{"id":246164,"date":"2023-03-28T08:02:00","date_gmt":"2023-03-28T08:02:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/strong-amajon-ui-kpi-amajon-deiteoga-makespeulleiseu-seong-gwa-e-daehae-malhaneun-geos-strong\/"},"modified":"2025-09-20T11:35:57","modified_gmt":"2025-09-20T11:35:57","slug":"strong-amajon-ui-kpi-amajon-deiteoga-makespeulleiseu-seong-gwa-e-daehae-malhaneun-geos-strong","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ko\/blog\/strong-amajon-ui-kpi-amajon-deiteoga-makespeulleiseu-seong-gwa-e-daehae-malhaneun-geos-strong\/","title":{"rendered":"<strong>\uc544\ub9c8\uc874\uc758 KPI: \uc544\ub9c8\uc874 \ub370\uc774\ud130\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc131\uacfc\uc5d0 \ub300\ud574 \ub9d0\ud558\ub294 \uac83<\/strong>"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-951547-identifier\">\ub9e4\uc77c \uc218\ubc31\ub9cc \uba85\uc758 \ubc29\ubb38\uc790\ub97c \ubcf4\uc720\ud55c \uc544\ub9c8\uc874\uc740 \ud310\ub9e4\uc790\uc5d0\uac8c \uc81c\ud488\uc744 \uc120\ubcf4\uc774\uace0 \ud310\ub9e4\ud560 \uc218 \uc788\ub294 \uc5c4\uccad\ub09c \uc7a0\uc7ac\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\uc2dd\uc73c\ub85c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 \uc810\uc810 \ub354 \ub9ce\uc740 \ud310\ub9e4\uc790\ub97c \ub04c\uc5b4\ub4e4\uc774\uace0 \uc788\uc73c\uba70, \uadf8 \uacb0\uacfc \ub04a\uc784\uc5c6\uc774 \uc99d\uac00\ud558\ub294 \uacbd\uc7c1\uc5d0 \uc9c1\uba74\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uce58\uc5f4\ud55c \uacbd\uc7c1 \ud658\uacbd\uc5d0\uc11c \uc81c\ud488\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ub9c8\ucf00\ud305\ud558\uae30 \uc704\ud574 \uc544\ub9c8\uc874 \uad11\uace0\ub294 \uc131\uacf5\uc758 \uc5f4\uc1e0\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc5b4\ub5a4 \uad11\uace0 \ucea0\ud398\uc778\uc774 \uc5b4\ub5a4 \uc81c\ud488\uc5d0 \uc801\ud569\ud558\uba70, \uad11\uace0\ub294 \uc5bc\ub9c8\ub098 \uc218\uc775\uc131\uc774 \uc788\uc744\uae4c\uc694?<\/p><p class=\"theme-wp-block gb-responsive-538895-identifier\">\uc774 \uc2dc\uc810\uc5d0\uc11c \uc544\ub9c8\uc874 KPI\uac00 \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4. \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c\ub294 \ud310\ub9e4\uc790\uac00 \uc544\ub9c8\uc874 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc131\uacfc\ub97c \uce21\uc815\ud558\uace0 \uac1c\uc120\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc131\uacfc \uc9c0\ud45c\ub85c \uc774\ud574\ub429\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc544\ub9c8\uc874\uc5d0\uc11c \uc2e4\uc81c\ub85c \uc5b4\ub5a4 KPI\uac00 \uad00\ub828\uc774 \uc788\uc73c\uba70, \uc544\ub9c8\uc874 \ub370\uc774\ud130\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc131\uacfc\uc5d0 \ub300\ud574 \ubb34\uc5c7\uc744 \ub9d0\ud558\uace0 \uc788\uc744\uae4c\uc694? \uc774 \uae30\uc0ac\uc5d0\uc11c\ub294 \uc544\ub9c8\uc874\uc758 KPI\uac00 \ud310\ub9e4\uc790\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ub370 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-485814-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135528\/Autorenbild_Moritz-Meyer_MOVESELL-scaled.jpg);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">\uac8c\uc2a4\ud2b8 \ud3ec\uc2a4\ud2b8<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">\ubaa8\ub9ac\uce20 \ub9c8\uc774\uc5b4<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>&#8230;\ub294 <a href=\"https:\/\/movesell.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Movesell GmbH<\/a>\uc758 \uacf5\ub3d9 \ucc3d\ub9bd\uc790\uc774\uc790 \uad00\ub9ac \uc774\uc0ac\uc785\ub2c8\ub2e4.<\/p><p>\ud0ac \uc5d0\uc774\uc804\uc2dc\ub294 2017\ub144\ubd80\ud130 \uc544\ub9c8\uc874\uc5d0\uc11c \uae30\uc5c5\uacfc \ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5, \uc218\uc775\uc131 \ubc0f \ube0c\ub79c\ub529\uc744 \uc9c0\uc6d0\ud574 \uc654\uc73c\uba70, \uad11\uace0, SEO \ubc0f \ucf58\ud150\uce20 \ubd84\uc57c\uc5d0\uc11c \uc544\ub9c8\uc874 \uc804\ubb38\uac00\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4. MOVESELL \uc544\ub9c8\uc874 \ubd84\uc11d \ub3c4\uad6c ROPT\uc758 \uc804\ubb38\uac00\ub85c\uc11c\uc758 \uc5c5\ubb34 \uc678\uc5d0\ub3c4, \ubaa8\ub9ac\uce20\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uac1c\ubc1c \ubc0f \ubd84\uc11d\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud30c\uc545\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub294 LinkedIn\uc5d0\uc11c \uc790\uc2e0\uc758 \uc804\ubb38 \uc9c0\uc2dd\uc744 \ub124\ud2b8\uc6cc\ud06c\uc640 \uc815\uae30\uc801\uc73c\ub85c \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block gb-responsive-942441-identifier wp-block-heading\"><strong>\uc544\ub9c8\uc874\uc5d0\uc11c KPI\uac00 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-890291-identifier\">\uc6b0\uc120, \uc544\ub9c8\uc874\uc5d0\uc11c KPI\uac00 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694? \uc544\ub9c8\uc874\uc5d0\uc11c\uc758 \ud310\ub9e4\uc640 \uc544\ub9c8\uc874 \uad11\uace0\uc758 \uc0ac\uc6a9\uc740 \ub9ce\uc740 \uacb0\uc815\uc5d0 \uc758\ud574 \ud615\uc131\ub429\ub2c8\ub2e4. \uc5b4\ub5a4 \uc81c\ud488\uc774 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ud1b5\ud574 \uc720\ud1b5\ud558\uae30\uc5d0 \uc801\ud569\ud558\uba70, \uc5b4\ub5a4 \uc81c\ud488\uc774 \ub2e4\ub978 \uc81c\ud488\ubcf4\ub2e4 \ub354 \uc798 \ud310\ub9e4\ub418\ub098\uc694? \uc5b4\ub5a4 \uac00\uaca9\uc774 \ud6a8\uacfc\uc801\uc774\uba70, \uad11\uace0 \ucea0\ud398\uc778\uc740 \uc5bc\ub9c8\ub098 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub098\uc694?<\/p><p class=\"theme-wp-block gb-responsive-532194-identifier\">\uc544\ub9c8\uc874\uc758 KPI\ub97c \ud1b5\ud574 \ud310\ub9e4\uc790\ub294 \uc81c\ud488\uc758 \uc131\uacfc\ub97c \ud655\uc778\ud558\uace0 \uacbd\uc7c1\uc5d0 \ube44\ud574 \ubd80\uc871\ud55c \uc810\uc744 \uc2dd\ubcc4\ud558\uace0 \ubcf4\uc644\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc544\ub9c8\uc874\uc758 KPI\ub294 \ud604\uc2e4\uc801\uc778 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \uc544\ub9c8\uc874 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p><h2 class=\"theme-wp-block gb-responsive-409983-identifier wp-block-heading\"><strong>\uc544\ub9c8\uc874\uc758 \uad00\ub828 KPI<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-731137-identifier\">\uc544\ub9c8\uc874\uc758 \ub2e4\uc591\ud55c <a href=\"https:\/\/www.sellerlogic.com\/ko\/blog\/gajang-jung-yohan-amajon-kpileul-hannun-e-i-jipyoneun-panmaejaga-bandeusi-golyeohaeya-habnida\/\">KPI<\/a>\ub97c \uc0b4\ud3b4\ubcf4\uba74 \ubc29\ub300\ud55c \ub370\uc774\ud130 \uc591\uc5d0 \uc555\ub3c4\ub2f9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd, \uc0b0\uc5c5 \ubc0f \ubc30\uc1a1 \ubc29\ubc95\uc5d0 \ub530\ub77c \ud2b9\uc815 KPI\ub97c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud310\ub9e4\uc790\uc640 \uacf5\uae09\uc5c5\uccb4\ub97c \uc704\ud55c \ud2b9\uc815 KPI\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub4e4 \ubaa8\ub450\uac00 \uc815\ub9d0\ub85c \uc911\uc694\ud55c\uac00\uc694?<\/p><p class=\"theme-wp-block gb-responsive-923258-identifier\">\uc608, \uadf8\ub9ac\uace0 \uc544\ub2c8\uc694. \uc544\ub9c8\uc874\uc758 \uac1c\ubcc4 KPI\ub294 \ud56d\uc0c1 \ud2b9\uc815 \uc601\ud5a5 \uc601\uc5ed\uc5d0 \ub300\ud55c \uc815\ub2f9\uc131\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc544\ub9c8\uc874\uc5d0\uc11c \uc790\uc2e0\uc758 \ud65c\ub3d9\uc5d0 \ub300\ud55c \uc9c4\uc220\uc744 \ud558\ub294 KPI\ub97c \uc544\ub294 \uac83\uc73c\ub85c \ucda9\ubd84\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc790\uc8fc \uc0ac\uc6a9\ub418\ub294 KPI\ub97c \uc138 \uac00\uc9c0 \uc8fc\uc81c \uc601\uc5ed\uc73c\ub85c \ub098\ub204\uc5c8\uc73c\uba70, \uc774\ub97c \uc810\uc9c4\uc801\uc73c\ub85c \uc18c\uac1c\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774 \ud074\ub7ec\uc2a4\ud130\ub9c1\uc740 KPI\uac00 \ud310\ub9e4\uc790\uc5d0\uac8c \ub354 \uc801\ud569\ud55c\uc9c0 \uacf5\uae09\uc5c5\uccb4\uc5d0\uac8c \ub354 \uc801\ud569\ud55c\uc9c0\ub97c \ud2b9\ubcc4\ud788 \uace0\ub824\ud558\uc9c0 \uc54a\uace0, \uc624\ud788\ub824 \uc8fc\uc81c\ubcc4 \uc801\uc6a9\uc5d0 \ub530\ub77c KPI\ub97c \ubd84\ub958\ud569\ub2c8\ub2e4.<\/p><h3 class=\"theme-wp-block gb-responsive-756932-identifier wp-block-heading\"><strong>\uc804\uccb4 \uc131\uacfc \uce21\uc815\uc744 \uc704\ud55c KPI<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-887449-identifier\">\uba3c\uc800, \uc804\uccb4 \uc131\uacfc\ub97c \uc704\ud55c \uc544\ub9c8\uc874 KPI\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ud310\ub9e4 \uc131\uacfc\uc640 \uad00\ub828\uc774 \uc788\uc73c\uba70, \uc544\ub9c8\uc874\uc5d0\uc11c \uc790\uc2e0\uc758 \uc81c\ud488\uc5d0 \uc801\uc6a9\ub41c \uad11\uace0\uc640\ub294 \ub3c5\ub9bd\uc801\uc73c\ub85c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p><h3 class=\"theme-wp-block gb-responsive-132972-identifier wp-block-heading\"><strong>\uc81c\ud488\uc758 \uc131\uacf5\uacfc \uc2e4\ud328 \uce21\uc815<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-216686-identifier\">\uc544\ub9c8\uc874\uc5d0\uc11c \uc81c\ud488\uc758 \uc131\uacf5\uc744 \uce21\uc815\ud558\uae30 \uc704\ud574\uc11c\ub294 <strong>\ub178\ucd9c \uc218<\/strong>\uc640 <strong>\ud398\uc774\uc9c0 \uc870\ud68c \uc218<\/strong>\uc5d0 \ub300\ud55c KPI\ub97c \ubc18\ub4dc\uc2dc \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \ub450 \uac00\uc9c0 \uc131\uacfc \uc9c0\ud45c\ub294 \uc120\ud0dd\ud55c \ud0a4\uc6cc\ub4dc \uc138\ud2b8\uac00 \uc81c\uae30\ub41c \uac80\uc0c9 \ucffc\ub9ac\uc640 \uc5bc\ub9c8\ub098 \uc798 \uc77c\uce58\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0\uc5d0\uc11c \uc21c\uc704\uc758 \uc704\uce58\uac00 \uc5bc\ub9c8\ub098 \ub192\uc740 \uac00\uc2dc\uc131\uc744 \uac00\uc9c0\ub294\uc9c0\ub97c \ud1b5\ucc30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CTR(\ud074\ub9ad\ub960) \ub610\ud55c \ud2b9\uc815 \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud55c \ud3ec\uc9c0\uc154\ub2dd\uc758 \uad00\ub828\uc131\uc744 \ubcf4\uc5ec\uc904 \uc218 \uc788\uc5b4, \uc0ac\uc6a9\uc790\uac00 \uc81c\uacf5\ub41c \uc81c\ud488\uc744 \ud074\ub9ad\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p><p class=\"theme-wp-block gb-responsive-110457-identifier\">\uc81c\ud488\uc5d0 \ub300\ud55c buy box\ub97c \uc18c\uc720\ud55c \ud310\ub9e4\uc790\ub294 \ub354 \ud070 \ud310\ub9e4 \uae30\ud68c\ub97c \uac00\uc9c0\ubbc0\ub85c, \uc18c\uc720\uad8c \ubaa8\ub2c8\ud130\ub9c1\uc740 \ub9ce\uc740 \ud310\ub9e4\uc790\uc5d0\uac8c \uc911\uc694\ud55c \ubb38\uc81c\uc785\ub2c8\ub2e4. <strong>LBB<\/strong> (Lost Buy Box) \ub610\ub294 <strong>Buy Box \uc2b9\ub960 %<\/strong>\uc640 \uac19\uc740 KPI\ub294 \ud310\ub9e4\uc790\uac00 \uc124\uc815\ud55c \uac00\uaca9\uc73c\ub85c \uc778\ud574 \uc790\uc2e0\uc758 \uc81c\ud488\uc5d0 \ub300\ud55c \uad6c\ub9e4 \ubc15\uc2a4\ub97c \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc783\uc5c8\ub294\uc9c0, \ub610\ub294 \ubaa8\ub4e0 ASIN\uc5d0 \ub300\ud574 \uad6c\ub9e4 \ubc15\uc2a4\ub97c \uc5bc\ub9c8\ub098 \uc790\uc8fc \ube44\ub840\uc801\uc73c\ub85c \ud68d\ub4dd\ud588\ub294\uc9c0\ub97c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub192\uc740 LBB \uac12\uc740 \uacbd\uc7c1 \ubc0f \uadf8\uc5d0 \ub530\ub978 \uac00\uaca9 \ubcc0\ub3d9\uc5d0 \uc801\uc751\ud558\uc9c0 \uc54a\ub294 \ubb38\uc81c \uc788\ub294 \uac00\uaca9 \uc815\ucc45\uc744 \ub098\ud0c0\ub0bc \uc218 \uc788\ub294 \ubc18\uba74, \ub192\uc740 \uad6c\ub9e4 \ubc15\uc2a4 \uc2b9\ub960\uc740 \uc0c1\ub2f9\ud55c \ud310\ub9e4 \uae30\ud68c\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p><p class=\"theme-wp-block gb-responsive-682500-identifier\"><strong>RepOOS<\/strong> KPI\ub294 \uc120\ud0dd\ub41c \uae30\uac04 \ub3d9\uc548 \ubc29\ubb38 \uc2dc \uc0ac\uc6a9\ud560 \uc218 \uc5c6\uc5c8\uc9c0\ub9cc \uacf5\uae09\uc5c5\uccb4\uc758 \uc8fc\ubb38 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud55c \uc790\ub3d9 \uacc4\uc0b0 \uacfc\uc815\uc5d0\uc11c \uc7ac\uc8fc\ubb38 \uac00\ub2a5\uc73c\ub85c \uae30\ub85d\ub41c ASIN\uc758 \ud398\uc774\uc9c0 \uc870\ud68c \uc218\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ub192\uc740 \uac12\uc740 \uc7ac\uace0 \uad00\ub9ac \ub610\ub294 \uacf5\uae09\ub9dd \ud504\ub85c\uc138\uc2a4\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \uc81c\ud488\uc758 \uc9c0\uc18d\uc801\uc778 \uac00\uc6a9\uc131\uc744 \ubcf4\uc7a5\ud574\uc57c \ud568\uc744 \ub098\ud0c0\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p><p class=\"theme-wp-block gb-responsive-347381-identifier\">\ud310\ub9e4\uc790\ub294 \uc544\ub9c8\uc874 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ud310\ub9e4\ub41c \uc81c\ud488\uc758 \ubaa8\ub4e0 \ube44\uc6a9\uc744 \ucc28\uac10\ud55c \ud6c4 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc774\uc775\uc774 \ubc1c\uc0dd\ud558\ub294\uc9c0\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub192\uc740 <strong>Net PPM<\/strong> (\uc21c \uc21c\uc218 \uc81c\ud488 \ub9c8\uc9c4)\uc740 \uc218\uc775\uc131 \uc788\ub294 \uc81c\ud488\uacfc \ub192\uc740 \ub9c8\uc9c4\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p><div class=\"wp-block-image gb-responsive-112874-identifier\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/U%CC%88berblick-u%CC%88ber-relevante-KPIs-auf-Amazon.jpg\" alt=\"<strong>\uc544\ub9c8\uc874\uc758 KPI: \uc544\ub9c8\uc874 \ub370\uc774\ud130\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc131\uacfc\uc5d0 \ub300\ud574 \ub9d0\ud558\ub294 \uac83<\/strong>&#8221; class=&#8221;wp-image-25603&#8243; width=&#8221;710&#8243; height=&#8221;631&#8243;><\/figure><\/div><h3 class=\"theme-wp-block gb-responsive-73139-identifier wp-block-heading\"><strong>\uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \uc704\ud55c KPI<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-471541-identifier\">\uace0\uac1d \ub9cc\uc871\ub3c4\ub294 \uc9c0\uc18d\uc801\uc778 \uace0\uac1d \uae30\ubc18\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \uc788\uc5b4 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4. \ub2e4\uc591\ud55c KPI\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub9cc\uc871\ub3c4\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uace0\uac1d \uc5ec\uc815\uc758 \ub2e4\uc591\ud55c \uce21\uba74\uc774\ub098 \ud310\ub9e4\uc790\uc640 \uace0\uac1d \uac04\uc758 \uc811\uc810\uc5d0 \ub300\ud574 \ub2e4\ub8f9\ub2c8\ub2e4.<\/p><p class=\"theme-wp-block gb-responsive-432385-identifier\">\ub530\ub77c\uc11c <strong>\ucd94\uc801 \ubc88\ud638\uc758 \uc720\ud6a8\uc131 \ube44\uc728<\/strong>\uc740 \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub300\ud55c \ud1b5\ucc30\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc73c\uba70, \uc0ac\uc6a9\uc790\uac00 \uc8fc\ubb38 \uc0c1\ud0dc\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub2e4\uba74 \ub354 \uae0d\uc815\uc801\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p><p class=\"theme-wp-block gb-responsive-975823-identifier\">\ub192\uc740 <strong>\uc9c0\uc5f0 \ubc30\uc1a1 \ube44\uc728<\/strong>\uc774\ub098 \uae34 <strong>\ud3c9\uade0 \ubc30\uc1a1 \uae30\uac04<\/strong>\uc740 \uc608\ub97c \ub4e4\uc5b4 \ubc30\uc1a1 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud55c \ubd80\uc815\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc744 \ub098\ud0c0\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ud310\ub9e4\uc790\uac00 \uace0\uac1d \ubb38\uc758\uc5d0 \uc751\ub2f5\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc9c0\ub09c 90\uc77c \ub3d9\uc548\uc758 \uae34 <strong>\ud3c9\uade0 \uc751\ub2f5 \uc2dc\uac04<\/strong>\uc740 \uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ubd80\uc815\uc801\uc778 \uacbd\ud5d8\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p><p class=\"theme-wp-block gb-responsive-909913-identifier\">\uc774\ub7ec\ud55c \uc870\uac74\uc740 <strong>\uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ubd88\ub9cc<\/strong>, <strong>\ubc18\ud488<\/strong>, \ub610\ub294 <strong>\ud3c9\uade0 \ud310\ub9e4\uc790 \ud3c9\uac00<\/strong>\uc640 \uac19\uc740 \uc131\uacfc \uc9c0\ud45c\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub0ae\uc740 \ud3c9\uade0 \ud310\ub9e4\uc790 \ud3c9\uac00\ub294 \uc81c\ud488 \uc790\uccb4\uc758 \uacb0\ud568\uc5d0\uc11c \ube44\ub86f\ub420 \uc218\ub3c4 \uc788\uc73c\uba70, \uc774\ub294 <strong>\uc8fc\ubb38 \uacb0\ud568 \ube44\uc728<\/strong>\uc5d0 \ubc18\uc601\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube44\ud310\uc5d0 \ub300\ud55c \ud1b5\ucc30\uc744 \uc5bb\uae30 \uc704\ud574\uc11c\ub294 \ub9ac\ubdf0\ub97c \ud56d\uc0c1 \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0, \ud53c\ub4dc\ubc31\uc5d0 \uac00\ub2a5\ud55c \ud55c \uc2e0\uc18d\ud558\uac8c \uc751\ub2f5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p><h3 class=\"theme-wp-block gb-responsive-164936-identifier wp-block-heading\"><strong>\uc2e0\uaddc \uace0\uac1d\uc744 \uc704\ud55c \uc131\uacfc \uc9c0\ud45c<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-355150-identifier\">\uace0\uac1d \uae30\ubc18\uc758 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc740 \uc790\uc0ac \uc81c\ud488\uc758 \ud310\ub9e4 \uc99d\uac00\uc640 \ud568\uaed8 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc2e0\uaddc \uace0\uac1d\uc5d0 \ub300\ud55c \ubc1c\uc804\uc5d0 \ub300\ud55c \ud1b5\ucc30\uc740 \ud310\ub9e4\uc790\uc5d0\uac8c \uace0\uac1d \uae30\ubc18\uc758 \uad6c\uc131\uc5d0 \ub300\ud55c \uc911\uc694\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p><p class=\"theme-wp-block gb-responsive-565919-identifier\">\ub192\uc740 <strong>&#8220;\uc2e0\uaddc \uace0\uac1d&#8221; \uc8fc\ubb38<\/strong> \ub610\ub294 <strong>&#8220;\uc2e0\uaddc \uace0\uac1d&#8221; \uc218\uc775<\/strong>\uc758 \uc131\uacfc \uc9c0\ud45c \uac12\uacfc \ucd1d \uace0\uac1d \uae30\ubc18\uc5d0\uc11c\uc758 \uac01\uac01\uc758 \ube44\uc728\uc740 \uc2e0\uaddc \uace0\uac1d\uc774 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc8fc\ubb38\uc744 \ud588\ub294\uc9c0\uc640 \uc0dd\uc131\ub41c \uc218\uc775\uc774 \uc5bc\ub9c8\ub098 \ud070\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p><h2 class=\"theme-wp-block gb-responsive-964822-identifier wp-block-heading\"><strong>\uc544\ub9c8\uc874\uc758 \uad11\uace0 KPI<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-430494-identifier\">\uc544\ub9c8\uc874 \uad11\uace0\ub97c \uc0b4\ud3b4\ubcf4\uba74, \ub2e4\uc591\ud55c \uc0c1\ud638 \uc5f0\uad00\ub41c \ud504\ub85c\uc138\uc2a4\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc73c\uba70 \uc774\ub97c \ub2e4\ub974\uac8c \ubc14\ub77c\ubd10\uc57c \ud55c\ub2e4\ub294 \uc810\uc774 \ube60\ub974\uac8c \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4. \uad11\uace0 \uc131\uacf5\uacfc \ube44\uc6a9\uc5d0 \ub300\ud55c \uc88b\uc740 \uac1c\uc694\ub97c \uc704\ud574\uc11c\ub294 \uac1c\ubcc4 KPI\uc758 \uace0\ub824\uac00 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p><h3 class=\"theme-wp-block gb-responsive-893740-identifier wp-block-heading\"><strong>\uad11\uace0 \ube44\uc6a9\uc744 \uc704\ud55c \uc544\ub9c8\uc874 KPI<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-688784-identifier\">\uad11\uace0 \ube44\uc6a9\uc744 \ucd94\uc801\ud558\uae30 \uc704\ud574 <strong>CPC<\/strong> (\ud074\ub9ad\ub2f9 \ube44\uc6a9) \ub610\ub294 <strong>Ad Spend<\/strong> (\uad11\uace0 \ube44\uc6a9) KPI\uac00 \uc720\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CPC\ub294 \uc124\uc815\ub41c \uad11\uace0\ub97c \ud074\ub9ad\ud560 \ub54c \ubc1c\uc0dd\ud558\ub294 \uad11\uace0 \ube44\uc6a9\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774\ub294 \uc8fc\ubb38 \uc2dc \ubc1c\uc0dd\ud558\ub294 \uad11\uace0 \ube44\uc6a9\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. Ad Spend\uc758 \uc131\uacfc \uc9c0\ud45c\ub294 \ucd1d \uad11\uace0 \ube44\uc6a9\uc5d0 \ub300\ud55c \uac1c\uc694\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uad11\uace0 \ube44\uc6a9\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uad00\ub9ac\ud558\uae30 \uc704\ud574 \uc774\ub7ec\ud55c KPI\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub4e4\uc740 \ub2ec\uc131\ub41c \uc218\uc775\uc131\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\uc73c\uba70, \uc774\ub294 \ub192\uc740 \uad11\uace0 \ube44\uc6a9\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub2ec\uc131\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p><h3 class=\"theme-wp-block gb-responsive-494126-identifier wp-block-heading\"><strong>\uc544\ub9c8\uc874\uc5d0\uc11c \uad11\uace0 \uc131\uacf5 \uce21\uc815\ud558\uae30<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-146906-identifier\">\uad11\uace0 \uc131\uacf5\uc744 \uce21\uc815\ud558\uae30 \uc704\ud574\uc11c\ub294 \uac1c\ubcc4 \uad11\uace0\uc758 \uac00\uc2dc\uc131\uacfc \ud65c\uc6a9\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \uc131\uacfc \uc9c0\ud45c\ub97c \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. <strong>\ud074\ub9ad<\/strong>, <strong>\ub178\ucd9c \uc218<\/strong>, <strong>\ud074\ub9ad\ub960(CTR)<\/strong>, <strong>\uc870\ud68c\uc728(VTR)<\/strong>, \ubc0f <strong>\ub178\ucd9c \uc810\uc720\uc728<\/strong>\uc5d0 \ub300\ud55c \uc544\ub9c8\uc874 KPI\uac00 \uc774\ub7ec\ud55c \ubaa9\uc801\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-3383-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>\ub178\ucd9c \uc218<\/strong>\ub294 \uad11\uace0\uc758 \uac00\uc2dc\uc131\uc744 \ub098\ud0c0\ub0b4\uba70, \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uad11\uace0\ub97c \ubcf4\uc558\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. <strong>\ud074\ub9ad<\/strong>\uc740 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \ud55c \ub2e8\uacc4 \ub354 \ub098\uc544\uac00 \uad11\uace0\uc758 \uc870\ud68c\uc218\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774 \ub450 \uac00\uc9c0\ub97c \uacb0\ud569\ud558\uba74 <strong>\ud074\ub9ad\ub960<\/strong>\uc774 \uc0dd\uc131\ub418\uba70, \uc774\ub294 \uad11\uace0\ub97c \ubcf4\uace0 \uc774\ud6c4 \ud074\ub9ad\ud55c \uc0ac\uc6a9\uc790 \ube44\uc728\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. <strong>VTR<\/strong>\uc740 \uc774\ub7ec\ud55c \uc131\uacfc \uc9c0\ud45c\ub97c \ube44\ub514\uc624 \ud615\uc2dd\uacfc \uad00\ub828\uc9c0\uc5b4, \ub178\ucd9c \ud6c4 \ube44\ub514\uc624 \uc870\ud68c\uc218\uac00 \uc5bc\ub9c8\ub098 \ub2ec\uc131\ub418\uc5c8\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li><li class=\"theme-wp-block\">\uad11\uace0 \uc131\uacf5\uc5d0 \ub300\ud55c \ucd94\uac00\uc801\uc778 \uc9c0\ud45c\ub294 \uc544\ub9c8\uc874 KPI\uc778 <strong>\ub178\ucd9c \uc810\uc720\uc728<\/strong>\ub85c, \uc774\ub294 \uc0c1\uc704 \uac80\uc0c9 \uacb0\uacfc\uc5d0\uc11c \uc790\uc0ac \ucea0\ud398\uc778\uc774 \ubc1b\uc740 \ub178\ucd9c \uc218\uc758 \ube44\uc728\uc744 \uc804\uccb4 \uc0c1\uc704 \uac80\uc0c9 \uacb0\uacfc\uc758 \ub178\ucd9c \uc218\uc5d0 \ub300\ud574 \ubc18\uc601\ud569\ub2c8\ub2e4.<\/li><li class=\"theme-wp-block\"><strong>\uc804\ud658\uc728(CR)<\/strong>\uc740 \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc744 \ud3ec\ud568\ud558\uba70, \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uc0ac\ub78c\ub4e4\uc774 \uc2e4\uc81c\ub85c \uc81c\ud488\uc744 \uad6c\ub9e4\ud55c \uc218\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uad11\uace0\ub294 \ud074\ub9ad\ub2f9 \ube44\uc6a9\uc774 \ubc1c\uc0dd\ud558\ubbc0\ub85c, \uc774 \uc131\uacfc \uc9c0\ud45c\ub294 \uad11\uace0\uac00 \uad81\uadf9\uc801\uc73c\ub85c \uc5bc\ub9c8\ub098 \uc131\uacf5\uc801\uc73c\ub85c \uc218\ud589\ub418\ub294\uc9c0\ub97c \uacb0\uc815\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4. \uc804\ud658\uc728\uc740 \ucea0\ud398\uc778\uc5d0 \uc801\ud569\ud55c \ud0a4\uc6cc\ub4dc\ub97c \uc120\ud0dd\ud558\uace0 \uc81c\ud488 \ud398\uc774\uc9c0\ub97c \ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uacfc \uac00\uaca9\uc758 \uacbd\uc7c1\ub825 \ub610\ud55c \uc804\ud658\uc728\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \ucd5c\uc801\ud654 \uc2dc \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc804\ud658\uc728\uc774 \uc6d0\ud558\ub294 \ubc94\uc704\uc5d0 \uc788\uc9c0 \uc54a\ub2e4\uba74, \uc81c\ud488 \ud398\uc774\uc9c0\uc758 \ucd5c\uc801\ud654 \ud544\uc694\uc131\uc744 \ud655\uc778\ud558\uace0 \uc7a5\uae30\uc801\uc73c\ub85c \ub354 \ub9ce\uc740 \uc804\ud658\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d <a href=\"https:\/\/movesell.de\/amazon-listing-optimieren\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>\uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong><\/a>\ub97c \uc900\ube44\ud588\uc2b5\ub2c8\ub2e4.<\/li><li class=\"theme-wp-block\"><strong>\uad11\uace0 \uc810\uc720\uc728<\/strong>\uc740 \uad11\uace0 \uc218\uc775\uacfc \uc720\uae30\uc801 \uc218\uc775\uc758 \ube44\uc728\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uade0\ud615 \uc7a1\ud78c \ube44\uc728\uc744 \ucd94\uad6c\ud574\uc57c \ud558\uc9c0\ub9cc, \uadf8 \uac00\uce58\ub294 \uac1c\ubcc4\uc801\uc73c\ub85c \uc124\uc815\ub41c \uc804\ub7b5\uc801 \ubaa9\ud45c\uc640 \uad00\ub828\ud558\uc5ec \ud3c9\uac00\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li><\/ul><\/div><h3 class=\"theme-wp-block gb-responsive-547627-identifier wp-block-heading\"><strong>\uc544\ub9c8\uc874\uc5d0\uc11c\uc758 \uc218\uc775\uc131 \uc131\uacfc \uc9c0\ud45c<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-861067-identifier\">\uc218\uc775\uc131\uc744 \uce21\uc815\ud558\uae30 \uc704\ud574, \ud22c\uc790\ud55c \uae08\uc561\uacfc \uad11\uace0\uc758 \uc131\uacf5\uc744 \ube44\uad50\ud569\ub2c8\ub2e4. <strong>ROI (\ud22c\uc790 \uc218\uc775\ub960)<\/strong> \ubc0f <strong>ROAS (\uad11\uace0 \uc9c0\ucd9c \uc218\uc775)<\/strong>\uc640 \uac19\uc740 KPI\ub97c \uacc4\uc0b0\ud558\ub294 \uac83\uc774 \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub9c8\uc874\uc740 \ub610\ud55c <strong>ACoS (\uad11\uace0 \ud310\ub9e4 \ube44\uc6a9)<\/strong> \ubc0f <strong>TACoS (\ucd1d \uad11\uace0 \ud310\ub9e4 \ube44\uc6a9)<\/strong>\uc640 \uac19\uc740 \uc131\uacfc \uc9c0\ud45c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-229214-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>ROI<\/strong>\ub294 \uc218\uc775\uc131\uacfc \uc21c\uc774\uc775 \uc218\uce58 \uce21\uba74\uc5d0\uc11c \uad11\uace0 \ucea0\ud398\uc778\uc758 \ud6a8\uc728\uc131\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc131\uacfc \uc9c0\ud45c\ub294 \uc774\uc775\uc744 \ud22c\uc790\ud55c \uc790\ubcf8\uc73c\ub85c \ub098\ub204\uc5b4 \uacc4\uc0b0\ub429\ub2c8\ub2e4. ROI\uac00 1.0\ubcf4\ub2e4 \ud06c\uba74 \uc21c\uc774\uc775\uc774 \ud22c\uc790\ub41c \uc790\ubcf8\ubcf4\ub2e4 \ub192\uc2b5\ub2c8\ub2e4. ROI\uac00 1.0 \ubbf8\ub9cc\uc774\uba74 \ud504\ub85c\uc81d\ud2b8\ub294 \ube44\uc218\uc775\uc131\uc73c\ub85c \uac04\uc8fc\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uac00\uc815\uc740 \uad50\ucc28 \ud310\ub9e4\/\uc0c1\ud5a5 \ud310\ub9e4 \ubc0f \uae30\ud0c0 \uae0d\uc815\uc801\uc778 \ubd80\uc218 \ud6a8\uacfc\uac00 \uace0\ub824\ub418\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \uc8fc\uc758\ud574\uc11c \ubc1b\uc544\ub4e4\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/li><li class=\"theme-wp-block\">\ubc18\ub300\ub85c, <strong>ROAS<\/strong>\ub294 \uc804\uccb4 \uad11\uace0 \ube44\uc6a9\uacfc \uc0dd\uc131\ub41c \uad11\uace0 \uc218\uc775\uc744 \ube44\uad50\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud568\uc73c\ub85c\uc368 \ud2b9\uc815 \uc2a4\ud3f0\uc11c \ucea0\ud398\uc778, \uad11\uace0 \uadf8\ub8f9 \ub610\ub294 \uc81c\ud488\uc758 \uc804\ubc18\uc801\uc778 \ud6a8\uc728\uc131\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/li><li class=\"theme-wp-block\">\uc544\ub9c8\uc874\uc774 \ub9cc\ub4e0 \uc131\uacfc \uc9c0\ud45c\uc778 <strong>ACoS<\/strong>\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0\uc8fc\ub294 \uad11\uace0 \ube44\uc6a9\uc5d0 \ub300\ud55c \uad11\uace0 \ucea0\ud398\uc778\uc758 \uc218\uc775\uc131\uc744 \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud3c9\uade0 \ud310\ub9e4 \ube44\uc6a9\uc774 \ub0ae\uc744\uc218\ub85d \ucea0\ud398\uc778\uc740 \ub354 \uc218\uc775\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c ACoS\ub294 \uad11\uace0 \uc131\uacf5\uc744 \uce21\uc815\ud558\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \ud575\uc2ec \uc9c0\ud45c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/li><li class=\"theme-wp-block\"><strong>TACoS<\/strong>\ub294 \uac19\uc740 \ubc29\uc2dd\uc73c\ub85c \uacc4\uc0b0\ub418\uc9c0\ub9cc, \uad11\uace0 \ube44\uc6a9\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0dd\uc131\ub41c \ucd1d \uc218\uc775\uc5d0 \ub300\ud55c \ucd1d \ube44\uc6a9\ub3c4 \uace0\ub824\ud558\uc5ec \uc804\ubc18\uc801\uc778 \uc218\uc775\uc131\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \uc801\ud569\ud569\ub2c8\ub2e4.<\/li><\/ul><\/div><h3 class=\"theme-wp-block gb-responsive-705213-identifier wp-block-heading\"><strong>\uc2a4\ud3f0\uc11c \ube0c\ub79c\ub4dc \ube44\ub514\uc624\ub97c \uc704\ud55c \uc544\ub9c8\uc874 KPI<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-309500-identifier\">\uc2a4\ud3f0\uc11c \ube0c\ub79c\ub4dc \ube44\ub514\uc624\ub294 \uc544\ub9c8\uc874 \uad11\uace0\uc758 \ud2b9\uc815 \ubc84\uc804\uc73c\ub85c, \uad11\uace0 \uc131\uacf5\uacfc \uad00\ub828 \ube44\uc6a9\uc744 \uce21\uc815\ud558\uae30 \uc704\ud55c \ud2b9\uc815 KPI\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p><h4 class=\"theme-wp-block gb-responsive-722533-identifier wp-block-heading\"><strong>\uc2a4\ud3f0\uc11c \ube0c\ub79c\ub4dc \ube44\ub514\uc624\uc758 \uad11\uace0 \ube44\uc6a9 \uce21\uc815<\/strong><\/h4><p class=\"theme-wp-block gb-responsive-172456-identifier\">\uc5ec\uae30\uc5d0\uc11c\ub3c4 \ud074\ub9ad\ub2f9 \ube44\uc6a9 \uccad\uad6c \ubc29\uc2dd\uc774 \uc801\uc6a9\ub418\uba70, \ube44\ub514\uc624\uc758 \uacbd\uc6b0 \uc544\ub9c8\uc874 \uc131\uacfc \uc9c0\ud45c <strong>CPV (\uc870\ud68c\ub2f9 \ube44\uc6a9)<\/strong>\ub97c \ud1b5\ud574 \uc81c\uacf5\ub418\uc5b4 \ube44\ub514\uc624 \uc870\ud68c\uc5d0 \ub300\ud55c \ube44\uc6a9\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub610\ud55c, \uc544\ub9c8\uc874 KPI <strong>VCPM<\/strong>\uc740 1000\uac1c\uc758 \ub178\ucd9c\ub2f9 \ube44\uc6a9\uc744 \ub098\ud0c0\ub0b4\uc5b4 \uc131\uacf5\uc801\uc778 \ub3c4\ub2ec\uacfc \uad00\ub828\ub41c \ube44\uc6a9\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p><h4 class=\"theme-wp-block gb-responsive-192604-identifier wp-block-heading\"><strong>SB \ube44\ub514\uc624\uc758 \uad11\uace0 \uc131\uacf5\uc744 \uc704\ud55c KPI<\/strong><\/h4><p class=\"theme-wp-block gb-responsive-327357-identifier\">\ub2e4\ub978 \uad11\uace0 \uc720\ud615\uacfc \ub2ec\ub9ac, \ube44\ub514\uc624\uc758 \uc131\uacf5\uc740 \uc0ac\uc6a9\uc790\uac00 \ube44\ub514\uc624\ub97c \uc2dc\uccad\ud55c \uc2dc\uac04\uc5d0 \ub530\ub77c \ud06c\uac8c \ud3c9\uac00\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc131\uacfc \uc9c0\ud45c\ub294 \ube44\ub514\uc624\uac00 \ud2b9\uc815 \uc2dc\uac04 \ub3d9\uc548 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ub178\ucd9c\uc744 \ubc1b\uc558\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ube44\ub514\uc624\uac00 \uc5bc\ub9c8\ub098 \uad00\ub828\uc131\uc774 \uc788\uac70\ub098 \ud765\ubbf8\ub86d\uac8c \uc124\uacc4\ub418\uc5c8\ub294\uc9c0\ub97c \ud3c9\uac00\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-2863-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>\ube44\ub514\uc624, \uccab \ubc88\uc9f8 \uc0ac\ubd84\uc704\uc218<\/strong>: \ube44\ub514\uc624\uac00 25% \ub3d9\uc548 \uc2dc\uccad\ub41c \ub178\ucd9c \uc218.<\/li><li class=\"theme-wp-block\"><strong>\ube44\ub514\uc624, \ub450 \ubc88\uc9f8 \uc0ac\ubd84\uc704\uc218<\/strong>: \ube44\ub514\uc624\uac00 50% \ub3d9\uc548 \uc2dc\uccad\ub41c \ub178\ucd9c \uc218.<\/li><li class=\"theme-wp-block\"><strong>\ube44\ub514\uc624, \uc138 \ubc88\uc9f8 \uc0ac\ubd84\uc704\uc218<\/strong>: \ube44\ub514\uc624\uac00 75% \ub3d9\uc548 \uc2dc\uccad\ub41c \ub178\ucd9c \uc218.<\/li><li class=\"theme-wp-block\"><strong>\uc644\ub8cc\ub41c \ube44\ub514\uc624<\/strong>: \ube44\ub514\uc624\uac00 100% \ub3d9\uc548 \uc2dc\uccad\ub41c \ub178\ucd9c \uc218.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-801715-identifier\">\ucd94\uac00 \uc131\uacfc \uc9c0\ud45c\ub85c\ub294 <strong>\ub178\ucd9c\ub41c \ub178\ucd9c \uc218<\/strong>\ub098 <strong>\uc74c\uc18c\uac70\uac00 \ud574\uc81c\ub41c \ube44\ub514\uc624 \uc218<\/strong>\uac00 \uc788\uc73c\uba70, \uc774\ub294 \uc131\uacf5\uc73c\ub85c \uac04\uc8fc\ub420 \uc218 \uc788\ub294 \uc0c1\ud638\uc791\uc6a9\uc744 \uc720\ub3c4\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud2b9\ud788, \uad11\uace0\uc5d0 \uae30\uc778\ud55c \ube0c\ub79c\ub4dc \uc81c\ud488\uc758 <strong>\uc0c1\uc138 \ud398\uc774\uc9c0 \uc870\ud68c \uc218<\/strong>\ub294 \uc2a4\ud3f0\uc11c \ube0c\ub79c\ub4dc \ube44\ub514\uc624\uc758 \uc131\uacf5\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uba70, \uc774\ub294 \ud310\ub9e4 \ubaa9\ud45c\ub97c \ud5a5\ud55c \ud544\uc218\uc801\uc778 \uc911\uac04 \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/p><h2 class=\"theme-wp-block gb-responsive-63359-identifier wp-block-heading\"><strong>\uacb0\ub860: KPI\uac00 \uc2dc\uc7a5 \uc131\uacfc\uc5d0 \ub300\ud574 \ub098\ud0c0\ub0b4\ub294 \uac83<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-768100-identifier\">\uc544\ub9c8\uc874\uc5d0\uc11c\ub294 \ub2e4\uc591\ud55c KPI\ub97c \ucc3e\uc744 \uc218 \uc788\uc73c\uba70, \uac01 KPI\ub294 \uc11c\ub85c \ub2e4\ub978 \ubd84\uc57c\uc5d0 \uc801\uc6a9\ub418\uc5b4 \ub2e4\uc591\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud568\uc73c\ub85c\uc368, KPI\ub294 \uc815\ubcf4\uc5d0 \uae30\ubc18\ud55c \uc804\ub7b5\uc801 \uacb0\uc815\uc758 \uae30\ucd08\ub97c \ud615\uc131\ud558\uac70\ub098 \ud604\uc2e4\uc801\uc778 \ubaa9\ud45c\ub97c \uc815\uc758\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubd80 \uc81c\ud488\uc774 \ub2e4\ub978 \uc81c\ud488\ubcf4\ub2e4 \ub354 \uc798 \uc218\ud589\ub41c\ub2e4\uba74, \uad11\uace0 \uc131\uacf5\uc774\ub098 \uad11\uace0\uc758 \uc218\uc775\uc131\uc5d0 \ub300\ud55c \ud2b9\uc815 \ud1b5\ucc30\ub825\uc774 \uc81c\ud488\uc758 \uac00\uaca9 \ucc45\uc815\uc774\ub098 \ud488\ubaa9 \uc804\ub7b5\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p><p class=\"theme-wp-block gb-responsive-749579-identifier\">\uc790\uc2e0\uc758 \uc2dc\uc7a5 \uc131\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574\uc11c\ub294 \ud604\uc7ac\uc758 \ud504\ub85c\uc138\uc2a4\uc640 \uc131\uacfc\uc5d0 \ub300\ud55c \uc9c0\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc544\ub9c8\uc874\uc5d0\uc11c\uc758 \ud310\ub9e4\uac00 \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \ub2ec\uc131\ud558\uc9c0 \ubabb\ud560 \uacbd\uc6b0, KPI\ub294 \uc885\uc885 \uc124\uba85\uc744 \uc81c\uacf5\ud558\uace0 \uac00\ub2a5\ud55c \ud574\uacb0\ucc45\uc774\ub098 \uac1c\uc120\uc810\uc744 \ub3c4\ucd9c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud310\ub9e4\uc790\ub294 \uc790\uc2e0\uc5d0\uac8c \uad00\ub828\ub41c KPI\ub97c \uc120\ud0dd\ud558\uace0 \uc815\uae30\uc801\uc778 \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \ubcf4\uace0\ub97c \ud1b5\ud574 \uc544\ub9c8\uc874\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc131\uacfc\ub97c \ub2e4\uc74c \ub2e8\uacc4\ub85c \ub04c\uc5b4\uc62c\ub824\uc57c \ud569\ub2c8\ub2e4.<\/p><p class=\"theme-wp-block gb-responsive-609369-identifier has-small-font-size\">\uc774\ubbf8\uc9c0 \ud06c\ub808\ub527 \uc21c\uc11c: \u00a9 Jesse Bettencourt\/peopleimages.com &#8211; adobe.com \/ \u00a9 Movesell<\/p>","protected":false},"excerpt":{"rendered":"<p>\ub9e4\uc77c \uc218\ubc31\ub9cc \uba85\uc758 \ubc29\ubb38\uc790\ub97c \ubcf4\uc720\ud55c \uc544\ub9c8\uc874\uc740 \ud310\ub9e4\uc790\uc5d0\uac8c \uc81c\ud488\uc744 \uc120\ubcf4\uc774\uace0 \ud310\ub9e4\ud560 \uc218 \uc788\ub294 \uc5c4\uccad\ub09c \uc7a0\uc7ac\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\uc2dd\uc73c\ub85c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 \uc810\uc810 \ub354 \ub9ce\uc740 \ud310\ub9e4\uc790\ub97c \ub04c\uc5b4\ub4e4\uc774\uace0 \uc788\uc73c\uba70, \uadf8 \uacb0\uacfc \ub04a\uc784\uc5c6\uc774 \uc99d\uac00\ud558\ub294 \uacbd\uc7c1\uc5d0 \uc9c1\uba74\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uce58\uc5f4\ud55c \uacbd\uc7c1 \ud658\uacbd\uc5d0\uc11c \uc81c\ud488\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ub9c8\ucf00\ud305\ud558\uae30 \uc704\ud574 \uc544\ub9c8\uc874 \uad11\uace0\ub294 \uc131\uacf5\uc758 \uc5f4\uc1e0\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc5b4\ub5a4 \uad11\uace0 \ucea0\ud398\uc778\uc774 \uc5b4\ub5a4 \uc81c\ud488\uc5d0 \uc801\ud569\ud558\uba70, \uad11\uace0\ub294 \uc5bc\ub9c8\ub098 \uc218\uc775\uc131\uc774 \uc788\uc744\uae4c\uc694? \uc774<\/p>\n","protected":false},"author":3,"featured_media":25610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[2279],"tags":[],"class_list":["post-246164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tib-mich-yolyeong"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\uc544\ub9c8\uc874 \ud310\ub9e4\uc790\ub97c \uc704\ud55c KPI: \uc2dc\uc7a5 \ub370\uc774\ud130\uac00 \ub098\ud0c0\ub0b4\ub294 \uac83<\/title>\n<meta name=\"description\" content=\"\uc544\ub9c8\uc874\uc758 \ub2e4\uc591\ud55c KPI\ub294 \ube60\ub974\uac8c \uc555\ub3c4\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \uc9c4\uc815\uc73c\ub85c \uad00\ub828\uc774 \uc788\ub294\uc9c0 \ubcf4\uc5ec\ub4dc\ub9bd\ub2c8\ub2e4. \uc9c0\uae08 \uc77d\uc5b4\ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ko\/blog\/strong-amajon-ui-kpi-amajon-deiteoga-makespeulleiseu-seong-gwa-e-daehae-malhaneun-geos-strong\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc544\ub9c8\uc874 \ud310\ub9e4\uc790\ub97c \uc704\ud55c KPI: \uc2dc\uc7a5 \ub370\uc774\ud130\uac00 \ub098\ud0c0\ub0b4\ub294 \uac83\" \/>\n<meta property=\"og:description\" content=\"\uc544\ub9c8\uc874\uc758 \ub2e4\uc591\ud55c KPI\ub294 \ube60\ub974\uac8c \uc555\ub3c4\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \uc9c4\uc815\uc73c\ub85c \uad00\ub828\uc774 \uc788\ub294\uc9c0 \ubcf4\uc5ec\ub4dc\ub9bd\ub2c8\ub2e4. \uc9c0\uae08 \uc77d\uc5b4\ubcf4\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ko\/blog\/strong-amajon-ui-kpi-amajon-deiteoga-makespeulleiseu-seong-gwa-e-daehae-malhaneun-geos-strong\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-28T08:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-20T11:35:57+00:00\" \/>\n<meta property=\"og:image\" 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