{"id":223857,"date":"2025-01-13T09:38:44","date_gmt":"2025-01-13T09:38:44","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-transparency-program-2025-kaip-amazon-sprendzia-produktu-piratavima\/"},"modified":"2025-01-13T09:38:44","modified_gmt":"2025-01-13T09:38:44","slug":"amazon-transparency-program-2025-kaip-amazon-sprendzia-produktu-piratavima","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-transparency-program-2025-kaip-amazon-sprendzia-produktu-piratavima\/","title":{"rendered":"\u201eAmazon Transparency Program 2025 &#8211; Kaip Amazon sprend\u017eia produkt\u0173 piratavim\u0105\u201c"},"content":{"rendered":"<h2 class=\"theme-wp-block wp-block-heading gb-responsive-330031-identifier\">\u201eAi\u0161ki vizija \u2013 Kod\u0117l egzistuoja Amazon Transparency Program\u201c<\/h2><p class=\"theme-wp-block gb-responsive-724664-identifier\">Prie\u0161 kelet\u0105 met\u0173 <a href=\"https:\/\/www.oecd.org\/en\/publications\/trends-in-trade-in-counterfeit-and-pirated-goods_g2g9f533-en.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OECD ataskaita<\/a> analizuoja suklastot\u0173 ir piratini\u0173 produkt\u0173 kiek\u012f pasaulin\u0117je prekyboje, vertindama 2016 met\u0173 apimt\u012f 509 milijard\u0173 JAV doleri\u0173 (3,3% pasaulin\u0117s prekybos), palyginti su 2,5% 2013 metais. Ji pabr\u0117\u017eia reik\u0161mingus rizikos veiksnius intelektinei nuosavybei, o Kinija ir Honkongas yra pagrindiniai kilm\u0117s ta\u0161kai, ir akcentuoja koordinuotos politikos ir vykdymo poreik\u012f. Amazon Transparency Program yra \u0161io tipo vykdymo pavyzdys.<\/p><p class=\"theme-wp-block gb-responsive-625344-identifier\">2020 metais Amazon i\u0161siai\u0161kino ir sunaikino 2 milijonus suklastot\u0173 produkt\u0173 i\u0161 savo sand\u0117lio. Dar 10 milijard\u0173 produkt\u0173 buvo blokuota arba visai ne\u012ftraukta \u012f produkt\u0173 asortiment\u0105. Pasak Amazon, apie 700 milijon\u0173 JAV doleri\u0173 ir 10 000 darbuotoj\u0173 yra skiriama suk\u010diavimo prevencijai. Pirmiausia, Amazon remiasi dirbtiniu intelektu ir kitomis technin\u0117mis priemon\u0117mis. Tai tur\u0117t\u0173 pad\u0117ti nustatyti suklastotus pavadinimus ir pa\u0161alinti juos i\u0161 prekybos. 2021 metais programoje dalyvavo ma\u017edaug 15 000 prek\u0117s \u017eenkl\u0173 gamintoj\u0173 ir pasinaudojo jos teikiamais privalumais. (<a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/e-commerce-das-milliarden-problem-wie-amazons-fahnder-gegen-produktfaelscher-kaempfen\/27709836.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u0160altinis<\/a>)<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-535119-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140312\/Christoph-Nolte-Logo.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">Tai yra sve\u010di\u0173 \u012fra\u0161as nuo<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Nolte Digital<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Kartu mes rasime j\u016bs\u0173 optimalius internetinio marketingo strategijas. Darydami tai, mes atsi\u017evelgiame \u012f pa\u010dius svarbiausius kanalus i\u0161 internetinio marketingo konsultacijos ir e. prekybos konsultacijos perspektyvos. \u012egyvendinim\u0105 vykdome mes arba viena i\u0161 m\u016bs\u0173 pasirinkim\u0173 partneri\u0173 agent\u016br\u0173 i\u0161 \u012fvairi\u0173 sri\u010di\u0173. J\u016bs\u0173 s\u0117kmei dirbame kartu su patyrusiais profesionalais i\u0161 e. prekybos, marketingo, finans\u0173 ir technologij\u0173. Nuo startuoli\u0173 iki ma\u017e\u0173 ar vidutini\u0173 \u012fmoni\u0173 (MV\u012e) ir dideli\u0173 korporacij\u0173, mes ir m\u016bs\u0173 partneriai lyd\u0117sime jus j\u016bs\u0173 pl\u0117tros ir optimizavimo procese. Susisiekite adresu <a href=\"https:\/\/nolte-digital.de\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">https:\/\/nolte-digital.de\/<\/a>.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-933522-identifier\">Klausimas yra, ar suklastojimas yra didel\u0117 problema. Pa\u017evelkime \u012f Vokietij\u0105, pavyzd\u017eiui. Atsakym\u0105 pateikia Vokietijos muitin\u0117s ataskaita u\u017e 2021 metus. 2021 metais Vokietijos muitin\u0117 konfiskavo 18 milijon\u0173 preki\u0173. Tai atitinka 315 milijon\u0173 eur\u0173 vert\u0119. 2021 metais konfiskuota tris kartus daugiau preki\u0173 nei 2019 metais, o konfiskuot\u0173 preki\u0173 vert\u0117 padid\u0117jo 40 % nuo 2019 iki 2021 met\u0173. Muitin\u0117s ataskaitoje teigiama, kad daugiau nei pus\u0117 suklastot\u0173 preki\u0173 kil\u0119 i\u0161 Kinijos Liaudies Respublikos.<\/p><p class=\"theme-wp-block gb-responsive-693900-identifier\">Ankstesn\u0117je dalyje buvo parodyta, kad produkt\u0173 piratavimas ir suklastoti gaminiai yra ka\u0161t\u0173 veiksnys, kurio nereik\u0117t\u0173 nuvertinti. Sekanti dalis apra\u0161o, kaip Amazon sprendimas bando \u012fveikti \u0161i\u0105 problem\u0105. Kas yra Transparency Program ir kaip ji naudojama, bus paai\u0161kinta i\u0161samiau \u017eemiau.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-610554-identifier\"><strong>Amazon atsakymas \u012f produkt\u0173 piratavim\u0105 ir suklastotus gaminius<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-369102-identifier\">Kam skirta Amazon Transparency Program? Kadangi programa skirta preki\u0173 \u017eenkl\u0173 apsaugai, ji daugiausia skirta remti \u012fmones, turin\u010dias registruotus preki\u0173 \u017eenklus su Amazon (Amazon Brand Registry). Bet kuris gamintojas ar prek\u0117s \u017eenklo savininkas gali b\u016bti paveiktas produkt\u0173 piratavimo. Kiek \u012fmon\u0117 yra paveikta suklastot\u0173 produkt\u0173, sunku \u012fvertinti. Ir dar labiau, dauguma \u012fmoni\u0173 n\u0117ra informuotos apie tai, kiek produkt\u0173 piratavimas egzistuoja. Didel\u0117s \u012fmon\u0117s turi savo skyrius, kurie u\u017esiima tik produkt\u0173 piratavimu. Ta\u010diau ma\u017eesn\u0117ms \u012fmon\u0117ms toks didelis pastang\u0173 kiekis yra neekonomi\u0161kas ir tod\u0117l ne\u012fmanomas. \u012emon\u0117ms, kurios neturi savo teisinio skyriaus, bet yra registravusios savo preki\u0173 \u017eenklus su Amazon, Transparency Program yra didel\u0117 pagalba imantis veiksm\u0173 prie\u0161 suklastotus gaminius.<\/p><p class=\"theme-wp-block gb-responsive-753878-identifier\">Be finansin\u0117s \u017ealos, neteisingi \u012fvertinimai ir atsiliepimai yra pateikiami nagrin\u0117jamam produktui. D\u0117l to produktai gauna neigiam\u0105 \u012fvertinim\u0105, nors buvo \u012fvertinti suklastoti produktai. Ta\u010diau tai n\u0117ra akivaizdu klientui.<\/p><p class=\"theme-wp-block gb-responsive-767170-identifier\">Amazon Transparency Program \u0161iuo metu (2025) yra prieinama \u0161iose \u0161alyse:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-947595-identifier\"><li class=\"theme-wp-block gb-responsive-416214-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Jungtin\u0117s Amerikos Valstijos<\/li><li class=\"theme-wp-block gb-responsive-756454-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kanada<\/li><li class=\"theme-wp-block gb-responsive-950062-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vokietija<\/li><li class=\"theme-wp-block gb-responsive-817452-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pranc\u016bzija<\/li><li class=\"theme-wp-block gb-responsive-691576-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Italija<\/li><li class=\"theme-wp-block gb-responsive-121395-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ispanija<\/li><li class=\"theme-wp-block gb-responsive-944772-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Australija<\/li><li class=\"theme-wp-block gb-responsive-986915-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Japonija<\/li><li class=\"theme-wp-block gb-responsive-916349-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Indija<\/li><li class=\"theme-wp-block gb-responsive-834568-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Jungtin\u0117 Karalyst\u0117<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-193174-identifier\">Tik klientai i\u0161 \u0161ali\u0173, kuriose programa yra prieinama, gali ja naudotis.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-110113-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-hijacking\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140438\/a-hijacking-amazon-prime-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"a hijacking amazon prime\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-hijacking\/\">Amazon Hijacking: How to Protect Your Business<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Nereikia n\u0117 sakyti, kad Amazon yra did\u017eiul\u0117 ir nuolat besikei\u010dianti prekyviet\u0117, leid\u017eianti pardav\u0117jams pasinaudoti daugeliu galimybi\u0173 e. prekybos srityje. Ta\u010diau ne visi laikosi taisykli\u0173. Su\u017einokite \u010dia, kas yra s\u0105ra\u0161o u\u017egrobimas ir kaip galite apsiginti nuo jo. \u012eskaitant m\u016bs\u0173 seminar\u0105 su advokatu Davidu Milleriu!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-361471-identifier\"><strong>Amazon Transparency QR kodas &#8211; kaip atrodo patvirtinimo antspaudas?<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-870606-identifier\">Sprendimas, kur\u012f Amazon si\u016blo savo FBA pardav\u0117jams, yra antspaudas. \u0160is antspaudas suteikiamas gamintojui arba prek\u0117s \u017eenklo savininkui. Antspaudas priskiriamas ASIN. \u0160io antspaudo ypatyb\u0117 yra ta, kad kiekvienas turi savo individual\u0173 QR kod\u0105. T. y. kiekvienas produktas turi savo ID. Antspaudo kopijavimas tod\u0117l n\u0117ra \u012fmanomas, nes sistema atpa\u017eint\u0173, kad jis yra dubliuotas.<\/p><p class=\"theme-wp-block gb-responsive-914394-identifier\">Kiekvienas produktas, patvirtintas Transparency, turi tur\u0117ti savo lipduk\u0105 su QR kodu. QR kodas turi b\u016bti ai\u0161kiai matomas ant kiekvieno produkto vieneto i\u0161orin\u0117s pakuot\u0117s. QR kodas taip pat vadinamas Transparency 2D br\u016bk\u0161niniu kodu. QR kodo etiket\u0119 galima atpa\u017einti pagal special\u0173 Transparency (T simbol\u012f), o pardav\u0117jas gali pasirinkti i\u0161 trij\u0173 etike\u010di\u0173 dizain\u0173. Etiket\u0117s \u0161iek tiek skiriasi. Ta\u010diau visose etiket\u0117se yra pasikartojantis ra\u0161tas. QR kodas yra rodomas u\u017e T simbolio. Transparency simbolis paprastai yra m\u0117lynos spalvos atspalvyje. Pagal numatytuosius nustatymus kvadratinis QR kodas spausdinamas juodai baltai. QR kodo lipdukai toliau bus vadinami etiket\u0117mis. Tai taip pat yra dabartinis Amazon pavadinimas lipdukams.<\/p><p class=\"theme-wp-block gb-responsive-771286-identifier\">QR kodai (etiket\u0117s) yra prieinami skirting\u0173 dyd\u017ei\u0173:<\/p><p class=\"theme-wp-block gb-responsive-696832-identifier\">&#8211; Etiket\u0117 1 &#8211; dydis: 2,8 x 2,8 cm<\/p><p class=\"theme-wp-block gb-responsive-199363-identifier\">&#8211; Etiket\u0117 2 &#8211; dydis: 4,5 x 2 cm<\/p><p class=\"theme-wp-block gb-responsive-653216-identifier\">&#8211; Etiket\u0117 3 &#8211; dydis: 3,5 x 3,5 cm<\/p><p class=\"theme-wp-block gb-responsive-345638-identifier\">Transparency kodas yra alfanumerin\u0117 reik\u0161m\u0117, kuri yra arba 26 skaitmen\u0173, pradedanti nuo AZ arba ZA (tai sudaro i\u0161 viso 29 skaitmenis, kadangi AZ\/ZA prefiksas atskirtas nuo garbingojo \u017eenklo dvita\u0161kiu), arba 38 skaitmen\u0173 SGTIN. (<a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G202008510?language=de_DE&amp;ref=efph_G202008510_cont_G201100910\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u0160altinis<\/a>)<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-412867-identifier\"><strong>Transparency etiket\u0117s &#8211; Kaip veikia Amazon preki\u0173 \u017eenkl\u0173 apsauga?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-791649-identifier\">Etiket\u0117s gali b\u016bti u\u017esakomos i\u0161 <a href=\"https:\/\/www.finelinetech.com\/transparency-by-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fineline Tech<\/a>. Ateityje Transparency simbolis taip pat bus rodomas Amazon internetin\u0117je parduotuv\u0117je, jei tai yra Transparency produktas. Tuomet bus galima tiesiogiai Amazon platformoje pamatyti, ar produktas yra originalus. T simbolis su tekstu \u201ePatvirtinta Transparency\u201c bus rodomas. Daugiau informacijos apie produkt\u0105 bus si\u016bloma per \u201eSu\u017einokite daugiau\u201c.<\/p><p class=\"theme-wp-block gb-responsive-224445-identifier\">Etiket\u0117s gali b\u016bti \u012fsigyjamos \u012fvairiais b\u016bdais. Viena vertus, atitinkamas etike\u010di\u0173 skai\u010dius gali b\u016bti u\u017esakomas i\u0161 paslaug\u0173 teik\u0117jo, kuris v\u0117liau siun\u010dia jas kaip lipdukus. Kita galimyb\u0117 yra patiems atspausdinti etiket\u0117s. \u0160iuo tikslu savisaugos lipduk\u0173 lapai gali b\u016bti u\u017esakomi i\u0161 Amazon arba paslaug\u0173 teik\u0117jo, kurie turi atitinkam\u0105 T simbol\u012f ant lipduko. QR kodas tada spausdinamas ant lap\u0173 pagal poreik\u012f. Kadangi kiekvienas QR kodas yra individualus, saugumas \u010dia taip pat yra papildomai u\u017etikrinamas.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-541810-identifier\"><strong>Amazon FBA siuntimas &#8211; Kaip kiekvienas daiktas tikrinamas autenti\u0161kumui<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-618175-identifier\">Kiekvienam daiktui, nesvarbu, ar jis parduodamas Amazon, ar savo internetin\u0117je parduotuv\u0117je, reikia \u0161io lipduko. Tokiu b\u016bdu galima u\u017etikrinti viso pardavimo proceso metu, kad tai yra originalus produktas. Pristatym\u0173 metu Amazon nuskenuoja daikt\u0105 ir patikrina, ar tai yra Transparency daiktas. V\u0117liausiai, kai Amazon i\u0161siun\u010dia daikt\u0105, kiekvienas Transparency kodas yra nuskenuojamas ir tikrinamas autenti\u0161kumui. Tiek Amazon straipsniai, tiek straipsniai i\u0161 pardavimo partneri\u0173 yra skenuojami ir tikrinami. Kadangi Amazon automati\u0161kai tikrina visus daiktus savo siuntimo procese, u\u017etikrinamas auk\u0161tas saugumo lygis. Be Amazon, taip pat yra tikrinimas pardav\u0117jams, kurie patys vykdo siuntim\u0105. Tokiu atveju Amazon numato atsitiktin\u012f patikrinim\u0105. Tokiu b\u016bdu papildomi daiktai gali b\u016bti tikrinami Amazon, ir tai gali b\u016bti daroma visiems pardav\u0117jams. Ta\u010diau visi\u0161kas patikrinimas visiems prekybininkams n\u0117ra \u012fmanomas, nes yra per daug produkt\u0173 ir pardav\u0117j\u0173.<\/p><p class=\"theme-wp-block gb-responsive-15619-identifier\">Jei Amazon randami neautenti\u0161ki produktai, jie yra atskirti ir apdorojami atskirai. Randamas daiktas v\u0117l yra tikrinamas. Jei daiktas yra suklastotas, jis bus konfiskuotas Amazon ir v\u0117liau sunaikintas. Po to, kai buvo rastas suklastotas daiktas, produkto s\u0105ra\u0161as Amazon pardav\u0117jui bus u\u017eblokuotas, kad b\u016bt\u0173 u\u017ekirstas kelias tolesniam suklastot\u0173 produkt\u0173 platinimui. Jei tai \u012fvyksta daugiau nei kart\u0105, Amazon pardav\u0117jas bus \u012fsp\u0117tas ir nubaustas Amazon. Tai gali lemti viso Amazon pardav\u0117jo paskyros blokavim\u0105.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-279686-identifier layout-ba\">\n\n\t\t<div class=\"text-banner-cta text-banner-ba-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tAtraskite savo augimo potencial\u0105\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tParduodate pelningai? I\u0161laikykite savo pelningum\u0105 su SELLERLOGIC verslo analitika Amazon. Dabar i\u0161bandykite 14 dien\u0173.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/lt\/business-analytics-tool-amazon\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\tSu\u017einokite daugiau\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-363652-identifier\"><strong>Prek\u0117s \u017eenklo marketingas &#8211; Amazon klientai gali patys patikrinti j\u016bs\u0173 daiktus ir gauti informacij\u0105<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-749969-identifier\">Be Amazon ir pardav\u0117j\u0173, kurie patys vykdo siuntim\u0105, klientai taip pat gali su\u017einoti, ar tai yra originalus produktas. Tai suteikia pirk\u0117jams galimyb\u0119 patiems patikrinti patvirtinimo antspaud\u0105 ir u\u017etikrinti, kad tai yra tikras produktas. Klientams b\u016btina atsisi\u0173sti Transparency program\u0117l\u0119 Apple iOS i\u0161 App Store arba Android i\u0161 Google Playstore. Naudodamiesi program\u0117le, QR kodas gali b\u016bti nuskenuojamas, o nuskenuotos etiket\u0117s tikrinimas vyksta. Po patikrinimo klientas gauna \u017eali\u0105 varnel\u0119 u\u017e original\u0173 produkt\u0105. Tai leid\u017eia klientui \u017einoti, kad tai n\u0117ra suklastotas daiktas. Jei tai yra suklastotas daiktas, rodomas raudonas kry\u017eius. Tada klientas gali manyti, kad tai n\u0117ra originalus daiktas. Jis tada turi galimyb\u0119 informuoti Amazon ir gr\u0105\u017einti daikt\u0105.<\/p><p class=\"theme-wp-block gb-responsive-581751-identifier\">Be suklastot\u0173 daikt\u0173 vengimo aspekto, taip pat yra galimyb\u0117 perduoti informacij\u0105 apie savo prek\u0117s \u017eenkl\u0105 klientams. \u0160is vadinamas \u201eprek\u0117s \u017eenklo marketingas\u201c padeda prek\u0117s \u017eenklui tapti geriau \u017einomam. Nuskenavus QR kod\u0105, gali b\u016bti rodomi papildomi duomenys apie produkt\u0105 ar prek\u0117s \u017eenkl\u0105. \u010cia galima pateikti \u012fvairi\u0173 detali\u0173 apie produkt\u0105. Pavyzd\u017eiui, galima pateikti bendr\u0105 informacij\u0105 apie produkt\u0105. Tai gal\u0117t\u0173 b\u016bti ingredientai, med\u017eiagos ar alergenai. Be bendros informacijos apie produkt\u0105, galima saugoti informacij\u0105 apie atskir\u0105 straipsn\u012f. Gamybos vieta arba gamybos data b\u016bt\u0173 \u012fmanoma.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-516877-identifier\"><strong>Amazon Transparency kainos &#8211; ar pastangos yra vertingos?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-328504-identifier\">Be gryn\u0173j\u0173 finansini\u0173 ka\u0161t\u0173, laikas, reikalingas Amazon Transparency programai, yra svarbus veiksnys. Kadangi finansiniai ka\u0161tai gali b\u016bti apskai\u010diuojami pagal etiket\u0119, pastangos yra palyginti lengvai \u012fvertinamos. Situacija yra kitokia su b\u016btinais \u017eingsniais, kurie turi b\u016bti atlikti, ir apribojimais, kurie kyla d\u0117l to.<\/p><p class=\"theme-wp-block gb-responsive-923121-identifier\">Kad sistema veikt\u0173, reikia atlikti kelis \u017eingsnius, kurie turi b\u016bti atsi\u017evelgta. Jei produktui buvo sukurtas antspaudas, bus priimami tik produktai su \u0161iuo antspaudu. Taigi, nuo \u0161io momento antspaudas visada yra b\u016btinas. Etiket\u0117 (antspaudas) turi b\u016bti pritvirtinta i\u0161or\u0117je ant produkto, ai\u0161kiai matoma. Ji turi b\u016bti toje pa\u010dioje pus\u0117je kaip ASIN br\u016bk\u0161ninis kodas. Automatizuotame Amazon procese daikto br\u016bk\u0161ninis kodas (ASIN) automati\u0161kai nuskenuojamas ir daiktas tikrinamas autenti\u0161kumui. Jei naudojamas polietileno mai\u0161elis ar pakuot\u0117, etiket\u0117 turi b\u016bti pritvirtinta ant pakuot\u0117s i\u0161or\u0117s.<\/p><p class=\"theme-wp-block gb-responsive-46139-identifier\">Gr\u0105\u017einimo atveju be polietileno mai\u0161elio ir be transparency kodo, daiktas nebegali b\u016bti r\u016b\u0161iuojamas \u012f FBA sand\u0117l\u012f. Tada daiktas bus gr\u0105\u017eintas pardav\u0117jui. Pardav\u0117jas turi v\u0117l supakuoti daikt\u0105 ir u\u017eklijuoti nauj\u0105 etiket\u0119. Tada daiktas gali b\u016bti i\u0161si\u0173stas atgal \u012f Amazon FBA sand\u0117l\u012f. Kaip min\u0117ta anks\u010diau, visi daiktai, nepriklausomai nuo pardavimo kanalo, turi tur\u0117ti Transparency etiket\u0119. \u201eVisi pardavimo kanalai\u201c \u0161iuo atveju rei\u0161kia tuos, kurie yra be <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/selling-with-amazon-fba\/\">Amazon FBA<\/a>, savaranki\u0161ko siuntimo per Amazon pardavimus, savo internetin\u0117s parduotuv\u0117s ar kitos platformos. Grynieji finansiniai ka\u0161tai yra apie 1-5 centus u\u017e etiket\u0119.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-669566-identifier\"><strong>I\u0161vada<\/strong> \u2013 Amazon Transparency programa ap\u017evalgoje<\/h2><p class=\"theme-wp-block gb-responsive-124266-identifier\">Amazon Transparency si\u016blo reik\u0161ming\u0105 apsaug\u0105 nuo suklastot\u0173 preki\u0173. Suklastoti produktai automati\u0161kai nustatomi Amazon ir pa\u0161alinami i\u0161 pardavimo proceso. Amazon pardav\u0117jai, kurie platina suklastotus produktus, gauna savo s\u0105ra\u0161o blokavim\u0105, o pakartotinio atvejo atveju \u2013 paskyros blokavim\u0105 Amazon. Ateityje bus i\u0161vengta neigiam\u0173 produkt\u0173 atsiliepim\u0173, kurie yra pagr\u012fsti suklastotu produktu. Be to, prek\u0117s \u017eenklo marketingas yra svarbus aspektas. Produktas su Transparency etikete atrodo auk\u0161tesn\u0117s kokyb\u0117s ir sukuria daugiau pasitik\u0117jimo klientui. Be to, yra produkt\u0173 informacija apie Transparency etiket\u0119.<\/p><p class=\"theme-wp-block gb-responsive-532133-identifier\">Kita vertus, \u010dia reikia daugiau pastang\u0173. Be finansini\u0173 ka\u0161t\u0173, etiket\u0117s taip pat turi b\u016bti pritvirtintos prie vis\u0173 preki\u0173. Gr\u0105\u017einimai, kuri\u0173 pakuot\u0117 buvo atidaryta, turi b\u016bti v\u0117l supakuoti gamintojo. Nauj\u0173 etike\u010di\u0173 visada reikia atitinkamiems produktams. Kai \u0161is \u017eingsnis yra atliktas, Amazon neturi galimyb\u0117s gr\u012f\u017eti atgal.<\/p><p class=\"theme-wp-block gb-responsive-740850-identifier\">B\u016btina \u012fvertinti pastangas ir naud\u0105 viena prie\u0161 kit\u0105. Svarbu \u012fvertinti, ar suklastoti produktai yra platinami ir ar jie turi reik\u0161ming\u0105 poveik\u012f j\u016bs\u0173 verslui. Be to, b\u016btina patikrinti, ar prek\u0117s \u017eenklo marketingas yra svarbus veiksnys. Jei ateityje ant daikt\u0173 bus rodomas Transparency logotipas, tai gali tur\u0117ti teigiam\u0105 poveik\u012f pardavimams. \u0160ie privalumai turi b\u016bti subalansuoti su padid\u0117jusiomis pastangomis. <br>Mes mielai jums patarsime. Susisiekite su mumis adresu: <a href=\"https:\/\/www.nolte-digital.de\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">www.Nolte-digital.de<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-780289-identifier\">DUK<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1736444789984\"><strong class=\"schema-faq-question\"><strong>Kas yra \u201eAmazon Transparency\u201c programa?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u201eAmazon Transparency\u201c programa yra produkt\u0173 serializacijos paslauga, skirta kovoti su padirbin\u0117jimu ir u\u017etikrinti produkt\u0173 autenti\u0161kum\u0105. Naudodama unikalius, nuskenuojamus kodus kiekvienam daiktui, ji leid\u017eia klientams patikrinti, ar jie gauna tikrus produktus. \u0160i programa padeda apsaugoti prek\u0117s \u017eenklo vientisum\u0105, didina klient\u0173 pasitik\u0117jim\u0105 ir suteikia verting\u0173 \u012f\u017evalg\u0173 apie tiekimo grandin\u0119.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736444808496\"><strong class=\"schema-faq-question\"><strong>Kaip a\u0161 galiu prisijungti prie \u201eAmazon Transparency\u201c programos?<\/strong><\/strong> <p class=\"schema-faq-answer\">Nor\u0117dami prisijungti prie \u201eAmazon Transparency\u201c programos, prad\u0117kite nuo savo prek\u0117s \u017eenklo registracijos per \u201eAmazon\u201c prek\u0117s \u017eenklo registr\u0105. Kai b\u016bsite u\u017eregistruoti, pateikite parai\u0161k\u0105 per \u201eAmazon Seller\u201c arba \u201eVendor Central\u201c. Po patvirtinimo gausite unikalius \u201eTransparency\u201c kodus savo produktams. Taikykite \u0161iuos kodus savo produkt\u0173 pakuot\u0117se prie\u0161 si\u0173sdami ir parduodami. Tai u\u017etikrina, kad j\u016bs\u0173 produktai b\u016bt\u0173 nuskenuoti ir patvirtinti d\u0117l autenti\u0161kumo, saugant j\u016bs\u0173 prek\u0117s \u017eenkl\u0105 ir didinant klient\u0173 pasitik\u0117jim\u0105.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736445098831\"><strong class=\"schema-faq-question\"><strong>Kokie yra privalumai prisijungti prie \u201eTransparency Amazon\u201c programos kaip pardav\u0117jui?<\/strong><\/strong> <p class=\"schema-faq-answer\">Prisijungimas prie \u201eAmazon\u201c \u201eTransparency\u201c programos teikia pardav\u0117jams privalum\u0173, apsaugant prek\u0117s \u017eenklo vientisum\u0105 per unikalius kodus, didinant klient\u0173 pasitik\u0117jim\u0105 patvirtinta autenti\u0161kumu ir suteikiant konkurencin\u012f prana\u0161um\u0105. Pardav\u0117jai gauna i\u0161sami\u0105 tiekimo grandin\u0117s informacij\u0105 ir m\u0117gaujasi skland\u017eiu integravimu su \u201eAmazon\u201c platforma. Tai lemia didesn\u012f klient\u0173 pasitenkinim\u0105 ir lojalum\u0105, didinant bendr\u0105 pardavim\u0105.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736445117089\"><strong class=\"schema-faq-question\"><strong>Kiek man kainuos \u201eAmazon Transparency\u201c programa?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u201eAmazon Transparency\u201c programos kaina priklauso nuo reikaling\u0173 kod\u0173 kiekio. Paprastai ji svyruoja nuo 0,01 iki 0,05 USD u\u017e kod\u0105, priklausomai nuo apimties. Papildomi mokes\u010diai gali b\u016bti taikomi u\u017e tam tikras paslaugas ar didesnius kiekius, tod\u0117l patartina tiesiogiai susisiekti su \u201eAmazon\u201c d\u0117l tikslios kainos, pritaikytos j\u016bs\u0173 poreikiams.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-427294-identifier has-small-font-size\">Vaizd\u0173 kreditai pagal pasirodymo tvark\u0105: \u00a9 jdrv &#8211; stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eAi\u0161ki vizija \u2013 Kod\u0117l egzistuoja Amazon Transparency Program\u201c Prie\u0161 kelet\u0105 met\u0173 OECD ataskaita analizuoja suklastot\u0173 ir piratini\u0173 produkt\u0173 kiek\u012f pasaulin\u0117je prekyboje, vertindama 2016 met\u0173 apimt\u012f 509 milijard\u0173 JAV doleri\u0173 (3,3% pasaulin\u0117s prekybos), palyginti su 2,5% 2013 metais. Ji pabr\u0117\u017eia reik\u0161mingus rizikos veiksnius intelektinei nuosavybei, o Kinija ir Honkongas yra pagrindiniai kilm\u0117s ta\u0161kai, ir akcentuoja koordinuotos<\/p>\n","protected":false},"author":3,"featured_media":77970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1161,1167],"tags":[],"class_list":["post-223857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pardavimas-amazon","category-patarimai-amp-triukai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eAmazon Transparency\u201c programa: kaip \u201eAmazon\u201c kovoja su produkt\u0173 piratavimu<\/title>\n<meta name=\"description\" content=\"\u201eAmazon Transparency\u201c programa: kaina ir procesas, kaip apsaugoti save nuo produkt\u0173 piratavim\u0173. 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Naudodama unikalius, nuskenuojamus kodus kiekvienam daiktui, ji leid\u017eia klientams patikrinti, ar jie gauna tikrus produktus. \u0160i programa padeda apsaugoti prek\u0117s \u017eenklo vientisum\u0105, didina klient\u0173 pasitik\u0117jim\u0105 ir suteikia verting\u0173 \u012f\u017evalg\u0173 apie tiekimo grandin\u0119.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-transparency-program-2025-kaip-amazon-sprendzia-produktu-piratavima\/#faq-question-1736444808496","position":2,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-transparency-program-2025-kaip-amazon-sprendzia-produktu-piratavima\/#faq-question-1736444808496","name":"Kaip a\u0161 galiu prisijungti prie \u201eAmazon Transparency\u201c programos?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Nor\u0117dami prisijungti prie \u201eAmazon Transparency\u201c programos, prad\u0117kite nuo savo prek\u0117s \u017eenklo registracijos per \u201eAmazon\u201c prek\u0117s \u017eenklo registr\u0105. 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Tai u\u017etikrina, kad j\u016bs\u0173 produktai b\u016bt\u0173 nuskenuoti ir patvirtinti d\u0117l autenti\u0161kumo, saugant j\u016bs\u0173 prek\u0117s \u017eenkl\u0105 ir didinant klient\u0173 pasitik\u0117jim\u0105.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-transparency-program-2025-kaip-amazon-sprendzia-produktu-piratavima\/#faq-question-1736445098831","position":3,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-transparency-program-2025-kaip-amazon-sprendzia-produktu-piratavima\/#faq-question-1736445098831","name":"Kokie yra privalumai prisijungti prie \u201eTransparency Amazon\u201c programos kaip pardav\u0117jui?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Prisijungimas prie \u201eAmazon\u201c \u201eTransparency\u201c programos teikia pardav\u0117jams privalum\u0173, apsaugant prek\u0117s \u017eenklo vientisum\u0105 per unikalius kodus, didinant klient\u0173 pasitik\u0117jim\u0105 patvirtinta autenti\u0161kumu ir suteikiant konkurencin\u012f prana\u0161um\u0105. 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