{"id":224010,"date":"2022-05-17T07:13:00","date_gmt":"2022-05-17T07:13:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-ir-internetine-prekyba-vokietijoje-kaip-galingas-yra-e-prekybos-milzinas\/"},"modified":"2022-05-17T07:13:00","modified_gmt":"2022-05-17T07:13:00","slug":"amazon-ir-internetine-prekyba-vokietijoje-kaip-galingas-yra-e-prekybos-milzinas","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-ir-internetine-prekyba-vokietijoje-kaip-galingas-yra-e-prekybos-milzinas\/","title":{"rendered":"Amazon ir internetin\u0117 prekyba Vokietijoje: kaip galingas yra e. prekybos mil\u017einas"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-540069-identifier\">E. prekyba Vokietijoje yra visur. Covid metai pagreitino vis\u0105 pramon\u0119 daugiau nei de\u0161imtme\u010diu, o pandemijos poveikis vis dar kei\u010dia \u012fmoni\u0173 veikl\u0105 ir verslo pl\u0117tr\u0105. Vartotojai taip pat \u0161iandien tyrin\u0117ja, perka ir moka u\u017e produktus kitaip nei prie\u0161 de\u0161imt met\u0173. Ta\u010diau viena dalykas per metus liko tas pats: did\u017eiausias \u017eaid\u0117jas pramon\u0117je yra Amazon. Internetin\u0117 prekyba tod\u0117l prasideda daugeliui Vokietijos klient\u0173 Amazon.de ir da\u017enai ten taip pat baigiasi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-835441-identifier\">Amazon neabejotinas lyderis<\/h2><p class=\"theme-wp-block gb-responsive-188589-identifier\">Konkurencija sunkiai gali pasivyti \u012fmon\u0117s augim\u0105. Tik pirmas \u017evilgsnis \u012f did\u017eiausias B2C internetines parduotuves \u0161alyje pabr\u0117\u017eia internetinio mil\u017eino dominavim\u0105 Vokietijos rinkoje. Amazon generuoja daugiau pajam\u0173 nei \u0161e\u0161ios kitos vietos kartu pa\u0117mus:<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td>Vieta<\/td><td>Parduotuv\u0117<\/td><td>Grynasis pajam\u0173 2021 m. (milijonais \u20ac)<\/td><\/tr><tr><td>1<\/td><td>amazon.de<\/td><td>15,680.6<\/td><\/tr><tr><td>2<\/td><td>otto.de<\/td><td>5,124.0<\/td><\/tr><tr><td>3<\/td><td>mediamarkt.de<\/td><td>2,544.0<\/td><\/tr><tr><td>4<\/td><td>zalando.de<\/td><td>2,515.0<\/td><\/tr><tr><td>5<\/td><td>ikea.com<\/td><td>1,747.0<\/td><\/tr><tr><td>6<\/td><td>saturn.de<\/td><td>1,340.0<\/td><\/tr><tr><td>7<\/td><td>apple.com<\/td><td>1,190.0<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u0160altinis: <a href=\"https:\/\/www.ehi.org\/news\/top-100-onlineshops-in-deutschland-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EHI ma\u017emenin\u0117s prekybos institutas<\/a><\/figcaption><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-706079-identifier\">Tre\u010di\u0173j\u0173 \u0161ali\u0173 pardav\u0117jai kaip pagrindinis veiksnys<\/h2><p class=\"theme-wp-block gb-responsive-731704-identifier\">Ta\u010diau tai n\u0117ra vien tik Amazon s\u0117km\u0117. Internetin\u0119 prekyb\u0105 Vokietijoje taip pat formuoja tre\u010di\u0173j\u0173 \u0161ali\u0173 pardav\u0117jai, kurie si\u016blo savo produktus per prekyviet\u0119. Toki\u0173 tre\u010di\u0173j\u0173 \u0161ali\u0173 pardav\u0117j\u0173 pajamos taip pat \u017eenkliai augo \u2013 nuo 29% iki 34%, o 2019 ir 2020 metais amazon.de pajamos liko 19%.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full is-resized gb-responsive-249911-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik.jpg\" alt=\"Internetin\u0117s prekybos statistika Statista\" class=\"wp-image-20044\" style=\"width:844px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption style=\"display:block;\" class=\"wp-element-caption\">\u0160altinis: <a href=\"https:\/\/de.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.de<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-311489-identifier\">Amazon ai\u0161kiai priklauso nedaugeliui \u012fmoni\u0173, kurios sugeb\u0117jo pasinaudoti krize. Tai patvirtina, be kita ko, investicijos \u012f sand\u0117li\u0173 erdv\u0117s ir logistikos centr\u0173 pl\u0117tr\u0105. Taigi, Amazon pasiek\u0117 47,63 milijardo doleri\u0173 pasaulini\u0173 pajam\u0173 augim\u0105 2019 metais, palyginti su ankstesniais metais. 2020 metais didelis sukr\u0117timas \u012fvyko su Covid, d\u0117l kurio pajamos padid\u0117jo 105,54 milijardo, o 2021 metais sek\u0117 dar vienas stiprus pajam\u0173 augimas \u2013 83,76 milijardo.<\/p><p class=\"theme-wp-block gb-responsive-421700-identifier\">Pirm\u0105 kart\u0105 2022 metais po pandemijos pajamos \u0161iek tiek suma\u017e\u0117jo. Ta\u010diau 2023 metais Amazon v\u0117l sugeb\u0117jo padidinti savo pajamas, palyginti su ankstesniais metais, tiek Vokietijoje (37,59 milijono $), tiek visame pasaulyje (574,79 milijono $).<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large is-resized gb-responsive-289176-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"541\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-844x541.png\" alt=\"Amazon dominuoja internetin\u0117je prekyboje Vokietijoje: \u012fmon\u0117s pajamos taip pat augo 2023 metais.\" class=\"wp-image-52912\" style=\"width:844px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-407x261.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-768x492.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-844x541.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz.png 1454w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption style=\"display:block;\" class=\"wp-element-caption\">Amazon pajamos Vokietijoje ir visame pasaulyje nuo 2010 iki 2023 met\u0173 milijardais JAV doleri\u0173. \u0160altinis: <a href=\"https:\/\/de.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.de<\/a><\/figcaption><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-515118-identifier\">Augimas ateityje \u2013 prognoz\u0117s<\/h3><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-51048-identifier\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland.png\" alt=\"Prekybos asociacija: Pajamos e. prekyboje Vokietijoje\" class=\"wp-image-52915\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-407x229.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-768x432.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-844x475.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-63121-identifier\">Kiekvienais metais Vokietijos prekybos asociacija (HDE) bendradarbiaudama su Kylio ma\u017emenin\u0117s prekybos tyrim\u0173 institutu (IFH) skelbia <a href=\"http:\/\/www.einzelhandel.de\/online-monitor\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Internetin\u012f monitori\u0173<\/a>. Po reik\u0161mingo augimo pandemijos metais, Amazon ir internetin\u0117s prekybos sektorius Vokietijoje 2022 metais pirm\u0105 kart\u0105 u\u017efiksavo nedidel\u012f nuosmuk\u012f. Bent jau kai vertinamas tik ankstesnis met\u0173 laikotarpis. Palyginti su internetin\u0117mis pajamomis, gautomis prie\u0161 Corona kriz\u0119, augimas vis dar vir\u0161ija 42%. O 2024 metams pramon\u0117 tikisi ma\u017edaug trij\u0173 procent\u0173 augimo. Tai skatina did\u0117jantis interneto naudojimas, socialin\u0117 prekyba ir naujos technologijos, tokios kaip papildyta realyb\u0117, kurios toliau derina internetin\u0119 patirt\u012f su neinternetine patirtimi.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-468975-identifier\">Tre\u010di\u0173j\u0173 \u0161ali\u0173 pardav\u0117jai optimisti\u0161kai \u017evelgia \u012f ateit\u012f<\/h4><p class=\"theme-wp-block gb-responsive-360736-identifier\">Pasak <a href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon pardav\u0117j\u0173 ataskaitos<\/a>, dauguma Amazon pardav\u0117j\u0173 taip pat optimisti\u0161kai \u017evelgia \u012f ateit\u012f 2024 metais. 58% vis\u0173 \u012fmoni\u0173 per metus nuo prad\u017eios Amazon yra pelningos, o daugiau nei pus\u0117 (54%) preki\u0173 \u017eenkl\u0173 ir ma\u017emeninink\u0173 turi pelno mar\u017eas, vir\u0161ijan\u010dias 20%.<\/p><p class=\"theme-wp-block gb-responsive-556723-identifier\">Vis d\u0117lto, tikrai yra problem\u0173, kurias reikia \u012fveikti. Ma\u017eesniems Amazon pardav\u0117jams pagrindiniai i\u0161\u0161\u016bkiai yra&#8230;<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-849186-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-717404-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">gauti klient\u0173 atsiliepimus,<\/li><li class=\"theme-wp-block gb-responsive-358362-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">pagerinti esamus produktus arba sukurti naujus produktus ir<\/li><li class=\"theme-wp-block gb-responsive-177595-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">i\u0161bandyti naujas rinkodaros taktikas.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-801859-identifier\">\u012emoni\u0173 kompanijos ir gamintojai, kita vertus, nerimauja d\u0117l&#8230;<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-671365-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-966727-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u012fmon\u0117s ir produkt\u0173 prek\u0117s \u017eenklo (\u012fskaitant pozicionavim\u0105, pakuot\u0119, rinkodar\u0105 ir kt.)<\/li><li class=\"theme-wp-block gb-responsive-66073-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">savo rinkos dalies pl\u0117tros ir<\/li><li class=\"theme-wp-block gb-responsive-222002-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">klient\u0173 atsiliepim\u0173 skai\u010diaus<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-344742-identifier\">Bendra abiem grup\u0117ms yra tai, kad jos susiduria su did\u0117jan\u010diomis s\u0105naudomis, ypa\u010d reklamos srityje (38% respondent\u0173), siuntimo (37%) ir gamybos (35%). Ta\u010diau, palyginti su ankstesniais metais, ma\u017eiau pardav\u0117j\u0173 bijo problem\u0173 d\u0117l did\u0117jan\u010di\u0173 s\u0105naud\u0173.<\/p><p class=\"theme-wp-block gb-responsive-53820-identifier\">Tai taip pat atitinka fakt\u0105, kad dauguma pardav\u0117j\u0173 nebepriklauso tik Amazon. Internetin\u0117 prekyba Vokietijoje dabar tapo profesionalizuota. Dauguma internetini\u0173 ma\u017emeninink\u0173 suprato, kad omnichannel strategija su bent vienu papildomu pardavimo kanalu gali suma\u017einti ekonomin\u0119 rizik\u0105 ir net padidinti peln\u0105. Trys populiariausios platformos visame pasaulyje yra eBay, Shopify ir Walmart, po j\u0173 seka Etsy.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large gb-responsive-178338-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"626\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-844x626.jpg\" alt=\"Omnichannel strategijos jau n\u0117ra svetimas konceptas Amazon pardav\u0117jams Vokietijoje.\" class=\"wp-image-52918\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-407x302.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-768x569.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-844x626.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping.jpg 1244w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption class=\"wp-element-caption\" style=\"display:block;\">\u0160altinis: <a href=\"https:\/\/www.junglescout.com\/amazon-seller-report\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon pardav\u0117j\u0173 ataskaita<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-404480-identifier\">Daugelis Amazon pardav\u0117j\u0173 taip pat turi pl\u0117tros plan\u0173 2024 metams. Pirmaujan\u010dios platformos yra Walmart, Shopify ir eBay. Ta\u010diau kai kurie pardav\u0117jai taip pat nori \u012fgyvendinti socialin\u0119 prekyb\u0105 su TikTok, Instagram ir Facebook.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-332006-identifier\">Amazon = Internetin\u0117 prekyba Vokietijoje: pirk\u0117jai da\u017enai renkasi prekyviet\u0119<\/h2><p class=\"theme-wp-block gb-responsive-365355-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-tyrimai-ir-statistika-pardavejams-visi-svarbus-ivykiai-per-pastaruosius-kelerius-metus\/\">Skirtingos statistikos apie Amazon s\u0117km\u0119<\/a> ai\u0161kiai rodo, kad e. prekybos mil\u017einas ne tik generuoja didesnes pajamas Vokietijoje, bet ir fiksuoja nuolatin\u012f klient\u0173 augim\u0105, palyginti su savo konkurentais. <a href=\"https:\/\/www.ifhkoeln.de\/rekordverdaechtig-amazon-waechst-2020-jeden-tag-um-31-millionen-euro\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">IFH Kylio atlikta apklausa 2021 metais<\/a> rodo: tie, kurie perka internetu, taip pat perka i\u0161 Amazon. Pasak rinkos tyrim\u0173 kompanijos &#8230;<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-727165-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-743811-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230; apie 94% internetini\u0173 pirk\u0117j\u0173 Vokietijoje yra Amazon klientai.<\/li><li class=\"theme-wp-block gb-responsive-333225-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230; \u201ePrime\u201c nariai sudaro apie 70% Amazon pajam\u0173.<\/li><li class=\"theme-wp-block gb-responsive-197126-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230; daugiau nei tre\u010ddalis klient\u0173 yra aktyv\u016bs Amazon pirk\u0117jai ir bent pus\u0119 savo internetini\u0173 pirkim\u0173 atlieka tik Amazon prekyviet\u0117je.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-460307-identifier\">Bet ne tik IFH K\u00f6ln apklausa patvirtina prielaid\u0105, kad elektronin\u0117 prekyba Vokietijoje yra formuojama internetinio giganto. <a href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2022 met\u0173 apklausa, atlikta Pattern<\/a>, taip pat rodo, kad i\u0161 1,000 internetini\u0173 pirk\u0117j\u0173 i\u0161 Vokietijos 96% prane\u0161\u0117, kad 2021 metais bent kart\u0105 apsipirko Amazon. Tokiu b\u016bdu Amazon klientai teikia pirmenyb\u0119 Vokietijos rinkai, ta\u010diau taip pat nesibaimina apsipirkti amazon.com arba amazon.co.uk.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full gb-responsive-767298-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"512\" height=\"365\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021.png\" alt=\"Internetin\u0117s prekybos statistika 2021\" class=\"wp-image-52921\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021-407x290.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021.png 512w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\" style=\"display:block;\">\u0160altinis: <a href=\"https:\/\/pattern.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pattern.com<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-246750-identifier\">Apklausa taip pat parod\u0117, \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-506287-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-989816-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u2026 kad 38% respondent\u0173 planuoja daugiau pirkti i\u0161 Amazon, o 35% ketina da\u017eniau apsipirkti fizi\u0161kai.<\/li><li class=\"theme-wp-block gb-responsive-18358-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">kad 47.3% respondent\u0173 nori i\u0161leisti daugiau arba \u0161iek tiek daugiau internetu. 36.5% neketina keisti savo apsipirkimo \u012fpro\u010di\u0173 ir investuos t\u0105 pat\u012f kiek\u012f internetu.<\/li><li class=\"theme-wp-block gb-responsive-249517-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u2026 kad palyginti, 88.6% Amazon klient\u0173 planuoja pirkti t\u0105 pat\u012f kiek\u012f arba daugiau i\u0161 Amazon nei pra\u0117jusiais metais. Tik 11.4% planuoja i\u0161leisti ma\u017eiau Amazon.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-875740-identifier\">\u0160ie skai\u010diai taip pat rodo, kad Amazon tobulino internetin\u0117s prekybos dominavimo men\u0105 Vokietijoje. Dauguma klient\u0173 akivaizd\u017eiai mano, kad rinka yra tokia gera, kad jie kei\u010dia savo apsipirkimo \u012fpro\u010dius ten. Prie\u017eastys i\u0161 klient\u0173 perspektyvos, kod\u0117l jie perka internetin\u0117je platformoje, svyruoja nuo kainos iki greito pristatymo:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-157642-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-956584-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eProduktas buvo pigesnis nei pas konkurentus.\u201c (63% tai buvo prie\u017eastis apsipirkti Amazon.)<\/li><li class=\"theme-wp-block gb-responsive-581370-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eProduktas gal\u0117jo b\u016bti pristatytas grei\u010diau nei i\u0161 kit\u0173 ma\u017emeninink\u0173.\u201c (43%)<\/li><li class=\"theme-wp-block gb-responsive-138076-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eProduktas buvo prieinamas tik Amazon.\u201c (42%)<\/li><li class=\"theme-wp-block gb-responsive-452255-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eAmazon yra lengviau naudoti nei kitos platformos.\u201c (41%)<\/li><li class=\"theme-wp-block gb-responsive-697534-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eNes esu Amazon Prime klientas, kuris paprastai garantuoja greit\u0105 ir patikim\u0105 pristatym\u0105.\u201c (35%)<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-523709-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tPrad\u0117kite savo kelion\u0119 nuo pardav\u0117jo iki bestselerio &#8211; su SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tGaukite nemokam\u0105 bandom\u0105j\u0105 versij\u0105 \u0161iandien ir pamatykite, kaip tinkamos paslaugos gali pad\u0117ti jums pereiti nuo ger\u0173 rezultat\u0173 prie GERIAUSI\u0172. Nepraleiskite progos. Veikite dabar.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Prad\u0117kite dabar<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-624296-identifier\">Prime yra augimo variklis<\/h3><p class=\"theme-wp-block gb-responsive-924478-identifier\">Amazon prenumeratos modelis, atrodo, atlieka ypa\u010d svarb\u0173 vaidmen\u012f naudojantis rinka. Prime apima, be kita ko, ypa\u010d greit\u0105 pristatym\u0105 ir prieig\u0105 prie Amazon nuosavos transliacijos paslaugos. 2021 metais Jeffas Bezosas prane\u0161\u0117 akcininkams, kad Amazon Prime turi 200 milijon\u0173 klient\u0173 visame pasaulyje. Vos prie\u0161 trejus metus Amazon paslauga buvo per\u017eengusi 100 milijon\u0173 prenumeratori\u0173 rib\u0105.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full gb-responsive-686106-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"507\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023.png\" alt=\"Elektronin\u0117s prekybos pl\u0117tra Vokietijoje\" class=\"wp-image-52924\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023-407x348.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023.png 507w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><figcaption class=\"wp-element-caption\">\u0160altinis: <a href=\"https:\/\/pattern.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pattern.com<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-687761-identifier\">Pasak <a href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vokietijos pirk\u0117j\u0173 ataskaitos<\/a>, 15% daugiau internetini\u0173 pirk\u0117j\u0173 tur\u0117jo prieig\u0105 prie Amazon Prime. Tai rei\u0161kia, kad 78% arba turi savo Prime prenumerat\u0105, arba gali naudotis \u0161eimos, partneri\u0173 ar draug\u0173 prenumerata. Suderinus su i\u0161vada, kad greitas pristatymas yra svarbus veiksnys, kod\u0117l klientai u\u017esako i\u0161 Amazon, atsiranda ai\u0161kus vaizdas: did\u0117jantis Prime nari\u0173 skai\u010dius yra did\u0117jan\u010di\u0173 elektronin\u0117s prekybos giganto pajam\u0173 rodiklis artimiausiais metais.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-441103-identifier\">Amazon: Rinka internetinei prekybai Vokietijoje yra svarbi<\/h3><p class=\"theme-wp-block gb-responsive-39494-identifier\">Iki \u0161iol Amazon turi milijonus tre\u010di\u0173j\u0173 \u0161ali\u0173 pardav\u0117j\u0173, si\u016blan\u010di\u0173 savo prekes rinkoje. Nuo 2026 met\u0173 \u0161i sritis tapo vis svarbesn\u0117: dabar daugiau nei 60% parduot\u0173 vienet\u0173 yra i\u0161 tre\u010di\u0173j\u0173 \u0161ali\u0173 pardav\u0117j\u0173. Kadangi augimas yra nuolatinis ir vyksta pana\u0161iu tempu per metus, galima manyti, kad Amazon s\u0105moningai kontroliuoja pl\u0117tr\u0105. Ta\u010diau Amazon ma\u017emenin\u0117s prekybos dalis grei\u010diausiai niekada nesuma\u017e\u0117s iki nulio procent\u0173.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large gb-responsive-682114-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler.png\"><img decoding=\"async\" width=\"844\" height=\"306\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-844x306.png\" alt=\"Amazon masi\u0161kai pelnosi i\u0161 tre\u010di\u0173j\u0173 \u0161ali\u0173 pardav\u0117j\u0173 internetin\u0117je prekyboje Vokietijoje. Dalys jau kelerius metus did\u0117ja.\" class=\"wp-image-52909\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-407x147.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-768x278.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-844x306.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-1536x557.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-2048x742.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0160altinis: <a href=\"https:\/\/www.marketplacepulse.com\/year-in-review-2023\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2023 met\u0173 ap\u017evalga pagal Marketplace Pulse<\/a><\/figcaption><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-270729-identifier\">I\u0161vada<\/h2><p class=\"theme-wp-block gb-responsive-15559-identifier\">Ar Amazon vis dar nepakei\u010diamas internetin\u0117je prekyboje Vokietijoje? Elektronin\u0117s prekybos pl\u0117tra ai\u0161kiai rodo: tie, kurie nori parduoti internetu, sunkiai gali i\u0161vengti Amazon. Prime programa \u010dia turi lemiam\u0105 \u012ftak\u0105, nes Prime nariai yra aktyv\u016bs pirk\u0117jai ir i\u0161leid\u017eia daugiausiai pinig\u0173 Amazon. Tuo pa\u010diu metu jie daugiausia remiasi Prime pasi\u016blymais, nes gauna nemokam\u0105 ir greit\u0105 pristatym\u0105.<\/p><p class=\"theme-wp-block gb-responsive-732560-identifier\">Internetiniai ma\u017emenininkai sunkiai gali i\u0161vengti pardavimo Amazon. Vis d\u0117lto, savo pardavimo kanal\u0173 diversifikavimas yra svarbus aspektas, tod\u0117l tur\u0117ti savo internetin\u0119 parduotuv\u0119 ar kitus rinkas, tokius kaip Etsy, gali b\u016bti prasminga. Kurie kanalai konkre\u010diai tinka j\u0173 pa\u010di\u0173 omnichannel strategijai, yra labai individualu ir tur\u0117t\u0173 b\u016bti gerai apgalvota.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-3416-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-datenanalyse\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135620\/e-commerce-datenanalyse-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Ohne im E-Commerce eine orgendtliche Datenanalyse vorzunehmen, werden Onlineh\u00e4ndler kaum erfolgreich sein.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-datenanalyse\/\">Elektronin\u0117s prekybos duomen\u0173 analiz\u0117: 4 pagrindin\u0117s funkcijos, kurias turi tur\u0117ti kiekviena priemon\u0117<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Tie, kurie nori b\u016bti s\u0117kmingi elektronin\u0117je prekyboje, negali i\u0161vengti tvirtos duomen\u0173 analiz\u0117s. Internetin\u0117 prekyba yra dinami\u0161ka, klient\u0173 poreikiai greitai kei\u010diasi, o ma\u017emenininkai turi sugeb\u0117ti greitai prisitaikyti prie proces\u0173. \u0160ios 4 funkcijos tur\u0117t\u0173 b\u016bti \u012fmanomos su kiekviena priemone!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-373437-identifier has-small-font-size\">Nuotraukos autoryst\u0117: \u00a9 Anna Khomulo \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>E. prekyba Vokietijoje yra visur. Covid metai pagreitino vis\u0105 pramon\u0119 daugiau nei de\u0161imtme\u010diu, o pandemijos poveikis vis dar kei\u010dia \u012fmoni\u0173 veikl\u0105 ir verslo pl\u0117tr\u0105. Vartotojai taip pat \u0161iandien tyrin\u0117ja, perka ir moka u\u017e produktus kitaip nei prie\u0161 de\u0161imt met\u0173. Ta\u010diau viena dalykas per metus liko tas pats: did\u017eiausias \u017eaid\u0117jas pramon\u0117je yra Amazon. Internetin\u0117 prekyba tod\u0117l<\/p>\n","protected":false},"author":8,"featured_media":52906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1158,1161],"tags":[],"class_list":["post-224010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektronine-prekyba-amp-internetine-mazmenine-prekyba","category-pardavimas-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon ir internetin\u0117 prekyba Vokietijoje: skai\u010diai, duomenys, faktai<\/title>\n<meta name=\"description\" content=\"Amazon vis dar dominuoja internetin\u0117s prekybos pasaulyje Vokietijoje. \u0160tai kaip galingas yra elektronin\u0117s prekybos gigantas: skaitykite dabar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-ir-internetine-prekyba-vokietijoje-kaip-galingas-yra-e-prekybos-milzinas\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon ir internetin\u0117 prekyba Vokietijoje: skai\u010diai, duomenys, faktai\" \/>\n<meta property=\"og:description\" content=\"Amazon vis dar dominuoja internetin\u0117s prekybos pasaulyje Vokietijoje. \u0160tai kaip galingas yra elektronin\u0117s prekybos gigantas: skaitykite dabar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-ir-internetine-prekyba-vokietijoje-kaip-galingas-yra-e-prekybos-milzinas\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-17T07:13:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131941\/amazon-domiert-online-shopping-deutschland.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kateryna Kogan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-ir-internetine-prekyba-vokietijoje-kaip-galingas-yra-e-prekybos-milzinas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-ir-internetine-prekyba-vokietijoje-kaip-galingas-yra-e-prekybos-milzinas\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"Amazon ir internetin\u0117 prekyba Vokietijoje: kaip galingas yra e. prekybos mil\u017einas\",\"datePublished\":\"2022-05-17T07:13:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-ir-internetine-prekyba-vokietijoje-kaip-galingas-yra-e-prekybos-milzinas\/\"},\"wordCount\":1349,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-ir-internetine-prekyba-vokietijoje-kaip-galingas-yra-e-prekybos-milzinas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131941\/amazon-domiert-online-shopping-deutschland.jpeg\",\"articleSection\":[\"Elektronin\u0117 prekyba &amp; 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