{"id":224070,"date":"2020-10-27T14:20:00","date_gmt":"2020-10-27T14:20:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/10-galutiniu-patarimu-kaip-efektyviai-sumazinti-savo-grazinimo-rodikli\/"},"modified":"2020-10-27T14:20:00","modified_gmt":"2020-10-27T14:20:00","slug":"10-galutiniu-patarimu-kaip-efektyviai-sumazinti-savo-grazinimo-rodikli","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/10-galutiniu-patarimu-kaip-efektyviai-sumazinti-savo-grazinimo-rodikli\/","title":{"rendered":"10 galutini\u0173 patarim\u0173, kaip efektyviai suma\u017einti savo gr\u0105\u017einimo rodikl\u012f"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-149373-identifier\">Tai yra viena i\u0161 did\u017eiausi\u0173 problem\u0173 internetin\u0117je prekyboje: gr\u0105\u017einim\u0173 gausa. Dvigub\u0173 skai\u010di\u0173 procentai da\u017enai n\u0117ra ne\u012fprasti, o labiau taisykl\u0117. Mados kategorijoje gr\u0105\u017einimo rodiklis reguliariai vir\u0161ija 50% rib\u0105. E. prekyboje, kur mar\u017eos tradici\u0161kai jau yra ma\u017eos, tai yra gana i\u0161\u0161\u016bkis vis dar <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/profitabel-auf-amazon-verkaufen\/\">parduoti pelningai<\/a> tokiomis s\u0105lygomis. Tod\u0117l daugelis internetini\u0173 ma\u017emeninink\u0173 stengiasi suma\u017einti savo gr\u0105\u017einimo rodikl\u012f.<\/p><p class=\"theme-wp-block gb-responsive-420351-identifier\">Tai taip pat taikoma pardav\u0117jams, kurie pirmiausia prekiauja per tokias rinkas kaip \u201eAmazon\u201c. Ten problema yra dar rimtesn\u0117, nes siuntimo giganto strukt\u016bra labai palengvina klientams gr\u0105\u017einti prekes. Be to, \u201eAmazon\u201c pardav\u0117jai turi daug ma\u017eiau galimybi\u0173 reik\u0161mingai suma\u017einti savo gr\u0105\u017einimus.<\/p><p class=\"theme-wp-block gb-responsive-740061-identifier\">Tai k\u0105 daryti? Susitaikyti, praryti kart\u0173 piliul\u0119 ir priimti situacij\u0105? Gal\u0173 gale, visi pardav\u0117jai su tuo kovoja vienodai, tad tai subalansuoja konkurencin\u0119 situacij\u0105? Gal\u0117tum\u0117te tai daryti \u2013 bet tai nei\u0161sprend\u017eia problemos. D\u0117l aplinkos vien tik pardav\u0117jai tur\u0117t\u0173 daryti visk\u0105, k\u0105 gali, kad suma\u017eint\u0173 savo gr\u0105\u017einimo rodikl\u012f. Malonus \u0161alutinis poveikis: tie, kurie dirba su savo gr\u0105\u017einimo rodikliu, paprastai pagerina savo pasi\u016blym\u0173 kokyb\u0119 ir tod\u0117l gali tik\u0117tis daugiau pardavim\u0173. Parodysime, k\u0105 galite padaryti.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-231028-identifier\">10 patarim\u0173, kaip suma\u017einti gr\u0105\u017einimus<\/h2><p class=\"theme-wp-block gb-responsive-248416-identifier\">\u201eAmazon\u201c pardav\u0117jams gr\u0105\u017einimai yra sud\u0117tinga situacija. Viena vertus, jie neturi galimybi\u0173, kuriomis disponuoja tradiciniai internetini\u0173 parduotuvi\u0173 operatoriai \u2013 tokie patarimai kaip \u201ePaklauskite gr\u0105\u017einimo prie\u017easties ir pasimokykite i\u0161 to\u201c arba \u201e\u012ediekite gr\u0105\u017einimo mokes\u010dius\u201c papras\u010diausiai n\u0117ra \u012fgyvendinami.<\/p><p class=\"theme-wp-block gb-responsive-751551-identifier\">Kita vertus, \u201eAmazon\u201c pirmiausia domisi tobulos klient\u0173 patirties u\u017etikrinimu ir palengvina klientams gauti gr\u0105\u017einimo etiket\u0119. Nes jei klientas apskritai yra patenkintas, tikimyb\u0117, kad jis kit\u0105 pirkim\u0105 atliks per \u0161i\u0105 internetin\u0119 platform\u0105, did\u0117ja. Su \u0161ia filosofija \u201eAmazon\u201c kasmet generuoja milijardus pajam\u0173, nepaisant daugyb\u0117s gr\u0105\u017einim\u0173. Nors buvo gand\u0173, kad \u012fmon\u0117 <a href=\"https:\/\/www.heise.de\/newsticker\/meldung\/Amazon-geht-mit-Kontensperrungen-gegen-hohe-Retourenquoten-vor-1927899.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sustabdo ypa\u010d gr\u0105\u017einim\u0173 linkusi\u0173 internetini\u0173 pirk\u0117j\u0173 paskyras<\/a>, ji savo bendr\u0105 gr\u0105\u017einimo politik\u0105 sudaro sud\u0117ting\u0105 situacij\u0105 savo rinkos pardav\u0117jams. Nes gr\u0105\u017einimo rodiklis vaidina svarb\u0173 vaidmen\u012f skiriant <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/infografika-sie-yra-13-zingsniu-iki-amazon-buy-box-pelno\/\">Buy Box<\/a>. Mes surinkome de\u0161imt patarim\u0173, kaip vis tiek galite suma\u017einti savo gr\u0105\u017einimo rodikl\u012f!<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-675906-identifier\">#1: Kuo greitesnis pristatymas, tuo ma\u017eesnis gr\u0105\u017einimo rodiklis<\/h3><p class=\"theme-wp-block gb-responsive-215075-identifier\">Vidutinis internetinis pirk\u0117jas yra nekantrus ir nepastovus padaras. Jiems patinka apsipirkti v\u0117lai vakare i\u0161 sofos ir jie nor\u0117t\u0173, kad j\u0173 u\u017esakymas b\u016bt\u0173 pristatytas kit\u0105 dien\u0105. Jei taip n\u0117ra, laukimas paprastai greitai i\u0161bl\u0117sta. Kuo daugiau laiko praeina tarp u\u017esakymo pateikimo ir paketo gavimo, tuo didesn\u0117 tikimyb\u0117, kad klientai gr\u0105\u017eins prekes.<\/p><p class=\"theme-wp-block gb-responsive-116718-identifier\">Norint suma\u017einti gr\u0105\u017einimo rodikl\u012f, u\u017esakym\u0173 vykdymo ir siuntimo optimizavimas yra b\u016btinas. Ai\u0161ku, kad ne visi gali pasi\u016blyti t\u0105 pa\u010di\u0105 dien\u0105 pristatym\u0105 \u2013 ta\u010diau pardav\u0117jai, kurie patys vykdo u\u017esakymus, tur\u0117t\u0173 kriti\u0161kai pa\u017evelgti \u012f savo procesus. Kur yra siauri ta\u0161kai, ir k\u0105 galiu d\u0117l j\u0173 padaryti? Ar galiu optimizuoti savo programin\u0119 \u012frang\u0105 ir sukurti automatin\u012f pakavimo s\u0105ra\u0161\u0105? Ar man reikia daugiau darbuotoj\u0173? Visi \u0161ie klausimai gali lemti greitesn\u012f siuntim\u0105 ir klient\u0173 preki\u0173 gavim\u0105 anks\u010diau.<\/p><p class=\"theme-wp-block gb-responsive-356777-identifier\">Be to, taip pat yra galimyb\u0117 naudoti <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/how-does-amazon-fba-work-everything-you-need-to-know-about-the-popular-fulfillment-service-at-a-glance\/\">U\u017esakym\u0173 vykdym\u0105 per Amazon (FBA)<\/a>. \u0160i paslauga apima preki\u0173 saugojim\u0105 e-komercijos giganto siuntimo centruose, u\u017esakym\u0173 surinkim\u0105, siuntim\u0105, taip pat klient\u0173 aptarnavim\u0105, \u012fskaitant gr\u0105\u017einim\u0173 valdym\u0105. Nors gr\u0105\u017einimo rodiklio tiesiogiai suma\u017einti \u0161iuo b\u016bdu negalima, FBA turi daug privalum\u0173, kurie gali kompensuoti auk\u0161t\u0105 rodikl\u012f:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-512821-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-342440-identifier\">Siuntimas garantuojamas greitas ir su sekimu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-936002-identifier\">Per FBA pardav\u0117jas gali sutaupyti brangi\u0173 logistikos i\u0161laid\u0173, pradedant saugojimo vieta iki darbuotoj\u0173 ir gr\u0105\u017einim\u0173 valdymo.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-389997-identifier\">Tuo pa\u010diu metu i\u0161laidos yra ai\u0161kiai apskai\u010diuojamos, o prekybininkai, turintys savo u\u017esakym\u0173 vykdym\u0105, turi i\u0161laikyti saugojimo viet\u0105 ir personal\u0105 \u2013 nepriklausomai nuo to, ar to reikia, ar ne.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-595469-identifier\">FBA produktai automati\u0161kai gauna geid\u017eiam\u0105 Prime logotip\u0105, \u012fskaitant greit\u0105 siuntim\u0105.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-54396-identifier\">FBA pardav\u0117jai beveik nebeturi jaudintis d\u0117l savo pardav\u0117jo veiklos, nes <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/14-svarbiausiu-kriteriju-kaip-laimeti-buy-box-amazon-ir-kaip-kontroliuoti-savo-metrika\/\">svarbiausi rodikliai<\/a> automati\u0161kai yra auk\u0161ti. Tai taip pat taikoma labai svarbiam gr\u0105\u017einim\u0173 nepatenkintumo rodikliui.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78572-identifier\">#2: Kuo geresnis produkto apra\u0161ymas, tuo ma\u017eesnis gr\u0105\u017einimo rodiklis<\/h3><p class=\"theme-wp-block gb-responsive-307409-identifier\">\u0160is aspektas yra labai svarbus tvariai suma\u017einti gr\u0105\u017einimo rodikl\u012f. Skirtingai nei fizin\u0117je prekyboje, internetiniai pirk\u0117jai negali i\u0161samiai ap\u017ei\u016br\u0117ti prek\u0117s, paliesti jos ar pasimatuoti prie\u0161 pirkim\u0105. Tuo pa\u010diu metu i\u0161vaizda, taktilinis poj\u016btis ir funkcionalumas turi lemiam\u0105 \u012ftak\u0105 pirkimo sprendimui. Internetiniai ma\u017emenininkai gali tik i\u0161 dalies kompensuoti \u0161\u012f tr\u016bkum\u0105. Tod\u0117l dar svarbiau i\u0161naudoti visas galimybes \u0161ioje srityje.<\/p><p class=\"theme-wp-block gb-responsive-416555-identifier\">Amazon pardav\u0117jams tai ypa\u010d rei\u0161kia, kad reikia atitinkamai sukurti produkto detali\u0173 puslap\u012f. N\u0117ra nieko labiau \u017ealingo gr\u0105\u017einimo rodikliui nei prastas, neinformatyvus produkto apra\u0161ymas. Vietoj to, klientas tur\u0117t\u0173 b\u016bti kuo ai\u0161kiau informuotas, ko tik\u0117tis. Koks tai produktas? Kam naudojamas \u0161is produktas? Kokias specialias funkcijas ir savybes jis si\u016blo? Kuo ai\u0161kesni tokie punktai pirk\u0117jui, tuo labiau informuotai jie gali priimti pirkimo sprendim\u0105, ir tuo ma\u017eesn\u0117 tikimyb\u0117, kad jie gr\u0105\u017eins prekes.<\/p><p class=\"theme-wp-block gb-responsive-754065-identifier\">Amazon pardav\u0117jai, kurie valdo s\u0105ra\u0161\u0105, turi dar vien\u0105 galimyb\u0119 suma\u017einti savo gr\u0105\u017einimo rodikl\u012f. Per vadinam\u0105j\u012f A+ turin\u012f produkto apra\u0161ym\u0105 galima i\u0161pl\u0117sti papildomais 5,000 simboli\u0173. Be to, taip pat galima integruoti vaizdus ar lenteles. A+ turinys ypa\u010d tinka pristatyti produktus, kuriems reikia paai\u0161kinimo, pabr\u0117\u017eti unikalius pardavimo ta\u0161kus arba paai\u0161kinti svarbius produkto duomenis.<\/p><blockquote class=\"theme-wp-block wp-block-quote has-text-align-left desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-154398-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-128506-identifier has-medium-font-size\"><span style=\"font-size:0.8em\" class=\"has-font-size\">I\u0161samesn\u012f straipsn\u012f apie \u0161\u012f papildom\u0105 turin\u012f galite rasti \u010dia: <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">Amazon A+ turinys \u2013 nemokamas b\u016bdas pasiekti auk\u0161t\u0105 konversijos rodikl\u012f?<\/a><\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-36570-identifier\">#3: Produkto vaizdai taip pat gali suma\u017einti gr\u0105\u017einim\u0173 skai\u010di\u0173<\/h3><p class=\"theme-wp-block gb-responsive-215328-identifier\">Kaip svarbus yra apra\u0161ymas, taip pat svarb\u016bs yra produkto vaizdai. Be kokyb\u0117s, kuri tur\u0117t\u0173 b\u016bti kuo auk\u0161tesn\u0117, kiti aspektai taip pat vaidina vaidmen\u012f ma\u017einant gr\u0105\u017einimo rodikl\u012f:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-202061-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-351064-identifier\">Didelis <strong>skai\u010dius<\/strong>: Tik vienas produkto vaizdas niekada negali b\u016bti pakankamas. Daugiau vaizd\u0173 i\u0161 skirting\u0173 perspektyv\u0173 yra b\u016btini, kad klientas gaut\u0173 realisti\u0161k\u0105 prek\u0117s \u012fsp\u016bd\u012f.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-582707-identifier\"><strong>Artimieji vaizdai<\/strong>: \u0160ie prakti\u0161kai pakei\u010dia taktilin\u0119 patirt\u012f, kuri\u0105 klientas gali tur\u0117ti fizin\u0117je prekyboje. Special\u016bs detal\u0117s taip pat gali b\u016bti pristatomos \u0161iuo b\u016bdu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-569417-identifier\">Auk\u0161ta <strong>rezoliucija<\/strong>: Vaizdai tur\u0117t\u0173 i\u0161likti neapdoroti, kai naudojama priartinimo funkcija.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-407271-identifier\"><strong>Modeliai<\/strong>: Ne tik drabu\u017eiams, bet ir visiems kitiems produktams, kurie yra d\u0117vimi arti k\u016bno (pvz., kuprin\u0117s, laikrod\u017eiai ir kt.), produktas tur\u0117t\u0173 b\u016bti papildomai rodomas ant modelio.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-779422-identifier\">Visi \u0161ie aspektai u\u017etikrina, kad klientas gaut\u0173 &#8220;jausm\u0105&#8221; apie produkt\u0105. Kuo realisti\u0161kesnis sukurtas \u012fsp\u016bdis, tuo ma\u017eesn\u0117 tikimyb\u0117, kad klientas bus nusivyl\u0119s atidarant prekes.<\/p>\t\n\t<div  class=\"theme-wp-block theme-block-media-text alignwide desktop-align-wide xl-align-wide lg-align-wide md-align-wide sm-align-wide desktop-blockDirection-row xl-blockDirection-row lg-blockDirection-row desktop-mediaPosition-left xl-mediaPosition-left lg-mediaPosition-left md-mediaPosition-left sm-mediaPosition-left gb-responsive-127825-identifier md-blockDirection-column sm-blockDirection-column has-background gb-columns-style-default\">\n\t\t<figure class=\"wp-block-theme-media-text__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1410\" height=\"927\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool.png\" class=\"attachment- size-\" alt=\"amazon-business-analytics-tool-large.png\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-104x68.png 104w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-208x137.png 208w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-medium.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-medium-large.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-large.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-1200x789.png 1200w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool.png 1410w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" \/>\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t<div class=\"wp-block-theme-media-text__content\">\n\t\t\t<h3 class=\"theme-wp-block wp-block-heading gb-responsive-650725-identifier\">Ar parduodate pelningai?<\/h3><p class=\"theme-wp-block gb-responsive-308743-identifier\">Steb\u0117kite savo produkt\u0173 pelno vystym\u0105si naudodami SELLERLOGIC Business Analytics ir priimkite laiku duomenimis pagr\u012fstus sprendimus, kad i\u0161naudotum\u0117te savo Amazon verslo potencial\u0105.<\/p><p class=\"theme-wp-block gb-responsive-74174-identifier\" style=\"line-height:1.5\"><a href=\"https:\/\/www.sellerlogic.com\/lt\/business-analytics-tool-amazon\/\">Atraskite dabar!<\/a><\/p>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-786793-identifier\">#4: Rinkos pardav\u0117jai taip pat tur\u0117t\u0173 naudoti turimus duomenis<\/h3><p class=\"theme-wp-block gb-responsive-692353-identifier\">\u017dinoma, ypa\u010d FBA pardav\u0117jai neturi toki\u0173 pa\u010di\u0173 galimybi\u0173 rinkti duomenis kaip tie, kurie turi savo internetin\u0119 parduotuv\u0119. Ta\u010diau Amazon pardav\u0117jai taip pat turi prieig\u0105 prie informacijos, kuri\u0105 gali naudoti gr\u0105\u017einimo rodikliui suma\u017einti. Ypa\u010d \u010dia tur\u0117t\u0173 b\u016bti pamin\u0117ti klient\u0173 atsiliepimai. Pardav\u0117jai tur\u0117t\u0173 ypa\u010d atkreipti d\u0117mes\u012f \u012f neigiamus \u012fvertinimus. Ar tam tikros skund\u0173 temos kartojasi? Tuomet tai tikrai yra \u017eenklas, kod\u0117l kai kurie klientai gr\u0105\u017eina savo u\u017esakymus.<\/p><p class=\"theme-wp-block gb-responsive-799732-identifier\">Be to, Amazon visada klausia prie\u017easties, kai atliekamas gr\u0105\u017einimas. Jei klientas nurodo &#8220;Nepatinka&#8221;, tai gali b\u016bti nepakankam\u0173 produkto nuotrauk\u0173 \u017eenklas. Daugelis atsakym\u0173 &#8220;Netinka&#8221; rodo, kad gali b\u016bti verta integruoti dyd\u017ei\u0173 lentel\u0119 \u012f produkto apra\u0161ym\u0105.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-412837-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung.jpeg\" alt=\"Gr\u0105\u017einimo rodiklio ma\u017einimas per tvirt\u0105 pakuot\u0119\" class=\"wp-image-52888\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-836176-identifier\">#5: Tvirta pakuot\u0117 suma\u017eina pa\u017eeidimus siuntimo metu<\/h3><p class=\"theme-wp-block gb-responsive-630613-identifier\">Pakuot\u0117 da\u017enai yra nuvertinama daugelio pardav\u0117j\u0173, ta\u010diau ji yra labai svarbi klient\u0173 patir\u010diai. Ji perduoda pirm\u0105j\u012f \u012fsp\u016bd\u012f, kuris gali b\u016bti lemiamas. Teisinga pakuot\u0117 daro dar daugiau: ji apsaugo prek\u0119. Pa\u017eeistos prek\u0117s, kita vertus, labai tik\u0117tina, kad bus gr\u0105\u017eintos. Tod\u0117l, norint suma\u017einti gr\u0105\u017einimo rodikl\u012f arba u\u017ekirsti keli\u0105 jo did\u0117jimui, svarbu pasirinkti tvirt\u0105 pakuot\u0119.<\/p><p class=\"theme-wp-block gb-responsive-735603-identifier\">Tai taip pat taikoma pa\u010diai pakuotei. Individualiai pritaikytos d\u0117\u017e\u0117s yra ma\u017eiau linkusios \u012f \u012flenkimus ir \u012fspaudimus, o kai kurios med\u017eio vilnos dar labiau suma\u017eina pa\u017eeidim\u0173 rizik\u0105 siuntimo proceso metu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-14350-identifier\">#6: Geras klient\u0173 aptarnavimas sprend\u017eia problemas ir skatina klient\u0173 lojalum\u0105<\/h3><p class=\"theme-wp-block gb-responsive-688081-identifier\">Norint sukurti ger\u0105 klient\u0173 lojalum\u0105 ir padidinti pirkimo tikimyb\u0119, prieinamas ir kompetentingas klient\u0173 aptarnavimas yra labai svarbus. Tod\u0117l patartina pasi\u016blyti \u012fvairius greito kontakto b\u016bdus, kad b\u016bt\u0173 galima i\u0161ai\u0161kinti klausimus ir skland\u017eiai tvarkyti gr\u0105\u017einimus. Pavyzd\u017eiui, be bendros kar\u0161tosios linijos, j\u016bs\u0173 internetin\u0117je parduotuv\u0117je taip pat gal\u0117t\u0173 b\u016bti prieinamas chatbotas (malonus \u0161alutinis efektas: tai papildomai suma\u017eina j\u016bs\u0173 klient\u0173 aptarnavimo na\u0161t\u0105).<\/p><p class=\"theme-wp-block gb-responsive-566604-identifier\">Be to, klient\u0173 aptarnavimas tur\u0117t\u0173 b\u016bti lengvai prieinamas, nes potencial\u016bs klientai da\u017enai turi klausim\u0173 prie\u0161 pirkdami. J\u016bs\u0173 komandos atsakas tokiose situacijose gali lemti, ar klientas liks, ar i\u0161eis. \u012egud\u0119s klient\u0173 u\u017eklaus\u0173 tvarkymas, pavyzd\u017eiui, rekomenduojant pana\u0161ius produktus, kurie gali geriau atitikti kliento pageidavimus, ne tik parodo \u012fsipareigojim\u0105, bet ir lemia daugiau patenkint\u0173 klient\u0173 bei didesnius pardavimus.<\/p><p class=\"theme-wp-block gb-responsive-137899-identifier\">Kaip Amazon pardav\u0117jas, galite visi\u0161kai outsourcinti savo klient\u0173 aptarnavim\u0105 naudodami Amazon FBA.<\/p><p class=\"theme-wp-block gb-responsive-536621-identifier\">Trumpai tariant, teigiamas ir proaktyvus po\u017ei\u016bris klient\u0173 aptarnavime padeda suma\u017einti gr\u0105\u017einimo rodikl\u012f v\u0117lesniuose klient\u0173 kelion\u0117s etapuose ir pagerina bendr\u0105 patirt\u012f klientui. \u010cia <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/ivedimas-ir-klientu-aptarnavimas-csm-komanda-sellerlogic\/\">yra pavyzdys komandos<\/a>, kuri kasdien \u012fk\u016bnija \u0161iuos elementus.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-132580-identifier\">#7 Sukurkite pirkimo paskatas<\/h3><p class=\"theme-wp-block gb-responsive-32583-identifier\">Apdovanojimai ir paskatos gali pad\u0117ti suma\u017einti gr\u0105\u017einimo rodiklius, kai jie naudojami strategi\u0161kai. \u010cia internetiniams ma\u017emenininkams yra keletas galimybi\u0173:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-478359-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-717435-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Paskatos u\u017e i\u0161laikytas prekes:<\/strong> Kai kurie internetiniai ma\u017emenininkai si\u016blo apdovanojimus ar nuolaidas klientams, kurie i\u0161laiko savo prekes, o ne jas gr\u0105\u017eina. Tai galima padaryti, pavyzd\u017eiui, suteikiant lojalumo ta\u0161kus arba kupon\u0105 b\u016bsimoms pirkiniams.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-156829-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-239193-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sklandi gr\u0105\u017einimo politika:<\/strong> Ai\u0161kiai komunikavus gr\u0105\u017einimo s\u0105lygas ir suteikus paprastas gr\u0105\u017einimo proced\u016bras, klientai gali b\u016bti skatinami i\u0161laikyti savo prekes, o ne jas gr\u0105\u017einti. Kai klientai \u017eino, kad gali lengvai gr\u0105\u017einti prekes, jei to prireikt\u0173, jie gali b\u016bti ma\u017eiau link\u0119 tai daryti.<\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-786767-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-603804-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Personalizuoti pasi\u016blymai:<\/strong> Analizuodami pirkimo elgsen\u0105 ir gr\u0105\u017einimo modelius, internetiniai ma\u017emenininkai gali sukurti personalizuotus pasi\u016blymus, pritaikytus klient\u0173 poreikiams ir pageidavimams. Tai gali pad\u0117ti u\u017etikrinti, kad klientai b\u016bt\u0173 patenkinti savo pirkimais ir gr\u0105\u017eint\u0173 ma\u017eiau preki\u0173.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-419488-identifier\">#8 Tie, kurie mokosi i\u0161 klient\u0173 atsiliepim\u0173, parduoda geriau<\/h3><p class=\"theme-wp-block gb-responsive-968276-identifier\">Norint suma\u017einti gr\u0105\u017einimo rodikl\u012f e-komercijoje, labai svarbu suprasti preki\u0173 gr\u0105\u017einimo prie\u017eastis. Efektyvus \u0161ios problemos sprendimo metodas yra klausti klient\u0173 gr\u0105\u017einimo proceso metu, kod\u0117l jie gr\u0105\u017eina prekes. Be to, produkto puslapiuose \u012fsteigus atsiliepim\u0173 skyri\u0173, galima gauti verting\u0173 atsiliepim\u0173. Klient\u0173 atsiliepimai yra ne tik patikimas informacijos \u0161altinis, bet taip pat gali i\u0161ai\u0161kinti nenumatytus klausimus ir sustiprinti potenciali\u0173 pirk\u0117j\u0173 pasitik\u0117jim\u0105. Ypa\u010d <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/6-galutiniai-patarimai-kaip-gauti-daugiau-atsiliepimu-amazon\/\">tokiose platformose kaip Amazon, klient\u0173 atsiliepimai<\/a> atlieka lemiam\u0105 vaidmen\u012f.<\/p><p class=\"theme-wp-block gb-responsive-459360-identifier\">Be &#8220;mokomosios vert\u0117s&#8221; klient\u0173 atsiliepim\u0173, negalima pakankamai pabr\u0117\u017eti, kod\u0117l klient\u0173 atsiliepimai atlieka centrin\u012f vaidmen\u012f kaip socialinis \u012frodymas e-komercijoje. Jie suma\u017eina potenciali\u0173 pirk\u0117j\u0173 neapibr\u0117\u017etum\u0105, suteikdami \u012f\u017evalg\u0173 apie kit\u0173 patirt\u012f. Be to, \u017emon\u0117s link\u0119 identifikuotis su kitais klientais ir sekti j\u0173 veiksmus. Klient\u0173 atsiliepimai laikomi ekspertize, nes jie suteikia \u012f\u017evalg\u0173 apie produkto kokyb\u0119 i\u0161 kit\u0173 klient\u0173 perspektyvos, kas padidina j\u0173 patikimum\u0105.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-20299-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality.jpeg\" alt=\"Gr\u0105\u017einimo rodiklis gali b\u016bti suma\u017eintas naudojant papildyt\u0105 realyb\u0119\" class=\"wp-image-52885\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-405236-identifier\">#9 Gr\u0105\u017einim\u0173 ma\u017einimas naudojant papildyt\u0105 realyb\u0119<\/h3><p class=\"theme-wp-block gb-responsive-503229-identifier\">Virtuali\u0173 pritaikymo \u012franki\u0173 integracija pasirod\u0117 esanti itin efektyvi e. prekybos ma\u017emenininkams, padedanti klientams priimti pirkimo sprendimus. Su \u0161iais \u012frankiais klientai dabar gali virtualiai i\u0161bandyti drabu\u017eius ar kosmetik\u0105 arba \u012fd\u0117ti daiktus \u012f savo aplink\u0105, kad pamatyt\u0173, ar daiktas ten gerai atrodo. Pastarasis ypa\u010d naudingas baldams, nes gr\u0105\u017einimo i\u0161laidos \u017einomos kaip didesn\u0117s nei, pavyzd\u017eiui, drabu\u017eiams.<\/p><p class=\"theme-wp-block gb-responsive-350666-identifier\">AR naudojimas turi dar vien\u0105 teigiam\u0105 \u0161alutin\u012f poveik\u012f: teikdami tokias novatori\u0161kas technologijas kaip paslaug\u0173 pasi\u016blymas e. prekyboje, ma\u017emenininkai ne tik skatina klient\u0173 pasitenkinim\u0105, bet ir tvarum\u0105. Pradin\u0117 investicija \u012f \u0161i\u0105 technologij\u0105 atsiperka ilgainiui, nes suma\u017e\u0117ja neteising\u0173 u\u017esakym\u0173 skai\u010dius, o tai lemia ma\u017eiau gr\u0105\u017einim\u0173, ma\u017eiau pakuo\u010di\u0173 atliek\u0173 ir ma\u017eesn\u012f CO2 suvartojim\u0105. D\u0117ka papildytos realyb\u0117s, parduotuvi\u0173 operatoriai gali pasi\u016blyti savo klientams skland\u0173 apsipirkimo proces\u0105 ir atsisveikinti su pertekliniais gr\u0105\u017einimais.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-98934-identifier\">#10 &#8220;Mobilus pirmumas&#8221; taip pat gali suma\u017einti gr\u0105\u017einim\u0173 rodikl\u012f<\/h3><p class=\"theme-wp-block gb-responsive-287962-identifier\">Vis did\u0117jantis mobili\u0173j\u0173 \u012frengini\u0173 naudojimas apsipirkimui privert\u0117 daugel\u012f \u017emoni\u0173 teikti pirmenyb\u0119 pirkimams per savo telefonus. \u0160is vystymasis yra fundamentaliai teigiamas internetiniams ma\u017emenininkams, nes galimyb\u0117 apsipirkti i\u0161 bet kurios vietos skatina \u017emones apsipirkti daugiau apskritai. Tai lemia didesnes pajamas prekybininkams. \u017dinoma, taip pat yra ir tam tikr\u0173 tr\u016bkum\u0173 \u2013 pavyzd\u017eiui, padid\u0117j\u0119s gr\u0105\u017einim\u0173 rodiklis.<\/p><p class=\"theme-wp-block gb-responsive-499378-identifier\">Neu\u017etektinas internetin\u0117s parduotuv\u0117s optimizavimas mobiliems \u012frenginiams gali, pavyzd\u017eiui, lemti didesn\u012f gr\u0105\u017einim\u0173 rodikl\u012f, nes prasta puslapio strukt\u016bra mobilioje versijoje gali nutraukti svarbi\u0105 informacij\u0105 arba neteisingai pateikti produkt\u0105. Norint i\u0161vengti \u0161ios problemos, internetiniai ma\u017emenininkai tur\u0117t\u0173 u\u017eduoti sau \u0161iuos klausimus:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-574273-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-93611-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ar produkto informacija ir dyd\u017eio specifikacijos telefone yra taip pat lengvai prieinamos kaip ir internetin\u0117s parduotuv\u0117s darbalaukio versijoje?<\/li><li class=\"theme-wp-block gb-responsive-24375-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ar klient\u0173 aptarnavimas taip pat yra lengvai prieinamas per mobiliuosius \u012frenginius?<\/li><li class=\"theme-wp-block gb-responsive-812297-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ar visi vizualiniai elementai, tokie kaip nuotraukos ir vaizdo \u012fra\u0161ai, yra pritaikyti optimaliam rodymui mobiliuosiuose \u012frenginiuose?<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-40265-identifier\">I\u0161vada: Laimingesni klientai = ma\u017eiau gr\u0105\u017einim\u0173<\/h2><p class=\"theme-wp-block gb-responsive-124169-identifier\">Kaip da\u017enai b\u016bna ma\u017emenin\u0117je prekyboje, svarbu suteikti klientui geriausi\u0105 \u012fmanom\u0105 aptarnavim\u0105 \u2013 tai ypa\u010d aktualu pardavimams per Amazon. Tod\u0117l gr\u0105\u017einim\u0173 rodiklio optimizavimas taip pat apima produkto apra\u0161ymo ir produkto vaizd\u0173 optimizavim\u0105, kad pirk\u0117jas kuo tiksliau \u017einot\u0173, ko tik\u0117tis i\u0161 preki\u0173 \u2013 ir ko ne. Greitas pristatymas ir tvirta, ta\u010diau auk\u0161tos kokyb\u0117s pakuot\u0117 taip pat atlieka svarb\u0173 vaidmen\u012f.<\/p><p class=\"theme-wp-block gb-responsive-586377-identifier\">Be to, rinkos pardav\u0117jai gali analizuoti produkto atsiliepimus ir pa\u017evelgti \u012f gr\u0105\u017einim\u0173 prie\u017eastis. Tik tie, kurie pasinaudos visais jiems prieinamais duomenimis, gal\u0117s suma\u017einti savo gr\u0105\u017einim\u0173 rodikl\u012f. Beje, prekybininkai taip pat pagerina savo produkt\u0105 ir pelningum\u0105 \u0161iuo b\u016bdu.<\/p><p class=\"theme-wp-block gb-responsive-122559-identifier has-small-font-size\">Vaizd\u0173 kreditai pagal vaizd\u0173 tvark\u0105: \u00a9 tostphoto &#8212; http:\/\/stock.adobe.com ; \u00a9 New Africa &#8212; http:\/\/stock.adobe.com ; \u00a9 Andrey Popov &#8212; http:\/\/stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Gr\u0105\u017einimai gali b\u016bti ne tik varginantys \u2013 bet ir brang\u016bs. Be to, jie gali tur\u0117ti \u012ftakos pardav\u0117jo veiklai. Parodysime, k\u0105 galite d\u0117l to padaryti, ir tai suderinamu b\u016bdu su \u201eAmazon\u201c!<\/p>\n","protected":false},"author":3,"featured_media":864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1152],"tags":[],"class_list":["post-224070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visi-apie-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Suma\u017einti gr\u0105\u017einim\u0173 rodikl\u012f \u2013 Esminiai patarimai, kaip suma\u017einti gr\u0105\u017einimus<\/title>\n<meta name=\"description\" content=\"Geriausi patarimai, kaip suma\u017einti gr\u0105\u017einimus: Kaip Amazon 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