{"id":223968,"date":"2021-08-31T08:47:00","date_gmt":"2021-08-31T08:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/nuo-reklamos-stulpelio-iki-skaitmenines-eros-kaip-jus-gaunate-naudos-is-amazon-dsp\/"},"modified":"2021-08-31T08:47:00","modified_gmt":"2021-08-31T08:47:00","slug":"nuo-reklamos-stulpelio-iki-skaitmenines-eros-kaip-jus-gaunate-naudos-is-amazon-dsp","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/nuo-reklamos-stulpelio-iki-skaitmenines-eros-kaip-jus-gaunate-naudos-is-amazon-dsp\/","title":{"rendered":"Nuo reklamos stulpelio iki skaitmenin\u0117s eros \u2013 Kaip j\u016bs gaunate naudos i\u0161 Amazon DSP"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-869447-identifier\">Skaitmenin\u0117je eroje turime daugyb\u0119 duomen\u0173. Reklamuotojai taip pat i\u0161 to gauna naudos. Pra\u0117jo laikai, kai reklama buvo skelbiama gerajame senajame reklamos stulpelyje. K\u0105 rinkodaros specialistai \u017einojo apie t\u0173, kurie mat\u0117 reklam\u0105, pirkimo elgsen\u0105? Ma\u017eai. \u017dinoma, vieta tur\u0117jo reik\u0161m\u0117s, ta\u010diau pro stulpel\u012f grei\u010diausiai pra\u0117jo \u012fvairi\u0173 charakteri\u0173: t\u0117vai su vaikais, dideli\u0173 korporacij\u0173 vadovai, AC\/DC gerb\u0117jai, taip pat Johnny Cash gerb\u0117jai.<\/p><p class=\"theme-wp-block gb-responsive-871936-identifier\">\u0160iandien situacija atrodo \u0161iek tiek kitaip. \u017dinoma, visos auk\u0161\u010diau i\u0161vardytos grup\u0117s taip pat apsiperka \u201eAmazon\u201c. Ta\u010diau jiems rodomos skirtingos reklamos. Ir tai remiasi j\u0173 interesais. Jei klientai perka nauj\u0105 \u201eIron Maiden\u201c album\u0105, jiems gali b\u016bti rekomenduojama ir AC\/DC. Kad tai b\u016bt\u0173 \u012fmanoma, d\u0117ka daugyb\u0117s klient\u0173 duomen\u0173, kuriuos \u201eAmazon\u201c kasdien renka apie savo klientus.<\/p><p class=\"theme-wp-block gb-responsive-551803-identifier\">J\u016bs, kaip reklamuotojas, galite i\u0161 to gauti naudos pasikliaudami programine reklama. Paklausos pus\u0117s platforma, arba tiesiog Amazon DSP, yra b\u016btent tai, ko jums reikia.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-666673-identifier\">Kas yra Amazon DSP?<\/h2><p class=\"theme-wp-block gb-responsive-972011-identifier\">Su Amazon DSP tikslinimas tampa vaik\u0173 \u017eaidimu. Nes platforma si\u016blo erdv\u0119 programin\u0117s reklamos galimyb\u0117ms.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-150817-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-49336-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Programin\u0117 reklama interneto rinkodaroje rei\u0161kia automatin\u012f reklamos vietos pirkim\u0105 ir pardavim\u0105 realiuoju laiku. Reklamos rodomos remiantis vartotoj\u0173 duomenimis ir taip pasiekia tiksliai pritaikyt\u0105 tikslin\u0119 auditorij\u0105.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-303746-identifier\">Su DSP \u201eAmazon\u201c leid\u017eia jums pasiekti savo tikslin\u0119 auditorij\u0105 \u2013 ne tik pa\u010dioje prekyviet\u0117je, bet ir u\u017e jos rib\u0173. Beje, i\u0161oriniai asmenys taip pat gali naudoti Amazon DSP.<\/p><div class=\"wp-block-image gb-responsive-32402-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"1194\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-844x1194.png\" alt=\"Amazon DSP: Cheat Sheet\" class=\"wp-image-14498\" style=\"width:633px;height:896px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-407x576.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-768x1086.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-844x1194.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-1086x1536.png 1086w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet.png 1414w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-806395-identifier\">Kas yra tikslinimas?<\/h3><p class=\"theme-wp-block gb-responsive-59870-identifier\">J\u016bs, tikriausiai, \u017einote tai: ie\u0161kote konkretaus daikto, pavyzd\u017eiui, Adidas sportba\u010di\u0173. Ir staiga visame internete matote \u012fvairi\u0173 sportba\u010di\u0173 reklam\u0105. Tai yra tikslinimas.<\/p><p class=\"theme-wp-block gb-responsive-534045-identifier\">Tikslin\u0117 auditorija yra tiksliai apibr\u0117\u017eta. Tai apima tiek demografinius duomenis, tiek interesus, paie\u0161kos ir pirkimo elgsen\u0105.<\/p><p class=\"theme-wp-block gb-responsive-738329-identifier\">\u201eAmazon\u201c pati renka did\u017eiul\u012f kiek\u012f duomen\u0173 apie savo klientus. Internetinis mil\u017einas turi prana\u0161um\u0105, nes \u017eino ne tik tai, kas patinka ar ant ko paspaud\u017eiama, bet ir tai, kas i\u0161 tikr\u0173j\u0173 perkama.<\/p><p class=\"theme-wp-block gb-responsive-613008-identifier\">Remdamasi \u0161iais duomenimis, \u201eAmazon\u201c tada rodo reklamas, kurias \u012fmon\u0117 mano, kad atitinka pirk\u0117jo ankstesn\u0119 pirkimo elgsen\u0105. \u0160i tikslin\u0117 reklama yra daug labiau tik\u0117tina, kad bus per\u017ei\u016brima nei ta, kuri neturi nieko bendro su vartotojo interesais.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-383777-identifier\">Retargeting<\/h3><div class=\"wp-block-image gb-responsive-140032-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"665\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/amazon-dsp-definition-targeting.jpeg\" alt=\"Amazon DSP: Definition Targeting\" class=\"wp-image-13049\" style=\"width:474px;height:316px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/amazon-dsp-definition-targeting-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/amazon-dsp-definition-targeting.jpeg 665w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-230168-identifier\">Tikslinimas taip pat apima retargeting\u0105. Jei pirk\u0117jas paspaud\u017eia ant skelbimo, bet neperka, j\u016bs, kaip pardav\u0117jas, norite paskatinti \u0161iuos klientus pirkti. Kadangi produkto detal\u0117s puslapis jau buvo paspaustas, akivaizdu, kad yra susidom\u0117jimas j\u016bs\u0173 produktu.<\/p><p class=\"theme-wp-block gb-responsive-162350-identifier\">Su Amazon DSP galite v\u0117l pasiekti \u0161iuos neapsisprendusius klientus kitose svetain\u0117se, pavyzd\u017eiui, kai jie yra socialiniuose tinkluose. Tokiu b\u016bdu j\u016bs\u0173 produktas nuolat gr\u012f\u017eta \u012f pirk\u0117j\u0173 d\u0117mes\u012f ir gali vis dar paskatinti juos atlikti pirkim\u0105 su tinkamomis reklamomis.<\/p><p class=\"theme-wp-block gb-responsive-706406-identifier\">Paklausos pus\u0117s platforma skiria reklamos viet\u0105 rinkodaros specialistams. Reklamos, kurios tada rodomos, yra puikiai pritaikytos klientams, o tikimyb\u0117, kad reklama bus per\u017ei\u016br\u0117ta, o ne ignoruojama, padid\u0117ja daugyb\u0119 kart\u0173.<\/p><p class=\"theme-wp-block gb-responsive-332521-identifier\">\u0160ios reklamos vietos yra ne tik pa\u010dioje prekyviet\u0117je, bet ir kitose \u012fmon\u0117s puslapiuose, pavyzd\u017eiui, FireTV. DSP reklamos gali b\u016bti rodomos netgi \u012fgaliot\u0173 tre\u010di\u0173j\u0173 \u0161ali\u0173 paslaug\u0173 teik\u0117j\u0173 puslapiuose.<\/p><p class=\"theme-wp-block gb-responsive-735398-identifier\">Tai mus veda prie kito klausimo:<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-777672-identifier\">Kas gali naudoti Amazon DSP?<\/h2><p class=\"theme-wp-block gb-responsive-647849-identifier\">Principu, visi reklamuotojai gali naudoti Amazon DSP kaip reklamos form\u0105. Ta\u010diau tur\u0117tum\u0117te atkreipti d\u0117mes\u012f, kad \u0161is \u012frankis n\u0117ra nemokamas.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-40580-identifier\">Jums reikia reikiam\u0173 l\u0117\u0161\u0173<\/h3><p class=\"theme-wp-block gb-responsive-617805-identifier\">M\u016bs\u0173 <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/ekspertu-nuomone-ateities-amazon-kaip-rinka-vystysis\/\">ekspert\u0173 pokalbyje apie \u201eAmazon\u201c ateit\u012f<\/a> Ronny Marx, \u201eIntomarkets\u201c generalinis direktorius, mini bent 3,000 \u20ac per m\u0117nes\u012f, jei naudojate savitarnos paslaug\u0105 arba kreipiat\u0117s \u012f \u201eAmazon DSP\u201c partneri\u0173 agent\u016br\u0105, toki\u0105 kaip <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.intomarkets.com\/\">intomarkets<\/a>. Ta\u010diau jis taip pat rekomenduoja \u012f \u0161i\u0105 problem\u0105 \u017ei\u016br\u0117ti su \u017eymiai didesniu biud\u017eetu.<\/p><p class=\"theme-wp-block gb-responsive-994349-identifier\">Alternatyviai, galite naudoti ir internetinio mil\u017eino valdom\u0105 paslaug\u0105. Tuomet jums bus suteiktas specialus paskyros vadybininkas, kuris pad\u0117s jums valdyti kampanijas, skirtas b\u016btent Amazon DSP. \u010cia jums reik\u0117s \u0161iek tiek giliau ki\u0161ti \u012f ki\u0161en\u0119, pradedant nuo minimalaus 10,000 \u20ac per m\u0117nes\u012f biud\u017eeto Amazon DSP paslaugai Vokietijoje. Ta\u010diau \u0161ios i\u0161laidos skiriasi priklausomai nuo \u0161alies.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-147289-identifier\">J\u016bs\u0173 produktai turi b\u016bti paruo\u0161ti!<\/h3><p class=\"theme-wp-block gb-responsive-514927-identifier\">Ai\u0161ku, kad jokie reklamos b\u016bdai pasaulyje nepad\u0117s jums, jei j\u016bs\u0173 produktai n\u0117ra tinkamai optimizuoti. Amazon DSP n\u0117ra i\u0161imtis. Geriausia reklamos kampanija jums ma\u017eai pad\u0117s, jei potencial\u016bs klientai bus nukreipti \u012f produkto puslap\u012f su prastomis nuotraukomis, ra\u0161ybos klaidomis ir nuliniu atsiliepim\u0173 skai\u010diumi. Raktinis \u017eodis: Prekybos paruo\u0161tumas.<\/p><p class=\"theme-wp-block gb-responsive-380646-identifier\">Galite su\u017einoti, kaip <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/\">optimizuoti savo skelbimus \u201eAmazon\u201c<\/a>, m\u016bs\u0173 atitinkamame tinklara\u0161\u010dio \u012fra\u0161e.<\/p><p class=\"theme-wp-block gb-responsive-497659-identifier\">Taip pat rekomenduojama, kad produkt\u0173 kaina b\u016bt\u0173 apie 25\u201330 \u20ac ir pasiekt\u0173 pador\u0173 peln\u0105. Turint patirties su PPC kampanijomis \u0161iems produktams taip pat yra naudinga, jei norite prad\u0117ti su DSP. \u201eAmazon\u201c partneriai nustat\u0117, kad produktai, kurie gerai pasirod\u0117 su <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\">PPC kampanijomis<\/a>, grei\u010diausiai gerai pasirodys ir su DSP.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-810984-identifier\">J\u016bs\u0173 tikslin\u0117 auditorija turi b\u016bti apibr\u0117\u017eta ir pasiekiama.<\/h3><p class=\"theme-wp-block gb-responsive-680812-identifier\">N\u0117ra tikriausiai joki\u0173 staigmen\u0173, kad tikslin\u0117 reklama gali veikti tik jei ji rodoma tinkamai auditorijai. Ta\u010diau b\u016btina, kad \u0161i auditorija b\u016bt\u0173 apibr\u0117\u017eta. Kokie yra j\u016bs\u0173 klient\u0173 interesai ir kokios demografin\u0117s savyb\u0117s juos apibr\u0117\u017eia? Kuo daugiau \u017einote, tuo geriau j\u016bs\u0173 s\u0117kmei su Amazon DSP.<\/p><p class=\"theme-wp-block gb-responsive-91273-identifier\">Su paklausos pus\u0117s platforma taip pat \u012fmanoma kry\u017emin\u0117 \u012frengini\u0173 tikslinimas. Tokiu b\u016bdu galite pasiekti potencialius klientus per \u012fvairius kanalus.<\/p><p class=\"theme-wp-block gb-responsive-19027-identifier\">Ypa\u010d parduodant brangesnius daiktus, tokius kaip kavos aparatai, pirkimo sprendimas gali u\u017etrukti \u0161iek tiek laiko. Jei pirk\u0117jas jau per\u017ei\u016br\u0117jo j\u016bs\u0173 pasi\u016blym\u0105 savo kompiuteryje, bet nepaspaud\u0117 pirkimo mygtuko, grei\u010diausiai jis vis dar n\u0117ra apsisprend\u0119s. Dabar svarbu, kad v\u0117l su jais susisiektum\u0117te (t. y., retarget). Tai b\u016bt\u0173 \u012fmanoma, pavyzd\u017eiui, jei jie \u0161iuo metu ie\u0161ko naujos elektronin\u0117s knygos savo \u201eKindle\u201c. Tokiu b\u016bdu u\u017etikrinate, kad j\u016bs\u0173 pasi\u016blymas neb\u016bt\u0173 pamir\u0161tas ir skatinate pirk\u0117j\u0105 u\u017ebaigti pirkim\u0105 su tinkamomis reklamomis.<\/p><div class=\"wp-block-image gb-responsive-996966-identifier\"><figure class=\"theme-wp-block alignright size-thumbnail\"><img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/Amazon-DSP-verbotene-Produkte-405x240.jpeg\" alt=\"Amazon draud\u017eiami produktai\" class=\"wp-image-13054\"><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-791136-identifier\">J\u016bs\u0173 produktai nepriklauso draud\u017eiamai kategorijai.<\/h3><p class=\"theme-wp-block gb-responsive-147457-identifier\">Taisykl\u0117 taip pat taikoma DSP, kad tam tikr\u0173 produkt\u0173 negalima reklamuoti. Tai apima, pavyzd\u017eiui, medicinos produktus, tabako produktus ir alkohol\u012f.<br>Tai tiek apie reikalavimus. Bet kas apie privalumus?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-795282-identifier\">Kod\u0117l tur\u0117tum\u0117te naudoti Amazon DSP?<\/h2><p class=\"theme-wp-block gb-responsive-181791-identifier\">Dabar galite klausti, kod\u0117l tai tur\u0117t\u0173 b\u016bti Amazon DSP, o ne tik Remiamos reklamos. Prad\u0117kime nuo to, kad PPC kampanijos rodomos tik rinkoje, tuo tarpu Amazon DSP kampanija taip pat rodomos tre\u010di\u0173j\u0173 \u0161ali\u0173 svetain\u0117se. Tai leid\u017eia pasiekti \u017eymiai daugiau potenciali\u0173 klient\u0173, o j\u016bs\u0173 produkt\u0173 \u017einomumas did\u0117ja. Daugiau informacijos apie skirtumus tarp DSP ir PPC bus pateikta \u017eemiau.<\/p><p class=\"theme-wp-block gb-responsive-395697-identifier\">Yra tam tikra DSP-lite forma <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/advertising.amazon.com\/solutions\/products\/sponsored-display?tag=googhydr-20&amp;hvadid=474991116445&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=2070075812502292565&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9062589&amp;hvtargid=kwd-897365280403&amp;ref=pd_sl_jik8sanfb_b_sspa_ggl_d_de_ct_474991116445\">Remiam\u0173 ekran\u0173 reklamos<\/a>. Ta\u010diau \u0161is programos variantas vis dar i\u0161 dalies yra beta versijoje.<\/p><p class=\"theme-wp-block gb-responsive-103367-identifier\">Daugelis Amazon DSP vartotoj\u0173 turi ger\u0173 patir\u010di\u0173 su puikiu taikymu, kur\u012f teikia \u0161is internetinis mil\u017einas. Skirtingai nuo \u201eGoogle\u201c, Amazon vartotojai da\u017enai nar\u0161o su konkre\u010diu pirkimo ketinimu. Nors \u201eGoogle\u201c \u017eino, kurias svetaines vartotojas lanko, Amazon \u017eino, kuriuos produktus vartotojai perka.<\/p><p class=\"theme-wp-block gb-responsive-723116-identifier\">Jei ant Amazon u\u017esakomos sauskeln\u0117s, tik\u0117tina, kad taip pat yra susidom\u0117jimas dr\u0117gnomis servet\u0117l\u0117mis \u2013 galb\u016bt net i\u0161 tos pa\u010dios prek\u0117s \u017eenklo, nes sauskeln\u0117s akivaizd\u017eiai buvo b\u016btent tai, ko pirk\u0117jas nor\u0117jo.<\/p><p class=\"theme-wp-block gb-responsive-631736-identifier\">Kitas Amazon DSP privalumas yra tas, kad pardav\u0117jai, kurie patys neparduoda rinkoje, taip pat gali naudotis \u0161ia paslauga.<\/p><p class=\"theme-wp-block gb-responsive-20607-identifier\">\u0160tai privalumai trumpai apibendrinti:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-864524-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-867943-identifier\">Reklamos taip pat rodomos tre\u010di\u0173j\u0173 \u0161ali\u0173 svetain\u0117se ir taip gali pasiekti didesn\u012f per\u017ei\u016br\u0173 skai\u010di\u0173.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431916-identifier\">Amazon turi labai gerus duomenis taikymui. Tod\u0117l j\u016bs\u0173 reklamos bus rodomos tinkamai auditorijai.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-863801-identifier\">Amazon DSP taip pat gali b\u016bti naudojamas, jei neparduodate rinkoje.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-338718-identifier\">Bet kaip atrodo kita monetos pus\u0117?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-998865-identifier\">Kas kalba prie\u0161 Amazon DSP naudojim\u0105?<\/h2><p class=\"theme-wp-block gb-responsive-129512-identifier\">Vis\u0173 pirma, reikia pasakyti, kad palyginti sunku tapti nauju Amazon DSP vartotoju ar partneriu, nes internetinis mil\u017einas suteikia prieig\u0105 tik turint atitinkam\u0105 patirt\u012f ir biud\u017eet\u0105.<\/p><p class=\"theme-wp-block gb-responsive-236209-identifier\">Alternatyviai, galite naudoti DSP su Amazon partneriu, tai yra, agent\u016bra. Vokietijoje yra apie keturias agent\u016bras, turin\u010dias i\u0161skirtin\u0119 prieig\u0105 prie sistemos.<\/p><p class=\"theme-wp-block gb-responsive-859249-identifier\">Kitas veiksnys, kur\u012f tur\u0117tum\u0117te apsvarstyti, yra palyginti didel\u0117s i\u0161laidos. Nors galite pasiekti ger\u0173 rezultat\u0173 su ma\u017eesn\u0117mis sumomis naudojant PPC, kaip min\u0117ta anks\u010diau, turite investuoti didesn\u0119 sum\u0105 Amazon DSP. B\u016btent tod\u0117l Amazon pati rekomenduoja \u0161\u012f \u012frank\u012f labiau didesn\u0117ms \u012fmon\u0117ms.<\/p><p class=\"theme-wp-block gb-responsive-918050-identifier\">\u0160tai dar kart\u0105 tr\u016bkumai trumpai:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-985718-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-90122-identifier\">Ne taip lengva gauti prieig\u0105 prie Amazon DSP portalo.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-557671-identifier\">Norint efektyviai naudoti DSP, reikalinga patirtis.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-662103-identifier\">I\u0161laidos yra palyginti didel\u0117s.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-256768-identifier\">Jau trumpai u\u017esimin\u0117me, kaip skiriasi Amazon PPC ir Amazon DSP. Ta\u010diau dabar norime tai aptarti \u0161iek tiek i\u0161samiau:<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-715698-identifier\">Kaip skiriasi PPC ir DSP?<\/h2><p class=\"theme-wp-block gb-responsive-752613-identifier\">T tanto PPC, tiek DSP yra internetinio mil\u017eino <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/reklamuokite-amazon-2025-m-viskas-ka-reikia-zinoti\/\">Amazon Advertising pasi\u016blymo<\/a> dalis. Abu formatai siekia atkreipti pirk\u0117j\u0173 d\u0117mes\u012f \u012f j\u016bs\u0173 produktus. Vis d\u0117lto yra keletas skirtum\u0173, kurie \u012ftakoja reklamuotoj\u0173 sprendim\u0173 pri\u0117mim\u0105:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-859006-identifier\">#1 Apskaita<\/h3><p class=\"theme-wp-block gb-responsive-993368-identifier\">Formatai, tokie kaip Remiamos reklamos, apmokestinami u\u017e paspaudim\u0105, tod\u0117l jie taip pat vadinami PPC kampanijomis. Taigi Mok\u0117jimas u\u017e paspaudim\u0105.<\/p><p class=\"theme-wp-block gb-responsive-687419-identifier\">Amazon DSP, kita vertus, apmokestinamas kaip Kaina u\u017e t\u016bkstant\u012f, tai yra, u\u017e 1 000 vienet\u0173. \u010cia j\u016bs nemokate u\u017e paspaudimus, o u\u017e per\u017ei\u016bras\/reklam\u0173 rodymus. B\u016btent \u010dia slypi pagrindinis skirtumas. J\u016bs nemokate u\u017e tai, kad kas nors paspaud\u017eia j\u016bs\u0173 reklam\u0105, o u\u017e tai, kad j\u016bs\u0173 reklamos yra rodomos.<\/p><div class=\"wp-block-image gb-responsive-520922-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"436\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads.jpeg\" alt=\"Differences Amazon DSP and PPC Display of Ads\" class=\"wp-image-13059\" style=\"width:379px;height:385px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads-407x414.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads.jpeg 436w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-386916-identifier\">#2 J\u016bs\u0173 reklam\u0173 rodymas<\/h3><p class=\"theme-wp-block gb-responsive-695673-identifier\">Kai PPC reklamos yra rodomos, jos rodomos tik rinkoje. Priklausomai nuo kampanijos tikslo, jos yra pateikiamos gana nepastebimai paie\u0161kos rezultatuose, kad kuo labiau primint\u0173 organin\u012f rezultat\u0105, arba pateikiamos kaip banerin\u0117s reklamos vir\u0161 paie\u0161kos rezultat\u0173.<\/p><p class=\"theme-wp-block gb-responsive-355055-identifier\">Amazon DSP kampanijos, kita vertus, taip pat gali b\u016bti rodomos tinkamose tre\u010di\u0173j\u0173 \u0161ali\u0173 svetain\u0117se, leid\u017eian\u010dios pasiekti \u017eymiai didesn\u0119 auditorij\u0105 nei su Amazon PPC kampanijomis. Tai leid\u017eia jums \u012ftraukti potencialius klientus \u012fvairiose situacijose: \u017ei\u016brint televizori\u0173 per FireTV, ie\u0161kant naujos audioknygos Audible, arba tre\u010di\u0173j\u0173 \u0161ali\u0173 svetain\u0117je, kur jie planuoja savo kit\u0105 atostog\u0105.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-506398-identifier\">#3 Kas gali naudoti format\u0105<\/h3><p class=\"theme-wp-block gb-responsive-424944-identifier\">Nors Amazon PPC yra i\u0161skirtinai skirtas reklamuotojams, kurie aktyviai parduoda rinkoje, DSP taip pat gali naudoti i\u0161oriniai Amazon dalyviai.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-128113-identifier\">Kokias kampanij\u0173 r\u016b\u0161is galite naudoti su Amazon DSP?<\/h2><p class=\"theme-wp-block gb-responsive-604557-identifier\">\u0160iuo atveju d\u0117mesys tikrai skiriamas ekran\u0173 ir multimedijos reklamoms. Atsi\u017evelgiant \u012f tai, kad reklamos taip pat rodomos tre\u010di\u0173j\u0173 \u0161ali\u0173 svetain\u0117se, tai yra prasminga, nes tokio tipo reklama gali pritraukti daugiau d\u0117mesio tokioje aplinkoje.<\/p><p class=\"theme-wp-block gb-responsive-288790-identifier\">Kaip norite sukurti savo reklamas, beje, priklauso nuo j\u016bs\u0173, jei to norite. Jei nor\u0117tum\u0117te gauti pagalb\u0105 \u0161iuo klausimu, taip pat galite kreiptis \u012f DSP vadybinink\u0105 Amazon.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-628971-identifier\">Kokiems tikslams tinka Amazon DSP kampanijos?<\/h2><p class=\"theme-wp-block gb-responsive-497571-identifier\">\u0160is Amazon Advertising tipas ypa\u010d tinka, kai bandote pasiekti potencialius pirk\u0117jus u\u017e rinkos rib\u0173. I\u0161 vienos pus\u0117s, galite didinti produkt\u0173 ir prek\u0117s \u017eenklo \u017einomum\u0105, ta\u010diau d\u0117ka i\u0161sami\u0173 duomen\u0173 taip pat galite atlikti ger\u0105 retargeting\u0105 su Amazon DSP.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-437009-identifier\">I\u0161vada<\/h2><p class=\"theme-wp-block gb-responsive-856080-identifier\">Naudodamiesi Amazon paklausos pus\u0117s platforma, turite galimyb\u0119 reklamuoti programi\u0161kai ir tiksliai taikyti savo klientus \u012fvairiose svetain\u0117se. Nesvarbu, ar tai yra pa\u010diame Amazon, kitose internetinio mil\u017eino valdomose svetain\u0117se (pvz., Audible), ar tinkamose tre\u010di\u0173j\u0173 \u0161ali\u0173 svetain\u0117se. Tai leid\u017eia pasiekti daug daugiau potenciali\u0173 pirk\u0117j\u0173 nei tik rinkoje.<\/p><p class=\"theme-wp-block gb-responsive-461418-identifier\">Ta\u010diau tur\u0117kite omenyje, kad \u0161is \u012frankis taip pat kelia jums i\u0161\u0161\u016bki\u0173. Pavyzd\u017eiui, norint naudotis Amazon DSP, turite pereiti per oficial\u0173 parai\u0161k\u0173 proces\u0105, o internetinis mil\u017einas nusprend\u017eia, ar jums bus suteikta prieiga prie paslaugos. Be to, turite tur\u0117ti palyginti didel\u012f minimal\u0173 biud\u017eet\u0105. Tod\u0117l taip pat b\u016btina, kad j\u016bs\u0173 s\u0105ra\u0161ai b\u016bt\u0173 optimizuoti, kai pradedate naudotis DSP.<\/p><p class=\"theme-wp-block gb-responsive-234540-identifier\">Kaip da\u017enai b\u016bna, negalime atsakyti \u012f klausim\u0105, ar tur\u0117tum\u0117te naudoti paklausos pus\u0117s platform\u0105, ai\u0161kiu \u201etaip\u201c ar \u201ene\u201c. M\u016bs\u0173 nuomone, Amazon DSP turi potencial\u0105 padidinti j\u016bs\u0173 pardavimus, ta\u010diau tik jei j\u016bs\u0173 produktai ir biud\u017eetas tam yra paruo\u0161ti.<\/p><p class=\"theme-wp-block gb-responsive-635269-identifier\">Jei dabar norite prad\u0117ti savo Amazon DSP kelion\u0119, galite naudoti \u0161\u012f apgaul\u0117s lap\u0105 kaip gid\u0105. Jame pateikta svarbiausia informacija dar kart\u0105 apibendrinta.<\/p><p class=\"theme-wp-block gb-responsive-271283-identifier\">Tiesiog spustel\u0117kite miniati\u016br\u0105, kad atidarytum\u0117te apgaul\u0117s lap\u0105 pilnu dyd\u017eiu.<\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1630055045990\"><strong class=\"schema-faq-question\">Kas yra Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">DSP rei\u0161kia paklausos pus\u0117s platform\u0105. Tai leid\u017eia \u201eAmazon\u201c \u012fgalinti programin\u0119 reklam\u0105. Tai rei\u0161kia, kad reklamos vietos perkamos ir parduodamos automati\u0161kai. Tada rodomi skelbimai yra nukreipti \u012f auditorij\u0105. Tokiu b\u016bdu j\u016bs\u0173 reklama pasiekia b\u016btent j\u016bs\u0173 tikslin\u0119 auditorij\u0105.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055152572\"><strong class=\"schema-faq-question\">Kas gali naudoti Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">Principu, bet kuris reklamuotojas gali naudoti DSP. Ta\u010diau prieiga suteikiama labai ribotai. Tod\u0117l gali b\u016bti naudinga pasamdyti agent\u016br\u0105 arba susisiekti su \u201eAmazon\u201c paskyros vadybininku.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055235901\"><strong class=\"schema-faq-question\">Kiek kainuoja Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">Tai priklauso nuo to, ar norite naudoti \u201eAmazon\u201c savitarnos ar valdom\u0105 paslaug\u0105. Pirmuoju atveju j\u016bs patys tvarkote savo DSP valdym\u0105 arba su agent\u016bra. Tam jums reikia bent 3 000 \u20ac per m\u0117nes\u012f. Valdomai paslaugai, kurioje jus palaiko pati \u201eAmazon\u201c, jums reikia bent 10 000 \u20ac per m\u0117nes\u012f.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055364701\"><strong class=\"schema-faq-question\">Kokie skirtumai tarp Amazon PPC ir DSP?<\/strong> <p class=\"schema-faq-answer\">Vienu atveju PPC skelbimai rodomi tik rinkoje, tuo tarpu DSP skelbimai taip pat rodomi kitose \u201eAmazon\u201c puslapiuose ir tinkamuose tre\u010di\u0173j\u0173 \u0161ali\u0173 svetain\u0117se. Be to, su PPC j\u016bs mokate u\u017e paspaudimus, o su DSP u\u017e per\u017ei\u016bras. Kitas skirtumas yra tas, kad DSP naudoja \u012fvairius vartotoj\u0173 duomenis, kad skelbimus rodyt\u0173 tinkamai tikslin\u0117je auditorijoje. \u0160i galimyb\u0117 n\u0117ra prieinama su PPC.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-681450-identifier has-small-font-size\">Vaizd\u0173 kreditai pagal vaizd\u0173 tvark\u0105: \u00a9zapp2photo \u2013 stock.adobe.com \/ \u00a9naum\u2013 stock.adobe.com \/ \u00a9Andrey Yalansky \u2013 stock.adobe.com<meta charset=\"utf-8\"><\/meta>\/ \u00a9 Visual Generation \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Skaitmenin\u0117je eroje turime daugyb\u0119 duomen\u0173. Reklamuotojai taip pat i\u0161 to gauna naudos. Pra\u0117jo laikai, kai reklama buvo skelbiama gerajame senajame reklamos stulpelyje. K\u0105 rinkodaros specialistai \u017einojo apie t\u0173, kurie mat\u0117 reklam\u0105, pirkimo elgsen\u0105? Ma\u017eai. \u017dinoma, vieta tur\u0117jo reik\u0161m\u0117s, ta\u010diau pro stulpel\u012f grei\u010diausiai pra\u0117jo \u012fvairi\u0173 charakteri\u0173: t\u0117vai su vaikais, dideli\u0173 korporacij\u0173 vadovai, AC\/DC gerb\u0117jai, taip pat<\/p>\n","protected":false},"author":5,"featured_media":13043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1149],"tags":[],"class_list":["post-223968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamuokite-su-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon DSP: Programin\u0117 reklama profesionalams<\/title>\n<meta name=\"description\" content=\"Naudodamiesi \u201eAmazon\u201c DSP (paklausos pus\u0117s platforma), galite reklamuoti ir u\u017e \u201eAmazon\u201c rib\u0173. 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Her goal is to provide useful content that is practical and easy to understand, so that her readers can find the answers they are looking for quickly and effectively.","sameAs":["https:\/\/www.linkedin.com\/in\/anna-lena-schwab-0a63a5191\/"],"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/author\/lenaschwab\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/nuo-reklamos-stulpelio-iki-skaitmenines-eros-kaip-jus-gaunate-naudos-is-amazon-dsp\/#faq-question-1630055045990","position":1,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/nuo-reklamos-stulpelio-iki-skaitmenines-eros-kaip-jus-gaunate-naudos-is-amazon-dsp\/#faq-question-1630055045990","name":"Kas yra Amazon DSP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"DSP rei\u0161kia paklausos pus\u0117s platform\u0105. Tai leid\u017eia Amazon \u012fgalinti programin\u0119 reklam\u0105. Tai rei\u0161kia, kad reklamos vietos yra perkamos ir parduodamos automati\u0161kai. Reklamos, kurios tada rodomos, yra taikomos auditorijai. Taip j\u016bs\u0173 reklama pasiekia b\u016btent j\u016bs\u0173 tikslin\u0119 auditorij\u0105.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/nuo-reklamos-stulpelio-iki-skaitmenines-eros-kaip-jus-gaunate-naudos-is-amazon-dsp\/#faq-question-1630055152572","position":2,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/nuo-reklamos-stulpelio-iki-skaitmenines-eros-kaip-jus-gaunate-naudos-is-amazon-dsp\/#faq-question-1630055152572","name":"Kas gali naudoti Amazon DSP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Principu, bet kuris reklamuotojas gali naudoti DSP. Ta\u010diau prieiga suteikiama labai ribotai. Tod\u0117l gali b\u016bti naudinga pasamdyti agent\u016br\u0105 arba susisiekti su Amazon paskyros vadybininku.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/nuo-reklamos-stulpelio-iki-skaitmenines-eros-kaip-jus-gaunate-naudos-is-amazon-dsp\/#faq-question-1630055235901","position":3,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/nuo-reklamos-stulpelio-iki-skaitmenines-eros-kaip-jus-gaunate-naudos-is-amazon-dsp\/#faq-question-1630055235901","name":"Kiek kainuoja Amazon DSP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Tai priklauso nuo to, ar norite naudoti \u201eAmazon\u201c savitarnos ar valdom\u0105 paslaug\u0105. Pirmuoju atveju j\u016bs patys tvarkote savo DSP valdym\u0105 arba su agent\u016bra. Tam jums reikia bent 3 000 \u20ac per m\u0117nes\u012f. Valdomai paslaugai, kurioje jus palaiko pati \u201eAmazon\u201c, jums reikia bent 10 000 \u20ac per m\u0117nes\u012f.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/nuo-reklamos-stulpelio-iki-skaitmenines-eros-kaip-jus-gaunate-naudos-is-amazon-dsp\/#faq-question-1630055364701","position":4,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/nuo-reklamos-stulpelio-iki-skaitmenines-eros-kaip-jus-gaunate-naudos-is-amazon-dsp\/#faq-question-1630055364701","name":"Kokie skirtumai tarp Amazon PPC ir DSP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Vienu atveju PPC skelbimai rodomi tik rinkoje, tuo tarpu DSP skelbimai taip pat rodomi kitose \u201eAmazon\u201c svetain\u0117se ir tinkamuose tre\u010di\u0173j\u0173 \u0161ali\u0173 svetain\u0117se. Be to, su PPC j\u016bs mokate u\u017e paspaudimus, o su DSP j\u016bs mokate u\u017e per\u017ei\u016bras. Kitas skirtumas yra tas, kad DSP naudoja \u012fvairius vartotoj\u0173 duomenis, kad skelbimus rodyt\u0173 tinkamai auditorijai. \u0160i galimyb\u0117 n\u0117ra prieinama su PPC.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/posts\/223968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/comments?post=223968"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/posts\/223968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/media\/13043"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/media?parent=223968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/categories?post=223968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/tags?post=223968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}