{"id":242279,"date":"2022-12-13T06:21:00","date_gmt":"2022-12-13T06:21:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/wu-liutorendo2023-pato3-kono3tsunoekomasuno-fa-zhanha-onrain-xiao-mai-ye-zhega-bizu-zhu-musubekidesu\/"},"modified":"2025-09-13T14:29:29","modified_gmt":"2025-09-13T14:29:29","slug":"wu-liutorendo2023-pato3-kono3tsunoekomasuno-fa-zhanha-onrain-xiao-mai-ye-zhega-bizu-zhu-musubekidesu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ja\/blog\/wu-liutorendo2023-pato3-kono3tsunoekomasuno-fa-zhanha-onrain-xiao-mai-ye-zhega-bizu-zhu-musubekidesu\/","title":{"rendered":"\u7269\u6d41\u30c8\u30ec\u30f3\u30c92023\uff08\u30d1\u30fc\u30c83\uff09 \u2013 \u3053\u306e3\u3064\u306ee\u30b3\u30de\u30fc\u30b9\u306e\u767a\u5c55\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u304c\u5fc5\u305a\u6ce8\u76ee\u3059\u3079\u304d\u3067\u3059"},"content":{"rendered":"<p class=\"theme-wp-block 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 class=\"theme-wp-block theme-block-card-posts gb-responsive-348923-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ja\/blog\/ekomasutorendo-pato1-korerano-dong-xianggaanatanoekomasu-zhan-luewo-xing-zuorimasu\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/27085644\/Ecommerce-trends-haendler-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon-Trends und neue E-Commerce-Strategien f\u00fcr H\u00e4ndler.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ja\/blog\/ekomasutorendo-pato1-korerano-dong-xianggaanatanoekomasu-zhan-luewo-xing-zuorimasu\/\">\u30d1\u30fc\u30c81\uff1a\u96fb\u5b50\u5546\u53d6\u5f15\u30c8\u30ec\u30f3\u30c92023 \u2013 \u3053\u306e3\u3064\u306e\u767a\u5c55\u304c\u6765\u5e74\u306ee\u30b3\u30de\u30fc\u30b9\u6226\u7565\u3092\u5f62\u4f5c\u308a\u307e\u3059<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">2022\u5e74\u306f\u5f90\u3005\u306b\u7d42\u308f\u308a\u3092\u8fce\u3048\u3066\u3044\u307e\u3059\u3002\u4eca\u5e74\u3082\u591a\u304f\u306e\u767a\u5c55\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u3092\u52d5\u304b\u3057\u3001\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u65b0\u305f\u306a\u30a4\u30f3\u30d1\u30eb\u30b9\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002\u5e74\u672b\u304c\u8fd1\u3065\u304f\u4e2d\u30012023\u5e74\u306e\u96fb\u5b50\u5546\u53d6\u5f15\u30c8\u30ec\u30f3\u30c9\u3092\u898b\u3066\u307f\u308b\u6642\u304c\u6765\u307e\u3057\u305f<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/ja\/blog\/maketingutorendo2023-pato2-korerano4tsuno-fa-zhanha-ekomasuniokeru-cheng-gongshitamaketingunitotte-zhong-yaodesu\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23140008\/e-commerce-marketing-trends-2023-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"E-Commerce: Die Marketing-Trends f\u00fcr 2023 zeichnen sich bereits ab.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/ja\/blog\/maketingutorendo2023-pato2-korerano4tsuno-fa-zhanha-ekomasuniokeru-cheng-gongshitamaketingunitotte-zhong-yaodesu\/\">\u30d1\u30fc\u30c81\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c8\u30ec\u30f3\u30c92023 \u2013 \u3053\u306e4\u3064\u306e\u767a\u5c55\u304c\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u6210\u529f\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3059<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">\u79c1\u305f\u3061\u306e\u6700\u5f8c\u306e\u6295\u7a3f\u3067\u306f\u3001\u96fb\u5b50\u5546\u53d6\u5f15\u6226\u7565\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u8a73\u3057\u304f\u898b\u3066\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u65b0\u305f\u306a\u6a5f\u4f1a\u304c\u958b\u304b\u308c\u3066\u304a\u308a\u3001\u65e2\u306b\u77e5\u3089\u308c\u3066\u3044\u308b\u30c1\u30e3\u30cd\u30eb\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-166667-identifier\">\u7269\u6d41\u30c8\u30ec\u30f3\u30c92023 \u2013 \u6301\u7d9a\u53ef\u80fd\u6027\u3001\u914d\u9001\u30e2\u30c0\u30ea\u30c6\u30a3\u3001\u8fd4\u54c1\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b<\/h2><p class=\"theme-wp-block gb-responsive-398656-identifier\">\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b2023\u5e74\u306e\u4e2d\u5fc3\u7684\u306a\u7269\u6d41\u30c8\u30ec\u30f3\u30c9\u306f3\u3064\u3042\u308a\u307e\u3059\u3002\u304a\u305d\u3089\u304f\u6700\u5927\u306e\u30c6\u30fc\u30de\u306f\u6301\u7d9a\u53ef\u80fd\u6027\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u306b\u5c4a\u3051\u3089\u308c\u308b\u914d\u9001\u65b9\u6cd5\u3082\u3001\u307e\u3059\u307e\u3059\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u74b0\u5883\u306e\u4e2d\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u6210\u529f\u306e\u57fa\u6e96\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u6700\u5f8c\u306b\u3001\u696d\u754c\u306f\u6301\u7d9a\u53ef\u80fd\u6027\u3068\u8fd4\u54c1\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3053\u3068\u306b\u95a2\u5fc3\u3092\u5bc4\u305b\u3066\u3044\u307e\u3059<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-624437-identifier\">1. \u6301\u7d9a\u53ef\u80fd\u6027\u3001\u793e\u4f1a\u7684\u8cac\u4efb\u3001\u30ea\u30b3\u30de\u30fc\u30b9<\/h3><p class=\"theme-wp-block gb-responsive-759100-identifier\">\u6301\u7d9a\u53ef\u80fd\u6027 \u2013 Nachhaltigkeit \u2013 \u306f\u3001\u3053\u3053\u6570\u5e74\u306e <a href=\"https:\/\/www.sellerlogic.com\/ja\/blog\/doitsuniokeruamazontoonrainshoppingu-ekomasuno-ju-rengadorehodo-qiang-lidearuka\/\">\u96fb\u5b50\u5546\u53d6\u5f15<\/a> \u306b\u304a\u3051\u308b\u30c8\u30ec\u30f3\u30c9\u306e\u30c6\u30fc\u30de\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u306f\u8907\u6570\u306e\u30ec\u30d9\u30eb\u3067\u306e\u3053\u3068\u3067\u3059\u3002\u4e00\u65b9\u3067\u306f\u751f\u614b\u5b66\u7684\u306b\u3001\u3082\u3046\u4e00\u65b9\u3067\u306f\u7d4c\u6e08\u7684\u304a\u3088\u3073\u793e\u4f1a\u7684\u306b\u3002\u8cc7\u6e90\u6d88\u8cbb\u306f\u3001\u4eca\u65e5\u306e\u9867\u5ba2\u304c\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u30c6\u30fc\u30de\u3067\u3059\u3002\u305d\u3057\u3066\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u96fb\u5b50\u5546\u53d6\u5f15\u306f\u3057\u3070\u3057\u3070\u751f\u614b\u5b66\u7684\u6301\u7d9a\u53ef\u80fd\u6027\u306b\u95a2\u3057\u3066\u60aa\u3044\u30a4\u30e1\u30fc\u30b8\u306b\u82e6\u3057\u3093\u3067\u3044\u307e\u3059 \u2013 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href=\"https:\/\/www.sellerlogic.com\/en\/blog\/sustainability-in-e-commerce-5-aspects-that-retailers-should-keep-in-mind\/\">\u5305\u62ec\u7684\u306a\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u6982\u5ff5<\/a>\u3092\u958b\u767a\u3059\u3079\u304d\u3067\u3059\uff1a\u88fd\u54c1\u7bc4\u56f2\uff08\u6301\u7d9a\u53ef\u80fd\u306b\u751f\u7523\u3055\u308c\u305f\u5546\u54c1\uff09\u304b\u3089\u3001\u914d\u9001\u3084\u8fd4\u54c1\u306e\u53d6\u308a\u6271\u3044\uff08\u3053\u308c\u306b\u3064\u3044\u3066\u306f\u30dd\u30a4\u30f3\u30c82\u30683\u3067\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\uff09\u307e\u3067\u3001\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u306b\u304a\u3051\u308b\u52b4\u50cd\u6761\u4ef6\u306b\u81f3\u308b\u307e\u3067\u3002<\/p><p class=\"theme-wp-block 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gb-responsive-853678-identifier\">\u30ea\u30b3\u30de\u30fc\u30b9\u306f\u8863\u6599\u54c1\u3084\u96fb\u5b50\u6a5f\u5668\u3060\u3051\u3067\u306a\u304f\u3001\u66f8\u7c4d\u3084\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u3082\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001\u30ea\u30b3\u30de\u30fc\u30b9\u3092\u901a\u3058\u3066\u65b0\u3057\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u30b0\u30eb\u30fc\u30d7\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u306a\u304c\u3089\u3001\u74b0\u5883\u306b\u3082\u8ca2\u732e\u3067\u304d\u307e\u3059\u3002Shopify\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067\u3042\u308b\u30cf\u30fc\u30b2\u30f3\u30fb\u30de\u30a4\u30b7\u30e5\u30ca\u30fc\u306f\u6b21\u306e\u3088\u3046\u306b\u78ba\u8a8d\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u6d88\u8cbb\u8005\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u9593\u3067\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u91cd\u8981\u6027\u306f\u4eca\u5f8c\u3082\u9ad8\u307e\u3063\u3066\u3044\u304d\u3001\u30bb\u30ab\u30f3\u30c9\u30cf\u30f3\u30c9\u306f\u307e\u3059\u307e\u3059\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3067\u3057\u3087\u3046\u3002\u3055\u3089\u306b\u3001\u6d88\u8cbb\u8005\u306e\u4fa1\u683c\u611f\u5ea6\u3082\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u52a0\u901f\u3055\u305b\u308b\u8981\u7d20\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u300d<\/p>\u30ea\u30b3\u30de\u30fc\u30b9\u306f\u8863\u6599\u54c1\u3084\u96fb\u5b50\u6a5f\u5668\u3060\u3051\u3067\u306a\u304f\u3001\u66f8\u7c4d\u3084\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u3082\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001\u30ea\u30b3\u30de\u30fc\u30b9\u3092\u901a\u3058\u3066\u65b0\u3057\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u30b0\u30eb\u30fc\u30d7\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u306a\u304c\u3089\u3001\u74b0\u5883\u306b\u3082\u8ca2\u732e\u3067\u304d\u307e\u3059\u3002Shopify\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067\u3042\u308b\u30cf\u30fc\u30b2\u30f3\u30fb\u30de\u30a4\u30b7\u30e5\u30ca\u30fc\u306f\u6b21\u306e\u3088\u3046\u306b\u78ba\u8a8d\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u6d88\u8cbb\u8005\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u9593\u3067\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u91cd\u8981\u6027\u306f\u4eca\u5f8c\u3082\u9ad8\u307e\u3063\u3066\u3044\u304d\u3001\u30bb\u30ab\u30f3\u30c9\u30cf\u30f3\u30c9\u306f\u307e\u3059\u307e\u3059\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3067\u3057\u3087\u3046\u3002\u3055\u3089\u306b\u3001\u6d88\u8cbb\u8005\u306e\u4fa1\u683c\u611f\u5ea6\u3082\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u52a0\u901f\u3055\u305b\u308b\u8981\u7d20\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u300d\u301077:0\u2020source\u3011<h3 class=\"theme-wp-block wp-block-heading gb-responsive-83767-identifier\">2. \u914d\u9001\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\uff1a\u9867\u5ba2\u306e\u30ea\u30bf\u30fc\u30f3\u306b\u304a\u3051\u308b\u6c7a\u5b9a\u7684\u306a\u8981\u56e0<\/h3><p class=\"theme-wp-block gb-responsive-23063-identifier\">\u7279\u306b2022\u5e74\u306b\u306f\u3001\u4f9b\u7d66\u30c1\u30a7\u30fc\u30f3\u306e\u554f\u984c\u304c\u5c0f\u58f2\u696d\u8005\u3084\u9867\u5ba2\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3057\u305f\u3002COVID-19\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u3084\u30a6\u30af\u30e9\u30a4\u30ca\u6226\u4e89\u306e\u5f71\u97ff\u3067\u3001\u4f9b\u7d66\u30c1\u30a7\u30fc\u30f3\u306f\u73fe\u5728\u3082\u3001\u305d\u3057\u3066\u5f53\u9762\u306f\u53b3\u3057\u3044\u72b6\u6cc1\u304c\u7d9a\u304f\u3067\u3057\u3087\u3046\u3002\u5009\u5eab\u3084\u5b9f\u5e97\u8217\u306e\u7a7a\u306e\u68da\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u306b\u3068\u3063\u3066\u6df1\u523b\u306a\u6253\u6483\u3067\u3059\u3002\u5546\u54c1\u304c\u3069\u306e\u3088\u3046\u306b\u914d\u9001\u3055\u308c\u308b\u304b\uff08\u307e\u305f\u306f\u914d\u9001\u53ef\u80fd\u304b\uff09\u306f\u3001\u9867\u5ba2\u304c\u518d\u5ea6\u5e97\u8217\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u8981\u56e0\u3068\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u30012023\u5e74\u306b\u304a\u3044\u3066\u914d\u9054\u6642\u9593\u304c\u5b88\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u306f\u73fe\u5728\u7591\u554f\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7269\u6d41\u306b\u304a\u3051\u308b\u7a4d\u6975\u7684\u306a\u8a08\u753b\u306b\u52a0\u3048\u3001\u7279\u306b\u5546\u54c1\u6ce8\u6587\u306b\u95a2\u3057\u3066\u3001\u5c0f\u58f2\u696d\u8005\u306f\u4ee3\u66ff\u5546\u54c1\u306b\u76ee\u3092\u5411\u3051\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u900f\u660e\u6027\u3092\u7279\u306b\u91cd\u8996\u3059\u3079\u304d\u3067\u3059\u3002\u3053\u308c\u306f\u4f9b\u7d66\u30c1\u30a7\u30fc\u30f3\u306e\u554f\u984c\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u9593\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u5f8c\u3082\u91cd\u8981\u306a\u30c6\u30fc\u30de\u3067\u3042\u308a\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046<\/p><p class=\"theme-wp-block gb-responsive-797094-identifier\">\u6301\u7d9a\u53ef\u80fd\u6027\u304c\u7269\u6d41\u306b\u304a\u3044\u3066\u307e\u3059\u307e\u3059\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u524d\u8ff0\u306e\u901a\u308a\u3067\u3059\u3002\u6301\u7d9a\u53ef\u80fd\u306a\u5305\u88c5\u6750\u3084\u6700\u9069\u5316\u3055\u308c\u305f\u914d\u9001\u30eb\u30fc\u30c8\u304c\u3053\u3053\u3067\u5f79\u7acb\u3061\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5c0f\u58f2\u696d\u8005\u304c\u914d\u9001\u306b\u304a\u3044\u3066\u3069\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u3068\u5354\u529b\u3057\u305f\u3044\u304b\u3068\u3044\u3046\u7591\u554f\u3082\u751f\u3058\u307e\u3059\u3002\u4e00\u90e8\u306e\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306f\u3059\u3067\u306b\u30eb\u30fc\u30c8\u6700\u9069\u5316\u3092\u63d0\u4f9b\u3057\u3066\u3044\u305f\u308a\u3001\u4ee3\u66ff\u30c9\u30e9\u30a4\u30d6\u3092\u642d\u8f09\u3057\u305f\u8eca\u4e21\u3092\u6574\u5099\u3057\u3066\u3044\u307e\u3059<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-717090-identifier\">3. \u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3068\u304d \u2013 \u8fd4\u54c1\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8<\/h3><p class=\"theme-wp-block gb-responsive-895239-identifier\">\u6700\u5f8c\u306b\u3001\u8fd4\u54c1\u306b\u95a2\u3059\u308b\u767a\u5c55\u304c2023\u5e74\u306e\u7269\u6d41\u30c8\u30ec\u30f3\u30c9\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u3082\u6301\u7d9a\u53ef\u80fd\u6027\u304c\u4e2d\u5fc3\u7684\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<a href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/1082408\/umfrage\/retouren-von-paketen-und-artikeln-in-deutschland\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista\u306b\u3088\u308b\u3068\u30012020\u5e74\u306b\u306f3\u51041500\u4e07\u4ef6\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u304c\u8fd4\u54c1\u3055\u308c\u307e\u3057\u305f<\/a>\u3002\u6ce8\u6587\u6570\u306e\u5897\u52a0\u306b\u4f34\u3044\u3001\u8fd4\u54c1\u306e\u6570\u3082\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u89b3\u70b9\u304b\u3089\u3082\u3001\u307e\u305f\u8f38\u9001\u30b3\u30b9\u30c8\u306e\u4e0a\u6607\u306b\u3088\u308a\u3001\u5c0f\u58f2\u696d\u8005\u306f2023\u5e74\u306b\u518d\u8003\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3059\u3067\u306b\u4e00\u90e8\u306e\u4f01\u696d\u3067\u306f\u7121\u6599\u8fd4\u54c1\u304c\u4e0d\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3001\u30df\u30cf\u30fb\u30a2\u30a6\u30b0\u30b7\u30e5\u30bf\u30a4\u30f3\u306f\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u6700\u826f\u306e\u914d\u9001\u306f\u3001\u3082\u3061\u308d\u3093\u8fd4\u54c1\u304c\u5168\u304f\u767a\u751f\u3057\u306a\u3044\u3082\u306e\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u3053\u308c\u306f\u307b\u3068\u3093\u3069\u5b9f\u73fe\u4e0d\u53ef\u80fd\u3067\u3059\u3002\u305d\u308c\u3067\u3082\u3001\u4e00\u90e8\u306e\u5c0f\u58f2\u696d\u8005\u306f\u3001\u7279\u306b\u6539\u5584\u3055\u308c\u305f\u88fd\u54c1\u60c5\u5831\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u7121\u6599\u8fd4\u54c1\u3092\u4f8b\u5916\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u300d<\/p><p class=\"theme-wp-block gb-responsive-749384-identifier\">\u5305\u62ec\u7684\u306a\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u6982\u5ff5\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u3082\u7406\u89e3\u3067\u304d\u307e\u3059\u3002\u308f\u305a\u304b<a href=\"https:\/\/www.wuv.de\/Info\/W-V-meets-INTERNET-WORLD\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">36\uff05\u306e\u9867\u5ba2\u304c\u6709\u6599\u8fd4\u54c1\u3092\u7d76\u5bfe\u7684\u306a\u30bf\u30d6\u30fc\u3068\u8003\u3048\u3066\u3044\u307e\u3059<\/a>\u3002\u3057\u304b\u3057\u3001\u5c0f\u58f2\u696d\u8005\u306f\u9867\u5ba2\u306b\u3068\u3063\u3066\u8fd4\u54c1\u30b3\u30b9\u30c8\u304c\u5408\u7406\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u4fdd\u3057\u3001\u30d7\u30ed\u30bb\u30b9\u3092\u30b7\u30f3\u30d7\u30eb\u3067\u900f\u660e\u306b\u4fdd\u3064\u3053\u3068\u3067\u3001\u6ce8\u6587\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u305f\u3081\u306e\u4eba\u5de5\u7684\u306a\u969c\u58c1\u3092\u4f5c\u3089\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3079\u304d\u3067\u3059\u3002\u73fe\u5728\u306e\u7814\u7a76\u300c<a href=\"https:\/\/parcellab.com\/de\/research\/e-commerce-retouren-studie-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">E-commerce Returns Study 2022<\/a>\u300d\u306f\u3001\u914d\u9001\u304c\u7121\u6599\u3067\u3042\u308b\u5834\u5408\u3001\u9867\u5ba2\u304c\u8fd4\u54c1\u306b\u5bfe\u3057\u3066\u652f\u6255\u3046\u610f\u6b32\u304c\u5927\u5e45\u306b\u9ad8\u307e\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u8fd4\u54c1\u306e\u53d6\u308a\u6271\u3044\u306f\u3001\u5c0f\u58f2\u696d\u8005\u304c\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u5168\u4f53\u7684\u306a\u30d1\u30c3\u30b1\u30fc\u30b8\u306b\u3082\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\u300c\u6700\u826f\u306e\u914d\u9001\u306f\u3001\u3082\u3061\u308d\u3093\u8fd4\u54c1\u304c\u5168\u304f\u767a\u751f\u3057\u306a\u3044\u3082\u306e\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u3053\u308c\u306f\u307b\u3068\u3093\u3069\u5b9f\u73fe\u4e0d\u53ef\u80fd\u3067\u3059\u3002\u305d\u308c\u3067\u3082\u3001\u5c0f\u58f2\u696d\u8005\u306f\u8fd4\u54c1\u7387\u3092\u6e1b\u5c11\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3067\u306e\u88fd\u54c1\u60c5\u5831\u3092\u6700\u9069\u5316\u3057\u3001\u9867\u5ba2\u306e\u610f\u8b58\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3002\u6539\u5584\u3055\u308c\u305f\u88fd\u54c1\u60c5\u5831\u306f\u3001\u65b0\u3057\u3044\u6280\u8853\u306e\u7d71\u5408\u3092\u901a\u3058\u3066\u63d0\u4f9b\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\uff1a\u3053\u3053\u3067\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u30d0\u30fc\u30c1\u30e3\u30eb\u30ea\u30a2\u30ea\u30c6\u30a3\u3068\u62e1\u5f35\u73fe\u5b9f\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u5c0f\u58f2\u696d\u8005\u306f\u914d\u9001\u3068\u8fd4\u54c1\u306e\u30a8\u30b3\u30ed\u30b8\u30ab\u30eb\u30d5\u30c3\u30c8\u30d7\u30ea\u30f3\u30c8\u3092\u900f\u660e\u306b\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u8fd4\u54c1\u3092\u907f\u3051\u308b\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u6700\u5f8c\u306b\u3001\u4e00\u90e8\u306e\u5c0f\u58f2\u696d\u8005\u306f\u3059\u3067\u306b\u7121\u6599\u8fd4\u54c1\u3092\u4f8b\u5916\u3068\u3057\u3001\u7279\u306b\u6539\u5584\u3055\u308c\u305f\u88fd\u54c1\u60c5\u5831\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u300d\u3010105:0\u2020source\u3011<h2 class=\"theme-wp-block wp-block-heading gb-responsive-449754-identifier\">\u7d50\u8ad6\uff1a\u6301\u7d9a\u53ef\u80fd\u6027\u3068\u30b9\u30e0\u30fc\u30ba\u306a\u914d\u9001\u306b\u3088\u308b\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13<\/h2><p class=\"theme-wp-block gb-responsive-919578-identifier\">\u7269\u6d41\u306b\u304a\u3044\u3066\u30012022\u5e74\u3068\u540c\u69d8\u306b\u3001\u3059\u3079\u3066\u306f\u6301\u7d9a\u53ef\u80fd\u6027\u3068\u914d\u9001\u306e\u6700\u9069\u5316\u306b\u95a2\u308f\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u306b\u5bfe\u3057\u3066\u305d\u308c\u4ee5\u4e0a\u306e\u3082\u306e\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u6765\u5e74\u306e\u96fb\u5b50\u5546\u53d6\u5f15\u306e\u6700\u524d\u7dda\u306b\u7acb\u3061\u305f\u3044\u3068\u8003\u3048\u308b\u4f01\u696d\u306f\u3001\u7269\u6d41\u30d7\u30ed\u30bb\u30b9\u3092\u8a55\u4fa1\u3057\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3092\u884c\u3046\u3053\u3068\u3092\u907f\u3051\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u9867\u5ba2\u306f\u512a\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3068\u3088\u308a\u751f\u614b\u5b66\u7684\u304a\u3088\u3073\u793e\u4f1a\u7684\u8cac\u4efb\u3092\u671f\u5f85\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u6ce8\u6587\u30d7\u30ed\u30bb\u30b9\u4e2d\u3060\u3051\u3067\u306a\u304f\u3001\u914d\u9001\u306b\u81f3\u308b\u307e\u3067\u9069\u7528\u3055\u308c\u307e\u3059<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-566819-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-datenanalyse\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135620\/e-commerce-datenanalyse-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Ohne im E-Commerce eine orgendtliche Datenanalyse vorzunehmen, werden Onlineh\u00e4ndler kaum erfolgreich sein.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-datenanalyse\/\">E-Commerce-Datenanalyse: Ohne geht&#8217;s nicht!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">\u6210\u529f\u3057\u305f\u3044\u3068\u8003\u3048\u308b\u96fb\u5b50\u5546\u53d6\u5f15\u306e\u4f01\u696d\u306f\u3001\u78ba\u304b\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3092\u907f\u3051\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u306f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u3042\u308a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306f\u6025\u901f\u306b\u5909\u5316\u3057\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30d7\u30ed\u30bb\u30b9\u3092\u8fc5\u901f\u306b\u9069\u5fdc\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u5411\u3051\u306e\u3059\u3079\u3066\u306e\u5206\u6790\u30c4\u30fc\u30eb\u304c\u3067\u304d\u308b\u3079\u304d\u3053\u3068\u3067\u3059\uff01<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-375890-identifier has-small-font-size\">\u753b\u50cf\u306e\u30af\u30ec\u30b8\u30c3\u30c8\uff1a\u00a9 lumerb &#8211; stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3044\u3066\u3001\u7269\u6d41\u306f\u7279\u5225\u306a\u8ab2\u984c\u3067\u3059\u3002\u7279\u306b\u3001\u5e38\u306b\u5897\u52a0\u3059\u308b\u6ce8\u6587\u91cf\u3068\u305d\u308c\u306b\u4f34\u3046\u7121\u6570\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u3084\u76ee\u7684\u5730\u306e\u305f\u3081\u3067\u3059\u3002\u591a\u304f\u306e\u5c0f\u58f2\u696d\u8005\u306f\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u306b\u95a2\u3057\u3066\u3057\u3070\u3057\u3070\u9650\u754c\u306b\u9054\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u30012023\u5e74\u306e\u7269\u6d41\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u3053\u306e\u30a8\u30ad\u30b5\u30a4\u30c6\u30a3\u30f3\u30b0\u306a\u5206\u91ce\u306b\u5bfe\u3057\u3066\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u6d2a\u6c34\u3092\u7ba1\u7406\u3059\u308b\u4e00\u65b9\u3067\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u306a\u3069\u306e\u91cd\u8981\u306a\u30c6\u30fc\u30de\u3092\u6210\u529f\u88cf\u306b\u8003\u616e\u3059\u308b\u305f\u3081\u306e\u30a4\u30f3\u30d1\u30eb\u30b9\u3082\u63d0\u4f9b\u3057\u307e\u3059\u30022023\u5e74\u306e\u96fb\u5b50\u5546\u53d6\u5f15\u30c8\u30ec\u30f3\u30c9\u306b\u95a2\u3059\u308b\u79c1\u305f\u3061\u306e\u7b2c3\u90e8\u304a\u3088\u3073\u6700\u7d42\u90e8\u3067\u306f\u3001\u6765\u5e74\u306e\u7269\u6d41\u3067\u6ce8\u610f\u3059\u3079\u304d\u70b9\u3068\u3001\u305d\u308c\u3092\u6210\u529f\u88cf\u306b\u5b9f\u65bd\u3059\u308b\u65b9\u6cd5\u3092\u793a\u3057\u307e\u3059 \u7269\u6d41\u30c8\u30ec\u30f3\u30c92023 \u2013 \u6301\u7d9a\u53ef\u80fd\u6027\u3001\u914d\u9001\u30e2\u30c0\u30ea\u30c6\u30a3\u3001\u8fd4\u54c1\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b \u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b2023\u5e74\u306e\u4e2d\u5fc3\u7684\u306a\u7269\u6d41\u30c8\u30ec\u30f3\u30c9\u306f3\u3064\u3042\u308a\u307e\u3059\u3002\u304a\u305d\u3089\u304f\u6700\u5927\u306e\u30c6\u30fc\u30de\u306f\u6301\u7d9a\u53ef\u80fd\u6027\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u306b\u5c4a\u3051\u3089\u308c\u308b\u914d\u9001\u65b9\u6cd5\u3082\u3001\u307e\u3059\u307e\u3059\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u74b0\u5883\u306e\u4e2d\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u6210\u529f\u306e\u57fa\u6e96\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u6700\u5f8c\u306b\u3001\u696d\u754c\u306f\u6301\u7d9a\u53ef\u80fd\u6027\u3068\u8fd4\u54c1\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3053\u3068\u306b\u95a2\u5fc3\u3092\u5bc4\u305b\u3066\u3044\u307e\u3059 1. \u6301\u7d9a\u53ef\u80fd\u6027\u3001\u793e\u4f1a\u7684\u8cac\u4efb\u3001\u30ea\u30b3\u30de\u30fc\u30b9 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