{"id":242879,"date":"2024-12-04T12:52:27","date_gmt":"2024-12-04T12:52:27","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazonno-zhu-yao-ye-ji-ping-si-zhi-biao-zhitteokubeki-zhi-biao\/"},"modified":"2025-09-13T19:36:56","modified_gmt":"2025-09-13T19:36:56","slug":"amazonno-zhu-yao-ye-ji-ping-si-zhi-biao-zhitteokubeki-zhi-biao","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ja\/blog\/amazonno-zhu-yao-ye-ji-ping-si-zhi-biao-zhitteokubeki-zhi-biao\/","title":{"rendered":"Amazon\u306e\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19 \u2013 \u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u6307\u6a19\uff01"},"content":{"rendered":"

Amazon\u306e\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08\u307e\u305f\u306f\u300cKPI\u300d\uff09\u306f\u3001Amazon\u306e\u8ca9\u58f2\u8005\u306b\u3088\u3063\u3066\u3057\u3070\u3057\u3070\u898b\u843d\u3068\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u306e\u826f\u3044\u30cb\u30e5\u30fc\u30b9\u306f\u3001\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u3082\u305f\u3089\u3059\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u7279\u306b\u3001\u3053\u308c\u3089\u306fAmazon\u304c\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3042\u308a\u3001\u305d\u308c\u304c\u3042\u306a\u305f\u306e\u58f2\u4e0a\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\u304b\u3089\u3067\u3059\u3002\u8a00\u3044\u63db\u3048\u308c\u3070\uff1a\u8ca9\u58f2\u8005\u3068\u3057\u3066Amazon\u306eKPI\u3092\u8efd\u8996\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>

\u305d\u308c\u306f\u3001\u3053\u306ee\u30b3\u30de\u30fc\u30b9\u306e\u5de8\u4eba<\/a>\u304c\u3001\u6307\u6a19\u3092\u7ba1\u7406\u3067\u304d\u3066\u3044\u306a\u3044\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u8ca9\u58f2\u8005\u306b\u8fc5\u901f\u306b\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u79d1\u3059\u304b\u3089\u3067\u3059\u3002\u3057\u304b\u3057\u307e\u305a\u3001Amazon\u306e\u696d\u7e3e\u6307\u6a19\u306b\u3064\u3044\u3066\u8a71\u3059\u3068\u304d\u306b\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u304b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\t\t

\n\n\t\t
\n\t
\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\u8a73\u7d30\u3092\u78ba\u8a8d\u3059\u308b\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

Amazon KPI\u3068\u306f\u4f55\u304b\u3001\u305d\u3057\u3066\u305d\u308c\u3089\u306f\u306a\u305c\u6709\u7528\u306a\u306e\u304b\uff1f<\/h2>

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\"\u6700\u3082\u91cd\u8981\u306aAmazon<\/figure><\/div>

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\u975e\u9075\u5b88\u306e\u30da\u30ca\u30eb\u30c6\u30a3<\/h3>

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\"\u6700\u3082\u91cd\u8981\u306aAmazon<\/figure><\/div>

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\u3057\u304b\u3057\u3001Amazon\u306e\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19<\/a>\u3068\u540c\u69d8\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u4e00\u822c\u7684\u306a\u8ca9\u58f2\u8005\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\uff1a<\/p>

KPI Amazon<\/strong><\/td>\u8aac\u660e<\/strong><\/td>\u6700\u5927\u5024 \/ \u7406\u60f3\u5024<\/strong><\/td><\/tr>
\u6ce8\u6587\u6b20\u9665\u7387<\/td>\u30cd\u30ac\u30c6\u30a3\u30d6\u8a55\u4fa1\u3001\u30b5\u30fc\u30d3\u30b9\u95a2\u9023\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u30c1\u30e3\u30fc\u30b8\u30d0\u30c3\u30af\u3001A-to-Z\u4fdd\u8a3c<\/a>\u306e\u7533\u8acb\u3002<\/td>1%\u672a\u6e80\u3001\u3067\u304d\u308c\u30700%<\/td><\/tr>
\u30ad\u30e3\u30f3\u30bb\u30eb\u7387<\/td>\u6ce8\u6587\u51e6\u7406\u524d\u306e\u8ca9\u58f2\u8005\u306b\u3088\u308b\u30ad\u30e3\u30f3\u30bb\u30eb<\/td>2.5%\u672a\u6e80\u3001\u3067\u304d\u308c\u30700%<\/td><\/tr>
\u8ffd\u8de1\u756a\u53f7\u306e\u6709\u52b9\u7387<\/td>\u6709\u52b9\u306a\u8ffd\u8de1\u756a\u53f7<\/td>\u6700\u4f4e95%\u3001\u3067\u304d\u308c\u3070100%<\/td><\/tr>
\u9045\u5ef6\u914d\u9001\u7387<\/td>\u9045\u5ef6\u914d\u9001 = \u4e88\u60f3\u914d\u9001\u65e5\u3092\u904e\u304e\u3066\u304b\u3089\u306e\u51fa\u8377\u78ba\u8a8d<\/td>4%\u672a\u6e80\u3001\u3067\u304d\u308c\u30700%<\/td><\/tr>
\u8fd4\u54c1\u306b\u5bfe\u3059\u308b\u4e0d\u6e80<\/td>\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u9867\u5ba2\u30ec\u30d3\u30e5\u30fc\u3092\u4f34\u3046\u8fd4\u54c1\u30ea\u30af\u30a8\u30b9\u30c8\u300148\u6642\u9593\u4ee5\u5185\u306b\u56de\u7b54\u3055\u308c\u306a\u3044\u8fd4\u54c1\u306b\u95a2\u3059\u308b\u554f\u3044\u5408\u308f\u305b\u3001\u8aa4\u3063\u3066\u62d2\u5426\u3055\u308c\u305f\u8fd4\u54c1\u306b\u95a2\u3059\u308b\u554f\u3044\u5408\u308f\u305b<\/td>10%\u672a\u6e80\u3001\u53ef\u80fd\u3067\u3042\u308c\u30700%<\/td><\/tr>
\u8ca9\u58f2\u8005\u8a55\u4fa1<\/td>\u8ca9\u58f2\u8005\u306e\u5e73\u5747\u8a55\u4fa1\u3068\u30ec\u30d3\u30e5\u30fc\u306e\u6570<\/td>\u3067\u304d\u308b\u3060\u3051\u30dd\u30b8\u30c6\u30a3\u30d6\u306b\u3001\u3067\u304d\u308b\u3060\u3051\u9ad8\u304f<\/td><\/tr>
\u5fdc\u7b54\u6642\u9593<\/td>\u904e\u53bb90\u65e5\u9593\u306e\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u5bfe\u3059\u308b\u5fdc\u7b54\u306b\u304b\u304b\u308b\u5e73\u5747\u6642\u9593<\/td>24\u6642\u9593\u4ee5\u5185\u3001\u53ef\u80fd\u3067\u3042\u308c\u307012\u6642\u9593\u4ee5\u5185<\/td><\/tr>
\u682a\u5f0f<\/td>\u5728\u5eab\u5207\u308c\u3001\u914d\u9001\u306e\u554f\u984c<\/td>\u3067\u304d\u308b\u3060\u3051\u5c11\u306a\u304f<\/td><\/tr>
\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u4e0d\u6e80<\/td>\u30d0\u30a4\u30e4\u30fc-\u30bb\u30e9\u30fc\u306e\u30e1\u30fc\u30eb\u30dc\u30c3\u30af\u30b9\u304b\u3089\u306e\u8fd4\u4fe1\u306b\u3088\u308b\u9867\u5ba2\u306e\u30cd\u30ac\u30c6\u30a3\u30d6\u8a55\u4fa1<\/td>\u3067\u304d\u308b\u3060\u3051\u4f4e\u304f<\/td><\/tr>
\u8fd4\u91d1\u7387<\/td>\u904e\u53bb30\u65e5\u9593\u306e\u8fd4\u91d1\u306e\u5272\u5408\u3068\u7dcf\u6ce8\u6587\u6570\u306e\u6bd4\u7387<\/td>\u3067\u304d\u308b\u3060\u3051\u4f4e\u304f<\/td><\/tr><\/tbody><\/table><\/figure>

Amazon\u306e\u305d\u306e\u4ed6\u306e\u95a2\u9023KPI<\/h3>

\u30d7\u30ed\u306e\u5546\u4eba\u306f\u3001\u5358\u306b\u81ea\u5206\u306e\u88fd\u54c1\u3092Amazon\u306b\u30ea\u30b9\u30c8\u3057\u3001\u4e3b\u8981\u306aKPI\u6307\u6a19\u3092\u76e3\u8996\u3057\u3066\u7d42\u308f\u308a\u306b\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u4ee5\u4e0a\u306e\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30e9\u30d9\u30eb\u306e\u8ca9\u58f2\u8005\u306f\u3001\u5e83\u544a\u306e\u554f\u984c\u306b\u3082\u5bfe\u51e6\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001Amazon\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0KPI\u306b\u95a2\u3057\u3066\u306f\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u7528\u3055\u308c\u308b\u306e\u3068\u540c\u3058\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u304c\u7269\u6d41\u306e\u5de8\u4eba\u306b\u3082\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/p>

\u540c\u69d8\u306b\u91cd\u8981\u306a Amazon KPI<\/a> \u306f\u3001ACoS\u3001\u3059\u306a\u308f\u3061 \u300c\u5e83\u544a\u8ca9\u58f2\u30b3\u30b9\u30c8\u300d<\/a> \u306e\u7565\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b3\u30b9\u30c8\u3092\u3053\u306e\u5e83\u544a\u306b\u3088\u3063\u3066\u751f\u6210\u3055\u308c\u305f\u58f2\u4e0a\u306b\u95a2\u9023\u4ed8\u3051\u307e\u3059\uff1aACoS = \u5e83\u544a\u30b3\u30b9\u30c8\/\u58f2\u4e0a\u3002<\/p>

\u58f2\u4e0a\u304c50,000\u30e6\u30fc\u30ed\u3001\u5e83\u544a\u8cbb\u304c3,000\u30e6\u30fc\u30ed\u306e\u5834\u5408\u3001ACoS\u306f6%\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u6700\u5927ACoS\u306f\u88fd\u54c1\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u5c0f\u58f2\u696d\u8005\u304c\u8ca0\u62c5\u3059\u308b\u3059\u3079\u3066\u306e\u8ffd\u52a0\u30b3\u30b9\u30c8\u3092\u8ca9\u58f2\u4fa1\u683c\u304b\u3089\u5dee\u3057\u5f15\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001\u30b3\u30fc\u30d2\u30fc\u30de\u30b7\u30f3\u306e\u8ca9\u58f2\u4fa1\u683c\u306e15%\u306e\u5229\u76ca\u3092\u5f97\u308b\u5834\u5408\u3001ACoS\u306f15%\u3092\u8d85\u3048\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u8d64\u5b57\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>

\u3057\u304b\u3057\u3001ACoS\u304cAmazon KPI\u3068\u3057\u3066\u3069\u308c\u307b\u3069\u9ad8\u3044\u304b\u4f4e\u3044\u304b\u306f\u3001\u500b\u5225\u306b\u8003\u616e\u3059\u3079\u304d\u3055\u307e\u3056\u307e\u306a\u4ed6\u306e\u8981\u56e0\u306b\u3088\u3063\u3066\u6c7a\u307e\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001PPC\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19<\/a>\u3001\u30de\u30fc\u30b8\u30f3\u3001\u88fd\u54c1\u30e9\u30a4\u30f3\u5185\u306e\u7af6\u4e89\u5727\u529b\u306a\u3069\u3067\u3059\u3002Google Ads\u3068\u306f\u7570\u306a\u308a\u3001Amazon Ads\u306f\u88fd\u54c1\u304c\u8ca9\u58f2\u3055\u308c\u305f\u3068\u304d\u3060\u3051\u3067\u306a\u304f\u3001\u6709\u6a5f\u7684\u306a\u53ef\u8996\u6027\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>

\u3053\u306e\u3088\u3046\u306a\u3088\u308a\u5305\u62ec\u7684\u306a\u52b9\u679c\u306e\u305f\u3081\u3001\u591a\u304f\u306e\u8ca9\u58f2\u8005\u306f\u3001\u30b3\u30b9\u30c8\u30d1\u30fc\u30aa\u30fc\u30c0\u30fc\uff08CPO\uff09\u306a\u3069\u306e\u4ed6\u306e Amazon KPI<\/a> \u306b\u7126\u70b9\u3092\u5f53\u3066\u59cb\u3081\u307e\u3057\u305f\u3002\u3053\u3053\u3067\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u306e\u5e83\u544a\u8cbb\u3092\u540c\u3058\u671f\u9593\u306b\u9054\u6210\u3057\u305f\u7dcf\u58f2\u4e0a\u3067\u5272\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001Amazon Ads\u306e\u3088\u308a\u5e83\u7bc4\u306a\u5f71\u97ff\u7bc4\u56f2\u304c\u8003\u616e\u3055\u308c\u307e\u3059\u3002<\/p>

Amazon\u5e83\u544aKPI<\/h3>

Amazon\u306e\u8ca9\u58f2\u8005\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u306b\u3064\u3044\u3066\u8a71\u3059\u3068\u304d\u3001\u5e83\u544aKPI\u306b\u8a00\u53ca\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u7406\u7531\u306f\u3001Amazon\u306e\u5e83\u544aKPI\u304c\u3001\u5b9f\u884c\u3057\u3066\u3044\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3068\u53ce\u76ca\u6027\u306b\u95a2\u3059\u308b\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u304b\u3089\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u9069\u5316\u3057\u3001ROI\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>

\u6700\u3082\u91cd\u8981\u306aAmazon\u5e83\u544aKPI\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e5\u3064\u3092\u8003\u616e\u3057\u3066\u304f\u3060\u3055\u3044\uff1a<\/p>

1. \u5e83\u544a\u8ca9\u58f2\u30b3\u30b9\u30c8\uff08ACoS\uff09<\/h4>

\u91cd\u8981\u306a\u7406\u7531\uff1aACoS\u306f\u3001\u5e83\u544a\u8cbb\u304c\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u3059\u52b9\u7387\u3092\u76f4\u63a5\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u53ce\u76ca\u6027\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308a\u3001\u5e83\u544a\u304c\u751f\u307f\u51fa\u3059\u58f2\u4e0a\u306b\u5bfe\u3057\u3066\u904e\u5270\u306b\u652f\u51fa\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>

2. \u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09<\/h4>

\u91cd\u8981\u306a\u7406\u7531\uff1aROAS\u306f\u3001\u652f\u51fa\u3057\u305f1\u30c9\u30eb\u3042\u305f\u308a\u306b\u751f\u6210\u3055\u308c\u308b\u53ce\u76ca\u3092\u793a\u3059\u3053\u3068\u3067ACoS\u3092\u88dc\u5b8c\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306e\u53ce\u76ca\u6027\u304c\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002ROAS\u304c\u9ad8\u3044\u307b\u3069\u3001\u5e83\u544a\u652f\u51fa\u304c\u3088\u308a\u52b9\u7387\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>

3. \u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09<\/h4>

\u91cd\u8981\u306a\u7406\u7531\uff1aCTR\u306f\u3001\u5e83\u544a\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3069\u308c\u3060\u3051\u97ff\u3044\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002CTR\u304c\u9ad8\u3044\u307b\u3069\u3001\u5e83\u544a\u304c\u4eba\u3005\u3092\u30af\u30ea\u30c3\u30af\u3055\u305b\u308b\u307b\u3069\u9b45\u529b\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u3001\u3053\u308c\u306f\u88fd\u54c1\u30ea\u30b9\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>

4. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09<\/h4>

\u91cd\u8981\u306a\u7406\u7531\uff1aCVR\u306f\u3001\u5e83\u544a\u3068\u88fd\u54c1\u30ea\u30b9\u30c8\u304c\u30af\u30ea\u30c3\u30af\u3092\u58f2\u4e0a\u306b\u5909\u3048\u308b\u52b9\u679c\u3092\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u88fd\u54c1\u63d0\u4f9b\u306e\u8cea\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>

5. \u5e30\u5c5e\u58f2\u4e0a<\/h4>

\u91cd\u8981\u306a\u7406\u7531\uff1a\u3053\u306e\u6307\u6a19\u306f\u3001\u5e83\u544a\u306e\u76f4\u63a5\u7684\u306a\u58f2\u4e0a\u5f71\u97ff\u3092\u793a\u3057\u307e\u3059\u3002\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u751f\u6210\u3055\u308c\u308b\u53ce\u76ca\u3092\u7406\u89e3\u3057\u3001\u305d\u306e\u5168\u4f53\u7684\u306a\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>

\u3053\u308c\u3089\u306eKPI\u306f\u3001Amazon\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u3092\u8ffd\u8de1\u3057\u3001\u53ce\u76ca\u6027\u3001\u95a2\u9023\u6027\u3001\u58f2\u4e0a\u5f71\u97ff\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\t\t

\n\n\t\t
\n\t
\n\t\t
\n\t\t\t\u3042\u306a\u305f\u306e\u6210\u9577\u306e\u53ef\u80fd\u6027\u3092\u767a\u898b\u3059\u308b\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t\u5229\u76ca\u3092\u4e0a\u3052\u3066\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u304b\uff1fSELLERLOGIC Business Analytics\u3092\u4f7f\u7528\u3057\u3066\u3001Amazon\u3067\u306e\u53ce\u76ca\u6027\u3092\u7dad\u6301\u3057\u307e\u3057\u3087\u3046\u3002\u4eca\u3059\u305014\u65e5\u9593\u30c6\u30b9\u30c8\u3057\u3066\u304f\u3060\u3055\u3044\u3002\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\u8a73\u7d30\u3092\u78ba\u8a8d\u3059\u308b\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

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Amazon\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u304c\u3001\u5b9a\u671f\u7684\u306bAmazon KPI\u3092\u5206\u6790\u3057\u3066\u3044\u306a\u3044\u3067\u3059\u304b\uff1f\u3053\u306e\u307e\u307e\u904b\u55b6\u3092\u7d9a\u3051\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u304c\u3001\u304a\u52e7\u3081\u3067\u304d\u307e\u305b\u3093\u3002\u30b7\u30b9\u30c6\u30e0\u306e\u3069\u3053\u306b\u6b20\u9665\u304c\u3042\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u306a\u3044\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u52b9\u679c\u7684\u306b\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u4f4e\u4e0b\u3001Buy Box\u306e\u55aa\u5931\u3001\u3055\u3089\u306b\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u505c\u6b62\u3068\u3044\u3063\u305f\u7d50\u679c\u3092\u62db\u304f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>

\u305d\u306e\u305f\u3081\u3001Amazon\u306e\u8ca9\u58f2\u8005\u306f\u5e38\u306b\u91cd\u8981\u306aKPI\u6307\u6a19\u306b\u76ee\u3092\u5149\u3089\u305b\u3001\u554f\u984c\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u306b\u306f\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u5bfe\u5fdc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u8ca9\u58f2\u8005\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5bfe\u3059\u308b\u4ed5\u69d8\u304c\u3053\u3053\u307e\u3067\u5177\u4f53\u7684\u3067\u306a\u3044\u5834\u5408\u3067\u3082\u3001Amazon\u306e\u5b87\u5b99\u306b\u304a\u3051\u308bPPC\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3082\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001ACoS\u3068CPO\u3092\u8996\u91ce\u306b\u5165\u308c\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u76ee\u6a19\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>

\u753b\u50cf\u30af\u30ec\u30b8\u30c3\u30c8\u306e\u51fa\u73fe\u9806\uff1a\u00a9 Microone \u2013 stock.adobe.com \/ \u00a9 ANDA EUATHAM\u2013 stock.adobe.com \/ \u00a9 ivector \u2013 stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

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Box\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3084\u5229\u76ca\u3060\u3051\u3067\u306a\u304f\u3001\u4ed6\u306e\u591a\u304f\u306e\u3053\u3068\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u884c\u52d5\u8a08\u753b\u3092\u7b56\u5b9a\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u304b\u3063\u305f\u3053\u3068\u304c\u3042\u308b\u4eba\u306f\u3001\u3053\u308c\u306f\u6642\u9593\u3068\u304a\u91d1\u3092\u7121\u99c4\u306b\u3059\u308b\u3060\u3051\u306e\u7121\u99c4\u306a\u52aa\u529b\u3067\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002\u6700\u60aa\u306e\u5834\u5408\u3001\u3053\u306ee\u30b3\u30de\u30fc\u30b9\u306e\u5de8\u4eba\u306f\u3001\u8ca9\u58f2\u8005\u30a2\u30ab\u30a6\u30f3\u30c8\u5168\u4f53\u3092\u30d6\u30ed\u30c3\u30af\u3059\u308b\u3053\u3068\u3055\u3048\u3042\u308a\u307e\u3059\u3002Amazon\u304c\u30b3\u30a2\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308b\u8d77\u696d\u5bb6\u306b\u3068\u3063\u3066\u3001\u305d\u308c\u306f\u707d\u5bb3\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002 \u3059\u3079\u3066\u306e\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u306b\u306f\u591a\u304f\u306e\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u3082\u3057Amazon\u306eKPI\u304c\u5371\u967a\u306a\u7bc4\u56f2\u306b\u6ed1\u308a\u8fbc\u3080\u6050\u308c\u304c\u3042\u308b\u5834\u5408\u3001\u65e9\u671f\u306b\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30d6\u30ed\u30c3\u30af\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u91cd\u8981\u306aKPI\uff1aAmazon\u8ca9\u58f2\u8005\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30c3\u30af 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\u3057\u304b\u3057\u3001Amazon\u306e\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3068\u540c\u69d8\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u4e00\u822c\u7684\u306a\u8ca9\u58f2\u8005\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\uff1a KPI Amazon \u8aac\u660e \u6700\u5927\u5024 \/ \u7406\u60f3\u5024 \u6ce8\u6587\u6b20\u9665\u7387 \u30cd\u30ac\u30c6\u30a3\u30d6\u8a55\u4fa1\u3001\u30b5\u30fc\u30d3\u30b9\u95a2\u9023\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u30c1\u30e3\u30fc\u30b8\u30d0\u30c3\u30af\u3001A-to-Z\u4fdd\u8a3c\u306e\u7533\u8acb\u3002 1%\u672a\u6e80\u3001\u3067\u304d\u308c\u30700% \u30ad\u30e3\u30f3\u30bb\u30eb\u7387 \u6ce8\u6587\u51e6\u7406\u524d\u306e\u8ca9\u58f2\u8005\u306b\u3088\u308b\u30ad\u30e3\u30f3\u30bb\u30eb 2.5%\u672a\u6e80\u3001\u3067\u304d\u308c\u30700% \u8ffd\u8de1\u756a\u53f7\u306e\u6709\u52b9\u7387 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