{"id":223896,"date":"2023-02-28T11:30:00","date_gmt":"2023-02-28T11:30:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/dvigubai-smagiau-amazon-antrasis-buy-box-yra-pasirenges-sukresti-rinkos-zaidima\/"},"modified":"2023-02-28T11:30:00","modified_gmt":"2023-02-28T11:30:00","slug":"dvigubai-smagiau-amazon-antrasis-buy-box-yra-pasirenges-sukresti-rinkos-zaidima","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/dvigubai-smagiau-amazon-antrasis-buy-box-yra-pasirenges-sukresti-rinkos-zaidima\/","title":{"rendered":"Dvigubai smagiau: \u201eAmazon\u201c antrasis Buy Box yra pasireng\u0119s sukr\u0117sti rinkos \u017eaidim\u0105!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-946512-identifier\">\u201eAmazon\u201c antrasis Buy Box sukelia visiems \u0161urmul\u012f: \u017eaidimo keitiklis! Revoliucinis! I\u0161 ties\u0173, situacija gali pasikeisti ne tik klientams, bet ir rinkos pardav\u0117jams, kurie taip pat tur\u0117s prisitaikyti prie nauj\u0173 s\u0105lyg\u0173. Iki \u0161iol Buy Box buvo \u017einomas kaip ma\u017eas geltonas pirkini\u0173 krep\u0161elio laukas produkto detal\u0117s puslapyje. Ateityje, ta\u010diau, kiekviename s\u0105ra\u0161e gali b\u016bti dvi jo versijos.<\/p><p class=\"theme-wp-block gb-responsive-510416-identifier\">Pasiruo\u0161kite apsipirkimo revoliucijai did\u017eiausioje pasaulio rinkoje! Vieno pardav\u0117jo, kuris u\u017eima visus pardavimus i\u0161 Buy Box, dienos gali baigtis, nes \u201eAmazon\u201c pristato galimyb\u0119, kad bent du pardav\u0117jai dalint\u0173si d\u0117mesiu. Su\u017einokite, kaip \u0161ie poky\u010diai formuos internetinio apsipirkimo ateit\u012f ir ar dinaminis kain\u0173 koregavimas d\u0117l Buy Box vietos vis dar yra aktualus &#8211; skaitykite toliau!<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-758335-identifier\">Koks poveikis yra Buy Box na\u0161umui?<\/h2><p class=\"theme-wp-block gb-responsive-747076-identifier\">Amazon Buy Box \u012fveikimas yra \u0161ventas gralis internetiniams pardav\u0117jams, ir ne be prie\u017easties &#8211; stulbinanti 90% pardavim\u0173 vyksta per ma\u017e\u0105j\u012f gelton\u0105 mygtuk\u0105 produkto puslapyje.<\/p><p class=\"theme-wp-block gb-responsive-190481-identifier\">Intensyviai konkurencingoje internetin\u0117s prekybos pasaulyje Buy Box algoritmo subtilybi\u0173 valdymas gali reik\u0161ti skirtum\u0105 tarp tiesiog i\u0161gyvenimo ir klestin\u010dio verslo, ypa\u010d tiems, kurie parduoda didmenin\u0117mis kainomis. Galimyb\u0117 laim\u0117ti ir i\u0161laikyti Buy Box ne tik padeda padidinti pardavimus, bet ir didina matomum\u0105 platformoje, sukuriant teigiam\u0105 atsiliepim\u0173 cikl\u0105, kuris gali dar labiau skatinti pardavimus.<\/p><p class=\"theme-wp-block gb-responsive-838286-identifier\">Nors yra keletas veiksni\u0173, kurie lemia tinkamum\u0105 Buy Box, toki\u0173 kaip produkto prieinamumas, kaina ir pardav\u0117jo na\u0161umo rodikliai, \u0161i\u0173 element\u0173 supratimas ir optimizavimas gali b\u016bti i\u0161\u0161\u016bkis daugeliui internetini\u0173 pardav\u0117j\u0173. Ta\u010diau tie, kurie s\u0117kmingai \u012fveikia Buy Box, gali atrakinti mil\u017eini\u0161k\u0105 augimo ir pelningumo potencial\u0105, sustiprindami savo pozicij\u0105 kaip geriausius atlik\u0117jus nuolat besikei\u010dian\u010diame e. prekybos pasaulyje.<\/p><p class=\"theme-wp-block gb-responsive-465906-identifier\">Antrojo \u201eAmazon\u201c Buy Box pristatymas yra daugiau nei tiesiog antroji galimyb\u0117 internetiniams ma\u017emenininkams &#8211; tai \u017eaidimo keitiklis. Dabar ir antr\u0105j\u0105 viet\u0105 u\u017eimantys pardav\u0117jai turi galimyb\u0119 spind\u0117ti ir pritraukti d\u0117mes\u012f savo pasi\u016blymais. Tik\u0117tina, kad padidinus antrojo pasi\u016blymo matomum\u0105, jis generuos daugiau pardavim\u0173, o paskirstymas fundamentaliai pasikeis: vietoj 90 % \/ 10 % dabar \u012fmanomas kitoks paskirstymas, pavyzd\u017eiui, 50 % \/ 40 % \/ 10 %. Ta\u010diau tai dar reikia pamatyti.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-746108-identifier\">\u0160iek tiek fono: Antrojo \u201eAmazon\u201c Buy Box gimimas<\/h2><p class=\"theme-wp-block gb-responsive-859690-identifier\">Kaip gerai \u017einoma, \u201eAmazon\u201c turi dvi funkcijas kaip platforma: \u012fmon\u0117 veikia kaip rinka, kur pardav\u0117jai gali parduoti savo produktus, ir pati veikia kaip pardav\u0117jas.<\/p><p class=\"theme-wp-block gb-responsive-507841-identifier\">N\u0117ra paslaptis, kad \u201eAmazon\u201c turi prieig\u0105 prie gausyb\u0117s duomen\u0173 rinkini\u0173 ir ne vie\u0161os verslo informacijos i\u0161 tre\u010di\u0173j\u0173 \u0161ali\u0173 tiek\u0117j\u0173. Kaip duomenimis pagr\u012fsta \u012fmon\u0117, \u201eAmazon\u201c turi galimyb\u0119 pasinaudoti \u0161ia informacija, kad skatint\u0173 savo augim\u0105 ir s\u0117km\u0119. Taip pat ai\u0161ku, kad \u201eAmazon\u201c gali naudoti gaut\u0105 informacij\u0105 savo s\u0117kmei ir augimui. \u201eAmazon\u201c jau kelis kartus buvo kritikuojama u\u017e konkurencijos teis\u0117s i\u0161naudojim\u0105 ir \u012ftak\u0105 Buy Box skyrimui.<\/p><p class=\"theme-wp-block gb-responsive-801888-identifier\">Kas nutiko anks\u010diau: <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_22_4522\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Europos Komisija prad\u0117jo tyrim\u0105 2019 met\u0173 viduryje <\/a>ir 2020 met\u0173 pabaigoje pateik\u0117 preliminari\u0105 nuomon\u0119, kad \u201eAmazon\u201c gali nebegal\u0117ti naudoti duomen\u0173 s\u0105\u017einingai konkurencijai rinkoje. Kol kas viskas gerai.<\/p><p class=\"theme-wp-block gb-responsive-755132-identifier\">Bet dabar pereiname prie svarbiausios argumentacijos d\u0117l Buy Box 2 \u012fvedimo \u201eAmazon\u201c. Antrojo tyrimo metu Komisija nor\u0117jo su\u017einoti:<br><br>1. Kaip atsitinka, kad atitinkamas Buy Box laim\u0117tojas prakti\u0161kai yra vienintelis prekiautojas, kuriam suteikiama pardavimo teis\u0117, ir<br>2. Koks yra ry\u0161ys tarp Buy Box akcij\u0173 skyrimo ir FBA programos naudojimo prekiautoj\u0173 pus\u0117je.<\/p><p class=\"theme-wp-block gb-responsive-23228-identifier\">Laim\u0117jimo situacija \u201eAmazon\u201c Komisijai buvo ai\u0161ki:. <br><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\">Pirkini\u0173 krep\u0161elio lauko ir \u201ePrime\u201c programos s\u0105veika<\/a> turi dvi dideles pasekmes. Pirma, ji nes\u0105\u017einingai teikia pirmenyb\u0119 \u201eAmazon\u201c pasi\u016blymams ir tiems, kurie naudoja \u201eFulfillment by Amazon\u201c. Antra, ji apsunkina vartotojams galimyb\u0119 matyti pasi\u016blymus i\u0161 internetini\u0173 ma\u017emeninink\u0173, kurie nenaudoja FBA. Tai rei\u0161kia, kad potencial\u016bs pirk\u0117jai gali praleisti geresnius pasi\u016blymus.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-522994-identifier\">Antrojo Buy Box gimimas \u201eAmazon\u201c<\/h3><p class=\"theme-wp-block gb-responsive-105995-identifier\">Susid\u016brusi su reik\u0161mingos baudos gr\u0117sme d\u0117l savo verslo praktik\u0173, \u201eAmazon\u201c buvo priversta priimti \u0161iuos \u012fsipareigojimus:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-333406-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-202049-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eAmazon\u201c u\u017etikrino, kad nenaudos nepriklausom\u0173 pardav\u0117j\u0173 ne vie\u0161\u0173 duomen\u0173 savo pardavimams,<\/li><li class=\"theme-wp-block gb-responsive-908540-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">kad visus pasi\u016blymus pirkini\u0173 krep\u0161elio lauke vertint\u0173 be favoritizmo,<\/li><li class=\"theme-wp-block gb-responsive-75525-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ir kad konkurent\u0173 pasi\u016blym\u0105 rodyt\u0173 \u0161alia Buy Box pasi\u016blymo, jei konkurent\u0173 pasi\u016blymas turi reik\u0161ming\u0105 kainos ir\/arba pristatymo skirtum\u0105.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-4365-identifier\">Iki 2023 met\u0173 bir\u017eelio antrojo Buy Box \u012fgyvendinimas turi b\u016bti baigtas visose ES \u0161alyse, i\u0161skyrus Italij\u0105. Be to, \u201eAmazon\u201c pri\u0117m\u0117 \u0161iuos privalomus \u012fsipareigojimus d\u0117l <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-fba-privalumai-viskas-ka-reikia-zinoti\/\">\u201ePrime\u201c programos (Amazon FBA)<\/a>:<br><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-913900-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-650231-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nustatyti nediskriminacines s\u0105lygas ir kriterijus, pagal kuriuos kvalifikuojami prekiautojai ir j\u0173 pasi\u016blymai \u201ePrime\u201c programai.<\/li><li class=\"theme-wp-block gb-responsive-555056-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Leisti \u201ePrime\u201c pardav\u0117jams laisvai pasirinkti savo logistikos ir pristatymo paslaug\u0173 teik\u0117jus bei tiesiogiai der\u0117tis d\u0117l s\u0105lyg\u0173 su pasirinktomis \u012fmon\u0117mis.<\/li><li class=\"theme-wp-block gb-responsive-571677-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nenaudoti informacijos, gautos per \u201ePrime\u201c, apie tre\u010di\u0173j\u0173 \u0161ali\u0173 ve\u017e\u0117j\u0173 s\u0105lygas ir veikl\u0105, savo logistikos paslaugoms.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-792661-identifier\">Revoliucinis! \u017daidimo keit\u0117jas! &#8211; Profesional\u0173 reakcija \u012f antr\u0105j\u012f Buy Box \u201eAmazon\u201c<\/h2><p class=\"theme-wp-block gb-responsive-882055-identifier\">Neseniai \u012fvestas antrasis pirkini\u0173 laukas elektronin\u0117s prekybos platformose jau suk\u0117l\u0117 gausyb\u0119 reakcij\u0173 i\u0161 pramon\u0117s ekspert\u0173 ir internetini\u0173 pardav\u0117j\u0173. <a href=\"https:\/\/www.wuv.de\/Info\/W-V-meets-INTERNET-WORLD\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ingrid Lommer i\u0161 Internet World Business<\/a> atkreip\u0117 d\u0117mes\u012f \u012f <a href=\"https:\/\/www.linkedin.com\/posts\/ronny-marx_gamechanger-buybox-amazon-activity-7011208637075357696-CHEZ\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ronny Marx #Gamechanger<\/a> hashtag&#8217;\u0105 ir i\u0161nagrin\u0117jo pirmuosius poky\u010dius, kuriuos \u201eAmazon\u201c gali jau testuoti.<\/p><p class=\"theme-wp-block gb-responsive-194616-identifier\">Tarp labiausiai paveikt\u0173 naujojo vystymosi yra rinkos pardav\u0117jai, kurie nori suprasti, kaip pateikimas \u012f \u201eneteising\u0105\u201c Buy Box paveiks j\u0173 reklam\u0105 ir reklamos biud\u017eet\u0105. Pagal taisykl\u0119, \u201ekas turi Buy Box, turi mok\u0117ti u\u017e reklam\u0105\u201c, tai priduria dar vien\u0105 sud\u0117tingumo lyg\u012f internetiniams ma\u017emenininkams. Be to, kyla tam tikras neai\u0161kumas d\u0117l antrojo Buy Box galimo dizaino, kuris \u0161iuo metu sukelia daugiau painiavos nei pagerina vartotojo patirt\u012f.<\/p><p class=\"theme-wp-block gb-responsive-891843-identifier\">T\u0119siama diskusija apie antrojo Buy Box \u012fgyvendinim\u0105 produkt\u0173 puslapiuose ir paie\u0161koje, ma\u017emenininkams ir agent\u016br\u0173 vadovams keliant klausimus d\u0117l Buy Box steb\u0117jimo ir kaip vystysis konkurencija tarp dviej\u0173 pasi\u016blym\u0173. \u0160ios problemos buvo pabr\u0117\u017etos neseniai paskelbtame \u012fra\u0161e (prieinamas tik vokie\u010di\u0173 kalba) <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7021443367825768449\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Michael Frontzek<\/a>, atspindin\u010diame poreik\u012f daugiau ai\u0161kumo ir informacijos apie antrojo Buy Box pasekmes.<\/p><p class=\"theme-wp-block gb-responsive-950268-identifier\">Kadangi pramon\u0117 toliau kovoja su \u0161io vystymosi poveikiu, ai\u0161ku, kad antrojo pirkini\u0173 lauko \u012fvedimas tur\u0117s reik\u0161ming\u0173 pasekmi\u0173 internetiniams ma\u017emenininkams. Tik laikas parodys, kaip elektronin\u0117s prekybos kra\u0161tovaizdis vystysis reaguojant \u012f \u0161\u012f naujausi\u0105 pokyt\u012f.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-365059-identifier\"><img decoding=\"async\" width=\"844\" height=\"475\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-844x475.png\" alt=\"Dvigubai smagiau: \u201eAmazon\u201c antrasis Buy Box ketina sukr\u0117sti rinkos \u017eaidim\u0105!\" class=\"wp-image-25141\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-407x229.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-768x432.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-844x475.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission.png 1200w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-47713-identifier\">Antrasis Buy Box ir kain\u0173 per\u017ei\u016bra<\/h2><p class=\"theme-wp-block gb-responsive-752082-identifier\">Antrojo Buy Box laim\u0117tojo atrankos kriterijai dar nebuvo nustatyti. Neai\u0161ku, ar antrasis pasi\u016blymas bus pateiktas tik su FBM, ar bus tinkami ir paketai.<br><br>Ta\u010diau viena dalis lieka nepakitusi: kaina vis dar yra lemiamas veiksnys Buy Box skyrimui. Pardav\u0117jai, kurie optimizuoja savo kainas, turi ger\u0105 galimyb\u0119 b\u016bti s\u0105ra\u0161o vir\u0161uje ir laim\u0117ti matomum\u0105 bei pardavimus.<br><br>\u010cia \u012f pagalb\u0105 ateina kain\u0173 per\u017ei\u016bros \u012frankiai, tokie kaip SELLERLOGIC, nes jie leid\u017eia pardav\u0117jui visi\u0161kai kontroliuoti produkto kain\u0105 ir laim\u0117ti Buy Box &#8211; nesvarbu, ar tai Nr. 1, ar Nr. 2. Antrojo Buy Box \u012fvedimas atveria galimyb\u0119 pasiekti pana\u0161\u0173 matomum\u0105 su didesne kaina, tod\u0117l kain\u0173 per\u017ei\u016bros \u012frankiai tampa svarbesni nei bet kada anks\u010diau.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-134633-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-190300-identifier\">&#8220;Technin\u0117mis priemon\u0117mis \u201eAmazon\u201c kol kas nebuvo paskelbta joki\u0173 poky\u010di\u0173. Manau, kad FBM pardav\u0117jai tur\u0117s didesnes galimybes generuoti daugiau pardavim\u0173 su antruoju Buy Box, ta\u010diau tai dar reikia pamatyti. M\u016bs\u0173 rekomendacija yra ir lieka steb\u0117ti savo veikl\u0105, dinami\u0161kai koreguoti kainas ir ai\u0161kiai \u017einoti, kas yra teisinga ir svarbu j\u016bs\u0173 verslui.&#8221;<\/p>\n<cite>Igor Branopolski, SELLERLOGIC<\/cite><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-270423-identifier\">Galutin\u0117s mintys<\/h2><p class=\"theme-wp-block gb-responsive-826592-identifier\">Neseniai \u012fvestas antrasis Buy Box internetin\u0117s prekybos platformose suk\u0117l\u0117 vilt\u012f d\u0117l s\u0105\u017einingesn\u0117s konkurencijos tarp daugelio internetini\u0173 ma\u017emeninink\u0173, ypa\u010d t\u0173, kurie konkuruoja su elektronin\u0117s prekybos mil\u017einu \u201eAmazon\u201c, nes Buy Box yra kritinis s\u0117km\u0117s veiksnys \u0161ioje platformoje. Nepaisant \u0161io teigiamo vystymosi, jo poveikio mastas lieka neai\u0161kus, o t\u0119siama diskusija \u0161iuo etapu yra daugiausia spekuliatyvi.<\/p><p class=\"theme-wp-block gb-responsive-312008-identifier\">Suinteresuotos \u0161alys jau gali susidaryti pirmin\u012f \u012fsp\u016bd\u012f apie antrojo Buy Box potencial\u0173 poveik\u012f, tyrin\u0117damos pasi\u016blymus, kurie jau reklamuojami su abiem Buy Box. Ta\u010diau redakcin\u0117 komanda labiau orientuojasi \u012f potenciali\u0173 pirk\u0117j\u0173 reakcijas \u012f nauj\u0105 vystym\u0105si. Ar antrojo Buy Box \u012fvedimas sukels daugiau painiavos tarp klient\u0173, ar jis pad\u0117s i\u0161spr\u0119sti dvi svarbias problemas? Pirma, kad kainos u\u017e t\u0105 pat\u012f produkt\u0105 gali labai skirtis, ir antra, kad \u201eAmazon\u201c n\u0117ra vienintelis pardav\u0117jas platformoje.<\/p><p class=\"theme-wp-block gb-responsive-585865-identifier\">Nors tikimasi, kad antrojo Buy Box \u012fvedimas padidins konkurencij\u0105 ir suteiks daugiau skaidrumo pirk\u0117jams, dar reikia pamatyti, ar taip bus. Kadangi elektronin\u0117s prekybos kra\u0161tovaizdis toliau vystosi, bus \u012fdomu steb\u0117ti \u0161io vystymosi poveik\u012f bendrai internetin\u0117s prekybos dinamikai.<\/p><p class=\"theme-wp-block gb-responsive-31288-identifier has-small-font-size\">Vaizdo kreditas: \u00a9 Porechenskaya &#8211; stock.adobe.com \/ Europos Komisija<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eAmazon\u201c antrasis Buy Box sukelia visiems \u0161urmul\u012f: \u017eaidimo keitiklis! Revoliucinis! I\u0161 ties\u0173, situacija gali pasikeisti ne tik klientams, bet ir rinkos pardav\u0117jams, kurie taip pat tur\u0117s prisitaikyti prie nauj\u0173 s\u0105lyg\u0173. Iki \u0161iol Buy Box buvo \u017einomas kaip ma\u017eas geltonas pirkini\u0173 krep\u0161elio laukas produkto detal\u0117s puslapyje. Ateityje, ta\u010diau, kiekviename s\u0105ra\u0161e gali b\u016bti dvi jo versijos. Pasiruo\u0161kite<\/p>\n","protected":false},"author":21,"featured_media":25182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1161,1152],"tags":[],"class_list":["post-223896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pardavimas-amazon","category-visi-apie-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eAmazon\u201c antrasis Buy Box: k\u0105 tai rei\u0161kia \u201eAmazon\u201c pardav\u0117jams<\/title>\n<meta name=\"description\" content=\"\u201eAmazon\u201c antrasis Buy Box ketina tapti \u017eaidimo keit\u0117ju \u201eAmazon\u201c pardav\u0117jams. 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