{"id":223848,"date":"2023-01-05T15:29:47","date_gmt":"2023-01-05T15:29:47","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kryzminio-produkto-perskaiciavimas-strategija-ne-tik-privatiems-zenklams-pardavejams\/"},"modified":"2023-01-05T15:29:47","modified_gmt":"2023-01-05T15:29:47","slug":"kryzminio-produkto-perskaiciavimas-strategija-ne-tik-privatiems-zenklams-pardavejams","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/kryzminio-produkto-perskaiciavimas-strategija-ne-tik-privatiems-zenklams-pardavejams\/","title":{"rendered":"Kry\u017eminio produkto perskai\u010diavimas \u2013 strategija (ne tik) privatiems \u017eenklams pardav\u0117jams"},"content":{"rendered":"

SELLERLOGIC visada stengiasi sukurti puikius produktus, kurie leist\u0173 Amazon pardav\u0117jams ir pardav\u0117joms geriau ir ekonomi\u0161kai tvariau parduoti. Nauj\u0173 k\u016brimas ir esam\u0173 produkt\u0173 tobulinimas yra \u0161i\u0173 pastang\u0173 pagrindin\u0117 dalis. Repricer pl\u0117tra per produkt\u0173 strategij\u0105 yra praturtinimas vis\u0173 r\u016b\u0161i\u0173 prekybininkams.<\/p>

Ypa\u010d, kai parduodami privati \u017eenkl\u0173 produktai \u2013 kurie paprastai si\u016blomi tik vieno pardav\u0117jo \u2013 Buy Box paprastai automati\u0161kai laikoma ir tod\u0117l d\u0117l jos nereikia kovoti. Ta\u010diau tai nerei\u0161kia, kad \u010dia n\u0117ra konkurencijos. Prie\u0161ingai, ji vyksta tik kitame lygyje \u2013 b\u016btent paie\u0161kos rezultat\u0173 puslapyje, o ne produkto detal\u0117s puslapyje.<\/p>

Konkurencija visose lygmenyse<\/h2>

\u0160tai praktikos pavyzdys: j\u016bs esate ypa\u010d ply\u0161imams atspari\u0173 sportini\u0173 kojini\u0173 gamintojas ir norite jas parduoti kaip privati \u017eenkl\u0173 produkt\u0105 Amazon. J\u016bs \u012fkeliat kojines \u012f Amazon ir dabar laukiate, kol jos i\u0161 j\u016bs\u0173 lentyn\u0173 pateks \u012f klient\u0173 pirkini\u0173 krep\u0161elius. J\u016bs esate \u012fsitikin\u0119, kad j\u016bs\u0173 naujas produktas pasieks didel\u012f matomum\u0105, nes galiausiai atitinkate visas svarbias s\u0105lygas: turite ger\u0105 produkt\u0105, auk\u0161tos kokyb\u0117s nuotraukas produkto detal\u0117s puslapyje, ger\u0105 Amazon SEO<\/a> ir \u2013 svarbiausia \u2013 jokios konkurencijos d\u0117l Buy Box, nes j\u016bs parduodate per privati \u017eenkl\u0105, o ne per prekybos prekes.<\/p>

Po keli\u0173 dien\u0173 j\u016bs per\u017ei\u016brite pardavim\u0173 skai\u010dius ir nusivyl\u0119 pastebite, kad rezultatas yra gana nuviliantis. Kod\u0117l? Trumpas \u017evilgsnis \u012f paie\u0161kos rezultatus atskleid\u017eia atsakym\u0105. \u012evedus \u201esportin\u0117s kojin\u0117s\u201c \u012f Amazon paie\u0161kos juost\u0105, j\u016bs\u0173 kojin\u0117s i\u0161 prad\u017ei\u0173 visai nepasirodo, ta\u010diau pasirodo konkurent\u0173 \u2013 kit\u0173 privati \u017eenkl\u0173 pardav\u0117j\u0173, si\u016blan\u010di\u0173 pana\u0161\u0173 produkt\u0105. Be to, \u0161ie pardav\u0117jai savo s\u0105ra\u0161\u0105 nustato 15 % pigesne kaina. B\u016btent tai \u0161iuo atveju yra lemiamas faktorius.<\/p>\n\t

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\n\t\tDabar patikrinkite Repricer veiksmingum\u0105!\t<\/p>\n\n

SELLERLOGIC Repricer<\/p><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t

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Ar norite i\u0161bandyti SELLERLOGIC Repricer?<\/strong><\/p>

\u012esitikinkite m\u016bs\u0173 \u012frankiu saugioje demonstracin\u0117je aplinkoje \u2013 be joki\u0173 \u012fsipareigojim\u0173 ir nemokamai. J\u016bs neturite ko prarasti! I\u0161bandykite SELLERLOGIC Repricer funkcijas ir galimybes testin\u0117je aplinkoje \u2013 be b\u016btinyb\u0117s prijungti savo Amazon paskyr\u0105.<\/p>

P.S.: 14 dien\u0173 bandomasis laikotarpis jums bus prieinamas po registracijos!<\/p>

Dabar prad\u0117kite demonstracij\u0105<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n

Produkto kainos svarba Buy Box kontekste<\/h2>

Amazon, kaip viena i\u0161 labiausiai klient\u0173 orientuot\u0173 \u012fmoni\u0173 pasaulyje, \u017einoma, stengiasi, kad produkt\u0173 kainos j\u0173 platformoje b\u016bt\u0173 kuo konkurencingesn\u0117s. Tai taip pat rei\u0161kia, kad pardav\u0117jai, kurie parduoda konkurencingomis kainomis ir kuri\u0173 kainodara yra lanksti, bus apdovanoti didesniu matomumu platformoje ir atitinkamai gaus auk\u0161tesn\u012f reiting\u0105.<\/p>

Paie\u0161kos rezultat\u0173 puslapyje kaina taip pat vaidina didel\u012f vaidmen\u012f, kaip ir produkto detal\u0117s puslapyje. Vien vizualiai kainos paie\u0161kos rezultatuose s\u0105moningai i\u0161ry\u0161kinamos ir patraukia klient\u0173 d\u0117mes\u012f dar prie\u0161 jiems perskai\u010dius s\u0105ra\u0161\u0105.<\/p>

\"Kry\u017eminio<\/figure>

Trumpai tariant: Amazon klient\u0173 pirkimo sprendimai labai priklauso nuo produkto kainos. \u017dinoma, bus vienas ar kitas pardav\u0117jas, kuris d\u0117l savo produkt\u0173 konkurencijos nebuvimo gali nustatyti kainas tik pagal pageidaujam\u0105 mar\u017e\u0105 ir paklaus\u0105. Ta\u010diau dauguma nustato savo kainas remdamiesi konkurencija. Taip u\u017etikrinama, kad produkto kaina i\u0161likt\u0173 patraukli, kas didina pardavim\u0173 skai\u010di\u0173 ir taip pat reiting\u0105 Amazon paie\u0161koje.<\/p>

Auk\u0161\u010diau pateiktame pavyzdyje viena i\u0161 keli\u0173 tiksling\u0173 strategij\u0173 b\u016bt\u0173 kainos pritaikymas prie jau \u012fsitvirtinusi\u0173 produkt\u0173, t. y. kainos suma\u017einimas 15 %. Ta\u010diau to dar nepakanka. Visi \u017einome, kad Amazon yra viena dinami\u0161kiausi\u0173 elektronin\u0117s prekybos platform\u0173 pasaulyje, ir tai taip pat atsispindi produkt\u0173 kainodaroje. Taigi, kas nori s\u0117kmingai parduoti, turi b\u016bti budrus. Tai taikoma tiek privatiems \u017eenkl\u0173 pardav\u0117jams, tiek prekybos preki\u0173 pardav\u0117jams.<\/p>

SELLERLOGIC sprendimas<\/h2>

SELLERLOGIC produkt\u0173 strategija leid\u017eia jums palyginti pasirinkt\u0105 produkt\u0105 su iki 20 pana\u0161i\u0173 konkurencini\u0173 produkt\u0173 ir atitinkamai pritaikyti kain\u0105. Tam jums tereikia atlikti \u0161iuos \u017eingsnius.<\/p>

  1. Eikite \u012f \u201eMano produktai\u201c Repricer<\/li>
  2. Pasirinkite produkt\u0105, kuriam bus taikoma produkt\u0173 strategija<\/li>
  3. Pagal ASIN nurodykite, kurie produktai turi b\u016bti lyginami.<\/li>
  4. \u012era\u0161ykite, kokius kain\u0173 atstumus tur\u0117t\u0173 tur\u0117ti nurodyti produktai lyginant su j\u016bs\u0173 produktais. Nepamir\u0161kite \u010dia \u012fd\u0117ti minus\u0105, jei norite parduoti pigiau (pvz., \u201e-0,5\u201c, jei norite parduoti 50 cent\u0173 pigiau nei konkurencija).<\/li><\/ol><\/div>
    \"Produkt\u0173<\/a>
    Pasirinkite produkt\u0105, kuriam bus taikoma produkt\u0173 strategija.<\/figcaption><\/figure>
    \"Produkt\u0173<\/a>
    Pagal ASIN nurodykite, kurie produktai turi b\u016bti lyginami.<\/figcaption><\/figure>
    \"Produkt\u0173<\/a>
    \u012era\u0161ykite kain\u0173 atstumus iki konkurencinio produkto. \u0160iuo atveju reikalaujate 50 cent\u0173 daugiau nei konkurencija.<\/figcaption><\/figure>

    Nustatymai gali b\u016bti dar labiau pritaikyti pagal j\u016bs\u0173 pageidavimus, pavyzd\u017eiui, galite \u012ftraukti kitus pardav\u0117jus \u012f juod\u0105j\u0105 arba balt\u0105j\u0105 s\u0105ra\u0161\u0105 arba pasirinkti, ar turi b\u016bti \u012ftraukti tik FBA, ar FBM pardav\u0117jai. Daugiau apie \u0161ias parinktis su\u017einosite \u017eemiau pateiktame vaizdo \u012fra\u0161e.<\/p>

    Automatizuota kain\u0173 optimizacija suteikia jums dar daugiau privalum\u0173: produkt\u0173 strategijos taikymas u\u017etikrina, kad j\u016bs\u0173 kainodara i\u0161likt\u0173 kuo patrauklesn\u0117, ta\u010diau tuo pa\u010diu u\u017ekerta keli\u0105 per ma\u017eai kainodarai ir su ja susijusiems mar\u017e\u0173 nuostoliams. Nes Repricer i\u0161 SELLERLOGIC visada juda pagal j\u016bs\u0173 nustatytas minimalias ir maksimalias kainas. Taip pat galima automati\u0161kai apskai\u010diuoti kainas pagal j\u016bs\u0173 ka\u0161tus. Taip i\u0161laikysite savo pelningum\u0105 papras\u010diausiu b\u016bdu!<\/p>

    \u0160iame straipsnyje d\u0117mesys skiriamas produkt\u0173 strategijos taikymui privatiems \u017eenkl\u0173 pardav\u0117jams, nors ji taip pat gali b\u016bti naudojama prekybos preki\u0173 pardav\u0117jams.<\/p>

    Praktikos pavyzdys: j\u016bs parduodate Adidas sportines kojines per prekybos prekes ir atkreipiate d\u0117mes\u012f \u012f kit\u0105 pardav\u0117j\u0105, kuris per Amazon parduoda pana\u0161ias Snocks kojines ir tai daro labai s\u0117kmingai d\u0117l savo dinami\u0161kos ir konkurencingos kainos. Naudodamiesi SELLERLOGIC produkt\u0173 strategija, galite prisitaikyti prie konkurento kainodaros strategijos ir taip taip pat pasiekti daugiau pardavim\u0173.<\/p>

    I\u0161samesn\u012f supratim\u0105 apie produkt\u0173 strategijos veikim\u0105 ir privalumus galite gauti \u010dia:<\/p>

    \n

    You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

    Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

    Vaizdo \u0161altinis: \u00a9 Renars2014 \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

    SELLERLOGIC visada stengiasi sukurti puikius produktus, kurie leist\u0173 Amazon pardav\u0117jams ir pardav\u0117joms geriau ir ekonomi\u0161kai tvariau parduoti. Nauj\u0173 k\u016brimas ir esam\u0173 produkt\u0173 tobulinimas yra \u0161i\u0173 pastang\u0173 pagrindin\u0117 dalis. Repricer pl\u0117tra per produkt\u0173 strategij\u0105 yra praturtinimas vis\u0173 r\u016b\u0161i\u0173 prekybininkams. Ypa\u010d, kai parduodami privati \u017eenkl\u0173 produktai \u2013 kurie paprastai si\u016blomi tik vieno pardav\u0117jo \u2013 Buy Box paprastai<\/p>\n","protected":false},"author":6,"featured_media":24163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1170,1683],"tags":[],"class_list":["post-223848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-irankiai-amazon-pardavejams","category-savo-vardu"],"yoast_head":"\nPelningai naudokite kry\u017eminio produkto strategij\u0105<\/title>\n<meta name=\"description\" content=\"Tie, kurie nori pranokti konkurencij\u0105 pagal ASIN, reikia SELLERLOGIC kry\u017eminio produkto strategijos. 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