{"id":224067,"date":"2022-01-26T15:32:19","date_gmt":"2022-01-26T15:32:19","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-tyrimai-ir-statistika-pardavejams-visi-svarbus-ivykiai-per-pastaruosius-kelerius-metus\/"},"modified":"2022-01-26T15:32:19","modified_gmt":"2022-01-26T15:32:19","slug":"amazon-tyrimai-ir-statistika-pardavejams-visi-svarbus-ivykiai-per-pastaruosius-kelerius-metus","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-tyrimai-ir-statistika-pardavejams-visi-svarbus-ivykiai-per-pastaruosius-kelerius-metus\/","title":{"rendered":"Amazon tyrimai ir statistika pardav\u0117jams \u2013 visi svarb\u016bs \u012fvykiai per pastaruosius kelerius metus"},"content":{"rendered":"

Internetin\u0117 prekyba per pastaruosius dvejus metus tapo neatsiejama daugelio \u017emoni\u0173 kasdienio gyvenimo dalimi. Tai patvirtina Amazon tyrimai ir statistika, sukurta po 2020 met\u0173, ir nat\u016braliai atsispindi toki\u0173 \u012fmoni\u0173 kaip Amazon, OTTO, eBay, Walmart ir kt. s\u0117km\u0117je. Ta\u010diau Amazon ai\u0161kiai i\u0161siskiria kaip nugal\u0117tojas tiesioginiame palyginime su kitais elektronin\u0117s prekybos mil\u017einais. \u0160iame tinklara\u0161\u010dio \u012fra\u0161e norime atid\u017eiau pa\u017evelgti \u012f Amazon pl\u0117tr\u0105, \u017einoma, taip pat i\u0161 Amazon pardav\u0117j\u0173 perspektyvos. Nes toks greitas augimas \u2013 ypa\u010d per tok\u012f trump\u0105 laik\u0105 \u2013 paprastai negali tur\u0117ti tik teigiam\u0173 aspekt\u0173.<\/p>

Klient\u0173 orientacija laimi \u2013 Amazon kilimas<\/h2>

Yra daugyb\u0117 Amazon tyrim\u0173 ir straipsni\u0173, kurie nagrin\u0117ja \u012fmon\u0117s kilim\u0105 nuo gara\u017eo knygyno iki did\u017eiausios pasaulyje rinkos, ir visi tyrimai pateikia t\u0105 pa\u010di\u0105 i\u0161vad\u0105: Amazon auga nepalau\u017eiamai.<\/p>

Eksponentinis internetinio mil\u017eino augimas ypa\u010d akivaizdus per pastar\u0173j\u0173 10 met\u0173 augimo kreiv\u0119. 2010 metais pa\u0161to u\u017esakym\u0173 ma\u017emenininkas u\u017edirbo 34,2 milijardo USD. Po de\u0161imties met\u0173 (2020) \u0161i suma vir\u0161ijo de\u0161imt kart\u0173 ir sudar\u0117 386,1 milijardo USD.<\/p>

\"Visi<\/figure>

Viena i\u0161 \u0161io augimo prie\u017eas\u010di\u0173 yra vadovyb\u0117, kuri orientuojasi \u012f klient\u0173 poreikius ir reinvestuoja peln\u0105 atgal \u012f \u012fmon\u0119, kad skatint\u0173 augim\u0105.<\/p>

Be kita ko, \u0161ie du elementai per pastaruosius \u0161e\u0161is metus \u017eymiai padidino Amazon pajamas, kaip rodo statistika. Ypa\u010d 2020 metai \u2013 paskatinti pasaulinio pandemijos sukeltos elektronin\u0117s prekybos bumpo \u2013 buvo labai pelningi Amazon. Pajamos padid\u0117jo 33% palyginti su ankstesniais metais. Vokietija buvo viena s\u0117kmingiausi\u0173 Amazon rink\u0173, kur pajamos sudar\u0117 29,6 milijardo USD.<\/p>

2010 metais Amazon u\u017edirbo 34,2 milijardo USD. Po de\u0161imties met\u0173 (2020) \u0161i suma vir\u0161ijo de\u0161imt kart\u0173 ir sudar\u0117 386,1 milijardo USD.<\/p><\/blockquote>

\u017dinoma, toks trendas negali t\u0119stis be galo. Pasak Marketplace Pulse, \u012fmon\u0117s, kuri specializuojasi elektronin\u0117s prekybos sektoriaus duomen\u0173 analiz\u0117je, kreiv\u0117 (bent jau JAV rinkoje) stabilizavosi, ir dabar galima steb\u0117ti tik reguliaraus augimo tendencijas.<\/p>

\"Amazon<\/figure>

Daugiau klient\u0173 = daugiau konkurencijos<\/h2>

Bet k\u0105 \u0161is augimas rei\u0161kia rinkos pardav\u0117jams? Paprastai tai yra geras \u017eenklas, kai platforma, kurioje parduodate produktus, generuoja daugiau pajam\u0173 nei bet kada anks\u010diau. Pardav\u0117jai tiesiogiai gauna naudos i\u0161 klient\u0173 skai\u010diaus did\u0117jimo.<\/p>

Dabar yra 1,9 milijono aktyvi\u0173 Amazon pardav\u0117j\u0173. 240 000 j\u0173 parduoda Amazon.de.<\/p><\/blockquote>

Tai taip pat rei\u0161kia, kad individual\u016bs pardav\u0117jai turi konkuruoti su daug didesne konkurencija. Pasaulyje dabar yra apie 9,7 milijono Amazon pardav\u0117j\u0173, 1,9 milijono aktyviai parduodan\u010di\u0173 platformoje, ir 240 000, kurie yra Vokietijoje. Ir tai yra tik tiesiogin\u0117 konkurencija Amazon. Elektronin\u0117s prekybos bumas nat\u016braliai i\u0161plito ir kitose platformose. Nors jos n\u0117ra tokios s\u0117kmingos kaip rinkos lyder\u0117, jos si\u016blo klientams kit\u0173 privalum\u0173.<\/p>

Pavyzd\u017eiui, platforma Etsy pritraukia savo klientus specializacija rank\u0173 darbo, k\u016brybiniuose produktuose. Tai taktika, kuri pasitvirtino ir leido \u012fmonei padidinti pajamas nuo 818 milijon\u0173 doleri\u0173 (2019) iki 1,72 milijardo doleri\u0173 (2020).<\/p>

\"Amazon<\/figure>

Kaip i\u0161siskirti tarp tokios didel\u0117s konkurencijos?<\/h3>

Pardavimas Amazon<\/a> niekada nebuvo lengvas ir i\u0161 tikr\u0173j\u0173 per pastaruosius dvejus metus tapo dar sunkesnis d\u0117l didel\u0117s konkurencijos \u2013 pagal Oberlo<\/a>, 283,000 nauj\u0173 pardav\u0117j\u0173 prisijung\u0117 pirm\u0105j\u012f 2021 met\u0173 ketvirt\u012f.<\/p>

\"Amazon<\/figure>

Vienas i\u0161 b\u016bd\u0173 i\u0161siskirti tokioje konkurencingoje rinkoje yra naudoti intelektuali\u0105 programin\u0119 \u012frang\u0105, leid\u017eian\u010di\u0105 automatizuoti nuobod\u017eius (bet b\u016btinus) procesus. \u012edomus faktas: Amazon tai daro taip pat pabaigoje dienos, kaip rodo \u0161i grafika.<\/p>

\"Amazon<\/figure>

Kain\u0173 optimizavimas<\/h4>

Galutin\u0117 kaina yra svarbiausias rodiklis, norint laim\u0117ti Buy Box ir taip pasiekti labai didel\u012f savo produkt\u0173 matomum\u0105 produkto detal\u0117s puslapyje. Ta\u010diau galutin\u0117 produkt\u0173 kaina \u201eAmazon\u201c nuolat kei\u010diasi, tod\u0117l rankiniai koregavimai beveik ne\u012fmanomi.<\/p>

Repricer SELLERLOGIC ne tik u\u017etikrina didel\u0119 Buy Box dal\u012f, bet ir tai, kad parduodate savo produktus u\u017e kuo didesn\u0119 kain\u0105. Daugiau informacijos galite rasti \u010dia<\/a>.<\/p>\n

\"SL<\/a><\/figure><\/div>\n

FBA klaid\u0173 gr\u0105\u017einimo pretenzijos<\/h4>

Nors \u201eAmazon\u201c dabar dirba daugiau robot\u0173 nei \u017emoni\u0173 darbuotoj\u0173, \u017emon\u0117s vis dar yra sprendim\u0173 pri\u0117m\u0117jai sand\u0117liuose. Ir \u017emon\u0117s daro klaid\u0173. Tai n\u0117ra problema. Tiesiog nepriimtina, kad j\u016bs, kaip pardav\u0117jas, turite mok\u0117ti u\u017e klaidas, kurios \u012fvyksta sand\u0117lyje su j\u016bs\u0173 produktais.<\/p>

Lost & Found programin\u0117 \u012franga i\u0161 SELLERLOGIC identifikuoja FBA klaidas iki 18 m\u0117nesi\u0173 atgal. \u0160ios klaidos tada apdorojamos m\u016bs\u0173 Klient\u0173 s\u0117km\u0117s komandos, kuri susisieks su \u201eAmazon\u201c kartu su jumis, kad \u012fgyvendint\u0173 j\u016bs\u0173 gr\u0105\u017einimo pretenzij\u0105. Daugiau informacijos galite rasti \u010dia<\/a>.<\/p>

Sutrumpinti tiekimo grandin\u0117s<\/h2>

Tai, kas jau buvo pastebima visus metus, tapo ypa\u010d akivaizdu per Kal\u0117das 2021: tarptautin\u0117s tiekimo grandin\u0117s negal\u0117jo atlaikyti didel\u0117s paklausos, d\u0117l to kilo labai didel\u0117s kainos ir ekstremaliai l\u0117ta logistika. Be jau min\u0117to disbalanso, reik\u0161ming\u0105 vaidmen\u012f suvaidino ir kiti veiksniai, tokie kaip darbo j\u0117gos tr\u016bkumas, nepalank\u016bs navigacijos manevrai Sueco kanale, uost\u0173 u\u017edarymas ir taif\u016bnai. Tai ypa\u010d buvo pastebima mar\u0161rutuose i\u0161 Azijos \u012f Europ\u0105 ir\/ar Amerik\u0105, kas atsispind\u0117jo padid\u0117jusiomis kainomis ir l\u0117tesne logistika.<\/p>

Per pastaruosius 18 m\u0117nesi\u0173 j\u016br\u0173 krovini\u0173 kainos i\u0161 Azijos \u012f Europ\u0105 padid\u0117jo 700 procent\u0173. JAV jos pra\u0117jusiais metais padid\u0117jo 900 procent\u0173.<\/p><\/blockquote>

Mar\u0161rute i\u0161 Azijos \u012f Europ\u0105 kainos \u0161iuo metu siekia 16,000 doleri\u0173 u\u017e 40 p\u0117d\u0173 konteiner\u012f (2022 met\u0173 sausio m\u0117nesio duomenimis). Prie\u0161 a\u0161tuoniolika m\u0117nesi\u0173 tas pats konteineris kainavo apie 2,000 doleri\u0173. Logistikos pramonei ir laivybos kompanijoms tai, \u017einoma, yra svajon\u0117 \u2013 bent jau finansi\u0161kai. Ta\u010diau kaip verslo savininkas pirmiausia reikia sugeb\u0117ti sau leisti \u0161ias auk\u0161tas kainas.<\/p>

\"Amazon<\/figure>

Ta pati situacija JAV; 2021 metais j\u016br\u0173 krovini\u0173 kainos i\u0161 Kinijos padid\u0117jo penkis kartus. Palyginti su prie\u0161pandemin\u0117mis kainomis, tarifai yra de\u0161imt kart\u0173 didesni. Krovini\u0173 tarifai konteineriams padid\u0117jo nuo 1,500 doleri\u0173 (2020 met\u0173 prad\u017eioje) iki daugiau nei 20,000 doleri\u0173 (2021 met\u0173 rugs\u0117j\u012f). 2021 met\u0173 pabaigoje kainos v\u0117l suma\u017e\u0117jo ir dabar siekia 15,000 doleri\u0173.<\/p>

\"Amazon<\/figure>

Produkcija Europoje?<\/h3>

Klausimas, kur\u012f pardav\u0117jai u\u017eduoda jau kur\u012f laik\u0105, net prie\u0161 Koron\u0105, d\u0117l \u0161i\u0173 tiekimo grandin\u0117s problem\u0173 tampa aktualus kaip niekada: Ar verta gaminti Europoje?<\/p>

Gamybos ka\u0161tai Europoje yra daug didesni nei Azijoje; ta\u010diau siuntimo ka\u0161tai yra \u017eymiai ma\u017eesni, o kokyb\u0117 paprastai yra auk\u0161tesn\u0117. Kitas \u201evietin\u0117s\u201c gamybos privalumas yra tas, kad kelion\u0117 \u012f kit\u0105 Europos \u0161al\u012f (pvz., preki\u0173 patikrinimui ar susitikimui su gamintojais asmeni\u0161kai) yra pigesn\u0117 ir ma\u017eiau laiko reikalaujanti nei kelion\u0117 \u012f Azij\u0105. Be to, gamyba Europoje taip pat yra tvaresn\u0117 ekologiniu po\u017ei\u016briu d\u0117l sutrumpintos pristatymo mar\u0161ruto \u2013 dar vienas veiksnys, kur\u012f galima paversti didesniais pardavimais su tinkama rinkodara.<\/p>

Ir k\u0105 daro pardav\u0117jai?<\/h2>

\u012e \u0161\u012f klausim\u0105 atsako dabartinis \u201eAmazon\u201c tyrimas, kur\u012f atliko \u201ePattern\u201c ir \u201eProfitero\u201c, EMEA Amazon pardav\u0117j\u0173 apklausa<\/a>, kurioje apklausta 56 prek\u0117s \u017eenklai apie i\u0161\u0161\u016bkius ir galimybes Europoje ir Artimuosiuose Rytuose.<\/p>

Pasteb\u0117tina, kad daugelis preki\u0173 \u017eenkl\u0173 parduoda per kelis kanalus, pvz., per kitas elektronin\u0117s prekybos platformas (48,2 procento). I\u0161 \u0161i\u0173 platform\u0173 populiariausia yra eBay (39,3 procento), ta\u010diau Cdiscount taip pat gerai sekasi (25,2 procento)<\/p>

\"Daugelis<\/figure>

\u012edomu ir tai, kad pardav\u0117j\u0173 pasitenkinimo lygis su internetiniu mil\u017einu yra ma\u017eesnis nei pus\u0117 (45 procentai) vis\u0173 apklaust\u0173j\u0173 nurod\u0117, kad j\u0173 santykiai su \u201eAmazon\u201c yra \u201e\u0161iek tiek teigiami\u201c. 25 procentai nurod\u0117 neutral\u0173 santyk\u012f, o 25 procentai apib\u016bdino savo santykius kaip \u201e\u0161iek tiek neigiamus\u201c.<\/p>

\u0160io kuklaus rezultato prie\u017eastys yra kain\u0173 erozijos problemos (59 procentai), pernelyg brangi ir sud\u0117tinga logistikos sistema i\u0161 \u201eAmazon\u201c pus\u0117s (85,2 procento), nepakankama erdv\u0117 sand\u0117liuose (66,1 procento) ir tiekimo grandin\u0117s sutrikimai (50 procent\u0173).<\/p>

Apskai\u010diuojama, kad kai kurie pardav\u0117jai artimiausiais metais apsvarstys galimyb\u0119 priimti hibridin\u0119 strategij\u0105 ir parduoti tiek kaip pardav\u0117jai, tiek kaip tiek\u0117jai.<\/p>

Amazon tyrimai ir statistika \u2013 I\u0161vada<\/h2>

Amazon, kaip elektronin\u0117s prekybos mil\u017einas, per pastaruosius metus \u012fgijo daug klient\u0173. J\u016bs, kaip pardav\u0117jas, tiesiogiai gaunate naudos i\u0161 vis did\u0117jan\u010dios klient\u0173 baz\u0117s. Ta\u010diau greitas augimas taip pat rei\u0161kia, kad turite konkuruoti su daug didesne konkurencija. Daugelis \u201eAmazon\u201c pardav\u0117j\u0173 tokiais atvejais remiasi programine \u012franga.<\/p>

Tiekimo grandin\u0117s siaur\u0117jimai (ypa\u010d i\u0161 Azijos \u012f Vakarus) taip pat buvo pastebimi nuo pandemijos prad\u017eios, ta\u010diau pasiek\u0117 pik\u0105 2021 met\u0173 pabaigoje, kuris \u2013 bent jau Europoje \u2013 dar nesuma\u017e\u0117jo. Tvarus alternatyva, kuri tampa vis patrauklesn\u0117 Vokietijos elektronin\u0117s prekybos pardav\u0117jams: vietin\u0117 gamyba.<\/p>

\u201eAmazon\u201c tiek\u0117jai \u0161iuo metu taip pat susiduria su pana\u0161iomis problemomis, ypa\u010d su sud\u0117tinga ir brangia \u201eAmazon\u201c logistika, sand\u0117li\u0173 erdv\u0117s tr\u016bkumu, tiekimo grandin\u0117s siaur\u0117jimais ir kain\u0173 erozija.<\/p>

<\/meta>Vaizd\u0173 kreditai pagal vaizd\u0173 tvark\u0105: Fig. 1, 2, 3 ir 6 @ marketplacepulse.com \/ Fig. 4 @ cbinsights.com \/ Fig. 5 @ fbx.freightos.com \/ Fig. 7 @ pattern.com; profitero.com<\/p>","protected":false},"excerpt":{"rendered":"

Internetin\u0117 prekyba per pastaruosius dvejus metus tapo neatsiejama daugelio \u017emoni\u0173 kasdienio gyvenimo dalimi. Tai patvirtina Amazon tyrimai ir statistika, sukurta po 2020 met\u0173, ir nat\u016braliai atsispindi toki\u0173 \u012fmoni\u0173 kaip Amazon, OTTO, eBay, Walmart ir kt. s\u0117km\u0117je. Ta\u010diau Amazon ai\u0161kiai i\u0161siskiria kaip nugal\u0117tojas tiesioginiame palyginime su kitais elektronin\u0117s prekybos mil\u017einais. \u0160iame tinklara\u0161\u010dio \u012fra\u0161e norime atid\u017eiau pa\u017evelgti<\/p>\n","protected":false},"author":6,"featured_media":18632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1170,1161],"tags":[],"class_list":["post-224067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-irankiai-amazon-pardavejams","category-pardavimas-amazon"],"yoast_head":"\nAmazon: Statistika: Tyrimai pardav\u0117jams<\/title>\n<meta name=\"description\" content=\"Amazon statistika ir tyrimai: \u0160ie skai\u010diai ir faktai padeda s\u0117kmingai parduoti 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