{"id":242063,"date":"2022-05-17T07:13:00","date_gmt":"2022-05-17T07:13:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/doitsuniokeruamazontoonrainshoppingu-ekomasuno-ju-rengadorehodo-qiang-lidearuka\/"},"modified":"2025-09-13T12:31:24","modified_gmt":"2025-09-13T12:31:24","slug":"doitsuniokeruamazontoonrainshoppingu-ekomasuno-ju-rengadorehodo-qiang-lidearuka","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ja\/blog\/doitsuniokeruamazontoonrainshoppingu-ekomasuno-ju-rengadorehodo-qiang-lidearuka\/","title":{"rendered":"\u30c9\u30a4\u30c4\u306b\u304a\u3051\u308b\u30a2\u30de\u30be\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\uff1aE\u30b3\u30de\u30fc\u30b9\u306e\u5de8\u4eba\u304c\u3069\u308c\u307b\u3069\u5f37\u529b\u3067\u3042\u308b\u304b"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-540069-identifier\">\u30c9\u30a4\u30c4\u306b\u304a\u3051\u308bE\u30b3\u30de\u30fc\u30b9\u306f\u81f3\u308b\u6240\u306b\u5b58\u5728\u3057\u307e\u3059\u3002Covid\u306e\u5e74\u306f\u3001\u696d\u754c\u5168\u4f53\u309210\u5e74\u4ee5\u4e0a\u3082\u52a0\u901f\u3055\u305b\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u5f71\u97ff\u306f\u4eca\u3067\u3082\u4f01\u696d\u306e\u904b\u55b6\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u62e1\u5927\u306e\u4ed5\u65b9\u3092\u5909\u3048\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u3082\u307e\u305f\u300110\u5e74\u524d\u3068\u306f\u7570\u306a\u308b\u65b9\u6cd5\u3067\u88fd\u54c1\u3092\u8abf\u67fb\u3057\u3001\u8cfc\u5165\u3057\u3001\u652f\u6255\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4f55\u5e74\u3082\u5909\u308f\u3089\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u696d\u754c\u6700\u5927\u306e\u30d7\u30ec\u30fc\u30e4\u30fc\u304c\u30a2\u30de\u30be\u30f3\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u591a\u304f\u306e\u30c9\u30a4\u30c4\u306e\u9867\u5ba2\u306b\u3068\u3063\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306fAmazon.de\u3067\u59cb\u307e\u308a\u3001\u3057\u3070\u3057\u3070\u305d\u3053\u3067\u7d42\u308f\u308a\u307e\u3059<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-835441-identifier\">\u30a2\u30de\u30be\u30f3\u306e\u7591\u3044\u306e\u306a\u3044\u30ea\u30fc\u30c0\u30fc<\/h2><p class=\"theme-wp-block gb-responsive-188589-identifier\">\u7af6\u4e89\u306f\u3001\u4f01\u696d\u306e\u6210\u9577\u306b\u307b\u3068\u3093\u3069\u8ffd\u3044\u3064\u3051\u307e\u305b\u3093\u3002\u56fd\u5185\u306e\u6700\u5927\u306eB2C\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3092\u4e00\u76ee\u898b\u308b\u3060\u3051\u3067\u3001\u30c9\u30a4\u30c4\u5e02\u5834\u306b\u304a\u3051\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u5de8\u4eba\u306e\u652f\u914d\u304c\u969b\u7acb\u3061\u307e\u3059\u3002\u30a2\u30de\u30be\u30f3\u306f\u3001\u6b21\u306e6\u3064\u306e\u5834\u6240\u3092\u5408\u308f\u305b\u305f\u3088\u308a\u3082\u591a\u304f\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td>\u5834\u6240<\/td><td>\u30b7\u30e7\u30c3\u30d7<\/td><td>2021\u5e74\u306e\u7d14\u53ce\u76ca\uff08\u767e\u4e07\u30e6\u30fc\u30ed\uff09<\/td><\/tr><tr><td>1<\/td><td>amazon.de<\/td><td>15,680.6<\/td><\/tr><tr><td>2<\/td><td>otto.de<\/td><td>5,124.0<\/td><\/tr><tr><td>3<\/td><td>mediamarkt.de<\/td><td>2,544.0<\/td><\/tr><tr><td>4<\/td><td>zalando.de<\/td><td>2,515.0<\/td><\/tr><tr><td>5<\/td><td>ikea.com<\/td><td>1,747.0<\/td><\/tr><tr><td>6<\/td><td>saturn.de<\/td><td>1,340.0<\/td><\/tr><tr><td>7<\/td><td>apple.com<\/td><td>1,190.0<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.ehi.org\/news\/top-100-onlineshops-in-deutschland-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EHI\u5c0f\u58f2\u7814\u7a76\u6240<\/a><\/figcaption><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-706079-identifier\">\u7b2c\u4e09\u8005\u8ca9\u58f2\u8005\u306f\u91cd\u8981\u306a\u8981\u7d20\u3068\u3057\u3066<\/h2><p class=\"theme-wp-block gb-responsive-731704-identifier\">\u3057\u304b\u3057\u3001\u3053\u308c\u306f\u30a2\u30de\u30be\u30f3\u81ea\u8eab\u306e\u6210\u529f\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30c9\u30a4\u30c4\u306b\u304a\u3051\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3092\u901a\u3058\u3066\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u7b2c\u4e09\u8005\u8ca9\u58f2\u8005\u306b\u3088\u3063\u3066\u3082\u5f62\u4f5c\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u7b2c\u4e09\u8005\u8ca9\u58f2\u8005\u306e\u53ce\u76ca\u3082\u5927\u5e45\u306b\u5897\u52a0\u3057\u307e\u3057\u305f &#8211; 29%\u304b\u308934%\u306b\u5bfe\u3057\u3066\u30012019\u5e74\u30682020\u5e74\u306e\u9593\u3001amazon.de\u306e\u53ce\u76ca\u306f19%\u306e\u307e\u307e\u3067\u3057\u305f<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full is-resized gb-responsive-249911-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik.jpg\" alt=\"\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u7d71\u8a08 Statista\" class=\"wp-image-20044\" style=\"width:844px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption style=\"display:block;\" class=\"wp-element-caption\">\u51fa\u5178\uff1a<a href=\"https:\/\/de.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.de<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-311489-identifier\">\u30a2\u30de\u30be\u30f3\u306f\u660e\u3089\u304b\u306b\u5371\u6a5f\u3092\u5229\u7528\u3067\u304d\u305f\u6570\u5c11\u306a\u3044\u4f01\u696d\u306e\u4e00\u3064\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u5009\u5eab\u30b9\u30da\u30fc\u30b9\u3084\u7269\u6d41\u30bb\u30f3\u30bf\u30fc\u306e\u62e1\u5f35\u3078\u306e\u6295\u8cc7\u306a\u3069\u306b\u3088\u3063\u3066\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30a2\u30de\u30be\u30f3\u306f2019\u5e74\u306b\u524d\u5e74\u3068\u6bd4\u8f03\u3057\u3066476.3\u5104\u30c9\u30eb\u306e\u4e16\u754c\u7684\u306a\u53ce\u76ca\u5897\u52a0\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u30022020\u5e74\u306b\u306fCovid\u306b\u3088\u308b\u5927\u304d\u306a\u5909\u9769\u304c\u3042\u308a\u30011055.4\u5104\u30c9\u30eb\u306e\u5897\u52a0\u304c\u3042\u308a\u30012021\u5e74\u306b\u306f\u3055\u3089\u306b837.6\u5104\u30c9\u30eb\u306e\u5f37\u529b\u306a\u53ce\u76ca\u6210\u9577\u304c\u7d9a\u304d\u307e\u3057\u305f<\/p><p class=\"theme-wp-block gb-responsive-421700-identifier\">\u521d\u3081\u3066\u30012022\u5e74\u306b\u306f\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f8c\u306b\u53ce\u76ca\u304c\u308f\u305a\u304b\u306b\u6e1b\u5c11\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u30012023\u5e74\u306b\u306f\u30a2\u30de\u30be\u30f3\u306f\u524d\u5e74\u3068\u6bd4\u8f03\u3057\u3066\u518d\u3073\u53ce\u76ca\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u30c9\u30a4\u30c4\u3067\u306f3759\u4e07\u30c9\u30eb\u3001\u4e16\u754c\u5168\u4f53\u3067\u306f5747.9\u767e\u4e07\u30c9\u30eb\u3067\u3059<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large is-resized gb-responsive-289176-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"541\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-844x541.png\" alt=\"\u30a2\u30de\u30be\u30f3\u306f\u30c9\u30a4\u30c4\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u652f\u914d\u3057\u3066\u3044\u307e\u3059\uff1a\u4f1a\u793e\u306e\u53ce\u76ca\u30822023\u5e74\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\" class=\"wp-image-52912\" style=\"width:844px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-407x261.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-768x492.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-844x541.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz.png 1454w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption style=\"display:block;\" class=\"wp-element-caption\">2010\u5e74\u304b\u30892023\u5e74\u307e\u3067\u306e\u30a2\u30de\u30be\u30f3\u306e\u30c9\u30a4\u30c4\u306b\u304a\u3051\u308b\u53ce\u76ca\u3068\u4e16\u754c\u5168\u4f53\u306e\u53ce\u76ca\uff08\u5341\u5104\u7c73\u30c9\u30eb\uff09\u3002\u51fa\u5178\uff1a<a href=\"https:\/\/de.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.de<\/a><\/figcaption><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-515118-identifier\">\u5c06\u6765\u306e\u6210\u9577 \u2013 \u4e88\u6e2c<\/h3><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-51048-identifier\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland.png\" alt=\"\u8cbf\u6613\u5354\u4f1a\uff1a\u30c9\u30a4\u30c4\u306b\u304a\u3051\u308bE\u30b3\u30de\u30fc\u30b9\u306e\u53ce\u76ca\" class=\"wp-image-52915\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-407x229.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-768x432.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-844x475.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\u6bce\u5e74\u3001\u30c9\u30a4\u30c4\u8cbf\u6613\u5354\u4f1a\uff08HDE\uff09\u306f\u3001\u30b1\u30eb\u30f3\u306e\u5c0f\u58f2\u7814\u7a76\u6240\uff08IFH\uff09\u3068\u5354\u529b\u3057\u3066<a class=\"theme-wp-block\" href=\"http:\/\/www.einzelhandel.de\/online-monitor\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30e2\u30cb\u30bf\u30fc<\/a>\u3092\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u5e74\u306b\u304a\u3051\u308b\u8457\u3057\u3044\u6210\u9577\u306e\u5f8c\u3001\u30a2\u30de\u30be\u30f3\u3068\u30c9\u30a4\u30c4\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30bb\u30af\u30bf\u30fc\u306f\u30012022\u5e74\u306b\u521d\u3081\u3066\u308f\u305a\u304b\u306a\u6e1b\u5c11\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u5c11\u306a\u304f\u3068\u3082\u524d\u5e74\u306e\u307f\u3092\u8003\u616e\u3057\u305f\u5834\u5408\u3067\u3059\u3002\u30b3\u30ed\u30ca\u5371\u6a5f\u524d\u306b\u751f\u6210\u3055\u308c\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u53ce\u76ca\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u5897\u52a0\u306f\u4f9d\u7136\u3068\u3057\u306642%\u4ee5\u4e0a\u3067\u3059\u3002\u305d\u3057\u30662024\u5e74\u306b\u306f\u3001\u696d\u754c\u306f\u518d\u3073\u7d043%\u306e\u6210\u9577\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u5229\u7528\u5897\u52a0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u3001\u65b0\u3057\u3044\u6280\u8853\uff08\u62e1\u5f35\u73fe\u5b9f\u306a\u3069\uff09\u306b\u3088\u3063\u3066\u63a8\u9032\u3055\u308c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4f53\u9a13\u3092\u30aa\u30d5\u30e9\u30a4\u30f3\u4f53\u9a13\u306b\u5408\u308f\u305b\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<h4 class=\"theme-wp-block wp-block-heading gb-responsive-468975-identifier\">\u7b2c\u4e09\u8005\u8ca9\u58f2\u8005\u306f\u672a\u6765\u306b\u5bfe\u3057\u3066\u524d\u5411\u304d\u306a\u59ff\u52e2\u3092\u6301\u3063\u3066\u3044\u307e\u3059<\/h4><a class=\"theme-wp-block\" href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u30a2\u30de\u30be\u30f3\u30bb\u30e9\u30fc\u5831\u544a\u66f8\u306e\u72b6\u614b<\/a>\u306b\u3088\u308b\u3068\u3001\u307b\u3068\u3093\u3069\u306e\u30a2\u30de\u30be\u30f3\u306e\u8ca9\u58f2\u8005\u306f2024\u5e74\u306e\u672a\u6765\u306b\u5bfe\u3057\u3066\u3082\u524d\u5411\u304d\u306a\u59ff\u52e2\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u4f01\u696d\u306e58%\u304c\u30a2\u30de\u30be\u30f3\u3067\u306e\u958b\u59cb\u304b\u30891\u5e74\u4ee5\u5185\u306b\u5229\u76ca\u3092\u4e0a\u3052\u3066\u304a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u306e54%\u4ee5\u4e0a\u304c20%\u4ee5\u4e0a\u306e\u5229\u76ca\u7387\u3092\u6301\u3063\u3066\u3044\u307e\u3059<p class=\"theme-wp-block gb-responsive-556723-identifier\">\u3057\u304b\u3057\u3001\u78ba\u304b\u306b\u514b\u670d\u3059\u3079\u304d\u554f\u984c\u304c\u3042\u308a\u307e\u3059\u3002\u5c0f\u898f\u6a21\u306a\u30a2\u30de\u30be\u30f3\u306e\u8ca9\u58f2\u8005\u306b\u3068\u3063\u3066\u3001\u4e3b\u306a\u8ab2\u984c\u306f&#8230;<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-849186-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-717404-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u9867\u5ba2\u30ec\u30d3\u30e5\u30fc\u3092\u751f\u6210\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/li><li class=\"theme-wp-block gb-responsive-358362-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u65b0\u88fd\u54c1\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3084\u958b\u767a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/li><li class=\"theme-wp-block gb-responsive-177595-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u65b0\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u3092\u8a66\u3059\u3053\u3068\u3067\u3059\u3002<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-801859-identifier\">\u4f01\u696d\u3084\u88fd\u9020\u696d\u8005\u306f\u3001\u4ed6\u65b9\u3067&#8230;<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-671365-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-966727-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u4f1a\u793e\u3068\u88fd\u54c1\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\uff09\u306b\u3064\u3044\u3066\u3067\u3059\u3002<\/li><li class=\"theme-wp-block gb-responsive-66073-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u3068<\/li><li class=\"theme-wp-block gb-responsive-222002-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u9867\u5ba2\u30ec\u30d3\u30e5\u30fc\u306e\u6570\u306b\u3064\u3044\u3066\u3067\u3059\u3002<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-344742-identifier\">\u4e21\u30b0\u30eb\u30fc\u30d7\u306b\u5171\u901a\u3059\u308b\u306e\u306f\u3001\u7279\u306b\u5e83\u544a\uff08\u56de\u7b54\u8005\u306e38%\uff09\u3001\u914d\u9001\uff0837%\uff09\u3001\u88fd\u9020\uff0835%\uff09\u306e\u5206\u91ce\u3067\u4e0a\u6607\u3059\u308b\u30b3\u30b9\u30c8\u306b\u82e6\u3057\u3093\u3067\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u524d\u5e74\u3068\u6bd4\u8f03\u3057\u3066\u3001\u30b3\u30b9\u30c8\u4e0a\u6607\u306b\u95a2\u3059\u308b\u554f\u984c\u3092\u6050\u308c\u308b\u8ca9\u58f2\u8005\u306f\u5c11\u306a\u304f\u306a\u3063\u3066\u3044\u307e\u3059<\/p><p class=\"theme-wp-block gb-responsive-53820-identifier\">\u3053\u306e\u3053\u3068\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u8ca9\u58f2\u8005\u304c\u3082\u306f\u3084\u30a2\u30de\u30be\u30f3\u3067\u306e\u307f\u8ca9\u58f2\u3057\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u4e8b\u5b9f\u3068\u3082\u4e00\u81f4\u3057\u3066\u3044\u307e\u3059\u3002\u30c9\u30a4\u30c4\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30bb\u30af\u30bf\u30fc\u306f\u73fe\u5728\u3001\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u307b\u3068\u3093\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u306f\u3001\u5c11\u306a\u304f\u3068\u30821\u3064\u306e\u8ffd\u52a0\u306e\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u6301\u3064\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u304c\u7d4c\u6e08\u7684\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3057\u3001\u5229\u76ca\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002\u4e16\u754c\u3067\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306feBay\u3001Shopify\u3001Walmart\u3067\u3042\u308a\u3001\u6b21\u3044\u3067Etsy\u3067\u3059\u3002<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large gb-responsive-178338-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"626\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-844x626.jpg\" alt=\"\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306f\u3001\u30c9\u30a4\u30c4\u306e\u30a2\u30de\u30be\u30f3\u8ca9\u58f2\u8005\u306b\u3068\u3063\u3066\u3082\u3082\u306f\u3084\u7570\u56fd\u306e\u6982\u5ff5\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\" class=\"wp-image-52918\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-407x302.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-768x569.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-844x626.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping.jpg 1244w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption class=\"wp-element-caption\" style=\"display:block;\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.junglescout.com\/amazon-seller-report\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u30a2\u30de\u30be\u30f3\u30bb\u30e9\u30fc\u5831\u544a\u66f8\u306e\u72b6\u614b<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-404480-identifier\">\u591a\u304f\u306e\u30a2\u30de\u30be\u30f3\u306e\u8ca9\u58f2\u8005\u306f\u30012024\u5e74\u306b\u5411\u3051\u3066\u62e1\u5f35\u8a08\u753b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u6700\u524d\u7dda\u306b\u306fWalmart\u3001Shopify\u3001eBay\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4e00\u90e8\u306e\u8ca9\u58f2\u8005\u306fTikTok\u3001Instagram\u3001Facebook\u3092\u901a\u3058\u3066\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u3092\u5b9f\u65bd\u3057\u305f\u3044\u3068\u3082\u8003\u3048\u3066\u3044\u307e\u3059<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-332006-identifier\">\u30a2\u30de\u30be\u30f3 = \u30c9\u30a4\u30c4\u306b\u304a\u3051\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\uff1a\u8cfc\u5165\u8005\u306f\u3057\u3070\u3057\u3070\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3092\u597d\u3080<\/h2>\u7570\u306a\u308b\u7d71\u8a08\u306f\u3001\u30a2\u30de\u30be\u30f3\u306e\u6210\u529f\u3092\u660e\u78ba\u306b\u793a\u3057\u3066\u304a\u308a\u3001E\u30b3\u30de\u30fc\u30b9\u306e\u5de8\u4eba\u306f\u30c9\u30a4\u30c4\u3067\u3088\u308a\u9ad8\u3044\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u3066\u5b89\u5b9a\u3057\u305f\u9867\u5ba2\u6210\u9577\u3082\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u30022021\u5e74\u306e\u30b1\u30eb\u30f3\u306eIFH\u306b\u3088\u308b\u8abf\u67fb\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u4eba\u3005\u304c\u30a2\u30de\u30be\u30f3\u3067\u3082\u8cfc\u5165\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u306b\u3088\u308b\u3068&#8230;<div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-727165-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-743811-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u7d0494%\u306e\u30c9\u30a4\u30c4\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d1\u30fc\u304c\u30a2\u30de\u30be\u30f3\u306e\u9867\u5ba2\u3067\u3059<\/li><li class=\"theme-wp-block gb-responsive-333225-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u7d0470%\u306e\u30a2\u30de\u30be\u30f3\u306e\u53ce\u76ca\u306f\u30d7\u30e9\u30a4\u30e0\u4f1a\u54e1\u306b\u3088\u308b\u3082\u306e\u3067\u3059<\/li><li class=\"theme-wp-block gb-responsive-197126-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u7d043\u5206\u306e1\u306e\u9867\u5ba2\u304c\u30d8\u30d3\u30fc\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30de\u30be\u30f3\u30b7\u30e7\u30c3\u30d1\u30fc\u3067\u3042\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u5165\u306e\u5c11\u306a\u304f\u3068\u3082\u534a\u5206\u3092\u30a2\u30de\u30be\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3067\u72ec\u5360\u7684\u306b\u884c\u3063\u3066\u3044\u307e\u3059<\/li><\/ul><\/div>\u3057\u304b\u3057\u3001IFH\u30b1\u30eb\u30f3\u306e\u8abf\u67fb\u3060\u3051\u3067\u306a\u304f\u3001<a class=\"theme-wp-block\" href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2022\u5e74\u306ePattern\u306b\u3088\u308b\u8abf\u67fb<\/a>\u3082\u3001\u30c9\u30a4\u30c4\u306e1,000\u4eba\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d1\u30fc\u306e\u3046\u306196%\u304c2021\u5e74\u306b\u5c11\u306a\u304f\u3068\u3082\u4e00\u5ea6\u306f\u30a2\u30de\u30be\u30f3\u3067\u8cfc\u5165\u3057\u305f\u3068\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u969b\u3001\u30a2\u30de\u30be\u30f3\u306e\u9867\u5ba2\u306f\u30c9\u30a4\u30c4\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3092\u597d\u3080\u3082\u306e\u306e\u3001amazon.com\u3084amazon.co.uk\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u3082\u305f\u3081\u3089\u3044\u306f\u3042\u308a\u307e\u305b\u3093<figure class=\"theme-wp-block wp-block-image aligncenter size-full gb-responsive-767298-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"512\" height=\"365\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021.png\" alt=\"\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u7d71\u8a082021\" class=\"wp-image-52921\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021-407x290.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021.png 512w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\" style=\"display:block;\">\u51fa\u5178: <a href=\"https:\/\/pattern.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pattern.com<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-246750-identifier\">The survey also showed, \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-506287-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-989816-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u2026 that 38% of respondents plan to buy more from Amazon, while 35% intend to shop offline more often<\/li><li class=\"theme-wp-block gb-responsive-18358-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">that 47.3% of respondents want to spend more or somewhat more on online shopping. 36.5% will not change their shopping behavior and will invest the same amount online<\/li><li class=\"theme-wp-block gb-responsive-249517-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u2026 that in comparison, 88.6% of Amazon customers plan to buy the same amount or more from Amazon than the year before. Only 11.4% plan to spend less on Amazon<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-875740-identifier\">These figures also show that Amazon has perfected the art of dominating online shopping in Germany. Most customers apparently find the marketplace so good that they shift their shopping behavior there. The reasons from the customers&#8217; perspective for purchasing on the online platform range from price to fast delivery:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-157642-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-956584-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8220;The product was cheaper than at the competition.&#8221; (For 63%, this was a reason to shop at Amazon.)<\/li><li class=\"theme-wp-block gb-responsive-581370-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8220;The product could be delivered faster than from other retailers.&#8221; (43%)<\/li><li class=\"theme-wp-block gb-responsive-138076-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8220;The product was only available on Amazon.&#8221; (42%)<\/li><li class=\"theme-wp-block gb-responsive-452255-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8220;Amazon is easier to use than other platforms.&#8221; (41%)<\/li><li class=\"theme-wp-block gb-responsive-697534-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8220;Because I am an Amazon Prime customer, which usually guarantees fast and reliable delivery.&#8221; (35%)<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-523709-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\t\u58f2\u308a\u624b\u304b\u3089\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u3078\u306e\u65c5\u3092\u59cb\u3081\u307e\u3057\u3087\u3046 &#8211; SELLERLOGIC\u3068\u5171\u306b\u3002\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\t\u4eca\u65e5\u3001\u7121\u6599\u306etrial\u3092\u624b\u306b\u5165\u308c\u3066\u3001\u9069\u5207\u306a\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u3042\u306a\u305f\u3092\u826f\u3044\u304b\u3089\u6700\u9ad8\u306b\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u5f85\u305f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u4eca\u3059\u3050\u884c\u52d5\u3057\u3066\u304f\u3060\u3055\u3044\u3002\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u4eca\u3059\u3050\u59cb\u3081\u308b<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-624296-identifier\">Prime is a growth driver<\/h3><p class=\"theme-wp-block gb-responsive-924478-identifier\">Amazon&#8217;s subscription model seems to play a particularly significant role in the use of the marketplace. Prime includes, among other things, particularly fast delivery and access to Amazon&#8217;s own streaming service. In 2021, Jeff Bezos announced in a letter to shareholders that Amazon Prime has 200 million customers worldwide. Just three years earlier, the Amazon service had surpassed the mark of 100 million subscribers<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full gb-responsive-686106-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"507\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023.png\" alt=\"E\u30b3\u30de\u30fc\u30b9\u958b\u767a\u30c9\u30a4\u30c4\" class=\"wp-image-52924\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023-407x348.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023.png 507w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><figcaption class=\"wp-element-caption\">\u51fa\u5178: <a href=\"https:\/\/pattern.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pattern.com<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-687761-identifier\">According to the <a href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u30c9\u30a4\u30c4\u30b7\u30e7\u30c3\u30d1\u30fc\u30ec\u30dd\u30fc\u30c8<\/a>, 15% more online shoppers had access to Amazon Prime. This means that 78% either have their own Prime subscription or can use that of family, partners, or friends. In combination with the finding that fast delivery is a major factor in why customers order from Amazon, a clear picture emerges: the increasing number of Prime members is an indicator of the rising revenue of the e-commerce giant in the coming years.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-441103-identifier\">Amazon: Marketplace for online shopping in Germany is crucial<\/h3><p class=\"theme-wp-block gb-responsive-39494-identifier\">By now, Amazon has millions of third-party sellers offering their goods on the marketplace. Since 2026, this area has become increasingly important: over 60% of the units sold now come from third-party sellers. Since the increase is steady and occurs at a similar pace over the years, it can be assumed that Amazon is consciously controlling the development. However, the retail share of Amazon itself is unlikely to ever reduce to zero percent<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large gb-responsive-682114-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler.png\"><img decoding=\"async\" width=\"844\" height=\"306\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-844x306.png\" alt=\"\u30a2\u30de\u30be\u30f3\u306f\u30c9\u30a4\u30c4\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u304a\u3044\u3066\u7b2c\u4e09\u8005\u306e\u8ca9\u58f2\u8005\u304b\u3089\u5927\u304d\u306a\u5229\u76ca\u3092\u5f97\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30b7\u30a7\u30a2\u306f\u6570\u5e74\u9593\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\" class=\"wp-image-52909\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-407x147.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-768x278.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-844x306.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-1536x557.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-2048x742.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><figcaption class=\"wp-element-caption\">\u51fa\u5178: <a href=\"https:\/\/www.marketplacepulse.com\/year-in-review-2023\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2023\u5e74\u306e\u30ec\u30d3\u30e5\u30fc by Marketplace Pulse<\/a><\/figcaption><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-270729-identifier\">Conclusion<\/h2><p class=\"theme-wp-block gb-responsive-15559-identifier\">Is Amazon still indispensable in online shopping in Germany? The developments in e-commerce clearly show: those who want to sell online can hardly avoid Amazon. The Prime program has a decisive influence here, as Prime members are heavy shoppers and spend the most money on Amazon. At the same time, they largely rely on Prime offers because they receive free and fast delivery with them<\/p><p class=\"theme-wp-block gb-responsive-732560-identifier\">Online retailers can hardly avoid selling on Amazon. Nevertheless, diversifying their own sales channels is an important point, which is why having their own online shop or other marketplaces like Etsy can make sense. Which channels specifically fit into their own omnichannel strategy is very individual and should be well thought out<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-3416-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-datenanalyse\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135620\/e-commerce-datenanalyse-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Ohne im E-Commerce eine orgendtliche Datenanalyse vorzunehmen, werden Onlineh\u00e4ndler kaum erfolgreich sein.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-datenanalyse\/\">E-commerce data analysis: Top 4 things that every tool must be able to do<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Those who want to be successful in e-commerce cannot avoid solid data analysis. Online retail is dynamic, customer needs change rapidly, and retailers must be able to adapt processes quickly. These 4 things should be possible with every tool!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-373437-identifier has-small-font-size\">Image credit: \u00a9 Anna Khomulo \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>\u30c9\u30a4\u30c4\u306b\u304a\u3051\u308bE\u30b3\u30de\u30fc\u30b9\u306f\u81f3\u308b\u6240\u306b\u5b58\u5728\u3057\u307e\u3059\u3002Covid\u306e\u5e74\u306f\u3001\u696d\u754c\u5168\u4f53\u309210\u5e74\u4ee5\u4e0a\u3082\u52a0\u901f\u3055\u305b\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u5f71\u97ff\u306f\u4eca\u3067\u3082\u4f01\u696d\u306e\u904b\u55b6\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u62e1\u5927\u306e\u4ed5\u65b9\u3092\u5909\u3048\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u3082\u307e\u305f\u300110\u5e74\u524d\u3068\u306f\u7570\u306a\u308b\u65b9\u6cd5\u3067\u88fd\u54c1\u3092\u8abf\u67fb\u3057\u3001\u8cfc\u5165\u3057\u3001\u652f\u6255\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4f55\u5e74\u3082\u5909\u308f\u3089\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u696d\u754c\u6700\u5927\u306e\u30d7\u30ec\u30fc\u30e4\u30fc\u304c\u30a2\u30de\u30be\u30f3\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u591a\u304f\u306e\u30c9\u30a4\u30c4\u306e\u9867\u5ba2\u306b\u3068\u3063\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306fAmazon.de\u3067\u59cb\u307e\u308a\u3001\u3057\u3070\u3057\u3070\u305d\u3053\u3067\u7d42\u308f\u308a\u307e\u3059 \u30a2\u30de\u30be\u30f3\u306e\u7591\u3044\u306e\u306a\u3044\u30ea\u30fc\u30c0\u30fc \u7af6\u4e89\u306f\u3001\u4f01\u696d\u306e\u6210\u9577\u306b\u307b\u3068\u3093\u3069\u8ffd\u3044\u3064\u3051\u307e\u305b\u3093\u3002\u56fd\u5185\u306e\u6700\u5927\u306eB2C\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3092\u4e00\u76ee\u898b\u308b\u3060\u3051\u3067\u3001\u30c9\u30a4\u30c4\u5e02\u5834\u306b\u304a\u3051\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u5de8\u4eba\u306e\u652f\u914d\u304c\u969b\u7acb\u3061\u307e\u3059\u3002\u30a2\u30de\u30be\u30f3\u306f\u3001\u6b21\u306e6\u3064\u306e\u5834\u6240\u3092\u5408\u308f\u305b\u305f\u3088\u308a\u3082\u591a\u304f\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059 \u5834\u6240 \u30b7\u30e7\u30c3\u30d7 2021\u5e74\u306e\u7d14\u53ce\u76ca\uff08\u767e\u4e07\u30e6\u30fc\u30ed\uff09 1 amazon.de 15,680.6 2 otto.de 5,124.0 3 mediamarkt.de 2,544.0 4 zalando.de 2,515.0 5 ikea.com 1,747.0 6 saturn.de 1,340.0 7 apple.com 1,190.0 \u51fa\u5178\uff1aEHI\u5c0f\u58f2\u7814\u7a76\u6240 \u7b2c\u4e09\u8005\u8ca9\u58f2\u8005\u306f\u91cd\u8981\u306a\u8981\u7d20\u3068\u3057\u3066 \u3057\u304b\u3057\u3001\u3053\u308c\u306f\u30a2\u30de\u30be\u30f3\u81ea\u8eab\u306e\u6210\u529f\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30c9\u30a4\u30c4\u306b\u304a\u3051\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3092\u901a\u3058\u3066\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u7b2c\u4e09\u8005\u8ca9\u58f2\u8005\u306b\u3088\u3063\u3066\u3082\u5f62\u4f5c\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u7b2c\u4e09\u8005\u8ca9\u58f2\u8005\u306e\u53ce\u76ca\u3082\u5927\u5e45\u306b\u5897\u52a0\u3057\u307e\u3057\u305f &#8211; 29%\u304b\u308934%\u306b\u5bfe\u3057\u3066\u30012019\u5e74\u30682020\u5e74\u306e\u9593\u3001amazon.de\u306e\u53ce\u76ca\u306f19%\u306e\u307e\u307e\u3067\u3057\u305f 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