{"id":224061,"date":"2021-08-03T08:16:00","date_gmt":"2021-08-03T08:16:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/geriausia-amazon-ppc-strategija-jusu-skelbimams\/"},"modified":"2021-08-03T08:16:00","modified_gmt":"2021-08-03T08:16:00","slug":"geriausia-amazon-ppc-strategija-jusu-skelbimams","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/geriausia-amazon-ppc-strategija-jusu-skelbimams\/","title":{"rendered":"Geriausia Amazon PPC strategija j\u016bs\u0173 skelbimams"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-615036-identifier\">Tai yra straipsnis, kur\u012f para\u0161\u0117me kartu su m\u016bs\u0173 JAV partneriu SellerMetrics. Tod\u0117l kai kurios ekrano nuotraukos yra angl\u0173 kalba.<\/p><p class=\"theme-wp-block gb-responsive-709043-identifier\">Sav\u0173 Amazon PPC kampanij\u0173 valdymas yra sunkus darbas. Pardav\u0117jai da\u017enai jau\u010diasi priblok\u0161ti skirting\u0173 skelbim\u0173 tip\u0173 ir nustatym\u0173. Da\u017enai prie to prisideda kiti Amazon FBA verslo u\u017edaviniai, palikdami pardav\u0117jus jau su pilnomis rankomis.<\/p><p class=\"theme-wp-block gb-responsive-447160-identifier\">Viena did\u017eiausi\u0173 klaid\u0173, kurias daro naujokai, yra nekontroliuojamos i\u0161laidos savo Amazon PPC kampanijoms. Tai lengvai galima i\u0161vengti, suk\u016brus ger\u0105 Amazon PPC strategij\u0105.<\/p><p class=\"theme-wp-block gb-responsive-891272-identifier\">\u0160iame straipsnyje aptarsime si\u016blym\u0173 strategijas prie\u0161 aktyvi\u0105 kampanij\u0105 ir jos metu.<\/p><p class=\"theme-wp-block gb-responsive-933426-identifier\">Prie\u0161 konsultuodamiesi su Amazon PPC agent\u016bra \u0161iuo klausimu (u\u017e daug pinig\u0173), pirmiausia perskaitykite m\u016bs\u0173 straipsn\u012f.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-602904-identifier\">Kas yra Amazon PPC?<\/h2><p class=\"theme-wp-block gb-responsive-490793-identifier\">&#8220;PPC&#8221; rei\u0161kia &#8220;Mok\u0117ti u\u017e paspaudim\u0105&#8221; Amazon ir kituose tiek\u0117jose ir nurodo skelbim\u0173 apmok\u0117jimo model\u012f. Pana\u0161\u016bs modeliai egzistuoja su Google Ads, Meta ir kitais. Reklamos u\u017esakovas moka u\u017e kiekvien\u0105 paspaudim\u0105, sugeneruot\u0105 jo skelbimu.<\/p><p class=\"theme-wp-block gb-responsive-73924-identifier\">Privalumas ai\u0161kus: i\u0161laidos u\u017e Amazon PPC skelbimus atsiranda tik tada, kai skelbimas i\u0161 tikr\u0173j\u0173 konvertuoja. Jei niekas nepaspaud\u017eia, tai nieko nekainuoja. Ta\u010diau tai rei\u0161kia, kad konkre\u010dios reklamos i\u0161laidos gali b\u016bti tik apytiksliai \u012fvertintos i\u0161 anksto. Ta\u010diau su dienos biud\u017eetu galima apriboti did\u017eiausi\u0105 reklamos i\u0161laid\u0173 sum\u0105 kampanijai.<\/p><p class=\"theme-wp-block gb-responsive-553467-identifier\">Daugeliu atvej\u0173, taip pat ir Amazon, PPC kampanijos paprastai yra pagr\u012fstos rakta\u017eod\u017eiais. Tai rei\u0161kia, kad skelbimas rodomas, kai vartotojai ie\u0161ko susijusio rakta\u017eod\u017eio (Rakta\u017eod\u017ei\u0173 tikslinimas). Tod\u0117l rakta\u017eod\u017ei\u0173 tyrimas, kuris turi b\u016bti atliktas i\u0161 anksto, yra ypa\u010d svarbus. Jei \u010dia nebus nustatyti atitinkami paie\u0161kos terminai, tai gali paveikti vis\u0173 skelbim\u0173 grupi\u0173 ir kampanijos strukt\u016bros s\u0117km\u0119.<\/p><p class=\"theme-wp-block gb-responsive-408900-identifier\">Toliau pateiktame pavyzdyje tiek remiamas Amazon parduotuv\u0117, tiek \u012fvair\u016bs remiami produkt\u0173 skelbimai rodomi rakta\u017eod\u017eiui &#8220;vyri\u0161ki \u017eygio kelni\u0173&#8221;. Pastarieji rodomi vir\u0161uje prie\u0161 organinius paie\u0161kos rezultatus, taip pat \u017eemiau.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-907035-identifier\"><img decoding=\"async\" width=\"844\" height=\"618\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png\" alt=\"Neturite jokios id\u0117jos apie Amazon PPC? Su m\u016bs\u0173 vadovu tai greitai pasikeis!\" class=\"wp-image-53068\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-407x298.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-768x562.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store.png 1247w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-67250-identifier\">Kadangi kelios \u012fmon\u0117s paprastai nori si\u016blyti u\u017e raktin\u012f \u017eod\u012f, ta\u010diau reklamos vietos yra ribotos, paprastai naudojamas Kaina u\u017e paspaudim\u0105 (CPC) metodas, kad b\u016bt\u0173 nustatyta, kuris reklamuotojas gauna viet\u0105. Auk\u0161\u010diausias si\u016blytojas atitinkamai gauna geriausi\u0105 pozicij\u0105 paie\u0161kos rezultatuose. Procesas taip pat naudoja Realaus laiko si\u016blym\u0105, tai rei\u0161kia, kad reklamos vietos yra paskirstomos ir rodomos realiu laiku. Tod\u0117l, kuo didesnis biud\u017eetas u\u017e paspaudim\u0105, tuo da\u017eniau Amazon paprastai rodys PPC skelbim\u0105.<\/p><p class=\"theme-wp-block gb-responsive-536201-identifier\">Kaip jau nurodyta, Amazon pardav\u0117jai gali vykdyti \u012fvairius PPC skelbim\u0173 formatus. Tai apima R\u0117m\u0117j\u0173 produktus, R\u0117m\u0117j\u0173 prekes ir R\u0117m\u0117j\u0173 rodymo skelbimus:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-336914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-377895-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>R\u0117m\u0117j\u0173 produktai<\/strong> yra ka\u017ekas, su kuo susid\u016br\u0117 kiekvienas Amazon vartotojas, nes jie rodomi ne tik prie\u0161, viduje, \u0161alia ir po organiniais paie\u0161kos rezultatais, bet ir produkt\u0173 detali\u0173 puslapiuose. Pozicijos paie\u0161kos rezultat\u0173 puslapio vir\u0161uje yra ypa\u010d geid\u017eiamos, nes jos tiesiogiai pritraukia kliento d\u0117mes\u012f. \u0160is formatas leid\u017eia reklamuoti individualius produktus. Klientai, kurie paspaud\u017eia ant skelbimo, paprastai yra nukreipiami tiesiai \u012f atitinkam\u0105 detali\u0173 puslap\u012f. Skelbimai \u0161ioje skelbim\u0173 grup\u0117je reikalauja reguliaraus vertinimo ir optimizavimo.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-447015-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-795817-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>R\u0117m\u0117j\u0173 prek\u0117s<\/strong> taip pat yra gana i\u0161kirtin\u0117s. Jos pasirodo vir\u0161 organini\u0173 paie\u0161kos rezultat\u0173 ir r\u0117m\u0117j\u0173 produkt\u0173 paie\u0161kos rezultat\u0173 puslapio vir\u0161uje. \u0160io kampanijos tipo skelbimai rodo prek\u0117s \u017eenklo logotip\u0105, specialiai sukurt\u0105 antra\u0161t\u0119 ir iki trij\u0173 produkt\u0173 i\u0161 prek\u0117s \u017eenklo, kuriam buvo pateiktas skelbimas. Ir \u010dia reklamuotojai turi reguliariai steb\u0117ti, kaip skelbimas veikia.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-351197-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-204988-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>R\u0117m\u0117j\u0173 rodymo skelbimai<\/strong> vizualiai primena R\u0117m\u0117j\u0173 produktus, ta\u010diau vietoj raktini\u0173 \u017eod\u017ei\u0173 Amazon naudoja pirkimo signalus, surinktus i\u0161 klient\u0173, kad automati\u0161kai nukreipt\u0173 auditorij\u0105, kuri labiausiai tik\u0117tina, kad paspaus ant skelbimo, kuriame yra atitinkamas produktas, naudojant ma\u0161inin\u012f mokym\u0105si.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-535575-identifier\">Toliau nor\u0117tume aptarti individualius formatus ir i\u0161nagrin\u0117ti j\u0173 tikslus i\u0161samiau.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-671192-identifier\">R\u0117m\u0117j\u0173 produktai<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-622288-identifier\"><img decoding=\"async\" width=\"844\" height=\"360\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg\" alt=\"Daugelis pardav\u0117j\u0173 taip pat samdo agent\u016br\u0105 savo Amazon PPC.\" class=\"wp-image-1759\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-407x174.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-768x328.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-441363-identifier\">Tarp prekybinink\u0173 ir klient\u0173 R\u0117m\u0117j\u0173 produkt\u0173 skelbimai yra \u017einomiausi, nors klientai ne visada gali atpa\u017einti, kad tai yra reklama Amazon, nes \u0161ie skelbimai turi toki\u0105 pa\u010di\u0105 strukt\u016br\u0105 kaip organiniai paie\u0161kos rezultatai ir yra pa\u017eym\u0117ti tik ma\u017euoju pilku tekstu &#8220;R\u0117m\u0117j\u0173&#8221;. \u0160iuos skelbimus gali kurti \u012fprasti rinkos pardav\u0117jai per Pardav\u0117j\u0173 centr\u0105, taip pat tiek\u0117jai per Amazon Marketing Service. Generavimas tada vyksta automati\u0161kai, remiantis reklamuojamu produktu, \u012fskaitant nuorodas, kurios veda \u012f atitinkam\u0105 produkto detali\u0173 puslap\u012f. R\u0117m\u0117j\u0173 produkt\u0173 skelbim\u0173 kainos priklauso nuo \u012fvairi\u0173 kintam\u0173j\u0173, toki\u0173 kaip CPC kaina, dienos biud\u017eetas ir kit\u0173 reklamuotoj\u0173 pasi\u016blymai.<\/p><p class=\"theme-wp-block gb-responsive-422904-identifier\">Nors R\u0117m\u0117j\u0173 produkt\u0173 skelbimai ar kiti PPC skelbimai neturi tiesiogin\u0117s \u012ftakos produkto reitingui, jie gali netiesiogiai pagerinti konversijos rodikl\u012f ir padidinti pajamas, gautas Amazon, kas savo ruo\u017etu veikia algoritmo skai\u010diavimus. Produkto puslapi\u0173 aktualumas konkretiems raktiniams \u017eod\u017eiams yra itin svarbus s\u0117kmei PPC skelbim\u0173, nes algoritmas juos vertina remdamasis \u012fvairiais veiksniais. Tod\u0117l s\u0117kmingas PPC skelbimas Amazon reikalauja tinkamos SEO optimizacijos reklamuojamo produkto detali\u0173 puslapyje.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-607894-identifier\">Produkto tikslinimas<\/h3><p class=\"theme-wp-block gb-responsive-359428-identifier\">Amazon taip pat si\u016blo Produkto tikslinim\u0105 R\u0117m\u0117j\u0173 produkt\u0173 skelbimams, kur prekybininkai gali pasirinkti kitus produktus, kategorijas ar preki\u0173 \u017eenklus kaip tiksl\u0105 savo skelbimams, o ne sutelkti d\u0117mes\u012f \u012f paie\u0161kos terminus. \u0160ie skelbimai da\u017enai rodomi produkt\u0173 puslapiuose ir suteikia prekybininkams daugiau galimybi\u0173 optimizacijai ir geriausi\u0173 reklamos viet\u0173 pasirinkimui savo tikslinei auditorijai.<\/p><p class=\"theme-wp-block gb-responsive-506893-identifier\">Ma\u017eiau \u017einomas produkt\u0173 reklamos b\u016bdas Amazon yra per nusileidimo puslapius, kurie leid\u017eia reklamuoti vien\u0105 ar kelis produktus atskirose puslapiuose su specialiu turiniu, tokiu kaip vaizdo \u012fra\u0161ai ar nuotraukos. \u0160ie puslapiai taip pat gali b\u016bti naudojami laikiniems prek\u0117s \u017eenklo puslapiams, kurie yra susij\u0119 su konkre\u010diomis akcijomis arba skatina potenciali\u0173 klient\u0173 generavim\u0105. Pavyzdys yra Kindle nusileidimo puslapis Amazon:<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-109671-identifier\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\"><img decoding=\"async\" width=\"844\" height=\"1002\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\" alt=\"Amazon PPC teikia \u012frank\u012f nusileidimo puslapiams kurti.\" class=\"wp-image-1764\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-407x483.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-768x912.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-813766-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-248070-identifier\">\u0160io tipo PPC skelbimams Amazon teikia tiek \u0161ablonus, tiek nusileidimo puslapius, pagr\u012fstus moduline sistema. Ta\u010diau norint sukurti individual\u0173 puslap\u012f, b\u016btina tiesiogiai susisiekti su Amazon Advertising. D\u0117l nusileidimo puslapi\u0173 Amazon turi konkre\u010dius <strong>reikalavimus ir gaires<\/strong>, kuri\u0173 prekybininkai tur\u0117t\u0173 tikrai laikytis. Visa svarbi informacija gali b\u016bti per\u017ei\u016br\u0117ta \u010dia: <a href=\"https:\/\/advertising.amazon.com\/resources\/ad-specs\/landing-pages\/guidelines-components\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon nusileidimo puslapio gair\u0117s<\/a>.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-860218-identifier\">Dinaminiai el. prekybos skelbimai<\/h3><p class=\"theme-wp-block gb-responsive-128269-identifier\">Kita reklamos galimyb\u0117 Amazon PPC visatoje yra Dinaminiai el. prekybos skelbimai (DEA), kurie remiasi pla\u010diais Amazon klient\u0173 duomenimis. Pana\u0161iai kaip Produkto tikslinimas, produktai yra tikslinami ir reklamuojami realiu laiku, remiantis klient\u0173 pirkimo elgsena. DEA naudoja ASIN kaip pagrind\u0105 ir reikalauja fono nuotraukos be veiksm\u0173 mygtuko, kadangi tokie mygtukai yra automati\u0161kai prid\u0117ti. GIF ir vaizdo \u012fra\u0161ai n\u0117ra galimi, ta\u010diau kuponai ir klient\u0173 atsiliepimai gali b\u016bti integruoti.<\/p><p class=\"theme-wp-block gb-responsive-999064-identifier\">Did\u017eiausias DEA privalumas yra j\u0173 visi\u0161kai automatizuotas pristatymas; ta\u010diau reklamuotojai d\u0117l to turi tik ribot\u0105 \u012ftak\u0105. Jie gauna prieig\u0105 prie Amazon demografini\u0173 duomen\u0173 ir skelbimo, kuris dinami\u0161kai prisitaiko prie surinkt\u0173 duomen\u0173. Dinamin\u0117s kampanijos taip pat gali atpa\u017einti poky\u010dius produkto b\u016bsenoje ir atitinkamai reaguoti, kas rei\u0161kia laiko taupym\u0105 reklamuotojams.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-269011-identifier\">R\u0117m\u0117j\u0173 prek\u0117s<\/h2><div class=\"wp-block-image gb-responsive-594831-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"362\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg\" alt=\"Amazon PPC programa sukelia i\u0161laidas, ta\u010diau jos gali skirtis.\" class=\"wp-image-1769\" style=\"width:779px;height:334px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-407x175.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-768x329.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-400988-identifier\">Kitas populiarus reklamos formatas Amazon PPC yra R\u0117m\u0117j\u0173 prek\u0117s, anks\u010diau \u017einomos kaip Amazon antra\u0161t\u0117s paie\u0161kos skelbimai. Skirtingai nuo R\u0117m\u0117j\u0173 produkt\u0173 skelbim\u0173, kurie sutelkti \u012f konkretaus produkto reklamos, R\u0117m\u0117j\u0173 prek\u0117s siekia padidinti tam tikro prek\u0117s \u017eenklo \u017einomum\u0105. Tokiu b\u016bdu jie tikslina klientus auk\u0161\u010diau marketingo kanale, kurie naudoja Amazon, kad atrast\u0173 naujus produktus ir preki\u0173 \u017eenklus \u2013 75% internetini\u0173 pirk\u0117j\u0173 taip pat naudoja Amazon \u0161iuo b\u016bdu (2019 m. Amazon vartotoj\u0173 pirkimo tyrimas, CPC Strategy, p. 6).<\/p><p class=\"theme-wp-block gb-responsive-259411-identifier\">Norint naudoti \u0161\u012f format\u0105, pardav\u0117jai turi u\u017eregistruoti savo prek\u0117s \u017eenkl\u0105 Amazon Brand Registry. Daugiau informacijos galima rasti m\u016bs\u0173 straipsnyje apie <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-remiami-prekiu-zenklai-kaip-issiskirti-tarp-tukstanciu\/\">Amazon R\u0117m\u0117j\u0173 prekes.<\/a><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-922481-identifier\">R\u0117m\u0117j\u0173 rodymas<\/h2><p class=\"theme-wp-block gb-responsive-934992-identifier\">Paskutin\u0117 kategorija, kuri\u0105 norime jums pristatyti Amazon PPC, yra R\u0117m\u0117j\u0173 rodymo skelbimas. Jis sujungia R\u0117m\u0117j\u0173 produktus su rodymo skelbimais ir yra sukurtas remiantis esamais produkt\u0173 s\u0105ra\u0161ais. Atitinkamai, jie nukreipia klientus \u012f produkto detali\u0173 puslap\u012f i\u0161kart po paspaudimo.<\/p><p class=\"theme-wp-block gb-responsive-780461-identifier\">Ypatinga savyb\u0117: R\u0117m\u0117j\u0173 rodymo skelbimai yra perkami, kuriami ir prieinami tik Amazon rinkos pardav\u0117jams, ta\u010diau jie taip pat integruojami i\u0161orin\u0117se svetain\u0117se ir tre\u010di\u0173j\u0173 \u0161ali\u0173 program\u0117l\u0117se.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-485973-identifier\">Rodymo skelbim\u0173 tikslai<\/h3><p class=\"theme-wp-block gb-responsive-384938-identifier\">Prekybininkai gali naudoti Amazon PPC reklam\u0105 ir R\u0117m\u0117j\u0173 rodymo skelbim\u0105, kad apimt\u0173 tiek vir\u0161utin\u0119, tiek apatin\u0119 piltuv\u0105: viena vertus, jie gali tikslinti naujus klientus, o kita vertus, jie gali skatinti ankstesnius klientus atlikti pakartotinius pirkimus su susijusiais produktais. Klasikinis retargetingas taip pat yra \u012fmanomas su rodymo skelbimu, rodant klientams produktus, kuriais jie anks\u010diau dom\u0117josi.<\/p><p class=\"theme-wp-block gb-responsive-130557-identifier\">Su R\u0117m\u0117j\u0173 rodymo skelbimu Amazon klientai taip pat gali b\u016bti pasiekiami kitose svetain\u0117se ir nukreipiami \u012f reklamuotojo produkt\u0105. Tai padidina pasiekiamum\u0105 ir ne tik padeda kurti prek\u0117s \u017eenkl\u0105 u\u017e e. prekybos platformos rib\u0173, bet ir sustiprina klient\u0173 lojalum\u0105.<\/p><p class=\"theme-wp-block gb-responsive-878703-identifier\">Paprastai \u0161is reklamos formatas yra paskirstomas Amazon per PPC metod\u0105. Ta\u010diau prek\u0117s \u017eenklai taip pat turi galimyb\u0119 mok\u0117ti u\u017e per\u017ei\u016br\u0105, t. y., u\u017e rodym\u0105.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-136817-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/23140855\/613x345px.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">\u0160is sve\u010di\u0173 \u012fra\u0161as yra para\u0161ytas<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Rick Wong, bendra\u012fk\u016br\u0117jas SellerMetrics.app<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Mes esame <a href=\"http:\/\/sellermetrics.app\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">SellerMetrics<\/a>, m\u016bs\u0173 Amazon PPC programin\u0117 \u012franga padeda Amazon pardav\u0117jams, prek\u0117s \u017eenklams, KDP autoriams ir agent\u016broms optimizuoti j\u0173 Amazon PPC kampanijas per pasi\u016blym\u0173 automatizavim\u0105, masinius Manual pasi\u016blym\u0173 pakeitimus ir analiz\u0119. M\u016bs\u0173 misija yra pad\u0117ti pardav\u0117jams optimizuoti j\u0173 Amazon PPC kampanijas.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-18272-identifier\" id=\"automatische-vs-manuelle-kampagnen\">Automatin\u0117s vs. Manual kampanijos<\/h2><p class=\"theme-wp-block gb-responsive-383704-identifier\">Bet prie\u0161 tai, kai pasir\u016bpinsime j\u016bs\u0173 Amazon PPC strategija ir pasi\u016blymais, pirmiausia pa\u017evelkime \u012f <a href=\"https:\/\/sellermetrics.app\/amazon-ppc-automatic-vs-manual-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">skirtumus tarp automatin\u0117s ir rankin\u0117s Amazon PPC kampanij\u0173<\/a>. Automatin\u0117se kampanijose Amazon automati\u0161kai tikslina raktinius \u017eod\u017eius ir pana\u0161ius produktus j\u016bs\u0173 skelbimuose. Ta\u010diau rankin\u0117se kampanijose \u0161is darbas priklauso jums:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-404780-identifier\"><li class=\"theme-wp-block gb-responsive-94638-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Raktini\u0173 \u017eod\u017ei\u0173\/produkt\u0173 pasirinkimas, kuriuos tikslinti pasi\u016blymui.<\/li><li class=\"theme-wp-block gb-responsive-629072-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Atitikimo tipo atitinkamo raktinio \u017eod\u017eio.<\/li><li class=\"theme-wp-block gb-responsive-868471-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pasi\u016blymas u\u017e susijusius raktinius \u017eod\u017eius.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-939407-identifier\">Ar tur\u0117tum\u0117te pasirinkti automatin\u0119 ar rankin\u0119 kampanij\u0105, priklauso nuo to, kurioje produkto paleidimo ciklo faz\u0117je \u0161iuo metu esate.<\/p><p class=\"theme-wp-block gb-responsive-233510-identifier\">Kuo anks\u010diau esate cikle, tuo labiau tinka automatin\u0117s kampanijos. Tokiu b\u016bdu galite i\u0161 prad\u017ei\u0173 eksperimentuoti. V\u0117lesn\u0117se faz\u0117se labiau tinka rankin\u0117s kampanijos, nes jau \u017einote, kurie raktiniai \u017eod\u017eiai ir ASINai gerai veikia su j\u016bs\u0173 produktu.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-746604-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-642398-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\">Beje: jums nereikia i\u0161 karto sustabdyti savo automatin\u0117s <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/reklamuokite-amazon-2025-m-viskas-ka-reikia-zinoti\/\">Amazon Advertising<\/a> kampanijos, kai j\u016bs\u0173 ASIN subr\u0119sta, ta\u010diau tur\u0117tum\u0117te perkelti daugiau biud\u017eeto \u012f rankines kampanijas.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-436101-identifier\" id=\"ihre-amazon-ppc-strategie-fur-gebote\">J\u016bs\u0173 Amazon PPC strategija pasi\u016blymams<\/h2><p class=\"theme-wp-block gb-responsive-639070-identifier\">J\u016bs\u0173 kampanijos pasi\u016blym\u0173 strategija nustato, kaip agresyv\u016bs gali b\u016bti j\u016bs\u0173 pasi\u016blymai. Tam turite tris pasirinkimus. Kiekvienas i\u0161 j\u0173 atspindi skirting\u0105 agresyvumo lyg\u012f.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-678897-identifier\"><img decoding=\"async\" width=\"844\" height=\"457\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png\" alt=\"Teisingos pasi\u016blym\u0173 strategijos nustatymas yra viena svarbiausi\u0173 Amazon PPC gudrybi\u0173\" class=\"wp-image-53077\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-407x220.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-768x416.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks.png 972w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-912440-identifier\">\u0160tai j\u016bs\u0173 pasirinkimai (r\u016b\u0161iuoti pagal agresyvumo ma\u017e\u0117jim\u0105):<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-463323-identifier\"><li class=\"theme-wp-block gb-responsive-824811-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dinaminiai pasi\u016blymai \u2013 didinti ir ma\u017einti.<\/li><li class=\"theme-wp-block gb-responsive-935914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Fiksuoti pasi\u016blymai \u2013 naudojamas tik j\u016bs\u0173 pateiktas pasi\u016blymas.<\/li><li class=\"theme-wp-block gb-responsive-406421-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dinaminiai pasi\u016blymai \u2013 tik ma\u017einti.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-223086-identifier\" id=\"1-dynamic-bid-erhohen-und-senken\">#1: Dinaminis pasi\u016blymas \u2013 didinti ir ma\u017einti<\/h3><p class=\"theme-wp-block gb-responsive-498204-identifier\">\u0160i kampanijos pasi\u016blym\u0173 strategija yra, ko gero, agresyviausia i\u0161 trij\u0173 pasirinkim\u0173. Su ja Amazon turi galimyb\u0119 atlikti pasi\u016blym\u0173 koregavimus iki 100% tiek \u012f vir\u0161\u0173, tiek \u012f apa\u010di\u0105.<\/p><p class=\"theme-wp-block gb-responsive-996679-identifier\">Paimkime pavyzd\u012f: j\u016bs\u0173 pasi\u016blymas u\u017e raktin\u012f \u017eod\u012f yra 2,00 \u20ac. Tokiu atveju Amazon gali padidinti j\u016bs\u0173 pasi\u016blym\u0105 iki 4,00 \u20ac, jei pirkimo tikimyb\u0117 yra didel\u0117. Kita vertus, j\u016bs\u0173 pasi\u016blymas taip pat gali b\u016bti suma\u017eintas iki 0,00 \u20ac, jei tikimyb\u0117s yra ma\u017eos.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-652676-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-468660-identifier\"><strong>D\u0117mesys<\/strong><br><span style=\"font-size:0.9em\" class=\"has-font-size\">Atminkite, kad 100% yra maksimumas. Daugeliu atvej\u0173 j\u016bs\u0173 pasi\u016blymai nebus nei padidinti iki \u20ac4.00, nei suma\u017einti iki \u20ac0.00, bet j\u016bs\u0173 pasi\u016blymas bus ka\u017ekur tarp j\u0173.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-593926-identifier\">\u0160i strategija tinka jums, jei esate pasiry\u017e\u0119 i\u0161leisti vis\u0105 savo Amazon PPC biud\u017eet\u0105, kur\u012f nustat\u0117te \u0161iai reklamos kampanijai, ir jei si\u016blote u\u017e raktinius \u017eod\u017eius, kuriais esate tikri.<\/p><p class=\"theme-wp-block gb-responsive-897924-identifier\">Beje, Dinaminiai pasi\u016blymai (Padidinti ir Suma\u017einti) gali b\u016bti naudojami tik remiam\u0173 produkt\u0173 kampanijoms.<\/p><p class=\"theme-wp-block gb-responsive-512022-identifier\">Naudojant Dinamin\u012f pasi\u016blym\u0105, tai gali lemti, kad j\u016bs\u0173 <strong>pasi\u016blymas ir CPC (kaina u\u017e paspaudim\u0105) neb\u016bna identi\u0161ki<\/strong>, nes leidote Amazon koreguoti j\u016bs\u0173 pasi\u016blymus.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589214-identifier\" id=\"2-fixed-bid\">#2: Fiksuotas pasi\u016blymas<\/h3><p class=\"theme-wp-block gb-responsive-204391-identifier\">Kaip rodo pavadinimas, Amazon naudos pasi\u016blym\u0105 tiksliai nurodyta suma (ir galb\u016bt kitus nustatymus), kuriuos nurodote su \u0161ia PPC strategija. J\u016bs\u0173 pasi\u016blymai nebus koreguojami remiantis pirkimo tikimybe.<\/p><p class=\"theme-wp-block gb-responsive-311393-identifier\">\u0160i strategija tinka jums, jei norite optimizuoti savo kampanijas nuolat koreguodami savo pasi\u016blymus. J\u016bs tiksliai \u017einote, k\u0105 darote, ir nenorite, kad Amazon daryt\u0173 \u012ftak\u0105 j\u016bs\u0173 pasi\u016blymams.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-642185-identifier\" id=\"3-dynamic-bid-nur-senken\">#3: Dinaminis pasi\u016blymas \u2013 tik suma\u017einti<\/h3><p class=\"theme-wp-block gb-responsive-615596-identifier\">\u0160i Amazon PPC strategija yra pasyviausias variantas i\u0161 auk\u0161\u010diau pamin\u0117t\u0173 strategij\u0173. \u010cia internetinis mil\u017einas gali suma\u017einti j\u016bs\u0173 pasi\u016blymus iki 100%.<\/p><p class=\"theme-wp-block gb-responsive-328282-identifier\">Paimkime \u010dia dar vien\u0105 pavyzd\u012f: j\u016bs si\u016blote \u20ac2.00 u\u017e raktin\u012f \u017eod\u012f. Dabar Amazon gali automati\u0161kai suma\u017einti j\u016bs\u0173 pasi\u016blym\u0105 iki \u20ac0.00, jei pirkimo tikimyb\u0117 yra labai ma\u017ea.<\/p><p class=\"theme-wp-block gb-responsive-295131-identifier\">\u0160is Amazon PPC optimizavimo tipas yra prasmingas, jei norite imtis konservatyvesnio po\u017ei\u016brio ir ma\u017eiau statyti u\u017e aukcionus, kurie \u017eada tik ma\u017e\u0105 s\u0117km\u0117s tikimyb\u0119.<\/p><p class=\"theme-wp-block gb-responsive-182395-identifier\">Remiamoms prek\u0117ms ir remiamai reklamai tai yra numatytasis Amazon PPC strategijos nustatymas kampanij\u0173 pasi\u016blymams, beje.<\/p><p class=\"theme-wp-block gb-responsive-169712-identifier\">Kampanijoms, kurios egzistavo prie\u0161 kampanijos pasi\u016blymo strategijos \u012fgyvendinim\u0105, Dinaminis pasi\u016blymas (tik suma\u017einti) taip pat yra numatytasis pasirinkimas.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-194298-identifier\" id=\"ihre-amazon-ppc-strategie-fur-kampagnen-gebote-muss-zu-ihren-zielen-passen\">J\u016bs\u0173 Amazon PPC strategija kampanij\u0173 pasi\u016blymams turi atitikti j\u016bs\u0173 tikslus!<\/h2><p class=\"theme-wp-block gb-responsive-905881-identifier\">Skirtingos kampanij\u0173 pasi\u016blymo strategijos orientuojasi \u012f skirtingus strateginius tikslus. Tod\u0117l prie\u0161 kuriant kampanij\u0105, prasminga pirmiausia apsvarstyti, kurie strateginiai tikslai tur\u0117t\u0173 b\u016bti pasiekti.<\/p><p class=\"theme-wp-block gb-responsive-311982-identifier\">Visiems augimo pagrindu paremtoms tikslams (pvz., daugiau pardavim\u0173 arba geresnis reitingas u\u017e raktin\u012f \u017eod\u012f) &#8220;Padidinti ir suma\u017einti&#8221; yra tinkama kaip Amazon PPC Dinaminio pasi\u016blymo strategija.<\/p><p class=\"theme-wp-block gb-responsive-364595-identifier\">Fiksuotas pasi\u016blymas arba Dinaminis pasi\u016blymas (tik suma\u017einti) yra tinkami, kai norite optimizuoti savo Amazon PPC kampanijas.<\/p><p class=\"theme-wp-block gb-responsive-956434-identifier\">\u0160tai galimi strateginiai tikslai j\u016bs\u0173 Amazon PPC kampanijoms:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-527642-identifier\"><li class=\"theme-wp-block gb-responsive-928843-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prek\u0117s \u017eenklo \u017einomumas<\/li><li class=\"theme-wp-block gb-responsive-221709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Geriau Amazon reitingas u\u017e raktinius \u017eod\u017eius<\/li><li class=\"theme-wp-block gb-responsive-673671-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Konkuruojan\u010di\u0173 pardavim\u0173 u\u017efiksavimas<\/li><li class=\"theme-wp-block gb-responsive-739530-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pardavim\u0173 ir pajam\u0173 didinimas<\/li><li class=\"theme-wp-block gb-responsive-597486-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pelno optimizavimas<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-335319-identifier\" id=\"fortlaufendes-gebots-management\">Nuolatinis Amazon PPC pasi\u016blym\u0173 valdymas<\/h2><p class=\"theme-wp-block gb-responsive-440212-identifier\">Kai tik gausite savo aktyvi\u0173 PPC kampanij\u0173 rezultatus Amazon, tur\u0117tum\u0117te atitinkamai koreguoti savo pasi\u016blymus.<\/p><p class=\"theme-wp-block gb-responsive-305968-identifier\">Kaip taisykl\u0117, tur\u0117tum\u0117te palaukti vis\u0105 savait\u0119 prie\u0161 atlikdami bet kokius pakeitimus, nes tik po \u0161io laiko tur\u0117site pakankamai reik\u0161mingos informacijos, kad gal\u0117tum\u0117te priimti tinkamus sprendimus.<\/p><p class=\"theme-wp-block gb-responsive-844520-identifier\">Be to, patartina palaukti daugiau nei septynias dienas prie\u0161 koreguojant pasi\u016blymus j\u016bs\u0173 pirmoje remiamo produkto kampanijoje. Taip b\u016bsite saugesn\u0117je pus\u0117je ir tur\u0117site daugiau duomen\u0173, kuriais gal\u0117site remtis optimizuodami savo kampanij\u0105.<\/p><p class=\"theme-wp-block gb-responsive-305776-identifier\">Kaip min\u0117ta anks\u010diau, tur\u0117tum\u0117te b\u016bti s\u0105moningi apie savo strateginius tikslus savo kampanijoms. \u0160ie tikslai taip pat daro \u012ftak\u0105 j\u016bs\u0173 tiksliniam ACoS, kur\u012f norite pasiekti su savo kampanija. J\u016bs\u0173 tikslinis ACoS taip pat paveiks individualius sprendimus d\u0117l j\u016bs\u0173 pasi\u016blym\u0173.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-513601-identifier\" id=\"was-ist-der-acos\">Kas yra ACoS?<\/h2><p class=\"theme-wp-block gb-responsive-862514-identifier\">Prie\u0161 kalb\u0117dami apie tikslin\u012f ACoS, tur\u0117tume paai\u0161kinti, kas i\u0161 tikr\u0173j\u0173 yra ACoS. ACoS rei\u0161kia &#8220;Reklamos s\u0105naudos pardavimams&#8221;, tai yra j\u016bs\u0173 bendr\u0173j\u0173 reklamos i\u0161laid\u0173 ir bendr\u0173j\u0173 pajam\u0173 santykis. Tai rodo, kiek pajam\u0173 gaunate u\u017e kiekvien\u0105 i\u0161leist\u0105 eur\u0105 ir taip pat gali nurodyti, ar PPC Amazon yra naudinga j\u016bs\u0173 konkre\u010diu atveju. I\u0161laidos, \u017einoma, yra lemiamas veiksnys \u0161iuo atveju.<\/p><p class=\"theme-wp-block gb-responsive-645761-identifier\">Kaip taisykl\u0117: kuo ma\u017eesnis ACoS, tuo geresn\u0117 situacija. Taip gaunate daugiau pardavim\u0173, palyginti su savo i\u0161laidomis.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-46185-identifier\"><img decoding=\"async\" width=\"844\" height=\"250\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png\" alt=\"Su ACoS galite nustatyti, ar j\u016bs\u0173 Amazon PPC i\u0161laidos yra naudingos.\" class=\"wp-image-53074\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-407x121.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-768x228.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten.png 965w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-871780-identifier\"><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/cdn.shortpixel.ai\/client\/q_glossy,ret_img,w_768,h_223\/https:\/\/sellermetrics.app\/wp-content\/uploads\/2021\/05\/formula-31-1024x297.png\"><\/a>Jei i\u0161leid\u017eiate \u20ac2.00 u\u017e raktin\u012f \u017eod\u012f ir u\u017edirbate \u20ac10, j\u016bs\u0173 ACoS yra (2\/10)*100 = 20%.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-718167-identifier\" id=\"wie-sie-ihr-ziel-acos-bestimmen\">Kaip nustatyti savo tikslin\u012f ACoS<\/h2><p class=\"theme-wp-block gb-responsive-795148-identifier\">Teori\u0161kai, j\u016bs\u0173 tikslinis ACoS gali tur\u0117ti bet koki\u0105 vert\u0119, kuri\u0105 nustatote. Norint \u012fvertinti, ar j\u016bs\u0173 tikslinis ACoS yra geras, ar reikia tobulinti, pirmiausia reikia tur\u0117ti orientyr\u0105. Tam galite naudoti &#8220;L\u016b\u017eio ACoS&#8221;.<\/p><p class=\"theme-wp-block gb-responsive-881098-identifier\">Tai galite nustatyti apskai\u010diuodami savo mar\u017eas u\u017e vienet\u0105. Tam galite naudoti Amazon FBA skai\u010diuokl\u0119. Remdamiesi tuo, tada apskai\u010diuojate savo pelno mar\u017e\u0105 procentais. Tai yra j\u016bs\u0173 L\u016b\u017eio ACoS.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-973004-identifier\"><img decoding=\"async\" width=\"844\" height=\"641\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png\" alt=\"Amazon PPC, l\u016b\u017eio ta\u0161kas yra rodomas jums Amazon Seller Central.\" class=\"wp-image-53071\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-407x309.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-768x583.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven.png 1231w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-97029-identifier\">Auk\u0161\u010diau pateiktame pavyzdyje j\u016bs\u0173 L\u016b\u017eio ACoS yra 67.11% arba 84.38%.<\/p><p class=\"theme-wp-block gb-responsive-523535-identifier\">Paskutiniame \u017eingsnyje nustatote, kaip j\u016bs\u0173 tikslinis ACoS tur\u0117t\u0173 b\u016bti susij\u0119s su j\u016bs\u0173 L\u016b\u017eio ACoS. Tam v\u0117l tur\u0117tum\u0117te apsvarstyti savo Amazon PPC strategij\u0105:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-32274-identifier\"><li class=\"theme-wp-block gb-responsive-729008-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Optimizavimo tikslas: Tikslinis ACoS < L\u016b\u017eio ACoS<\/li><li class=\"theme-wp-block gb-responsive-77173-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Augimo tikslas: Tikslinis ACoS > L\u016b\u017eio ACoS<\/li><li class=\"theme-wp-block gb-responsive-800373-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vidutinis tikslas: Tikslinis ACoS = L\u016b\u017eio ACoS<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-898208-identifier\">Tur\u0117dami tikslin\u012f ACoS, dabar galite optimizuoti savo Amazon PPC pasi\u016blymus remdamiesi savo strategija. Nauj\u0105 pasi\u016blym\u0105 galite apskai\u010diuoti naudodami \u0161i\u0105 formul\u0119:<\/p><p class=\"theme-wp-block gb-responsive-916815-identifier\">Naujas pasi\u016blymas = (Tikslinis ACoS \/ ACoS) * CPC<\/p><p class=\"theme-wp-block gb-responsive-157196-identifier\">CPC rei\u0161kia Kain\u0105 u\u017e paspaudim\u0105, atspindin\u010di\u0105 paspaudim\u0173 kainas. Rekomenduojame naudoti laiko pagrindu nustatyt\u0105 CPC. Laiko intervalas netur\u0117t\u0173 b\u016bti nei per siauras, nei per platus. &#8220;SellerMetrics&#8221; mes naudojame 30\u201360 dien\u0173 interval\u0105 savo CPC skai\u010diavimui.<\/p><p class=\"theme-wp-block gb-responsive-176092-identifier\">Jei norite koreguoti savo pasi\u016blymus, tai galite padaryti rankiniu b\u016bdu Amazon Advertising Console, naudoti <a href=\"https:\/\/sellermetrics.app\/amazon-bulk-ppc-uploads\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Amazon PPC masinius \u012fk\u0117limus<\/a> arba pasinaudoti Amazon PPC \u012frankiu \u0161iam tikslui. Paskutiniai du variantai gali sutaupyti jums daug laiko, ypa\u010d jei norite atlikti didesn\u012f skai\u010di\u0173 pakeitim\u0173 (galb\u016bt keliuose Amazon PPC kampanijose). Amazon PPC \u012frankiai ypa\u010d aktual\u016bs pardav\u0117jams, kurie nori vykdyti sud\u0117tingas kampanijas, sudarytas i\u0161 \u012fvairi\u0173 skelbim\u0173 grupi\u0173, raktini\u0173 \u017eod\u017ei\u0173 ir produkt\u0173.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-195203-identifier\" id=\"fazit\">I\u0161vada<\/h2><p class=\"theme-wp-block gb-responsive-386513-identifier\">I\u0161 m\u016bs\u0173 straipsnio tur\u0117tum\u0117te i\u0161sine\u0161ti dvi pagrindines mintis:<\/p><p class=\"theme-wp-block gb-responsive-601418-identifier\">Amazon Advertising si\u016blo \u012fvairius reklamos formatus internetiniams ma\u017emenininkams, turintiems Amazon versl\u0105, naudojant PPC model\u012f: Remiami produktai, Remiami prek\u0117s \u017eenklai ir Remiamos reklamos. Remiami produktai nukreipia klientus \u012f produkt\u0173 detali\u0173 puslapius, kad padidint\u0173 pardavimus, tuo tarpu Remiami prek\u0117s \u017eenklai siekia padidinti prek\u0117s \u017eenklo \u017einomum\u0105. Remiamos reklamos taip pat gali b\u016bti rodomos i\u0161or\u0117je ir naudoja tikslin\u0119 reklam\u0105, remdamasi Amazon duomen\u0173 lobynu. Optimizavimas yra palyginti paprastas.<\/p><p class=\"theme-wp-block gb-responsive-633462-identifier\">Tikslios reklamos i\u0161laidos n\u0117ra i\u0161 anksto nustatytos, nes visos reklamos paskirstomos naudojant PPC model\u012f. Ta\u010diau nustatydami dienos biud\u017eet\u0105, pardav\u0117jai gali apriboti i\u0161laidas. Amazon PPC reklamos yra esmin\u0117 bet kurios profesionalios rinkos verslo dalis ir ypa\u010d papildo priva\u010di\u0173 preki\u0173 \u017eenkl\u0173 pardav\u0117j\u0173 SEO strategij\u0105.<\/p><p class=\"theme-wp-block gb-responsive-876863-identifier\">Be to, b\u016bt\u0173 patartina u\u017esiimti pasi\u016blymo strategij\u0173 tema, nes tai turi toli siekian\u010di\u0173 pasekmi\u0173 j\u016bs\u0173 PPC kampanijoms. \u017dinome, kad Amazon FBA pardav\u0117jai n\u0117ra itin kantr\u016bs ir nori i\u0161bandyti naujas galimybes i\u0161 karto. Ta\u010diau, kaip buvo paai\u0161kinta anks\u010diau, svarbu tur\u0117ti bent jau krypt\u012f, kuria tur\u0117t\u0173 vykti kelion\u0117, prie\u0161 pradedant j\u0105.<\/p><p class=\"theme-wp-block gb-responsive-321136-identifier\">\u201eAmazon PPC\u201c kampanija yra reklamos iniciatyva, kurioje reklamuotojai moka u\u017e savo skelbim\u0173 viet\u0105 \u201eAmazon\u201c. Santrumpa PPC rei\u0161kia \u201ePay-Per-Click\u201c, tai rei\u0161kia, kad reklamos i\u0161laidos patiriamos tik tada, kai skelbimas i\u0161 tikr\u0173j\u0173 paspaud\u017eiamas. \u0160ios kampanijos gali naudoti \u012fvairius skelbim\u0173 formatus, tokius kaip \u201eSponsored Products\u201c, \u201eSponsored Brands\u201c ir \u201eSponsored Displays\u201c, kad padidint\u0173 produkto matomum\u0105, skatint\u0173 pardavimus ir propaguot\u0173 prek\u0117s \u017eenklo \u017einomum\u0105.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-584413-identifier\">DA\u017dNAI U\u017dDUODAMI KLAUSIMAI<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1719913987972\"><strong class=\"schema-faq-question\"><strong>K\u0105 rei\u0161kia PPC \u201eAmazon\u201c?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u201eAmazon\u201c ir kituose tiek\u0117jose \u201ePPC\u201c rei\u0161kia \u201ePay per Click\u201c. Tai yra reklamos apmok\u0117jimo metodas, kai reklamuotojai moka u\u017e kiekvien\u0105 paspaudim\u0105 ant savo skelbimo. Tokie modeliai taip pat egzistuoja \u201eGoogle Ads\u201c.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914003209\"><strong class=\"schema-faq-question\"><strong>Kiek brangi yra reklama \u201eAmazon\u201c?<\/strong><\/strong> <p class=\"schema-faq-answer\">Reklamos \u201eAmazon\u201c i\u0161laidos skiriasi priklausomai nuo formato, konkurencijos ir skelbimo kokyb\u0117s. Naudojant \u201epay-per-click\u201c model\u012f, reklamuotojai moka tik u\u017e paspaudimus. Nustatant dienos biud\u017eet\u0105, bendras i\u0161laidas galima kontroliuoti. Reguliarus strategijos steb\u0117jimas ir koregavimas yra rekomenduojamas, siekiant gauti geriausi\u0105 kainos ir kokyb\u0117s santyk\u012f.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914016211\"><strong class=\"schema-faq-question\"><strong>K\u0105 rei\u0161kia \u201eAmazon PPC\u201c kampanija?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u201eAmazon PPC\u201c kampanija yra reklamos iniciatyva, kurioje reklamuotojai moka u\u017e savo skelbim\u0173 viet\u0105 \u201eAmazon\u201c. \u0160ios kampanijos gali naudoti \u012fvairius skelbim\u0173 formatus, tokius kaip \u201eSponsored Products\u201c, \u201eSponsored Brands\u201c ir \u201eSponsored Displays\u201c, kad padidint\u0173 produkto matomum\u0105, skatint\u0173 pardavimus ir propaguot\u0173 prek\u0117s \u017eenklo \u017einomum\u0105.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914031810\"><strong class=\"schema-faq-question\"><strong>Kam tinka \u201eAmazon PPC\u201c programin\u0117 \u012franga?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u201eAmazon PPC\u201c programin\u0117 \u012franga tinka pardav\u0117jams, kurie nori valdyti sud\u0117tingas kampanij\u0173 strukt\u016bras \u201eAmazon\u201c, tirti ir optimizuoti raktinius \u017eod\u017eius, efektyviai valdyti biud\u017eetus, analizuoti savo konkurent\u0173 strategijas ir automatizuoti procesus. Tokie \u012frankiai suteikia \u012f\u017evalgas, automatizavimo ir optimizavimo galimybes, kad maksimaliai padidint\u0173 savo PPC kampanij\u0173 na\u0161um\u0105 ir pasiekt\u0173 pardavim\u0173 tikslus.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-564019-identifier has-small-font-size\">Vaizd\u0173 kreditai pagal vaizd\u0173 tvark\u0105: \u00a9 onephoto \u2013 stock.adobe.com \/ Ekrano nuotrauka @ Amazon \/ \u00a9 Prostock-studio \u2013 stock.adobe.com \/ \u00a9 Ekrano nuotrauka @ Amazon \/ \u00a9 Pixel-Shot \u2013 stock.adobe.com \/ Ekrano nuotrauka @ Amazon \/ \u00a9 SELLERLOGIC \/ Ekrano nuotrauka @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Tai yra straipsnis, kur\u012f para\u0161\u0117me kartu su m\u016bs\u0173 JAV partneriu SellerMetrics. Tod\u0117l kai kurios ekrano nuotraukos yra angl\u0173 kalba. Sav\u0173 Amazon PPC kampanij\u0173 valdymas yra sunkus darbas. Pardav\u0117jai da\u017enai jau\u010diasi priblok\u0161ti skirting\u0173 skelbim\u0173 tip\u0173 ir nustatym\u0173. Da\u017enai prie to prisideda kiti Amazon FBA verslo u\u017edaviniai, palikdami pardav\u0117jus jau su pilnomis rankomis. Viena did\u017eiausi\u0173 klaid\u0173, kurias<\/p>\n","protected":false},"author":5,"featured_media":12179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1149],"tags":[],"class_list":["post-224061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamuokite-su-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eAmazon PPC\u201c: \u0160tai kaip jums pasisekti su pasi\u016blym\u0173 strategija<\/title>\n<meta name=\"description\" content=\"Parduoti \u201eAmazon\u201c be geros PPC strategijos? Sud\u0117tinga. 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Tokie modeliai taip pat egzistuoja \u201eGoogle Ads\u201c.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/geriausia-amazon-ppc-strategija-jusu-skelbimams\/#faq-question-1719914003209","position":2,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/geriausia-amazon-ppc-strategija-jusu-skelbimams\/#faq-question-1719914003209","name":"Kiek brangi yra reklama \u201eAmazon\u201c?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Reklamos \u201eAmazon\u201c i\u0161laidos skiriasi priklausomai nuo formato, konkurencijos ir skelbimo kokyb\u0117s. Naudojant \u201epay-per-click\u201c model\u012f, reklamuotojai moka tik u\u017e paspaudimus. Nustatant dienos biud\u017eet\u0105, bendras i\u0161laidas galima kontroliuoti. 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