{"id":223917,"date":"2020-06-16T08:36:00","date_gmt":"2020-06-16T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/finding-entering-and-optimizing-amazon-backend-search-terms-here-s-how\/"},"modified":"2020-06-16T08:36:00","modified_gmt":"2020-06-16T08:36:00","slug":"finding-entering-and-optimizing-amazon-backend-search-terms-here-s-how","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/finding-entering-and-optimizing-amazon-backend-search-terms-here-s-how\/","title":{"rendered":"Finding, entering, and optimizing Amazon backend search terms \u2013 Here’s how!"},"content":{"rendered":"

Sellers of pure trading goods rarely enjoy this, while private label sellers, on the other hand, get to deal with it for new ASINs: the keywords. Many immediately think of optimizing the product title and description on the product page, but for the Amazon algorithm, those search terms entered in the backend are at least equally important.<\/p>

However, the seller is not only faced with the question of which keywords actually fit their product best \u2013 the way Amazon can optimally read search terms also occasionally leads to confusion. Therefore, we have looked at what requirements there are for keywords on Amazon, how they should ideally be used, and whether tools for keyword research are really necessary.<\/p>

What are search terms on Amazon?<\/h2>

Almost every customer browsing the various marketplaces of the e-commerce giant has a specific search behavior: purchase interest. In the overwhelming majority of cases, they use the search bar at the top of the homepage. Such keywords entered there to find specific products are Amazon search terms, also known as keywords.<\/p>

To find the appropriate product for the search phrase, the A9 algorithm compares the keyword of the search query with the terms entered in the backend. The online giant follows an exclusive approach: Only products can be found through the search bar where all the keywords used in the search query are also entered in the backend. This includes not only the field for search terms but also the fields for title, bullet points, and to a certain extent even the description.<\/p>

Therefore, the rule is: The more Amazon search terms the backend contains, the better the ranking of a product is likely to be. Additionally, these keywords should have as high relevance as possible in relation to the product.<\/p>

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Kaip optimizuoti s\u0105ra\u0161o priekin\u0119 dal\u012f, jau buvo aptarta m\u016bs\u0173 \u012fra\u0161e apie SEO optimizavim\u0105<\/a> produkt\u0173 informacijos puslapiuose.<\/p><\/blockquote><\/figure>

In addition, there are the so-called style keywords. These are relevant for categorizing an item into different product categories, so they are only indirectly related to a specific search query. Only if a listing is equipped with style keywords will it still appear when users further narrow down their search results using the filter options and, for example, select a specific category. However, sellers cannot freely enter Amazon search terms here but must select from suggestions such as target audience, theme, etc.<\/p>

Reikalavimai paie\u0161kos terminams, nustatyti pa\u010dios Amazon<\/h2>

Paprastai internetinis mil\u017einas yra gana sant\u016brus su parei\u0161kimais apie tai, kaip veikia jo algoritmas ir reitingavimo veiksni\u0173 svoris. Ta\u010diau, kai kalbama apie raktinius \u017eod\u017eius, Amazon daro i\u0161imt\u012f ir si\u016blo konkret\u016bs patarimai d\u0117l teisingo paie\u0161kos termin\u0173 naudojimo<\/a> backend’e.<\/p>