{"id":224064,"date":"2022-12-06T06:42:00","date_gmt":"2022-12-06T06:42:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/marketingo-tendencijos-2023-2-dalis-sie-keturi-pokyciai-yra-lemiami-sekmingam-marketingui-elektronineje-prekyboje\/"},"modified":"2022-12-06T06:42:00","modified_gmt":"2022-12-06T06:42:00","slug":"marketingo-tendencijos-2023-2-dalis-sie-keturi-pokyciai-yra-lemiami-sekmingam-marketingui-elektronineje-prekyboje","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/marketingo-tendencijos-2023-2-dalis-sie-keturi-pokyciai-yra-lemiami-sekmingam-marketingui-elektronineje-prekyboje\/","title":{"rendered":"Marketingo tendencijos 2023 (2 dalis) \u2013 \u0161ie keturi poky\u010diai yra lemiami s\u0117kmingam marketingui elektronin\u0117je prekyboje"},"content":{"rendered":"

Elektronin\u0117s prekybos tendencijos 2023 paveikia \u012fvairias internetin\u0117s prekybos sritis. M\u016bs\u0173 paskutiniame \u012fra\u0161e mes atid\u017eiau pa\u017evelg\u0117me \u012f tendencijas elektronin\u0117s prekybos strategijose. Ta\u010diau marketinge taip pat atsiranda nauj\u0173 galimybi\u0173, o jau \u017einomi kanalai \u012fgauna dar didesn\u0119 svarb\u0105. Mes atid\u017eiai pa\u017evelgsime \u012f svarbiausias marketingo tendencijas 2023 elektronin\u0117je prekyboje: \u0161tai \u012f k\u0105 internetiniai pardav\u0117jai tur\u0117t\u0173 atkreipti ypating\u0105 d\u0117mes\u012f art\u0117jan\u010diais metais.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Amazon-Trends\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t1 dalis: Elektronin\u0117s prekybos tendencijos 2023 \u2013 \u0161ie trys poky\u010diai formuos e-komercijos strategijas art\u0117jan\u010diais metais<\/a>\n\t\t\t<\/div>\n\t\t\t
2022 metai l\u0117tai art\u0117ja prie pabaigos. \u0160iais metais daugelis poky\u010di\u0173 taip pat paveik\u0117 internetinius pardav\u0117jus ir suteik\u0117 nauj\u0173 impuls\u0173 elektroninei prekybai. Art\u0117jant met\u0173 pabaigai, dabar laikas pa\u017evelgti \u012f elektronin\u0117s prekybos tendencijas 2023. I\u0161likite informuoti!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"E-Commerce:\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t3 dalis: Logistikos tendencijos 2023 \u2013 \u0161ie trys poky\u010diai elektronin\u0117je prekyboje tur\u0117t\u0173 b\u016bti b\u016btinai pasteb\u0117ti internetini\u0173 pardav\u0117j\u0173<\/a>\n\t\t\t<\/div>\n\t\t\t
Elektroninei prekybai logistika yra ypa\u010d didelis i\u0161\u0161\u016bkis. Ypa\u010d d\u0117l nuolat augan\u010dio u\u017esakym\u0173 kiekio ir su juo susijusi\u0173 begalini\u0173 paket\u0173 ir paskirties viet\u0173. Daugelis pardav\u0117j\u0173 da\u017enai pasiekia savo ribas su paketais. Logistikos tendencijos 2023 metais bus svarbios!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Marketingo tendencijos 2023 \u2013 klientai nori patirti nepaprast\u0105<\/h2>

Marketingas internetin\u0117je prekyboje \u0161iandien dinami\u0161kai kei\u010diasi kartu su klient\u0173 poreikiais. Tai ypa\u010d akivaizdu marketingo kanaluose, kurie pastaraisiais metais tapo vis i\u0161samesni. Ta\u010diau ne tik kanalai, technologijos taip pat i\u0161sivyst\u0117 ir si\u016blo naujas, novatori\u0161kas klient\u0173 patirtis. Nes b\u016btent apie tai kalbama marketingo tendencijose 2023 elektronin\u0117je prekyboje<\/a>: unikali klient\u0173 patirtis.<\/p>

1. Socialiniai tinklai yra karaliai elektronin\u0117je prekyboje: auganti socialin\u0117s \u017einiasklaidos svarba<\/h3>

Elektronin\u0117s prekybos tendencija link socialinio komercijos ir atradim\u0173 komercijos socialin\u0117s \u017einiasklaidos platformose netur\u0117t\u0173 b\u016bti nuvertinta. Viena vertus, \u0161i tendencija veikia elektronin\u0117s prekybos strategijas. Kita vertus, socialin\u0117 komercija taip pat turi didel\u012f poveik\u012f internetini\u0173 pardav\u0117j\u0173 marketingui. Prie\u017eastis: socialin\u0117je \u017einiasklaidoje taikomos skirtingos taisykl\u0117s, palyginti su tradiciniu el. pa\u0161to marketingu, pavyzd\u017eiui. Tai ypa\u010d akivaizdu per vis labiau aktuali\u0105 atradim\u0173 komercij\u0105. \u010cia potencial\u016bs klientai “randa” produktus remdamiesi informacija, kuri \u2013 \u0161iuo atveju \u2013 \u201eFacebook\u201c periodi\u0161kai rodo vartotoj\u0173 naujien\u0173 sraute pagal vartotoj\u0173 interesus.<\/p>

Apskritai socialin\u0117je \u017einiasklaidoje tiesa yra ta, kad apsipirkimo patirtis skland\u017eiai integruota \u012f pramog\u0173 patirt\u012f. Johannes Altmann, \u201eShoplupe\u201c \u012fk\u016br\u0117jas, patvirtina atradim\u0173 komercijos svarb\u0105: \u201eVartotoj\u0173 tyrimo projektas, kur\u012f atlikau, parod\u0117, kad vartotojai nesijau\u010dia \u012fkv\u0117pti internetin\u0117se parduotuv\u0117se. Nors mes sukuriame kelet\u0105 \u012fkvepian\u010di\u0173 parduotuv\u0117s puslapi\u0173 ir \u012fvyksta keletas impulsyvi\u0173 pirkim\u0173, jie da\u017enai remiasi patraukli\u0173 kain\u0173 ir pasi\u016blym\u0173 deriniu. Produktai turi rasti savo klientus, o tai vyksta \u201eFacebook\u201c ar \u201eInstagram\u201c.”<\/p>

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\u201eVartotoj\u0173 tyrimo projektas, kur\u012f atlikau, parod\u0117, kad vartotojai nesijau\u010dia \u012fkv\u0117pti internetin\u0117se parduotuv\u0117se. Nors mes sukuriame kelet\u0105 \u012fkvepian\u010di\u0173 parduotuv\u0117s puslapi\u0173 ir \u012fvyksta keletas impulsyvi\u0173 pirkim\u0173, jie da\u017enai remiasi patraukli\u0173 kain\u0173 ir pasi\u016blym\u0173 deriniu. Produktai turi rasti savo klientus, o tai vyksta \u201eFacebook\u201c ar \u201eInstagram\u201c.\u201d<\/span><\/p>\nJohannes Altmann, \u201eShoplupe\u201c \u012fk\u016br\u0117jas<\/cite><\/blockquote>

Vis\u0173 pirma, Z karta tampa svarbiausia internetini\u0173 pardav\u0117j\u0173 marketinge. Jie ne tik praleid\u017eia daug laiko socialin\u0117s \u017einiasklaidos platformose, bet ir vis labiau tikisi rasti ten integruot\u0105 apsipirkimo patirt\u012f. Tendencija link socialin\u0117s komercijos yra akivaizdi, ne ma\u017eiau, per nuolat ple\u010diamas elektronin\u0117s prekybos funkcijas, kurias \u201eFacebook\u201c ir \u201eInstagram\u201c si\u016blo verslui. Pardavim\u0173 potencialas socialin\u0117je \u017einiasklaidoje tikimasi toliau did\u0117s 2023 metais.<\/p>

2. AR, VR, AI, Metaversas ir NFT \u2013 inovacij\u0173 galia internetinei prekybai<\/h3>

Art\u0117jan\u010diais metais internetin\u0117 prekyba susidurs su inovatyviomis technologijomis, tokiomis kaip papildyta realyb\u0117, virtuali realyb\u0117, dirbtinis intelektas, metaversas ir nepakartojami \u017eetonai, daugiau nei bet kada anks\u010diau. Didel\u0117s \u012fmon\u0117s, tokios kaip Adidas<\/a> ir Zalando<\/a>, jau testuoja VR programas, kad i\u0161laikyt\u0173 ry\u0161\u012f su pardav\u0117jais ir klientais bei pristatyt\u0173 naujus produktus ir parduotuves. Did\u0117jantys testavimai buvo paskatinti Koronos pandemijos. Prekyba tur\u0117jo greitai reaguoti ir rasti nauj\u0173 b\u016bd\u0173, kaip susisiekti su klientais.<\/p>

Pardav\u0117jams AR ir VR programos gali b\u016bti labai naudingos produkt\u0173 pristatymui internetin\u0117je parduotuv\u0117je \u2013 visos pop-up parduotuv\u0117s, kaip tos, kurias \u201eZalando\u201c testavo Madride, vis dar yra daugiau i\u0161imtis. Net ir ma\u017eesn\u0117s programos gali suteikti klientams verting\u0105 paslaug\u0105 ir taip geresn\u0119 klient\u0173 patirt\u012f, pavyzd\u017eiui, drabu\u017ei\u0173 segmente: \u010dia VR gali pad\u0117ti klientams gauti \u012fsp\u016bd\u012f, kaip drabu\u017eis atrodys ant j\u0173 k\u016bno prie\u0161 perkant. Ir visa tai tik keliais paspaudimais.<\/p>

AI, kita vertus, vaidins svarb\u0173 vaidmen\u012f elektronin\u0117s prekybos tendencijose 2023 personalizuojant turin\u012f ir produkt\u0173 pasi\u016blymus \u2013 daugiau apie tai septintame punkte. Metaversas ir skaitmeniniai kolekcionuojami daiktai, \u017einomi kaip nepakartojami \u017eetonai (NFT), sulaukia vis daugiau d\u0117mesio, ypa\u010d elektronin\u0117s prekybos marketinge. Metaversas ir NFT jau laikomi perspektyviomis galimyb\u0117mis \u017eymiai sustiprinti klient\u0173 lojalum\u0105. Pardav\u0117jai gali naudoti NFT, kad saugiai pasi\u016blyt\u0173 klientams i\u0161skirtinius skaitmeninius produktus ar nuolaidas.<\/p>

Metaversas taip pat gali tarnauti kaip i\u0161pl\u0117stas pardavimo erdv\u0117, skirta pristatyti naujus produktus bendruomenei. Ta\u010diau kaip tiksliai vystysis metaversas ir NFT, vis dar neai\u0161ku, kaip paai\u0161kina Hagen Meischner, \u201eShopify\u201c partneri\u0173 vadybininkas: \u201eGalb\u016bt metaversas galiausiai i\u0161sivystys \u012f skaitmenin\u0119 vaizdo konferencij\u0173 platform\u0105 ar ka\u017ek\u0105 pana\u0161aus, o NFT gali b\u016bti integruoti \u012f kitas technologijas, kad padidint\u0173 skaitmenini\u0173 sandori\u0173 saugum\u0105. Ta\u010diau nemanau, kad NFT ilgainiui \u012fsitvirtins kaip savaranki\u0161ki skaitmeniniai produktai, kuriuos vartotojai pirks.\u201c<\/p>

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\u201eGalb\u016bt metaversas galiausiai i\u0161sivystys \u012f skaitmenin\u0119 vaizdo konferencij\u0173 platform\u0105 ar ka\u017ek\u0105 pana\u0161aus, o NFT gali b\u016bti integruoti \u012f kitas technologijas, kad padidint\u0173 skaitmenini\u0173 sandori\u0173 saugum\u0105. Ta\u010diau nemanau, kad NFT ilgainiui \u012fsitvirtins kaip savaranki\u0161ki skaitmeniniai produktai, kuriuos vartotojai pirks.\u201c<\/span><\/p>\nHagen Meischner, \u201eShopify\u201c partneri\u0173 vadybininkas<\/cite><\/blockquote>

3. Vartotoj\u0173 sukurtas turinys marketinge didesniam patikimumui<\/h3>

Kalbant apie bendruomen\u0119: elektronin\u0117s prekybos \u012fmon\u0117s 2023 metais tur\u0117t\u0173 dar labiau sutelkti d\u0117mes\u012f \u012f vartotoj\u0173 sukurt\u0105 turin\u012f, skirt\u0105 vartotojams. Vartotoj\u0173 sukurtas turinys (UGC) yra raktinis \u017eodis, siekiant didesnio patikimumo turinio marketinge. Nesvarbu, ar tai b\u016bt\u0173 klient\u0173 nuotraukos, ar vaizdo \u012fra\u0161ai \u2013 turinys, sukurtas klient\u0173 kitiems klientams, yra daug efektyvesnis nei grynas prek\u0117s \u017eenklo reklama, kuri yra blizgiai apdirbta. Kiek svarbus vartotoj\u0173 sukurtas turinys bus elektroninei prekybai art\u0117jan\u010diais metais, rodo, be kita ko, apklaus\u0173 statistika: pavyzd\u017eiui, 66 procent\u0173 19\u201326 met\u0173 am\u017eiaus \u017emoni\u0173 teigia, kad prie\u0161 pirkdami internetu skaito klient\u0173 atsiliepimus<\/a>. Prekybininkams tai rei\u0161kia, kad reikia daugiau d\u0117mesio skirti UGC ir ma\u017eiau blizgiai reklamai.<\/p>

4. Asmeni\u0161ka, o ne masin\u0117 \u2013 personalizacija i\u0161lieka s\u0117km\u0117s kriterijumi<\/h3>

Tas pats taikomas ir klient\u0173 komunikacijos temai. Asmeninis po\u017ei\u016bris jau yra tikimasi daugumos klient\u0173. \u201eSendcloud\u201c apklausoje<\/a> 52 procentai respondent\u0173 prie\u0161 dvejus metus patvirtino, kad nori personalizuot\u0173 pasi\u016blym\u0173 i\u0161 prekybinink\u0173. Tendencija link personalizacijos kasmet \u012fgauna pagreit\u012f. Tod\u0117l asmenin\u0117 komunikacija yra viena svarbiausi\u0173 elektronin\u0117s prekybos tendencij\u0173 2023 metais. Tai taikoma ne tik pasi\u016blymams, bet ir klient\u0173 aptarnavimui. Prekybininkai tur\u0117t\u0173 u\u017etikrinti, kad klientai gal\u0117t\u0173 pasiekti asmenin\u012f palaikym\u0105 \u2013 tai taip pat galima labai gerai pasiekti integruojant gyv\u0105 pokalb\u012f, kuris tuo pa\u010diu si\u016blo nauj\u0105 klient\u0173 patirt\u012f.<\/p>

Lemiamas s\u0117kmei: d\u0117mesys autenti\u0161kumui, personalizacijai ir socialinei \u017einiasklaidai<\/h2>

Marketingas elektronin\u0117je prekyboje tur\u0117s dar labiau sutelkti d\u0117mes\u012f \u012f turinio personalizavim\u0105 art\u0117jan\u010diais metais, kad pasiekt\u0173 klientus. Svarbus aspektas yra ir autenti\u0161kumas. Vietoj blizgios reklamos bendruomen\u0117s valdymas ir vartotoj\u0173 sukurtas turinys atlieka lemiam\u0105 vaidmen\u012f, kad klientai, prek\u0117s \u017eenklai ir \u012fmon\u0117s jaust\u0173si susij\u0119. Be to, marketingas vis labiau bus integruotas \u012f klient\u0173 patirt\u012f \u2013 ypa\u010d socialin\u0117s \u017einiasklaidos kanaluose.<\/p>

Image credit: \u00a9 AAYDESIGN – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Elektronin\u0117s prekybos tendencijos 2023 paveikia \u012fvairias internetin\u0117s prekybos sritis. M\u016bs\u0173 paskutiniame \u012fra\u0161e mes atid\u017eiau pa\u017evelg\u0117me \u012f tendencijas elektronin\u0117s prekybos strategijose. Ta\u010diau marketinge taip pat atsiranda nauj\u0173 galimybi\u0173, o jau \u017einomi kanalai \u012fgauna dar didesn\u0119 svarb\u0105. Mes atid\u017eiai pa\u017evelgsime \u012f svarbiausias marketingo tendencijas 2023 elektronin\u0117je prekyboje: \u0161tai \u012f k\u0105 internetiniai pardav\u0117jai tur\u0117t\u0173 atkreipti ypating\u0105 d\u0117mes\u012f art\u0117jan\u010diais<\/p>\n","protected":false},"author":3,"featured_media":23445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1158,1167],"tags":[],"class_list":["post-224064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektronine-prekyba-amp-internetine-mazmenine-prekyba","category-patarimai-amp-triukai"],"yoast_head":"\nE. prekyba: \u0161ie marketingo poky\u010diai yra svarb\u016bs 2025 metais<\/title>\n<meta name=\"description\" content=\"Kokius marketingo poky\u010dius 2025 metais ma\u017emenininkai e. prekyboje privalo tur\u0117ti omenyje? 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