{"id":223875,"date":"2021-05-04T09:00:00","date_gmt":"2021-05-04T09:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/reklamuokite-amazon-2025-m-viskas-ka-reikia-zinoti\/"},"modified":"2021-05-04T09:00:00","modified_gmt":"2021-05-04T09:00:00","slug":"reklamuokite-amazon-2025-m-viskas-ka-reikia-zinoti","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/reklamuokite-amazon-2025-m-viskas-ka-reikia-zinoti\/","title":{"rendered":"Reklamuokite \u201eAmazon\u201c 2025 m. \u2013 Viskas, k\u0105 reikia \u017einoti"},"content":{"rendered":"<p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-970350-identifier\">Nors \u201eAmazon\u201c parduotuv\u0117s nustatymas yra lengvas, j\u016bs\u0173 produkto pasteb\u0117jimas reikalauja kantryb\u0117s. Sunku gauti reikiam\u0105 d\u0117mes\u012f, kad generuotum\u0117te pardavimus, kai tiek daug prekybinink\u0173 bando parduoti t\u0105 pa\u010di\u0105 prek\u0119. D\u0117l to, pasinaudoti savo parduotuve su \u201eAmazon\u201c reklamos kampanijomis yra geriausias j\u016bs\u0173 pasirinkimas greitai parduoti \u201eAmazon\u201c.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-803764-identifier\">\u201eAmazon Sponsored Products Ads\u201c, \u201eAmazon Headline Search Ads\u201c ir \u201eAmazon Product Ads\u201c (dar \u017einomi kaip \u201eProduct Display Ads\u201c) yra trys reklamos formatai, kurie yra prieinami. Jei esate tre\u010diosios \u0161alies pardav\u0117jas, tur\u0117site naudoti remiamas produkt\u0173 reklamas, kurios yra populiariausia reklamos forma.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-114277-identifier\">I\u0161mokime, k\u0105 turite \u017einoti, kad palaikytum\u0117te savo \u201eAmazon\u201c reklamos versl\u0105, jei esate naujas \u201eAmazon\u201c reklamos platformoje arba jums reikia \u0161iek tiek pagalbos. \u0160iame straipsnyje galite rasti geriausius \u201eAmazon\u201c reklamos patarimus, kurie gali b\u016bti naudingi.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-454660-identifier\"><strong>Na, kas yra \u201eAmazon\u201c reklama?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-223356-identifier\">Reklama \u201eAmazon\u201c labai pana\u0161i \u012f \u201eGoogle Ads\u201c. Kai ie\u0161kote rakta\u017eod\u017eio \u201eAmazon\u201c, kai kurie i\u0161 geriausi\u0173 rezultat\u0173 bus remiami \u012fra\u0161ai, kurie vadinami \u201eAmazon Ads\u201c. Jie pa\u017eym\u0117ti tekstu \u201eremiama\u201c arba \u201ereklama\u201c.<\/p><p class=\"theme-wp-block gb-responsive-153009-identifier\">\u201eAmazon PPC\u201c rei\u0161kia \u201e<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Pay Per Click<\/a>\u201c, ir tai yra reklamos apmok\u0117jimo modelis su \u201eAmazon\u201c. Reklamos u\u017esakovas patiria i\u0161laidas tik po to, kai paspaud\u017eiama ant reklamos. Nors \u201ePay per Click\u201c rei\u0161kia apmok\u0117jimo proces\u0105, terminas PPC da\u017eniau naudojamas kalbant apie skaitmenin\u0117s reklamos galimybes, kurios apmokestinamos pagal \u201ePay per Click\u201c. \u201eAmazon Sponsored Ads\u201c yra PPC reklamos forma \u201eAmazon\u201c. \u201eAmazon Sponsored Product Ad\u201c yra da\u017eniausiai pasitaikantis reklamos formatas, ir jis gali pasirodyti arba paie\u0161kos rezultat\u0173 puslapyje, arba produkto apra\u0161ymo puslapyje. PPC reklamos apmokamos \u201eAmazon\u201c ma\u017emeninink\u0173, priklausomai nuo paspaudim\u0173 skai\u010diaus ant remiamo produkto, kaip rodo pavadinimas.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-213664-identifier\">Bet koks yra \u201eAmazon PPC\u201c valdymo tikslas? Paprastai tariant, tai yra nustatyti rakta\u017eod\u017eius, kurie naudojami j\u016bs\u0173 reklamai rodyti, gauti paspaudimus ir padaryti kuo daugiau pardavim\u0173. Su dideliais pasi\u016blymais ir reguliariais biud\u017eetais, lengva b\u016bti pasteb\u0117tam. Tai padidina paspaudim\u0173 ir pardavim\u0173 tikimyb\u0119. Skamba gerai, ar ne?<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-619662-identifier\">Ta\u010diau viena i\u0161 sud\u0117tingiausi\u0173 PPC valdymo aspekt\u0173 yra i\u0161laikyti pasi\u016blymus kuo \u017eemesnius, kad b\u016bt\u0173 galima gauti ne tik didel\u012f pardavim\u0173 skai\u010di\u0173, bet ir pajamas i\u0161 t\u0173 pardavim\u0173. Jei, pavyzd\u017eiui, paspaudimo kaina vir\u0161ija reklamuojamo produkto pelno mar\u017e\u0105, i\u0161 reklamos kampanijos negalima gauti pelno, nesvarbu, kiek preki\u0173 parduodama. O jei reklama generuoja daug paspaudim\u0173, bet ne pardavim\u0173, prekybininkas prarast\u0173 pinigus. Pa\u017evelkime atid\u017eiau \u012f \u201eAmazon\u201c reklamos formas.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959052-identifier\"><strong>Kokios \u201eAmazon\u201c reklamos formos egzistuoja?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-829896-identifier\">\u201eAmazon\u201c galite reklamuoti \u012fvairiais b\u016bdais. \u0160iuo metu yra trys pagrindin\u0117s formos:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-880481-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-57868-identifier\"><strong>Remiamos produkt\u0173 reklamos<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426357-identifier\"><strong>Remiamos prek\u0117s \u017eenklus<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-813390-identifier\"><strong>Remiamos rodymo reklamas<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-691901-identifier\">Reklam\u0173 vert\u0119 \u201eAmazon\u201c galima pamatyti pa\u017evelgus \u012f paie\u0161kos rezultat\u0173 puslap\u012f. Jei nemokate, turite menk\u0105 galimyb\u0119 b\u016bti matomas potencialiems klientams. Tik reklamos (pa\u017eym\u0117tos raudonai) gali b\u016bti matomos prie\u0161 pradedant slinkti, \u201eVir\u0161 raundo\u201c, po to, kai \u012fvedama dauguma paie\u0161kos \u017eod\u017ei\u0173.<\/p><figure class=\"theme-wp-block wp-block-image size-large is-resized desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-349404-identifier\"><img decoding=\"async\" width=\"844\" height=\"1016\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-844x1016.jpg\" alt=\"amazon advertising login\" class=\"wp-image-9678\" style=\"width:844px;height:1016px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-407x490.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-768x925.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-844x1016.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-1276x1536.jpg 1276w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-1701x2048.jpg 1701w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-951814-identifier\"><strong>\u201eAmazon Sponsored Product Ads\u201c arba remiami produktai<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431323-identifier\">Populiariausia reklamos forma \u201eAmazon\u201c yra remiama produkt\u0173 reklama (SPAs). Jos pasirodo vir\u0161, tarp arba po organiniais paie\u0161kos rezultatais ir yra pana\u0161ios \u012f tekstin\u0119 reklam\u0105 \u201eGoogle\u201c. Jos taip pat gali b\u016bti randamos produkto apra\u0161ymo puslapiuose skiltyje \u201eRemiami daiktai, susij\u0119 su \u0161iuo objektu\u201c arba po atributais.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-854673-identifier\">Vienintelis vizualinis skirtumas tarp remiam\u0173 ir organini\u0173 paie\u0161kos rezultat\u0173 yra ma\u017eas \u201eRemiama\u201c indikatorius (pa\u017eym\u0117tas raudonai). Special\u016bs pasi\u016blymai, skirtingos kainos, pavadinimai ar nuotraukos SPAs n\u0117ra leid\u017eiami.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-332957-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-551190-identifier\"><img decoding=\"async\" width=\"844\" height=\"371\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-844x371.jpg\" alt=\"amazon advertising revenue\" class=\"wp-image-9682\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-407x179.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-768x337.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-844x371.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-499818-identifier\">Be organin\u0117s nuotraukos, pavadinimo ir kainos informacijos apie produkt\u0105, reklamoje n\u0117ra jokios kitos informacijos. Paspaud\u0119 ant vienos i\u0161 remiam\u0173 produkt\u0173 reklam\u0173, klientai yra nukreipiami \u012f produkto informacijos puslap\u012f.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-624405-identifier\">Remiamos produkt\u0173 reklamos yra naudingos naujai i\u0161leist\u0173 preki\u0173 ar produkt\u0173 su \u017eemais organiniais reitingais pardavimams didinti. Jos da\u017enai padeda u\u017epildyti reklamos erdv\u0119 atitinkamiems paie\u0161kos rakta\u017eod\u017eiams, u\u017etikrindamos, kad \u012fmon\u0117s matomumas b\u016bt\u0173 i\u0161laikytas.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-957427-identifier\">Remiamos produkt\u0173 reklamos yra prieinamos trijose variacijose, i\u0161 kuri\u0173 kiekviena leid\u017eia pasirinkti did\u017eiausi\u0105 CPC (kain\u0105, kuri\u0105 mokate u\u017e vien\u0105 paspaudim\u0105):<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-879330-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12236-identifier\">Automatizuota parinktis, kur \u201eAmazon\u201c randa tinkamus paie\u0161kos \u017eod\u017eius ir prekes u\u017e jus.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-595575-identifier\">Rankinis rakta\u017eod\u017ei\u0173 pagrindu paremtas pasirinkimas, kur pasirinkate atitikimo form\u0105 ir rakta\u017eod\u012f.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-252245-identifier\">Rankinis produkto pasirinkimas, kur galite tikslinti konkre\u010di\u0105 rink\u0105 ir produkto kategorijas.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-897717-identifier\"><strong>Remiami prek\u0117s \u017eenklai<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-647707-identifier\">Kadangi jie rodomi vir\u0161 kiekvieno konkurento produkto: tiesiai po paie\u0161kos lauku ir vir\u0161 organini\u0173 paie\u0161kos rezultat\u0173 bei remiam\u0173 produkt\u0173, remiami prek\u0117s \u017eenklai vartotojui pristatomi pirkimo sprendimo proceso prad\u017eioje.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-102378-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979161-identifier\"><img decoding=\"async\" width=\"844\" height=\"346\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-844x346.jpg\" alt=\"amazon advertising account\" class=\"wp-image-9686\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-407x167.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-768x315.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-844x346.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-900754-identifier\">slap. Klientai yra nukreipiami \u012f produkto apra\u0161ymo puslap\u012f, paspaud\u0119 ant vieno i\u0161 i\u0161skirtini\u0173 ASIN.<\/p><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-295443-identifier\"><strong>Remiamos rodymo reklamos<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-315938-identifier\">Kai \u201eAmazon\u201c logo ir kvietimas veikti rodomi tre\u010di\u0173j\u0173 \u0161ali\u0173 svetain\u0117je, jie taip pat yra integruoti. Jie gali b\u016bti skirting\u0173 dyd\u017ei\u0173 ir nuorod\u0173 \u012f reklamuojam\u0173 produkt\u0173 apra\u0161ymo puslapius.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-459324-identifier\">Jei jie turi \u201eAmazon\u201c prek\u0117s \u017eenklo registracij\u0105, pardav\u0117jai, platintojai ir agent\u016bros su \u201eAmazon\u201c klientais gali naudoti remiamos rodymo reklamas.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-793415-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-852841-identifier\"><img decoding=\"async\" width=\"844\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-844x433.jpg\" alt=\"amazon sponsored ads \" class=\"wp-image-9690\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-407x209.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-768x394.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-844x433.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553951-identifier\">Jie yra matomi d\u0117l unikali\u0173 interes\u0173 grupi\u0173, prek\u0117s \u017eenkl\u0173 ar puslapio per\u017ei\u016br\u0173. Pavyzd\u017eiui, galite tikslinti \u017emones, kurie mat\u0117 j\u016bs\u0173 produkto apra\u0161ymo puslap\u012f, bet dar jo nepirko.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-825424-identifier\"><strong>Susipa\u017einus su \u201eAmazon\u201c reklamos formomis, laikas i\u0161mokti geriausias <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-advertising-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u201eAmazon PPC\u201c strategijas<\/a>.<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-995119-identifier\">Yra bendras \u012fsitikinimas, kad universali strategija veikia geriausiai: taip mano daugelis PPC agent\u016br\u0173. Ta\u010diau svarbu suprasti konkre\u010dius tikslus ir j\u016bs\u0173 unikalius tikslinius rinkas, kad pasiektum\u0117te geriausius rezultatus. \u010cia mes pa\u017evelgsime \u012f dvi s\u0117kmingas \u201eAmazon PPC\u201c strategijas:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-635640-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-744116-identifier\">I\u0161naudokite savo pasi\u016blymus maksimaliai<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-423180-identifier\">Reklamuojantis \u201eAmazon\u201c yra labai konkurencinga \u017eaidimas. Ir n\u0117ra geresnio b\u016bdo su\u017einoti patiems, kaip pagerinti savo pasi\u016blymus. Tai esminis dalykas, kur\u012f reikia tobulinti, nes jei to nepadarysite, b\u016bsite ignoruojami \u201eAmazon\u201c diev\u0173, o j\u016bs\u0173 konkurentai ateis ir sumok\u0117s u\u017e j\u016bs\u0173 viet\u0105.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-903247-identifier\">Reklamos agent\u016bros ir \u201eAmazon\u201c konsultantai dievina smulkmenas, kai kalbama apie pasi\u016blym\u0173 optimizavim\u0105.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-771466-identifier\">Galite eksperimentuoti su savo pasi\u016blymais, kad rastum\u0117te \u201etobul\u0105 pusiausvyr\u0105\u201c tarp pelningumo ir augimo, pavyzd\u017eiui. Taip pat galite i\u0161bandyti savo ACoS procent\u0105, kad pamatytum\u0117te, kiek efektyvesn\u0117 gali tapti ta pati reklamos pasirinkimo galimyb\u0117.<\/p><div class=\"theme-block-list\"><ul start=\"2\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-612426-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-230467-identifier\">Rakta\u017eod\u017ei\u0173 gavimas<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-932265-identifier\">Naudojate savo mokamas automatin\u0117s kampanijas, kad rastum\u0117te tinkamiausius \u201eAmazon\u201c paie\u0161kos rakta\u017eod\u017eius. Po to laim\u0117tojai yra \u012ftraukiami \u012f j\u016bs\u0173 rankines PPC kampanijas.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-523338-identifier\"><strong>Kokia yra vidutin\u0117 \u201eAmazon\u201c reklamos kaina?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-244178-identifier\">Reklamos u\u017esakovai \u201eAmazon\u201c paprastai moka 0,81 USD u\u017e paspaudim\u0105. Svarbu atsiminti, kad kaina n\u0117ra fiksuota. J\u016bs\u0173 reklamos kampanijos kaina bus nustatyta pagal j\u016bs\u0173 biud\u017eet\u0105 ir konkurencij\u0105.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-923154-identifier\">Tur\u0117tum\u0117te planuoti mok\u0117ti daugiau u\u017e intensyviai konkurencingus rakta\u017eod\u017eius. Tai sukels pasi\u016blym\u0173 kar\u0105, kuris padidins kain\u0105.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-88419-identifier\"><strong>Kokios yra \u201eAmazon PPC\u201c i\u0161laidos?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-941182-identifier\">Pana\u0161iai kaip \u201eFacebook\u201c reklama, \u201eAmazon PPC\u201c veikia kaip aukcionas. Tai u\u017etikrina, kad suinteresuoti dalyviai si\u016blo did\u017eiausi\u0105 sum\u0105, kuri\u0105 gali i\u0161leisti. Did\u017eiausias si\u016blytojas gauna geriausi\u0105 reklamos viet\u0105 ir moka tik cent\u0105 daugiau nei antras pagal dyd\u012f si\u016blytojas.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-904085-identifier\">\u012esivaizduokime, kad yra 3 skirtingi reklamos u\u017esakovai:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-430371-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-191658-identifier\">Pirmas reklamos u\u017esakovas \u2013 5 USD u\u017e paspaudim\u0105<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-472830-identifier\">Antras reklamos u\u017esakovas \u2013 6 USD u\u017e paspaudim\u0105<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-509347-identifier\">Tre\u010diasis reklamuotojas \u2013 $7\/spustel\u0117jim\u0105<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-132187-identifier\">Tai rei\u0161kia, kad tre\u010diasis reklamuotojas laim\u0117s. Kadangi antrasis reklamuotojas buvo antras geriausias pasi\u016blytojas po j\u0173, jie gaut\u0173 auk\u0161\u010diausi\u0105 reklamos viet\u0105<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-329765-identifier\"><strong>Kaip optimizuoti savo Amazon reklamas<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-111944-identifier\">Galite b\u016bti skepti\u0161ki, kad, turint tiek daug preki\u0173 \u201eAmazon\u201c, platforma generuot\u0173 peln\u0105 j\u016bs\u0173 verslui. Laimei, yra keletas dalyk\u0173, kuriuos galite padaryti, kad i\u0161siskirtum\u0117te i\u0161 minios \u201eAmazon\u201c pla\u010dioje rinkoje. Tam prad\u0117ti tereikia gerai apgalvotos \u201eAmazon\u201c reklamos kampanijos.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-362609-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-28170-identifier\"><strong>Sukurkite gerai organizuotas kampanijas, remdamiesi produkt\u0173 kategorijomis<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-750615-identifier\">Galite b\u016bti skepti\u0161ki, kad, turint tiek daug preki\u0173 \u201eAmazon\u201c, platforma generuot\u0173 peln\u0105 j\u016bs\u0173 verslui. Laimei, yra keletas dalyk\u0173, kuriuos galite padaryti, kad i\u0161siskirtum\u0117te i\u0161 minios \u201eAmazon\u201c pla\u010dioje rinkoje. Tam prad\u0117ti tereikia gerai apgalvotos \u201eAmazon\u201c reklamos kampanijos.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-865296-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-630527-identifier\"> <strong>Sukurkite patraukl\u0173 ir laiko at\u017evilgiu jautr\u0173 reklamos tekst\u0105.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-234653-identifier\">\u012esitikinkite, kad reklamos tekstas ne tik faktinis, kalbant apie tai, k\u0105 si\u016blote, bet ir k\u016brybi\u0161kas bei humoristinis, jei tai \u012fmanoma. Perpildytuose \u201eAmazon\u201c paie\u0161kos rezultatuose i\u0161siskirti yra svarbiau nei bet kada. Taip pat gerai sukurti skubumo jausm\u0105. Kai vykdote akcij\u0105 ar kupon\u0105, pavyzd\u017eiui, b\u016btinai tai pamin\u0117kite.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-837280-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-970051-identifier\"><strong>Padarykite reklamos tekst\u0105 kuo tikslesn\u012f.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-916594-identifier\">J\u016bs\u0173 reklamos tekstas taip pat tur\u0117t\u0173 b\u016bti labai konkretus, kalbant apie tai, k\u0105 parduodate. Nors gali b\u016bti sunku \u012ftraukti vis\u0105 \u0161i\u0105 informacij\u0105 \u012f reklamos dokument\u0105, svarbu pateikti svarbiausi\u0105 informacij\u0105.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-664095-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-6537-identifier\"><strong>I\u0161bandykite kiekvien\u0105 i\u0161 trij\u0173 si\u016blom\u0173 reklamos format\u0173.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-540417-identifier\">Nors remiama produkt\u0173 reklama gali tur\u0117ti grei\u010diausi\u0105 ir matom\u0105 investicij\u0173 gr\u0105\u017e\u0105, antra\u0161t\u0117s paie\u0161kos reklamos gali lemti lojalumesnius klientus. Verta i\u0161bandyti visus tris reklamos formatus, kad pamatytum\u0117te, kuris generuoja geriausius rezultatus, o tada perskirstyti savo biud\u017eet\u0105 remiantis kampanijos rezultatais, kol skai\u010diai taps ai\u0161k\u016bs.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-831479-identifier\"><strong>AAP ir DSP taip pat tur\u0117t\u0173 b\u016bti atsi\u017evelgiama, kalbant apie reklam\u0105 \u201eAmazon\u201c.<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-98339-identifier\">\u201eAmazon Advertising Platform\u201c (AAP) yra \u201eAmazon\u201c paklausos pus\u0117s platforma (DSP), kuri yra prieinama kaip kontroliuojama paslauga i\u0161 \u201eAmazon\u201c arba savitarnos paslauga patvirtintoms \u012fmon\u0117ms. Reklamuotojai gali taikyti \u201eAmazon\u201c auditorijas tre\u010di\u0173j\u0173 \u0161ali\u0173 svetain\u0117se ir programose, naudodami \u012fvairius reklamos tipus, \u012fskaitant:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-420503-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181758-identifier\">Rodyti reklam\u0105 staliniuose kompiuteriuose ir mobiliuosiuose tinkluose.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426836-identifier\">Sukurti reklamos juostas mobiliesiems \u012frenginiams.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-962507-identifier\">Sukurti tarpinius skelbimus mobiliesiems \u012frenginiams.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-220764-identifier\">\u012ed\u0117ti skelbimus \u012f populiarius vaizdo \u012fra\u0161us.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-439127-identifier\">Reklamuotojai gali pasiekti \u201eAmazon\u201c klientus u\u017e \u201eAmazon\u201c rib\u0173 tik per DSP medijos pirkim\u0105, o reklamuotojai gali pirkti reklamos viet\u0105 \u201eAmazon\u201c puslapiuose naudodami AAP. Svarbu atsi\u017evelgti \u012f tai, kad reklamuotojai gali pasiekti \u201eAmazon\u201c vartotojus tiesioginiu turiniu \u201eAmazon\u201c tinklara\u0161\u010diuose, i\u0161maniosiose programose ir \u201eFire\u201c plan\u0161etini\u0173 kompiuteri\u0173 u\u017erakto ekranu <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-listing-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">naudodami \u201eAmazon\u201c vaizdo<\/a> reklam\u0105.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847475-identifier\">Pavadinimo ir produkto atpa\u017einim\u0105 galima padidinti naudojant DSP reklamas. Ta\u010diau, jei \u012fmon\u0117s tikslas yra i\u0161leisti pinigus reklamai, kuri turi tiesiogin\u012f poveik\u012f pajamoms, AAP gali neb\u016bti geriausias pasirinkimas. Tai labiau tinka verslams, kurie jau vykdo reklamas kitose kanalose ir yra susipa\u017ein\u0119 su prek\u0117s \u017eenklo reklamos esm\u0117.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988197-identifier\"><strong>Paskutin\u0117s mintys<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-306053-identifier\">\u201eAmazon\u201c reklama yra svarbi daugelio elektronin\u0117s prekybos ma\u017emeninink\u0173 skaitmenini\u0173 strategij\u0173 dalis. D\u0117l \u201eAmazon\u201c dyd\u017eio ir reputacijos tarp klient\u0173, pajam\u0173 generavimas \u0161ioje platformoje yra ne tik b\u016btinas, bet ir b\u016btinas ma\u017emenininkams, siekiantiems pl\u0117sti savo versl\u0105. Klientai gali b\u016bti pasitelkiami \u201eAmazon\u201c reklam\u0173, kad pad\u0117t\u0173 laim\u0117ti matomum\u0105 j\u0173 \u201eAmazon\u201c parduotuv\u0117je.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-346916-identifier\">Greitai pasirinkti pardav\u0117jams, kurie nori pritraukti d\u0117mes\u012f savo \u201eAmazon\u201c parduotuvei, yra pasitelkti vartotojus per \u201eAmazon\u201c reklamas. Nors \u0161is \u017eingsnis reikalauja daug laiko ir pastang\u0173, investicij\u0173 gr\u0105\u017ea potenciali\u0173 klient\u0173 at\u017evilgiu tikrai verta.<\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1618993888938\"><strong class=\"schema-faq-question\"><strong>Kas yra \u201eAmazon\u201c reklama?<\/strong><\/strong> <p class=\"schema-faq-answer\">Reklama \u201eAmazon\u201c labai pana\u0161i \u012f \u201eGoogle Ads\u201c. Kai ie\u0161kote rakta\u017eod\u017eio \u201eAmazon\u201c, kai kurie i\u0161 geriausi\u0173 rezultat\u0173 bus remiami \u012fra\u0161ai, kurie vadinami \u201eAmazon\u201c reklamomis. Jie pa\u017eym\u0117ti tekstu \u201eremiama\u201c arba \u201ereklama.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1618993952044\"><strong class=\"schema-faq-question\"><strong>Kokia yra vidutin\u0117 \u201eAmazon\u201c reklamos kaina?<\/strong><\/strong> <p class=\"schema-faq-answer\">Reklamuotojai \u201eAmazon\u201c paprastai moka $0,81 u\u017e paspaudim\u0105. Svarbu atkreipti d\u0117mes\u012f, kad kaina n\u0117ra fiksuota. J\u016bs\u0173 reklamos kampanijos kaina bus nustatyta pagal j\u016bs\u0173 biud\u017eet\u0105 ir konkurencij\u0105.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1618993995600\"><strong class=\"schema-faq-question\"><strong>Kokios yra \u201eAmazon PPC\u201c kainos?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">Pana\u0161iai kaip \u201eFacebook\u201c reklama, \u201eAmazon PPC\u201c veikia kaip aukcionas. Tai u\u017etikrina, kad suinteresuoti dalyviai si\u016blo did\u017eiausi\u0105 sum\u0105, kuri\u0105 gali i\u0161leisti. Did\u017eiausias si\u016blytojas gauna geriausi\u0105 reklamos viet\u0105 ir moka tik centu daugiau nei antras pagal dyd\u012f si\u016blytojas.<\/p> <\/div><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-894842-identifier has-small-font-size\">Vaizd\u0173 kreditai pagal pasirodymo tvark\u0105: \u00a9 Tierney \u2013 stock.adobe.com \/ Ekrano nuotraukos @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Nors \u201eAmazon\u201c parduotuv\u0117s nustatymas yra lengvas, j\u016bs\u0173 produkto pasteb\u0117jimas reikalauja kantryb\u0117s. Sunku gauti reikiam\u0105 d\u0117mes\u012f, kad generuotum\u0117te pardavimus, kai tiek daug prekybinink\u0173 bando parduoti t\u0105 pa\u010di\u0105 prek\u0119. D\u0117l to, pasinaudoti savo parduotuve su \u201eAmazon\u201c reklamos kampanijomis yra geriausias j\u016bs\u0173 pasirinkimas greitai parduoti \u201eAmazon\u201c. \u201eAmazon Sponsored Products Ads\u201c, \u201eAmazon Headline Search Ads\u201c ir \u201eAmazon Product Ads\u201c<\/p>\n","protected":false},"author":26,"featured_media":9694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1149],"tags":[],"class_list":["post-223875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamuokite-su-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reklamuokite \u201eAmazon\u201c 2025 m. \u2013 Viskas, k\u0105 reikia \u017einoti | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Naudodami \u201eAmazon\u201c reklam\u0105, galite taikyti ir pasiekti potencialius klientus bet kuriame kliento patirties etape. 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Specializing in Content Strategy, SEO, Social Media Marketing, and Brand Management, she combines her skills to deliver impactful campaigns. With an MBA in Marketing from Roosevelt University in Chicago, Anastasiia brings a strategic approach to her work. 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