{"id":224082,"date":"2020-01-28T15:30:00","date_gmt":"2020-01-28T15:30:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/"},"modified":"2020-01-28T15:30:00","modified_gmt":"2020-01-28T15:30:00","slug":"amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/","title":{"rendered":"\u201eAmazon SEO\u201c: kaip optimizuoti savo s\u0105ra\u0161\u0105 geriausiam \u201eAmazon\u201c reitingui"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-59001-identifier\">Galb\u016bt \u017einote tai: si\u016blote puik\u0173 produkt\u0105 \u201eAmazon\u201c, ta\u010diau kai naudojate \u201eAmazon\u201c paie\u0161k\u0105, j\u016bs\u0173 s\u0105ra\u0161as nepasirodo tarp geriausi\u0173 paie\u0161kos rezultat\u0173. Blogiausiu atveju galite net nepatekti \u012f pirm\u0105 puslap\u012f. Tai \u017eymiai suma\u017eina galimyb\u0119, kad \u0161is daiktas bus nupirktas. Nes kuris vartotojas i\u0161 tikr\u0173j\u0173 \u017ei\u016bri \u012f 2 puslap\u012f ir toliau? Su gera \u201eAmazon SEO\u201c optimizacija galite \u017eymiai pagerinti savo s\u0105ra\u0161\u0105 ir taip savo produkto reiting\u0105 paie\u0161kos rezultatuose, o gal net u\u017eimti pirm\u0105 viet\u0105.<\/p><p class=\"theme-wp-block gb-responsive-877522-identifier\">Ypa\u010d naujokai internetin\u0117je prekyboje da\u017enai turi daug klausim\u0173 apie \u201eAmazon SEO\u201c, \u012f kuriuos pats interneto mil\u017einas teikia ma\u017eai arba tik neai\u0161kius atsakymus. Tod\u0117l mes atid\u017eiau pa\u017evelg\u0117me \u012f tai, kokius pagrindus kiekvienas tur\u0117t\u0173 gerai i\u0161manyti ir kokios priemon\u0117s yra svarbios s\u0105ra\u0161o optimizavimui \u201eAmazon\u201c.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-165867-identifier\" id=\"was-ist-amazon-seo-2022\">Kas yra \u201eAmazon SEO\u201c?<\/h2><p class=\"theme-wp-block gb-responsive-990514-identifier\">\u201eSEO\u201c yra santrumpa, rei\u0161kianti <strong>S<\/strong>earch <strong>E<\/strong>ngine <strong>O<\/strong>ptimization, ir rei\u0161kia tekst\u0173 ir svetaini\u0173 optimizavim\u0105, siekiant juos kuo auk\u0161\u010diau i\u0161kelti paie\u0161kos rezultatuose, pavyzd\u017eiui, \u201eGoogle\u201c ar \u201eAmazon\u201c.<\/p><p class=\"theme-wp-block gb-responsive-480005-identifier\">Paprastai SEO rei\u0161kia optimizavim\u0105 \u201eGoogle\u201c. Ta\u010diau svetain\u0117 taip pat gali b\u016bti paruo\u0161ta kitoms paie\u0161kos sistemoms, tokioms kaip \u201eAmazon\u201c paie\u0161ka. SEO pirmiausia vykdo pardav\u0117jai, kurie nori padidinti savo s\u0105ra\u0161o matomum\u0105 \u201eAmazon\u201c paie\u0161kos vartotojams. \u010cia SEO konkre\u010diai rei\u0161kia organin\u012f reiting\u0105, t. y. neapmokamus paie\u0161kos rezultatus.<\/p><p class=\"theme-wp-block gb-responsive-279131-identifier\">Produkto matomumas visada yra santykinis: raktiniam \u017eod\u017eiui A produktas gali b\u016bti pirmoje vietoje, o raktiniam \u017eod\u017eiui B jis gali visai nesirodyti. Tai priklauso nuo to, kaip paie\u0161kos algoritmas vertina s\u0105ra\u0161o aktualum\u0105 atsi\u017evelgiant \u012f paie\u0161kos u\u017eklaus\u0105. Jis tai vertina remdamasis \u012fvairiais veiksniais, pavyzd\u017eiui, kokie raktiniai \u017eod\u017eiai pasirodo produkto pavadinime. Kuo didesnis aktualumas, tuo didesn\u0117 pirkimo tikimyb\u0117 paprastai b\u016bna.<\/p><p class=\"theme-wp-block gb-responsive-353130-identifier\">Tai ai\u0161kiai parodo, kaip svarbus yra \u201eAmazon SEO\u201c ir kuo auk\u0161tesn\u0117 vieta s\u0105ra\u0161e, kad b\u016bt\u0173 u\u017etikrintas paspaudim\u0173 rodiklis ir pirkimo tikimyb\u0117.<\/p><p class=\"theme-wp-block gb-responsive-778368-identifier\"><\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-981509-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tPrad\u0117kite savo kelion\u0119 nuo pardav\u0117jo iki geriausiai parduodamo &#8211; su SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tGaukite nemokam\u0105 bandom\u0105j\u0105 versij\u0105 \u0161iandien ir pamatykite, kaip tinkamos paslaugos gali pad\u0117ti jums pereiti nuo ger\u0173 rezultat\u0173 prie GERIAUSI\u0172. Nepraleiskite progos. Veikite dabar.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Prad\u0117kite dabar<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-17258-identifier\" id=\"wer-sollte-seine-amazon-seo-aufpolieren\">Kas tur\u0117t\u0173 patobulinti savo Amazon SEO?<\/h2><p class=\"theme-wp-block gb-responsive-14775-identifier\">Tie, kurie prekiauja e-komercijos giganto rinkoje, paprastai dirba su dviem produkt\u0173 tipais: prekiniu \u017eenklu arba privatiniu \u017eenklu. Nors prek\u0117s \u017eenklai parduodami tre\u010di\u0173j\u0173 \u0161ali\u0173 ir da\u017enai yra prek\u0117s \u017eenkl\u0173 produktai, privatini\u0173 \u017eenkl\u0173 prek\u0117s yra parduodamos po savo prek\u0117s \u017eenklu. Tai turi didel\u0119 \u012ftak\u0105 optimaliam po\u017ei\u016briui \u012f Amazon SEO. Kadangi turinys, pavyzd\u017eiui, produkt\u0173 pavadinimai ar apra\u0161ymai, paprastai yra valdomas prek\u0117s \u017eenklo savininko.<\/p><p class=\"theme-wp-block gb-responsive-155865-identifier\"><\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-526907-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-423839-identifier\"><strong>Kas yra Amazon s\u0105ra\u0161as?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-639098-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Amazon ekosistemoje s\u0105ra\u0161as rei\u0161kia produkto detali\u0173 puslap\u012f, kuris tarnauja kaip \u012fra\u0161as e-komercijos giganto kataloge. Ten klientai gali rasti vis\u0105 svarbi\u0105 informacij\u0105, kad priimt\u0173 pirkimo sprendim\u0105. Amazon s\u0105ra\u0161as susideda i\u0161 apibr\u0117\u017et\u0173 element\u0173, kuriuos s\u0105ra\u0161o savininkas gali u\u017epildyti pagal savo pageidavimus:<\/span><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-925588-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-752375-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Produkto pavadinimas<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-137425-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Produkto nuotrauka(-os)<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307113-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Prek\u0117s \u017eenklas<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-990187-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Produkto kaina<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-369389-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">dabartinis pardav\u0117jas<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-875036-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">galb\u016bt kiti pardav\u0117jai<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-113477-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">galb\u016bt variantai arba papildoma informacija, tokia kaip dydis, spalva, dydis<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-410664-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Punktai (vokie\u010di\u0173: Aufz\u00e4hlungspunkte)<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-786186-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Produkto apra\u0161ymas<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-81282-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Produkto informacija, tokia kaip matmenys, savyb\u0117s, ASIN, geriausiai parduodamo rango ir kt.<\/span><\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-83438-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Tod\u0117l s\u0105ra\u0161as yra puslapis, kur\u012f vartotojas pasiekia, kai pasirenka ir paspaud\u017eia produkt\u0105 pirkimo proceso metu paie\u0161kos rezultat\u0173 puslapyje.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-564386-identifier\">Pavyzdys: j\u016bs kaip pardav\u0117jas prekiaujate kuprin\u0117mis Amazon ir si\u016blote <a href=\"https:\/\/www.amazon.de\/Deuter-Speed-Lite-Rucksack-Cranberry-Maron\/dp\/B074D2DLKS\/ref=sr_1_1_sspa?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&amp;crid=TT74NJBEZAB1&amp;keywords=deuter%2Brucksack&amp;qid=1579863366&amp;sprefix=deuter%2Caps%2C177&amp;sr=8-1-spons&amp;spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUExM0JKRElUWVdUTUcxJmVuY3J5cHRlZElkPUEwMjgyODA4M0JZM0lFSkJFQVlHQSZlbmNyeXB0ZWRBZElkPUEwMzAyNDkyUVpKTVk1REpMUlFMJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ&amp;th=1&amp;psc=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Speed Lite 12 by Deuter<\/a>. Tada prek\u0117s \u017eenklo savininkas redaguoja s\u0105ra\u0161\u0105, o j\u016bs tiesiog prid\u0117kite savo pasi\u016blym\u0105 prie jau egzistuojan\u010dio produkto puslapio naudodami EAN. Visi pasi\u016blymai u\u017e t\u0105 pat\u012f produkt\u0105 tod\u0117l yra i\u0161vardyti po tuo pa\u010diu produkto puslapiu. Individual\u016bs pardav\u0117jai tada konkuruoja d\u0117l geltonos pirkini\u0173 krep\u0161elio lauko, vadinamo Buy Box. Pardav\u0117jai neturi \u012ftakos reitingui paie\u0161kos rezultatuose \u2013 ir da\u017enai turi apsiriboti prastai optimizuotu s\u0105ra\u0161u.<\/p><p class=\"theme-wp-block gb-responsive-16275-identifier\">Skirtingai nei su privatiniu \u017eenklu arba kaip prek\u0117s \u017eenklo savininkai. \u010cia pardav\u0117jai tur\u0117t\u0173 tikrai u\u017esiimti reitingavimo veiksniais ir aktyviai dirbti su savo Amazon SEO. Su \u0161ia \u017einiomis pardav\u0117jai gali patobulinti savo s\u0105ra\u0161us ir, kaip rezultatas, d\u0117l auk\u0161tesnio reitingo generuoti daugiau pardavim\u0173 ir daugiau pajam\u0173. \u017demiau pateikiame patarimus ir triukus j\u016bs\u0173 Amazon SEO, kad optimizuotum\u0117te savo s\u0105ra\u0161\u0105 kiek \u012fmanoma labiau.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-513859-identifier\" id=\"tab-con-9\">SEO optimizavimas Amazon pardav\u0117jams: Kaip veikia reitingas Amazon?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-940397-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur.jpeg\" alt=\"\" class=\"wp-image-53513\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-647654-identifier\">Amazon tikslas visada yra pardavimai. Nes internetiniam gigantui antrinis dalykas, ar jis parduoda pats, ar jo prekybininkai. Amazon u\u017edirba i\u0161 kiekvieno u\u017ebaigto pardavimo bet kuriuo atveju. Optimizavimui prekybininkai gali naudoti pana\u0161ius svertus kaip ir Google SEO. Ta\u010diau Amazon klient\u0173 paie\u0161kos ketinimas yra visi\u0161kai kitoks. Jie nori rasti ir pirkti produktus. Kadangi jie negali tiesiogiai ap\u017ei\u016br\u0117ti preki\u0173, produkto detali\u0173 puslapiai turi ypating\u0105 reik\u0161m\u0119. \u010cia raktinis \u017eodis yra: Raktiniai \u017eod\u017eiai! <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/taip-galite-pagerinti-savo-reitinga-su-tinkamu-amazon-raktazodziu-irankiu\/\">Su tinkamu Amazon raktini\u0173 \u017eod\u017ei\u0173 \u012frankiu tyrimas atliekamas greitai.<\/a> Nes algoritmas visada klausia: Ar paie\u0161kos rezultatas atitinka paie\u0161kos u\u017eklaus\u0105?<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-750066-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-941670-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Ekspozicija: Netiesioginiai <strong>Reitingavimo veiksniai<\/strong><\/strong><\/span><\/p><p class=\"theme-wp-block gb-responsive-49254-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Su s\u0105ra\u0161u Amazon pardav\u0117jai turi patvirtint\u0105 priemon\u0119, kaip pagerinti savo reiting\u0105 paie\u0161kos rezultat\u0173 s\u0105ra\u0161e, vadinamame SERP. Ta\u010diau kitus aspektus galima tik netiesiogiai paveikti geru Amazon SEO. Tai apima paspaudim\u0173 rodikl\u012f (CTR), laik\u0105 puslapyje ir konversijos rodikl\u012f (CR). Kuo didesni \u0161ie rodikliai, tuo labiau algoritmas mano, kad paie\u0161kos u\u017eklausa buvo patenkinamai atsakyta. Tai, savo ruo\u017etu, padidina tikimyb\u0119, kad kita paie\u0161kos u\u017eklausa u\u017e t\u0105 pat\u012f ar susijusius raktinius \u017eod\u017eius bus atsakyta pana\u0161iai.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-776811-identifier\">Gerai Amazon SEO priklauso nuo pateiktos informacijos kokyb\u0117s. Tai padidina paspaudim\u0173 rodikl\u012f ir taip konversij\u0105. Malonu tai, kad nors gali prireikti m\u0117nesi\u0173 ar net met\u0173, kad pagerintum savo reiting\u0105 Google, pradiniai s\u0117km\u0117s atvejai Amazon SEO kartais gali b\u016bti matomi vos per kelias minutes. Jei tai n\u0117ra motyvacija prad\u0117ti \u0161iandien, tai kas yra?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-938011-identifier\" id=\"wie-funktioniert-der-a9-algorithmus-von-amazon\">Kaip veikia Amazon A9 algoritmas?<\/h2><p class=\"theme-wp-block gb-responsive-317164-identifier\">Vis\u0173 pirma, svarbu susipa\u017einti su A9 veikimu, algoritmu, kuris yra paie\u0161kos variklio pagrindas \u2013 ne ma\u017eiau svarbu, nes tai gali suteikti prana\u0161um\u0105 prie\u0161 kitus rinkos pardav\u0117jus ir padidinti bendr\u0105 pardavim\u0173 skai\u010di\u0173.<\/p><p class=\"theme-wp-block gb-responsive-342934-identifier\">Nor\u0117dama atlikti paie\u0161k\u0105, Amazon paie\u0161kos sistema nustato, kurie daiktai geriausiai atitinka kliento paie\u0161kos u\u017eklaus\u0105, o tada \u012fvertina rezultatus remdamasi daikto na\u0161umu klientams.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-884215-identifier\" id=\"die-wichtigsten-faktoren-fur-den-a9-algorithmus\">Svarbiausi reitingavimo veiksniai A9 algoritmui<\/h3><p class=\"theme-wp-block gb-responsive-149845-identifier\">A9 paie\u0161kos algoritmas remiasi dviem pagrindiniais principais: atitiktimi ir na\u0161umu. Produktas, turintis didel\u012f pardavim\u0173 na\u0161um\u0105, grei\u010diausiai u\u017eims auk\u0161tesn\u0119 viet\u0105 Amazon paie\u0161kos rezultatuose nei produktas, turintis ma\u017eiau Amazon pardavim\u0173. Pana\u0161iai, produkto puslapis, kuris naudoja raktinius \u017eod\u017eius, atitinkan\u010dius kliento paie\u0161kos u\u017eklaus\u0105, algoritmo vertinamas kaip labiau atitinkantis, tod\u0117l grei\u010diausiai bus i\u0161d\u0117stytas auk\u0161\u010diau.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-504342-identifier\" id=\"relevanz\">Atitiktis<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548879-identifier\" id=\"1-produkttitel\">#1: Produkto pavadinimas<\/h4><p class=\"theme-wp-block gb-responsive-953319-identifier\">Kalbant apie Amazon SEO, pavadinimas yra labai svarbus. Pavadinime tur\u0117t\u0173 b\u016bti labiausiai atitinkantys raktiniai \u017eod\u017eiai ir tai, kas paprastai b\u016bt\u0173 ant produkto pakuot\u0117s. Idealiu atveju, pavadinime taip pat tur\u0117t\u0173 b\u016bti prek\u0117s \u017eenklas. Tai yra vienas i\u0161 pirm\u0173j\u0173 element\u0173, kuris patraukia kliento ak\u012f, net prie\u0161 jam paspaud\u017eiant ant s\u0105ra\u0161o. Tod\u0117l taip pat yra labai svarbu optimizuoti pavadinim\u0105 Amazon, kad pager\u0117t\u0173 CTR. \u010cia pardav\u0117jai tur\u0117t\u0173 svarbiausi\u0105 raktin\u012f \u017eod\u012f \u012fd\u0117ti \u012f prad\u017ei\u0105. Po to tur\u0117t\u0173 sekti svarbi informacija, tokia kaip prek\u0117s \u017eenklas, unikal\u016bs pardavimo ta\u0161kai ir pagrindin\u0117s produkto savyb\u0117s. Kuo daugiau atitinkan\u010di\u0173 raktini\u0173 \u017eod\u017ei\u0173 galima \u012ftraukti, tuo geriau.<\/p><div class=\"wp-block-image gb-responsive-614731-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"285\" height=\"495\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/01\/23140553\/amazon-seo-so-verbessern-sie-ihr-listing-im-produkttitel-heute.png\" alt=\"Amazon SEO: So verbessern Sie Ihr Listing \u2013 Gute Produkttitel erstellen.\" class=\"wp-image-17619\" style=\"width:177px;height:308px\"><\/figure><\/div><p class=\"theme-wp-block gb-responsive-152333-identifier\">Paprastai \u201eSeller Central\u201c yra skirta iki 200 simboli\u0173* Amazon produkto pavadinimui optimizuoti. D\u0117mesys tur\u0117t\u0173 b\u016bti skiriamas tam, kaip padaryti j\u012f kuo patrauklesn\u012f ir \u201epaspaud\u017eiam\u0105\u201c potencialiam pirk\u0117jui. Paprastai trumpesni pavadinimai link\u0119 b\u016bti paspaud\u017eiami da\u017eniau nei ilgesni. Amazon rekomenduoja maksimali\u0105 80 simboli\u0173 ilg\u012f, ta\u010diau priklausomai nuo tikslin\u0117s auditorijos, 120\u2013150 simboli\u0173 taip pat gali b\u016bti optimalu. Tuo pa\u010diu metu turi tilpti ir atitinkami raktiniai \u017eod\u017eiai. Tod\u0117l ideali pavadinimo ilgis skiriasi priklausomai nuo produkto ir kategorijos.<\/p><p class=\"theme-wp-block gb-responsive-886128-identifier\">Amazon taip pat pateik\u0117 <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/GYTR6SYGFA5E3EQC?language=de_DE&amp;ref=efph_GYTR6SYGFA5E3EQC_cont_G200270100\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">savo gaires \u0161iuo klausimu<\/a> d\u0117l produkt\u0173 pavadinim\u0173, kurios taip pat apima tam tikrus i\u0161imties kriterijus.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809048-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-4048-identifier\">Pavadinimai turi atitikti rekomenduojam\u0105 ilg\u012f j\u016bs\u0173 produkto kategorijai, \u012fskaitant tarpus.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-284562-identifier\">Pavadinimai neturi tur\u0117ti reklamin\u0117s fraz\u0117s, tokios kaip \u201enemokamas pristatymas\u201c arba \u201ekokyb\u0117 garantuota\u201c.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-806767-identifier\">Pavadinimai neturi tur\u0117ti dekoratyvini\u0173 simboli\u0173 (pvz.: ~ ! * $ ? _ ~ { } # < > | * ; ^ \u00ac \u00a6).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-474198-identifier\">Pavadinimai turi tur\u0117ti informacij\u0105, kuri padeda identifikuoti produkt\u0105, toki\u0105 kaip \u201e\u017eygio batai\u201c arba \u201esk\u0117tis\u201c.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-99386-identifier\">\u010cia yra produkto pavadinimo pavyzdys i\u0161 \u201ePried\u0173\u201c kategorijos, kuris taip pat apima tam tikrus i\u0161imties kriterijus. Pavadinimai turi atitikti rekomenduojam\u0105 ilg\u012f j\u016bs\u0173 produkto kategorijai, \u012fskaitant tarpus&#8230;<\/p><p class=\"theme-wp-block gb-responsive-662148-identifier\">[Prek\u0117s \u017eenklas] + [Skyrius] + [Produkto pavadinimas] + [Dydis ir spalva] (produktams su variacijomis) +<meta charset=\"utf-8\"><\/meta>[Produkto apra\u0161ymas]<\/p><p class=\"theme-wp-block gb-responsive-520488-identifier\">Pavyzdys: Ray-Ban + Unisex + Wayfarer + Akiniai nuo saul\u0117s<\/p><p class=\"theme-wp-block gb-responsive-308029-identifier\"><\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-330874-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-571391-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">*<strong>\u012esp\u0117jimas d\u0117l simboli\u0173 skai\u010diaus<\/strong>. Leid\u017eiamas pavadinim\u0173, punkt\u0173 ir kt. ilgis gali skirtis priklausomai nuo produkto kategorijos. Norint u\u017etikrinti, kad produkto apra\u0161ymai ir pana\u0161\u016bs dalykai b\u016bt\u0173 rodomi ir randami paie\u0161koje be problem\u0173, geriausia laikytis <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=200270100&amp;language=de_DE&amp;ref=efph_200270100_cont_41\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon stiliaus gairi\u0173<\/a>.<\/span><\/p><\/blockquote><h4 class=\"theme-wp-block wp-block-heading gb-responsive-631740-identifier\" id=\"2-bullet-points\">#2: Punktai<\/h4><p class=\"theme-wp-block gb-responsive-448374-identifier\">Antr\u0105 viet\u0105 Amazon SEO analiz\u0117je u\u017eima vadinamieji punktai, kurie kartais vadinami produkto atributais. \u201eSeller Central\u201c \u2013 skiltyje \u201eApra\u0161ymas\u201c \u2013 galite \u012fvesti punktus savo produktams. Jie rodomi kaip punktai po pavadinimu ir kaina. Tod\u0117l tai yra vienas i\u0161 pirm\u0173j\u0173 dalyk\u0173, kurie patraukia pirk\u0117jo ak\u012f. Algoritmas taip pat \u012fvertina \u0161\u012f fakt\u0105 ir vertina punktus kaip atitinkamai svarbius. Tod\u0117l \u010dia tur\u0117t\u0173 b\u016bti \u012ftraukti svarbiausi raktiniai \u017eod\u017eiai, kurie netilpo \u012f produkto pavadinim\u0105. Svarbu formuluoti tiksliai ir ai\u0161kiai, o ne ra\u0161yti ilgus ra\u0161tus \u2013 nors priklausomai nuo kategorijos leid\u017eiama iki 250 simboli\u0173 kiekvienam punktui.<\/p><p class=\"theme-wp-block gb-responsive-903175-identifier\">Be to, patartina apsvarstyti strategij\u0105 punktams kaip visumai, o ne tik vienam punktui. Pirmiausia galima \u012ftraukti trump\u0105 produkto santrauk\u0105, po to apra\u0161yti bet kokius priedus, \u012ftrauktus \u012f pakuot\u0119, ir unikalius produkto pardavimo ta\u0161kus. Galiausiai b\u016bt\u0173 vietos kitoms svarbioms savyb\u0117ms ir konkre\u010diam kvietimui veikti (CTA). Tokiu b\u016bdu punktai gali atspind\u0117ti kliento pirkimo proces\u0105.<\/p><p class=\"theme-wp-block gb-responsive-982528-identifier\">Punkt\u0173 arba atribut\u0173 tvarka A9 algoritmui n\u0117ra svarbi; ta\u010diau tur\u0117tum\u0117te atkreipti d\u0117mes\u012f, kad daugelis potenciali\u0173 klient\u0173 skaito tik \u0161iuos punktus ir neslinko \u017eemyn iki produkto apra\u0161ymo. Tod\u0117l skirkite laiko ir kruop\u0161\u010diai pasirinkite savo raktinius \u017eod\u017eius.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-268006-identifier\" id=\"3-produktbilder\">#3: Produkto nuotraukos<\/h4><p class=\"theme-wp-block gb-responsive-505279-identifier\">Jei j\u016bs\u0173 reitingas yra geras, bet CTR silpnas, tur\u0117tum\u0117te atid\u017eiau pa\u017evelgti \u012f savo produkto nuotraukas. Nors raktiniai \u017eod\u017eiai \u010dia negali b\u016bti \u012ftraukti, nuotraukos yra labai svarbios s\u0105ra\u0161ui ir CTR. Nes pirmoji nuotrauka<meta charset=\"utf-8\"><\/meta>kartu su pavadinimu rodomas paie\u0161kos rezultatuose ir daugiausia lemia, ar pirk\u0117jas paspaud\u017eia j\u016bs\u0173 s\u0105ra\u0161\u0105, ar konkurento. Ma\u017eas konversijos rodiklis neb\u016btinai turi b\u016bti d\u0117l prasto Amazon SEO.<\/p><p class=\"theme-wp-block gb-responsive-625715-identifier\">Tod\u0117l tur\u0117tum\u0117te tikrai optimizuoti produkto nuotraukas Amazon. Jos tur\u0117t\u0173 b\u016bti auk\u0161\u010diausios kokyb\u0117s ir bent 1000 x 1000 pikseli\u0173 dyd\u017eio. Ta\u010diau 1600 pikseli\u0173 ar daugiau yra geriau, nes tai leid\u017eia \u017ei\u016brovui naudoti populiari\u0105 priartinimo funkcij\u0105. 80\u201390 procent\u0173 nuotraukos tur\u0117t\u0173 b\u016bti u\u017eimta produkto. Daugelis pardav\u0117j\u0173 tur\u0117jo geros patirties su \u0161e\u0161iomis iki a\u0161tuoniomis nuotraukomis Full HD arba 1:1 formatu.<\/p><p class=\"theme-wp-block gb-responsive-934685-identifier\">Prie\u0161 samdydami profesional\u0173 fotograf\u0105 savo Amazon SEO, pirmiausia patikrinkite <a href=\"https:\/\/t3n.de\/news\/amazon-ki-loesung-produktbilder-erstellung-1622341\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">nuotrauk\u0173 reikalavimus, nustatytus Amazon<\/a>, ypa\u010d pagrindinei nuotraukai. Ji turi b\u016bti, kitaip algoritmas ignoruos vis\u0105 produkt\u0105. Taip pat turi b\u016bti rodoma tik gryna balta spalva fone; logotipai, r\u0117meliai, vandens \u017eenklai, kain\u0173 etiket\u0117s, mygtukai ir kt. n\u0117ra leid\u017eiami. Taip pat yra <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/t3n.de\/news\/amazon-ki-loesung-produktbilder-erstellung-1622341\/\">Amazon priklausan\u010di\u0173 AI \u012franki\u0173 nuotrauk\u0173 k\u016brimui<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-450831-identifier\">Sekan\u010diose nuotraukose pardav\u0117jai turi daugiau lankstumo. Kadangi pirmoji nuotrauka tur\u0117t\u0173 rodyti produkt\u0105 kaip visum\u0105, logi\u0161ka keisti perspektyv\u0105 kitose nuotraukose. \u010cia galite pristatyti produkt\u0105 ir pabr\u0117\u017eti svarbias detales. Ai\u0161kinamieji tekstai ir skirtingos prek\u0117s spalv\u0173 variantai yra ai\u0161kiai skatinami. Taip pat galima naudoti vaizdo \u012fra\u0161\u0105 \u2013 ir tai papildomai padidina laik\u0105, praleist\u0105 produkto puslapyje, kas savo ruo\u017etu stiprina reiting\u0105.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-134971-identifier\" id=\"4-produktbeschreibung\">#4: Produkto apra\u0161ymas<\/h4><p class=\"theme-wp-block gb-responsive-76444-identifier\">Produkto apra\u0161ymas n\u0117ra vienas i\u0161 svarbiausi\u0173 veiksni\u0173. Ta\u010diau verta optimizuoti produkto apra\u0161ym\u0105 kaip Amazon SEO dal\u012f. Nes tai gali b\u016bti lemiamas veiksnys konversijos skal\u0117je, kuris paver\u010dia neapsisprendus\u012f klient\u0105 \u012f \u012ftikint\u0105 pirk\u0117j\u0105. Atitinkama sritis \u201eSeller Central\u201c si\u016blo iki 2000 simboli\u0173 vietos. Be to, \u201eGoogle\u201c taip pat indeksuoja Amazon produkt\u0173 puslapius, tod\u0117l produkto apra\u0161ymas i\u0161 tikr\u0173j\u0173 gali prisid\u0117ti prie didesnio i\u0161orinio srauto.<\/p><p class=\"theme-wp-block gb-responsive-523756-identifier\">\u010cia taip pat pardav\u0117jai tur\u0117t\u0173 \u012ftraukti papildomus atitinkamus raktinius \u017eod\u017eius. Ta\u010diau d\u0117mesys tur\u0117t\u0173 b\u016bti skiriamas (pardavimo psichologinei) turinio kokybei, informaciniam vertingumui klientui ir optimaliam skaitomumui. Tai apima, pavyzd\u017eiui, teising\u0105 ra\u0161yb\u0105 ir gramatik\u0105, ai\u0161ki\u0105 strukt\u016br\u0105 arba prasmingus antra\u0161\u010dius.<br>Norint paversti neapsisprendusius klientus pardavimu, emocingumas yra raktas produkto apra\u0161yme. Pardav\u0117jai gali, pavyzd\u017eiui, vadovautis <a href=\"https:\/\/de.wikipedia.org\/wiki\/AIDA-Modell\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AIDA modeliu<\/a> ir u\u017eduoti sau klausim\u0105, kod\u0117l klientas tur\u0117t\u0173 dom\u0117tis \u0161iuo konkre\u010diu produktu. Kaip produkto apra\u0161ymas gal\u0117t\u0173 pa\u017eadinti specifin\u012f nor\u0105 tur\u0117ti \u0161\u012f produkt\u0105 klientui? Tai paprastai geriausiai pasiekiama tiesioginiu kreipimusi ir emoci\u0161kai paruo\u0161tais pardavimo argumentais.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-311815-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-106342-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Ekskursas: A+ turinys<\/strong><\/span><\/p><p class=\"theme-wp-block gb-responsive-452067-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Per vadinam <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ turin\u012f<\/a>, pardav\u0117jai gali i\u0161pl\u0117sti produkto s\u0105ra\u0161o apra\u0161ym\u0105 nuo 2,000 iki 7,000 simboli\u0173. Taip pat galima \u012ftraukti papildomus elementus, tokius kaip nuotraukos ir grafika. Tai gali b\u016bti ypa\u010d naudinga, kai produktui reikia daug paai\u0161kinim\u0173, jis turi special\u0173 dizain\u0105 arba apima specifines savybes. Net i\u0161 SEO perspektyvos yra keletas privalum\u0173. Nors Amazon neskenuoja A+ turinio, padid\u0117jusi konversijos norma vis tiek gali teigiamai paveikti reiting\u0105. Raktiniai \u017eod\u017eiai, kurie kitaip neturi vietos pavadinime, kulkos ta\u0161kuose, apra\u0161yme ar u\u017ekulisiuose, gali b\u016bti \u012ftraukti \u010dia. Nes, skirtingai nuo Amazon, \u201eGoogle\u201c registruoja papildom\u0105 turin\u012f. Tokiu b\u016bdu A+ turinio raktini\u0173 \u017eod\u017ei\u0173 optimizavimas gali pagerinti organin\u012f reiting\u0105 \u201eGoogle\u201c.<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-39268-identifier\" id=\"performance\">Veikimas<\/h3><p class=\"theme-wp-block gb-responsive-262861-identifier\">Geriausias s\u0105ra\u0161as nieko vertas, jei j\u016bs, kaip pardav\u0117jas, nesuteikiate gero veikimo. Tokiu atveju vargu ar gal\u0117site i\u0161laikyti ger\u0105 reiting\u0105 ilgesn\u012f laik\u0105. Tod\u0117l niekada netur\u0117tum\u0117te pasikliauti tik Amazon SEO. Veikimo veiksniai taip pat vaidina svarb\u0173 vaidmen\u012f, o j\u016bs\u0173 klient\u0173 aptarnavimas turi atitikti auk\u0161tus eCommerce platformos standartus.<\/p><p class=\"theme-wp-block gb-responsive-395587-identifier\"><meta charset=\"utf-8\"><\/meta>\u0160ie veikimo veiksniai matuojami, pavyzd\u017eiui, pagal paspaudim\u0173 rodikl\u012f, konversijos rodikl\u012f ir pardavimus. Tie, kurie parduoda daugiau, turi didesn\u012f matomum\u0105 su savo produktais. Tai suprantama, nes daug pardavim\u0173 yra vir\u0161 vidutin\u0117s kokyb\u0117s ir patenkint\u0173 klient\u0173 rodiklis. O Amazon nieko nemyli labiau nei patenkinti klientai. Koki\u0173 punkt\u0173 \u010dia tur\u0117t\u0173 b\u016bti ypa\u010d atsi\u017evelgiama?<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-326397-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-940994-identifier\"><strong>Produkto kaina<\/strong>: Ne tik algoritmui, bet ir klientui konkurencinga kaina yra labai svarbi. Tod\u0117l <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-repricing-strategies\/\">profesionali kain\u0173 optimizacija<\/a> yra b\u016btina.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828641-identifier\"><strong>Produkto kokyb\u0117:<\/strong> Tai priklauso ne tik nuo produkto kokyb\u0117s, bet ir nuo produkto apra\u0161ymo kokyb\u0117s. U\u017etikrinkite, kad abu nuolat i\u0161laikyt\u0173 auk\u0161t\u0105 standart\u0105.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-800974-identifier\"><strong>Prieinamumas:<\/strong> Nei Amazon, nei klientams nepatinka, kai produktai yra nepasiekiami. &#8220;\u0160iuo metu nepasiekiama&#8221; tod\u0117l netur\u0117t\u0173 pasirodyti j\u016bs\u0173 detalioje puslapyje.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-564702-identifier\"><strong>Siuntimo i\u0161laidos:<\/strong> Idealiu atveju pristatymas tur\u0117t\u0173 b\u016bti nemokamas \u2013 jei tai ne\u012fmanoma, tai bent jau kuo ma\u017eesnis.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-588324-identifier\"><strong>Atsakymo rodiklis:<\/strong> Klient\u0173 u\u017eklausas reikia atsakyti per 24 valandas. Prastas klient\u0173 aptarnavimas yra baud\u017eiamas Amazon reitingo praradimu arba net <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-pardavejo-paskyra-kaip-sukurti-savo-paskyra-tapti-sekmingu-pardaveju-ir-isvengti-paskyros-sustabdymo\/\">paskyros sustabdymu<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-932179-identifier\"><strong>Bestsellerio reitingas:<\/strong> \u012esitikinkite, kad priskyr\u0117te savo produkt\u0105 teisingai kategorijai, kad pasiektum\u0117te bestsellerio reiting\u0105. Tai tikrai suteikia j\u016bs\u0173 reitingui Push.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-993731-identifier\"><strong>Atsiliepimai:<\/strong> J\u016bs\u0173 produktas tur\u0117t\u0173 tur\u0117ti daug dabartini\u0173 atsiliepim\u0173 su auk\u0161tais \u012fvertinimais i\u0161 klient\u0173. Ta\u010diau b\u016bkite atsarg\u016bs d\u0117l netikr\u0173 atsiliepim\u0173.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-640980-identifier\"><strong>Pardav\u0117jo reitingas:<\/strong> Jei j\u016bs, kaip pardav\u0117jas, neturite gero veikimo, tai logi\u0161kai neigiamai veikia j\u016bs\u0173 s\u0105ra\u0161\u0173 reitingus.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-956747-identifier\"><strong>Gr\u0105\u017einimo rodiklis ir skundai<\/strong>: Kuo ma\u017eiau, tuo geriau.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-368465-identifier\"><strong>Politikos pa\u017eeidimai<\/strong>: Kuo ma\u017eiau, tuo geriau. Geriausia, jei neturite joki\u0173.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-142080-identifier\"><strong>Beje<\/strong>: Amazon nesiskiria pajam\u0173, kaip jos buvo gautos. Net pardavimai, gauti per Amazon Ads arba i\u0161orin\u0119 reklam\u0105, didina produkto matomum\u0105. Tod\u0117l prekybininkai tur\u0117t\u0173 tikrai \u012ftraukti PPC reklam\u0105 \u012f savo program\u0105 ir, pavyzd\u017eiui, vykdyti <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-remiami-produktai-kaip-pateikti-savo-produktus-pries-organinius-paieskos-rezultatus\/\">R\u0117m\u0117j\u0173 produkt\u0173 reklam\u0105<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-345908-identifier\" id=\"amazon-ranking-optimieren-das-backend\">Optimizuoti Amazon reiting\u0105: U\u017ekulisiuose<\/h2><p class=\"theme-wp-block gb-responsive-576863-identifier\">Kaip ir e-komercijos SEO \u201eGoogle\u201c, optimizacija Amazon paie\u0161kai gali b\u016bti atliekama ne tik priekin\u0117je dalyje. Prekybininkai taip pat gali saugoti raktinius \u017eod\u017eius u\u017ekulisiuose ir taip perduoti algoritmui, kuriems paie\u0161kos terminams atitinkamas s\u0105ra\u0161as yra aktualus.<\/p><p class=\"theme-wp-block gb-responsive-550624-identifier\">Ta\u010diau, norint optimizuoti Amazon u\u017ekulisi\u0173 paie\u0161kos terminus, reikia atsi\u017evelgti \u012f kelis veiksnius. Pavyzd\u017eiui, negalima vir\u0161yti maksimaliai leid\u017eiamo 249 simboli\u0173 skai\u010diaus. Norint sutaupyti vietos, reik\u0117t\u0173 vengti \u017eod\u017ei\u0173 kartojim\u0173, o br\u016bk\u0161ni\u0173 naudojimas yra gera id\u0117ja. Tai leid\u017eia sujungti skirtingas raktinio \u017eod\u017eio variacijas.<\/p><p class=\"theme-wp-block gb-responsive-707124-identifier\">Vis d\u0117lto br\u016bk\u0161nius reik\u0117t\u0173 naudoti apgalvotai, pavyzd\u017eiui, kai reikia apimti daug skirting\u0173 raktini\u0173 \u017eod\u017ei\u0173 ar ra\u0161yb\u0173. <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/finding-entering-and-optimizing-amazon-backend-search-terms-here-s-how\/\">Skaitykite daugiau \u010dia apie tai, kaip rasti, \u012fvesti ir optimizuoti Amazon u\u017ekulisi\u0173 paie\u0161kos terminus<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-922502-identifier\">\u0160tai keletas patarim\u0173, kaip pasirinkti u\u017ekulisi\u0173 paie\u0161kos terminus:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-387856-identifier\"><li class=\"theme-wp-block gb-responsive-611688-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Atskirkite paie\u0161kos terminus tarpais.<\/li><li class=\"theme-wp-block gb-responsive-385245-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nenaudokite produkto pavadinim\u0173, toki\u0173 kaip ASIN, savo prek\u0117s \u017eenklo pavadinimo ar kit\u0173 prek\u0117s \u017eenkl\u0173 pavadinim\u0173 paie\u0161kos termin\u0173 lauke.<\/li><li class=\"theme-wp-block gb-responsive-578569-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Venkite teigini\u0173, toki\u0173 kaip &#8220;naujas&#8221; arba &#8220;dabar parduodamas&#8221;.<\/li><li class=\"theme-wp-block gb-responsive-753781-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nenaudokite subjektyvi\u0173 teigini\u0173, toki\u0173 kaip &#8220;geriausias&#8221; arba &#8220;nuostabus&#8221;.<\/li><li class=\"theme-wp-block gb-responsive-228571-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nekartokite raktini\u0173 \u017eod\u017ei\u0173, nes tai nepadaro produkto labiau matomu.<\/li><li class=\"theme-wp-block gb-responsive-266504-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Laikykit\u0117s nurodyto limito (Vokietijoje 250 bait\u0173). Jei jis vir\u0161ijamas, j\u016bs\u0173 \u012fvestis \u0161iame lauke nebus indeksuojama.<\/li><li class=\"theme-wp-block gb-responsive-856619-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u012etraukite sinonimus.<\/li><li class=\"theme-wp-block gb-responsive-271368-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pateikite ra\u0161ybos variacijas; nurodyti neteisingas ra\u0161ybas n\u0117ra b\u016btina.<\/li><li class=\"theme-wp-block gb-responsive-791584-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pateikite santrumpas ir alternatyvius pavadinimus.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-737137-identifier\">Did\u017eiosios ir ma\u017eosios raid\u0117s \u010dia n\u0117ra svarbios.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-844251-identifier\">Amazon SEO: Svarbiausi reitingo veiksniai vienoje vietoje<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-728000-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-835608-identifier\">Optimizuotas produkto pavadinimas<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-226900-identifier\">Optimizuoti atributai\/kulkos ta\u0161kai<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-505090-identifier\">Raktiniai \u017eod\u017eiai produkto apra\u0161yme<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163104-identifier\">Produkto kaina<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-942110-identifier\">U\u017ekulisi\u0173 raktiniai \u017eod\u017eiai\/paie\u0161kos terminai \u201eAmazon Seller Central\u201c<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-760772-identifier\">Pardavim\u0173 reitingai ir bestselleriai<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426775-identifier\">Pardav\u0117jo veikimas<div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-774854-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-531238-identifier\">Atsakymo rodiklis<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-316517-identifier\">Pardav\u0117jo reitingai<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-291597-identifier\">Politikos pa\u017eeidimai<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-23068-identifier\">Gr\u0105\u017einimo rodiklis<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-806644-identifier\">Klient\u0173 pasitenkinimas<\/li><\/ul><\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-662942-identifier\">Netiesioginiai veiksniai<div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-874372-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-448799-identifier\">Paspaudim\u0173 rodiklis ir buvimo laikas\/laikas puslapyje<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-15593-identifier\">Konversijos ir pardavimai<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-495877-identifier\">Produkto vaizdai<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-498521-identifier\">Produkto apra\u0161ymas<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-728292-identifier\">A+ turinys<\/li><\/ul><\/div><\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-26751-identifier\" id=\"tab-con-4\">I\u0161vada: Geras s\u0105ra\u0161as reikalauja pastang\u0173<\/h2><figure class=\"theme-wp-block wp-block-image size-large is-resized gb-responsive-847406-identifier\"><img decoding=\"async\" width=\"844\" height=\"359\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo.jpeg\" alt=\"Reikalauja pastang\u0173: Geras Amazon SEO\" class=\"wp-image-1795\" style=\"width:844px;height:359px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo-407x173.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo-768x327.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-897243-identifier\">Patrauklus ir pardavimus skatinantis s\u0105ra\u0161as, kuris u\u017eima kuo auk\u0161tesn\u0119 viet\u0105 Amazon, n\u0117ra sukuriamas per nakt\u012f. Reikia i\u0161tirti raktinius \u017eod\u017eius ir para\u0161yti tekstus, sukurti auk\u0161tos rai\u0161kos vaizdus ir visk\u0105 \u012fvesti Seller Central. Net ir po to produktas neparduoda sav\u0119s. S\u0117km\u0117s steb\u0117jimas ir nuolatiniai prisitaikymai prie dabartin\u0117s rinkos situacijos u\u017epildo darb\u0173 s\u0105ra\u0161\u0105. Nors daugelis prekybinink\u0173 naudoja <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/su-siomis-6-amazon-analizes-priemonemis-sutaupote-laiko-pinigu-ir-nervu\/\">atitinkam\u0105 Amazon SEO \u012frank\u012f<\/a> \u0161iam tikslui, darbo kr\u016bvio nereik\u0117t\u0173 nuvertinti.<\/p><p class=\"theme-wp-block gb-responsive-403723-identifier\">Ta\u010diau prekybininkai beveik neturi alternatyvos. Tie, kurie nenori atsisakyti daugelio klient\u0173, privalo si\u016blyti savo prekes ir Amazon. Privat\u016bs \u017eenkl\u0173 pardav\u0117jai ir preki\u0173 \u017eenkl\u0173 savininkai turi galimyb\u0119 u\u017eimti auk\u0161t\u0105 viet\u0105 tik tuo atveju, jei optimizuoja savo s\u0105ra\u0161us. Tai apima, pavyzd\u017eiui, pavadinimus, bullet points ir na\u0161um\u0105. Tie, kurie neturi laiko u\u017esiimti Amazon SEO, tur\u0117t\u0173 pasamdyti specializuot\u0105 Amazon SEO agent\u016br\u0105.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-289700-identifier\"><strong>Da\u017enai u\u017eduodami klausimai<\/strong><\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1613392812215\"><strong class=\"schema-faq-question\">Kas yra Amazon SEO? <strong>K\u0105 rei\u0161kia &#8220;SEO&#8221;?<\/strong><\/strong> <p class=\"schema-faq-answer\">&#8220;Amazon SEO&#8221; rei\u0161kia tikslin\u0119 teksto, vaizd\u0173 ir kt. optimizacij\u0105 Amazon paie\u0161kai. Paprastai tai apima produkto detali\u0173 puslapius, kurie yra strukt\u016bruoti taip, kad jie pasirodyt\u0173 kuo auk\u0161\u010diau paie\u0161kos rezultatuose u\u017e konkret\u0173 paie\u0161kos termin\u0105. Akronimas gali b\u016bti i\u0161pl\u0117stas iki Search Engine Optimization.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613393118742\"><strong class=\"schema-faq-question\">Ar Amazon SEO arba reitingo optimizavimas yra vertas?<\/strong> <p class=\"schema-faq-answer\">Ypa\u010d privatiniams \u017eenklams produkto puslapio optimizavimas yra b\u016btinas. Paprastai konkurencija Amazon paie\u0161koje d\u0117l produkto yra labai didel\u0117. Be SEO, tod\u0117l beveik ne\u012fmanoma, kad klientai rast\u0173 \u0161\u012f produkt\u0105 tarp daugelio kit\u0173 i\u0161vardyt\u0173 preki\u0173, nes beveik n\u0117 vienas klientas ne\u017ei\u016bri u\u017e 2 puslapio.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613393325638\"><strong class=\"schema-faq-question\">Kokie veiksniai yra svarb\u016bs Amazon SEO?<\/strong> <p class=\"schema-faq-answer\">SEO Amazon veikia pana\u0161iai kaip SEO Google. Kliento paie\u0161kos terminas yra derinamas su turiniu produkto puslapyje. Jei ten pasirodo tinkami raktiniai \u017eod\u017eiai, tai rodo puslapio aktualum\u0105 \u0161iai paie\u0161kos u\u017eklausai. Tod\u0117l raktiniai \u017eod\u017eiai tur\u0117t\u0173 pirmiausia pasirodyti pavadinime, bullet points, backend ir produkto apra\u0161yme. Kiti svarb\u016bs veiksniai yra kaina ir pardav\u0117j\u0173 na\u0161umas.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261287650\"><strong class=\"schema-faq-question\"><strong>Ar jums reikia Amazon SEO agent\u016bros?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ne, SEO taip pat gali b\u016bti gerai valdoma be specializuotos agent\u016bros. Ta\u010diau tie, kurie neturi patirties ir dar turi i\u0161mokti pagrindus arba ne\u017eino, kaip atrodo geras turinys, gal\u0117t\u0173 pasinaudoti konsultacijomis.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261311214\"><strong class=\"schema-faq-question\"><strong>Kokius Amazon \u012frankius man reikia?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u0160\u012f klausim\u0105 sunku atsakyti bendrai. Ta\u010diau kai kurie programin\u0117s \u012frangos \u012frankiai yra b\u016btini: be Amazon raktini\u0173 \u017eod\u017ei\u0173 \u012frankio ir <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/su-siomis-6-amazon-analizes-priemonemis-sutaupote-laiko-pinigu-ir-nervu\/\">Amazon analiz\u0117s \u012frankio<\/a>, prekyviet\u0117s pardav\u0117jai taip pat tur\u0117t\u0173 tikrai susipa\u017einti su temomis <a href=\"https:\/\/www.sellerlogic.com\/lt\/amazon-dynamic-repricing-tool\/\">Repricer<\/a>, pelno valdymo skydelis ir FBA kompensacija.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261325947\"><strong class=\"schema-faq-question\"><strong>Ar reklama yra svarbi Amazon SEO?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon reklama neturi tiesiogin\u0117s \u012ftakos SEO. Ta\u010diau rinkodaros priemon\u0117s vis tiek yra naudingos, nes jos gerina na\u0161um\u0105 (pvz., CTR) ir taip pat padidina pasi\u016blymo matomum\u0105.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722344472305\"><strong class=\"schema-faq-question\"><strong>Ar Amazon SEO yra vertinga?<\/strong><\/strong> <p class=\"schema-faq-answer\">Taip, tikrai. Be optimizavimo s\u0105ra\u0161o, sunkiai galima pasiekti ger\u0105 pozicij\u0105 Amazon paie\u0161koje. Tod\u0117l ypa\u010d svarbu pradedantiesiems pagerinti savo SEO ir pateikti optimizuotus s\u0105ra\u0161us. \u0160ie s\u0105ra\u0161ai tur\u0117t\u0173 b\u016bti stebimi tolesnio SEO kontekste pagal reiting\u0105\/rakto \u017eod\u017ei\u0173 steb\u0117jim\u0105.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-976874-identifier has-small-font-size\">Vaizd\u0173 kreditai pagal vaizd\u0173 tvark\u0105: \u00a9 akarawit \u2013 stock.adobe.com \/ \u00a9 mh.desing \u2013 stock.adobe.com \/ \u00a9 Rymden \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Galb\u016bt \u017einote tai: si\u016blote puik\u0173 produkt\u0105 \u201eAmazon\u201c, ta\u010diau kai naudojate \u201eAmazon\u201c paie\u0161k\u0105, j\u016bs\u0173 s\u0105ra\u0161as nepasirodo tarp geriausi\u0173 paie\u0161kos rezultat\u0173. Blogiausiu atveju galite net nepatekti \u012f pirm\u0105 puslap\u012f. Tai \u017eymiai suma\u017eina galimyb\u0119, kad \u0161is daiktas bus nupirktas. Nes kuris vartotojas i\u0161 tikr\u0173j\u0173 \u017ei\u016bri \u012f 2 puslap\u012f ir toliau? Su gera \u201eAmazon SEO\u201c optimizacija galite \u017eymiai pagerinti<\/p>\n","protected":false},"author":3,"featured_media":53510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1164],"tags":[],"class_list":["post-224082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-amazon-e"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pardavim\u0173 didinimas su Amazon SEO: \u0160tai kaip<\/title>\n<meta name=\"description\" content=\"Padidinkite savo reiting\u0105 su Amazon SEO: \u0160tai kaip optimizuoti savo s\u0105ra\u0161us ir generuoti daugiau pardavim\u0173.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pardavim\u0173 didinimas su Amazon SEO: \u0160tai kaip\" \/>\n<meta property=\"og:description\" content=\"Padidinkite savo reiting\u0105 su Amazon SEO: \u0160tai kaip optimizuoti savo s\u0105ra\u0161us ir generuoti daugiau pardavim\u0173.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/author\/robinbals\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/#faq-question-1613392812215","position":1,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/#faq-question-1613392812215","name":"Kas yra Amazon SEO? K\u0105 rei\u0161kia \"SEO\"?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\"Amazon SEO\" rei\u0161kia tikslin\u0119 teksto, vaizd\u0173 ir kt. optimizacij\u0105 Amazon paie\u0161kai. Paprastai tai apima produkto detali\u0173 puslapius, kurie yra strukt\u016bruoti taip, kad jie pasirodyt\u0173 kuo auk\u0161\u010diau paie\u0161kos rezultatuose u\u017e konkret\u0173 paie\u0161kos termin\u0105. Akronimas gali b\u016bti i\u0161pl\u0117stas iki Search Engine Optimization, kuris vokie\u010di\u0173 kalba ver\u010diamas kaip paie\u0161kos variklio optimizavimas.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/#faq-question-1613393118742","position":2,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/#faq-question-1613393118742","name":"Ar Amazon SEO arba reitingo optimizavimas yra vertas?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ypa\u010d privatiniams \u017eenklams produkto puslapio optimizavimas yra b\u016btinas. Paprastai konkurencija Amazon paie\u0161koje d\u0117l produkto yra labai didel\u0117. Be SEO, tod\u0117l beveik ne\u012fmanoma, kad klientai rast\u0173 \u0161\u012f produkt\u0105 tarp daugelio kit\u0173 i\u0161vardyt\u0173 preki\u0173, nes beveik n\u0117 vienas klientas ne\u017ei\u016bri u\u017e 2 puslapio.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/#faq-question-1613393325638","position":3,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/#faq-question-1613393325638","name":"Kokie veiksniai yra svarb\u016bs Amazon SEO?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"SEO Amazon veikia pana\u0161iai kaip SEO Google. Kliento paie\u0161kos terminas yra derinamas su turiniu produkto puslapyje. Jei ten pasirodo tinkami raktiniai \u017eod\u017eiai, tai rodo puslapio aktualum\u0105 \u0161iai paie\u0161kos u\u017eklausai. Tod\u0117l raktiniai \u017eod\u017eiai tur\u0117t\u0173 pirmiausia pasirodyti pavadinime, bullet points, backend ir produkto apra\u0161yme. Kiti svarb\u016bs veiksniai yra kaina ir pardav\u0117j\u0173 na\u0161umas.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/#faq-question-1727261287650","position":4,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/#faq-question-1727261287650","name":"Ar jums reikia Amazon SEO agent\u016bros?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ne, SEO taip pat gali b\u016bti gerai valdoma be specializuotos agent\u016bros. Ta\u010diau tie, kurie neturi patirties ir dar turi i\u0161mokti pagrindus arba ne\u017eino, kaip atrodo geras turinys, gal\u0117t\u0173 pasinaudoti konsultacijomis.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/#faq-question-1727261311214","position":5,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/#faq-question-1727261311214","name":"Kokius Amazon \u012frankius man reikia?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u0160\u012f klausim\u0105 sunku atsakyti bendrai. Ta\u010diau kai kurie programin\u0117s \u012frangos \u012frankiai yra b\u016btini: be Amazon raktini\u0173 \u017eod\u017ei\u0173 \u012frankio ir <a href=\"#[pref-link id=2428 pref-lang=lt]\">Amazon analiz\u0117s \u012frankio<\/a>, prekyviet\u0117s pardav\u0117jai taip pat tur\u0117t\u0173 tikrai susipa\u017einti su temomis <a href=\"#[pref-link id=60 pref-lang=lt]\">Repricer<\/a>, pelno valdymo skydelis ir FBA kompensacija.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/#faq-question-1727261325947","position":6,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/#faq-question-1727261325947","name":"Ar reklama yra svarbi Amazon SEO?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon reklama neturi tiesiogin\u0117s \u012ftakos SEO. Ta\u010diau rinkodaros priemon\u0117s vis tiek yra naudingos, nes jos gerina na\u0161um\u0105 (pvz., CTR) ir taip pat padidina pasi\u016blymo matomum\u0105.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/#faq-question-1722344472305","position":7,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-seo-kaip-optimizuoti-savo-sarasa-geriausiam-amazon-reitingui\/#faq-question-1722344472305","name":"Ar Amazon SEO yra vertinga?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Taip, tikrai. Be s\u0105ra\u0161o optimizavimo beveik ne\u012fmanoma pasiekti geros pozicijos Amazon paie\u0161koje. Tod\u0117l ypa\u010d svarbu pradedantiesiems tobulinti savo SEO ir pateikti optimizuotus s\u0105ra\u0161us. \u0160ie s\u0105ra\u0161ai tur\u0117t\u0173 b\u016bti stebimi tolesnio SEO kontekste reitingo\/raktini\u0173 \u017eod\u017ei\u0173 steb\u0117jime.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/posts\/224082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/comments?post=224082"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/posts\/224082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/media\/53510"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/media?parent=224082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/categories?post=224082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lt\/wp-json\/wp\/v2\/tags?post=224082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}