3088\u308a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u63d0\u4f9b\u8005\u306e\u53ce\u76ca\u304c\u5897\u52a0\u3057\u3001\u4ed6\u65b9\u3067\u306f\u8fc5\u901f\u3067\u7c21\u5358\u306a\u914d\u9001\u304c\u4fdd\u8a3c\u3055\u308c\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u78ba\u4fdd\u3055\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u914d\u9001\u65b9\u6cd5\u3068\u3057\u3066\u8ca9\u58f2\u8005\u306b\u3088\u308b\u30d7\u30e9\u30a4\u30e0<\/strong>\u3084\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306b\u3088\u308b\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8<\/strong>\u3082\u57fa\u6e96\u3092\u6e80\u305f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>

\u30a2\u30de\u30be\u30f3\u306eKPI\u3068\u540c\u69d8\u306b\u91cd\u8981\u306a\u306e\u306f\u4e00\u822c\u7684\u306a\u8ca9\u58f2\u8005\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/strong>\u3067\u3059\u3002\u3053\u308c\u306f\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u304b\u3089\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\uff1a<\/p>

\u30a2\u30de\u30be\u30f3KPI<\/strong><\/th>\u8aac\u660e<\/strong><\/th>\u6700\u5927\u5024 \/ \u7406\u60f3\u5024<\/strong><\/th><\/tr><\/thead>
\u6ce8\u6587\u306e\u6b20\u9665\u7387<\/td>\u30cd\u30ac\u30c6\u30a3\u30d6\u8a55\u4fa1\u3001\u30b5\u30fc\u30d3\u30b9\u95a2\u9023\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u30c1\u30e3\u30fc\u30b8\u30d0\u30c3\u30af\u3001A\u304b\u3089Z\u4fdd\u8a3c\u8acb\u6c42<\/a><\/td>1%\u672a\u6e80\u3001\u3067\u304d\u308b\u3060\u30510%<\/td><\/tr>
\u30ad\u30e3\u30f3\u30bb\u30eb\u7387<\/td>\u8ca9\u58f2\u8005\u306b\u3088\u308b\u6ce8\u6587\u51e6\u7406\u524d\u306e\u30ad\u30e3\u30f3\u30bb\u30eb<\/td>2.5%\u672a\u6e80\u3001\u3067\u304d\u308b\u3060\u30510%<\/td><\/tr>
\u8ffd\u8de1\u756a\u53f7\u306e\u6709\u52b9\u7387<\/td>\u6709\u52b9\u306a\u8ffd\u8de1\u756a\u53f7<\/td>\u6700\u4f4e95%\u3001\u3067\u304d\u308b\u3060\u3051100%<\/td><\/tr>
\u9045\u5ef6\u914d\u9001\u7387<\/td>\u9045\u5ef6\u914d\u9001 = \u4e88\u60f3\u767a\u9001\u65e5\u3092\u904e\u304e\u3066\u304b\u3089\u306e\u767a\u9001\u78ba\u8a8d<\/td>4%\u672a\u6e80\u3001\u3067\u304d\u308b\u3060\u30510%<\/td><\/tr>
\u8fd4\u54c1\u306b\u5bfe\u3059\u308b\u4e0d\u6e80<\/td>\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u9867\u5ba2\u8a55\u4fa1\u3092\u4f34\u3046\u8fd4\u54c1\u8acb\u6c42\u300148\u6642\u9593\u4ee5\u5185\u306b\u56de\u7b54\u3055\u308c\u306a\u304b\u3063\u305f\u8fd4\u54c1\u306b\u95a2\u3059\u308b\u554f\u3044\u5408\u308f\u305b\u3001\u8aa4\u3063\u3066\u62d2\u5426\u3055\u308c\u305f\u8fd4\u54c1\u8acb\u6c42<\/td>10%\u672a\u6e80\u3001\u3067\u304d\u308b\u3060\u30510%<\/td><\/tr>
\u8ca9\u58f2\u8005\u8a55\u4fa1<\/td>\u8ca9\u58f2\u8005\u306e\u5e73\u5747\u8a55\u4fa1\u3068\u8a55\u4fa1\u306e\u6570<\/td>\u3067\u304d\u308b\u3060\u3051\u30dd\u30b8\u30c6\u30a3\u30d6\u306b\u3001\u3067\u304d\u308b\u3060\u3051\u9ad8\u304f<\/td><\/tr>
\u53cd\u5fdc\u6642\u9593<\/td>\u904e\u53bb90\u65e5\u9593\u306e\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u5bfe\u3059\u308b\u56de\u7b54\u306b\u5fc5\u8981\u306a\u5e73\u5747\u6642\u9593<\/td>24\u6642\u9593\u672a\u6e80\u3001\u3067\u304d\u308b\u3060\u305112\u6642\u9593\u672a\u6e80<\/td><\/tr>
\u5728\u5eab<\/td>\u5728\u5eab\u5207\u308c\u3001\u7d0d\u54c1\u306e\u554f\u984c<\/td>\u3067\u304d\u308b\u3060\u3051\u5c11\u306a\u304f<\/td><\/tr>
\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u4e0d\u6e80<\/td>\u30d0\u30a4\u30e4\u30fc-\u30bb\u30e9\u30fc\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u30dc\u30c3\u30af\u30b9\u3067\u306e\u56de\u7b54\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u5426\u5b9a\u7684\u306a\u8a55\u4fa1<\/td>\u3067\u304d\u308b\u3060\u3051\u5c11\u306a\u304f<\/td><\/tr>
\u8fd4\u91d1\u7387<\/td>\u904e\u53bb30\u65e5\u9593\u306e\u8fd4\u91d1\u306e\u5272\u5408\u3068\u7dcf\u6ce8\u6587\u6570\u306e\u6bd4\u7387<\/td>\u3067\u304d\u308b\u3060\u3051\u4f4e\u304f<\/td><\/tr><\/tbody><\/table><\/figure>\t\t
\n\t\t
\n\t\t\t
\n\t
\n\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Die\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t\u30a2\u30de\u30be\u30f3\u3067\u306eBuy Box\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e14\u306e\u6700\u3082\u91cd\u8981\u306a\u57fa\u6e96\u3068\u3001\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u7ba1\u7406\u3059\u308b\u65b9\u6cd5<\/a>\n\t\t\t<\/div>\n\t\t\t
Amazon\u306e\u8ca9\u58f2\u8005\u306b\u3068\u3063\u3066\u91cd\u8981\u306aKPI\u306e\u8a73\u7d30\u306a\u8aac\u660e<\/strong>\u3068\u3001\u305d\u308c\u3089\u306e\u6700\u9069\u5316\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3064\u3044\u3066\u306f\u3001\u3059\u3067\u306b\u3053\u3061\u3089<\/a>\u3067\u8a73\u3057\u304f\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u6700\u4f4e\u8981\u4ef6\u3068\u3059\u3079\u3066\u306e\u7406\u60f3\u5024\u3060\u3051\u3067\u306a\u304f\u3001\u57fa\u790e\u3068\u306a\u308b\u8a08\u7b97\u5f0f\u3082\u304a\u77e5\u3089\u305b\u3057\u307e\u3059\u3002<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Amazon\u306b\u95a2\u3059\u308b\u305d\u306e\u4ed6\u306e\u95a2\u9023KPI<\/h3>

\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u8ca9\u58f2\u8005\u306f\u3001\u88fd\u54c1\u3092Amazon\u306b\u30ea\u30b9\u30c8\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u91cd\u8981\u306aKPI\u30e1\u30c8\u30ea\u30c3\u30af\u3092\u76e3\u8996\u3057\u3001\u305d\u306e\u5f8c\u306f\u4ed5\u4e8b\u3092\u7d42\u3048\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u4ee5\u4e0a\u306e\u3053\u3068\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30e9\u30d9\u30eb\u306e\u8ca9\u58f2\u8005\u306f\u3001\u5e83\u544a\u306e\u30c6\u30fc\u30de\u306b\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/a>\u3002\u305d\u306e\u969b\u3001\u4e00\u822c\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u3067KPI\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u308b\u540c\u3058\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u304cAmazon\u3067\u3082\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/p>

\u3057\u305f\u304c\u3063\u3066\u3001\u3082\u3046\u4e00\u3064\u91cd\u8981\u306aAmazon KPI\u306fACoS<\/strong>\u3001\u3059\u306a\u308f\u3061\u300c\u5e83\u544a\u8ca9\u58f2\u30b3\u30b9\u30c8\u300d\u306e\u7565\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b3\u30b9\u30c8\u3092\u3001\u305d\u306e\u5e83\u544a\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u58f2\u4e0a\u306b\u5bfe\u3057\u3066\u6bd4\u8f03\u3057\u307e\u3059\uff1aACoS = \u5e83\u544a\u8cbb\u7528 \/ \u58f2\u4e0a\u3002<\/p>

\u58f2\u4e0a\u304c50,000\u30e6\u30fc\u30ed\u3067\u5e83\u544a\u8cbb\u304c3,000\u30e6\u30fc\u30ed\u306e\u5834\u5408\u3001ACoS\u306f6%\u306b\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001ACoS\u304c\u6700\u5927\u3067\u3069\u306e\u304f\u3089\u3044\u306b\u306a\u308b\u3079\u304d\u304b\u306f\u88fd\u54c1\u3054\u3068\u306b\u7570\u306a\u308a\u307e\u3059<\/strong>\u3002\u3053\u308c\u306b\u306f\u3001\u8ca9\u58f2\u4fa1\u683c\u304b\u3089\u8ca9\u58f2\u8005\u304c\u8ca0\u62c5\u3059\u308b\u8ffd\u52a0\u30b3\u30b9\u30c8\u3001\u3064\u307e\u308a\u88fd\u9020\u30b3\u30b9\u30c8\u3001\u6d88\u8cbb\u7a0e\u3001\u307e\u305f\u306f\u9593\u63a5\u8cbb\u3092\u5dee\u3057\u5f15\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8ca9\u58f2\u8005\u304c\u30b3\u30fc\u30d2\u30fc\u30e1\u30fc\u30ab\u30fc\u3067\u8ca9\u58f2\u4fa1\u683c\u306e15%\u306e\u5229\u76ca\u3092\u5f97\u308b\u5834\u5408\u3001ACoS\u306f15%\u3092\u8d85\u3048\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u8d64\u5b57\u306b\u306a\u308a\u307e\u3059\u3002<\/p>

ACoS\u304cAmazon KPI\u3068\u3057\u3066\u3069\u306e\u304f\u3089\u3044\u9ad8\u3044\u304b\u4f4e\u3044\u304b\u306f\u3001\u500b\u5225\u306b\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u591a\u304f\u306e\u4ed6\u306e\u8981\u56e0\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001PPC\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19<\/strong>\u3001\u30de\u30fc\u30b8\u30f3<\/strong>\u3001\u304a\u3088\u3073\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u5185\u306e\u7af6\u4e89\u5727\u529b<\/strong>\u306a\u3069\u3067\u3059\u3002Google Ads\u3068\u306f\u7570\u306a\u308a\u3001Amazon Ads\u306f\u88fd\u54c1\u306e\u58f2\u4e0a\u306b\u306e\u307f\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5e38\u306b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306a\u53ef\u8996\u6027\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>

\u3053\u306e\u3088\u3046\u306a\u5168\u4f53\u7684\u306a\u5f71\u97ff\u306e\u305f\u3081\u3001\u591a\u304f\u306e\u8ca9\u58f2\u8005\u306f\u6ce8\u6587\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8 (CPO)<\/strong>\u3092Amazon KPI\u3068\u3057\u3066\u91cd\u8996\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u306e\u5e83\u544a\u8cbb\u7528\u3092\u540c\u3058\u671f\u9593\u306b\u5f97\u3089\u308c\u305f\u7dcf\u58f2\u4e0a\u3067\u5272\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001Amazon Ads\u304c\u3088\u308a\u5927\u304d\u306a\u5f71\u97ff\u7bc4\u56f2\u3092\u6301\u3064\u3068\u3044\u3046\u4e8b\u5b9f\u3092\u8003\u616e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>

\u7d50\u8ad6\uff1a\u76e3\u8996\u3057\u306a\u3044\u8005\u306f\u5931\u3046\uff01<\/h2>

Amazon\u3067\u8ca9\u58f2\u3059\u308b<\/a>\u304c\u3001\u91cd\u8981\u306aKPI\u30e1\u30c8\u30ea\u30c3\u30af\u3092\u5b9a\u671f\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3057\u306a\u3044\uff1f\u8a66\u307f\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u3059\u304c\u3001\u7121\u610f\u5473\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u30b7\u30b9\u30c6\u30e0\u306e\u3069\u3053\u306b\u554f\u984c\u304c\u3042\u308b\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u4eba\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u9069\u6642\u306b\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3067\u304d\u306a\u3044\u304b\u3089\u3067\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u683c\u4e0b\u3052\u3084Buy Box\u306e\u55aa\u5931\u3060\u3051\u3067\u306a\u304f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u505c\u6b62\u3082\u5341\u5206\u306b\u73fe\u5b9f\u7684\u306a\u898b\u901a\u3057\u3067\u3059\u3002<\/p>

\u3057\u305f\u304c\u3063\u3066\u3001Amazon\u306e\u8ca9\u58f2\u8005\u306f\u91cd\u8981\u306aKPI\u6307\u6a19\u3092\u5e38\u306b\u6ce8\u8996\u3057\u3001\u554f\u984c\u304c\u767a\u751f\u3057\u305f\u969b\u306b\u306f\u9069\u6642\u306b\u5bfe\u5fdc\u3059\u308b\u3079\u304d\u3067\u3059\u3002<\/strong>\u540c\u69d8\u306e\u3053\u3068\u304cAmazon\u306e\u4e16\u754c\u306b\u304a\u3051\u308bPPC\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3082\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306e\u57fa\u6e96\u306f\u8ca9\u58f2\u8005\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u307b\u3069\u5177\u4f53\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u3001ACoS\u3068CPO\u3092\u6ce8\u8996\u3057\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u76ee\u6a19\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>

\u753b\u50cf\u30af\u30ec\u30b8\u30c3\u30c8\u306f\u753b\u50cf\u306e\u9806\u306b\u6b21\u306e\u901a\u308a\u3067\u3059\uff1a\u00a9 WrightStudio \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

\u795e\u8a71\u306f\u6839\u5f37\u304f\u6b8b\u3063\u3066\u3044\u307e\u3059\uff1a\u30a2\u30de\u30be\u30f3\u306f\u5546\u4eba\u3092\u88d5\u798f\u306b\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u30c6\u30fc\u30de\u306b\u3059\u3067\u306b\u53d6\u308a\u7d44\u3093\u3060\u3053\u3068\u304c\u3042\u308b\u4eba\u306f\u3059\u3050\u306b\u8a8d\u8b58\u3057\u307e\u3059\uff1a\u30a2\u30de\u30be\u30f3\u306f\u8ca9\u58f2\u8005\u306b\u3068\u3063\u3066\u3046\u307e\u304f\u6a5f\u80fd\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u6c7a\u3057\u3066\u81ea\u52d5\u7684\u306b\u6210\u529f\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\uff01\u4ed6\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u540c\u69d8\u306b\u3001\u4f01\u696d\u5bb6\u306f\u30a2\u30de\u30be\u30f3\u3067\u3082\u91cd\u8981\u306aKPI\u306b\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u306a\u305c\u306a\u3089\u3001E\u30b3\u30de\u30fc\u30b9\u306e\u5de8\u4eba\u306f\u3001\u6307\u6a19\u3092\u628a\u63e1\u3057\u3066\u3044\u306a\u3044\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u8ca9\u58f2\u8005\u3092\u3059\u3050\u306b\u7f70\u3059\u308b\u304b\u3089\u3067\u3059\u3002\u3057\u304b\u3057\u307e\u305a\u3001\u3044\u308f\u3086\u308b\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u304c\u4f55\u3067\u3042\u308b\u304b\u3001\u305d\u3057\u3066\u305d\u308c\u304c\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u306e\u5f8c\u3001\u30a2\u30de\u30be\u30f3\u306eKPI\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3059\u3002 KPIs\u3068\u306f\u4f55\u3067\u3059\u304b\u3001\u305d\u3057\u3066\u306a\u305cKPIs\u306f\u6709\u7528\u3067\u3059\u304b\uff1f \u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u306f\u300c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u300d\u3068\u7ffb\u8a33\u3055\u308c\u3001\u7d4c\u55b6\u5b66\u304b\u3089\u6765\u3066\u3044\u307e\u3059\u3002KPI\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u91cd\u8981\u306a\u76ee\u6a19\u304c\u3069\u306e\u7a0b\u5ea6\u9054\u6210\u3055\u308c\u305f\u304b\u3001\u307e\u305f\u306f\u3069\u306e\u7a0b\u5ea6\u307e\u3067\u9054\u6210\u3067\u304d\u305f\u304b\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002\u88fd\u9020\u696d\u306b\u304a\u3044\u3066\u306f\u3001\u91cd\u8981\u306aKPI\u306e\u4e00\u4f8b\u3068\u3057\u3066\u3001\u6a5f\u68b0\u306e\u5e73\u5747\u7a3c\u50cd\u7387\u3068\u6700\u5927\u7a3c\u50cd\u7387\u306e\u6bd4\u8f03\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002 \u3053\u306e\u6982\u5ff5\u306f\u30c7\u30b8\u30bf\u30eb\u696d\u754c\u3067\u3082\u5e83\u304f\u666e\u53ca\u3057\u3066\u3044\u307e\u3059\u3002\u81ea\u793e\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3084\u30a2\u30de\u30be\u30f3\u306b\u304a\u3044\u3066\u3001\u91cd\u8981\u306aKPI\u306e\u4e00\u4f8b\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3067\u3059\u3002\u4e00\u65b9\u3001\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u306f\u3001KPI\u306f\u5e83\u544a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3084\u30af\u30ea\u30c3\u30af\u7387\u306b\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002B2B\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3001\u6210\u529f\u3092\u30ea\u30fc\u30c9\u6570\u3067\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002 \u3053\u306e\u3088\u3046\u306b\u3001KPI\u306f\u91cd\u8981\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3092\u628a\u63e1\u3057\u3001\u91cd\u8981\u306a\u6210\u529f\u8981\u56e0\u3092\u4f53\u7cfb\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u6210\u529f\u3084\u5931\u6557\u3092\u6e2c\u5b9a\u3059\u308b\u4eba\u3060\u3051\u304c\u3001\u3069\u306e\u90e8\u5206\u3067\u554f\u984c\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u307e\u305f\u4f55\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3046\u3059\u308c\u3070\u3001\u610f\u5473\u3068\u7406\u89e3\u3092\u6301\u3063\u3066\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002 \u30a2\u30de\u30be\u30f3\u306b\u95a2\u9023\u3059\u308bKPI\u306f\u4f55\u3067\u3059\u304b\uff1f \u81ea\u793e\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3092\u6301\u3064\u8ca9\u58f2\u8005\u3068\u306f\u7570\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u8ca9\u58f2\u8005\u306f\u7279\u5225\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u30a2\u30de\u30be\u30f3\u306b\u95a2\u9023\u3059\u308bKPI\u306f\u591a\u304f\u306e\u5834\u5408\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u5de8\u4eba\u81ea\u8eab\u306b\u3088\u3063\u3066\u8a2d\u5b9a\u3055\u308c\u308b\u304b\u3089\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3092\u7121\u8996\u3059\u308b\u8005\u306f\u3001\u81ea\u5206\u306e\u88fd\u54c1\u3092\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u4ed8\u3051\u3057\u305f\u308a\u3001Buy Box\u3092\u7372\u5f97\u3059\u308b\u30c1\u30e3\u30f3\u30b9\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u304c\u3067\u304d\u306a\u3044\u8005\u306f\u3001\u307b\u3068\u3093\u3069\u88fd\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002 \u3055\u3089\u306b\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u306e\u591a\u304f\u306e\u4e00\u822c\u7684\u306aKPI\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u8ca9\u58f2\u8005\u306b\u3088\u3063\u3066\u6e2c\u5b9a\u3067\u304d\u306a\u3044\u304b\u3001\u307e\u305f\u306f\u304a\u304a\u3088\u305d\u3057\u304b\u6e2c\u5b9a\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u56f0\u96e3\u304c\u3042\u308a\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u8ca9\u58f2\u6570\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u6700\u826f\u306e\u6a5f\u4f1a\u306f\u3001\u30a2\u30de\u30be\u30f3\u304c\u8a2d\u5b9a\u3057\u305fKPI\u30e1\u30c8\u30ea\u30c3\u30af\u3092\u77e5\u308a\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u30d3\u30b8\u30cd\u30b9\u306e\u6700\u9069\u5316\u3092\u884c\u3046\u8ca9\u58f2\u8005\u306b\u3042\u308a\u307e\u3059\u3002 \u7121\u8996\u3057\u305f\u5834\u5408\u306e\u7f70 \u3057\u304b\u3057\u3001\u95a2\u9023\u3059\u308b\u30a2\u30de\u30be\u30f3\u306eKPI\u3092\u76e3\u8996\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3082\u3046\u4e00\u3064\u306e\u91cd\u8981\u306a\u7406\u7531\u304c\u3042\u308a\u307e\u3059\uff1a\u30a2\u30de\u30be\u30f3\u3082\u305d\u308c\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u8ca9\u58f2\u8005\u304c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3092\u7121\u8996\u3059\u308b\u3068\u3001\u8981\u6c42\u3055\u308c\u308b\u57fa\u6e96\u3092\u6e80\u305f\u305b\u306a\u3044\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u304c\u767a\u751f\u3059\u308b\u3068\u3001\u30a2\u30de\u30be\u30f3\u306f\u305d\u308c\u3092\u77e5\u308a\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3084Buy Box\u306e\u5229\u76ca\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5bfe\u7b56\u8a08\u753b\u3092\u4f5c\u6210\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u304b\u3063\u305f\u4eba\u306f\u8ab0\u3067\u3082\u3001\u305d\u308c\u304c\u671b\u307e\u3057\u3044\u76ee\u6a19\u3067\u306f\u306a\u304f\u3001\u7121\u99c4\u306b\u6642\u9593\u3068\u304a\u91d1\u3092\u6d88\u8cbb\u3059\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u6700\u60aa\u306e\u5834\u5408\u3001E\u30b3\u30de\u30fc\u30b9\u306e\u5de8\u4eba\u306f\u8ca9\u58f2\u8005\u30a2\u30ab\u30a6\u30f3\u30c8\u5168\u4f53\u3092\u505c\u6b62\u3059\u308b\u3053\u3068\u3055\u3048\u3042\u308a\u307e\u3059\u3002\u30a2\u30de\u30be\u30f3\u304c\u4e3b\u306a\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u305d\u308c\u306f\u5927\u60e8\u4e8b\u3067\u3059\u3002 \u3057\u305f\u304c\u3063\u3066\u3001\u3059\u3079\u3066\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u306b\u306f\u591a\u304f\u306e\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30de\u30be\u30f3\u306eKPI\u304c\u5371\u967a\u306a\u9818\u57df\u306b\u9665\u308b\u6050\u308c\u304c\u3042\u308b\u5834\u5408\u3001\u65e9\u671f\u306b\u5bfe\u7b56\u3092\u8b1b\u3058\u3066\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u505c\u6b62\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u91cd\u8981\u306aKPI\uff1a\u8ca9\u58f2\u8005\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u914d\u9001\u65b9\u6cd5\u3068\u914d\u9001\u6642\u9593\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3053\u3068\u306f\u3001\u4eca\u3084\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u8ca9\u58f2\u8005\u304c\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u30a2\u30de\u30be\u30f3\u306f\u3001\u8ca9\u58f2\u8005\u304c\u81ea\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u300cFulfillment by Amazon\u300d\uff08FBA\uff09\u3092\u901a\u3058\u3066\u767a\u9001\u3059\u308b\u3053\u3068\u3092\u597d\u307f\u307e\u3059\u3002\u4e00\u65b9\u3067\u306f\u3001\u3053\u308c\u306b\u3088\u308a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u63d0\u4f9b\u8005\u306e\u53ce\u76ca\u304c\u5897\u52a0\u3057\u3001\u4ed6\u65b9\u3067\u306f\u8fc5\u901f\u3067\u7c21\u5358\u306a\u914d\u9001\u304c\u4fdd\u8a3c\u3055\u308c\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u78ba\u4fdd\u3055\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u914d\u9001\u65b9\u6cd5\u3068\u3057\u3066\u8ca9\u58f2\u8005\u306b\u3088\u308b\u30d7\u30e9\u30a4\u30e0\u3084\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306b\u3088\u308b\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8\u3082\u57fa\u6e96\u3092\u6e80\u305f\u3057\u3066\u3044\u307e\u3059\u3002 \u30a2\u30de\u30be\u30f3\u306eKPI\u3068\u540c\u69d8\u306b\u91cd\u8981\u306a\u306e\u306f\u4e00\u822c\u7684\u306a\u8ca9\u58f2\u8005\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3067\u3059\u3002\u3053\u308c\u306f\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u304b\u3089\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\uff1a \u30a2\u30de\u30be\u30f3KPI \u8aac\u660e \u6700\u5927\u5024 \/ \u7406\u60f3\u5024 \u6ce8\u6587\u306e\u6b20\u9665\u7387 \u30cd\u30ac\u30c6\u30a3\u30d6\u8a55\u4fa1\u3001\u30b5\u30fc\u30d3\u30b9\u95a2\u9023\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u30c1\u30e3\u30fc\u30b8\u30d0\u30c3\u30af\u3001A\u304b\u3089Z\u4fdd\u8a3c\u8acb\u6c42 1%\u672a\u6e80\u3001\u3067\u304d\u308b\u3060\u30510% \u30ad\u30e3\u30f3\u30bb\u30eb\u7387 \u8ca9\u58f2\u8005\u306b\u3088\u308b\u6ce8\u6587\u51e6\u7406\u524d\u306e\u30ad\u30e3\u30f3\u30bb\u30eb 2.5%\u672a\u6e80\u3001\u3067\u304d\u308b\u3060\u30510% \u8ffd\u8de1\u756a\u53f7\u306e\u6709\u52b9\u7387 \u6709\u52b9\u306a\u8ffd\u8de1\u756a\u53f7 \u6700\u4f4e95%\u3001\u3067\u304d\u308b\u3060\u3051100% \u9045\u5ef6\u914d\u9001\u7387 \u9045\u5ef6\u914d\u9001 = \u4e88\u60f3\u767a\u9001\u65e5\u3092\u904e\u304e\u3066\u304b\u3089\u306e\u767a\u9001\u78ba\u8a8d 4%\u672a\u6e80\u3001\u3067\u304d\u308b\u3060\u30510% \u8fd4\u54c1\u306b\u5bfe\u3059\u308b\u4e0d\u6e80 \u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u9867\u5ba2\u8a55\u4fa1\u3092\u4f34\u3046\u8fd4\u54c1\u8acb\u6c42\u300148\u6642\u9593\u4ee5\u5185\u306b\u56de\u7b54\u3055\u308c\u306a\u304b\u3063\u305f\u8fd4\u54c1\u306b\u95a2\u3059\u308b\u554f\u3044\u5408\u308f\u305b\u3001\u8aa4\u3063\u3066\u62d2\u5426\u3055\u308c\u305f\u8fd4\u54c1\u8acb\u6c42 10%\u672a\u6e80\u3001\u3067\u304d\u308b\u3060\u30510% \u8ca9\u58f2\u8005\u8a55\u4fa1 \u8ca9\u58f2\u8005\u306e\u5e73\u5747\u8a55\u4fa1\u3068\u8a55\u4fa1\u306e\u6570 \u3067\u304d\u308b\u3060\u3051\u30dd\u30b8\u30c6\u30a3\u30d6\u306b\u3001\u3067\u304d\u308b\u3060\u3051\u9ad8\u304f \u53cd\u5fdc\u6642\u9593 \u904e\u53bb90\u65e5\u9593\u306e\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u5bfe\u3059\u308b\u56de\u7b54\u306b\u5fc5\u8981\u306a\u5e73\u5747\u6642\u9593 24\u6642\u9593\u672a\u6e80\u3001\u3067\u304d\u308b\u3060\u305112\u6642\u9593\u672a\u6e80 \u5728\u5eab \u5728\u5eab\u5207\u308c\u3001\u7d0d\u54c1\u306e\u554f\u984c \u3067\u304d\u308b\u3060\u3051\u5c11\u306a\u304f \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u4e0d\u6e80 \u30d0\u30a4\u30e4\u30fc-\u30bb\u30e9\u30fc\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u30dc\u30c3\u30af\u30b9\u3067\u306e\u56de\u7b54\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u5426\u5b9a\u7684\u306a\u8a55\u4fa1 \u3067\u304d\u308b\u3060\u3051\u5c11\u306a\u304f \u8fd4\u91d1\u7387 \u904e\u53bb30\u65e5\u9593\u306e\u8fd4\u91d1\u306e\u5272\u5408\u3068\u7dcf\u6ce8\u6587\u6570\u306e\u6bd4\u7387<\/p>\n","protected":false},"author":3,"featured_media":1587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[2096],"tags":[],"class_list":["post-242003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buy-boxnitsuitesubete"],"yoast_head":"\nAmazon KPI\uff1a\u3053\u308c\u304c\u8ca9\u58f2\u8005\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3067\u3059\uff01<\/title>\n<meta name=\"description\" content=\"\u79c1\u305f\u3061\u306f\u3001\u3059\u3079\u3066\u306e\u8ca9\u58f2\u8005\u304c\u76e3\u8996\u3059\u3079\u304dAmazon KPI\u306b\u3064\u3044\u3066\u304a\u77e5\u3089\u305b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306aKPI\u306b\u3064\u3044\u3066\u3082\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon KPI\uff1a\u3053\u308c\u304c\u8ca9\u58f2\u8005\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3067\u3059\uff01\" \/>\n<meta property=\"og:description\" content=\"\u79c1\u305f\u3061\u306f\u3001\u3059\u3079\u3066\u306e\u8ca9\u58f2\u8005\u304c\u76e3\u8996\u3059\u3079\u304dAmazon KPI\u306b\u3064\u3044\u3066\u304a\u77e5\u3089\u305b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306aKPI\u306b\u3064\u3044\u3066\u3082\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-23T08:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-13T12:04:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142922\/amazon-kpi.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"The most important Amazon KPIs at a glance: These metrics should definitely be considered by sellers!\",\"datePublished\":\"2020-06-23T08:25:00+00:00\",\"dateModified\":\"2025-09-13T12:04:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/\"},\"wordCount\":90,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142922\/amazon-kpi.jpeg\",\"articleSection\":[\"Buy Box\u306b\u3064\u3044\u3066\u3059\u3079\u3066\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/\",\"url\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/\",\"name\":\"Amazon KPI\uff1a\u3053\u308c\u304c\u8ca9\u58f2\u8005\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3067\u3059\uff01\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142922\/amazon-kpi.jpeg\",\"datePublished\":\"2020-06-23T08:25:00+00:00\",\"dateModified\":\"2025-09-13T12:04:29+00:00\",\"description\":\"\u79c1\u305f\u3061\u306f\u3001\u3059\u3079\u3066\u306e\u8ca9\u58f2\u8005\u304c\u76e3\u8996\u3059\u3079\u304dAmazon KPI\u306b\u3064\u3044\u3066\u304a\u77e5\u3089\u305b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306aKPI\u306b\u3064\u3044\u3066\u3082\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142922\/amazon-kpi.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142922\/amazon-kpi.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Das sind auf Amazon relevante KPI!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/ja\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Buy Box\u306b\u3064\u3044\u3066\u3059\u3079\u3066\",\"item\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/category\/buy-boxnitsuitesubete\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The most important Amazon KPIs at a glance: These metrics should definitely be considered by sellers!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/ja\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/ja\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/ja\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/ja\/blog\/author\/robinbals\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon KPI\uff1a\u3053\u308c\u304c\u8ca9\u58f2\u8005\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3067\u3059\uff01","description":"\u79c1\u305f\u3061\u306f\u3001\u3059\u3079\u3066\u306e\u8ca9\u58f2\u8005\u304c\u76e3\u8996\u3059\u3079\u304dAmazon KPI\u306b\u3064\u3044\u3066\u304a\u77e5\u3089\u305b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306aKPI\u306b\u3064\u3044\u3066\u3082\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/","og_locale":"ja_JP","og_type":"article","og_title":"Amazon KPI\uff1a\u3053\u308c\u304c\u8ca9\u58f2\u8005\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3067\u3059\uff01","og_description":"\u79c1\u305f\u3061\u306f\u3001\u3059\u3079\u3066\u306e\u8ca9\u58f2\u8005\u304c\u76e3\u8996\u3059\u3079\u304dAmazon KPI\u306b\u3064\u3044\u3066\u304a\u77e5\u3089\u305b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306aKPI\u306b\u3064\u3044\u3066\u3082\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002","og_url":"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2020-06-23T08:25:00+00:00","article_modified_time":"2025-09-13T12:04:29+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142922\/amazon-kpi.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"The most important Amazon KPIs at a glance: These metrics should definitely be considered by sellers!","datePublished":"2020-06-23T08:25:00+00:00","dateModified":"2025-09-13T12:04:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/"},"wordCount":90,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/ja\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142922\/amazon-kpi.jpeg","articleSection":["Buy Box\u306b\u3064\u3044\u3066\u3059\u3079\u3066"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/","url":"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/","name":"Amazon KPI\uff1a\u3053\u308c\u304c\u8ca9\u58f2\u8005\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3067\u3059\uff01","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/ja\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142922\/amazon-kpi.jpeg","datePublished":"2020-06-23T08:25:00+00:00","dateModified":"2025-09-13T12:04:29+00:00","description":"\u79c1\u305f\u3061\u306f\u3001\u3059\u3079\u3066\u306e\u8ca9\u58f2\u8005\u304c\u76e3\u8996\u3059\u3079\u304dAmazon KPI\u306b\u3064\u3044\u3066\u304a\u77e5\u3089\u305b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306aKPI\u306b\u3064\u3044\u3066\u3082\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142922\/amazon-kpi.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142922\/amazon-kpi.jpeg","width":844,"height":443,"caption":"Das sind auf Amazon relevante KPI!"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/ja\/blog\/the-most-important-amazon-kpis-at-a-glance-these-metrics-should-definitely-be-considered-by-sellers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/ja\/"},{"@type":"ListItem","position":2,"name":"Buy Box\u306b\u3064\u3044\u3066\u3059\u3079\u3066","item":"https:\/\/www.sellerlogic.com\/ja\/blog\/category\/buy-boxnitsuitesubete\/"},{"@type":"ListItem","position":3,"name":"The most important Amazon KPIs at a glance: These metrics should definitely be considered by sellers!"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/ja\/#website","url":"https:\/\/www.sellerlogic.com\/ja\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/ja\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/ja\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/ja\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/ja\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.sellerlogic.com\/ja\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/ja\/blog\/author\/robinbals\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/posts\/242003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/comments?post=242003"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/posts\/242003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/media\/1587"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/media?parent=242003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/categories?post=242003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ja\/wp-json\/wp\/v2\/tags?post=242003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}