{"id":224046,"date":"2020-11-24T17:23:00","date_gmt":"2020-11-24T17:23:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kaip-pardavejai-gali-parduoti-amazon-jav-trumpas-vadovas\/"},"modified":"2020-11-24T17:23:00","modified_gmt":"2020-11-24T17:23:00","slug":"kaip-pardavejai-gali-parduoti-amazon-jav-trumpas-vadovas","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/kaip-pardavejai-gali-parduoti-amazon-jav-trumpas-vadovas\/","title":{"rendered":"Kaip pardav\u0117jai gali parduoti \u201eAmazon\u201c JAV? Trumpas vadovas"},"content":{"rendered":"

\u201eAmazon\u201c pajamos Vokietijoje 2019 m.: 22,23 milijardo JAV doleri\u0173. \u201eAmazon\u201c pajamos \u0160iaur\u0117s Amerikoje 2019 m.: 170,77 milijardo JAV doleri\u0173.<\/p>

\u0160ie skai\u010diai iliustruoja tai, k\u0105 visi jau \u017eino: pajam\u0173 potencialas \u201eAmazon.de\u201c jau yra didelis \u2013 prie\u0161ingai nei potencialas \u201eAmazon.com\u201c, jis yra beveik juokingai ma\u017eas. Nenuostabu, kad daugelis Vokietijos pardav\u0117j\u0173 taip pat nori pl\u0117sti savo versl\u0105 \u012f korporacijos t\u0117vyn\u0119. Ta\u010diau norint s\u0117kmingai parduoti \u201eAmazon USA\u201c, reikia nema\u017eai \u017eini\u0173.<\/p>

Amerikos rinkos ypatumai atbaido daugel\u012f \u0161ios \u0161alies prekyviet\u0117s pardav\u0117j\u0173 nuo dr\u0105sos internacionalizuotis. Barjerai yra per auk\u0161ti, o r\u016bpes\u010diai per dideli. Bet ar tikrai taip yra? Ar pardav\u0117jai turi investuoti toki\u0105 pa\u010di\u0105 pinig\u0173 sum\u0105, \u012fsteigti amerikieti\u0161k\u0105 \u012fmon\u0119 ir, idealiu atveju, surinkti armij\u0105 JAV patyrusi\u0173 teisinink\u0173, kad gal\u0117t\u0173 parduoti \u201eAmazon\u201c JAV?<\/p>

Mes \u017ei\u016br\u0117jome populiar\u0173 \u201eYouTube\u201c seminar\u0105 i\u0161 quantified markets<\/a> su Till Andernach, ekspertu, kuris specializuojasi pl\u0117troje \u012f Amazon.com, ir apibendriname, kod\u0117l \u0161is pastang\u0173 vertas ir kaip sunku (arba lengva?) i\u0161 tikr\u0173j\u0173 pl\u0117sti savo \u201eAmazon\u201c versl\u0105 \u012f \u0160iaur\u0117s Amerik\u0105.<\/p>

Kod\u0117l Vokietijos pardav\u0117jai tur\u0117t\u0173 parduoti \u201eAmazon.com\u201c<\/h2>

Galb\u016bt \u012ftikinamiausias argumentas internacionalizacijai \u012f Vakarus: JAV yra did\u017eiausia pasaulio rinkos ekonomika su mil\u017eini\u0161ku elektronin\u0117s prekybos sektoriumi. O \u201eAmazon\u201c \u0161iuo metu valdo apie 50% \u0161ios elektronin\u0117s prekybos. Tai taip pat slepia labai didel\u012f potencial\u0105 Vokietijos \u012fmon\u0117ms \u201eAmazon USA\u201c: kai pardav\u0117jai parduoda \u201eAmazon.com\u201c, jie turi prieig\u0105 prie \u201eAmazon\u201c prekyviet\u0117s, kuri yra dukart didesn\u0117 u\u017e visas kitas \u201eAmazon\u201c prekyvietes kartu sud\u0117jus.<\/p>

Ta\u010diau Till Andernach’as pabr\u0117\u017eia dar vien\u0105 komponent\u0105: rizikos profilio diversifikacij\u0105. Pardav\u0117jams, kurie savo pagrindines pajamas generuoja per \u201eAmazon\u201c, paskyros sustabdymas arba pardavim\u0173 suma\u017e\u0117jimas Vokietijos prekyviet\u0117je yra lygus katastrofai. Tod\u0117l daugelis pardav\u0117j\u0173 nori sukurti antr\u0105 verslo atram\u0105.<\/p>

Ir tai galima padaryti be b\u016btinyb\u0117s tyrin\u0117ti naujas platformas<\/a>. Joks \u201eAmazon\u201c pardav\u0117jas neturi susipa\u017einti su kitais pardavimo kanalais, tokiais kaip eBay ar ma\u017emenin\u0117 prekyba. Prie\u0161ingai: \u201eAmazon\u201c pardav\u0117jai gali perkelti tai, k\u0105 jau gerai daro, \u012f \u201eAmazon USA\u201c. Pardav\u0117jai veikia per atskir\u0105 pardav\u0117jo paskyr\u0105, leid\u017eian\u010di\u0105 jiems ne tik pasiruo\u0161ti pajam\u0173 svyravimams vienoje i\u0161 savo prekyvie\u010di\u0173, bet ir geriau kompensuoti \u201eSeller Central\u201c prieigos sustabdym\u0105. Paskyros sustabdymas tarp pardav\u0117jo paskyr\u0173 vargu ar tik\u0117tinas, net ir su susietomis paskyromis. Till Andernach n\u0117ra \u017einomas joki\u0173 toki\u0173 atvej\u0173. Taip pat reik\u0117t\u0173 pa\u017eym\u0117ti, kad amerikieti\u0161ka pardav\u0117jo paskyra yra pana\u0161i \u012f europieti\u0161k\u0105, nes tai yra \u201eVieninga paskyra\u201c, kuri apima ne tik JAV, bet ir vis\u0105 \u0160iaur\u0117s Amerik\u0105.<\/p>

Pardavimas \u201eAmazon\u201c JAV: Barjerai ir pastangos<\/h2>

Daugelis \u201eAmazon\u201c pardav\u0117j\u0173 dvejoja \u017eengti \u017eingsn\u012f \u012f JAV. Ir i\u0161 ties\u0173 yra viena ar dvi kli\u016btys, kurias reikia \u012fveikti. Ta\u010diau bendrai pa\u0117mus, parduoti \u201eAmazon\u201c \u0160iaur\u0117s Amerikoje yra lengviau, nei dauguma mano. I\u0161 esm\u0117s, sud\u0117tingumas patekti \u012f JAV rink\u0105 priklauso nuo produkto, su juo susijusios produkt\u0173 atsakomyb\u0117s ir teisini\u0173 reglament\u0173, kuri\u0173 reikia laikytis.<\/p>

\"Pardavimas<\/figure><\/div>

Prie\u0161ingai, tokie klausimai kaip \u012fmon\u0117s registracija ir mokes\u010di\u0173 atitiktis JAV da\u017enai yra susij\u0119 su ma\u017eesn\u0117mis pastangomis nei Vokietijoje. Dabar pa\u017evelgsime \u012f \u012fvairius akcentus, kurie yra svarb\u016bs pardav\u0117jams, norintiems parduoti \u201eAmazon\u201c JAV.<\/p>

Pasi\u016blym\u0173 k\u016brimas<\/h3>

Pasi\u016blym\u0173 k\u016brimas i\u0161 esm\u0117s nesiskiria nuo Europos. Kaip ir PAN-EU pardavimuose, reikia u\u017etikrinti, kad produkto detal\u0117s puslapis b\u016bt\u0173 para\u0161ytas tinkama vietine kalba, t. y. angl\u0173 kalba JAV. Taip pat reikia atsi\u017evelgti \u012f kult\u016brinius skirtumus kuriant pasi\u016blymus. Procesas yra toks pats kaip Europoje: pasirinkite tinkam\u0105 tikslin\u0119 \u0161al\u012f ir \u012fkelkite inventoriaus failo \u0161ablon\u0105.<\/p>

Preki\u0173 tvarkymas<\/h3>

Ypatingumas taip pat yra preki\u0173 tvarkymas. Vis\u0173 pirma, prek\u0117s turi b\u016bti importuojamos \u012f Jungtines Valstijas. \u010cia gali kilti neai\u0161kum\u0173 d\u0117l eksportuotojo ir importuotojo, kuris yra oficialus, pavadinimo. Gal\u0173 gale, prek\u0117s \u012f paskirties \u0161al\u012f atve\u017eantis prekiautojas yra oficialus importuotojas. Jei prek\u0117s atkeliauja i\u0161 j\u0173 pa\u010di\u0173 sand\u0117lio Vokietijoje, gali b\u016bti, kad jie taip pat yra oficialus eksportuotojas. Tai netgi gali sukelti painiav\u0105 tarp \u012fsitvirtinusi\u0173 tarptautini\u0173 krovini\u0173 ve\u017e\u0117j\u0173, kaip Till paai\u0161kina pavyzdyje interviu metu. Vienas dalykas tur\u0117t\u0173 b\u016bti ai\u0161kus: net jei prek\u0117s keliauja \u012f \u201eAmazon\u201c sand\u0117l\u012f, pati \u201eAmazon\u201c niekada n\u0117ra importuotojas.<\/p>

Pardavimo mokestis JAV<\/h3>

Dauguma min\u010di\u0173 grei\u010diausiai yra apie pardavimo mokest\u012f \u201eAmazon\u201c pardav\u0117jams. Pana\u0161iai kaip Europos S\u0105jungoje, prekybininkai yra atsakingi u\u017e mokest\u012f tik tose valstijose, kuriose turi prekes sand\u0117liuojamas. Geras dalykas yra tas, kad \u201eAmazon\u201c jau \u0161iandien r\u016bpinasi pardavimo mokes\u010dio pervedimu daugelyje valstij\u0173. \u0160iose valstijose pardav\u0117jai neturi d\u0117l nieko daugiau jaudintis.<\/p>

Kitaip yra valstijose, kurios nepatenka \u012f \u0161\u012f s\u0105ra\u0161\u0105. \u010cia prekybininkai gali tekti kreiptis d\u0117l mokes\u010di\u0173 identifikavimo numerio ir \u012fvesti j\u012f \u201eSeller Central\u201c, jei nori parduoti \u201eAmazon USA\u201c. Ta\u010diau tai neb\u016btinai turi \u012fvykti prie\u0161 pradedant pardavimus, nes registracija kainuoja pinigus.<\/p>

Tik tada, kai pardavimai \u0161iose valstijose vir\u0161ija kritin\u0119 rib\u0105, prasminga pra\u0161yti mokes\u010di\u0173 identifikavimo numerio. Tokiu atveju bus atliktas perskai\u010diavimas pagal institucij\u0105, kuriai \u012fmon\u0117s tur\u0117t\u0173 i\u0161 anksto atsid\u0117ti dal\u012f pajam\u0173. Tod\u0117l prekybininkai netur\u0117t\u0173 per ilgai laukti su registracija, net jei n\u0117ra nustatytos fiksuotos pardavim\u0173 sumos.<\/p>

\"Patirtis<\/figure><\/div>

Ar mokes\u010di\u0173 ID yra b\u016btinas, ta\u010diau tai nepriklauso tik nuo pajam\u0173, bet ir nuo preki\u0173 vietos. Pana\u0161iai kaip PAN-EU siuntimas, pardavimo mokestis atsiranda ten, kur vir\u0161ijamas inventoriaus slenkstis. Kadangi \u201eAmazon\u201c paskirsto inventori\u0173 \u012f \u012fvairius FBA centrus skirtingose valstijose, pardavimo mokestis gali atsirasti ir ten.<\/p>

Kita problema kyla su klausimu, kaip mokes\u010di\u0173 prievol\u0119 \u012fvairiose valstijose galima steb\u0117ti, kai pati \u201eAmazon\u201c nesuteikia duomen\u0173. \u0160iuo metu Till rekomenduoja \u012frank\u012f TaxJar<\/a>. Jis padeda pardav\u0117jui steb\u0117ti, ar ir kur jie vir\u0161ijo slenkst\u012f ir kiek galutin\u0117 mokes\u010di\u0173 prievol\u0117 yra. Tokiu b\u016bdu prekybininkas gali anksti reaguoti, sukurti reikiamas atsargas ir laiku kreiptis d\u0117l pardavimo mokes\u010dio licencijos.<\/p>

Tie, kurie nori b\u016bti saug\u016bs, gali pasamdyti amerikie\u010di\u0173 mokes\u010di\u0173 konsultacij\u0105 vietoj \u201eTaxJar\u201c. Nors tai sukelia papildom\u0173 i\u0161laid\u0173, mokes\u010di\u0173 vengimo proced\u016bra galiausiai bus \u017eymiai brangesn\u0117.<\/p>

UG, GmbH ar amerikieti\u0161ka korporacija Inc?<\/h3>

Prie\u0161ingai nei gandai, nereikia steigti amerikieti\u0161kos \u012fmon\u0117s pl\u0117trai. Teori\u0161kai taip pat \u012fmanoma parduoti \u201eAmazon\u201c JAV kaip UG ar GmbH. Ta\u010diau tr\u016bkumas yra tas, kad visada yra likutin\u0117 rizika d\u0117l produkt\u0173 atsakomyb\u0117s JAV, net ir su papras\u010diausiu ir saugiausiu produktu. Klausimas yra: ar a\u0161, kaip prekybininkas, noriu, kad mano Vokietijos pagrindin\u0117 \u012fmon\u0117 b\u016bt\u0173 atsakinga u\u017e rizikas, susijusias su, tik\u0117tina, daug ma\u017eesne JAV filialu?<\/p>

Ta\u010diau be amerikieti\u0161kos \u012fmon\u0117s steigimo yra daug kit\u0173 galimybi\u0173. Geras produkt\u0173 atsakomyb\u0117s draudimas gali b\u016bti alternatyva, taip pat Vokietijos UG steigimas, su kuria prekybininkai gali parduoti JAV, pavyzd\u017eiui, su \u201eAmazon FBA\u201c. Privalumas: su Vokietijos \u012fmone yra maksimali pardavimo mokes\u010di\u0173 prievol\u0117; su amerikieti\u0161ka \u012fmone, kita vertus, automati\u0161kai atsiranda pajam\u0173 mokes\u010di\u0173 prievol\u0117 ir didelis administracinis kr\u016bvis.<\/p>

\"Amazon<\/figure><\/div>

Ta\u010diau \u0161is klausimas neturi b\u016bti galutinai atsakytas pradedant u\u017esienyje. Skirtingai nuo Vokietijos pardav\u0117jo s\u0105skaitos konvertavimo \u012f kit\u0105 \u012fmon\u0117s form\u0105, \u0161is u\u017edavinys su JAV s\u0105skaita yra daug paprastesnis ir paprastai reikalauja tik keli\u0173 minu\u010di\u0173 pastang\u0173.<\/p>

O su banko s\u0105skaita?<\/h4>

Kaip argumentas steigti amerikieti\u0161k\u0105 \u012fmon\u0119, da\u017enai teigiama, kad prekybininkai negali gauti amerikieti\u0161kos verslo s\u0105skaitos be jos, kurios jiems reikia parduoti \u201eAmazon\u201c JAV. Tai taip pat tiesa \u2013 ta\u010diau Vokietijos pardav\u0117jams i\u0161 tikr\u0173j\u0173 nereikia amerikieti\u0161kos banko s\u0105skaitos. I\u0161mok\u0117jimas i\u0161 \u201eAmazon\u201c taip pat gali b\u016bti atliktas \u012f Vokietijos s\u0105skait\u0105. Nors yra 4% valiutos keitimo mokes\u010di\u0173, \u0161ie mokes\u010diai yra pakeliami pradin\u0117je faz\u0117je, palyginti su keli\u0173 t\u016bkstan\u010di\u0173 eur\u0173 steigimo finansin\u0117mis i\u0161laidomis.<\/p>

Alternatyva gali b\u016bti ir mok\u0117jimo paslaug\u0173 teik\u0117jai, kurie savo klientams si\u016blo amerikieti\u0161k\u0105 s\u0105skaitos numer\u012f. Tada valiutos keitimo mokes\u010diai suma\u017e\u0117ja iki ma\u017edaug 1%. \u201eSeller Central\u201c mok\u0117jimo metod\u0105 galima keisti bet kada.<\/p>

Produkt\u0173 atsakomyb\u0117 ir atitiktis<\/h3>

Vienas gandas bent jau yra tiesa: prekybininkai, parduodantys su \u201eAmazon\u201c JAV, turi i\u0161samiai susipa\u017einti su teis\u0117s akt\u0173 reikalavimais produkt\u0173 kategorijoje ir produkt\u0173 atsakomyb\u0117s klausimu i\u0161 anksto. Nes i\u0161 tikr\u0173j\u0173 amerikie\u010di\u0173 teis\u0117 labai palengvina ie\u0161koti \u012fmoni\u0173 d\u0117l produkt\u0173 rizik\u0173.<\/p>

Naudingi gali b\u016bti, pavyzd\u017eiui, \u012fsp\u0117jimo etiket\u0117s ant produkto pakuot\u0117s arba paties produkto. Laboratoriniai testai taip pat gali tapti b\u016btini. Tam patartina dirbti su tinkamai specializuotais partneriais JAV, nes jie tiksliai \u017eino, kokios taisykl\u0117s taikomos kuriam produktui ir kur prekybininkai turi atlikti pakeitimus.<\/p>

I\u0161vada: Klaidos? Taip, bet n\u0117 viena ne\u012fveikiama<\/h2>

Daugelio Vokietijos prekybinink\u0173 nenoras parduoti \u201eAmazon\u201c JAV yra reik\u0161mingas, ta\u010diau galiausiai nepagr\u012fstas. Kad yra tam tikr\u0173 kli\u016b\u010di\u0173, kurias reikia \u012fveikti, n\u0117ra joki\u0173 staigmen\u0173, gal\u0173 gale tai yra Amazon verslo tarptautinimas<\/a>. Ta\u010diau tai yra palyginti valdomas procesas, palyginti su kitomis pramon\u0117s \u0161akomis, ypa\u010d kai pardav\u0117jai naudoja \u201eAmazon FBA\u201c.<\/p>

Vis d\u0117lto svarbu tinkamai pasiruo\u0161ti \u0161iam \u017eingsniui. Ypa\u010d tyrimai d\u0117l produkt\u0173 atsakomyb\u0117s ir atitikties reikalavim\u0173 netur\u0117t\u0173 b\u016bti vertinami lengvai. \u0160iuo atveju reik\u0117t\u0173 apsvarstyti bendradarbiavim\u0105 su amerikie\u010di\u0173 partneriu.<\/p>

Tiems, kurie nori gauti i\u0161samesn\u0117s informacijos arba ie\u0161ko patarim\u0173, tai gali padaryti, pavyzd\u017eiui, The Tide is Turning<\/a>. Be to, mes \u012fd\u0117jome vis\u0105 \u201eYouTube\u201c seminar\u0105 jums.<\/p>

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Vaizd\u0173 kreditai pagal vaizd\u0173 tvark\u0105: \u00a9 Mariusz Blach \u2013 stock.adobe.com \/ \u00a9 WindyNight \u2013 stock.adobe.com \/ \u00a9 my_stock \u2013 stock.adobe.com \/ \u00a9 Pixel-Shot \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Mes \u017ei\u016br\u0117jome populiar\u0173 \u201eYouTube\u201c seminar\u0105 i\u0161 \u201equantified markets\u201c su Till Andernach, ekspertu, kuris specializuojasi pl\u0117troje \u012f Amazon.com, ir apibendriname, kod\u0117l \u0161is pastang\u0173 vertas ir kaip sunku (arba lengva?) i\u0161 tikr\u0173j\u0173 pl\u0117sti savo \u201eAmazon\u201c versl\u0105 \u012f \u0160iaur\u0117s Amerik\u0105. Su\u017einokite daugiau dabar!<\/p>\n","protected":false},"author":3,"featured_media":3053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1161],"tags":[],"class_list":["post-224046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pardavimas-amazon"],"yoast_head":"\nPardavimas kaip \u201eAmazon\u201c pardav\u0117jui JAV \u2013 \u0161tai kaip tai paprasta<\/title>\n<meta name=\"description\" content=\"Pardavimas \u201eAmazon\u201c JAV: Atskleid\u017eiame, k\u0105 turite \u017einoti apie mokes\u010dius, \u012fmon\u0117s steigim\u0105 ir produkt\u0173 atsakomyb\u0119.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/kaip-pardavejai-gali-parduoti-amazon-jav-trumpas-vadovas\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pardavimas kaip \u201eAmazon\u201c pardav\u0117jui JAV \u2013 \u0161tai kaip tai paprasta\" \/>\n<meta property=\"og:description\" content=\"Pardavimas \u201eAmazon\u201c JAV: Atskleid\u017eiame, k\u0105 turite \u017einoti apie mokes\u010dius, \u012fmon\u0117s steigim\u0105 ir produkt\u0173 atsakomyb\u0119.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/lt\/blog\/kaip-pardavejai-gali-parduoti-amazon-jav-trumpas-vadovas\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-24T17:23:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142759\/amazon-usa-verkaufen-steuern.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/kaip-pardavejai-gali-parduoti-amazon-jav-trumpas-vadovas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/kaip-pardavejai-gali-parduoti-amazon-jav-trumpas-vadovas\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Kaip pardav\u0117jai gali parduoti \u201eAmazon\u201c JAV? 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