{"id":223935,"date":"2021-07-27T08:36:00","date_gmt":"2021-07-27T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kas-yra-amazon-attribution-kaip-suprasti-klientu-kelione-optimizuoti-savo-reklama-ir-padidinti-pardavimus\/"},"modified":"2021-07-27T08:36:00","modified_gmt":"2021-07-27T08:36:00","slug":"kas-yra-amazon-attribution-kaip-suprasti-klientu-kelione-optimizuoti-savo-reklama-ir-padidinti-pardavimus","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/kas-yra-amazon-attribution-kaip-suprasti-klientu-kelione-optimizuoti-savo-reklama-ir-padidinti-pardavimus\/","title":{"rendered":"Kas yra \u201eAmazon Attribution\u201c? Kaip suprasti klient\u0173 kelion\u0119, optimizuoti savo reklam\u0105 ir padidinti pardavimus"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-179895-identifier\">Reklamos vykdymas \u201eAmazon\u201c yra viena, o s\u0117km\u0117s pasiekimas i\u0161 tos reklamos yra visai kas kita. Galiausiai geriausia kampanija su Mike&#8217;u Tysonu kaip herojumi jums nebus naudinga, jei ji nesusisieks su j\u016bs\u0173 tikslin\u0117mis auditorijomis \u2013 pavyzd\u017eiui, jei parduodate ro\u017ein\u012f nag\u0173 lak\u0105 ma\u017eoms princes\u0117ms.<\/p><p class=\"theme-wp-block gb-responsive-13829-identifier\">Be abejo, \u0161is pavyzdys yra \u0161iek tiek ekstremalus, ta\u010diau auditorijai pritaikytos reklamos svarba yra negin\u010dijama. \u010cia \u201eAmazon Attribution\u201c tampa svarbiu \u012frankiu jums kaip rinkos pardav\u0117jui. Su \u0161ia programa jau kur\u012f laik\u0105 turite galimyb\u0119 gauti svarbi\u0173 \u012f\u017evalg\u0173 apie savo reklamos kampanij\u0173 efektyvum\u0105. Pa\u017evelkime atid\u017eiau \u012f \u0161i\u0105 paslaug\u0105.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-222620-identifier\">Kas yra <strong>\u201eAmazon Attribution\u201c?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-324567-identifier\">\u201eAmazon Attribution\u201c programa yra \u201e<a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/reklamuokite-amazon-2025-m-viskas-ka-reikia-zinoti\/\">Amazon Advertising<\/a>\u201c (dar \u017einoma kaip \u201eAmazon AMS\u201c) dalis ir suteikia jums \u012f\u017evalg\u0173 apie j\u016bs\u0173 reklamos pastang\u0173, kurias vykdote u\u017e \u201eAmazon\u201c rib\u0173, efektyvum\u0105. Tai gali apimti, pavyzd\u017eiui, el. pa\u0161to kampanijas, socialin\u0117s \u017einiasklaidos reklam\u0105 ar \u201eGoogle Ads\u201c.<\/p><p class=\"theme-wp-block gb-responsive-223590-identifier\">\u0160is analiz\u0117s \u012frankis pirmiausia skirtas nustatyti, koki\u0105 dal\u012f j\u016bs\u0173 reklamos ne \u201eAmazon\u201c kanaluose sudaro produkto pardavimai, ir palyginti skirtingas reklamos platformas, skelbimus ir formatus tarpusavyje.<\/p><p class=\"theme-wp-block gb-responsive-452509-identifier\">Tuo tarpu s\u0117km\u0119 \u012fra\u0161\u0173, tinklara\u0161\u010di\u0173 ir kit\u0173 organin\u0117s rinkodaros veiksm\u0173 taip pat galima sekti iki j\u016bs\u0173 pardavim\u0173.<\/p><p class=\"theme-wp-block gb-responsive-861664-identifier\">\u201eAmazon Attribution\u201c remiasi trimis strateginiais pagrindais.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-575219-identifier\">Pagrindas #1: \u012evertinti<\/h3><p class=\"theme-wp-block gb-responsive-444923-identifier\">Jei norite s\u0117kmingai reklamuoti u\u017e \u201eAmazon\u201c rib\u0173, turite analizuoti, kok\u012f poveik\u012f turi \u0161ios reklamos veiklos. Tai priklauso pirmam pagrindui.<\/p><p class=\"theme-wp-block gb-responsive-818858-identifier\">\u201eAmazon Attribution\u201c rodo, k\u0105 i\u0161 tikr\u0173j\u0173 jums suteikia \u201eFacebook Ads\u201c, \u201eGoogle Ads\u201c ir kt. Tai leid\u017eia pamatyti, kurioms reklamos formoms j\u016bs\u0173 klientai reaguoja ir kuriuose kanaluose jie yra aktyv\u016bs. Gali b\u016bti, kad \u201eFacebook Ads\u201c atne\u0161a did\u017eiul\u0119 s\u0117km\u0119 kitiems internetiniams ma\u017emenininkams, ta\u010diau j\u016bs\u0173 specifin\u0117 tikslin\u0117 auditorija visai nereaguoja \u012f jas arba reaguoja minimaliai, nes jie mieliau naudojasi \u201eTikTok\u201c. T\u0119sti investicijas \u012f \u0161i\u0105 reklamos platform\u0105 b\u016bt\u0173 ekonomi\u0161kai nenaudinga.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-51184-identifier\">Pagrindas #2: Optimizuoti<\/h3><p class=\"theme-wp-block gb-responsive-316946-identifier\">Dabar, kai \u017einote, kurie kanalai ir formatai rezonuoja su j\u016bs\u0173 tikslin\u0117mis auditorijomis, at\u0117jo laikas optimizuoti \u2013 tai antrasis \u201eAmazon Attribution\u201c pagrindas.<\/p><p class=\"theme-wp-block gb-responsive-705081-identifier\">Pasitelkus reklamos analiz\u0119 pagal poreik\u012f, kampanijas galima optimizuoti net ir j\u0173 vykdymo metu. Tai gali \u017eymiai padidinti poveik\u012f ir efektyvum\u0105.<\/p><p class=\"theme-wp-block gb-responsive-551326-identifier\">\u0160iame etape pirmiausia kalbama apie internetini\u0173 kampanij\u0173 nukreipim\u0105 \u012f auditorij\u0105. Universalios analiz\u0117s i\u0161 \u201eAmazon Attribution\u201c modelio pad\u0117s jums tai padaryti.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-174863-identifier\">Pagrindas #3: Planuoti<\/h3><p class=\"theme-wp-block gb-responsive-505181-identifier\">Tre\u010diasis pagrindas leid\u017eia jums planuoti savo b\u016bsimus rinkodaros veiksmus. Per \u201eAmazon Attribution\u201c su\u017einote, kurios i\u0161 j\u016bs\u0173 tikslini\u0173 auditorij\u0173 ir strategij\u0173 suteikia did\u017eiausi\u0105 investicij\u0173 gr\u0105\u017e\u0105 (ROI). Be to, \u012fvairios nusileidimo puslapiai leid\u017eia gauti \u012fvairi\u0105 informacij\u0105 apie j\u016bs\u0173 klientus ir j\u0173 pirkimo elgsen\u0105. Tai taip pat suteikia \u012f\u017evalg\u0173 apie tai, kurie formatai geriausiai rezonuoja su j\u016bs\u0173 tikslin\u0117mis auditorijomis.<\/p><p class=\"theme-wp-block gb-responsive-481085-identifier\">Per \u201eAmazon Attribution Console\u201c taip pat galima atsisi\u0173sti ataskaitas, kuriose pateikiama informacija apie \u201eAmazon\u201c konversijas. Konversijos apima, pavyzd\u017eiui, produkto informacijos puslapio per\u017ei\u016bras (dar \u017einomas kaip informacijos puslapio per\u017ei\u016bros arba DPV), produkt\u0173 prid\u0117jim\u0105 \u012f pirkini\u0173 krep\u0161el\u012f ir u\u017ebaigtus pirkimus.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-960520-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-39549-identifier\">\u201eAmazon Attribution\u201c nepateikia informacijos apie tai, kaip gerai veikia \u012fra\u0161ai kitose platformose, bet parodo, kaip jie veikia j\u016bs\u0173 klient\u0173 pirkimo elgsen\u0105, paspaudus j\u016bs\u0173 skelbimus ir pasiekus j\u016bs\u0173 produkt\u0173 puslapius ar prek\u0117s \u017eenkl\u0173 parduotuves. Jei jus domina patiktukai ir s\u0105veikos socialin\u0117je \u017einiasklaidoje, tur\u0117tum\u0117te \u012fsigyti atitinkam\u0105 socialin\u0117s \u017einiasklaidos \u012frank\u012f. Be to, \u012f\u017evalgos yra ribotos iki klient\u0173 jud\u0117jimo ir srauto u\u017e \u201eAmazon\u201c rib\u0173.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-701247-identifier\">Kas gali naudotis Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-254620-identifier\">Vokietijoje visi profesional\u016bs pardav\u0117jai, kurie u\u017eregistravo savo prek\u0117s \u017eenkl\u0105 \u201eAmazon\u201c prek\u0117s \u017eenkl\u0173 registre, \u0161iuo metu gali naudotis \u0161iuo \u012frankiu. Agent\u016bros taip pat turi prieig\u0105 prie \u0161ios paslaugos. Nor\u0117dami pasiekti program\u0105, galite naudoti savitarnos konsol\u0119 arba konkret\u0173 \u012frank\u012f \u201eAmazon Attribution\u201c, kuris yra prijungtas prie \u201eAmazon Advertising API\u201c.<\/p><p class=\"theme-wp-block gb-responsive-472868-identifier\">Ta\u010diau konsol\u0117 n\u0117ra prieinama visiems prekybos centrams. Ji gali b\u016bti naudojama Europoje (i\u0161skyrus Nyderlandus ir \u0160vedij\u0105), taip pat JAV ir Kanados prekybos centruose.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-569169-identifier\">Kiek kainuoja Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-301731-identifier\">Analiz\u0117s \u012frankis \u0161iuo metu yra prieinamas nemokamai. Suinteresuoti pardav\u0117jai gali pasiekti Amazon Attribution per savitarnos konsol\u0119 arba per Amazon Ads partnerius. Beje, po registracijos gausite Amazon Attribution nuorod\u0105 \u012f savo konsol\u0119 el. pa\u0161tu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-376674-identifier\">Kaip veikia Amazon Attribution?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-840114-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg\" alt=\"Kas yra Amazon Attribution? Taip suprantate savo klient\u0173 kelion\u0119.\" class=\"wp-image-56104\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-956181-identifier\">Amazon Attribution naudoja \u017eymes, kad steb\u0117t\u0173 klient\u0173, kurie paspaud\u0117 j\u016bs\u0173 skelbim\u0105 u\u017e prekybos centro rib\u0173, elgsen\u0105. J\u016bs turite prid\u0117ti \u0161i\u0105 \u017eym\u0119 prie savo skelbimo tikslinio URL. Dabar \u201eAmazon\u201c gali priskirti elgsen\u0105 konkre\u010diam skelbimui. Beje, \u201eAmazon Attribution\u201c taip pat stebi, kaip elgiasi klientai, kurie nepirko j\u016bs\u0173 produkt\u0173. Tai leid\u017eia tiksliai suprasti, kuriame kliento kelion\u0117s etape potencial\u016bs pirk\u0117jai atsisako ir dirbti su \u0161iomis silpnyb\u0117mis.<\/p><p class=\"theme-wp-block gb-responsive-267507-identifier\">I\u0161 esm\u0117s, Amazon Attribution principas yra pana\u0161us \u012f UTM parametrus, naudojamus \u201eGoogle Analytics\u201c steb\u0117jimui.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-748916-identifier\">Kokius KPI galite matuoti su Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-827163-identifier\">Jei norite naudotis Amazon Attribution, turite steb\u0117ti konkre\u010dius KPI. \u0160ie rodikliai parodo, kaip veikia konkretus skelbimas, platforma, auditorija ir kt. Tai apima, pavyzd\u017eiui, \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181238-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-336678-identifier\">\u2026 parodymai, kurie parodo, kiek vartotoj\u0173 mat\u0117 skelbim\u0105.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-229276-identifier\">\u2026 paspaudim\u0173 rodiklis, kuris nurodo bendr\u0105 paspaudim\u0173 skai\u010di\u0173, kur\u012f sugeneravo konkretus skelbimas.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12409-identifier\">\u2026 puslapio per\u017ei\u016bros arba DPV, kurie gali b\u016bti priskirti atribucijos \u017eyme.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-435103-identifier\">\u2026 prid\u0117jimo prie krep\u0161elio (ATC) veiksm\u0173 skai\u010dius, kuris rodo, kaip da\u017enai produktas buvo prid\u0117tas prie pirkini\u0173 krep\u0161elio.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-53350-identifier\">\u2026 pirkimai, kurie buvo gauti i\u0161 reklamos priemon\u0117s.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-952864-identifier\">\u2026 bendros pajamos, kurias skelbimas sugeneravo reklamuojamam produktui per pardavimus.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-140304-identifier\">Kaip sukurti \u017eymes \u201eAmazon Attribution\u201c?<\/h3><p class=\"theme-wp-block gb-responsive-184976-identifier\">Po prisijungimo prie \u201eAmazon Attribution\u201c konsol\u0117s vartotojai turi sukurti aplank\u0105, kuriame bus saugomos kampanijos. Tada vartotojai gali prid\u0117ti produktus (arba j\u0173 ASIN), kurie tur\u0117t\u0173 b\u016bti reklamuojami ir stebimi.<\/p><p class=\"theme-wp-block gb-responsive-50535-identifier\">\u012erankis tada sukuria URL \u017eymes, kurias turite nurodyti kartu su tiksliniu URL \u201eAmazon\u201c i\u0161oriniuose skelbimuose, kad klientai b\u016bt\u0173 atitinkamai stebimi. Ta\u010diau \u017eymes tur\u0117tum\u0117te naudoti tik tuo atveju, jei nuoroda tiesiogiai veda \u012f atitinkam\u0105 produkto informacijos puslap\u012f.<\/p><p class=\"theme-wp-block gb-responsive-235214-identifier\">Prie\u0161 prad\u0117dami, tur\u0117tum\u0117te apsvarstyti, k\u0105 tiksliai norite steb\u0117ti su Amazon Attribution. Ar visi \u201eFacebook\u201c skelbimai tur\u0117t\u0173 tur\u0117ti t\u0105 pa\u010di\u0105 \u017eym\u0119, o visi \u201eGoogle\u201c skelbimai \u2013 kit\u0105? Tada galite gerai palyginti \u0161ias dvi platformas tarpusavyje. Ta\u010diau taip pat galite nor\u0117ti atskirai analizuoti individualius skelbim\u0173 formatus, kad pamatytum\u0117te, kaip jie veikia j\u016bs\u0173 tikslin\u0119 auditorij\u0105. Tokiu atveju turite naudoti skirtingas \u017eymes atitinkamiems skelbimams.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-859846-identifier\">K\u0105 suteikia prieiga prie Amazon Attribution?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-283824-identifier\"><img decoding=\"async\" width=\"844\" height=\"563\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg\" alt=\"Net jei pardav\u0117jai turi daugiau nei vien\u0105 prek\u0117s \u017eenkl\u0105, Amazon Attribution yra naudojamas. Beta faz\u0117 dabar taip pat buvo baigta.\" class=\"wp-image-56107\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-768x512.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-864412-identifier\">Internetinis mil\u017einas teigia, kad \u0161is \u012frankis padidins j\u016bs\u0173 pardavimus ir maksimaliai padidins ROI. \u201ePremier Nutrition\u201c atvejo tyrime <a href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/introducing-amazon-attribution?ref_=a20m_us_p_attr_prmrntr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">jie net prane\u0161a apie 96% pardavim\u0173 augim\u0105, palyginti su ankstesniu ketvir\u010diu, ir 322% palyginti su ankstesniu met\u0173 laikotarpiu, naudojant Amazon Attribution.<\/p><p class=\"theme-wp-block gb-responsive-260659-identifier\">Ar j\u016bs trigubinsite savo pardavimus, yra kitas klausimas. Ta\u010diau faktas yra tas, kad papildomi duomenys tur\u0117t\u0173 leisti jums daryti tikslius i\u0161vadas. Taip galite su\u017einoti, kas traukia j\u016bs\u0173 klientus arba kas sulaiko juos nuo pirkimo sprendimo. Tur\u0117dami \u0161ias \u017einias, galite i\u0161naudoti savo stiprybes ir spr\u0119sti silpnybes. Abu tai padidins pardavim\u0173 skai\u010dius.<\/p><p class=\"theme-wp-block gb-responsive-137113-identifier\">Malonus \u0161alutinis poveikis yra tas, kad j\u016bs\u0173 kampanijos, optimizuotos remiantis \u201eAmazon Attribution\u201c duomenimis, netiesiogiai prisid\u0117s prie geresnio organinio reitingo. Kuo daugiau klient\u0173 lankosi ir konvertuoja j\u016bs\u0173 produkto puslapiuose, tuo geriau <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/kaip-is-tikruju-veikia-amazon-algoritmas\/\">Amazon algoritmas<\/a> vertina j\u016bs\u0173 na\u0161um\u0105 ir atitinkamai reitinguoja jus auk\u0161\u010diau.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-837359-identifier\">Geriausios praktikos: padidinkite pajamas su Amazon Attribution<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293690-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-627552-identifier\"><strong>Supraskite \u012frank\u012f:<\/strong> I\u0161 esm\u0117s negalite nieko sugadinti. Taigi dr\u0105siai prad\u0117kite nuo grubios sistemos, kad suprastum\u0117te \u012frank\u012f, pavyzd\u017eiui, su viena \u017eyme kiekvienai reklamos platformai, ir eksperimentuokite su rezultatais.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375353-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-311596-identifier\"><strong>Naudokite skirtingas \u017eymes kiekvienam skelbimui:<\/strong> Kai geriau susipa\u017einsite su sistema, galite pereiti prie skirting\u0173 \u017eymi\u0173 naudojimo kiekvienam skelbimui. Taip galite surinkti i\u0161samesnius \u012f\u017evalgas.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-457775-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553601-identifier\"><strong>Investuokite ir optimizuokite:<\/strong> Dabar galite su\u017einoti, kurios j\u016bs\u0173 ne \u201eAmazon\u201c reklamos priemon\u0117s veikia gerai, o kurios neatitinka l\u016bkes\u010di\u0173. Investuokite daugiau biud\u017eeto \u012f stiprias kampanijas ir optimizuokite silpnas.<\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18900-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-207764-identifier\"><strong>Naudokite A\/B testus<\/strong> kartu su Amazon Attribution: Taip galite su\u017einoti, kok\u012f poveik\u012f turi ma\u017eos pakeitimai \u2013 pavyzd\u017eiui, tekste ar skelbimo dizaino.<\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959879-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-541955-identifier\"><strong>Optimizuokite savo turin\u012f:<\/strong> J\u016bs\u0173 skelbimai gali neveikti prastai, ta\u010diau jei DPV retai b\u016bna po ATC ar net pirkimo, tai arba j\u016bs\u0173 skelbimas tiksliniam URL n\u0117ra pakankamai aktualus, arba j\u016bs\u0173 produkto informacijos puslapis, \u012fskaitant j\u016bs\u0173 <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ turin\u012f<\/a>, reikalauja d\u0117mesio.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-638883-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-278001-identifier\"><strong>Naudokite retargeting\u0105:<\/strong> J\u016bs matote, kad reklama veikia ir j\u016bs\u0173 produkto puslapis kruop\u0161\u010diai generuoja ATC, ta\u010diau pirkimai palieka daug norim\u0173 rezultat\u0173? Tuomet gali b\u016bti verta dar kart\u0105 kreiptis \u012f \u0161iuos klientus, kad \u012ftikintum\u0117te juos atlikti pirkim\u0105. <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-retargeting-pasiekti-klientus-uz-amazon-ribu-su-tinkamu-taikymu\/\">\u201eAmazon\u201c taip pat si\u016blo sprendim\u0105 \u0161iam retargetingui<\/a>.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-681733-identifier\">I\u0161vada<\/h2><p class=\"theme-wp-block gb-responsive-558706-identifier\">Su Amazon Attribution internetinis mil\u017einas suk\u016br\u0117 b\u016bd\u0105 pardav\u0117jams steb\u0117ti reklamos kampanij\u0173 poveik\u012f u\u017e prekybos centro rib\u0173. Automati\u0161kai sugeneruotos \u017eym\u0117s pridedamos prie reklamoje naudojamo tikslo URL, leid\u017eian\u010dio programai steb\u0117ti potenciali\u0173 klient\u0173 veiksmus.<\/p><p class=\"theme-wp-block gb-responsive-972161-identifier\">Jei reklamuojate u\u017e \u201eAmazon\u201c rib\u0173, \u201eAmazon Attribution\u201c yra b\u016btinas. Taip galite u\u017etikrinti, kad j\u016bs\u0173 reklama pasiekt\u0173 tikslin\u0119 auditorij\u0105. Galite remtis geriausiai veikian\u010diais rezultatais ir pa\u0161alinti silpnybes. Tam pasinaudokite \u012f\u017evalgomis i\u0161 savo tikslin\u0117s auditorijos elgsenos. Kuriame kliento kelion\u0117s etape konversija suma\u017e\u0117ja? Tai suteikia daug informacijos apie j\u016bs\u0173 optimizavimo galimybes. Ilgainiui pasieksite didesnes pajamas ir padidinsite savo internetini\u0173 kampanij\u0173 ROI.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78884-identifier\">Da\u017enai u\u017eduodami klausimai<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726218334929\"><strong class=\"schema-faq-question\"><strong>Kas yra Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Attribution yra analiz\u0117s \u012frankis, leid\u017eiantis rinkos pardav\u0117jams steb\u0117ti savo reklamos pastangas platformose u\u017e \u201eAmazon\u201c. Tokiu b\u016bdu galima matuoti tokius KPI kaip per\u017ei\u016bros ir reklamos paspaudim\u0173 rodiklis arba pirkimai, priskirti reklamai.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218352276\"><strong class=\"schema-faq-question\"><strong>Kas yra ADS \u201eAmazon\u201c?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u201eADS\u201c paprastai rei\u0161kia \u201eAmazon Advertising\u201c arba \u201eAmazon Advertising Services\u201c. \u201eAmazon\u201c reklamos platforma leid\u017eia reklamuotojams reklamuoti savo produktus ir prek\u0117s \u017eenklus \u201eAmazon\u201c svetain\u0117je, kad padidint\u0173 matomum\u0105, tikslint\u0173 klientus ir padidint\u0173 pardavimus. Yra \u012fvairi\u0173 tip\u0173 reklam\u0173, kurias galima vykdyti per \u201eAmazon Advertising\u201c, \u012fskaitant remiamus produktus, remiamus prek\u0117s \u017eenklus ir remiamas skelbim\u0173. \u0160ios reklamos pasirodo skirtingose \u201eAmazon\u201c svetain\u0117s puslapiuose, ta\u010diau taip pat yra \u201eAmazon\u201c paslaug\u0173, leid\u017eian\u010di\u0173 reklamuoti i\u0161orin\u0117se svetain\u0117se ir platformose.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218372245\"><strong class=\"schema-faq-question\"><strong>Kiek kainuoja Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u0160iuo metu prieiga prie \u201eAmazon Attribution Console\u201c yra nemokama.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218385640\"><strong class=\"schema-faq-question\"><strong>Kas gali naudoti Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Vokietijoje visi profesional\u016bs pardav\u0117jai, kurie u\u017eregistravo savo prek\u0117s \u017eenkl\u0105 \u201eAmazon\u201c prek\u0117s \u017eenkl\u0173 registre, gali naudoti \u0161\u012f \u012frank\u012f. Agent\u016bros ir tre\u010di\u0173j\u0173 \u0161ali\u0173 paslaug\u0173 teik\u0117jai taip pat turi prieig\u0105 ir gali, pavyzd\u017eiui, steb\u0117ti savo klient\u0173 \u201eAmazon\u201c reklam\u0105.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218403228\"><strong class=\"schema-faq-question\"><strong>Kaip veikia Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Programa sukuria vadinamus \u017eymenis kiekvienam reklamuojamam produktui, kurie v\u0117liau pridedami prie reklamos tikslinio URL. Tai leid\u017eia steb\u0117ti per\u017ei\u016bras, paspaudimus, produkto puslapio per\u017ei\u016bras, pirkimus ir kt.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-982877-identifier has-small-font-size\">Vaizd\u0173 autoryst\u0117 pagal vaizd\u0173 tvark\u0105: \u00a9 Sutthiphong \u2013 stock.adobe.com \/ \u00a9 Junsei \u2013 stock.adobe.com \/ \u00a9 Jelena \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Reklamos vykdymas \u201eAmazon\u201c yra viena, o s\u0117km\u0117s pasiekimas i\u0161 tos reklamos yra visai kas kita. Galiausiai geriausia kampanija su Mike&#8217;u Tysonu kaip herojumi jums nebus naudinga, jei ji nesusisieks su j\u016bs\u0173 tikslin\u0117mis auditorijomis \u2013 pavyzd\u017eiui, jei parduodate ro\u017ein\u012f nag\u0173 lak\u0105 ma\u017eoms princes\u0117ms. Be abejo, \u0161is pavyzdys yra \u0161iek tiek ekstremalus, ta\u010diau auditorijai pritaikytos reklamos svarba<\/p>\n","protected":false},"author":5,"featured_media":56098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1149],"tags":[],"class_list":["post-223935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamuokite-su-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kas yra Amazon Attribution? (\u012eskaitant geriausias praktikas)<\/title>\n<meta name=\"description\" content=\"Su Amazon Attribution galima steb\u0117ti reklamos kampanijas u\u017e \u201eAmazon\u201c. 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