{"id":223890,"date":"2023-03-28T08:02:00","date_gmt":"2023-03-28T08:02:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/strong-kpi-amazon-ka-amazon-duomenys-sako-apie-rinkos-nasuma-strong\/"},"modified":"2023-03-28T08:02:00","modified_gmt":"2023-03-28T08:02:00","slug":"strong-kpi-amazon-ka-amazon-duomenys-sako-apie-rinkos-nasuma-strong","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/strong-kpi-amazon-ka-amazon-duomenys-sako-apie-rinkos-nasuma-strong\/","title":{"rendered":"<strong>KPI \u201eAmazon\u201c: K\u0105 \u201eAmazon\u201c duomenys sako apie rinkos na\u0161um\u0105<\/strong>"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-951547-identifier\">Su milijonais kasdieni\u0173 lankytoj\u0173 \u201eAmazon\u201c si\u016blo pardav\u0117jams mil\u017eini\u0161k\u0105 potencial\u0105 pristatyti ir parduoti savo produktus. Rinkos vieta taip pritraukia vis daugiau pardav\u0117j\u0173, kurie, savo ruo\u017etu, susiduria su nuolat augan\u010dia konkurencija. Norint s\u0117kmingai reklamuoti savo produktus \u0161ioje itin konkurencingoje aplinkoje, \u201eAmazon Advertising\u201c yra s\u0117km\u0117s raktas. Bet kurios reklamos kampanijos tinka kuriems produktams ir kiek pelningos yra reklamos?<\/p><p class=\"theme-wp-block gb-responsive-538895-identifier\">\u0160iuo atveju \u012f pagalb\u0105 ateina \u201eAmazon\u201c KPI. Po pagrindiniais na\u0161umo rodikliais (KPI) suprantami na\u0161umo rodikliai, kurie leid\u017eia pardav\u0117jams remtis \u201eAmazon\u201c duomenimis matuoti ir gerinti savo rinkos na\u0161um\u0105. Bet kurie KPI \u201eAmazon\u201c i\u0161 tikr\u0173j\u0173 yra svarb\u016bs ir k\u0105 \u201eAmazon\u201c duomenys sako apie rinkos na\u0161um\u0105? \u0160iame straipsnyje parodysime, kaip KPI \u201eAmazon\u201c gali pad\u0117ti optimizuoti pardav\u0117j\u0173 na\u0161um\u0105 rinkoje.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-485814-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135528\/Autorenbild_Moritz-Meyer_MOVESELL-scaled.jpg);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">Sve\u010di\u0173 \u012fna\u0161as<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Moritz Meyer<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>&#8230; yra \u201eMovesell GmbH\u201c bendra\u012fk\u016br\u0117jas ir generalinis direktorius.<\/p><p>Kylio agent\u016bra nuo 2017 met\u0173 remia \u012fmones ir prekes augimo, pelningumo ir prek\u0117s \u017eenklo k\u016brimo srityse \u201eAmazon\u201c ir sugeb\u0117jo tapti \u201eAmazon\u201c ekspertu reklamos, SEO ir turinio srityse. Be savo darbo kaip specialistas savo MOVESELL \u201eAmazon\u201c analiz\u0117s \u012frankyje ROPT, Moritz stebi rinkos pl\u0117tros ir analiz\u0117s tendencijas. Savo ekspertiz\u0119 jis reguliariai dalijasi su savo tinklu \u201eLinkedIn\u201c.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block gb-responsive-942441-identifier wp-block-heading\"><strong>Kod\u0117l KPI \u201eAmazon\u201c yra svarb\u016bs?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-890291-identifier\">Pirmiausia: Kod\u0117l KPI \u201eAmazon\u201c yra svarb\u016bs? Pardavimas \u201eAmazon\u201c ir \u201eAmazon Advertising\u201c naudojimas priklauso nuo daugelio sprendim\u0173. Kurie produktai tinka pardavimui per rink\u0105 ir kurie produktai pasirodo geriau nei kiti? Kokios kainos veikia ir kiek poveikio turi reklamos kampanijos?<\/p><p class=\"theme-wp-block gb-responsive-532194-identifier\">Naudodami KPI \u201eAmazon\u201c, pardav\u0117jai gali patikrinti savo produkt\u0173 na\u0161um\u0105 ir nustatyti bei kompensuoti tr\u016bkumus, palyginti su konkurencija. Taigi KPI \u201eAmazon\u201c leid\u017eia nustatyti realisti\u0161kus tikslus ir priimti pagr\u012fstus sprendimus remiantis \u201eAmazon\u201c duomenimis.<\/p><h2 class=\"theme-wp-block gb-responsive-409983-identifier wp-block-heading\"><strong>Reik\u0161mingi KPI \u201eAmazon\u201c<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-731137-identifier\">Pa\u017evelgus \u012f daugyb\u0119 <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/svarbiausi-amazon-kpi-vienoje-vietoje-sie-rodikliai-turetu-buti-neabejotinai-apsvarstyti-pardaveju\/\">KPI \u201eAmazon\u201c<\/a>, galima greitai pasimesti duomen\u0173 gausoje. Skirtingiems reklamos formatams, pramon\u0117ms ir siuntimo b\u016bdams galima rasti atskirus KPI. Papildomai yra atskiri KPI pardav\u0117jams ir tiek\u0117jams. Bet ar tikrai visi jie yra svarb\u016bs?<\/p><p class=\"theme-wp-block gb-responsive-923258-identifier\">Ne. At individual\u016bs KPI \u201eAmazon\u201c turi savo teis\u0117tum\u0105 savo specifin\u0117je veiklos srityje. Ta\u010diau pakanka \u017einoti \u201eAmazon\u201c KPI, kurie pateikia informacij\u0105 apie j\u016bs\u0173 veikl\u0105 \u201eAmazon\u201c. Da\u017enai naudojamus KPI mes tod\u0117l suskirst\u0117me \u012f tris temas ir palaipsniui juos pristatysime. \u0160i klasifikacija neatsi\u017evelgia konkre\u010diai \u012f tai, ar KPI labiau taikomi pardav\u0117jams, ar tiek\u0117jams, bet klasifikuoja KPI pagal j\u0173 temin\u012f taikym\u0105.<\/p><h3 class=\"theme-wp-block gb-responsive-756932-identifier wp-block-heading\"><strong>KPI bendrosios na\u0161umo matavimui<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-887449-identifier\">Pirmiausia apsvarstome \u201eAmazon\u201c KPI, skirtus bendram na\u0161umui. \u0160ie KPI susij\u0119 su pardavim\u0173 na\u0161umu, kuris gali b\u016bti vertinamas nepriklausomai nuo taikomos reklamos savo produktams \u201eAmazon\u201c.<\/p><h3 class=\"theme-wp-block gb-responsive-132972-identifier wp-block-heading\"><strong>Produkt\u0173 s\u0117km\u0117s ir nes\u0117km\u0117s matavimas<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-216686-identifier\">Matuojant produkt\u0173 s\u0117km\u0119 \u201eAmazon\u201c, b\u016btina atsi\u017evelgti \u012f KPI, susijusius su <strong>impresijomis<\/strong> ir <strong>puslapi\u0173 per\u017ei\u016br\u0173 skai\u010diumi<\/strong>. Abi na\u0161umo rodikliai gali suteikti informacijos apie tai, kiek pasirinktas raktini\u0173 \u017eod\u017ei\u0173 rinkinys atitinka pateiktus paie\u0161kos u\u017eklausas ir koks yra pozicij\u0173 matomumas reitinge paie\u0161kos rezultat\u0173 puslapyje. Taip pat CTR (paspaudim\u0173 rodiklis) gali parodyti, kiek aktuali pozicija tam tikriems raktiniams \u017eod\u017eiams, kad vartotojai paspaust\u0173 ant si\u016blomo produkto.<\/p><p class=\"theme-wp-block gb-responsive-110457-identifier\">Kad pardav\u0117jai, turintys produkto Buybox, turi didesnes pardavimo galimybes, daugeliui pardav\u0117j\u0173 svarbu steb\u0117ti jos tur\u0117jim\u0105. Naudojant KPI, tokius kaip <strong>LBB<\/strong> (prarasta Buybox) arba <strong>Buybox laim\u0117jimai %<\/strong>, galima matuoti, kaip da\u017enai pardav\u0117jas prarado Buybox savo produktams d\u0117l paties nustatyto kainos, arba kaip da\u017enai Buybox buvo laim\u0117ta proporcingai visoms ASIN. Nors auk\u0161tas LBB rodiklis gali rodyti problemati\u0161k\u0105 kain\u0173 politik\u0105, kuri nesikei\u010dia atsi\u017evelgiant \u012f konkurencij\u0105 ir d\u0117l to atsirandan\u010dius kain\u0173 svyravimus, didelis Buybox laim\u0117jim\u0173 procentas gali rodyti dideles pardavimo galimybes.<\/p><p class=\"theme-wp-block gb-responsive-682500-identifier\">KPI <strong>RepOOS<\/strong> nurodo ASIN puslapi\u0173 per\u017ei\u016bras pasirinktu laikotarpiu, kurios tuo metu nebuvo prieinamos, ta\u010diau automatizuotame skai\u010diavimo procese u\u017esakymams tiek\u0117jams buvo pa\u017eym\u0117tos kaip u\u017esakomos. Auk\u0161tas rodiklis gali rodyti, kad reik\u0117t\u0173 optimizuoti atsarg\u0173 valdym\u0105 arba tiekimo grandin\u0117s procesus, kad b\u016bt\u0173 u\u017etikrintas nuolatinis produkt\u0173 prieinamumas.<\/p><p class=\"theme-wp-block gb-responsive-347381-identifier\">Pardav\u0117jai gali naudodamiesi \u201eAmazon\u201c duomenimis su\u017einoti, kiek pelno po vis\u0173 i\u0161laid\u0173 u\u017e parduotus produktus yra gauta. Auk\u0161tas <strong>Netto PPM<\/strong> (grynasis gryn\u0173j\u0173 produkt\u0173 pelnas) rodo pelningus produktus ir dideles mar\u017eas.<\/p><div class=\"wp-block-image gb-responsive-112874-identifier\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/U%CC%88berblick-u%CC%88ber-relevante-KPIs-auf-Amazon.jpg\" alt=\"<strong>KPI \u201eAmazon\u201c: K\u0105 \u201eAmazon\u201c duomenys sako apie rinkos na\u0161um\u0105<\/strong>&#8221; class=&#8221;wp-image-25603&#8243; width=&#8221;710&#8243; height=&#8221;631&#8243;><\/figure><\/div><h3 class=\"theme-wp-block gb-responsive-73139-identifier wp-block-heading\"><strong>KPI klient\u0173 pasitenkinimui<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-471541-identifier\">Klient\u0173 pasitenkinimas yra svarbiausias veiksnys, norint sukurti nuolatin\u012f klient\u0173 rat\u0105. Klient\u0173 pasitenkinimui steb\u0117ti galima pasitelkti \u012fvairius KPI, kurie nagrin\u0117ja skirtingus klient\u0173 kelion\u0117s aspektus arba kontaktinius ta\u0161kus tarp pardav\u0117j\u0173 ir klient\u0173.<\/p><p class=\"theme-wp-block gb-responsive-432385-identifier\">Taigi <strong>siuntimo sekimo numeri\u0173 galiojimo rodiklis<\/strong> gali suteikti \u012f\u017evalg\u0173 apie klient\u0173 patirt\u012f, kuri tur\u0117t\u0173 b\u016bti teigiamesn\u0117, jei vartotojai gali patikrinti savo u\u017esakymo b\u016bsen\u0105.<\/p><p class=\"theme-wp-block gb-responsive-975823-identifier\">Auk\u0161tas <strong>v\u0117luojan\u010di\u0173 pristatym\u0173 rodiklis<\/strong> arba ilgas <strong>vidutinis siuntimo laikas<\/strong> gali rodyti neigiam\u0105 klient\u0173 patirt\u012f su siuntimo procesais. Taip pat ilgas <strong>vidutinis atsakymo laikas<\/strong> i\u0161 pardav\u0117j\u0173, kuris buvo reikalingas per pastar\u0105sias 90 dien\u0173 atsakant \u012f klient\u0173 u\u017eklausas, gali rodyti neigiam\u0105 patirt\u012f su klient\u0173 aptarnavimu.<\/p><p class=\"theme-wp-block gb-responsive-909913-identifier\">\u0160is b\u016bkl\u0117 taip pat paveikt\u0173 <strong>nepasitenkinimo klient\u0173 aptarnavimu<\/strong>, <strong>gr\u0105\u017einim\u0173<\/strong> arba <strong>vidutin\u0117s pardav\u0117jo \u012fvertinimo<\/strong> na\u0161umo rodiklius. Ta\u010diau prastas vidutinis pardav\u0117jo \u012fvertinimas gali kilti ir d\u0117l tr\u016bkum\u0173 pa\u010diame produkte, kas gali pasireik\u0161ti <strong>u\u017esakym\u0173 tr\u016bkum\u0173 rodiklyje<\/strong>. Norint gauti \u012f\u017evalg\u0173 apie kritik\u0105, visada reik\u0117t\u0173 steb\u0117ti atsiliepimus ir kuo grei\u010diau reaguoti \u012f kritik\u0105.<\/p><h3 class=\"theme-wp-block gb-responsive-164936-identifier wp-block-heading\"><strong>Nauj\u0173 klient\u0173 na\u0161umo rodikliai<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-355150-identifier\">Nuolatinis klient\u0173 augimas eina koja kojon su savo produkt\u0173 pardavim\u0173 didinimu. \u012e\u017evalgos apie nauj\u0173 klient\u0173 pl\u0117tr\u0105 gali suteikti pardav\u0117jams svarbi\u0173 \u017eini\u0173 apie klient\u0173 sud\u0117t\u012f.<\/p><p class=\"theme-wp-block gb-responsive-565919-identifier\">Auk\u0161ti na\u0161umo rodikliai <strong>\u201eNauj\u0173 klient\u0173\u201c u\u017esakym\u0173<\/strong> arba <strong>\u201eNauj\u0173 klient\u0173\u201c pajam\u0173<\/strong> bei j\u0173 atitinkam\u0173 procentini\u0173 dali\u0173 visoje klient\u0173 baz\u0117je rodo, kiek u\u017esakym\u0173 buvo pateikta nauj\u0173 klient\u0173 ir kokios yra sugeneruotos pajamos.<\/p><h2 class=\"theme-wp-block gb-responsive-964822-identifier wp-block-heading\"><strong>Reklamos KPI \u201eAmazon\u201c<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-430494-identifier\">Pa\u017evelgus \u012f <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/reklamuokite-amazon-2025-m-viskas-ka-reikia-zinoti\/\">\u201eAmazon Advertising\u201c<\/a>, greitai tampa ai\u0161ku, kad tai yra \u012fvair\u016bs tarpusavyje susij\u0119 procesai, kurie tur\u0117t\u0173 b\u016bti vertinami skirtingai. Norint gerai suprasti reklamos s\u0117km\u0119 ir i\u0161laidas, b\u016btina atsi\u017evelgti \u012f atskirus KPI.<\/p><h3 class=\"theme-wp-block gb-responsive-893740-identifier wp-block-heading\"><strong>KPI \u201eAmazon\u201c reklamos i\u0161laidoms<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-688784-identifier\">Norint i\u0161laikyti reklamos i\u0161laid\u0173 ap\u017evalg\u0105, gali pad\u0117ti KPI <strong>CPC<\/strong> (kaina u\u017e paspaudim\u0105) arba <strong>Ad Spend<\/strong> (reklamos i\u0161laidos). CPC nurodo reklamos i\u0161laidas, kurios atsiranda paspaudus ant nustatytos reklamos. Jis turi didel\u0119 \u012ftak\u0105 reklamos i\u0161laidoms, kurios atsiranda per u\u017esakym\u0105. I\u0161sam\u0173 vis\u0173 reklamos i\u0161laid\u0173 vaizd\u0105 pateikia Ad Spend na\u0161umo rodiklis. Norint optimizuoti ir kontroliuoti reklamos i\u0161laidas, \u0161ie KPI tur\u0117t\u0173 b\u016bti stebimi. Ta\u010diau jie nesuteikia informacijos apie gaut\u0105 pelningum\u0105, nes pelnas gali b\u016bti pasiektas ir esant didel\u0117ms reklamos i\u0161laidoms.<\/p><h3 class=\"theme-wp-block gb-responsive-494126-identifier wp-block-heading\"><strong>Reklamos s\u0117km\u0117s matavimas \u201eAmazon\u201c<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-146906-identifier\">Reklamos s\u0117kmei matuoti tur\u0117t\u0173 b\u016bti naudojami na\u0161umo rodikliai, kurie suteikia informacij\u0105 apie atskir\u0173 reklamos skelbim\u0173 matomum\u0105 ir naudojim\u0105. Tam tarnauja \u201eAmazon\u201c KPI <strong>paspaudimams<\/strong>, <strong>impresijoms<\/strong>, <strong>paspaudim\u0173 rodikliui (CTR)<\/strong>, <strong>per\u017ei\u016br\u0173 rodikliui (VTR)<\/strong> ir <strong>impresij\u0173 daliai<\/strong>.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-3383-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>Impresijos<\/strong> nurodo reklamos matomum\u0105 ir rodo, kiek \u017emoni\u0173 mat\u0117 reklam\u0105. <strong>Paspaudimai<\/strong> \u017eengia \u017eingsn\u012f toliau klient\u0173 kelion\u0117je ir atspindi reklamos per\u017ei\u016bras. Sujungus gaunamas <strong>paspaudim\u0173 rodiklis<\/strong>, kuris rodo procent\u0105 vartotoj\u0173, kurie mato reklam\u0105 ir d\u0117l to paspaud\u017eia ant jos. <strong>VTR<\/strong> taiko \u0161iuos na\u0161umo rodiklius vaizdo formatams ir rodo, kiek vaizdo per\u017ei\u016br\u0173 buvo pasiekta po impresijos.<\/li><li class=\"theme-wp-block\">Papildom\u0105 informacij\u0105 apie reklamos s\u0117km\u0119 suteikia \u201eAmazon\u201c KPI <strong>impresij\u0173 dalis<\/strong>, kuris rodo procentin\u0119 dal\u012f impresij\u0173, gaut\u0173 i\u0161 auk\u0161\u010diausi\u0173 paie\u0161kos rezultat\u0173, palyginti su visomis impresijomis auk\u0161\u010diausi\u0173 paie\u0161kos rezultat\u0173.<\/li><li class=\"theme-wp-block\"><strong>Konversijos rodiklis (CR)<\/strong> apima vis\u0105 klient\u0173 kelion\u0119 ir nurodo, kiek \u017emoni\u0173, paspaudusi\u0173 ant skelbimo, i\u0161 tikr\u0173j\u0173 \u012fsigijo produkt\u0105. Kadangi u\u017e daugum\u0105 skelbim\u0173 mokama u\u017e paspaudim\u0105, \u0161is na\u0161umo rodiklis yra lemiamas, kaip s\u0117kmingai skelbimas galiausiai veikia. Konversijos rodiklis gali b\u016bti optimizuotas, pasirinkus tinkamus raktinius \u017eod\u017eius kampanijai ir optimizavus produkto puslap\u012f. Taip pat j\u016bs\u0173 produkt\u0173 ir kain\u0173 konkurencingumas turi \u012ftakos konversijos rodikliui ir tur\u0117t\u0173 b\u016bti atsi\u017evelgta optimizuojant. Jei j\u016bs\u0173 konversijos rodiklis n\u0117ra pageidaujamame lygyje, mes jums <a href=\"https:\/\/movesell.de\/amazon-listing-optimieren\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>sudaryt\u0105 kontrolin\u012f s\u0105ra\u0161\u0105<\/strong><\/a>, pagal kur\u012f galite patikrinti savo produkto puslap\u012f d\u0117l optimizavimo poreikio ir taip ilgainiui pasiekti daugiau konversij\u0173.<\/li><li class=\"theme-wp-block\"><strong>Reklamos dalis<\/strong> taip pat suteikia \u012f\u017evalg\u0173 apie reklamos pajam\u0173 ir organini\u0173 pajam\u0173 santyk\u012f. Nors i\u0161 esm\u0117s tur\u0117t\u0173 b\u016bti siekiama subalansuoto santykio, vert\u0117 turi b\u016bti vertinama atsi\u017evelgiant \u012f individualiai nustatyt\u0105 strategin\u012f tiksl\u0105.<\/li><\/ul><\/div><h3 class=\"theme-wp-block gb-responsive-547627-identifier wp-block-heading\"><strong>Pelningumo rodikliai \u201eAmazon\u201c<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-861067-identifier\">Norint i\u0161matuoti pelningum\u0105, investicijos lyginamos su reklamos skelbimo s\u0117km\u0117mis. Tam verta apskai\u010diuoti KPI <strong>ROI (Investicij\u0173 gr\u0105\u017ea)<\/strong> ir <strong>ROAS (Reklamos i\u0161laid\u0173 gr\u0105\u017ea)<\/strong>. \u201eAmazon\u201c taip pat si\u016blo pelningumo rodiklius <strong>ACoS (Reklamos pardavimo kaina)<\/strong> ir <strong>TACoS (Bendra reklamos pardavimo kaina)<\/strong>.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-229214-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>ROI<\/strong> rodo reklamos kampanij\u0173 efektyvum\u0105 pelningumo ir gryn\u0173j\u0173 pelno skai\u010di\u0173 at\u017evilgiu. Pelningumo rodiklis apskai\u010diuojamas, kai pelnas dalijamas i\u0161 investuoto kapitalo. Jei ROI yra didesnis nei 1,0, grynasis pelnas yra didesnis u\u017e investuot\u0105 kapital\u0105. Esant ROI, ma\u017eesniam nei 1,0, projekt\u0105 galima laikyti nuostolingu. Ta\u010diau \u0161ios prielaidos turi b\u016bti vertinamos atsargiai, nes kry\u017eminis\/ papildomas pardavimas ir kiti teigiami \u0161alutiniai efektai n\u0117ra atsi\u017evelgiama.<\/li><li class=\"theme-wp-block\">Prie\u0161ingai, <strong>ROAS<\/strong> lygina bendras reklamos i\u0161laidas su gautomis reklamos pajamomis. Tokiu b\u016bdu jis vertina konkre\u010dios remiamos kampanijos, skelbim\u0173 grup\u0117s ar produkto bendr\u0105 efektyvum\u0105.<\/li><li class=\"theme-wp-block\">Remiantis \u201eAmazon\u201c sukurtu pelningumo rodikliu <strong>ACoS<\/strong>, reklamuotojai gali su\u017einoti, kiek pelningos yra reklamos kampanijos, palyginti su reklamos i\u0161laidomis. Kuo ma\u017eesn\u0117 vidutin\u0117 pardavimo kaina, tuo pelningesn\u0117 kampanija. Tod\u0117l ACoS priklauso prie svarbiausi\u0173 tikslini\u0173 rodikli\u0173, skirt\u0173 reklamos s\u0117kmei matuoti.<\/li><li class=\"theme-wp-block\"><strong>TACoS<\/strong> apskai\u010diuojamas taip pat, ta\u010diau atsi\u017evelgia ne tik \u012f reklamos i\u0161laidas, bet ir \u012f bendras i\u0161laidas, palyginti su gautomis bendromis pajamomis, tod\u0117l jis puikiai tinka bendrai pelningumui vertinti.<\/li><\/ul><\/div><h3 class=\"theme-wp-block gb-responsive-705213-identifier wp-block-heading\"><strong>\u201eAmazon\u201c KPI d\u0117l remiam\u0173 preki\u0173 vaizdo \u012fra\u0161\u0173<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-309500-identifier\">Remiam\u0173 preki\u0173 vaizdo \u012fra\u0161ai yra specifin\u0117 \u201eAmazon Advertising\u201c versija, kuriai yra savi KPI reklamos s\u0117kmei ir patiriamoms i\u0161laidoms matuoti.<\/p><h4 class=\"theme-wp-block gb-responsive-722533-identifier wp-block-heading\"><strong>Remiam\u0173 preki\u0173 vaizdo \u012fra\u0161\u0173 reklamos i\u0161laid\u0173 matavimas<\/strong><\/h4><p class=\"theme-wp-block gb-responsive-172456-identifier\">Taip pat \u010dia galioja Cost-per-Click apmok\u0117jimo tipas, kuris vaizdo \u012fra\u0161ams pateikiamas per \u201eAmazon\u201c pelningumo rodikl\u012f <strong>CPV (Cost-per-View)<\/strong>, nurodant\u012f vaizdo per\u017ei\u016bros kain\u0105. Be to, per \u201eAmazon\u201c KPI <strong>VCPM<\/strong> galima pateikti i\u0161laidas u\u017e 1000 matom\u0173 \u012fsp\u016bd\u017ei\u0173, kas suteikia geresn\u012f supratim\u0105 apie i\u0161laidas s\u0117kmingo pasiekiamumo atveju.<\/p><h4 class=\"theme-wp-block gb-responsive-192604-identifier wp-block-heading\"><strong>KPI d\u0117l SB vaizdo \u012fra\u0161\u0173 reklamos s\u0117km\u0117s<\/strong><\/h4><p class=\"theme-wp-block gb-responsive-327357-identifier\">Skirtingai nuo kit\u0173 skelbim\u0173 tip\u0173, vaizdo \u012fra\u0161\u0173 s\u0117km\u0117 did\u017ei\u0105ja dalimi gali b\u016bti vertinama pagal laik\u0105, kur\u012f vartotojai \u017ei\u016br\u0117jo vaizdo \u012fra\u0161\u0105. Taip galima pateikti skirtingus pelningumo rodiklius, nurodan\u010dius, kiek \u012fsp\u016bd\u017ei\u0173 vaizdo \u012fra\u0161as buvo \u017ei\u016brimas tam tikr\u0105 laik\u0105. Taigi galima \u012fvertinti, kiek vaizdo \u012fra\u0161as yra aktualus ar \u012fdomus:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-2863-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>Vaizdo \u012fra\u0161as, pirmasis ketvirtis<\/strong>: \u012fsp\u016bd\u017ei\u0173 skai\u010dius, kai vaizdo \u012fra\u0161as buvo \u017ei\u016brimas 25 %.<\/li><li class=\"theme-wp-block\"><strong>Vaizdo \u012fra\u0161as, antrasis ketvirtis<\/strong>: \u012fsp\u016bd\u017ei\u0173 skai\u010dius, kai vaizdo \u012fra\u0161as buvo \u017ei\u016brimas 50 %.<\/li><li class=\"theme-wp-block\"><strong>Vaizdo \u012fra\u0161as, tre\u010diasis ketvirtis<\/strong>: \u012fsp\u016bd\u017ei\u0173 skai\u010dius, kai vaizdo \u012fra\u0161as buvo \u017ei\u016brimas 75 %.<\/li><li class=\"theme-wp-block\"><strong>Baigtas vaizdo \u012fra\u0161as<\/strong>: \u012fsp\u016bd\u017ei\u0173 skai\u010dius, kai vaizdo \u012fra\u0161as buvo \u017ei\u016brimas 100 %.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-801715-identifier\">Papildomi pelningumo rodikliai, tokie kaip <strong>matom\u0173 \u012fsp\u016bd\u017ei\u0173<\/strong> skai\u010dius arba vaizdo \u012fra\u0161\u0173 skai\u010dius, kuriuose buvo <strong>panaikintas tyl\u0117jimas<\/strong>, suteikia informacijos apie sukeltas s\u0105veikas, kurios laikomos s\u0117kme. Ypa\u010d <strong>preki\u0173 puslapi\u0173 per\u017ei\u016br\u0173<\/strong> skai\u010dius, kuris yra susij\u0119s su skelbimais, suteikia informacijos apie remiam\u0173 preki\u0173 vaizdo \u012fra\u0161\u0173 s\u0117km\u0119, nes tai yra b\u016btinas tarpinis \u017eingsnis siekiant pardavimo.<\/p><h2 class=\"theme-wp-block gb-responsive-63359-identifier wp-block-heading\"><strong>I\u0161vada: K\u0105 KPI sako apie rinkos na\u0161um\u0105<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-768100-identifier\">\u201eAmazon\u201c galima rasti daugyb\u0119 KPI, kurie taikomi skirtingoms sritims ir suteikia \u012f\u017evalg\u0173 apie skirtingus klausimus. Tokiu b\u016bdu jie gali sudaryti pagrind\u0105 pagr\u012fstiems strateginiams sprendimams arba nustatyti realisti\u0161kus tikslus. Jei kai kurie produktai veikia geriau nei kiti, konkret\u016bs \u012f\u017evalgos apie reklamos s\u0117km\u0119 ar skelbim\u0173 pelningum\u0105 taip pat gali tur\u0117ti \u012ftakos produkt\u0173 kainodarai ar asortimento strategijai.<\/p><p class=\"theme-wp-block gb-responsive-749579-identifier\">Nuolatiniai savo rinkos na\u0161umo optimizavimui b\u016btina \u017einoti apie dabartinius procesus ir rezultatus. Jei pardavimas per \u201eAmazon\u201c neduoda pageidaujam\u0173 rezultat\u0173, KPI da\u017enai gali suteikti paai\u0161kinimus ir pad\u0117ti nustatyti galimus sprendimus ar patobulinimus. Pardav\u0117jai tur\u0117t\u0173 pasirinkti jiems aktualius KPI ir reguliariai steb\u0117ti bei rengti ataskaitas, kad pagerint\u0173 prek\u0117s \u017eenklo na\u0161um\u0105 \u201eAmazon\u201c ir pasiekt\u0173 nauj\u0105 lyg\u012f.<\/p><p class=\"theme-wp-block gb-responsive-609369-identifier has-small-font-size\">Vaizd\u0173 \u0161altiniai pagal vaizd\u0173 tvark\u0105: \u00a9 Jesse Bettencourt\/peopleimages.com &#8211; adobe.com \/ \u00a9 Movesell<\/p>","protected":false},"excerpt":{"rendered":"<p>Su milijonais kasdieni\u0173 lankytoj\u0173 \u201eAmazon\u201c si\u016blo pardav\u0117jams mil\u017eini\u0161k\u0105 potencial\u0105 pristatyti ir parduoti savo produktus. Rinkos vieta taip pritraukia vis daugiau pardav\u0117j\u0173, kurie, savo ruo\u017etu, susiduria su nuolat augan\u010dia konkurencija. Norint s\u0117kmingai reklamuoti savo produktus \u0161ioje itin konkurencingoje aplinkoje, \u201eAmazon Advertising\u201c yra s\u0117km\u0117s raktas. Bet kurios reklamos kampanijos tinka kuriems produktams ir kiek pelningos yra reklamos?<\/p>\n","protected":false},"author":3,"featured_media":25610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1167],"tags":[],"class_list":["post-223890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patarimai-amp-triukai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPIs for Amazon Sellers: What Marketplace Data Indicates<\/title>\n<meta name=\"description\" content=\"Daugyb\u0117 KPI \u201eAmazon\u201c gali greitai tapti per daug. Mes parodome, kurie duomenys i\u0161 tikr\u0173j\u0173 yra svarb\u016bs. 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