{"id":224028,"date":"2023-04-19T14:57:36","date_gmt":"2023-04-19T14:57:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/naujas-amazon-etikete-produktai-su-dideliais-grazinimo-rodikliais-greitai-gali-buti-pazymeti\/"},"modified":"2023-04-19T14:57:36","modified_gmt":"2023-04-19T14:57:36","slug":"naujas-amazon-etikete-produktai-su-dideliais-grazinimo-rodikliais-greitai-gali-buti-pazymeti","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/naujas-amazon-etikete-produktai-su-dideliais-grazinimo-rodikliais-greitai-gali-buti-pazymeti\/","title":{"rendered":"Naujas Amazon etiket\u0117? Produktai su dideliais gr\u0105\u017einimo rodikliais greitai gali b\u016bti pa\u017eym\u0117ti."},"content":{"rendered":"

Amazon pristato naujas etiketes, kurios skirtos atgrasyti klientus nuo produkto pirkimo.<\/p>

Pra\u0161ome k\u0105?<\/p>

Nauja etiket\u0117 skirta pasirodyti produkt\u0173 detali\u0173 puslapiuose, kurie gr\u0105\u017einami da\u017eniau nei vidutini\u0161kai, ir informuoti klientus apie \u0161\u012f fakt\u0105. Apie tai prane\u0161a theinformation.com<\/a>. \u0160iuo metu etiket\u0117 yra prieinama tik JAV ir dar nebuvo pla\u010diai i\u0161platinta. Ta\u010diau tai, k\u0105 Amazon pristato JAV, paprastai taip pat pasiekia Vokietijos rink\u0105.<\/p>

Etiket\u0117 skirta u\u017etikrinti informuotus pirkimo sprendimus.<\/h2>

Iniciatyva n\u0117ra kampanija, skirta sugadinti pardav\u0117j\u0173 versl\u0105, bet skirta suma\u017einti da\u017enai gr\u0105\u017einam\u0173 produkt\u0173 gr\u0105\u017einimo rodikl\u012f. Ypa\u010d elektronin\u0117s prekybos sektoriuje gr\u0105\u017einimai yra didel\u0117 problema \u2013 ne tik aplinkai ir tvarumui, bet ir pardav\u0117jams. \u0160iuo metu kas ketvirtas paketas Vokietijoje yra gr\u0105\u017einamas, o tokiose kategorijose kaip drabu\u017eiai ar batai net daugiau nei kas antras.<\/p>

Nauja etiket\u0117, atrodo, skirta dviem tikslams:<\/p>

  1. Klientai tur\u0117t\u0173 b\u016bti skatinami atid\u017eiai per\u017ei\u016br\u0117ti produkto puslap\u012f, pa\u017evelgti \u012f nuotraukas, A+ turin\u012f, atsiliepimus ir kt., ir tik tada nuspr\u0119sti, ar nori pirkti produkt\u0105, ar ne.<\/li>
  2. Pardav\u0117jai tur\u0117t\u0173 b\u016bti skatinami sukurti savo produkto puslapius taip, kad klientai gal\u0117t\u0173 priimti informuot\u0105 pirkimo sprendim\u0105.<\/li><\/ol><\/div>

    Vietoj to, kad gr\u0105\u017einimus padaryt\u0173 mokamais ir taip atstumt\u0173 klientus, \u012fmon\u0117 dabar bando spr\u0119sti problem\u0105 dar prie\u0161 pirkimo sprendim\u0105. Pardav\u0117jams nauja etiket\u0117 gali b\u016bti tiek prakeiksmas, tiek palaima tuo pa\u010diu metu.<\/p>

    \u012etaka Amazon pardav\u0117jams<\/h3>

    Vienu atveju, \u017eemas gr\u0105\u017einimo rodiklis jau yra veiksnys Amazon algoritmo at\u017evilgiu, kai kalbama apie reitingus ir Buy Box<\/a>, ir gali b\u016bti ekonomi\u0161kai naudingas pardav\u0117jams. Be to, etiket\u0117 gali tur\u0117ti malon\u0173 \u0161alutin\u012f poveik\u012f, kad netikri atsiliepimai ir neinformatyv\u016bs produkto apra\u0161ymai i\u0161 nes\u0105\u017eining\u0173 pardav\u0117j\u0173 konkurent\u0173 praranda reik\u0161m\u0119 konkurencin\u0117je aplinkoje.<\/p>

    Kita vertus, pardav\u0117jai su dideliu gr\u0105\u017einimo rodikliu patiria spaudim\u0105 \u2013 kadangi etiket\u0117 grei\u010diausiai i\u0161 tikr\u0173j\u0173 atgrasys daugel\u012f klient\u0173 nuo pirkimo. Neb\u016bt\u0173 nustebinantis, jei nauja etiket\u0117 anks\u010diau ar v\u0117liau b\u016bt\u0173 \u012ftraukta kaip reitingavimo veiksnys paie\u0161kos rezultat\u0173 rodymo metu.<\/p>

    Kokie poveikiai rinkos pardav\u0117jai gali tik\u0117tis i\u0161 etiket\u0117s, tod\u0117l daugiausia priklauso nuo j\u0173 pa\u010di\u0173 situacijos. Produktai su \u017eemu gr\u0105\u017einimo rodikliu gal\u0117t\u0173 pasinaudoti; produktai su dideliu gr\u0105\u017einimo rodikliu, kita vertus, gal\u0117t\u0173 prarasti pardavimus. Taigi, k\u0105 dabar daryti?<\/p>

    5 patarimai, kaip pasiruo\u0161ti naujai Amazon etiketei<\/h2>

    Vis\u0173 svarbiausia grei\u010diausiai yra suma\u017einti gr\u0105\u017einimo rodikl\u012f<\/a>. Tai galima pasiekti \u012fvairiomis priemon\u0117mis, kurios tur\u0117t\u0173 b\u016bti pritaikytos prie pardav\u0117jo situacijos. Vietoj to, kad aklai optimizuot\u0173 ir investuot\u0173 daug laiko bei pinig\u0173, pardav\u0117jai pirmiausia tur\u0117t\u0173 i\u0161siai\u0161kinti, kod\u0117l j\u0173 gr\u0105\u017einimo rodiklis yra didesnis nei palyginam\u0173 produkt\u0173. \u0160ie patarimai gali b\u016bti naudingi kaip gair\u0117s.<\/p>

    1. Siuntimo greitis<\/strong>: Tie, kurie nesiun\u010dia per Amazon FBA, bet yra suk\u016br\u0119 savo logistik\u0105, tur\u0117t\u0173 patikrinti, ar u\u017esakymai pristatomi laiku. Kuo ilgesnis laikas tarp u\u017esakymo pateikimo ir pakuot\u0117s atidarymo, tuo didesn\u0117 tikimyb\u0117, kad klientas gr\u0105\u017eins prek\u0119 \u2013 tiesiog tod\u0117l, kad jaudulys ir l\u016bkestis jau suma\u017e\u0117jo.<\/li>
    2. Pakavimas<\/strong>: Gr\u0105\u017einimai da\u017enai pradedami, nes produktas yra pa\u017eeistas? Tuomet tai gali b\u016bti d\u0117l pakavimo. Ar prek\u0117 tinkamai apsaugota nuo sm\u016bgi\u0173 ir poveikio, ir ar ji i\u0161gyvena siuntimo proces\u0105 nepa\u017eeista, ar ne?<\/li>
    3. Produkto detal\u0117s puslapio turinys<\/strong>: Prasti vaizdai, netiksli produkto apra\u0161ymas, jokio A+ turinio<\/a> \u2013 jei pirk\u0117jas negali gauti realaus produkto \u012fsp\u016bd\u017eio, jam sunku apskritai \u012fvertinti prek\u0119 (kas atgraso nuo pirkimo) arba jis turi klaiding\u0105 \u012fsp\u016bd\u012f apie prek\u0119 (ir padaro neteising\u0105 pirkim\u0105). Kuo geriau klientas \u017eino, k\u0105 gauna, tuo ma\u017eesnis gr\u0105\u017einimo rodiklis paprastai b\u016bna.<\/li>
    4. Produkto kokyb\u0117<\/strong>: Neteisingi pirkimai nutinka, ir tai taikoma pardav\u0117jams taip pat. Jei paai\u0161k\u0117ja, kad prek\u0117 neatitinka kliento kokyb\u0117s l\u016bkes\u010di\u0173, reik\u0117t\u0173 jas patobulinti bendradarbiaujant su gamintoju arba ie\u0161koti alternatyv\u0173. Tai susij\u0119 ne tik su specifiniais defektais, bet ir su poj\u016b\u010diu, dizainu ir kt.<\/li>
    5. Gr\u0105\u017einim\u0173 analiz\u0117<\/strong>: Pardav\u0117jas bet kada gali patikrinti Amazon ataskaitose, koks buvo gr\u0105\u017einimo prie\u017eastis. Daugeliu atvej\u0173 klientai taip pat labai konkre\u010diai nurodo gr\u0105\u017einimo prie\u017eastis, pvz., specifin\u012f defekt\u0105, neteising\u0105 kiek\u012f, klaidinan\u010dias nuotraukas ir kt. Tai galima rasti Pardav\u0117j\u0173 centre skiltyje Amazon ataskaitos > \u012evykdyta Amazon > “\u012evykdyta Amazon” klient\u0173 gr\u0105\u017einimai.<\/li><\/ol><\/div>

      I\u0161vada: Informuoti pirkimo sprendimai kaip galimyb\u0117<\/h2>

      Nauja Amazon etiket\u0117 gali b\u016bti galimyb\u0117 profesionaliems pardav\u0117jams. Nes\u0105\u017einingi konkurentai, kurie perka netikrus atsiliepimus arba u\u017epildo savo produkto detali\u0173 puslapius klaidinan\u010dia informacija, susidurs su tam tikra opozicija.<\/p>

      Be to, savo gr\u0105\u017einimo rodiklio<\/a> ma\u017einimas yra prasmingas u\u017edavinys d\u0117l \u012fvairi\u0173 prie\u017eas\u010di\u0173. Ta\u010diau svarbu pasukti teisingus var\u017etus ir palyginti savo versl\u0105 su rinkos standartais analizei.<\/p>

      Vaizdo autoryst\u0117: \u00a9 piter2121 \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

      Amazon pristato naujas etiketes, kurios skirtos atgrasyti klientus nuo produkto pirkimo. Pra\u0161ome k\u0105? Nauja etiket\u0117 skirta pasirodyti produkt\u0173 detali\u0173 puslapiuose, kurie gr\u0105\u017einami da\u017eniau nei vidutini\u0161kai, ir informuoti klientus apie \u0161\u012f fakt\u0105. Apie tai prane\u0161a theinformation.com. \u0160iuo metu etiket\u0117 yra prieinama tik JAV ir dar nebuvo pla\u010diai i\u0161platinta. Ta\u010diau tai, k\u0105 Amazon pristato JAV, paprastai taip<\/p>\n","protected":false},"author":3,"featured_media":26640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1161,1167],"tags":[],"class_list":["post-224028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pardavimas-amazon","category-patarimai-amp-triukai"],"yoast_head":"\n\u0160i Amazon etiket\u0117 \u017eymi da\u017enai gr\u0105\u017einamus produktus.<\/title>\n<meta name=\"description\" content=\"Amazon etiket\u0117 skirta u\u017etikrinti informuotus pirkimo sprendimus ir \u017eymi da\u017enai gr\u0105\u017einamus produktus. \u0160tai kaip pardav\u0117jai ruo\u0161iasi!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/naujas-amazon-etikete-produktai-su-dideliais-grazinimo-rodikliais-greitai-gali-buti-pazymeti\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160i Amazon etiket\u0117 \u017eymi da\u017enai gr\u0105\u017einamus produktus.\" \/>\n<meta property=\"og:description\" content=\"Amazon etiket\u0117 skirta u\u017etikrinti informuotus pirkimo sprendimus ir \u017eymi da\u017enai gr\u0105\u017einamus produktus. \u0160tai kaip pardav\u0117jai ruo\u0161iasi!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/lt\/blog\/naujas-amazon-etikete-produktai-su-dideliais-grazinimo-rodikliais-greitai-gali-buti-pazymeti\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-19T14:57:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135515\/amazon-label-informierte-kaufentscheidung.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/naujas-amazon-etikete-produktai-su-dideliais-grazinimo-rodikliais-greitai-gali-buti-pazymeti\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/naujas-amazon-etikete-produktai-su-dideliais-grazinimo-rodikliais-greitai-gali-buti-pazymeti\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Naujas Amazon etiket\u0117? 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