{"id":223977,"date":"2020-06-02T08:14:00","date_gmt":"2020-06-02T08:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hopp-ar-top-ar-amazon-logistics-keicia-siuntimo-pramone\/"},"modified":"2020-06-02T08:14:00","modified_gmt":"2020-06-02T08:14:00","slug":"hopp-ar-top-ar-amazon-logistics-keicia-siuntimo-pramone","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/hopp-ar-top-ar-amazon-logistics-keicia-siuntimo-pramone\/","title":{"rendered":"Hopp ar top: Ar Amazon Logistics kei\u010dia siuntimo pramon\u0119?"},"content":{"rendered":"

Prie\u0161 kelis metus e. prekybos mil\u017eino Amazon klientai gavo savo u\u017esakymus \u012fprastu b\u016bdu: per DHL, Hermes ar kit\u0105 \u012fsitvirtinus\u012f siuntimo paslaug\u0173 teik\u0117j\u0105. Net ir \u0161iandien prekybos platforma bendradarbiauja su i\u0161orin\u0117mis \u012fmon\u0117mis, kad pristatyt\u0173 u\u017esakymus visame pasaulyje. Ta\u010diau su Amazon Logistics<\/strong> \u2013 tarp kit\u0173 Vokietijoje \u2013 internetinis mil\u017einas taip pat suk\u016br\u0117 savo strukt\u016bras, kad greitai ir efektyviai pristatyt\u0173 paketus klientams.<\/p>

I\u0161 prad\u017ei\u0173 planai nebuvo rimtai vertinami. Ta\u010diau dabar Amazon Logistics taip pat daro \u012ftak\u0105 paketo pramonei: DHL 2020 m. kovo m\u0117n. paskelb\u0117, kad ketina u\u017edaryti paketo centr\u0105 netoli Augsburgo<\/a>, nes gretimas Amazon logistikos centras nebeu\u017etikrino pakankamai siunt\u0173. Tai jokiu b\u016bdu nebuvo d\u0117l u\u017esakym\u0173 apimties suma\u017e\u0117jimo \u2013 prie\u0161ingai, Amazon vis da\u017eniau tvarko siuntimo apimtis su savo logistikos paslaugomis ir taip perduoda ma\u017eiau siunt\u0173 DHL ir kitoms paket\u0173 paslaugoms<\/strong>.<\/p>

\u0160is vystymasis pastaruoju metu \u0161iek tiek sul\u0117t\u0117jo. Ironi\u0161ka, kad koronavirusas<\/a>, kuris turi katastrofi\u0161k\u0173 pasekmi\u0173 tiek daugelyje pramon\u0117s \u0161ak\u0173, i\u0161gelb\u0117jo DHL paketo centr\u0105: d\u0117l u\u017esakym\u0173 apimties padid\u0117jimo<\/strong> Amazon, daugiau u\u017esakym\u0173 v\u0117l atvyko \u012f DHL kaimynus.<\/p>

Ta\u010diau tai grei\u010diausiai tik momentin\u0117 nuotrauka<\/strong>. Ilgainiui Amazon Logistics netgi pl\u0117s savo paj\u0117gumus. Tai turi tiek teigiam\u0173, tiek neigiam\u0173 pasekmi\u0173 siuntimo pramonei, taip pat ir rinkos pardav\u0117jams. Tod\u0117l tur\u0117tum\u0117te dabar u\u017esiimti \u0161ia tema, kad \u012fvertintum\u0117te, kaip Amazon nuosavos siuntimo logistikos \u012fsteigimas gali paveikti ir jus.<\/p>

Kas tiksliai yra Amazon Logistics?<\/h2>

Naudodamas vidin\u0119 pristatymo paslaug\u0105, Amazon siekia tapti nepriklausomesnis nuo \u012fsitvirtinusi\u0173 paslaug\u0173 teik\u0117j\u0173, toki\u0173 kaip DHL ar DPD. Tam e. prekybos mil\u017einas bendradarbiauja su vietiniais subrangovais<\/strong>, kurie paima paketus i\u0161 Amazon paskirstymo centr\u0173 tam tikroje teritorijoje ir tvarko faktin\u012f pristatym\u0105 klientui. Tai paprastai yra ma\u017eesn\u0117s \u012fmon\u0117s, turin\u010dios 20\u201340 pristatymo furgon\u0173 arba 30\u201370 vairuotoj\u0173. \u0160iuo metu paslauga yra prieinama Vokietijoje, Jungtin\u0117je Karalyst\u0117je, Ispanijoje ir JAV<\/strong>, daugiausia did\u017eiuosiuose miestuose.<\/p>

Vairuotojai paima paketus siuntimo centre ir tiesiogiai pristato juos klientui. Paprastai jie keliauja iki 120 kilometr\u0173 atstumais. Privalumas slypi pirmiausia i\u0161orini\u0173 strukt\u016br\u0173 pa\u0161alinime<\/strong>, toki\u0173 kaip pristatymas \u012f DHL paketo centr\u0105, v\u0117lesnis r\u016b\u0161iavimas ir transportavimas \u012f paskirties viet\u0105. Amazon Logistics sugeba sutrumpinti siuntim\u0105 daugeliui siunt\u0173 iki vadinamojo paskutiniojo mylios per bendradarbiavim\u0105 su vietin\u0117mis \u012fmon\u0117mis \u2013 taip sutaupydama ne tik pinig\u0173, bet ir ypa\u010d pristatymo laiko.<\/p>

Kadangi daugelis vartotoj\u0173 nori pasinaudoti t\u0105 pa\u010di\u0105 dien\u0105 pristatymo galimybe arba gauti savo u\u017esakym\u0105 v\u0117liausiai kit\u0105 dien\u0105<\/strong>. Amazon netgi \u017eada tai Prime produktams. \u0160is aspektas yra ypa\u010d svarbus klientams, taip didinant j\u0173 pasitenkinim\u0105 ir tikimyb\u0119, kad jie kit\u0105 kart\u0105 u\u017esakys i\u0161 Amazon. Logistikos paslauga efektyviai gerina klient\u0173 kelion\u0119 ir klient\u0173 lojalum\u0105<\/strong>.<\/p>

Kaip \u012fmon\u0117s gali dalyvauti Amazon Logistics?<\/h3>

Susidom\u0117j\u0119 verslininkai gali pateikti pirm\u0105j\u012f susidom\u0117jimo parei\u0161kim\u0105<\/strong> per transporto paslaug\u0173 svetain\u0119<\/a>, kuris v\u0117liau bus per\u017ei\u016br\u0117tas Amazon. Tai netgi \u012fmanoma, jei bendrov\u0117, reikalinga bendradarbiavimui, dar turi b\u016bti \u012fsteigta. Pasak savo parei\u0161kimo, Amazon ie\u0161ko klient\u0173 orientuot\u0173 lyderi\u0173, kurie \u201enori vadovauti komandoms dinami\u0161koje, nuolat besikei\u010dian\u010dioje aplinkoje\u201c.<\/p>

Po formalaus pra\u0161ymo<\/strong>, kuriame, be kita ko, turi b\u016bti \u012frodyti 25 000 eur\u0173 likvid\u016bs aktyvai, ir gavus Amazon patvirtinim\u0105, b\u016bsimieji pristatymo partneriai pereina kelias savaites trunkan\u010di\u0105 mokym\u0173 program\u0105. Be to, internetinis mil\u017einas suteikia daugyb\u0119 \u012franki\u0173, pavyzd\u017eiui, navigacijai. Kai \u012fmon\u0117 yra \u012fsteigta ir pakankamai vairuotoj\u0173 yra prisijung\u0119, pirmieji paketai paimami i\u0161 vietini\u0173 logistikos centr\u0173 ir pristatomi klientams. Paprastai Amazon moka u\u017e kiekvien\u0105 s\u0117kming\u0105 pristatym\u0105<\/strong>.<\/p>

Ta\u010diau subrangovas yra atsakingas u\u017e vairuotoj\u0173 samdym\u0105<\/strong> ir pristatymo furgon\u0173 \u012fsigijim\u0105<\/strong>. Amazon Logistics tik teikia palaikan\u010dias pasi\u016blymus<\/strong> Vokietijoje, kad u\u017etikrint\u0173 ma\u017eas pradines i\u0161laidas. Tai apima transporto priemoni\u0173 parko nuomos program\u0105, degal\u0173 program\u0105, uniformas ar pagalb\u0105 teisiniais klausimais.<\/strong><\/p><\/blockquote>

Koki\u0105 paslaug\u0105 si\u016blo Amazon siuntimo paslauga klientams?<\/h3>

Vidin\u0117 siuntimo paslauga n\u0117ra tradicinis krovini\u0173 ve\u017e\u0117jas, nes pristatymo paslaug\u0173 partneriai (Amazon logistikos partneriai) dirba i\u0161imtinai e. prekybos mil\u017einui ir yra susieti su interneto platformos strukt\u016bromis<\/strong>.<\/p>

Apskritai, transporto paslauga netgi si\u016blo geresn\u0119 paslaug\u0105<\/strong> nei kiti ve\u017e\u0117jai. Pavyzd\u017eiui, Amazon Logistics teikia i\u0161sami\u0105 siunt\u0173 sekim\u0105 be privalomos siuntimo patvirtinimo kiekvienam u\u017esakymui. Tai leid\u017eia klientams ne tik patikrinti laiko lang\u0105<\/strong>, per kur\u012f j\u0173 u\u017esakymas turi b\u016bti pristatytas, bet da\u017enai taip pat sekti pristatymo transporto priemon\u0117s mar\u0161rut\u0105 ir matyti, kiek sustojim\u0173 vairuotojas padarys i\u0161 anksto. \u0160iuo at\u017evilgiu klientas turi tiesiogin\u012f u\u017esakymo sekim\u0105 su Amazon Logistics ir gali matyti tiksliai, kada ir kur paketas yra i\u0161si\u0173stas, pristatytas ir galiausiai atvyksta. Tai suteikia siuntimo \u012fmonei reik\u0161ming\u0105 prana\u0161um\u0105 prie\u0161 tradicin\u012f paketo sekim\u0105.<\/p>Did you want to ask something specific about the content or need further assistance?

K\u0105 Amazon Logistics rei\u0161kia rinkos pardav\u0117jams?<\/h2>

Prekeiviai internetin\u0117je prekybos platformoje turi \u012fvairi\u0173 siuntimo galimybi\u0173. Preki\u0173 \u012fvykdymas prekiautojo (FBM) rei\u0161kia, kad jie patys tvarko preki\u0173 saugojim\u0105, pakavim\u0105 ir siuntim\u0105. Prie\u0161ingai, jie taip pat gali perduoti \u0161ias ir kitas u\u017eduotis \u201eAmazon\u201c dalyvaudami \u201eFulfillment by Amazon\u201c programoje<\/strong> (FBA). Kaip tre\u010di\u0105 variant\u0105, prekiautojai gali kvalifikuotis \u201ePrime\u201c per pardav\u0117jus ir taip gauti pardavimus skatinan\u010di\u0105 \u201ePrime\u201c logotip\u0105, nenaudodami FBA.<\/p>

FBA pardav\u0117jams \u201eAmazon Logistics\u201c paprastai yra d\u017eiaugsmo prie\u017eastis. Kadangi jie netiesiogiai gauna naudos i\u0161 padid\u0117jusio klient\u0173 pasitenkinimo ir lojalumo, nes tai padidina tikimyb\u0119, kad produktas bus \u012fsigytas i\u0161 j\u0173 dar kart\u0105.<\/p>

Ta\u010diau prekiautojams, naudojantiems FBM arba \u201ePrime\u201c per pardav\u0117jus, entuziazmas grei\u010diausiai yra ribotas. Kadangi jiems jau didelis spaudimas u\u017etikrinti greit\u0105 ir skland\u0173 siuntim\u0105<\/strong> toliau did\u0117ja. \u0160iuo metu \u0161is papildomas spaudimas i\u0161 \u201eAmazon Logistics\u201c gali b\u016bti nepastebimas, ta\u010diau tai gali pasikeisti ateityje. Tod\u0117l rinkos pardav\u0117jai tur\u0117t\u0173 tam pasiruo\u0161ti dabar ir tobulinti savo vidinius procesus, kad juos optimizuot\u0173.<\/p>

I\u0161vada: Hopp ir top!<\/h2>

Vienu atveju daugelis prekiautoj\u0173 jau jau\u010dia, kad klientai reikalauja greitesnio siuntimo. Be to, \u201eAmazon Logistics\u201c, d\u0117l pristatymo laik\u0173 ir nesud\u0117tingo aptarnavimo, taip pat sukr\u0117t\u0117 siuntimo pramon\u0119 ir kelia klausim\u0105 \u012fsitvirtinusioms \u012fmon\u0117ms, kiek toli jos gali i\u0161laikyti visas esamas vietas.<\/p>

Kita vertus, FBA pardav\u0117jai ir klientai d\u017eiaugiasi, kad siuntiniai pristatomi greitai ir kad klient\u0173 kelion\u0117 vis labiau primena fizin\u0117s prekybos patirt\u012f. Ne tik klientai gauna siuntimo patvirtinim\u0105, bet ir i\u0161sami\u0105 siuntos sekim\u0105. Tai didina konversijos rodikl\u012f<\/a>, ma\u017eina gr\u0105\u017einimo rodikl\u012f ir didina tikimyb\u0119, kad klientai v\u0117l pirks.<\/p>

Vaizd\u0173 kreditai pagal vaizd\u0173 tvark\u0105: \u00a9 phaisarnwong2517 \u2013 stock.adobe.com \/ \u00a9 Carlos Cuadros \u2013 pexels.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Prie\u0161 kelis metus e. prekybos mil\u017eino Amazon klientai gavo savo u\u017esakymus \u012fprastu b\u016bdu: per DHL, Hermes ar kit\u0105 \u012fsitvirtinus\u012f siuntimo paslaug\u0173 teik\u0117j\u0105. Net ir \u0161iandien prekybos platforma bendradarbiauja su i\u0161orin\u0117mis \u012fmon\u0117mis, kad pristatyt\u0173 u\u017esakymus visame pasaulyje. Ta\u010diau su Amazon Logistics \u2013 tarp kit\u0173 Vokietijoje \u2013 internetinis mil\u017einas taip pat suk\u016br\u0117 savo strukt\u016bras, kad greitai ir<\/p>\n","protected":false},"author":3,"featured_media":1395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1161],"tags":[],"class_list":["post-223977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pardavimas-amazon"],"yoast_head":"\nHopp arba top? Kaip \u201eAmazon Logistics\u201c taip pat veikia internetinius ma\u017emenininkus<\/title>\n<meta name=\"description\" content=\"\u201eAmazon Logistics\u201c yra vidin\u0117 siuntini\u0173 paslauga, priklausanti motininei \u012fmonei. 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Koks poveikis jos naudojimas turi \u201eAmazon\u201c pardav\u0117jams?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/lt\/blog\/hopp-ar-top-ar-amazon-logistics-keicia-siuntimo-pramone\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T08:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142927\/amazon-logistics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/hopp-ar-top-ar-amazon-logistics-keicia-siuntimo-pramone\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/hopp-ar-top-ar-amazon-logistics-keicia-siuntimo-pramone\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Hopp ar top: Ar Amazon Logistics kei\u010dia siuntimo pramon\u0119?\",\"datePublished\":\"2020-06-02T08:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/hopp-ar-top-ar-amazon-logistics-keicia-siuntimo-pramone\/\"},\"wordCount\":1088,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/hopp-ar-top-ar-amazon-logistics-keicia-siuntimo-pramone\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/23142927\/amazon-logistics.jpg\",\"articleSection\":[\"Pardavimas Amazon\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/hopp-ar-top-ar-amazon-logistics-keicia-siuntimo-pramone\/\",\"url\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/hopp-ar-top-ar-amazon-logistics-keicia-siuntimo-pramone\/\",\"name\":\"Hopp arba top? 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