{"id":223944,"date":"2021-04-29T10:00:00","date_gmt":"2021-04-29T10:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kodel-amazon-fba-taip-pat-yra-gera-ideja-privatiems-prekes-zenklams-pardavejams\/"},"modified":"2021-04-29T10:00:00","modified_gmt":"2021-04-29T10:00:00","slug":"kodel-amazon-fba-taip-pat-yra-gera-ideja-privatiems-prekes-zenklams-pardavejams","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/kodel-amazon-fba-taip-pat-yra-gera-ideja-privatiems-prekes-zenklams-pardavejams\/","title":{"rendered":"Kod\u0117l Amazon FBA taip pat yra gera id\u0117ja privatiems prek\u0117s \u017eenklams pardav\u0117jams"},"content":{"rendered":"

Kiekvienas, kuris parduoda savo privat\u0173 prek\u0117s \u017eenkl\u0105<\/a> Amazon, gali naudoti FBA<\/a> taip pat efektyviai kaip ir prekini\u0173 \u017eenkl\u0173 pardav\u0117jai. Nors \u0161iuo atveju padid\u0117jusi galimyb\u0117 laim\u0117ti Buy Box n\u0117ra viliojanti, FBA rei\u0161kia puiki\u0105 klient\u0173 patirt\u012f, o patenkinti klientai sugr\u012f\u017eta. Be to, daug darbo yra atimama i\u0161 j\u016bs\u0173 rank\u0173 \u2013 raktini\u0173 \u017eod\u017ei\u0173 logistika.<\/p>

\u010cia su\u017einosite, kaip Amazon FBA gali palaikyti j\u016bs\u0173 privat\u0173 prek\u0117s \u017eenkl\u0105 <\/strong>. Pirmiausia pa\u017evelkime dar kart\u0105, kas yra FBA ir kaip jis veikia.<\/p>

Kas yra \u201eFulfillment By Amazon\u201c (FBA)?<\/h2>

Per pastaruosius de\u0161imtme\u010dius internetinis mil\u017einas sugeb\u0117jo tobulinti savo vykdymo procesus. Jo patirtis ir, ne ma\u017eiau svarbu, technin\u0117 \u012franga leid\u017eia greitai apdoroti siuntimus. Ta\u010diau klient\u0173 kontaktas ir gr\u0105\u017einim\u0173 valdymas taip pat yra apimami su FBA.<\/p>

Norint naudotis Amazon FBA <\/strong>, pardav\u0117jai siun\u010dia savo prekes \u012f vien\u0105 i\u0161 e-komercijos mil\u017eino logistikos centr\u0173. I\u0161 \u010dia Amazon perima ir i\u0161 prad\u017ei\u0173 saugo prekes. Kai klientas u\u017esisako atitinkam\u0105 produkt\u0105, jis yra surenkamas, supakuojamas ir i\u0161siun\u010diamas. Did\u017eioji \u0161io proceso dalis yra automatizuota, tod\u0117l daugelyje logistikos centr\u0173 galite pamatyti dirban\u010dius robotus.<\/p>

Ta\u010diau FBA paslauga nesibaigia su siuntimu. Jei kyla pristatymo problem\u0173 arba klientai yra nepatenkinti gautomis prek\u0117mis, siuntimo mil\u017einas taip pat perima \u0161iuos procesus. Gr\u0105\u017einim\u0173 valdymas ir klient\u0173 aptarnavimas atitinka auk\u0161tus standartus, susijusius su klient\u0173 pasitenkinimu.<\/p>

Amazon’e klientai visada yra d\u0117mesio centre. Visi sprendimai ir procesai turi b\u016bti priimami j\u0173 interesais. Taigi, Amazon FBA programa taip pat gali pad\u0117ti privatiems prek\u0117s \u017eenklams pardav\u0117jams. Nes bendra puiki klient\u0173 patirtis palieka ger\u0105, patenkint\u0105 jausm\u0105 pirk\u0117jams, tod\u0117l jie v\u0117l pirks i\u0161 \u0161i\u0173 pardav\u0117j\u0173.<\/p>

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Kas yra privatus prek\u0117s \u017eenklas?<\/h2>

Pardav\u0117jai, kurie nenori parduoti prekini\u0173 \u017eenkl\u0173<\/a>, pavyzd\u017eiui, nes nori i\u0161vengti konkurencijos d\u0117l Buy Box, gali sukurti savo prek\u0117s \u017eenkl\u0105 ir sukurti vadinam\u0105j\u012f privat\u0173 prek\u0117s \u017eenkl\u0105. \u0160iam verslo modeliui pardav\u0117jai gali \u012fsigyti produktus ir juos pa\u017eym\u0117ti savo etikete.<\/p>

Tai leid\u017eia privatiems prek\u0117s \u017eenklams pardav\u0117jams kurti savo prek\u0117s \u017eenklo buvim\u0105 ir taip pat sukurti savo produkto detali\u0173 puslap\u012f. Konkurencija d\u0117l Buy Box yra pa\u0161alinta, nes jie tiesiog yra vieninteliai \u0161io produkto pardav\u0117jai. Ta\u010diau paie\u0161kos rezultatuose yra konkurencija. Pavyzd\u017eiui, jei klientai ie\u0161ko telefono d\u0117klo, jie gauna stulbinan\u010dius \u201edaugiau nei 50 000 rezultat\u0173\u201c.<\/p>

Be to, parduodant savo prek\u0117s \u017eenkl\u0105 galima gauti didesn\u012f peln\u0105 nei parduodant prekinius \u017eenklus. Daugiau privalum\u0173 ir tr\u016bkum\u0173, susijusi\u0173 su privatiais prek\u0117s \u017eenklais, galite rasti m\u016bs\u0173 tinklara\u0161\u010dio \u012fra\u0161e: Privatus prek\u0117s \u017eenklas Amazon \u2013 verslo id\u0117ja 2020 m. ar praeities dalykas?<\/a><\/p>

Kaip privat\u016bs prek\u0117s \u017eenklai<\/strong> pardav\u0117jai gali pasinaudoti FBA<\/strong>? <\/h2>
\"Amazon<\/figure><\/div>

FBA privalumai pirmiausia slypi tame, kad pardav\u0117jams yra atimama daug darbo. Juk ne tik did\u017eioji dalis logistikos yra pa\u0161alinama, bet ir darbas klient\u0173 aptarnavime.<\/p>

Privatiems prek\u0117s \u017eenklams Amazon FBA rei\u0161kia, kad pardav\u0117jai turi daugiau laiko investuoti \u012f savo prek\u0117s \u017eenklo k\u016brim\u0105. Juk prek\u0117s \u017eenklo ir rinkodaros svarba \u010dia vaidina reik\u0161ming\u0105 vaidmen\u012f. Tur\u0117ti savo prek\u0117s \u017eenkl\u0105 yra malonu, ta\u010diau jei niekas jo ne\u017eino (arba negali su juo susipa\u017einti), \u0161is kelias n\u0117ra pelningas.<\/p>

Be darbo palengvinimo, taip pat pa\u0161alinamos i\u0161laidos savo sand\u0117liui ir potencialiems darbuotojams. Nes vir\u0161 tam tikro dyd\u017eio gara\u017eas tiesiog nebeu\u017etenka. \u010cia geras inventoriaus valdymas yra b\u016btinas, nes labai lengva prarasti orientacij\u0105, kuris daiktas yra saugomas kur ir kokie yra atitinkami atsarg\u0173 lygiai.<\/p>

Privataus prek\u0117s \u017eenklo pardav\u0117jo Amazon FBA verslas taip pat garantuoja grei\u010diausi\u0105 siuntim\u0105. Daugelis klient\u0173 Amazon tikisi, kad siuntimas bus atliktas t\u0105 pa\u010di\u0105 arba kit\u0105 dien\u0105 \u2013 ir daugelis pardav\u0117j\u0173 tai taip pat si\u016blo. Jei klientai turi pasirinkim\u0105 tarp dviej\u0173 pana\u0161i\u0173 produkt\u0173, kurie jiems patinka vienodai, ta\u010diau vienas bus pristatytas rytoj, o kitas \u2013 kit\u0105 savait\u0119, kur\u012f grei\u010diausiai pasirinkti?<\/p>

Amazon FBA taip pat padeda privat\u0173 prek\u0117s \u017eenkl\u0105 per ekstremaliai auk\u0161tus standartus, susijusius su klient\u0173 aptarnavimu. Kaip jau min\u0117ta, klientai visada yra pirmoje vietoje Amazon. Visi procesai yra sukurti j\u0173 interesais. Tai ypa\u010d aktualu klient\u0173 aptarnavimui. Internetinis mil\u017einas turi didel\u0119, apmokyt\u0105 komand\u0105, kuri visada yra draugi\u0161ka, orientuota \u012f sprendimus ir lengvai pasiekiama.<\/p>

Tai nat\u016braliai lemia didel\u012f klient\u0173 pasitenkinim\u0105 ir didel\u0119 tikimyb\u0119, kad \u0161ie klientai v\u0117l pirks i\u0161 Amazon ir taip pat i\u0161 j\u016bs\u0173. I\u0161 ties\u0173, geras gr\u0105\u017einim\u0173 valdymas gali netgi padidinti klient\u0173 lojalum\u0105, nes tai kuria pasitik\u0117jim\u0105 \u012fmone.<\/p>\t\t

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\n\t\t\tPrad\u0117kite savo kelion\u0119 nuo pardav\u0117jo iki bestselerio – su SELLERLOGIC.\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\tGaukite nemokam\u0105 bandom\u0105j\u0105 versij\u0105 \u0161iandien ir pamatykite, kaip tinkamos paslaugos gali pad\u0117ti jums pereiti nuo ger\u0173 rezultat\u0173 prie GERIAUSI\u0172. Nepraleiskite progos. Veikite dabar.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\t\tPrad\u0117kite dabar<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

Taip privat\u016bs prek\u0117s \u017eenklai<\/strong> pardav\u0117jai puikiai naudojasi FBA<\/strong><\/h2>

Nieko n\u0117ra nemokamo \u2013 net ir Amazon FBA paslauga. (Privat\u016bs prek\u0117s \u017eenklai) pardav\u0117jai tur\u0117t\u0173 atid\u017eiai pa\u017evelgti \u012f i\u0161laidas<\/a>.<\/p>

\u0160ios paslaugos mokes\u010diai priklauso nuo produkto dyd\u017eio ir svorio. Kuo didesn\u0117s ir sunkesn\u0117s prek\u0117s, tuo didesni FBA mokes\u010diai. Tod\u0117l programa n\u0117ra vienodai tinkama kiekvieno tipo prek\u0117ms. Ypa\u010d jautrios ir trapios prek\u0117s taip pat ma\u017eiau tinka Amazon FBA. (Privat\u016bs prek\u0117s \u017eenklai) pardav\u0117jai tur\u0117t\u0173 apsvarstyti, ar j\u0173 produkto reikalavimai gerai atitinka \u0161i\u0105 paslaug\u0105.<\/p>

Amazon taip pat n\u0117ra tobulas, tod\u0117l FBA gali pasitaikyti klaid\u0173. Prek\u0117s gali dingti sand\u0117lyje arba b\u016bti sugadintos. Taip pat gali nutikti, kad Amazon gr\u0105\u017eina klientams pinigus u\u017e prekes, ta\u010diau gr\u0105\u017einimas niekada nepasiekia j\u016bs\u0173 vietos. Geros naujienos yra tai, kad galite gauti kompensacij\u0105 u\u017e \u0161ias klaidas. J\u016bs gaunate FBA ataskaitas, kurias reikia per\u017ei\u016br\u0117ti d\u0117l klaid\u0173. Alternatyviai, galite naudoti kompensacijos \u012frank\u012f Amazon FBA. Tai atima didel\u0119 darbo dal\u012f i\u0161 privat\u0173 prek\u0117s \u017eenkl\u0173 pardav\u0117j\u0173. Lost & Found automati\u0161kai analizuoja j\u016bs\u0173 ataskaitas fone iki 18 m\u0117nesi\u0173 atgal ir rodo kompensacijos reikalavimus. Be to, jis paruo\u0161ia lai\u0161k\u0105 Amazon, tod\u0117l vartotojams tereikia j\u012f nukopijuoti ir \u012fklijuoti \u012f Seller Central ir i\u0161si\u0173sti.<\/p>

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Ar Amazon FBA taip pat turi tr\u016bkum\u0173 privatiems prek\u0117s \u017eenklams pardav\u0117jams?<\/h2>

Svarbi privat\u0173 prek\u0117s \u017eenkl\u0173 k\u016brimo dalis yra klient\u0173 lojalumo k\u016brimas. Ta\u010diau naudojantis Amazon FBA privatiems prek\u0117s \u017eenklams–<\/strong> pardav\u0117jams neleid\u017eiama bendrauti su klientais. Bet kokia komunikacija yra internetinio mil\u017eino atsakomyb\u0117, o skrajut\u0117s, nuolaid\u0173 kuponai ar pana\u0161\u016bs daiktai negali b\u016bti \u012ftraukti.<\/p>

Ta\u010diau Amazon si\u016blo prek\u0117s \u017eenkl\u0173 savininkams kelet\u0105 \u012fdomi\u0173 rinkodaros galimybi\u0173: nuo tiksling\u0173 remiam\u0173 skelbim\u0173 iki savo prek\u0117s \u017eenklo parduotuv\u0117s<\/a>. \u0160ios galimyb\u0117s s\u0105lyga yra tai, kad prek\u0117s \u017eenklas yra registruotas Amazon Prek\u0117s \u017eenkl\u0173 registre. Taip galite netiesiogiai susisiekti su savo klientais. Sukurkite savo prek\u0117s \u017eenklo parduotuv\u0119 pagal savo pageidavimus, papasakokite savo istorij\u0105 ir parodykite savo unikalius pardavimo ta\u0161kus. Ten taip pat galite si\u016blyti specialias akcijas ir kuponus.<\/p>

Taip pat galite pasiekti savo klientus ir atkreipti d\u0117mes\u012f \u012f savo prek\u0117s ar produkt\u0173 prid\u0117tin\u0119 vert\u0119 su remiamais skelbimais ar prek\u0117s \u017eenklais<\/a>.<\/p>

Ta\u010diau galb\u016bt svarbiausias dalykas yra tas, kad per Amazon FBA galite pasi\u016blyti puik\u0173 klient\u0173 aptarnavim\u0105. Kaip jau apra\u0161yta, programa padeda jums greitai pristatyti prekes j\u016bs\u0173 klientams ir u\u017etikrina, kad viskas skland\u017eiai vykt\u0173 su gr\u0105\u017einimais, d\u0117ka apmokyt\u0173 Amazon darbuotoj\u0173.<\/p>

I\u0161vada<\/h2>
\"Privatus<\/figure><\/div>

Amazon FBA programa taip pat gali palaikyti privatus prek\u0117s \u017eenkl\u0173–<\/strong> pardav\u0117jus, nes ji perima didel\u0119 darbo dal\u012f. Per tobulintas procesus internetinio mil\u017eino logistikos centruose ir auk\u0161\u010diausios klas\u0117s klient\u0173 aptarnavim\u0105, klient\u0173 kelion\u0117 tampa tobula, o klientai mielai perka v\u0117l. \u0160i teigiama patirtis perduodama privatiems prek\u0117s \u017eenklams, o pirk\u0117jai susieja teigiam\u0105 jausm\u0105 su prek\u0117s \u017eenklu. Tai, savo ruo\u017etu, skatina teigiamus atsiliepimus, rekomendacijas ir pakartotinius pirkimus.<\/p>

\u017dinoma, galite taip pat patys tvarkyti savo vykdym\u0105 ir b\u016bti s\u0117kmingi, ta\u010diau tuomet tur\u0117tum\u0117te u\u017etikrinti, kad atitiktum\u0117te Amazon nustatytus standartus. Tai rei\u0161kia, kad prek\u0117s tur\u0117t\u0173 pasiekti klientus per vien\u0105 ar dvi dienas (priklausomai nuo kategorijos, galb\u016bt \u0161iek tiek ilgiau) ir kad klient\u0173 aptarnavimas veikt\u0173 be priekai\u0161t\u0173.<\/p>

Ta\u010diau ne kiekviena prek\u0117 yra vienodai tinkama Amazon FBA. Privat\u016bs prek\u0117s \u017eenklai pardav\u0117jai tur\u0117t\u0173 apsvarstyti \u0161ios paslaugos i\u0161laidas ir naud\u0105. Jei prek\u0117s yra ypa\u010d sunkios ar didel\u0117s, arba jei jums labai svarbu \u012ftraukti skrajutes \u012f siuntinius, gali b\u016bti geriau patiems tvarkyti logistik\u0105 ir klient\u0173 aptarnavim\u0105.<\/p>

Vaizd\u0173 kreditai pagal vaizd\u0173 tvark\u0105: \u00a9 VectorMine<\/a> \u2013 stock.adobe.com \/ \u00a9iiierlok_xolms<\/a> \u2013 stock.adobe.com \/ \u00a9 Trueffelpix<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Kiekvienas, kuris parduoda savo privat\u0173 prek\u0117s \u017eenkl\u0105 Amazon, gali naudoti FBA taip pat efektyviai kaip ir prekini\u0173 \u017eenkl\u0173 pardav\u0117jai. Nors \u0161iuo atveju padid\u0117jusi galimyb\u0117 laim\u0117ti Buy Box n\u0117ra viliojanti, FBA rei\u0161kia puiki\u0105 klient\u0173 patirt\u012f, o patenkinti klientai sugr\u012f\u017eta. Be to, daug darbo yra atimama i\u0161 j\u016bs\u0173 rank\u0173 \u2013 raktini\u0173 \u017eod\u017ei\u0173 logistika. \u010cia su\u017einosite, kaip Amazon<\/p>\n","protected":false},"author":5,"featured_media":9764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1707,1161,1167],"tags":[],"class_list":["post-223944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-vykdymas","category-pardavimas-amazon","category-patarimai-amp-triukai"],"yoast_head":"\nAmazon FBA kaip Privatus \u017eenklas: Ar tai prasminga?<\/title>\n<meta name=\"description\" content=\"Amazon FBA privatiems \u017eenklams: Su\u017einokite \u010dia, k\u0105 pardav\u0117jai turi apsvarstyti ir kaip pritraukti daugiau 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