{"id":224034,"date":"2020-06-30T10:47:00","date_gmt":"2020-06-30T10:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/"},"modified":"2020-06-30T10:47:00","modified_gmt":"2020-06-30T10:47:00","slug":"apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/","title":{"rendered":"Apskai\u010diuokite at\u0161aukim\u0173 procent\u0105 ir padidinkite pardav\u0117jo na\u0161um\u0105 \u2013 patarimai \u201eAmazon\u201c pardav\u0117jams (\u012fskaitant skai\u010diavimo formul\u0119)"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-997895-identifier\">U\u017esakymas atkeliauja \u2013 ta\u010diau preki\u0173 pristatyti ne\u012fmanoma. Tai nepatogi situacija, nei klientui, nei pardav\u0117jui. Be to, kad at\u0161aukimas rei\u0161kia reali\u0173 pinig\u0173 praradim\u0105, \u0161i situacija n\u0117ra naudinga ir klient\u0173 i\u0161laikymui. Ta\u010diau \u201eAmazon\u201c pardav\u0117jai susiduria su papildoma problema: vadinamasis <strong>at\u0161aukim\u0173 procentas prie\u0161 u\u017esakymo \u012fvykdym\u0105 yra labai svarbus rodiklis<\/strong>, kuris tiesiogiai veikia pardav\u0117jo na\u0161umo skai\u010diavim\u0105.<\/p><p class=\"theme-wp-block gb-responsive-112747-identifier\">Taigi, \u0161is <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/svarbiausi-amazon-kpi-vienoje-vietoje-sie-rodikliai-turetu-buti-neabejotinai-apsvarstyti-pardaveju\/\">\u201eAmazon KPI\u201c<\/a> taip pat veikia j\u016bs\u0173 galimybes kaip pardav\u0117jo <strong>laim\u0117ti <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/infografika-sie-yra-13-zingsniu-iki-amazon-buy-box-pelno\/\">Buy Box<\/a><\/strong> ir kaip j\u016bs\u0173 produktai reitinguojami paie\u0161kos rezultatuose. Tod\u0117l kiekvienas, kuris parduoda \u201eAmazon\u201c, tur\u0117t\u0173 steb\u0117ti at\u0161aukim\u0173 procent\u0105. Bet kokios situacijos yra fiksuojamos at\u0161aukim\u0173 procentu prie\u0161 u\u017esakymo \u012fvykdym\u0105, ir kaip j\u0173 i\u0161vengti?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-712708-identifier\">Kas yra at\u0161aukim\u0173 procentas prie\u0161 u\u017esakymo \u012fvykdym\u0105?<\/h2><p class=\"theme-wp-block gb-responsive-847030-identifier\">\u201eAmazon\u201c at\u0161aukimas turi kitoki\u0105 apibr\u0117\u017et\u012f nei tai, prie ko pardav\u0117jai gali b\u016bti \u012fprat\u0119. At\u0161aukim\u0173 procentas neapima \u2013 kaip galima b\u016bt\u0173 i\u0161 prad\u017ei\u0173 manyti \u2013 klient\u0173 atlikt\u0173 at\u0161aukim\u0173. <strong>\u0160is rodiklis labiau matuoja, kaip da\u017enai rinkos pardav\u0117jas at\u0161auk\u0117 u\u017esakym\u0105 per pastar\u0105sias septynias dienas<\/strong> prie\u0161 gal\u0117damas u\u017ebaigti u\u017esakymo apdorojim\u0105, ir tai susij\u0119 su vis\u0173 u\u017esakym\u0173 skai\u010diumi per \u0161\u012f laikotarp\u012f.<\/p><p class=\"theme-wp-block gb-responsive-710931-identifier\">Tai taip pat rei\u0161kia: \u0161is KPI yra svarbus tik tada, kai rinkos pardav\u0117jai patys siun\u010dia savo u\u017esakymus, pavyzd\u017eiui, per <strong><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fbm\/\">Pardav\u0117jo vykdym\u0105 (FBM)<\/a><\/strong> arba <strong>\u201ePrime\u201c i\u0161 pardav\u0117j\u0173<\/strong>. Ta\u010diau, jei jie perdav\u0117 u\u017esakymo apdorojim\u0105 internetiniam mil\u017einui kaip dal\u012f <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/how-does-amazon-fba-work-everything-you-need-to-know-about-the-popular-fulfillment-service-at-a-glance\/\">\u201eAmazon\u201c vykdymo (FBA)<\/a>, tai at\u0161aukim\u0173 procentas prie\u0161 u\u017esakymo \u012fvykdym\u0105 ne\u012feina \u012f pardav\u0117jo reiting\u0105.<\/p><p class=\"theme-wp-block gb-responsive-922282-identifier\">\u201eAmazon\u201c matuoja at\u0161aukim\u0173 procent\u0105 prie\u0161 u\u017esakymo \u012fvykdym\u0105 pirmiausia kaip <strong>preki\u0173 valdymo<\/strong> rodikl\u012f pardav\u0117jui. Nes daugeliu atvej\u0173 pardav\u0117jai negali \u012fvykdyti u\u017esakymo, nes prek\u0117 yra i\u0161parduota. Klient\u0173 atlikti at\u0161aukimai per j\u0173 \u201eAmazon\u201c paskyr\u0105 \u012f tai ne\u012feina, net jei jie buvo atlikti prie\u0161 u\u017esakymo apdorojim\u0105.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-318820-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tPrad\u0117kite savo kelion\u0119 nuo pardav\u0117jo iki bestselerio &#8211; su SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tGaukite nemokam\u0105 bandom\u0105j\u0105 versij\u0105 \u0161iandien ir pamatykite, kaip tinkamos paslaugos gali pad\u0117ti jums pereiti nuo ger\u0173 rezultat\u0173 prie GERIAUSI\u0172. Nepraleiskite progos. Veikite dabar.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Prad\u0117kite dabar<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-307259-identifier\">Kod\u0117l didelis at\u0161aukim\u0173 procentas prie\u0161 u\u017esakymo \u012fvykdym\u0105 yra neigiamas?<\/h3><p class=\"theme-wp-block gb-responsive-694955-identifier\">\u201eAmazon\u201c suprantamai nori, kad at\u0161aukim\u0173 procentas b\u016bt\u0173 <strong>kiek \u012fmanoma ma\u017eesnis<\/strong>. Tam yra dvi pagrindin\u0117s prie\u017eastys:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305458-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-550364-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pirma, ne tik pardav\u0117jas praranda <strong>pajamas<\/strong>, bet ir pati \u201eAmazon\u201c patiria nuostoli\u0173, pavyzd\u017eiui, pardavimo komisij\u0173 forma.<\/li><li class=\"theme-wp-block gb-responsive-723499-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Antra, at\u0161aukimas sukelia klient\u0173 nusivylim\u0105. <strong>Nesusitvarkantys klientai<\/strong> gali susilaikyti nuo v\u0117lesnio pirkimo ir kreiptis \u012f konkurencij\u0105. Su absoliu\u010dios klient\u0173 orientacijos principu \u201eAmazon\u201c nu\u0117jo ilg\u0105 keli\u0105 \u2013 ir tod\u0117l tai \u012fgyvendina \u0161iuo at\u017evilgiu taip pat.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-193822-identifier\">Abi aspektai \u012ftikina rinkos pardav\u0117jus, kad jie tur\u0117t\u0173 at\u0161aukti kuo ma\u017eiau u\u017esakym\u0173. Dar svarbiau: <strong>\u012etaka na\u0161umui yra mil\u017eini\u0161ka.<\/strong> Pardav\u0117jo na\u0161umas yra svarbus rodiklis Amazon algoritmo, skirto Buy Box paskirstymui.<\/p><p class=\"theme-wp-block gb-responsive-631275-identifier\">Ta\u010diau taip vadinamo pirkini\u0173 krep\u0161elio lauko pelnas yra <strong>kriti\u0161kai svarbus auk\u0161tam konversijos rodikliui<\/strong>. Apie 90 procent\u0173 klient\u0173 perka per gelton\u0105 mygtuk\u0105. Taigi, tie, kurie ten nepasirodo, sunkiai gauna pardavimus. Tik tada, kai at\u0161aukimo rodiklis prie\u0161 \u012fvykdym\u0105 art\u0117ja prie 0%, pardav\u0117jai gali konkuruoti su savo konkurentais.<\/p><p class=\"theme-wp-block gb-responsive-49244-identifier\">Tas pats taikoma <strong>privataus prek\u0117s \u017eenklo pardav\u0117jams<\/strong>. Auk\u0161tas pasirodymas paie\u0161kos rezultatuose n\u0117ra tik <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/\">profesionalios SEO optimizacijos<\/a> klausimas. Jei kiti rodikliai n\u0117ra teisingi, pasiekti ger\u0105 reiting\u0105 beveik ne\u012fmanoma, nes algoritmas yra programuotas rodyti klientams produktus, kurie labiausiai tik\u0117tina juos patenkins.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-17299-identifier\">Kaip apskai\u010diuojamas at\u0161aukimo rodiklis prie\u0161 \u012fvykdym\u0105?<\/h3><p class=\"theme-wp-block gb-responsive-964241-identifier\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/200205250?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pagal Amazon gaires<\/a>, at\u0161aukimo rodiklis prie\u0161 \u012fvykdym\u0105 turi likti <strong>\u017eemiau 2,5%<\/strong>, kad pardav\u0117jui b\u016bt\u0173 leista parduoti Amazon. Jei pardav\u0117jas turi padaryti daugiau at\u0161aukim\u0173, jis rizikuoja <strong>parduotojo paskyros sustabdymu<\/strong>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-2207-identifier\">At\u0161aukimo rodiklis: Apskai\u010diavimo formul\u0117<\/h4><p class=\"theme-wp-block gb-responsive-460695-identifier\">At\u0161aukimo rodiklio apskai\u010diavimas yra palyginti paprastas. At\u0161aukti u\u017esakymai dalijami i\u0161 vis\u0173 u\u017esakym\u0173, o \u0161is rezultatas dauginamas i\u0161 100.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-263401-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-9158-identifier\"><\/p><p>At\u0161aukimo rodiklis % = (At\u0161aukti u\u017esakymai \/ Visas u\u017esakym\u0173 skai\u010dius) x 100<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-921155-identifier\">Rodiklis, esantis \u017eemiau 2,5%, nekelia pavojaus pardavimo licencijai; ta\u010diau at\u0161aukimo rodiklis prie\u0161 \u012fvykdym\u0105 tur\u0117t\u0173 b\u016bti daug ma\u017eesnis, idealiu atveju <strong>art\u0117jantis prie 0%<\/strong>. Tik tada yra galimyb\u0117 <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/14-svarbiausiu-kriteriju-kaip-laimeti-buy-box-amazon-ir-kaip-kontroliuoti-savo-metrika\/\">laim\u0117ti Buy Box<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-613833-identifier\">Patarimai, kaip suma\u017einti at\u0161aukimo rodikl\u012f<\/h2><p class=\"theme-wp-block gb-responsive-632526-identifier\">Norint i\u0161laikyti \u017eem\u0105 at\u0161aukimo rodikl\u012f kaip Amazon pardav\u0117jui, ypa\u010d svarbu: <strong>gera atsarg\u0173 valdymas<\/strong>! D\u0117l skaitmenizacijos daugel\u012f proces\u0173 galima automatizuoti: I\u0161maniosios sistemos, pavyzd\u017eiui, prognozuoja numatomus pardavimus artimiausioms savait\u0117ms ir \u012fsp\u0117ja, kai <strong>atsargos<\/strong> baigiasi.<\/p><p class=\"theme-wp-block gb-responsive-345524-identifier\">Dar geriau: Tie, kurie <strong>automati\u0161kai sujungia savo vidin\u0119 atsarg\u0173 valdymo sistem\u0105 su Amazon<\/strong>, gali i\u0161vengti perpardavimo ten, kur tai vyksta, ir taip i\u0161laikyti \u017eem\u0105 at\u0161aukimo rodikl\u012f prie\u0161 \u012fvykdym\u0105. Be to, pardav\u0117jai tur\u0117t\u0173 ypa\u010d steb\u0117ti <strong>populiari\u0173 produkt\u0173 pirkimo dinamik\u0105<\/strong>. Jei rodomas pardavim\u0173 padid\u0117jimas arba net <strong>pirkimo tendencija<\/strong> vystosi Amazon d\u0117l vieno i\u0161 \u0161i\u0173 produkt\u0173, gali b\u016bti patartina anksti padidinti atsarg\u0173 kiekius. \u010cia taip pat yra i\u0161mani\u0173 sprendim\u0173, kurie palengvina j\u016bs\u0173 gyvenim\u0105. Su <a href=\"https:\/\/www.sellerlogic.com\/lt\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> galima per kelias sekundes identifikuoti bestselerius ir taip vadinamus &#8220;lentyn\u0173 \u0161ildytuvus&#8221;, leid\u017eian\u010dius ne tik i\u0161vengti at\u0161aukim\u0173, bet ir efektyviai padidinti pardavimus.<\/p><p class=\"theme-wp-block gb-responsive-399066-identifier\">Tokius procesus \u012fgyvendinti yra ne tik laiko reikalaujantis, bet ir brangus. Be to, pardav\u0117jams reikia daugiau darbuotoj\u0173, kad patys gal\u0117t\u0173 si\u0173sti prekes, kai pardavimai did\u0117ja. Tie, kurie negali arba nenori suteikti \u0161i\u0173 i\u0161tekli\u0173, tur\u0117t\u0173 <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/fulfilled-by-amazon-kam-tinka-amazon-fba\/\">naudotis Amazon FBA programa<\/a>. Tai ne tik apima vis\u0105 \u012fvykdymo proces\u0105 \u2013 nuo saugojimo iki pakavimo ir siuntimo \u2013 bet ir pardav\u0117jai daugiau nebeturi r\u016bpintis daugeliu <strong>reikalaujan\u010di\u0173 rodikli\u0173<\/strong>, kurie kartu su at\u0161aukimo rodikliu prie\u0161 \u012fvykdym\u0105 vaidina svarb\u0173 vaidmen\u012f Buy Box.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-69984-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-120593-identifier\">Pasitaiko, kad klientai nori at\u0161aukti savo u\u017esakym\u0105 ir tiesiogiai susisiekti su pardav\u0117ju d\u0117l to. Tam gali b\u016bti \u012fvairi\u0173 prie\u017eas\u010di\u0173, pavyzd\u017eiui, kai jie nori gr\u0105\u017einti tik dal\u012f u\u017esakymo, bet vis tiek nori \u012fsigyti kit\u0105 dal\u012f. Jei pardav\u0117jas sutinka ir at\u0161aukia u\u017esakym\u0105, tai skai\u010diuojama \u012f at\u0161aukimo rodikl\u012f prie\u0161 \u012fvykdym\u0105. <strong>Tod\u0117l tokiuose atvejuose klientai visada tur\u0117t\u0173 b\u016bti skatinami eiti oficialiu keliu per savo Amazon klient\u0173 paskyr\u0105 ir ten patys at\u0161aukti u\u017esakym\u0105.<\/strong> Jei reikia at\u0161aukti tik dal\u012f u\u017esakymo, pardav\u0117jas gali tai i\u0161spr\u0119sti per dalin\u012f gr\u0105\u017einim\u0105. Vienintel\u0117 i\u0161imtis yra el. lai\u0161kai su tema &#8220;U\u017esakymo at\u0161aukimo pra\u0161ymas i\u0161 Amazon kliento \u2026&#8221; \u2013 \u010dia Amazon automati\u0161kai atpa\u017e\u012fsta, kad tai yra kliento at\u0161aukimo pra\u0161ymas.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-585377-identifier\">I\u0161vada: Visada steb\u0117kite at\u0161aukimo rodikl\u012f!<\/h2><p class=\"theme-wp-block gb-responsive-628043-identifier\">Per didelis at\u0161aukimo rodiklis prie\u0161 \u012fvykdym\u0105 yra problemi\u0161kas keliais lygmenimis: <strong>Pajamos<\/strong> prarandamos, klientas grei\u010diausiai daugiau nebeu\u017esakys i\u0161 j\u016bs\u0173, o Amazon taip pat jus baus \u2013 jei <strong>2,5%<\/strong> riba bus vir\u0161yta, galb\u016bt net su j\u016bs\u0173 pardav\u0117jo paskyros deaktyvavimu.<\/p><p class=\"theme-wp-block gb-responsive-501728-identifier\">Apskritai, at\u0161aukimo rodiklis Amazon tur\u0117t\u0173 idealiu atveju <strong>art\u0117ti prie 0%<\/strong>. Tik tada turite ger\u0105 galimyb\u0119 gauti Amazon Buy Box arba auk\u0161t\u0105 reiting\u0105. Kadangi pardav\u0117jo at\u0161aukimai paprastai yra d\u0117l atsarg\u0173 tr\u016bkumo, tur\u0117tum\u0117te pasikliauti profesionaliu atsarg\u0173 valdymu ir automati\u0161kai j\u012f sujungti su Amazon. Tai u\u017ekerta keli\u0105 perpardavimui ir nuolat stebi kiekius.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-761271-identifier\">DUK<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1723813545480\"><strong class=\"schema-faq-question\"><strong>Kas yra at\u0161aukimas?<\/strong><\/strong> <p class=\"schema-faq-answer\">I\u0161 esm\u0117s, at\u0161aukimo rodiklis rodo, kiek suplanuot\u0173 u\u017esakym\u0173 ar sandori\u0173 gal\u0173 gale buvo at\u0161aukta, palyginti su visais suplanuotais u\u017esakymais ar sandoriais. Bet k\u0105 rei\u0161kia at\u0161aukimas Amazon? At\u0161aukimas \u010dia turi kitoki\u0105 reik\u0161m\u0119. Amazon at\u0161aukimo rodiklis (arba at\u0161aukimo rodiklis) yra at\u0161aukim\u0173, kuriuos atliko internetinis pardav\u0117jas per pastar\u0105sias septynias dienas, skai\u010dius.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813568672\"><strong class=\"schema-faq-question\"><strong>Koks tur\u0117t\u0173 b\u016bti at\u0161aukimo rodiklis prie\u0161 \u012fvykdant (Amazon) pardav\u0117jo u\u017esakym\u0105?<\/strong><\/strong> <p class=\"schema-faq-answer\">Norint i\u0161vengti paskyros sustabdymo, at\u0161aukimo rodiklis turi b\u016bti \u017eemiau 2,5%. Ta\u010diau sveikoje internetin\u0117je verslo aplinkoje, kuri turi savo atsarg\u0173 valdym\u0105 po kontrol\u0117s, jis paprastai art\u0117ja prie 0%.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813604932\"><strong class=\"schema-faq-question\"><strong>Kokie yra didelio at\u0161aukimo rodiklio tr\u016bkumai elektronin\u0117je prekyboje?<\/strong><\/strong> <p class=\"schema-faq-answer\">Didelis at\u0161aukimo rodiklis yra nepalankus \u2013 ypa\u010d Amazon pardav\u0117jams. Viena vertus, at\u0161aukimai ne tik rei\u0161kia pajam\u0173 praradim\u0105 pardav\u0117jams, bet ir pa\u010diai elektronin\u0117s prekybos platformai, nes abu praranda komisinius u\u017e pardavim\u0105. Ta\u010diau jie taip pat sukelia klient\u0173 nepatenkinim\u0105, d\u0117l kurio jie susilaiko nuo tolesni\u0173 pirkim\u0173 ir vietoj to kreipiasi \u012f konkurencij\u0105.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813640003\"><strong class=\"schema-faq-question\"><strong>K\u0105 galiu padaryti, kad i\u0161laiky\u010diau savo at\u0161aukimo rodikl\u012f \u017eem\u0105?<\/strong><\/strong> <p class=\"schema-faq-answer\">Dauguma pardav\u0117j\u0173 at\u0161aukim\u0173 yra d\u0117l tu\u0161\u010di\u0173 atsarg\u0173. Tod\u0117l investuokite laik\u0105 ir energij\u0105 \u012f tvirt\u0105 atsarg\u0173 valdymo sistem\u0105 arba raskite \u012frank\u012f ar paslaug\u0173 teik\u0117j\u0105, kuris pasir\u016bpins \u0161iuo u\u017edaviniu u\u017e jus.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-848607-identifier has-small-font-size\">Vaizd\u0173 kreditai pagal vaizd\u0173 tvark\u0105: \u00a9 Alexander Baidu \u2013 stock.adobe.com<a href=\"https:\/\/www.sellerlogic.com\/lt\/amazon-dynamic-repricing-tool\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>U\u017esakymas atkeliauja \u2013 ta\u010diau preki\u0173 pristatyti ne\u012fmanoma. Tai nepatogi situacija, nei klientui, nei pardav\u0117jui. Be to, kad at\u0161aukimas rei\u0161kia reali\u0173 pinig\u0173 praradim\u0105, \u0161i situacija n\u0117ra naudinga ir klient\u0173 i\u0161laikymui. Ta\u010diau \u201eAmazon\u201c pardav\u0117jai susiduria su papildoma problema: vadinamasis at\u0161aukim\u0173 procentas prie\u0161 u\u017esakymo \u012fvykdym\u0105 yra labai svarbus rodiklis, kuris tiesiogiai veikia pardav\u0117jo na\u0161umo skai\u010diavim\u0105. Taigi, \u0161is \u201eAmazon<\/p>\n","protected":false},"author":3,"featured_media":54353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1152],"tags":[],"class_list":["post-224034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visi-apie-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apskai\u010diuokite at\u0161aukimo rodikl\u012f: Viskas apie at\u0161aukimo rodikl\u012f prie\u0161 \u012fvykdym\u0105<\/title>\n<meta name=\"description\" content=\"Apskai\u010diuokite at\u0161aukimo rodikl\u012f: Amazon, at\u0161aukimo rodiklis prie\u0161 \u012fvykdym\u0105 yra svarbus pardav\u0117jo na\u0161umo 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content=\"https:\/\/www.sellerlogic.com\/lt\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-30T10:47:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/16125634\/stornoquote-berechnen.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/#faq-question-1723813545480\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/#faq-question-1723813545480\",\"name\":\"Kas yra at\u0161aukimas?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"I\u0161 esm\u0117s, at\u0161aukimo rodiklis rodo, kiek suplanuot\u0173 u\u017esakym\u0173 ar sandori\u0173 gal\u0173 gale buvo at\u0161aukta, palyginti su visais suplanuotais u\u017esakymais ar sandoriais. Bet k\u0105 rei\u0161kia at\u0161aukimas Amazon? At\u0161aukimas \u010dia turi kitoki\u0105 reik\u0161m\u0119. Amazon at\u0161aukimo rodiklis (arba at\u0161aukimo rodiklis) yra at\u0161aukim\u0173, kuriuos atliko internetinis pardav\u0117jas per pastar\u0105sias septynias dienas, skai\u010dius.\",\"inLanguage\":\"lt-LT\"},\"inLanguage\":\"lt-LT\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/#faq-question-1723813568672\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/#faq-question-1723813568672\",\"name\":\"Koks tur\u0117t\u0173 b\u016bti at\u0161aukimo rodiklis prie\u0161 \u012fvykdym\u0105 (Amazon) pardav\u0117jui?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Norint i\u0161vengti paskyros sustabdymo, at\u0161aukimo rodiklis turi b\u016bti \u017eemiau 2,5%. Ta\u010diau sveikoje internetin\u0117je verslo aplinkoje, kuri turi savo atsarg\u0173 valdym\u0105 po kontrol\u0117s, jis paprastai art\u0117ja prie 0%.\",\"inLanguage\":\"lt-LT\"},\"inLanguage\":\"lt-LT\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/#faq-question-1723813604932\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/#faq-question-1723813604932\",\"name\":\"Kokie yra didelio at\u0161aukimo rodiklio tr\u016bkumai elektronin\u0117je prekyboje?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Didelis at\u0161aukimo rodiklis yra nepalankus \u2013 ypa\u010d Amazon pardav\u0117jams. Viena vertus, at\u0161aukimai ne tik rei\u0161kia pajam\u0173 praradim\u0105 pardav\u0117jams, bet ir pa\u010diai elektronin\u0117s prekybos platformai, nes abu praranda komisinius u\u017e pardavim\u0105. 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Bet k\u0105 rei\u0161kia at\u0161aukimas Amazon? At\u0161aukimas \u010dia turi kitoki\u0105 reik\u0161m\u0119. Amazon at\u0161aukimo rodiklis (arba at\u0161aukimo rodiklis) yra at\u0161aukim\u0173, kuriuos atliko internetinis pardav\u0117jas per pastar\u0105sias septynias dienas, skai\u010dius.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/#faq-question-1723813568672","position":2,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/#faq-question-1723813568672","name":"Koks tur\u0117t\u0173 b\u016bti at\u0161aukimo rodiklis prie\u0161 \u012fvykdym\u0105 (Amazon) pardav\u0117jui?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Norint i\u0161vengti paskyros sustabdymo, at\u0161aukimo rodiklis turi b\u016bti \u017eemiau 2,5%. Ta\u010diau sveikoje internetin\u0117je verslo aplinkoje, kuri turi savo atsarg\u0173 valdym\u0105 po kontrol\u0117s, jis paprastai art\u0117ja prie 0%.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/#faq-question-1723813604932","position":3,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/#faq-question-1723813604932","name":"Kokie yra didelio at\u0161aukimo rodiklio tr\u016bkumai elektronin\u0117je prekyboje?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Didelis at\u0161aukimo rodiklis yra nepalankus \u2013 ypa\u010d Amazon pardav\u0117jams. Viena vertus, at\u0161aukimai ne tik rei\u0161kia pajam\u0173 praradim\u0105 pardav\u0117jams, bet ir pa\u010diai elektronin\u0117s prekybos platformai, nes abu praranda komisinius u\u017e pardavim\u0105. Ta\u010diau jie taip pat sukelia klient\u0173 nepatenkinim\u0105, d\u0117l kurio jie susilaiko nuo tolesni\u0173 pirkim\u0173 ir vietoj to kreipiasi \u012f konkurencij\u0105.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/#faq-question-1723813640003","position":4,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/apskaiciuokite-atsaukimu-procenta-ir-padidinkite-pardavejo-nasuma-patarimai-amazon-pardavejams-iskaitant-skaiciavimo-formule\/#faq-question-1723813640003","name":"K\u0105 galiu padaryti, kad i\u0161laiky\u010diau savo at\u0161aukimo rodikl\u012f \u017eem\u0105?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Dauguma pardav\u0117j\u0173 at\u0161aukim\u0173 yra d\u0117l tu\u0161\u010di\u0173 atsarg\u0173. Tod\u0117l investuokite laik\u0105 ir energij\u0105 \u012f tvirt\u0105 atsarg\u0173 valdymo sistem\u0105 arba raskite \u012frank\u012f ar paslaug\u0173 teik\u0117j\u0105, kuris pasir\u016bpins \u0161iuo u\u017edaviniu u\u017e jus.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/posts\/224034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/comments?post=224034"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/posts\/224034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/media\/54353"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/media?parent=224034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/categories?post=224034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/tags?post=224034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}