{"id":247226,"date":"2024-12-04T12:52:27","date_gmt":"2024-12-04T12:52:27","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amajon-ui-juyo-seong-gwa-jipyo-al-aya-hal-meteulig\/"},"modified":"2025-09-20T20:47:24","modified_gmt":"2025-09-20T20:47:24","slug":"amajon-ui-juyo-seong-gwa-jipyo-al-aya-hal-meteulig","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ko\/blog\/amajon-ui-juyo-seong-gwa-jipyo-al-aya-hal-meteulig\/","title":{"rendered":"\uc544\ub9c8\uc874\uc758 \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c \u2013 \uc54c\uc544\uc57c \ud560 \uba54\ud2b8\ub9ad!"},"content":{"rendered":"

\uc544\ub9c8\uc874\uc758 \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c(\ub610\ub294 ‘KPI’)\ub294 \uc544\ub9c8\uc874 \ud310\ub9e4\uc790\ub4e4\uc5d0 \uc758\ud574 \uc885\uc885 \uac04\uacfc\ub429\ub2c8\ub2e4. \uc774\uc640 \uad00\ub828\ub41c \uc88b\uc740 \uc18c\uc2dd\uc740 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc81c\uacf5\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc774\ub7ec\ud55c \uc9c0\ud45c\ub294 \uc544\ub9c8\uc874\uc774 \uc131\uacf5\uc744 \uce21\uc815\ud558\ub294 \uae30\uc900\uc774\uae30 \ub54c\ubb38\uc5d0, \uc774\ub294 \uacb0\uad6d \uc5ec\ub7ec\ubd84\uc758 \ub354 \ub9ce\uc740 \ud310\ub9e4\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574: \ud310\ub9e4\uc790\ub85c\uc11c \uc544\ub9c8\uc874 KPI\ub97c \uac04\uacfc\ud558\uc9c0 \ub9c8\uc138\uc694.<\/p>

\uadf8\uac83\uc740 \uc804\uc790\uc0c1\uac70\ub798 \uac70\ub300 \uae30\uc5c5<\/a>\uc774 \uc790\uc2e0\uc758 \uba54\ud2b8\ub9ad\uc744 \ud1b5\uc81c\ud558\uc9c0 \uc54a\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud310\ub9e4\uc790\uc5d0\uac8c \uc2e0\uc18d\ud558\uac8c \ud328\ub110\ud2f0\ub97c \ubd80\uacfc\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uba3c\uc800 \uc544\ub9c8\uc874\uc758 \uc131\uacfc \uc9c0\ud45c\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud560 \ub54c \ubb34\uc5c7\uc744 \uc758\ubbf8\ud558\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\t\t

\n\n\t\t
\n\t
\n\t\t
\n\t\t\t\uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \ubc1c\uacac\ud558\uc138\uc694\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t\uc774\uc775\uc744 \ub0b4\uace0 \uacc4\uc2e0\uac00\uc694? SELLERLOGIC Business Analytics\ub85c \uc544\ub9c8\uc874\uc5d0\uc11c \uc218\uc775\uc131\uc744 \uc720\uc9c0\ud558\uc138\uc694. \uc9c0\uae08 14\uc77c \ub3d9\uc548 \ud14c\uc2a4\ud2b8\ud574 \ubcf4\uc138\uc694.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

\uc544\ub9c8\uc874 KPI\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc720\uc6a9\ud55c\uac00?<\/h2>

KPI\ub294 \uc911\uc694\ud55c \ubaa9\ud45c\uac00 \uc5bc\ub9c8\ub098 \uad6c\ud604\ub418\uc5c8\ub294\uc9c0 \ub610\ub294 \uc5bc\ub9c8\ub098 \ub2ec\uc131\ub418\uc5c8\ub294\uc9c0\ub97c \uce21\uc815\ud558\ub294 \ub370 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc81c\uc870 \uc0b0\uc5c5\uc5d0\uc11c \uc911\uc694\ud55c KPI\ub294 \uae30\uacc4\uc758 \ud3c9\uade0 \ud65c\uc6a9\ub3c4\ub97c \ucd5c\ub300 \uac00\ub2a5\ud55c \ud65c\uc6a9\ub3c4\uc640 \ube44\uad50\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>

\uadf8\ub7ec\ub098 \uc774 \uac1c\ub150\uc740 \ub514\uc9c0\ud138 \uc0b0\uc5c5\uc5d0\uc11c\ub3c4 \ub110\ub9ac \ud37c\uc84c\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc804\ud658\uc728\uc740 \uc911\uc694\ud55c KPI\uc774\uba70 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\uc6a9\ub429\ub2c8\ub2e4 – \uc5ec\ub7ec\ubd84\uc758 \uc628\ub77c\uc778 \uc0c1\uc810\uc774\ub4e0 \uc544\ub9c8\uc874\uc774\ub4e0 \uad00\uacc4\uc5c6\uc774. \uad11\uace0\uc8fc\uc5d0\uac8c KPI\ub294 \uad11\uace0\uc758 \ub178\ucd9c \uc218\uc640 \ud074\ub9ad\ub960\uacfc \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74 B2B \uc6f9\uc0ac\uc774\ud2b8\ub294 \uc885\uc885 \ub9ac\ub4dc\ub97c \uae30\ubc18\uc73c\ub85c \uc131\uacf5\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>

\uc544\ub9c8\uc874\uc5d0\uc11c \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c\ub294 \uc911\uc694\ud55c \uc131\uacf5 \uc694\uc18c\ub97c \uc8fc\uc2dc\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uc790\uc2e0\uc758 \uc131\uacf5\uc774\ub098 \uc2e4\ud328\ub97c \uce21\uc815\ud558\ub294 \uc0ac\ub78c\ub9cc\uc774 \uc5b4\ub514\uc5d0\uc11c \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud558\uace0 \uc788\ub294\uc9c0, \ubb34\uc5c7\uc774 \uc798\ub418\uace0 \uc788\ub294\uc9c0\ub97c \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \uac10\uac01\uacfc \uc774\ud574\ub97c \uac00\uc9c0\uace0 \ucd5c\uc801\ud654\ud558\ub294 \uac83\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>

\"\uac00\uc7a5<\/figure><\/div>

\uc544\ub9c8\uc874\uc740 \uc5b4\ub5a4 KPI\ub97c \uc0ac\uc6a9\ud558\ub098\uc694?<\/h2>

\uc790\uc2e0\uc758 \uc628\ub77c\uc778 \uc0c1\uc810\uc744 \uac00\uc9c4 \ud310\ub9e4\uc790\uc640 \ub2ec\ub9ac, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud310\ub9e4\uc790\ub294 \ud2b9\ubcc4\ud55c \ub3c4\uc804\uc5d0 \uc9c1\uba74\ud569\ub2c8\ub2e4. \uc774\ub294 \uc544\ub9c8\uc874 KPI\uac00 \uc885\uc885 \uc628\ub77c\uc778 \uac70\ub300 \uae30\uc5c5\uc5d0 \uc758\ud574 \uba85\uc2dc\ub418\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc544\ub9c8\uc874\uc758 \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c\uc5d0 \uc8fc\uc758\ub97c \uae30\uc6b8\uc774\uc9c0 \uc54a\uc73c\uba74 \uc81c\ud488\uc73c\ub85c \ub192\uc740 \uc21c\uc704\ub97c \ucc28\uc9c0\ud558\uac70\ub098 Buy Box<\/a>\ub97c \ud68d\ub4dd\ud560 \uae30\ud68c\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc2e4\ud328\ud558\ub294 \uc0ac\ub78c\ub4e4\uc740 \uac70\uc758 \uc81c\ud488\uc744 \ud310\ub9e4\ud558\uc9c0 \ubabb\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>

\ubb38\uc81c\ub97c \uc545\ud654\uc2dc\ud0a4\ub294 \uac83\uc740, \ub178\ucd9c \uc218\ub098 \ud074\ub9ad\ub960\uacfc \uac19\uc740 \uc77c\ubc18\uc801\uc778 \uc544\ub9c8\uc874 KPI\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud310\ub9e4\uc790\uac00 \ub300\ub7b5\uc801\uc73c\ub85c\ub9cc \uce21\uc815\ud560 \uc218 \uc788\uac70\ub098 \uc804\ud600 \uce21\uc815\ud560 \uc218 \uc5c6\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ud074\ub9ad\ub960, \uc804\ud658\uc728 \ubc0f \ud310\ub9e4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uac00\uc7a5 \uc88b\uc740 \uae30\ud68c\ub294 \ud310\ub9e4\uc790\uac00 \uc544\ub9c8\uc874 KPI \uba54\ud2b8\ub9ad<\/a>\uc744 \uc54c\uace0 \uadf8\uc5d0 \ub530\ub77c \ube44\uc988\ub2c8\uc2a4\ub97c \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>

\ube44\uc900\uc218\uc5d0 \ub300\ud55c \ud328\ub110\ud2f0<\/h3>

\uadf8\ub7ec\ub098 \uad00\ub828 \uc544\ub9c8\uc874 KPI\ub97c \ubc18\ub4dc\uc2dc \ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c \ud558\ub294 \ub610 \ub2e4\ub978 \uc911\uc694\ud55c \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4: \uc544\ub9c8\uc874\ub3c4 \uc774\ub97c \uc218\ud589\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud310\ub9e4\uc790\uac00 \uc131\uacfc \uba54\ud2b8\ub9ad\uc744 \ubb34\uc2dc\ud558\uba74 \uc694\uad6c\ub418\ub294 \uae30\uc900\uc744 \ucda9\uc871\ud558\uc9c0 \ubabb\ud560 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc77c\uc774 \ubc1c\uc0dd\ud558\uba74 \uc544\ub9c8\uc874\uc740 \uc774\ub97c \uc54c\uac8c \ub418\uba70, \uc774\ub294 Buy Box \uc21c\uc704\ub098 \uc218\uc775 \uc774\uc0c1\uc758 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud589\ub3d9 \uacc4\ud68d\uc744 \uac1c\ubc1c\ud574\uc57c \ud588\ub358 \uc0ac\ub78c\uc740 \ub204\uad6c\ub098 \uc774\uac83\uc774 \uc2dc\uac04\uacfc \ub3c8\ub9cc \ub0ad\ube44\ud558\ub294 \ubb34\uc758\ubbf8\ud55c \ub178\ub825\uc774\ub77c\ub294 \uac83\uc744 \uc774\ud574\ud569\ub2c8\ub2e4. \ucd5c\uc545\uc758 \uacbd\uc6b0, \uc804\uc790\uc0c1\uac70\ub798 \uac70\ub300 \uae30\uc5c5\uc740 \uc804\uccb4 \ud310\ub9e4\uc790 \uacc4\uc815\uc744 \ucc28\ub2e8\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub9c8\uc874\uc774 \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4\uc778 \uae30\uc5c5\uac00\uc5d0\uac8c\ub294 \uc7ac\uc559\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>

\ubaa8\ub4e0 \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c \ud560 \uc774\uc720\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ub9cc\uc57d \uc544\ub9c8\uc874 KPI\uac00 \uc704\ud5d8\ud55c \ubc94\uc704\ub85c \ub5a8\uc5b4\uc9c8 \uc704\ud611\uc774 \uc788\ub2e4\uba74, \uc870\uce58\ub97c \uc870\uae30\uc5d0 \ucde8\ud560 \uc218 \uc788\uc73c\uba70 \uacc4\uc815 \ucc28\ub2e8\uc744 \ud53c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>

\"\uac00\uc7a5<\/figure><\/div>

\uc911\uc694\ud55c KPI: \uc544\ub9c8\uc874 \ud310\ub9e4\uc790 \uc131\uacfc \uba54\ud2b8\ub9ad<\/h3>

\uc2a4\uc2a4\ub85c\uc5d0\uac8c \u201c\uc544\ub9c8\uc874\uc740 \uc131\uacf5\uc744 \uc5b4\ub5bb\uac8c \uce21\uc815\ud560\uae4c?\u201d\ub77c\uace0 \ubb3c\uc5b4\ubcf8 \uc801\uc774 \uc788\ub098\uc694? \uc774\uc81c \ubaa8\ub4e0 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud310\ub9e4\uc790\ub294 \ubc30\uc1a1 \ubc29\ubc95\uacfc \ubc30\uc1a1 \uc2dc\uac04\uc774 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4\ub294 \uac83\uc744 \uae68\ub2ec\uc544\uc57c \ud569\ub2c8\ub2e4. \uc544\ub9c8\uc874\uc740 \ud310\ub9e4\uc790\uac00 \uc790\uc0ac\uc758 “\uc544\ub9c8\uc874 \ubb3c\ub958(FBA)” \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \ubc30\uc1a1\ud558\ub294 \uac83\uc744 \uc120\ud638\ud569\ub2c8\ub2e4. \ud55c\ud3b8\uc73c\ub85c\ub294 \uc774\uac83\uc774 \ud50c\ub7ab\ud3fc \uc81c\uacf5\uc790\uc758 \uc218\uc775\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0, \ub2e4\ub978 \ud55c\ud3b8\uc73c\ub85c\ub294 \ube60\ub974\uace0 \uac04\ud3b8\ud55c \ubc30\uc1a1\uc744 \ubcf4\uc7a5\ud558\uc5ec \uace0\uac1d \ub9cc\uc871\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Prime by Sellers \ub610\ub294 \ud310\ub9e4\uc790 \ubc30\uc1a1(FBM) \ubc29\ubc95\ub3c4 \uae30\uc900\uc744 \ucda9\uc871\ud569\ub2c8\ub2e4.<\/p>

\uadf8\ub7ec\ub098 \uc544\ub9c8\uc874 \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c<\/a>\ub9cc\ud07c \uc911\uc694\ud55c \uac83\uc740 \uc77c\ubc18 \ud310\ub9e4\uc790 \uc131\uacfc\uc785\ub2c8\ub2e4. \uc774\ub294 \ub2e4\uc591\ud55c \uc9c0\ud45c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4:<\/p>

KPI \uc544\ub9c8\uc874<\/strong><\/td>\uc124\uba85<\/strong><\/td>\ucd5c\ub300 \uac12 \/ \uc774\uc0c1\uc801\uc778 \uac12<\/strong><\/td><\/tr>
\uc8fc\ubb38 \uacb0\ud568 \ube44\uc728<\/td>\ubd80\uc815\uc801\uc778 \ud3c9\uac00, \uc11c\ube44\uc2a4 \uad00\ub828 \uc2e0\uc6a9\uce74\ub4dc \ud658\ubd88, A-to-Z \ubcf4\uc99d<\/a> \uc2e0\uccad.<\/td>1% \ubbf8\ub9cc, \ubc14\ub78c\uc9c1\ud558\uac8c\ub294 0%<\/td><\/tr>
\ucde8\uc18c \ube44\uc728<\/td>\uc8fc\ubb38 \ucc98\ub9ac \uc804\uc5d0 \ud310\ub9e4\uc790\uc758 \ucde8\uc18c<\/td>2.5% \ubbf8\ub9cc, \ubc14\ub78c\uc9c1\ud558\uac8c\ub294 0%<\/td><\/tr>
\ucd94\uc801 \ubc88\ud638 \uc720\ud6a8\uc131 \ube44\uc728<\/td>\uc720\ud6a8\ud55c \ucd94\uc801 \ubc88\ud638<\/td>\ucd5c\uc18c 95%, \ubc14\ub78c\uc9c1\ud558\uac8c\ub294 100%<\/td><\/tr>
\uc9c0\uc5f0 \ubc30\uc1a1 \ube44\uc728<\/td>\uc9c0\uc5f0 \ubc30\uc1a1 = \uc608\uc0c1 \ubc30\uc1a1 \ub0a0\uc9dc\uac00 \uc9c0\ub09c \ud6c4 \ubc30\uc1a1 \ud655\uc778<\/td>4% \ubbf8\ub9cc, \ubc14\ub78c\uc9c1\ud558\uac8c\ub294 0%<\/td><\/tr>
\ubc18\ud488\uc5d0 \ub300\ud55c \ubd88\ub9cc\uc871<\/td>\ubd80\uc815\uc801\uc778 \uace0\uac1d \ub9ac\ubdf0\uac00 \uc788\ub294 \ubc18\ud488 \uc694\uccad, 48\uc2dc\uac04 \uc774\ub0b4\uc5d0 \ub2f5\ubcc0\ub418\uc9c0 \uc54a\uc740 \ubc18\ud488 \ubb38\uc758, \uc798\ubabb \uac70\ubd80\ub41c \ubc18\ud488 \ubb38\uc758<\/td>10% \ubbf8\ub9cc, \uac00\ub2a5\ud558\uba74 0%<\/td><\/tr>
\ud310\ub9e4\uc790 \ud3c9\uac00<\/td>\ud310\ub9e4\uc790\uc758 \ud3c9\uade0 \ud3c9\uac00 \ubc0f \ub9ac\ubdf0 \uc218<\/td>\uac00\ub2a5\ud55c \ud55c \uae0d\uc815\uc801\uc774\uace0, \uac00\ub2a5\ud55c \ud55c \ub192\uac8c<\/td><\/tr>
\uc751\ub2f5 \uc2dc\uac04<\/td>\uc9c0\ub09c 90\uc77c \ub3d9\uc548 \uace0\uac1d \ubb38\uc758\uc5d0 \uc751\ub2f5\ud558\ub294 \ub370 \uac78\ub9b0 \ud3c9\uade0 \uc2dc\uac04<\/td>24\uc2dc\uac04 \uc774\ub0b4, \uac00\ub2a5\ud558\uba74 12\uc2dc\uac04 \uc774\ub0b4<\/td><\/tr>
\uc7ac\uace0<\/td>\uc7ac\uace0 \uc5c6\uc74c, \ubc30\uc1a1 \ubb38\uc81c<\/td>\uac00\ub2a5\ud55c \ud55c \ub4dc\ubb3c\uac8c<\/td><\/tr>
\uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ubd88\ub9cc\uc871<\/td>\uad6c\ub9e4\uc790-\ud310\ub9e4\uc790 \uba54\uc77c\ubc15\uc2a4\uc5d0\uc11c\uc758 \ub2f5\ubcc0\uc73c\ub85c \uc778\ud55c \uace0\uac1d\uc758 \ubd80\uc815\uc801\uc778 \ud3c9\uac00<\/td>\uac00\ub2a5\ud55c \ud55c \ub0ae\uac8c<\/td><\/tr>
\ud658\ubd88 \ube44\uc728<\/td>\uc9c0\ub09c 30\uc77c \ub3d9\uc548\uc758 \ud658\ubd88 \ube44\uc728\uc744 \ucd1d \uc8fc\ubb38 \uc218\ub85c \ub098\ub208 \ube44\uc728<\/td>\uac00\ub2a5\ud55c \ud55c \ub0ae\uac8c<\/td><\/tr><\/tbody><\/table><\/figure>

\uc544\ub9c8\uc874\uc744 \uc704\ud55c \uae30\ud0c0 \uad00\ub828 KPI<\/h3>

\uc804\ubb38 \uc0c1\uc778\ub4e4\uc740 \ub2e8\uc21c\ud788 \uc544\ub9c8\uc874\uc5d0 \uc81c\ud488\uc744 \ub098\uc5f4\ud558\uace0 \uc8fc\uc694 KPI \uc9c0\ud45c\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uba70 \ud558\ub8e8\ub97c \ub9c8\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uac83\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ud504\ub77c\uc774\ube57 \ub808\uc774\ube14 \ud310\ub9e4\uc790\ub294 \uad11\uace0 \ubb38\uc81c\ub3c4 \ucc98\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc544\ub9c8\uc874 \ub9c8\ucf00\ud305 KPI\uc5d0 \uad00\ud574\uc11c\ub294 \uae30\uc874 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \uac83\uacfc \ub3d9\uc77c\ud55c \uc131\uacfc \uc9c0\ud45c\uac00 \ubb3c\ub958 \uac70\ub300 \uae30\uc5c5\uc5d0\ub3c4 \uc801\uc6a9\ub429\ub2c8\ub2e4.<\/p>

\ub530\ub77c\uc11c \ub3d9\ub4f1\ud558\uac8c \uc911\uc694\ud55c \uc544\ub9c8\uc874 KPI<\/a>\ub294 ACoS\ub85c, “\uad11\uace0 \ud310\ub9e4 \ube44\uc6a9”<\/a>\uc758 \uc57d\uc790\uc785\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc758 \ube44\uc6a9\uc744 \uc774 \uad11\uace0\ub85c \uc0dd\uc131\ub41c \ud310\ub9e4\uc640 \uad00\ub828\uc2dc\ud0b5\ub2c8\ub2e4: ACoS = \uad11\uace0 \ube44\uc6a9\/\ud310\ub9e4.<\/p>

50,000\uc720\ub85c\uc758 \ub9e4\ucd9c\uacfc 3,000\uc720\ub85c\uc758 \uad11\uace0 \uc9c0\ucd9c\ub85c \uc778\ud574 ACoS\ub294 6%\uac00 \ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ucd5c\ub300 ACoS\ub294 \uc81c\ud488\ub9c8\ub2e4 \ub2e4\ub985\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \uc18c\ub9e4\uc5c5\uccb4\uac00 \ubc1c\uc0dd\uc2dc\ud0a8 \ubaa8\ub4e0 \ucd94\uac00 \ube44\uc6a9\uc740 \ud310\ub9e4 \uac00\uaca9\uc5d0\uc11c \ucc28\uac10\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc18c\ub9e4\uc5c5\uccb4\uac00 \ucee4\ud53c \uba38\uc2e0\uc758 \ud310\ub9e4 \uac00\uaca9\uc5d0\uc11c 15%\uc758 \uc774\uc775\uc744 \uc5bb\ub294 \uacbd\uc6b0 ACoS\ub294 15%\ub97c \ucd08\uacfc\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uc190\uc2e4\uc774 \ubc1c\uc0dd\ud558\ub294 \uc0ac\uc5c5\uc774 \ub429\ub2c8\ub2e4.<\/p>

\uadf8\ub7ec\ub098 ACoS\uac00 \uc544\ub9c8\uc874 KPI\ub85c\uc11c \uc5bc\ub9c8\ub098 \ub192\uac70\ub098 \ub0ae\uc740\uc9c0\ub294 PPC \ucea0\ud398\uc778\uc758 \ubaa9\ud45c<\/a>, \ub9c8\uc9c4, \uc81c\ud488 \ub77c\uc778 \ub0b4\uc758 \uacbd\uc7c1 \uc555\ub825\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ub2e4\ub978 \uc694\uc778\uc5d0 \uc758\ud574 \uac1c\ubcc4\uc801\uc73c\ub85c \uacb0\uc815\ub429\ub2c8\ub2e4. \uad6c\uae00 \uad11\uace0\uc640 \ub2ec\ub9ac \uc544\ub9c8\uc874 \uad11\uace0\ub294 \uc81c\ud488\uc774 \ud310\ub9e4\ub420 \ub54c\ub9cc \uc9c0\uae09\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc720\uae30\uc801 \uac00\uc2dc\uc131\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>

\uc774\ub7ec\ud55c \ubcf4\ub2e4 \uc804\uccb4\uc801\uc778 \ud6a8\uacfc\ub85c \uc778\ud574 \ub9ce\uc740 \ud310\ub9e4\uc790\ub4e4\uc774 \uc544\ub9c8\uc874 KPI\ub85c\uc11c \uc8fc\ubb38\ub2f9 \ube44\uc6a9(CPO)\uacfc \uac19\uc740 \ub2e4\ub978 \uc544\ub9c8\uc874 KPI<\/a>\uc5d0 \uc9d1\uc911\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c \ud2b9\uc815 \uae30\uac04\uc758 \uad11\uace0 \uc9c0\ucd9c\uc740 \ub3d9\uc77c\ud55c \uae30\uac04\uc5d0 \ub2ec\uc131\ub41c \ucd1d \ud310\ub9e4\uc561\uc73c\ub85c \ub098\ub204\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\ub294 \uc544\ub9c8\uc874 \uad11\uace0\uc758 \ub354 \ub113\uc740 \uc601\ud5a5 \ubc18\uacbd\uc744 \uace0\ub824\ud569\ub2c8\ub2e4.<\/p>

\uc544\ub9c8\uc874 \uad11\uace0 KPI<\/h3>

\uc544\ub9c8\uc874 \ud310\ub9e4\uc790\uc758 \uc131\uacfc \uc9c0\ud45c\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud560 \ub54c \uad11\uace0 KPI\ub97c \uc5b8\uae09\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub294 \uc544\ub9c8\uc874 \uad11\uace0 KPI\uac00 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \uc9c4\ud589 \uc911\uc778 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\uc131\uacfc \uc218\uc775\uc131\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub294 \ucc28\ub840\ub85c \ub370\uc774\ud130 \uae30\ubc18\uc758 \uacb0\uc815\uc744 \ud1b5\ud574 \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud558\uace0 ROI\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<\/p>

\uac00\uc7a5 \uc911\uc694\ud55c \uc544\ub9c8\uc874 \uad11\uace0 KPI\uc5d0 \uc9d1\uc911\ud558\uae30 \uc704\ud574 \ub2e4\uc74c \ub2e4\uc12f \uac00\uc9c0\ub97c \uace0\ub824\ud558\uc2ed\uc2dc\uc624:<\/p>

1. \uad11\uace0 \ud310\ub9e4 \ube44\uc6a9 (ACoS)<\/h4>

\uc911\uc694\ud55c \uc774\uc720: ACoS\ub294 \uad11\uace0 \uc9c0\ucd9c\uc774 \ud310\ub9e4\ub97c \uc0dd\uc131\ud558\ub294 \ud6a8\uc728\uc131\uc744 \uc9c1\uc811 \uce21\uc815\ud569\ub2c8\ub2e4. \uc774\ub294 \uc218\uc775\uc131\uc758 \uc8fc\uc694 \uc9c0\ud45c\ub85c, \uad11\uace0\uac00 \uc0dd\uc131\ud558\ub294 \ud310\ub9e4\uc5d0 \ube44\ud574 \ub108\ubb34 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud558\uace0 \uc788\ub294\uc9c0 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>

2. \uad11\uace0 \uc9c0\ucd9c \ub300\ube44 \uc218\uc775 (ROAS)<\/h4>

\uc911\uc694\ud55c \uc774\uc720: ROAS\ub294 \uc9c0\ucd9c\ud55c \ub2ec\ub7ec\ub2f9 \uc0dd\uc131\ub41c \uc218\uc775\uc744 \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368 ACoS\ub97c \ubcf4\uc644\ud569\ub2c8\ub2e4. \uc774\ub294 \ucea0\ud398\uc778\uc758 \uc804\ubc18\uc801\uc778 \uc218\uc775\uc131\uc744 \uba85\ud655\ud558\uac8c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub354 \ub192\uc740 ROAS\ub294 \ub354 \ud6a8\uc728\uc801\uc778 \uad11\uace0 \uc9c0\ucd9c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>

3. \ud074\ub9ad\ub960 (CTR)<\/h4>

\uc911\uc694\ud55c \uc774\uc720: CTR\uc740 \uad11\uace0\uac00 \ubaa9\ud45c \uccad\uc911\uacfc \uc5bc\ub9c8\ub098 \uc798 \uacf5\uac10\ud558\ub294\uc9c0\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ub354 \ub192\uc740 CTR\uc740 \uad11\uace0\uac00 \uc0ac\ub78c\ub4e4\uc744 \ud074\ub9ad\ud558\ub3c4\ub85d \uc720\ub3c4\ud560 \ub9cc\ud07c \ub9e4\ub825\uc801\uc784\uc744 \uc758\ubbf8\ud558\uba70, \uc774\ub294 \uc81c\ud488 \ubaa9\ub85d\uc73c\ub85c \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>

4. \uc804\ud658\uc728 (CVR)<\/h4>

\uc911\uc694\ud55c \uc774\uc720: CVR\uc740 \uad11\uace0\uc640 \uc81c\ud488 \ubaa9\ub85d\uc774 \ud074\ub9ad\uc744 \ud310\ub9e4\ub85c \uc804\ud658\ud558\ub294 \ub370 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc778\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub294 \ub79c\ub529 \ud398\uc774\uc9c0\uc640 \uc81c\ud488 \uc81c\uacf5\uc758 \ud488\uc9c8\uc744 \ub098\ud0c0\ub0b4\ub294 \uc8fc\uc694 \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>

5. \uadc0\uc18d \ud310\ub9e4<\/h4>

\uc911\uc694\ud55c \uc774\uc720: \uc774 \uc9c0\ud45c\ub294 \uad11\uace0\uc758 \uc9c1\uc811\uc801\uc778 \ud310\ub9e4 \uc601\ud5a5\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \uc0dd\uc131\ub41c \uc218\uc775\uc744 \uc774\ud574\ud558\uace0 \uc804\ubc18\uc801\uc778 \ud6a8\uacfc\ub97c \ud3c9\uac00\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>

\uc774 KPI\ub294 \uc544\ub9c8\uc874 \uad11\uace0 \ucea0\ud398\uc778\uc758 \uc131\uacf5\uc744 \ucd94\uc801\ud558\uace0 \uc218\uc775\uc131, \uad00\ub828\uc131 \ubc0f \ud310\ub9e4 \uc601\ud5a5\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\t\t

\n\n\t\t
\n\t
\n\t\t
\n\t\t\t\uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \ubc1c\uacac\ud558\uc138\uc694\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t\uc774\uc775\uc744 \ub0b4\uace0 \uacc4\uc2e0\uac00\uc694? SELLERLOGIC Business Analytics\ub85c \uc544\ub9c8\uc874\uc5d0\uc11c \uc218\uc775\uc131\uc744 \uc720\uc9c0\ud558\uc138\uc694. \uc9c0\uae08 14\uc77c \ub3d9\uc548 \ud14c\uc2a4\ud2b8\ud574 \ubcf4\uc138\uc694.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

\uacb0\ub860: \ubaa8\ub2c8\ud130\ub9c1\ud558\uc9c0 \uc54a\uc73c\uba74 \uc190\uc2e4\uc785\ub2c8\ub2e4!<\/h2>

\uc544\ub9c8\uc874\uc5d0\uc11c \ud310\ub9e4\ud558\uace0 \uc788\uc9c0\ub9cc \uc544\ub9c8\uc874 KPI\ub97c \uc815\uae30\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\uae4c? \uc774\ub7ec\ud55c \ubc29\uc2dd\uc73c\ub85c \uc6b4\uc601\uc744 \uacc4\uc18d\ud560 \uc218\ub294 \uc788\uc9c0\ub9cc \ubc14\ub78c\uc9c1\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uc2dc\uc2a4\ud15c\uc758 \ub2e8\uc810\uc774 \uc5b4\ub514\uc5d0 \uc788\ub294\uc9c0 \uc774\ud574\ud558\uc9c0 \ubabb\ud558\uba74 \ube44\uc988\ub2c8\uc2a4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc21c\uc704 \ud558\ub77d, Buy Box \uc190\uc2e4 \ub610\ub294 \uacc4\uc815 \uc815\uc9c0\uc640 \uac19\uc740 \uacb0\uacfc\ub97c \ucd08\ub798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>

\uadf8\ub798\uc11c \uc544\ub9c8\uc874 \ud310\ub9e4\uc790\ub294 \ud56d\uc0c1 \uc911\uc694\ud55c KPI \uc9c0\ud45c\ub97c \uc8fc\uc2dc\ud558\uace0 \ubb38\uc81c \ubc1c\uc0dd \uc2dc \uc801\uc2dc\uc5d0 \ubc18\uc751\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uc544\ub9c8\uc874 \uc6b0\uc8fc \ub0b4\uc758 PPC \ucea0\ud398\uc778<\/a>\uc758 \uc131\uacfc\uc5d0\ub3c4 \uc801\uc6a9\ub418\uba70, \uc5ec\uae30\uc11c\ub294 \ud310\ub9e4\uc790 \uc131\uacfc\uc5d0 \ube44\ud574 \uc0ac\uc591\uc774 \uadf8\ub9ac \uad6c\uccb4\uc801\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c ACoS\uc640 CPO\ub97c \uc8fc\uc758 \uae4a\uac8c \uc0b4\ud3b4\uc57c \ucea0\ud398\uc778\uc774 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \uc788\ub294\uc9c0 \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>

\uc774\ubbf8\uc9c0 \ucd9c\ucc98: \u00a9 Microone \u2013 stock.adobe.com \/ \u00a9 ANDA EUATHAM\u2013 stock.adobe.com \/ \u00a9 ivector \u2013 stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

\uc544\ub9c8\uc874\uc758 \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c(\ub610\ub294 ‘KPI’)\ub294 \uc544\ub9c8\uc874 \ud310\ub9e4\uc790\ub4e4\uc5d0 \uc758\ud574 \uc885\uc885 \uac04\uacfc\ub429\ub2c8\ub2e4. \uc774\uc640 \uad00\ub828\ub41c \uc88b\uc740 \uc18c\uc2dd\uc740 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc81c\uacf5\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc774\ub7ec\ud55c \uc9c0\ud45c\ub294 \uc544\ub9c8\uc874\uc774 \uc131\uacf5\uc744 \uce21\uc815\ud558\ub294 \uae30\uc900\uc774\uae30 \ub54c\ubb38\uc5d0, \uc774\ub294 \uacb0\uad6d \uc5ec\ub7ec\ubd84\uc758 \ub354 \ub9ce\uc740 \ud310\ub9e4\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574: \ud310\ub9e4\uc790\ub85c\uc11c \uc544\ub9c8\uc874 KPI\ub97c \uac04\uacfc\ud558\uc9c0 \ub9c8\uc138\uc694. \uadf8\uac83\uc740 \uc804\uc790\uc0c1\uac70\ub798 \uac70\ub300 \uae30\uc5c5\uc774 \uc790\uc2e0\uc758 \uba54\ud2b8\ub9ad\uc744 \ud1b5\uc81c\ud558\uc9c0 \uc54a\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud310\ub9e4\uc790\uc5d0\uac8c \uc2e0\uc18d\ud558\uac8c \ud328\ub110\ud2f0\ub97c \ubd80\uacfc\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098<\/p>\n","protected":false},"author":6,"featured_media":13470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[2273],"tags":[],"class_list":["post-247226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amajon-eseo-panmaehagi"],"yoast_head":"\n\uc544\ub9c8\uc874\uc758 \uc131\uacfc \uc9c0\ud45c: \uac00\uc7a5 \uc911\uc694\ud55c \uc9c0\ud45c<\/title>\n<meta name=\"description\" content=\"\uc5ec\uae30 \uc544\ub9c8\uc874\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c KPI\ub97c \uc8fc\uc2dc\ud574\uc57c \ud558\ub294 \uc774\uc720\uac00 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